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Ooma Inc (OOMA)

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Upturn Advisory Summary
12/05/2025: OOMA (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $18.62
1 Year Target Price $18.62
| 6 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -3.44% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 323.56M USD | Price to earnings Ratio - | 1Y Target Price 18.62 |
Price to earnings Ratio - | 1Y Target Price 18.62 | ||
Volume (30-day avg) 7 | Beta 1.34 | 52 Weeks Range 9.79 - 15.71 | Updated Date 12/6/2025 |
52 Weeks Range 9.79 - 15.71 | Updated Date 12/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-12-08 | When After Market | Estimate 0.22 | Actual - |
Profitability
Profit Margin -0.58% | Operating Margin (TTM) 1.38% |
Management Effectiveness
Return on Assets (TTM) -0.73% | Return on Equity (TTM) -1.78% |
Valuation
Trailing PE - | Forward PE 8.81 | Enterprise Value 299547582 | Price to Sales(TTM) 1.24 |
Enterprise Value 299547582 | Price to Sales(TTM) 1.24 | ||
Enterprise Value to Revenue 1.15 | Enterprise Value to EBITDA 26.65 | Shares Outstanding 27560725 | Shares Floating 22820232 |
Shares Outstanding 27560725 | Shares Floating 22820232 | ||
Percent Insiders 6.63 | Percent Institutions 71.45 |
Upturn AI SWOT
Ooma Inc

Company Overview
History and Background
Ooma, Inc. was founded in 2004 and is headquartered in Sunnyvale, California. The company initially focused on providing Voice over Internet Protocol (VoIP) solutions for residential users. It has since expanded its offerings to include communication solutions for small businesses. Key milestones include its IPO in 2015 and strategic acquisitions to enhance its product portfolio.
Core Business Areas
- Residential Services: Provides VoIP home phone services, including basic calling features and optional add-ons like Premier service for advanced functionality.
- Business Services: Offers cloud-based business communication solutions, including Ooma Office and Ooma Enterprise, catering to small to medium-sized businesses (SMBs) and larger enterprises, respectively.
Leadership and Structure
Eric Stang is the CEO of Ooma, Inc. The company has a typical corporate structure with departments like Engineering, Marketing, Sales, Finance, and Operations. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Ooma Telo: A device for residential VoIP service, offering free calling within the US and low international rates. Competitors include Vonage, MagicJack, and NetTalk. Market share data is difficult to ascertain precisely but estimated around 10% in the VoIP residential market.
- Ooma Office: A cloud-based phone system for small businesses, providing features such as virtual receptionist, call recording, and mobile apps. Competitors include RingCentral, 8x8, and Vonage Business. Estimated around 5% in the small business VoIP market.
Market Dynamics
Industry Overview
The VoIP industry is characterized by increasing adoption of cloud-based communication solutions. The market is competitive, with numerous players offering similar services. Key trends include the integration of AI and automation, increased focus on mobile communication, and the growing demand for unified communication platforms.
Positioning
Ooma is positioned as a provider of affordable and easy-to-use communication solutions for both residential and business customers. Its competitive advantages include its proprietary technology, strong brand reputation, and focus on customer service.
Total Addressable Market (TAM)
The global VoIP market is expected to reach hundreds of billions of dollars. Ooma's positioning in residential and SMB sectors allows them to target a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Affordable pricing
- Easy-to-use products
- Strong brand reputation
- Proprietary technology
- Solid customer service
Weaknesses
- Limited market share compared to larger competitors
- Reliance on broadband internet access
- Slower growth in the residential segment
- Smaller marketing budget than competitors
Opportunities
- Expanding into new geographic markets
- Developing new products and services
- Acquiring smaller competitors
- Partnerships with other technology companies
- Increasing adoption of cloud-based communication
Threats
- Intense competition
- Technological advancements by competitors
- Changes in regulatory environment
- Economic downturns affecting consumer spending
- Security threats and data breaches
Competitors and Market Share
Key Competitors
- RNG
- VG
- EGHT
Competitive Landscape
Ooma's advantages include its affordable pricing and easy-to-use products. Disadvantages include its smaller market share and limited marketing budget compared to larger competitors.
Major Acquisitions
Voxter Communications
- Year: 2019
- Acquisition Price (USD millions): 8.5
- Strategic Rationale: Acquisition of the intellectual property and engineering resources of Voxter Communications. Voxteru2019s technology and team will complement Oomau2019s cloud-based communications platform.
Growth Trajectory and Initiatives
Historical Growth: Ooma's growth has been driven by its expansion into the business market and its ability to attract and retain customers with its affordable and reliable services.
Future Projections: Analyst estimates suggest continued growth for Ooma, driven by the increasing adoption of cloud-based communication solutions and the company's expansion into new markets.
Recent Initiatives: Recent initiatives include the introduction of new products and services, partnerships with other technology companies, and expansion into new geographic markets.
Summary
Ooma Inc. demonstrates strong growth potential within the expanding cloud-based communication sector, providing affordable solutions for both residential and business users. Its strengths lie in affordable pricing, easy-to-use products and solid customer service. The company needs to increase its market presence against larger competitors and carefully navigate evolving technologies and economic conditions. Its financial success largely depends on new product integration, strategic partnerships, and targeted market penetration.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Various news sources
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data can fluctuate and is subject to change. Financial data may lag.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ooma Inc
Exchange NYSE | Headquaters Sunnyvale, CA, United States | ||
IPO Launch date 2015-07-17 | President, CEO & Chairman Mr. Eric B. Stang | ||
Sector Technology | Industry Software - Application | Full time employees 1186 | Website https://www.ooma.com |
Full time employees 1186 | Website https://www.ooma.com | ||
Ooma, Inc. provides communications services and related technologies for businesses and consumers in the United States and Canada. The company's products and services include Ooma Office, a cloud-based multi-user communications system for small and medium-sized businesses; Ooma Connect, which delivers fixed wireless internet connectivity; and Ooma Enterprise, a unified-communications-as-a-service (UCaaS) solution. It also provides Ooma AirDial, a plain old telephone service; PureVoice HD, a residential phone services; Ooma Basic that provides unlimited personal calling within the United States; and Ooma Premier, a suite of advanced calling features on a monthly or annual subscription basis. In addition, the company offers Ooma Telo, a home communications solution to serve as the primary phone line in the home; Ooma Telo Air, a wireless Ooma Telo with built-in Wi-Fi and Bluetooth; and Ooma Telo LTE, which combines the Ooma Telo base station with the Ooma LTE Adapter and battery back-up. Further, it provides Ooma Mobile HD app that allows users to make and receive phone calls and access Ooma features and settings; 2600Hz provides business communication applications; Talkatone mobile app; and OnSIP, an UCaaS solution. The company offers its products through direct channels, retailers, value-added resellers, technology services distributors, and other resellers, as well as online and sales representatives. Ooma, Inc. was incorporated in 2003 and is headquartered in Sunnyvale, California.

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