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Upturn AI Summary - About
Playtika Holding Corp(PLTK)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PLTK
10/23/2026: PLTK (1-star) is currently NOT-A-BUY. Pass it for now.
Playtika Holding Corp is a prominent mobile gaming company recognized for its data-driven approach to operating social casino and casual game titles. The company excels at monetizing established evergreen games, which provides consistent cash flow and supports its dividend program. Its primary growth strategy involves diversifying its portfolio through strategic acquisitions of casual gaming studios. However, Playtika faces risks related to market saturation, platform privacy changes, and heavy competition in the mobile space. It may be well-suited for value-oriented or income-focused investors who prioritize stable cash generation, though monitoring new game development and the regulatory environment is crucial for assessing its long-term potential.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth has moderated as the company's core titles reach maturity, requiring new hits to drive significant expansion. |
| Momentum investor | Weak fit | The stock has not consistently demonstrated strong upward momentum, often trading based on company-specific fundamentals rather than broader sector trends. |
| Value investor | Strong fit | The company trades at relatively low valuation multiples relative to its cash flow generation and dividend payout profile. |
| Dividend investor | Strong fit | Playtika's reliable cash flows support a stable and attractive dividend for income-focused investors. |
| Low-risk investor | Mixed fit | While cash flow is stable, the regulatory and platform-dependency risks inherent to the mobile gaming sector create moderate volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is subject to fluctuations based on quarterly game performance and broader gaming sector sentiment. |
| Valuation risk | Low | Current valuation levels appear grounded relative to the company's strong cash-generative capabilities. |
| Competition risk (Mobile gaming saturation) | High | Intense competition for user attention and rising ad costs make it difficult to scale new game titles effectively. |
| Business quality | Medium | While the core titles are highly profitable, the long-term sustainability depends on continuous live-ops innovation. |
| Dividend income | Low | The dividend is supported by consistent operating cash flows, reducing income risk for investors. |
| Execution risk | Medium | Successfully integrating acquisitions and launching new hits is critical to maintaining future growth. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Highly Choppy
The stock has experienced frequent, large price swings that make its near-term movement less predictable.
Analysis of Past Performance
Type Stock | Historic Profit -41.24% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 785.72M USD | Price to earnings Ratio - | 1Y Target Price 4.72 |
Price to earnings Ratio - | 1Y Target Price 4.72 | ||
Volume (30-day avg) 1.1M shares | Beta 1.07 | 52 Weeks Range 2.01 - 4.36 | Updated Date 10/23/2026 |
52 Weeks Range 2.01 - 4.36 | Updated Date 10/23/2026 | ||
Dividends yield (FY) 9.71% | Basic EPS (TTM) -0.75 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| In-App Purchases | Revenue from the sale of virtual currency and items within social casino and casual game titles. | Most of the company's money comes from players spending small amounts on virtual goods to enhance their gameplay experience. |
| Geography | Global distribution with significant revenue concentrations in North America and Europe. | Playtika generates the vast majority of its revenue from developed Western markets. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 2.8 | Enterprise Value 2.92B | Price to Sales(TTM) 0.28 |
Enterprise Value 2.92B | Price to Sales(TTM) 0.28 | ||
Enterprise Value to Revenue 1.03 | Enterprise Value to EBITDA 34.93 | Shares Outstanding 381.42M | Shares Floating 78.15M |
Shares Outstanding 381.42M | Shares Floating 78.15M | ||
Percent Insiders 85.55 | Percent Institutions 15.99 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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