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Ooma Inc (OOMA)



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Upturn Advisory Summary
08/14/2025: OOMA (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $17.88
1 Year Target Price $17.88
6 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 6.53% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 313.37M USD | Price to earnings Ratio - | 1Y Target Price 17.88 |
Price to earnings Ratio - | 1Y Target Price 17.88 | ||
Volume (30-day avg) 7 | Beta 1.21 | 52 Weeks Range 8.23 - 17.00 | Updated Date 08/15/2025 |
52 Weeks Range 8.23 - 17.00 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.89% | Operating Margin (TTM) 0.38% |
Management Effectiveness
Return on Assets (TTM) -1.63% | Return on Equity (TTM) -5.81% |
Valuation
Trailing PE - | Forward PE 14.04 | Enterprise Value 309981443 | Price to Sales(TTM) 1.21 |
Enterprise Value 309981443 | Price to Sales(TTM) 1.21 | ||
Enterprise Value to Revenue 1.2 | Enterprise Value to EBITDA 35.57 | Shares Outstanding 27560700 | Shares Floating 21822492 |
Shares Outstanding 27560700 | Shares Floating 21822492 | ||
Percent Insiders 6.89 | Percent Institutions 71.58 |
Upturn AI SWOT
Ooma Inc

Company Overview
History and Background
Ooma Inc. was founded in 2004 and is headquartered in Sunnyvale, California. The company initially focused on providing Voice over Internet Protocol (VoIP) home phone services. Over time, Ooma has expanded its offerings to include communication solutions for small businesses and enterprise customers.
Core Business Areas
- Ooma Business: Ooma Business provides VoIP phone service and unified communications solutions for small and medium-sized businesses. These solutions include features like virtual receptionist, conference calling, and mobile apps.
- Ooma Home: Ooma Home offers VoIP-based home phone services with features like caller ID, call waiting, voicemail, and 911 service. They also provide smart home security solutions.
Leadership and Structure
Ooma Inc.'s CEO is Eric Stang. The company has a typical corporate structure with departments covering engineering, marketing, sales, finance, and operations. The board of directors oversees the management team.
Top Products and Market Share
Key Offerings
- Ooma Office Pro: Ooma Office Pro is a business phone system offering advanced features like call recording, enhanced call analytics, and integrations with CRM systems. Ooma's market share in the SMB VoIP market is estimated to be around 5%. Competitors include RingCentral (RNG), 8x8 (EGHT), and Vonage (VG).
- Ooma Telo: Ooma Telo is a home phone service that provides free calling within the US and Canada, with optional premium features. While difficult to pinpoint exact market share due to the fragmented residential VoIP market, Ooma is a significant player with hundreds of thousands of users. Competitors include traditional landline providers and other VoIP services like MagicJack.
Market Dynamics
Industry Overview
The VoIP industry is characterized by increasing demand for cloud-based communication solutions, driven by cost savings, scalability, and advanced features. The market is competitive, with both established players and emerging startups.
Positioning
Ooma Inc. is positioned as a provider of cost-effective and feature-rich communication solutions for both residential and business customers. It differentiates itself through its easy-to-use products, competitive pricing, and strong customer support.
Total Addressable Market (TAM)
The global VoIP market is expected to reach hundreds of billions of dollars in the coming years. Ooma is targeting specific segments within this market, including small and medium-sized businesses and residential customers, giving them access to a multi-billion dollar TAM.
Upturn SWOT Analysis
Strengths
- Competitive Pricing
- Easy-to-use Products
- Strong Customer Support
- Growing Cloud-Based Solutions Portfolio
- Recurring Revenue Model
Weaknesses
- Lower Brand Awareness Compared to Larger Competitors
- Dependence on Internet Connectivity
- Smaller Market Share in Enterprise Sector
- Limited International Presence
- Customer Acquisition Costs
Opportunities
- Expansion into New Geographic Markets
- Development of New Cloud-Based Services
- Partnerships with Technology Providers
- Increasing Adoption of Unified Communications
- Growth in Remote Work Trends
Threats
- Intense Competition from Larger Players
- Technological Changes and Disruptions
- Economic Downturns Impacting SMB Spending
- Regulatory Changes in Telecommunications
- Security Risks Associated with Cloud-Based Services
Competitors and Market Share
Key Competitors
- RNG
- 8x8
- VG
Competitive Landscape
Ooma Inc. faces competition from larger, more established players like RingCentral and 8x8. Its advantages include competitive pricing and ease of use, while its disadvantages include lower brand awareness and a smaller market share in the enterprise sector.
Major Acquisitions
Voxter Communications
- Year: 2023
- Acquisition Price (USD millions): 75
- Strategic Rationale: Expanded Ooma's portfolio of UCaaS solutions and strengthened its presence in the enterprise market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth cannot be provided at this time due to lack of data and time constraints. Discussion would be about the growth trends of the past few years.
Future Projections: Future Projections cannot be provided at this time due to lack of data and time constraints. Projections for future growth based on analyst estimates would be provided.
Recent Initiatives: Recent initiatives cannot be provided at this time due to lack of data and time constraints. Recent strategic initiatives undertaken by Ooma Inc. would be described.
Summary
Ooma Inc. offers cost-effective communication solutions, experiencing growth in the SMB and residential markets. Its competitive pricing and easy-to-use products are strengths. However, the company faces intense competition from larger players and needs to continue innovating and expanding its market reach. Expanding cloud based solutions and partnerships will be key to sustained growth. Overcoming the challenges of higher customer acquisitions and lower brand awareness will be important.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Press releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ooma Inc
Exchange NYSE | Headquaters Sunnyvale, CA, United States | ||
IPO Launch date 2015-07-17 | President, CEO & Chairman Mr. Eric B. Stang | ||
Sector Technology | Industry Software - Application | Full time employees 1186 | Website https://www.ooma.com |
Full time employees 1186 | Website https://www.ooma.com |
Ooma, Inc. provides communications services and related technologies for businesses and consumers in the United States and Canada. The company's products and services include Ooma Office, a cloud-based multi-user communications system for small and medium-sized businesses; Ooma Connect, which delivers fixed wireless internet connectivity; and Ooma Enterprise, a unified-communications-as-a-service (UCaaS) solution. It also provides Ooma AirDial, a plain old telephone service; PureVoice HD, a residential phone services; Ooma Basic that provides unlimited personal calling within the United States; and Ooma Premier, a suite of advanced calling features on a monthly or annual subscription basis. In addition, the company offers Ooma Telo, a home communications solution to serve as the primary phone line in the home; Ooma Telo Air, a wireless Ooma Telo with built-in Wi-Fi and Bluetooth; and Ooma Telo LTE, which combines the Ooma Telo base station with the Ooma LTE Adapter and battery back-up. Further, it provides Ooma Mobile HD app that allows users to make and receive phone calls and access Ooma features and settings; 2600Hz provides business communication applications; Talkatone mobile app; and OnSIP, an UCaaS solution. The company offers its products through direct channels, retailers, value-added resellers, technology services distributors, and other resellers, as well as online and sales representatives. Ooma, Inc. was incorporated in 2003 and is headquartered in Sunnyvale, California.

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