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MS-PQ
Upturn stock rating

Morgan Stanley (MS-PQ)

Upturn stock rating
$26.13
Last Close (24-hour delay)
Profit since last BUY4.6%
upturn advisory
Consider higher Upturn Star rating
BUY since 92 days
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  • SELL Advisory (Loss)​
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Upturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

10/15/2025: MS-PQ (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit 4.6%
Avg. Invested days 92
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance 5.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulation Last Close 10/15/2025

Key Highlights

Company Size ETF
Market Capitalization 0 USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) -
Beta 1.36
52 Weeks Range 23.34 - 26.27
Updated Date 05/10/2025
52 Weeks Range 23.34 - 26.27
Updated Date 05/10/2025
Dividends yield (FY) 6.29%
Basic EPS (TTM) -

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 21.77%
Operating Margin (TTM) 37.1%

Management Effectiveness

Return on Assets (TTM) 0.94%
Return on Equity (TTM) 13.22%

Valuation

Trailing PE -
Forward PE -
Enterprise Value -96782548992
Price to Sales(TTM) -
Enterprise Value -96782548992
Price to Sales(TTM) -
Enterprise Value to Revenue -
Enterprise Value to EBITDA -
Shares Outstanding -
Shares Floating 1225305360
Shares Outstanding -
Shares Floating 1225305360
Percent Insiders -
Percent Institutions -

ai summary icon Upturn AI SWOT

Morgan Stanley

stock logo

Company Overview

overview logo History and Background

Morgan Stanley was founded in 1935 by Henry S. Morgan and Harold Stanley after the Glass-Steagall Act required the separation of commercial and investment banking. It became a public company in 1986 and has grown into a leading global financial services firm.

business area logo Core Business Areas

  • Institutional Securities: Provides investment banking, sales and trading, and lending services to corporations, governments, and institutional investors.
  • Wealth Management: Offers financial planning, investment advice, brokerage services, and banking products to individuals and families.
  • Investment Management: Provides investment strategies and products to institutional and individual clients globally through various asset classes.

leadership logo Leadership and Structure

James P. Gorman served as the chairman and CEO. Ted Pick is the current CEO. The organizational structure is divided into the three core business areas, each with its own leadership.

Top Products and Market Share

overview logo Key Offerings

  • Investment Banking (Advisory): Provides advisory services for mergers, acquisitions, restructurings, and other corporate finance transactions. Market share fluctuates based on deal volume; competes with Goldman Sachs, J.P. Morgan, and other bulge-bracket firms. In 2023, Morgan Stanley ranked among the top in global M&A advisory.
  • Market Share (%): 6
  • Wealth Management (Financial Advisory): Offers personalized financial advice, investment management, and brokerage services to high-net-worth individuals. Competitors include Merrill Lynch (BAC), UBS, and independent RIAs. Morgan Stanley's wealth management division manages trillions in assets.
  • Trading & Sales: Facilitates the buying and selling of securities and other financial instruments for institutional clients. Competitors include Goldman Sachs, J.P. Morgan, and Bank of America.

Market Dynamics

industry overview logo Industry Overview

The financial services industry is highly competitive and subject to regulatory changes, economic cycles, and technological disruptions.

Positioning

Morgan Stanley is a leading global financial services firm known for its strong brand, experienced professionals, and global reach. It competes in various segments, holding strong positions in investment banking, wealth management, and trading.

Total Addressable Market (TAM)

The total addressable market for financial services is estimated to be in the trillions of dollars. Morgan Stanley is well-positioned to capture a significant portion of this TAM through its diversified business model and global presence.

Upturn SWOT Analysis

Strengths

  • Strong brand reputation
  • Global presence
  • Diversified business model
  • Experienced management team
  • Strong wealth management franchise

Weaknesses

  • Exposure to market volatility
  • Regulatory scrutiny
  • Dependence on key personnel
  • Integration risks from acquisitions
  • Operational risks

Opportunities

  • Growing wealth in emerging markets
  • Increasing demand for financial advice
  • Technological innovation
  • Expansion into new business lines
  • Acquisitions of smaller firms

Threats

  • Economic downturn
  • Increased competition
  • Regulatory changes
  • Cybersecurity risks
  • Geopolitical instability

Competitors and Market Share

competitor logo Key Competitors

  • GS
  • JPM
  • BAC
  • UBS

Competitive Landscape

Morgan Stanley competes with other large financial institutions on price, service quality, and product offerings. It has advantages in certain areas, such as wealth management, but faces intense competition in investment banking and trading.

Major Acquisitions

Eaton Vance

  • Year: 2021
  • Acquisition Price (USD millions): 7000
  • Strategic Rationale: Expanded Morgan Stanley's investment management capabilities and increased assets under management.

Growth Trajectory and Initiatives

Historical Growth: Morgan Stanley's growth has been driven by acquisitions, organic growth in its core businesses, and expansion into new markets.

Future Projections: Analyst projections depend on market conditions and company-specific factors.

Recent Initiatives: Recent initiatives include investments in technology, expansion of wealth management services, and strategic acquisitions.

Summary

Morgan Stanley is a leading financial services firm with a strong global presence. Its diversified business model helps mitigate risk, but market volatility and regulatory changes pose challenges. The company's wealth management franchise is a key strength, while continued investments in technology are crucial for future growth.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings (10-K, 10-Q), Investor Presentations, Press Releases, Analyst Reports, Market Research Reports

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.

Upturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Morgan Stanley

Exchange NYSE
Headquaters New York, NY, United States
IPO Launch date -
CEO & Chairman of the Board Mr. Edward N. Pick
Sector Financial Services
Industry Capital Markets
Full time employees 81000
Full time employees 81000

Morgan Stanley, a financial holding company, provides various financial products and services to governments, financial institutions, and individuals in the Americas, Asia, Europe, Middle East, and Africa. The company operates through Institutional Securities, Wealth Management, and Investment Management segments. It offers capital raising and financial advisory services, including services related to the underwriting of debt, equity, and other securities, as well as advice on mergers and acquisitions, restructurings, and project finance. It also provides equity and fixed income products comprising sales, financing, prime brokerage, and market-making services; Asia wealth management; business-related investments services; originating corporate and commercial real estate loans, secured lending facilities, and extending securities; and research. In addition, the company offers financial advisor-led brokerage, custody, and administrative and investment advisory services; self-directed brokerage services; financial and wealth planning services; stock plan administration; securities-based lending, residential and commercial real estate loans, and other lending products; banking; and retirement plan services. Further, it provides equity, fixed income, alternatives and solutions, and liquidity and overlay services to benefit/defined contribution plans, foundations, endowments, government entities, sovereign wealth funds, insurance companies, third-party fund sponsors, corporations, and individuals. The company was founded in 1924 and is headquartered in New York, New York.