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PLTK 
Playtika Holding Corp (PLTK)
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Upturn Advisory Summary
01/09/2026: PLTK (1-star) is a SELL. SELL since 2 days. Simulated Profits (-8.33%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $5.92
1 Year Target Price $5.92
| 5 | Strong Buy |
| 0 | Buy |
| 8 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.45% | Avg. Invested days 40 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.41B USD | Price to earnings Ratio 15.58 | 1Y Target Price 5.92 |
Price to earnings Ratio 15.58 | 1Y Target Price 5.92 | ||
Volume (30-day avg) 13 | Beta 0.84 | 52 Weeks Range 3.23 - 6.87 | Updated Date 01/9/2026 |
52 Weeks Range 3.23 - 6.87 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 10.81% | Basic EPS (TTM) 0.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.16% | Operating Margin (TTM) 19.37% |
Management Effectiveness
Return on Assets (TTM) 7.38% | Return on Equity (TTM) - |
Valuation
Trailing PE 15.58 | Forward PE 7.43 | Enterprise Value 3305048792 | Price to Sales(TTM) 0.52 |
Enterprise Value 3305048792 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 1.21 | Enterprise Value to EBITDA 6.1 | Shares Outstanding 376055827 | Shares Floating 56039839 |
Shares Outstanding 376055827 | Shares Floating 56039839 | ||
Percent Insiders 84.72 | Percent Institutions 16.87 |
Upturn AI SWOT
Playtika Holding Corp
Company Overview
History and Background
Playtika Holding Corp. was founded in 2010 in Herzliya, Israel. It quickly became a pioneer in the social casino games market. Key milestones include its acquisition by Caesars Interactive Entertainment in 2011, followed by its subsequent acquisition by a consortium of Chinese investors led by Giant Network Group in 2016. Playtika went public on the NASDAQ under the ticker PLTK in January 2021. The company has a history of strategic acquisitions to expand its game portfolio and market reach.
Core Business Areas
- Casual Games: This segment includes a variety of casual games, primarily focusing on puzzle and match-3 mechanics. These games often have broad appeal and are designed for long-term engagement and monetization through in-app purchases and advertising.
- Casino Games: This is Playtika's foundational and most significant segment. It comprises a portfolio of social casino games, including slots, poker, and other casino-style entertainment, designed for entertainment rather than real-money gambling.
- Live Ops and Monetization: While not a separate segment in terms of game genres, Playtika's expertise in 'Live Operations' is a core business area. This involves continuous updating of games with new content, events, and features, coupled with sophisticated data-driven monetization strategies.
Leadership and Structure
Playtika Holding Corp. is led by a management team with extensive experience in the gaming and technology sectors. Robert Antokol serves as the CEO. The company operates with a decentralized structure, allowing its individual game studios to maintain creative autonomy while leveraging Playtika's central expertise in technology, data science, and marketing. Its headquarters are in Herzliya, Israel, with numerous studios and offices globally.
Top Products and Market Share
Key Offerings
- Slotomania: Playtika's flagship social casino slot game. It is one of the most popular and highest-grossing mobile slot games globally, known for its regular content updates and live events. Competitors include Zynga Poker, Slotomania (owned by Playtika), Huuuge Games, and other social casino platforms. Market share data for individual games is proprietary, but Slotomania consistently ranks among the top-grossing social casino apps.
- Bingo Blitz: A popular social bingo game that combines traditional bingo with power-ups and social features. It competes with other bingo apps like Bingo Pop and Bingo Frenzy. Playtika's strong player base and Live Ops capabilities contribute to its success.
- Solitaire Clash: A modern take on the classic solitaire card game, incorporating competitive elements and tournaments. It competes with other solitaire games and casual card game apps.
- Gardenscapes/Homescapes (through Playrix acquisition): While Playtika acquired a significant stake in Playrix Holding, it's important to note that these games are operated by Playrix. They are highly successful match-3 puzzle games with strong narrative and decoration elements, competing with games like Candy Crush Saga (King/Activision Blizzard) and Toon Blast (Peak Games).
Market Dynamics
Industry Overview
The mobile gaming industry, particularly the casual and social casino segments, is characterized by intense competition, rapid innovation, and significant user acquisition costs. Growth is driven by increasing smartphone penetration, the proliferation of affordable mobile devices, and the demand for accessible entertainment. The market is also influenced by evolving monetization strategies, the rise of hypercasual games, and increasing regulatory scrutiny in some regions.
Positioning
Playtika is a leading player in the social casino and casual gaming markets, leveraging its strong portfolio of established titles and its expertise in live operations and data-driven player engagement. Its competitive advantages lie in its robust monetization engine, its ability to acquire and integrate successful studios, and its deep understanding of player psychology and long-term retention.
Total Addressable Market (TAM)
The global mobile gaming market is valued in the hundreds of billions of dollars and is projected to continue growing. Playtika's TAM is primarily within the social casino and casual/puzzle game segments of this market. The company is well-positioned to capture a significant share due to its established brands, global reach, and continuous investment in new content and technologies.
Upturn SWOT Analysis
Strengths
- Strong portfolio of established and popular game titles.
- Proven expertise in live operations and data-driven monetization.
- Successful track record of acquiring and integrating gaming studios.
- Large and engaged global player base.
- Significant financial resources for further investment and acquisitions.
Weaknesses
- High reliance on a few core franchises, particularly social casino.
- Intense competition in the mobile gaming market.
- Dependence on platform providers (e.g., Apple, Google) for distribution and monetization.
- Potential for player fatigue with established game mechanics.
Opportunities
- Expansion into new game genres and emerging markets.
- Leveraging AI and machine learning for enhanced player experience and personalization.
- Further integration of acquired studios' IP and talent.
- Growth in emerging monetization models (e.g., subscriptions, NFTs, though with caution).
- Continued development of cross-platform gaming experiences.
Threats
- Increasing user acquisition costs and competition for player attention.
- Changes in platform policies and app store algorithms.
- Regulatory changes impacting in-app purchases or advertising.
- Economic downturns affecting consumer discretionary spending.
- Emergence of disruptive new gaming technologies or business models.
Competitors and Market Share
Key Competitors
- Zynga Inc. (ZNGA - acquired by Take-Two Interactive)
- King Digital Entertainment (KING - part of Activision Blizzard)
- Aristocrat Leisure Limited (ALL.AX - operates social gaming platforms)
- Huuuge Games (HUG.L)
Competitive Landscape
Playtika's main advantage lies in its specialized expertise in 'Live Ops' and data-driven monetization, which allows it to extract more value from its player base compared to some competitors. However, it faces intense competition from established giants like King and Zynga (now part of Take-Two), who also possess strong IP and large player bases. Its ability to consistently deliver new content and engage players is crucial for maintaining its competitive edge.
Major Acquisitions
Outfit7
- Year: 2017
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Acquisition of the popular 'Talking Tom and Friends' franchise aimed at diversifying Playtika's portfolio beyond social casino and expanding into the children's and casual entertainment space, tapping into a younger demographic and a different monetization model.
Playrix Holding
- Year: 2017
- Acquisition Price (USD millions): 400
- Strategic Rationale: Acquisition of a significant minority stake (later increased) in the developer of highly successful casual puzzle games like Gardenscapes and Homescapes, allowing Playtika to enter and benefit from the booming casual puzzle game market with a proven leader.
Jelly Button Games
- Year: 2019
- Acquisition Price (USD millions): 70
- Strategic Rationale: Acquisition of an Israeli casual game developer to enhance Playtika's portfolio in the casual genre, particularly games with strong user-generated content and community features.
Aptjet
- Year: 2019
- Acquisition Price (USD millions): 60
- Strategic Rationale: Acquisition of a mobile game studio known for its casual titles, further diversifying Playtika's casual game offerings.
Young Ten
- Year: 2020
- Acquisition Price (USD millions): 100
- Strategic Rationale: Acquisition of a Chinese mobile game developer to strengthen Playtika's presence in the Chinese market and expand its casual game portfolio.
Growth Trajectory and Initiatives
Historical Growth: Playtika has demonstrated consistent revenue growth over the past decade, driven by both organic expansion of its existing titles and strategic acquisitions. The company has successfully transitioned from a social casino focus to a broader casual gaming powerhouse.
Future Projections: Analyst projections for Playtika's future growth are generally positive, anticipating continued revenue increases driven by new game launches, expansion of its existing portfolio, and successful integration of acquired businesses. Growth is expected to be in the mid-to-high single digits annually, with potential upside from successful new genre entries.
Recent Initiatives: Recent initiatives include continued investment in R&D, focusing on AI and new game mechanics, and strategic acquisitions to diversify its portfolio and enter new markets. The company has also emphasized enhancing its live operations capabilities to drive player engagement and monetization across its game ecosystem.
Summary
Playtika Holding Corp. is a dominant force in the social casino and casual mobile gaming markets, built on a foundation of highly successful, long-standing game titles and a sophisticated approach to player engagement and monetization. Its strengths lie in its robust live operations, strategic acquisition capabilities, and substantial player base. However, the company faces intense competition and the ever-evolving dynamics of the mobile gaming industry. Continued innovation, diversification beyond its core genres, and skillful navigation of user acquisition costs will be critical for its sustained success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Playtika Holding Corp. Investor Relations Filings (SEC)
- Company Press Releases
- Industry Analysis Reports (e.g., Newzoo, Sensor Tower)
- Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data and market share estimates are subject to change and may vary depending on the source and reporting period. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Playtika Holding Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-01-15 | Co-Founder, Chairperson of the Board of Directors & CEO Mr. Robert Antokol | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 3500 | Website https://www.playtika.com |
Full time employees 3500 | Website https://www.playtika.com | ||
Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. The company was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding UK II Limited.
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