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PLTK 
Playtika Holding Corp (PLTK)
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Upturn Advisory Summary
10/31/2025: PLTK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $6.15
1 Year Target Price $6.15
| 5 | Strong Buy |
| 0 | Buy |
| 8 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.11% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.38B USD | Price to earnings Ratio 15.96 | 1Y Target Price 6.15 |
Price to earnings Ratio 15.96 | 1Y Target Price 6.15 | ||
Volume (30-day avg) 13 | Beta 0.86 | 52 Weeks Range 3.31 - 8.05 | Updated Date 11/2/2025 |
52 Weeks Range 3.31 - 8.05 | Updated Date 11/2/2025 | ||
Dividends yield (FY) 10.78% | Basic EPS (TTM) 0.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When - | Estimate 0.1511 | Actual - |
Profitability
Profit Margin 3.23% | Operating Margin (TTM) 11.08% |
Management Effectiveness
Return on Assets (TTM) 7.42% | Return on Equity (TTM) - |
Valuation
Trailing PE 15.96 | Forward PE 7.71 | Enterprise Value 3376260380 | Price to Sales(TTM) 0.52 |
Enterprise Value 3376260380 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 1.26 | Enterprise Value to EBITDA 6.38 | Shares Outstanding 375796974 | Shares Floating 55899800 |
Shares Outstanding 375796974 | Shares Floating 55899800 | ||
Percent Insiders 84.71 | Percent Institutions 17.62 |
Upturn AI SWOT
Playtika Holding Corp
Company Overview
History and Background
Playtika Holding Corp was founded in 2010 in Israel. It gained prominence through acquiring and transforming existing online games. In 2016, it was acquired by a Chinese consortium led by Giant Interactive. It went public on NASDAQ in January 2021.
Core Business Areas
- Social Casino Games: Playtika specializes in developing and operating social casino games like Slotomania and Caesars Slots.
- Casual Games: The company also develops and publishes casual games, expanding its portfolio beyond casino-style offerings like Bingo Blitz.
Leadership and Structure
Robert Antokol is the Chairman and CEO. The company operates with a management team overseeing different business segments and functions.
Top Products and Market Share
Key Offerings
- Market Share: Unknown specific market share figure for Slotomania alone, but it is a major revenue driver for Playtika. It's within the Social Casino Market
- Slotomania: Slotomania is Playtika's flagship product, a free-to-play social casino game offering a variety of slot machines. It contributes significantly to Playtika's revenue. Competitors: SciPlay (SCPL), Aristocrat Leisure (ALL.AX) - Product: Cashman Casino.
- Caesars Slots: Caesars Slots is another popular social casino game developed by Playtika, licensed from Caesars Entertainment. Competitors: SciPlay (SCPL), Aristocrat Leisure (ALL.AX) - Product: Heart of Vegas.
- Market Share: Unknown specific market share figure for Caesars Slots, contributes significantly to Playtika's revenue. It's within the Social Casino Market
- Bingo Blitz: Bingo Blitz is a casual bingo game with social features, expanding Playtika's reach beyond casino games. Competitors: SciPlay (SCPL), Zynga (ZNGA)
- Market Share: Unknown specific market share figure for Bingo Blitz, contributes significantly to Playtika's revenue. It's within the Bingo Game Market
Market Dynamics
Industry Overview
The social casino and casual games market is highly competitive and rapidly evolving, driven by mobile gaming and digital entertainment trends.
Positioning
Playtika positions itself as a leader in social casino and casual games, leveraging its expertise in game optimization and live operations. Competitive advantages include its established player base and data-driven approach.
Total Addressable Market (TAM)
The global social casino gaming market is estimated to be worth tens of billions of dollars. Playtika is well-positioned with a diverse portfolio of games.
Upturn SWOT Analysis
Strengths
- Strong portfolio of established games
- Expertise in game optimization and live operations
- Large and engaged player base
- Data-driven approach to game development and marketing
- High Daily Active Users (DAU)
Weaknesses
- Dependence on a few key games
- Regulatory risks associated with social casino games
- High marketing costs
- Potential for player fatigue with existing games
Opportunities
- Expansion into new game genres
- Acquisition of complementary game studios
- Geographic expansion into emerging markets
- Leveraging new technologies like AI and blockchain
Threats
- Increased competition from other game developers
- Changes in platform policies (e.g., Apple App Store, Google Play Store)
- Economic downturn impacting consumer spending
- Regulatory changes impacting social casino games
Competitors and Market Share
Key Competitors
- SCPL
- EA
- ATVI
- ZNGA
Competitive Landscape
Playtika's advantages include its established game portfolio and data-driven approach. Disadvantages include dependence on a few key titles and high marketing costs compared to competitors.
Major Acquisitions
Innplay Labs
- Year: 2021
- Acquisition Price (USD millions): 80
- Strategic Rationale: Strengthen casual games portfolio.
Growth Trajectory and Initiatives
Historical Growth: Playtika has experienced growth through acquisitions and organic expansion of its game portfolio.
Future Projections: Future growth is expected to be driven by continued optimization of existing games, new game launches, and potential acquisitions. Analysts project revenue growth and increased profitability.
Recent Initiatives: Recent initiatives include investing in new technologies, expanding into new game genres, and exploring strategic partnerships.
Summary
Playtika is a leading social casino and casual games developer with a strong portfolio and data-driven approach. Its reliance on key titles and evolving regulation present risks. Strategic acquisitions and geographic expansion offer avenues for growth, but increased competition remain a key concern. Playtika has significant opportunities to capitalize on in this market.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Playtika Holding Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-01-15 | Co-Founder, Chairperson of the Board of Directors & CEO Mr. Robert Antokol | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 3500 | Website https://www.playtika.com |
Full time employees 3500 | Website https://www.playtika.com | ||
Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. The company was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding UK II Limited.
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