Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Valuation
- About
PLTK 
Playtika Holding Corp (PLTK)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/10/2025: PLTK (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $5.92
1 Year Target Price $5.92
| 5 | Strong Buy |
| 0 | Buy |
| 8 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.06% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.62B USD | Price to earnings Ratio 17.92 | 1Y Target Price 5.92 |
Price to earnings Ratio 17.92 | 1Y Target Price 5.92 | ||
Volume (30-day avg) 13 | Beta 0.84 | 52 Weeks Range 3.31 - 7.51 | Updated Date 12/10/2025 |
52 Weeks Range 3.31 - 7.51 | Updated Date 12/10/2025 | ||
Dividends yield (FY) 9.43% | Basic EPS (TTM) 0.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.16% | Operating Margin (TTM) 19.37% |
Management Effectiveness
Return on Assets (TTM) 7.38% | Return on Equity (TTM) - |
Valuation
Trailing PE 17.92 | Forward PE 8.55 | Enterprise Value 3515640056 | Price to Sales(TTM) 0.59 |
Enterprise Value 3515640056 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 1.29 | Enterprise Value to EBITDA 6.49 | Shares Outstanding 376055827 | Shares Floating 55968389 |
Shares Outstanding 376055827 | Shares Floating 55968389 | ||
Percent Insiders 84.72 | Percent Institutions 16.88 |
Upturn AI SWOT
Playtika Holding Corp
Company Overview
History and Background
Playtika Holding Corp. was founded in 2010 by a group of Israeli entrepreneurs. It quickly rose to prominence in the social casino games market and was acquired by Caesars Interactive Entertainment in 2011. In 2016, a consortium led by Giant Interactive acquired Playtika from Caesars. The company went public on the Nasdaq stock exchange in January 2021. Playtika has grown through a combination of organic development and strategic acquisitions, expanding its portfolio beyond social casino games into other casual game genres.
Core Business Areas
- Dating: Playtika operates dating apps such as Tinder, Bumble, and Hinge, which connect users for social and romantic purposes.
- Casual Games: This segment includes a variety of casual mobile games, often with puzzle or simulation mechanics, designed for broad appeal and easy accessibility.
- Social Casino Games: This is Playtika's foundational and most significant segment, featuring popular titles that simulate casino gaming experiences like slots and poker, focusing on social interaction and entertainment rather than real-money gambling.
Leadership and Structure
Playtika Holding Corp. is led by a management team with extensive experience in the gaming and tech industries. Key figures include the CEO, CFO, and heads of various business units and product lines. The company is structured around its core game studios and product groups, fostering a degree of autonomy for each to innovate and manage its specific portfolio.
Top Products and Market Share
Key Offerings
- Slotomania: A flagship social casino game offering a wide array of virtual slot machines with social features. It is one of the leading titles in the social casino genre. Competitors include Zynga Poker, Huuuge Games, and many other social casino operators.
- Bingo Blitz: A popular bingo game that combines traditional bingo gameplay with power-ups, collections, and social features. It's a major player in the social bingo market. Competitors include other bingo apps from companies like Peak Games and King.
- June's Journey: A hidden object puzzle game with a storyline and social elements, appealing to a broader casual gaming audience. Competitors include games like Gardenscapes, Homescapes, and other narrative-driven puzzle titles.
- Board Kings: A board game that incorporates social interaction, competitive elements, and resource management. Competitors include games like Monopoly GO! and other social board game adaptations.
Market Dynamics
Industry Overview
The mobile gaming industry, particularly the casual and social casino segments, is characterized by high competition, rapid technological advancements, and evolving player preferences. Key trends include the growth of hyper-casual games, increasing player engagement through social features, and the adoption of advanced monetization strategies.
Positioning
Playtika is a leading global developer and publisher of mobile games, particularly strong in the social casino and casual game segments. Its competitive advantages lie in its proprietary technology, extensive data analytics capabilities, strong brand recognition for its hit titles, and a robust portfolio acquired through strategic acquisitions.
Total Addressable Market (TAM)
The global mobile gaming market is projected to reach hundreds of billions of USD in the coming years. Playtika operates within significant segments of this market, including social casino and casual games, where it holds a substantial market share. Its position is strong within its niche, but the overall TAM is vast and includes many other game genres.
Upturn SWOT Analysis
Strengths
- Strong portfolio of established and popular game titles.
- Advanced proprietary technology and data analytics capabilities.
- Significant player base and high player retention.
- Proven track record of successful acquisitions and integration.
- Global reach and diverse revenue streams.
Weaknesses
- Heavy reliance on its existing game portfolio.
- Potential for increased competition and market saturation.
- Regulatory risks associated with game monetization models.
- Challenges in consistently developing groundbreaking new IPs.
Opportunities
- Expansion into new game genres and emerging markets.
- Leveraging AI and machine learning for game development and player engagement.
- Further strategic acquisitions to diversify and expand.
- Exploring new monetization strategies and platform opportunities.
- Growth in emerging markets with increasing smartphone penetration.
Threats
- Intensifying competition from established players and new entrants.
- Changes in mobile operating system policies impacting advertising and data collection.
- Economic downturns affecting consumer discretionary spending on games.
- Evolving player tastes and preferences.
- Cybersecurity threats and data breaches.
Competitors and Market Share
Key Competitors
- Zynga Inc. (ZNGA)
- King.com (owned by Activision Blizzard, ATVI)
- Netmarble Corp. (South Korean, not a US stock ticker but a major competitor)
- Huuuge Games (HUG)
- SciPlay Corporation (SCPL)
Competitive Landscape
Playtika benefits from its established market position, strong IP, and advanced data analytics. However, it faces intense competition from companies with significant marketing budgets and vast game portfolios. Its ability to acquire and integrate new studios effectively is a key advantage, but the constant need for innovation and player engagement remains a critical challenge.
Major Acquisitions
Solitaire Grand Harvest
- Year: 2021
- Acquisition Price (USD millions): 170
- Strategic Rationale: To expand Playtika's casual games portfolio and tap into the popular solitaire game genre, diversifying its revenue streams beyond social casino.
Best Fiends
- Year: 2021
- Acquisition Price (USD millions): 115
- Strategic Rationale: To strengthen its position in the puzzle and casual game market by acquiring a successful and engaging title with a loyal player base.
Reworks
- Year: 2021
- Acquisition Price (USD millions): 400
- Strategic Rationale: To boost its casual games segment, particularly in the match-3 genre, and gain access to new intellectual property and talent.
Growth Trajectory and Initiatives
Historical Growth: Playtika has demonstrated consistent revenue growth over the years, largely fueled by its strong existing game portfolio and strategic acquisitions that have broadened its reach and revenue streams. The company has also shown an ability to grow its user base and monetize effectively.
Future Projections: Analyst projections typically forecast continued revenue growth, albeit at a potentially more moderate pace than during its hyper-growth phases. Focus is expected to remain on optimizing existing titles, developing new content, and exploring strategic growth avenues.
Recent Initiatives: Recent initiatives have likely included the launch of new games, updates and expansions to existing titles, integration of acquired companies, and investments in new technologies like AI for game development and personalized player experiences.
Summary
Playtika Holding Corp. is a strong player in the mobile gaming industry, particularly in social casino and casual games, with a robust portfolio and advanced technology. Its consistent revenue generation and strategic acquisition approach are key strengths. However, it faces intense competition and the need for continuous innovation. The company needs to carefully manage its expansion and adapt to evolving player trends and regulatory landscapes to maintain its market position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Playtika Holding Corp. Investor Relations
- Financial news outlets (e.g., Reuters, Bloomberg)
- Industry analysis reports
- Market research firms
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data accuracy and completeness are subject to the availability and reliability of public information. Market share data is an estimation based on industry reports and may vary. Users should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Playtika Holding Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-01-15 | Co-Founder, Chairperson of the Board of Directors & CEO Mr. Robert Antokol | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 3500 | Website https://www.playtika.com |
Full time employees 3500 | Website https://www.playtika.com | ||
Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. The company was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding UK II Limited.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.