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PRG 
PROG Holdings Inc (PRG)
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Upturn Advisory Summary
12/17/2025: PRG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $40.12
1 Year Target Price $40.12
| 4 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -35.62% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.20B USD | Price to earnings Ratio 7.73 | 1Y Target Price 40.12 |
Price to earnings Ratio 7.73 | 1Y Target Price 40.12 | ||
Volume (30-day avg) 7 | Beta 1.71 | 52 Weeks Range 23.19 - 43.63 | Updated Date 12/17/2025 |
52 Weeks Range 23.19 - 43.63 | Updated Date 12/17/2025 | ||
Dividends yield (FY) 1.71% | Basic EPS (TTM) 3.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.54% | Operating Margin (TTM) 15.89% |
Management Effectiveness
Return on Assets (TTM) 16.76% | Return on Equity (TTM) 24.56% |
Valuation
Trailing PE 7.73 | Forward PE 8.05 | Enterprise Value 1487350303 | Price to Sales(TTM) 0.48 |
Enterprise Value 1487350303 | Price to Sales(TTM) 0.48 | ||
Enterprise Value to Revenue 0.59 | Enterprise Value to EBITDA 0.79 | Shares Outstanding 39545593 | Shares Floating 38365553 |
Shares Outstanding 39545593 | Shares Floating 38365553 | ||
Percent Insiders 1.91 | Percent Institutions 104.87 |
About PROG Holdings Inc
Exchange NYSE | Headquaters Draper, UT, United States | ||
IPO Launch date 1984-09-07 | CEO, President & Director Mr. Steven A. Michaels | ||
Sector Industrials | Industry Rental & Leasing Services | Full time employees 1403 | Website https://progholdings.com |
Full time employees 1403 | Website https://progholdings.com | ||
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. It operates through two segments: Progressive Leasing and Vive. The company owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial, an omnichannel provider of second-look revolving credit products. It also provides buy now pay later payment options through four interest-free installments; and Build, a credit building financial management tool. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.
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