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Upturn AI SWOT - About
PRG 
PROG Holdings Inc (PRG)
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Upturn Advisory Summary
06/18/2025: PRG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -44.63% | Avg. Invested days 27 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/18/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.13B USD | Price to earnings Ratio 5.74 | 1Y Target Price 36.67 |
Price to earnings Ratio 5.74 | 1Y Target Price 36.67 | ||
Volume (30-day avg) 465763 | Beta 1.75 | 52 Weeks Range 23.40 - 49.70 | Updated Date 06/19/2025 |
52 Weeks Range 23.40 - 49.70 | Updated Date 06/19/2025 | ||
Dividends yield (FY) 1.86% | Basic EPS (TTM) 4.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.38% | Operating Margin (TTM) 15.25% |
Management Effectiveness
Return on Assets (TTM) 17.04% | Return on Equity (TTM) 33.88% |
Valuation
Trailing PE 5.74 | Forward PE 51.28 | Enterprise Value 1517840555 | Price to Sales(TTM) 0.45 |
Enterprise Value 1517840555 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.61 | Enterprise Value to EBITDA 0.8 | Shares Outstanding 40354000 | Shares Floating 39187781 |
Shares Outstanding 40354000 | Shares Floating 39187781 | ||
Percent Insiders 1.87 | Percent Institutions 102.43 |
Analyst Ratings
Rating 4.29 | Target Price 36.67 | Buy 1 | Strong Buy 4 |
Buy 1 | Strong Buy 4 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
PROG Holdings Inc
Company Overview
History and Background
PROG Holdings, Inc. (formerly known as Aaron's, Inc.) was founded in 1955. Initially focused on the lease-to-own retail of furniture and appliances. It has evolved to include fintech solutions and virtual lease-to-own options, after the spin-off of The Aaron's Company in 2020.
Core Business Areas
- Progressive Leasing: Offers virtual lease-to-own (LTO) purchase options through retailers' e-commerce and brick-and-mortar locations, targeting consumers who cannot access traditional financing.
- Vive Financial: Provides second-look financing options, focusing on near-prime consumers.
Leadership and Structure
The leadership team is headed by Steve Michaels (CEO). The organizational structure consists of various departments overseeing operations, technology, finance, and marketing. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Progressive Leasing Platform: Virtual lease-to-own solution integrated into retailers' point-of-sale systems. Market share is estimated at around 25% in the LTO space. Competitors include Affirm, Klarna, and Katapult.
- Users: 2000000
- Vive Financial Credit Cards: Second-look financing credit card solution for near-prime customers. Market Share is significantly less compared to Progressive Leasing. Competitors include Genesis Financial Solutions and Fortiva Financial.
Market Dynamics
Industry Overview
The lease-to-own industry caters to consumers with limited access to traditional credit. It has been growing due to economic conditions and the increasing demand for flexible payment options.
Positioning
PROG Holdings is a leader in the virtual LTO space with Progressive Leasing, leveraging its technology platform and retail partnerships. Vive Financial provides a secondary but complementary service offering.
Total Addressable Market (TAM)
The TAM for the LTO market is estimated to be in the tens of billions of dollars. PROG is well-positioned to capture a significant portion of this market through its retail partnerships and technology platform.
Upturn SWOT Analysis
Strengths
- Established market presence in the LTO industry
- Proprietary technology platform (Progressive Leasing)
- Strong retail partnerships
- Experienced management team
- Diversified product offerings
Weaknesses
- Dependence on retail partners
- Exposure to economic cycles
- Potential for increased regulatory scrutiny
- Competition from other fintech companies
- High Cost of revenue
Opportunities
- Expanding partnerships with retailers
- Growing demand for flexible payment options
- Entering new geographic markets
- Developing new product offerings
- Enhancing technology platform
Threats
- Economic downturn impacting consumer spending
- Increased competition from fintech companies
- Changes in regulations affecting the LTO industry
- Cybersecurity risks
- Shifting consumer preferences
Competitors and Market Share
Key Competitors
- AFFM
- KLNA
- GCI
Competitive Landscape
PROG Holdings benefits from its dedicated focus on the LTO market. However, competitors have a broader financing offering. PROG's focus on a technology-driven experience is a strength.
Major Acquisitions
Four Technologies, Inc.
- Year: 2021
- Acquisition Price (USD millions): 17
- Strategic Rationale: Acquired to enhance Progressive Leasingu2019s technology capabilities and omnichannel presence.
Growth Trajectory and Initiatives
Historical Growth: The company experienced significant growth in the past, fueled by the adoption of Progressive Leasing. Growth has since slowed in more recent years.
Future Projections: Analysts predict moderate growth for PROG Holdings, driven by its core business and expansion into new markets.
Recent Initiatives: Strategic initiatives include partnerships with major retailers, enhancement of the Progressive Leasing platform, and cost optimization efforts.
Summary
PROG Holdings is a leader in the virtual lease-to-own market, driven by its Progressive Leasing platform. The company possesses solid retail partnerships. Economic conditions and heightened competition pose the challenges. Continued focus on technology and strategic partnerships are key for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Analyst Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on your own research and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PROG Holdings Inc
Exchange NYSE | Headquaters Draper, UT, United States | ||
IPO Launch date 1984-09-07 | CEO, President & Director Mr. Steven A. Michaels | ||
Sector Industrials | Industry Rental & Leasing Services | Full time employees 1403 | Website https://progholdings.com |
Full time employees 1403 | Website https://progholdings.com | ||
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. It operates through two segments: Progressive Leasing and Vive. The company owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial, an omnichannel provider of second-look revolving credit products. It also provides buy now pay later payment options through four interest-free installments; and Build, a credit building financial management tool. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.
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