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Upturn AI Summary - About
Playtika Holding Corp(PLTK)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PLTK
09/25/2026: PLTK (1-star) is currently NOT-A-BUY. Pass it for now.
Playtika Holding Corp is a prominent mobile gaming company recognized for its focus on social casino and casual games like Slotomania. Its business strength lies in a proprietary AI-powered platform that manages live operations and player monetization with high efficiency. The investment story centers on leveraging this infrastructure to stabilize legacy titles while exploring new casual genres. Key risks include heavy dependence on Apple and Google for distribution, intensifying market competition, and potential regulatory changes regarding monetization. The stock may suit value-oriented investors seeking reliable cash flows and dividends rather than those focused on high-growth speculation.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company has transitioned from a high-growth phase to a more mature, cash-generative profile. |
| Momentum investor | Weak fit | The stock has struggled to maintain sustained upward momentum in recent market cycles. |
| Value investor | Strong fit | The stock often trades at low valuation multiples relative to its free cash flow generation. |
| Dividend investor | Strong fit | The company provides a reliable dividend yield that appeals to income-focused investors. |
| Low-risk investor | Weak fit | High exposure to mobile gaming sector volatility and regulatory risks makes it unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to significant swings based on mobile gaming industry trends. |
| Valuation risk | Medium | While currently low, valuation is sensitive to changes in long-term growth expectations. |
| Competition risk (Gaming) | High | Constant pressure from well-capitalized gaming peers threatens market share. |
| Business quality | Medium / high | Strong margins and cash flow support the business quality, despite growth concerns. |
| Dividend income | Low | While stable, it is not a high-yield utility-like dividend play. |
| Execution risk | Medium | Successful integration of M&A and new game launches is vital for future health. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -41.24% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 827.68M USD | Price to earnings Ratio - | 1Y Target Price 4.78 |
Price to earnings Ratio - | 1Y Target Price 4.78 | ||
Volume (30-day avg) 1.4M shares | Beta 1 | 52 Weeks Range 2.09 - 4.36 | Updated Date 09/25/2026 |
52 Weeks Range 2.09 - 4.36 | Updated Date 09/25/2026 | ||
Dividends yield (FY) 9.09% | Basic EPS (TTM) -0.73 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| In-App Purchases (IAP) | Virtual currency and items within Slotomania and Bingo Blitz. | The company makes the vast majority of its money when players buy virtual goods inside their games. |
| Advertising | In-game advertisements shown to non-paying users. | A secondary stream of income generated by showing ads to players who choose not to make purchases. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 2.8 | Enterprise Value 2.92B | Price to Sales(TTM) 0.29 |
Enterprise Value 2.92B | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 1.03 | Enterprise Value to EBITDA 34.93 | Shares Outstanding 381.42M | Shares Floating 78.17M |
Shares Outstanding 381.42M | Shares Floating 78.17M | ||
Percent Insiders 85.55 | Percent Institutions 16.23 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Playtika Holding Corp
Exchange NASDAQ | Headquarters - | ||
IPO Launch date 2021-01-15 | Co-Founder, Chairperson, CEO & President Mr. Robert Antokol | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 3175 | Website https://www.playtika.com |
Full time employees 3175 | Website https://www.playtika.com | ||
Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. The company was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. operates as a subsidiary of Playtika Holding UK II Limited.
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