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Morgan Stanley (MS-PQ)


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Upturn Advisory Summary
10/15/2025: MS-PQ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit 4.6% | Avg. Invested days 92 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.36 | 52 Weeks Range 23.34 - 26.27 | Updated Date 05/10/2025 |
52 Weeks Range 23.34 - 26.27 | Updated Date 05/10/2025 | ||
Dividends yield (FY) 6.29% | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 21.77% | Operating Margin (TTM) 37.1% |
Management Effectiveness
Return on Assets (TTM) 0.94% | Return on Equity (TTM) 13.22% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -96782548992 | Price to Sales(TTM) - |
Enterprise Value -96782548992 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 1225305360 |
Shares Outstanding - | Shares Floating 1225305360 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Morgan Stanley
Company Overview
History and Background
Morgan Stanley was founded in 1935 by Henry S. Morgan and Harold Stanley after the Glass-Steagall Act required the separation of commercial and investment banking. It became a public company in 1986 and has grown into a leading global financial services firm.
Core Business Areas
- Institutional Securities: Provides investment banking, sales and trading, and lending services to corporations, governments, and institutional investors.
- Wealth Management: Offers financial planning, investment advice, brokerage services, and banking products to individuals and families.
- Investment Management: Provides investment strategies and products to institutional and individual clients globally through various asset classes.
Leadership and Structure
James P. Gorman served as the chairman and CEO. Ted Pick is the current CEO. The organizational structure is divided into the three core business areas, each with its own leadership.
Top Products and Market Share
Key Offerings
- Investment Banking (Advisory): Provides advisory services for mergers, acquisitions, restructurings, and other corporate finance transactions. Market share fluctuates based on deal volume; competes with Goldman Sachs, J.P. Morgan, and other bulge-bracket firms. In 2023, Morgan Stanley ranked among the top in global M&A advisory.
- Market Share (%): 6
- Wealth Management (Financial Advisory): Offers personalized financial advice, investment management, and brokerage services to high-net-worth individuals. Competitors include Merrill Lynch (BAC), UBS, and independent RIAs. Morgan Stanley's wealth management division manages trillions in assets.
- Trading & Sales: Facilitates the buying and selling of securities and other financial instruments for institutional clients. Competitors include Goldman Sachs, J.P. Morgan, and Bank of America.
Market Dynamics
Industry Overview
The financial services industry is highly competitive and subject to regulatory changes, economic cycles, and technological disruptions.
Positioning
Morgan Stanley is a leading global financial services firm known for its strong brand, experienced professionals, and global reach. It competes in various segments, holding strong positions in investment banking, wealth management, and trading.
Total Addressable Market (TAM)
The total addressable market for financial services is estimated to be in the trillions of dollars. Morgan Stanley is well-positioned to capture a significant portion of this TAM through its diversified business model and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Global presence
- Diversified business model
- Experienced management team
- Strong wealth management franchise
Weaknesses
- Exposure to market volatility
- Regulatory scrutiny
- Dependence on key personnel
- Integration risks from acquisitions
- Operational risks
Opportunities
- Growing wealth in emerging markets
- Increasing demand for financial advice
- Technological innovation
- Expansion into new business lines
- Acquisitions of smaller firms
Threats
- Economic downturn
- Increased competition
- Regulatory changes
- Cybersecurity risks
- Geopolitical instability
Competitors and Market Share
Key Competitors
- GS
- JPM
- BAC
- UBS
Competitive Landscape
Morgan Stanley competes with other large financial institutions on price, service quality, and product offerings. It has advantages in certain areas, such as wealth management, but faces intense competition in investment banking and trading.
Major Acquisitions
Eaton Vance
- Year: 2021
- Acquisition Price (USD millions): 7000
- Strategic Rationale: Expanded Morgan Stanley's investment management capabilities and increased assets under management.
Growth Trajectory and Initiatives
Historical Growth: Morgan Stanley's growth has been driven by acquisitions, organic growth in its core businesses, and expansion into new markets.
Future Projections: Analyst projections depend on market conditions and company-specific factors.
Recent Initiatives: Recent initiatives include investments in technology, expansion of wealth management services, and strategic acquisitions.
Summary
Morgan Stanley is a leading financial services firm with a strong global presence. Its diversified business model helps mitigate risk, but market volatility and regulatory changes pose challenges. The company's wealth management franchise is a key strength, while continued investments in technology are crucial for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Investor Presentations, Press Releases, Analyst Reports, Market Research Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Morgan Stanley
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date - | CEO & Chairman of the Board Mr. Edward N. Pick | ||
Sector Financial Services | Industry Capital Markets | Full time employees 81000 | Website https://www.morganstanley.com |
Full time employees 81000 | Website https://www.morganstanley.com |
Morgan Stanley, a financial holding company, provides various financial products and services to governments, financial institutions, and individuals in the Americas, Asia, Europe, Middle East, and Africa. The company operates through Institutional Securities, Wealth Management, and Investment Management segments. It offers capital raising and financial advisory services, including services related to the underwriting of debt, equity, and other securities, as well as advice on mergers and acquisitions, restructurings, and project finance. It also provides equity and fixed income products comprising sales, financing, prime brokerage, and market-making services; Asia wealth management; business-related investments services; originating corporate and commercial real estate loans, secured lending facilities, and extending securities; and research. In addition, the company offers financial advisor-led brokerage, custody, and administrative and investment advisory services; self-directed brokerage services; financial and wealth planning services; stock plan administration; securities-based lending, residential and commercial real estate loans, and other lending products; banking; and retirement plan services. Further, it provides equity, fixed income, alternatives and solutions, and liquidity and overlay services to benefit/defined contribution plans, foundations, endowments, government entities, sovereign wealth funds, insurance companies, third-party fund sponsors, corporations, and individuals. The company was founded in 1924 and is headquartered in New York, New York.

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