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Upturn AI SWOT - About
EA 
Electronic Arts Inc (EA)
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Upturn Advisory Summary
08/14/2025: EA (3-star) is a STRONG-BUY. BUY since 106 days. Profits (29.22%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
28 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $172.3
1 Year Target Price $172.3
| 10 | Strong Buy |
| 0 | Buy |
| 18 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 46.18% | Avg. Invested days 81 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 44.79B USD | Price to earnings Ratio 44.86 | 1Y Target Price 172.3 |
Price to earnings Ratio 44.86 | 1Y Target Price 172.3 | ||
Volume (30-day avg) 28 | Beta 0.72 | 52 Weeks Range 114.89 - 180.90 | Updated Date 08/15/2025 |
52 Weeks Range 114.89 - 180.90 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 0.43% | Basic EPS (TTM) 3.99 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-28 | When Before Market | Estimate 0.1203 | Actual 0.79 |
Profitability
Profit Margin 13.94% | Operating Margin (TTM) 16.22% |
Management Effectiveness
Return on Assets (TTM) 7.63% | Return on Equity (TTM) 15.46% |
Valuation
Trailing PE 44.86 | Forward PE 21.55 | Enterprise Value 44959982855 | Price to Sales(TTM) 5.99 |
Enterprise Value 44959982855 | Price to Sales(TTM) 5.99 | ||
Enterprise Value to Revenue 6.02 | Enterprise Value to EBITDA 23.38 | Shares Outstanding 250207008 | Shares Floating 224643623 |
Shares Outstanding 250207008 | Shares Floating 224643623 | ||
Percent Insiders 0.21 | Percent Institutions 102.7 |
Upturn AI SWOT
Electronic Arts Inc
Company Overview
History and Background
Electronic Arts Inc. (EA) was founded in 1982 by Trip Hawkins. It initially focused on developing games for home computers and later expanded to consoles. Significant milestones include the release of the Madden NFL franchise and acquisitions of studios like Westwood and DICE. EA has evolved from a publisher to a developer and distributor of interactive entertainment.
Core Business Areas
- EA Sports: Develops and publishes sports games such as FIFA, Madden NFL, and NHL.
- EA Entertainment: Focuses on action, adventure, RPG, and simulation games such as Battlefield, Apex Legends, and The Sims.
- EA Studios: Encompasses various game development studios that create content across different genres.
- EA Mobile: Develops and publishes games for mobile platforms.
Leadership and Structure
Andrew Wilson serves as the CEO. The company is structured into studios and business units focused on specific game genres or platforms. EA also has a board of directors overseeing strategic decisions.
Top Products and Market Share
Key Offerings
- EA Sports FC (formerly FIFA): A popular football simulation game with a significant market share in the sports gaming genre. FIFA Ultimate Team generates substantial revenue. Competitors include Konami's eFootball (formerly PES).
- Madden NFL: An American football simulation game, highly successful in the North American market. Competitors include other sports game franchises but faces limited competition within its specific sport genre.
- Apex Legends: A free-to-play battle royale game that competes with Fortnite (Epic Games) and Call of Duty: Warzone (Activision Blizzard). Generates revenue through in-game purchases.
- The Sims: Life simulation game that has been a staple of gaming. Competitors include Second Life.
Market Dynamics
Industry Overview
The video game industry is experiencing growth driven by digital distribution, esports, and mobile gaming. There's an increasing shift towards subscription services and live service games.
Positioning
EA is a major player in the video game industry with a strong portfolio of sports and entertainment titles. Competitive advantages include established franchises and significant marketing resources.
Total Addressable Market (TAM)
The global video game market is projected to reach hundreds of billions of dollars. EA is positioned to capture a significant share of this TAM with its diverse portfolio of games and strong brand recognition.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Diverse Game Portfolio
- Established Franchises
- Significant Financial Resources
- Extensive Marketing Capabilities
Weaknesses
- Controversies Related to Microtransactions
- Dependence on Established Franchises
- Mixed Critical Reception for Some Titles
- High Development Costs
Opportunities
- Expansion into Emerging Markets
- Growth of Esports
- Development of New IP
- Integration of Cloud Gaming Technologies
- Partnerships with Streaming Platforms
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturn
- Increased Regulation
- Technological Disruptions
Competitors and Market Share
Key Competitors
- ATVI
- TTWO
- UBI.PA
- NTDOY
Competitive Landscape
EA has strong market share in sports games, but faces intense competition in other genres. Its advantages include established franchises and marketing resources. Disadvantages include controversies and dependency on large existing franchises.
Major Acquisitions
Codemasters
- Year: 2021
- Acquisition Price (USD millions): 1200
- Strategic Rationale: To expand into racing games and broaden EA's portfolio.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by successful game launches, digital sales, and the acquisition of new studios.
Future Projections: Future growth is projected to be driven by continued digital sales, new game releases, and expansion into emerging markets. Analyst estimates vary, and can be found on major financial sites.
Recent Initiatives: Recent initiatives include investments in new studios, expansion into mobile gaming, and the development of new IP.
Summary
Electronic Arts is a major player in the gaming industry with strong brands and a large user base. The company benefits from a diverse portfolio and a growing digital business. It needs to manage the controversies around microtransactions and dependence on established franchises. The company should capitalize on new technologies and expand into emerging markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- EA's Investor Relations
- Industry Reports
- Financial News Outlets
- Statista
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data and analysis are subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Electronic Arts Inc
Exchange NASDAQ | Headquaters Redwood City, CA, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Mr. Andrew Wilson | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 14500 | Website https://www.ea.com |
Full time employees 14500 | Website https://www.ea.com | ||
Electronic Arts Inc. develops, markets, publishes, and delivers games, content, and services for game consoles, PCs, and mobile phones worldwide. It develops and publishes games and services across various genres, such as sports, racing, first-person shooter, action, role-playing, and simulation; and live services offerings, including extra content and subscription offerings through its global football and American football franchises, such as EA SPORTS College Football and EA SPORTS Madden NFL, as well as based on its IP comprising The Sims, Apex Legends, and Battlefield. The company markets and sells its games and services through digital distribution and retail channels; and directly to mass market retailers, specialty stores, and distribution arrangements. Electronic Arts Inc. was incorporated in 1982 and is headquartered in Redwood City, California.
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