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Upturn AI SWOT - About
OOMA 
Ooma Inc (OOMA)
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Upturn Advisory Summary
10/15/2025: OOMA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $17.88
1 Year Target Price $17.88
| 6 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -3.44% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 305.65M USD | Price to earnings Ratio - | 1Y Target Price 17.88 |
Price to earnings Ratio - | 1Y Target Price 17.88 | ||
Volume (30-day avg) 7 | Beta 1.29 | 52 Weeks Range 10.89 - 17.00 | Updated Date 10/17/2025 |
52 Weeks Range 10.89 - 17.00 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.58% | Operating Margin (TTM) 1.38% |
Management Effectiveness
Return on Assets (TTM) -0.73% | Return on Equity (TTM) -1.78% |
Valuation
Trailing PE - | Forward PE 12.2 | Enterprise Value 318840089 | Price to Sales(TTM) 1.17 |
Enterprise Value 318840089 | Price to Sales(TTM) 1.17 | ||
Enterprise Value to Revenue 1.22 | Enterprise Value to EBITDA 28.37 | Shares Outstanding 27560725 | Shares Floating 22032252 |
Shares Outstanding 27560725 | Shares Floating 22032252 | ||
Percent Insiders 6.66 | Percent Institutions 71.24 |
Upturn AI SWOT
Ooma Inc
Company Overview
History and Background
Ooma, Inc. was founded in 2004 and is headquartered in Sunnyvale, California. It initially focused on providing free home phone service through a device that users purchased, later expanding to business communication services. The company went public in 2015.
Core Business Areas
- Business Ooma: Ooma provides residential VoIP (Voice over Internet Protocol) phone services offering features like call waiting, caller ID, and voicemail. These services include basic calling plans and premium plans with advanced features.
- Ooma Business: Ooma provides cloud-based communication solutions for small and medium-sized businesses (SMBs). This includes VoIP phone service, unified communications as a service (UCaaS) solutions, and related hardware.
Leadership and Structure
Ooma is led by CEO Eric Stang. The company has a typical corporate structure with departments such as engineering, sales, marketing, finance, and operations. The board of directors oversees the company's overall strategy.
Top Products and Market Share
Key Offerings
- Ooma Telo: Ooma Telo provides free home phone service (users pay taxes and fees). Market share data specific to the Telo is difficult to ascertain precisely, but Ooma is a significant player in the residential VoIP market. Competitors include Vonage (VG), MagicJack (VOCS), and cable companies offering bundled phone services.
- Ooma Office: Ooma Office provides VoIP phone and communication solutions for small businesses. Ooma claims over 1 million business and residential customers. Competitors include RingCentral (RNG), 8x8 (EGHT), Zoom (ZM), and GoToConnect.
- Ooma Enterprise: Ooma Enterprise provides unified communication solutions for larger businesses, expanding beyond the SMB focus of Ooma Office. The market share for Ooma Enterprise is growing. Competitors include larger UCaaS providers such as Microsoft Teams, Cisco, and Avaya.
Market Dynamics
Industry Overview
The VoIP and UCaaS market is growing due to the increasing adoption of cloud-based communication solutions. The industry is competitive, with numerous providers vying for market share. Trends include the integration of AI, enhanced security features, and mobile-first solutions.
Positioning
Ooma is positioned as a provider of affordable and easy-to-use communication solutions for both residential and business users. Its competitive advantage lies in its simple setup, comprehensive feature set, and competitive pricing.
Total Addressable Market (TAM)
The global UCaaS market is expected to reach hundreds of billions of dollars by 2030. Ooma is positioned to capture a growing share of this market by expanding its product offerings and targeting larger enterprise customers.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the residential VoIP market
- Competitive pricing
- Easy-to-use products
- Good customer support
- Growing presence in the SMB and enterprise markets
Weaknesses
- Limited brand awareness in the enterprise market compared to larger competitors
- Heavily reliant on hardware sales in some segments
- Smaller marketing budget compared to competitors
- Slower international expansion compared to competitors
Opportunities
- Expanding product offerings to include more advanced UCaaS features
- Targeting larger enterprise customers
- International expansion
- Leveraging AI to enhance communication solutions
- Increased demand for remote work and communication solutions
Threats
- Intense competition from larger, well-established players
- Price wars
- Technological advancements that could render current solutions obsolete
- Economic downturn impacting SMB spending
- Changes in regulatory environment
Competitors and Market Share
Key Competitors
- RNG
- EGHT
- ZM
- VG
- VOCS
Competitive Landscape
Ooma competes with a range of companies, from large UCaaS providers to smaller VoIP providers. Oomau2019s advantages include its affordability and ease of use, while its disadvantages include its smaller marketing budget and limited brand awareness in the enterprise market compared to bigger players.
Growth Trajectory and Initiatives
Historical Growth: Ooma has experienced growth in recent years, driven by the increasing adoption of its business communication solutions. Historical growth rates can be found in the company's financial reports.
Future Projections: Future growth projections will vary depending on analyst estimates and market conditions. Analyst reports can be found on financial websites like Yahoo Finance and MarketWatch.
Recent Initiatives: Recent initiatives include new product launches, partnerships, and acquisitions (if any) to expand Ooma's market reach and product offerings.
Summary
Ooma has carved a niche in providing affordable communication solutions, particularly for residential and small business users. The company's strengths lie in its user-friendly products and competitive pricing. Ooma faces significant competition from larger players and needs to continuously innovate and expand its enterprise offerings to sustain growth. Careful monitoring of technology and market trends is essential for its continued success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Ooma Investor Relations
- SEC Filings
- Third-party market research reports
- Financial news websites (Yahoo Finance, Google Finance)
- Company Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is approximate and based on available sources. Please consult a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ooma Inc
Exchange NYSE | Headquaters Sunnyvale, CA, United States | ||
IPO Launch date 2015-07-17 | President, CEO & Chairman Mr. Eric B. Stang | ||
Sector Technology | Industry Software - Application | Full time employees 1186 | Website https://www.ooma.com |
Full time employees 1186 | Website https://www.ooma.com | ||
Ooma, Inc. provides communications services and related technologies for businesses and consumers in the United States and Canada. The company's products and services include Ooma Office, a cloud-based multi-user communications system for small and medium-sized businesses; Ooma Connect, which delivers fixed wireless internet connectivity; and Ooma Enterprise, a unified-communications-as-a-service (UCaaS) solution. It also provides Ooma AirDial, a plain old telephone service; PureVoice HD, a residential phone services; Ooma Basic that provides unlimited personal calling within the United States; and Ooma Premier, a suite of advanced calling features on a monthly or annual subscription basis. In addition, the company offers Ooma Telo, a home communications solution to serve as the primary phone line in the home; Ooma Telo Air, a wireless Ooma Telo with built-in Wi-Fi and Bluetooth; and Ooma Telo LTE, which combines the Ooma Telo base station with the Ooma LTE Adapter and battery back-up. Further, it provides Ooma Mobile HD app that allows users to make and receive phone calls and access Ooma features and settings; 2600Hz provides business communication applications; Talkatone mobile app; and OnSIP, an UCaaS solution. The company offers its products through direct channels, retailers, value-added resellers, technology services distributors, and other resellers, as well as online and sales representatives. Ooma, Inc. was incorporated in 2003 and is headquartered in Sunnyvale, California.
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