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Upturn AI SWOT - About
PLTK 
Playtika Holding Corp (PLTK)
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Upturn Advisory Summary
08/14/2025: PLTK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $6.4
1 Year Target Price $6.4
| 5 | Strong Buy |
| 0 | Buy |
| 8 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.07% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.35B USD | Price to earnings Ratio 15.61 | 1Y Target Price 6.4 |
Price to earnings Ratio 15.61 | 1Y Target Price 6.4 | ||
Volume (30-day avg) 13 | Beta 0.85 | 52 Weeks Range 3.52 - 8.29 | Updated Date 08/15/2025 |
52 Weeks Range 3.52 - 8.29 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 10.58% | Basic EPS (TTM) 0.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.19 | Actual 0.09 |
Profitability
Profit Margin 3.23% | Operating Margin (TTM) 11.08% |
Management Effectiveness
Return on Assets (TTM) 7.42% | Return on Equity (TTM) - |
Valuation
Trailing PE 15.61 | Forward PE 6.59 | Enterprise Value 3282311136 | Price to Sales(TTM) 0.5 |
Enterprise Value 3282311136 | Price to Sales(TTM) 0.5 | ||
Enterprise Value to Revenue 1.23 | Enterprise Value to EBITDA 6.2 | Shares Outstanding 375796992 | Shares Floating 55787061 |
Shares Outstanding 375796992 | Shares Floating 55787061 | ||
Percent Insiders 84.73 | Percent Institutions 16.9 |
Upturn AI SWOT
Playtika Holding Corp
Company Overview
History and Background
Playtika Holding Corp. was founded in 2010 in Israel. It gained prominence by acquiring and transforming social casino games. Initially focused on Facebook, it expanded to mobile platforms. Caesars Interactive Entertainment acquired Playtika in 2011 and was later sold to a Chinese consortium in 2016. Playtika went public in January 2021.
Core Business Areas
- Social Casino Games: Playtika's largest segment, offering free-to-play casino-style games on mobile and web platforms. This includes slots, poker, and bingo.
- Casual Games: Playtika also develops and publishes casual games, focusing on puzzle, simulation, and adventure genres. These games attract a broader audience.
Leadership and Structure
Robert Antokol is the CEO of Playtika. The organizational structure is typical of a publicly traded company, with a board of directors overseeing management.
Top Products and Market Share
Key Offerings
- Slotomania: Slotomania is one of Playtika's flagship social casino games. Estimated to generate significant revenue, it holds a large share in the social slots market. Competitors include SciPlay (SCPL) and Huuuge (HUUGE).
- Bingo Blitz: Bingo Blitz is another major title, dominating the social bingo segment. It boasts a large user base and substantial revenue. Competitors include DoubleDown Interactive (DDI).
- House of Fun: House of Fun is a social casino game similar to Slotomania. Competitors include SciPlay (SCPL) and Huuuge (HUUGE).
Market Dynamics
Industry Overview
The social casino and casual gaming industry is competitive and growing, driven by increasing smartphone penetration and internet access. The industry is characterized by freemium business models and a focus on user acquisition and retention.
Positioning
Playtika is a leading player in the social casino market, with a strong portfolio of established games and a sophisticated marketing strategy. Its competitive advantages include its data-driven approach and its ability to acquire and improve existing games.
Total Addressable Market (TAM)
The global social casino market is estimated to be around $7 billion. With its established brands and strong presence, Playtika is positioned to capture a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Strong portfolio of established games
- Data-driven marketing approach
- Experience in acquiring and improving existing games
- Large and engaged user base
- Strong brand recognition
Weaknesses
- Reliance on a few key titles
- High marketing expenses
- Exposure to regulatory risks
- Dependence on third-party platforms (Facebook, app stores)
- Intense competition
Opportunities
- Expansion into new game genres
- Geographic expansion
- Acquisition of complementary businesses
- Development of new technologies
- Leveraging data to improve monetization
Threats
- Increased competition
- Changes in platform policies
- Regulatory changes
- Economic downturn
- Shifting consumer preferences
Competitors and Market Share
Key Competitors
- SCPL
- DDI
- HUUGE
Competitive Landscape
Playtika faces competition from other social casino and casual game developers. It competes on factors such as game quality, user experience, and marketing effectiveness. Playtika's strengths include its data-driven approach and its portfolio of established games. Weaknesses may include dependence on a few key titles.
Major Acquisitions
Innplay Labs
- Year: 2023
- Acquisition Price (USD millions): 80
- Strategic Rationale: The acquisition expanded Playtika's presence in the growing field of mobile card games.
Growth Trajectory and Initiatives
Historical Growth: Playtika's historical growth has been driven by the success of its social casino games and strategic acquisitions.
Future Projections: Future growth projections depend on factors such as user acquisition, monetization, and expansion into new markets. Analyst estimates should be consulted for specific projections.
Recent Initiatives: Recent initiatives may include new game launches, platform partnerships, and marketing campaigns.
Summary
Playtika is a leading social casino and casual game developer with a strong portfolio of established titles and a data-driven approach. It benefits from a large user base and significant revenues. However, the company faces intense competition and regulatory risks, requiring continued focus on user acquisition, innovation, and expansion into new markets to sustain growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Investor Relations
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Playtika Holding Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-01-15 | Co-Founder, Chairperson of the Board of Directors & CEO Mr. Robert Antokol | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 3500 | Website https://www.playtika.com |
Full time employees 3500 | Website https://www.playtika.com | ||
Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. The company was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding UK II Limited.
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