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Upturn AI SWOT - About
EA 
Electronic Arts Inc (EA)
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Upturn Advisory Summary
06/20/2025: EA (3-star) is a STRONG-BUY. BUY since 68 days. Profits (8.68%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
28 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $166.8
Year Target Price $166.8
| 10 | Strong Buy |
| 0 | Buy |
| 18 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 22.95% | Avg. Invested days 73 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 06/20/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 39.64B USD | Price to earnings Ratio 37.2 | 1Y Target Price 167.2 |
Price to earnings Ratio 37.2 | 1Y Target Price 167.2 | ||
Volume (30-day avg) - | Beta 0.71 | 52 Weeks Range 114.89 - 167.85 | Updated Date 06/30/2025 |
52 Weeks Range 114.89 - 167.85 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 0.48% | Basic EPS (TTM) 4.24 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 15.02% | Operating Margin (TTM) 21.06% |
Management Effectiveness
Return on Assets (TTM) 7.68% | Return on Equity (TTM) 16.13% |
Valuation
Trailing PE 37.2 | Forward PE 19.27 | Enterprise Value 39338625404 | Price to Sales(TTM) 5.31 |
Enterprise Value 39338625404 | Price to Sales(TTM) 5.31 | ||
Enterprise Value to Revenue 5.27 | Enterprise Value to EBITDA 19.48 | Shares Outstanding 251272000 | Shares Floating 225258057 |
Shares Outstanding 251272000 | Shares Floating 225258057 | ||
Percent Insiders 0.21 | Percent Institutions 102.34 |
Analyst Ratings
Rating 3.71 | Target Price 166.8 | Buy - | Strong Buy 10 |
Buy - | Strong Buy 10 | ||
Hold 18 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Electronic Arts Inc
Company Overview
History and Background
Electronic Arts Inc. (EA) was founded in 1982 by Trip Hawkins. It has grown from a home computer game company to a global leader in interactive entertainment, known for developing and publishing popular video game franchises.
Core Business Areas
- EA SPORTS: Develops and publishes sports video games, including FIFA, Madden NFL, and NHL.
- Interactive Entertainment: Focuses on developing and publishing action, adventure, and role-playing games like Apex Legends, Battlefield, The Sims, and Star Wars games.
- Mobile Games: Develops and publishes mobile games based on popular franchises and original IPs, such as The Sims FreePlay and FIFA Mobile.
Leadership and Structure
Andrew Wilson serves as the CEO of Electronic Arts. The company operates with a matrix structure, where different teams and studios report to central departments.
Top Products and Market Share
Key Offerings
- EA SPORTS FIFA (now EA SPORTS FC): A leading football/soccer video game franchise. Competitors include eFootball (Konami). Revenue figures are unavailable, but it's a major revenue driver for EA. FIFA has a high market share in the sports game category, especially in Europe and Latin America.
- Madden NFL: A leading American football video game franchise. Competitors include Maximum Football. Madden NFL also brings in substantial revenue for EA. Madden has a high market share in the sports game category, especially in US.
- Apex Legends: A free-to-play battle royale game. Competitors include Fortnite (Epic Games) and Call of Duty: Warzone (Activision Blizzard). Apex has grown rapidly since launch, with hundreds of millions of players.
- The Sims: A life simulation video game. Competitors include Second Life and Paralives (in development). The Sims has a large and dedicated fan base.
Market Dynamics
Industry Overview
The video game industry is a large and rapidly growing market, driven by technological advancements, increasing internet accessibility, and the popularity of esports and streaming. The industry is shifting towards digital distribution and subscription models.
Positioning
Electronic Arts is a major player in the video game industry, known for its strong brands, high-quality games, and marketing prowess. The company competes effectively with rivals through innovation and content development.
Total Addressable Market (TAM)
The global video game market is estimated to reach several hundred billion dollars in the coming years. EA is well-positioned to capture a significant portion of this market through its diverse portfolio of games and strategic initiatives.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diverse portfolio of games
- Extensive marketing and distribution network
- Experience in digital distribution
- Successful esports programs
Weaknesses
- Dependence on a few key franchises
- Negative publicity surrounding microtransactions
- Development delays and project cancellations
- High development costs
- Occasional controversy over licensing agreements
Opportunities
- Expansion into new gaming platforms and technologies
- Growth in esports and streaming
- Acquisition of smaller game studios
- Development of new intellectual properties
- Expansion into emerging markets
Threats
- Increased competition from other game developers
- Changing consumer preferences
- Economic downturns
- Piracy and intellectual property theft
- Regulatory scrutiny of loot boxes and other monetization practices
Competitors and Market Share
Key Competitors
- ATVI
- TTWO
- UBI.PA
Competitive Landscape
EA's advantages include its established franchises and marketing capabilities. Disadvantages include development costs and potential controversy related to monetization strategies.
Major Acquisitions
Codemasters
- Year: 2021
- Acquisition Price (USD millions): 1200
- Strategic Rationale: To expand EA's racing game portfolio and expertise.
Growth Trajectory and Initiatives
Historical Growth: EA's growth has been driven by its ability to develop and publish popular games, acquire successful studios, and adapt to changing market conditions.
Future Projections: Analyst estimates suggest continued growth for EA, driven by digital sales, live services, and the expansion of its game portfolio.
Recent Initiatives: Recent initiatives include the development of new intellectual properties, investments in new technologies, and strategic acquisitions.
Summary
Electronic Arts is a strong player in the gaming market, bolstered by its well-established franchises and a broad portfolio of games. Its shift to digital distribution has proven to be successful. While they hold a firm position in the market, they must navigate increasing competition and evolving consumer preferences. The reliance on a few key franchises and potential development delays requires careful attention.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Analyst estimates
- Market research
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Electronic Arts Inc
Exchange NASDAQ | Headquaters Redwood City, CA, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Mr. Andrew Wilson | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 14500 | Website https://www.ea.com |
Full time employees 14500 | Website https://www.ea.com | ||
Electronic Arts Inc. develops, markets, publishes, and delivers games, content, and services for game consoles, PCs, and mobile phones worldwide. It develops and publishes games and services across various genres, such as sports, racing, first-person shooter, action, role-playing, and simulation; and live services offerings, including extra content and subscription offerings through its global football and American football franchises, such as EA SPORTS College Football and EA SPORTS Madden NFL, as well as based on its IP comprising The Sims, Apex Legends, and Battlefield. The company markets and sells its games and services through digital distribution and retail channels; and directly to mass market retailers, specialty stores, and distribution arrangements. Electronic Arts Inc. was incorporated in 1982 and is headquartered in Redwood City, California.
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