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EA 
Electronic Arts Inc (EA)
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Upturn Advisory Summary
10/31/2025: EA (4-star) is a REGULAR-BUY. BUY since 161 days. Simulated Profits (44.57%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
28 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $202.36
1 Year Target Price $202.36
| 10 | Strong Buy |
| 0 | Buy |
| 18 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 63.55% | Avg. Invested days 92 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 49.88B USD | Price to earnings Ratio 58.16 | 1Y Target Price 202.36 |
Price to earnings Ratio 58.16 | 1Y Target Price 202.36 | ||
Volume (30-day avg) 28 | Beta 0.77 | 52 Weeks Range 114.77 - 203.75 | Updated Date 11/2/2025 |
52 Weeks Range 114.77 - 203.75 | Updated Date 11/2/2025 | ||
Dividends yield (FY) 0.38% | Basic EPS (TTM) 3.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-28 | When After Market | Estimate 0.35 | Actual 0.54 |
Profitability
Profit Margin 12.14% | Operating Margin (TTM) 11.36% |
Management Effectiveness
Return on Assets (TTM) 6.37% | Return on Equity (TTM) 13.2% |
Valuation
Trailing PE 58.16 | Forward PE 24.27 | Enterprise Value 50441120282 | Price to Sales(TTM) 6.84 |
Enterprise Value 50441120282 | Price to Sales(TTM) 6.84 | ||
Enterprise Value to Revenue 6.75 | Enterprise Value to EBITDA 26.23 | Shares Outstanding 249343882 | Shares Floating 224387500 |
Shares Outstanding 249343882 | Shares Floating 224387500 | ||
Percent Insiders 0.21 | Percent Institutions 102.33 |
Upturn AI SWOT
Electronic Arts Inc
Company Overview
History and Background
Electronic Arts Inc. (EA) was founded in 1982 by Trip Hawkins. Initially focused on home computer games, EA evolved into a leading publisher of console and PC games, and now mobile games and services. Significant milestones include the success of the Madden NFL franchise, the acquisition of numerous studios, and the expansion into online gaming and esports.
Core Business Areas
- EA Sports: Publishes sports-related games like FIFA, Madden NFL, NHL, and UFC.
- Entertainment Games: Develops and publishes action, adventure, and simulation games like Battlefield, Apex Legends, The Sims, Need for Speed, and Star Wars titles.
- Mobile Games: Develops and publishes mobile games like FIFA Mobile and Star Wars: Galaxy of Heroes.
- Services: Offers subscription services such as EA Play, allowing access to a library of games.
Leadership and Structure
Andrew Wilson is the CEO of Electronic Arts. The company operates with a decentralized structure, with various studios and teams responsible for specific game franchises and business areas. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- FIFA (EA SPORTS FC): A highly popular football/soccer video game franchise. EA Sports FC 24 had over 11.3 million players within its first week. Competitors include Konami (eFootball).
- Madden NFL: The leading American football video game franchise. Competitors include other football games. The Madden NFL 23 edition recorded more than 7 million players.
- Apex Legends: A free-to-play battle royale game. As of 2021, it had approximately 100 million players. Competitors include Fortnite (Epic Games) and Call of Duty: Warzone (Activision Blizzard).
- The Sims: A life simulation game franchise. One of the best-selling video game franchises of all time. Competitors include Second Life.
Market Dynamics
Industry Overview
The video game industry is a large and growing market, driven by increasing internet access, mobile gaming, and esports. Trends include cloud gaming, subscription services, and the integration of social features.
Positioning
EA is a leading publisher in the video game industry, with a strong portfolio of popular franchises and a global presence. Its competitive advantages include its established brands, development expertise, and marketing capabilities.
Total Addressable Market (TAM)
The global video game market is expected to reach hundreds of billions of dollars. EA is well-positioned to capture a significant portion of this TAM through its diverse portfolio and strategic initiatives.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diverse portfolio of popular franchises
- Established development expertise
- Large player base
- Successful transition to digital distribution
Weaknesses
- Reliance on a few key franchises
- Negative perception regarding monetization practices (e.g., loot boxes)
- Quality control issues with some releases
- Dependence on external IP (e.g. Star Wars)
Opportunities
- Growth in mobile gaming
- Expansion into esports
- Development of new game franchises
- Leveraging cloud gaming technology
- Partnerships with streaming platforms
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Regulatory scrutiny regarding monetization practices
- Data security breaches
Competitors and Market Share
Key Competitors
- ATVI
- TTWO
- NTDOY
Competitive Landscape
EA faces intense competition from other major publishers, including Activision Blizzard (ATVI) and Take-Two Interactive (TTWO). EA's advantages include its established brands and development expertise, while its disadvantages include its reliance on a few key franchises.
Major Acquisitions
Codemasters
- Year: 2021
- Acquisition Price (USD millions): 1200
- Strategic Rationale: Acquired for its expertise in racing games, adding popular franchises like Formula One to EA's portfolio.
Growth Trajectory and Initiatives
Historical Growth: EA has experienced strong growth over the past decade, driven by digital sales and the success of its key franchises.
Future Projections: Analysts project continued growth for EA, driven by mobile gaming, live services, and the development of new franchises. Expected to benefit from new technology innovations such as virtual reality.
Recent Initiatives: Recent initiatives include the acquisition of new studios, the development of new mobile games, and the expansion of its esports presence.
Summary
Electronic Arts demonstrates overall strength, with substantial revenues driven by successful franchises and digital sales. Strategic acquisitions have contributed to market position. However, reliance on key franchises, occasional quality control issues, and competition in a rapidly evolving industry are potential concerns. Future growth relies on successful new game development and effective navigation of changing consumer tastes.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC filings
- Analyst reports
- Industry news articles
- Company Investor Relations
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data is subject to change and accuracy cannot be guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Electronic Arts Inc
Exchange NASDAQ | Headquaters Redwood City, CA, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Mr. Andrew Wilson | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 14500 | Website https://www.ea.com |
Full time employees 14500 | Website https://www.ea.com | ||
Electronic Arts Inc. develops, markets, publishes, and delivers games, content, and services for game consoles, PCs, and mobile phones worldwide. It develops and publishes games and services across various genres, such as sports, racing, first-person shooter, action, role-playing, and simulation; and live services offerings, including extra content and subscription offerings through its global football and American football franchises, such as EA SPORTS College Football and EA SPORTS Madden NFL, as well as based on its IP comprising The Sims, Apex Legends, and Battlefield. The company markets and sells its games and services through digital distribution and retail channels; and directly to mass market retailers, specialty stores, and distribution arrangements. Electronic Arts Inc. was incorporated in 1982 and is headquartered in Redwood City, California.
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