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PROG Holdings Inc (PRG)



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Upturn Advisory Summary
06/30/2025: PRG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $36.67
1 Year Target Price $36.67
4 | Strong Buy |
1 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -41.81% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.20B USD | Price to earnings Ratio 6.09 | 1Y Target Price 36.67 |
Price to earnings Ratio 6.09 | 1Y Target Price 36.67 | ||
Volume (30-day avg) 7 | Beta 1.75 | 52 Weeks Range 23.40 - 49.70 | Updated Date 06/30/2025 |
52 Weeks Range 23.40 - 49.70 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 1.75% | Basic EPS (TTM) 4.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.38% | Operating Margin (TTM) 15.25% |
Management Effectiveness
Return on Assets (TTM) 17.04% | Return on Equity (TTM) 33.88% |
Valuation
Trailing PE 6.09 | Forward PE 51.28 | Enterprise Value 1586845915 | Price to Sales(TTM) 0.48 |
Enterprise Value 1586845915 | Price to Sales(TTM) 0.48 | ||
Enterprise Value to Revenue 0.63 | Enterprise Value to EBITDA 0.84 | Shares Outstanding 40354000 | Shares Floating 39187781 |
Shares Outstanding 40354000 | Shares Floating 39187781 | ||
Percent Insiders 1.87 | Percent Institutions 102.42 |
Analyst Ratings
Rating 3 | Target Price 36.67 | Buy 1 | Strong Buy 4 |
Buy 1 | Strong Buy 4 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
PROG Holdings Inc

Company Overview
History and Background
PROG Holdings, Inc., formerly known as Aaron's, Inc., was founded in 1955. Initially, it focused on the lease-to-own retail sector. Over time, it evolved to include fintech solutions, separating its retail and Progressive Leasing businesses to focus on its fintech offerings.
Core Business Areas
- Progressive Leasing: Provides lease-to-own purchase options through retailers, enabling customers with limited or no credit to acquire durable goods.
Leadership and Structure
The company is led by CEO Steve Michaels. The organizational structure includes various functional departments such as finance, marketing, operations, and technology, supporting its core business segment.
Top Products and Market Share
Key Offerings
- Virtual Lease-to-Own: Progressive Leasing offers a virtual lease-to-own solution that allows consumers to acquire merchandise through online and in-store channels. Market share data is estimated in the 20-25% range within the virtual LTO market. Key competitors include Affirm, Katapult, and other fintech companies offering similar services.
Market Dynamics
Industry Overview
The lease-to-own industry caters to consumers with limited access to traditional credit. It's characterized by increasing adoption of online and virtual solutions.
Positioning
PROG Holdings, through Progressive Leasing, is a significant player in the virtual lease-to-own space, leveraging its established relationships with retailers and its technology platform. They are positioned as a provider of flexible payment options.
Total Addressable Market (TAM)
The TAM for the lease-to-own market is estimated to be in the tens of billions of dollars annually. PROG Holdings is positioned to capture a portion of this market through its online and in-store solutions.
Upturn SWOT Analysis
Strengths
- Established retailer network
- Technology platform for virtual LTO
- Brand recognition
- Large customer base
Weaknesses
- High customer acquisition costs
- Dependence on retail partnerships
- Regulatory risks associated with LTO industry
- Sensitivity to economic downturns
Opportunities
- Expansion into new retail segments
- Development of new fintech solutions
- Increased adoption of online LTO options
- Strategic partnerships with other fintech companies
Threats
- Increased competition from other fintech providers
- Changes in consumer spending patterns
- Economic downturns impacting consumer credit
- Regulatory changes impacting LTO industry
Competitors and Market Share
Key Competitors
- AFRM
- KPLT
- Synchrony Financial (SYF)
Competitive Landscape
PROG Holdings has a large retailer network as advantage. Disadvantage is high customer costs. Competitors provide more diverse range of lending products.
Growth Trajectory and Initiatives
Historical Growth: Growth trends depend on market conditions, retailer partnerships, and the adoption of virtual LTO solutions. Refer to financial statements.
Future Projections: Future growth depends on the company's ability to expand its retailer network and develop new fintech solutions. Refer to analyst reports.
Recent Initiatives: Recent initiatives focus on expanding the retailer network, improving the technology platform, and marketing its virtual LTO solution.
Summary
PROG Holdings, formerly Aaron's, is a key player in the virtual lease-to-own market through its Progressive Leasing segment. The company benefits from a strong retailer network and technology platform, but faces challenges such as high customer acquisition costs and regulatory risks. Future success depends on its ability to expand its retailer partnerships, develop new fintech solutions, and adapt to changes in consumer spending patterns and the competitive landscape. The company's competitive advantage lies in providing flexible payment options to underserved consumers, but it must navigate economic uncertainties and increased competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
The data and analysis provided are for informational purposes only and do not constitute financial advice. Investment decisions should be based on individual due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PROG Holdings Inc
Exchange NYSE | Headquaters Draper, UT, United States | ||
IPO Launch date 1984-09-07 | CEO, President & Director Mr. Steven A. Michaels | ||
Sector Industrials | Industry Rental & Leasing Services | Full time employees 1403 | Website https://progholdings.com |
Full time employees 1403 | Website https://progholdings.com |
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. It operates through two segments: Progressive Leasing and Vive. The company owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial, an omnichannel provider of second-look revolving credit products. It also provides buy now pay later payment options through four interest-free installments; and Build, a credit building financial management tool. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.
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