MS-PQ
MS-PQ 1-star rating from Upturn Advisory

Morgan Stanley (MS-PQ)

Morgan Stanley (MS-PQ) 1-star rating from Upturn Advisory
$26.59
Last Close (24-hour delay)
Profit since last BUY6.45%
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BUY since 137 days
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Upturn Advisory Summary

12/18/2025: MS-PQ (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit 6.45%
Avg. Invested days 137
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 5.0
Stock Returns Performance Upturn Returns Performance icon 2.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 12/18/2025

Key Highlights

Company Size ETF
Market Capitalization 0 USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) -
Beta 1.36
52 Weeks Range 23.34 - 26.27
Updated Date 05/10/2025
52 Weeks Range 23.34 - 26.27
Updated Date 05/10/2025
Dividends yield (FY) 6.29%
Basic EPS (TTM) -

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 21.77%
Operating Margin (TTM) 37.1%

Management Effectiveness

Return on Assets (TTM) 0.94%
Return on Equity (TTM) 13.22%

Valuation

Trailing PE -
Forward PE -
Enterprise Value -96782548992
Price to Sales(TTM) -
Enterprise Value -96782548992
Price to Sales(TTM) -
Enterprise Value to Revenue -
Enterprise Value to EBITDA -
Shares Outstanding -
Shares Floating 1225305360
Shares Outstanding -
Shares Floating 1225305360
Percent Insiders -
Percent Institutions -

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Morgan Stanley

Morgan Stanley(MS-PQ) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Morgan Stanley was founded in 1935 by Harold Stanley and Henry S. Morgan, a nephew of J.P. Morgan. It emerged from J.P. Morgan & Co. after the Glass-Steagall Act forced the separation of commercial and investment banking. Morgan Stanley quickly established itself as a leading investment bank, involved in significant IPOs and M&A deals. Key milestones include its IPO in 1971, the acquisition of Dean Witter Discover & Co. in 1997 which significantly expanded its retail presence, and its transformation into a bank holding company in 2008 during the financial crisis to access Federal Reserve liquidity. In recent years, it has focused on integrating its various business lines and expanding its wealth management and investment management capabilities.

Company business area logo Core Business Areas

  • Investment Management: This segment provides a wide range of investment products and services, including equity, fixed income, alternative investments, and money market funds, to institutional and retail clients globally. It manages assets for pension plans, endowments, foundations, and individual investors.
  • Wealth Management: This segment offers a comprehensive suite of services to high-net-worth individuals and their families, including investment management, financial planning, brokerage, lending, and banking services. It leverages a large network of financial advisors.
  • Institutional Securities: This segment is the bedrock of Morgan Stanley's investment banking and trading operations. It includes Investment Banking (advisory, M&A, underwriting), Sales & Trading (equities, fixed income, currency, and commodities), and Research services.

leadership logo Leadership and Structure

Morgan Stanley is led by Chairman and CEO James P. Gorman. The company operates through its major business segments: Investment Management, Wealth Management, and Institutional Securities. Its global presence is supported by extensive operations and client service teams worldwide.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Competitors: Merrill Lynch (Bank of America), UBS, Charles Schwab, Fidelity Investments, Goldman Sachs.
  • Description: Comprehensive financial planning, investment advisory, brokerage, and banking solutions for affluent and high-net-worth clients. This includes access to a broad range of investment products and personalized financial advice through a network of financial advisors.
  • Market Share Data: Morgan Stanley is a leading player in the US wealth management industry, with over $5 trillion in client assets under supervision as of late 2023. Its market share is significant within the ultra-high-net-worth segment.
  • Product Name 1: Wealth Management Services
  • Competitors: Goldman Sachs, JPMorgan Chase, BofA Securities (Bank of America), Citi, Evercore.
  • Description: Includes M&A advisory, capital raising (equity and debt underwriting), and strategic advice to corporations, governments, and financial institutions. Known for its strong relationships and expertise in complex transactions.
  • Market Share Data: Morgan Stanley consistently ranks among the top global investment banks for M&A advisory and equity/debt underwriting, often holding a top 3-5 position in league tables globally.
  • Product Name 2: Investment Banking Services
  • Competitors: BlackRock, Vanguard, Fidelity Investments, State Street Global Advisors, PIMCO.
  • Description: Offers a diverse range of investment strategies and vehicles, including mutual funds, ETFs, and alternative investments, catering to institutional and retail investors. Notable for its global investment capabilities and breadth of asset classes.
  • Market Share Data: Manages substantial assets under management across various asset classes, making it a significant player in the global asset management market.
  • Product Name 3: Investment Management Products

Market Dynamics

industry overview logo Industry Overview

The global financial services industry, particularly investment banking and wealth management, is highly competitive and subject to significant regulatory oversight. Key trends include digitalization, increasing demand for sustainable and ESG investments, the rise of passive investing, and ongoing consolidation. The industry is sensitive to interest rate environments, economic growth, and geopolitical events.

Positioning

Morgan Stanley is a premier global financial services firm, differentiated by its integrated business model spanning investment banking, wealth management, and investment management. Its strengths lie in its strong brand reputation, extensive global network, deep client relationships, and ability to offer a broad spectrum of sophisticated financial products and services. The integration of its wealth and investment management businesses provides a stable revenue stream and a significant competitive advantage.

Total Addressable Market (TAM)

The TAM for global financial services is immense, encompassing trillions of dollars in assets under management, advisory fees, and transaction volumes across banking, investment banking, wealth management, and trading. Morgan Stanley is positioned to capture a significant portion of this TAM through its established market positions and diversified offerings. Its TAM is effectively the sum of its serviceable obtainable markets within its core segments globally.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition and reputation globally.
  • Integrated business model with synergies between investment banking, wealth management, and investment management.
  • Significant global reach and extensive client network.
  • Leading position in high-growth areas like wealth management and institutional securities.
  • Robust risk management framework.

Weaknesses

  • Exposure to market volatility and cyclicality in certain business segments.
  • High operational costs associated with a global financial institution.
  • Dependence on key personnel in certain advisory roles.
  • Potential for regulatory scrutiny and compliance costs.

Opportunities

  • Continued growth in wealth management, particularly in emerging markets and among younger demographics.
  • Expansion of investment management offerings, including alternative and sustainable investments.
  • Leveraging technology and AI to enhance client service and operational efficiency.
  • Potential for strategic acquisitions to expand market share or capabilities.
  • Increased demand for sophisticated advisory services in a complex economic environment.

Threats

  • Intensifying competition from traditional and new financial players.
  • Adverse changes in global economic conditions and interest rate policies.
  • Increased regulatory burdens and compliance challenges.
  • Cybersecurity risks and data breaches.
  • Geopolitical instability affecting global markets and client confidence.

Competitors and Market Share

Key competitor logo Key Competitors

  • JPMorgan Chase & Co. (JPM)
  • Goldman Sachs Group Inc. (GS)
  • Bank of America Corporation (BAC)
  • Citigroup Inc. (C)
  • Charles Schwab Corporation (SCHW)

Competitive Landscape

Morgan Stanley competes intensely across all its business segments. Its advantages lie in its integrated model, strong brand, and depth in wealth management. However, it faces significant competition from universal banks like JPM and BAC, which have broad retail and commercial banking operations, and from specialized investment banks like Goldman Sachs, which is often seen as a direct competitor in deal-making. Charles Schwab is a major competitor in the discount brokerage and asset management space, especially post-E*TRADE acquisition.

Major Acquisitions

E*TRADE Financial Corporation

  • Year: 2020
  • Acquisition Price (USD millions): 13000
  • Strategic Rationale: To significantly expand Morgan Stanley's retail client base, enhance its digital brokerage capabilities, and create a more comprehensive offering for both self-directed and advised investors.

Solium Capital Inc. (now Shareworks)

  • Year: 2019
  • Acquisition Price (USD millions): 1100
  • Strategic Rationale: To bolster Morgan Stanley's capabilities in equity plan solutions and corporate services, serving both companies and their employees with share ownership management.

Growth Trajectory and Initiatives

Historical Growth: Morgan Stanley has shown consistent historical growth, particularly driven by the expansion of its wealth management and investment management arms. Strategic acquisitions, such as the acquisition of E*TRADE and Solium Capital (now Shareworks), have significantly boosted its assets under management and client base. The company has successfully navigated periods of market stress and regulatory change.

Future Projections: Analyst projections generally forecast continued growth for Morgan Stanley, driven by its diversified business model, ongoing expansion in wealth and investment management, and potential for market share gains in investment banking. Growth is expected to be supported by global economic recovery and increasing demand for sophisticated financial advice and investment products. (Specific analyst projections require access to current market research.)

Recent Initiatives: Recent strategic initiatives include the continued integration of E*TRADE to enhance its digital client experience and expand its retail investor reach, investment in its technology infrastructure to improve efficiency and client offerings, and a focus on expanding its sustainable investing capabilities.

Summary

Morgan Stanley is a strong and diversified global financial services firm with a robust integrated business model. Its leading positions in wealth management and investment banking, coupled with a growing investment management arm, provide resilience and growth potential. The company's strategic acquisitions and focus on technology enhance its competitive edge, though it faces ongoing challenges from market volatility and intense competition. Overall, Morgan Stanley is well-positioned for continued success.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Morgan Stanley Investor Relations
  • Company Annual and Quarterly Reports (10-K, 10-Q)
  • Financial News and Analysis Sites (e.g., Bloomberg, Reuters, Wall Street Journal)
  • Industry Research Reports

Disclaimers:

This JSON output is for informational purposes only and does not constitute financial advice. Market share data and financial figures are estimates and subject to change. All information should be verified with official company filings and up-to-date financial data before making any investment decisions.

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About Morgan Stanley

Exchange NYSE
Headquaters New York, NY, United States
IPO Launch date -
CEO & Chairman of the Board Mr. Edward N. Pick
Sector Financial Services
Industry Capital Markets
Full time employees 81000
Full time employees 81000

Morgan Stanley, a financial holding company, provides various financial products and services to governments, financial institutions, and individuals in the Americas, Asia, Europe, Middle East, and Africa. The company operates through Institutional Securities, Wealth Management, and Investment Management segments. It offers capital raising and financial advisory services, including services related to the underwriting of debt, equity, and other securities, as well as advice on mergers and acquisitions, restructurings, and project finance. It also provides equity and fixed income products comprising sales, financing, prime brokerage, and market-making services; Asia wealth management; business-related investments services; originating corporate and commercial real estate loans, secured lending facilities, and extending securities; and research. In addition, the company offers financial advisor-led brokerage, custody, and administrative and investment advisory services; self-directed brokerage services; financial and wealth planning services; stock plan administration; securities-based lending, residential and commercial real estate loans, and other lending products; banking; and retirement plan services. Further, it provides equity, fixed income, alternatives and solutions, and liquidity and overlay services to benefit/defined contribution plans, foundations, endowments, government entities, sovereign wealth funds, insurance companies, third-party fund sponsors, corporations, and individuals. The company was founded in 1924 and is headquartered in New York, New York.