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Upturn AI SWOT - About
PLTK 
Playtika Holding Corp (PLTK)
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Upturn Advisory Summary
06/27/2025: PLTK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $7.59
Year Target Price $7.59
| 5 | Strong Buy |
| 0 | Buy |
| 8 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.07% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.78B USD | Price to earnings Ratio 12.47 | 1Y Target Price 7.59 |
Price to earnings Ratio 12.47 | 1Y Target Price 7.59 | ||
Volume (30-day avg) - | Beta 0.86 | 52 Weeks Range 3.88 - 8.29 | Updated Date 06/29/2025 |
52 Weeks Range 3.88 - 8.29 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 8.44% | Basic EPS (TTM) 0.38 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.37% | Operating Margin (TTM) 10.58% |
Management Effectiveness
Return on Assets (TTM) 8.4% | Return on Equity (TTM) - |
Valuation
Trailing PE 12.47 | Forward PE 8.7 | Enterprise Value 3785327039 | Price to Sales(TTM) 0.68 |
Enterprise Value 3785327039 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 1.45 | Enterprise Value to EBITDA 6.47 | Shares Outstanding 375216992 | Shares Floating 55205629 |
Shares Outstanding 375216992 | Shares Floating 55205629 | ||
Percent Insiders 84.86 | Percent Institutions 16.64 |
Analyst Ratings
Rating 3.77 | Target Price 7.59 | Buy - | Strong Buy 5 |
Buy - | Strong Buy 5 | ||
Hold 8 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Playtika Holding Corp
Company Overview
History and Background
Playtika Holding Corp. was founded in 2010 in Israel. It was acquired by a Chinese consortium in 2016. Playtika is known for acquiring and optimizing existing online and mobile games, often focusing on social casino and casual game genres.
Core Business Areas
- Social Casino Games: Playtika's largest segment, featuring games like Slotomania, Caesars Slots, and Bingo Blitz. These games offer virtual versions of casino games with a social element.
- Casual Games: Includes games like Solitaire Grand Harvest, June's Journey, and Redecor. These games focus on providing accessible and engaging gameplay experiences.
Leadership and Structure
Robert Antokol is the CEO. The company has a hierarchical structure with various departments responsible for game development, marketing, and operations.
Top Products and Market Share
Key Offerings
- Slotomania: A leading social slot game with a large user base. Competitors include Huuuge Casino and DoubleDown Casino. Slotomania generates significant revenue for Playtika. While exact market share is difficult to ascertain, it is a leader in the social casino segment.
- Caesars Slots: Another popular social slot game licensed from Caesars Entertainment. Competitors include House of Fun and Cashman Casino. Caesars Slots contributes significantly to Playtika's revenue in the Social Casino category.
- Bingo Blitz: A social bingo game. Competitors include Bingo Bash and Bingo Story. While exact market share is difficult to ascertain, it is a popular Bingo game.
- Solitaire Grand Harvest: A solitaire game. Competitors include Solitaire Cruise and Solitaire Clash. While exact market share is difficult to ascertain, it is a popular solitaire game.
- June's Journey: A hidden object game. Competitors include Hidden City and Pearl's Peril. While exact market share is difficult to ascertain, it is a popular hidden object game.
- Redecor: A home design game. Competitors include Design Home and Project Makeover. While exact market share is difficult to ascertain, it is a popular home design game.
Market Dynamics
Industry Overview
The mobile gaming industry is highly competitive and rapidly evolving, with a focus on free-to-play games and in-app purchases. The market is characterized by constant innovation and changing player preferences.
Positioning
Playtika positions itself as a leader in the social casino and casual games market, focusing on acquiring and optimizing games to maximize their profitability. The company's competitive advantage lies in its data-driven approach to game development and marketing.
Total Addressable Market (TAM)
The global gaming market is estimated to be hundreds of billions of dollars. Playtika is positioned to capture a portion of this market through its existing portfolio and future acquisitions.
Upturn SWOT Analysis
Strengths
- Strong portfolio of popular games
- Data-driven approach to game development and marketing
- Proven track record of acquiring and optimizing games
- Significant user base
- Brand Recognition
Weaknesses
- Reliance on in-app purchases can be controversial
- Competition from other game developers
- Dependence on Facebook and other social platforms
- Marketing Costs
- User Acquisition Costs
Opportunities
- Expansion into new game genres
- Acquisition of additional game studios
- Growth in emerging markets
- Leveraging new technologies (e.g., blockchain)
- Explore New platforms such as VR/AR
Threats
- Changes in platform policies (e.g., Facebook, Apple)
- Increased competition
- Economic downturn
- Changes in player preferences
- Increased regulation of in-app purchases
Competitors and Market Share
Key Competitors
- EA
- ATVI
- TTWO
- ZNGA
- GLUU
Competitive Landscape
Playtika competes with other major game developers and publishers in the mobile gaming market. The company's competitive advantage lies in its data-driven approach and focus on social casino and casual games.
Major Acquisitions
Innplay Labs
- Year: 2021
- Acquisition Price (USD millions): 80
- Strategic Rationale: To expand Playtika's game portfolio and access new development talent.
Growth Trajectory and Initiatives
Historical Growth: Playtika has grown through acquisitions and optimization of existing games.
Future Projections: Future growth is projected to come from new game development, acquisitions, and expansion into new markets.
Recent Initiatives: Recent initiatives may include new game launches, acquisitions, and marketing campaigns.
Summary
Playtika is a major player in the social casino and casual gaming market, known for acquiring and optimizing games. Its data-driven approach provides a competitive edge. The company faces risks from competition and changes in platform policies, but opportunities exist through expansion and new technologies. While strong in its niches, financial success hinges on adaptability to market shifts.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
- Market Research
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Playtika Holding Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-01-15 | Co-Founder, Chairperson of the Board of Directors & CEO Mr. Robert Antokol | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 3500 | Website https://www.playtika.com |
Full time employees 3500 | Website https://www.playtika.com | ||
Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. The company was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding UK II Limited.
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