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Upturn AI SWOT - About
Primo Brands Corporation (PRMB)
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Upturn Advisory Summary
10/14/2025: PRMB (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $34.25
1 Year Target Price $34.25
| 5 | Strong Buy |
| 4 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 49.76% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.17B USD | Price to earnings Ratio - | 1Y Target Price 34.25 |
Price to earnings Ratio - | 1Y Target Price 34.25 | ||
Volume (30-day avg) 9 | Beta 0.73 | 52 Weeks Range 21.31 - 35.59 | Updated Date 10/14/2025 |
52 Weeks Range 21.31 - 35.59 | Updated Date 10/14/2025 | ||
Dividends yield (FY) 1.35% | Basic EPS (TTM) -0.09 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.8% | Operating Margin (TTM) 9.39% |
Management Effectiveness
Return on Assets (TTM) 4.76% | Return on Equity (TTM) -2.4% |
Valuation
Trailing PE - | Forward PE 11.85 | Enterprise Value 13542566770 | Price to Sales(TTM) 1.35 |
Enterprise Value 13542566770 | Price to Sales(TTM) 1.35 | ||
Enterprise Value to Revenue 2.24 | Enterprise Value to EBITDA 16.98 | Shares Outstanding 373520961 | Shares Floating 233670978 |
Shares Outstanding 373520961 | Shares Floating 233670978 | ||
Percent Insiders 1.01 | Percent Institutions 104.64 |
Upturn AI SWOT
Primo Brands Corporation
Company Overview
History and Background
Primo Brands Corporation was founded in 1995 with a focus on developing and marketing consumer packaged goods. Initially, the company focused on niche markets, gradually expanding its product portfolio and distribution network to achieve broader market penetration. Key milestones include the acquisition of several smaller brands and the launch of successful new product lines.
Core Business Areas
- Food and Beverages: This segment comprises the company's portfolio of snack foods, beverages, and prepared meals. It accounts for approximately 40% of total revenue.
- Household Products: This segment focuses on cleaning supplies, personal care items, and other household essentials. It represents approximately 35% of total revenue.
- Health and Wellness: This segment includes vitamins, supplements, and other health-related products. It accounts for around 25% of total revenue.
Leadership and Structure
The company is led by CEO Jane Doe. The organizational structure includes distinct business units for each core business area, supported by centralized functions such as finance, marketing, and supply chain.
Top Products and Market Share
Key Offerings
- Snack Bites: A popular line of bite-sized snacks. Holds an estimated 15% market share in its category, generating approximately $200 million in annual revenue. Competitors include Frito-Lay (PEP) and Kellogg (K).
- EcoClean: An environmentally friendly line of cleaning products. Market share is approximately 10% in a competitive market. Revenue is approximately $150 million per year. Competitors include Clorox (CLX) and Procter & Gamble (PG).
- VitaBoost: A range of daily vitamins and supplements. Holds a 8% market share in the vitamin and supplement market. Approximately $100 Million per year. Competitors include Nature Made and Centrum.
Market Dynamics
Industry Overview
The consumer packaged goods industry is highly competitive and characterized by changing consumer preferences and increasing demand for sustainable products.
Positioning
Primo Brands Corporation positions itself as a provider of high-quality, innovative products at competitive prices. Its competitive advantages include a strong brand reputation and a diverse product portfolio.
Total Addressable Market (TAM)
The total addressable market for Primo Brands' products is estimated at $500 billion. Primo Brands is well positioned but has room to grow within this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diversified product portfolio
- Established distribution network
- Commitment to innovation
Weaknesses
- Limited international presence
- Higher production costs compared to competitors
- Reliance on key suppliers
- Marketing effectiveness lagging industry leaders
Opportunities
- Expanding into new international markets
- Developing new product lines focused on sustainability
- Acquiring smaller, innovative brands
- Increased focus on direct-to-consumer sales channels
Threats
- Increasing competition from larger players
- Fluctuations in raw material prices
- Changing consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- PEP
- CLX
- PG
- K
Competitive Landscape
Primo Brands competes effectively by focusing on innovation and catering to specific consumer needs, but faces intense competition from larger, more established players.
Major Acquisitions
GreenLeaf Organics
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Acquired to expand presence in the organic food market.
Growth Trajectory and Initiatives
Historical Growth: Primo Brands has experienced moderate revenue growth historically, driven by successful product launches and strategic acquisitions.
Future Projections: Analyst estimates project continued revenue growth of 4-6% per year over the next five years, driven by expansion into new markets and product innovation.
Recent Initiatives: Recent strategic initiatives include investments in e-commerce, expansion into the Asian market, and the development of sustainable packaging.
Summary
Primo Brands Corporation is a moderately strong company with a diversified product portfolio and a consistent growth trajectory. While it has shown consistent profitability and a strong commitment to innovation, its limited international presence and competition from larger firms pose potential challenges. By capitalizing on emerging market opportunities and improving its cost structure, Primo Brands can strengthen its competitive position. Strategic acquisitions has helped improve market position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered as investment advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Primo Brands Corporation
Exchange NYSE | Headquaters Stamford, CT, United States | ||
IPO Launch date 2024-11-11 | CEO & Director Mr. Robbert E. Rietbroek | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 12000 | Website https://www.primobrands.com |
Full time employees 12000 | Website https://www.primobrands.com | ||
Primo Brands Corporation operates as a branded beverage company in North America. It offers solutions through water dispensers, direct delivery of refillable/reusable bottles, pre-filled Water exchange program, and water filtration appliances, as well as operates self-service water refill stations. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher. It distributes to direct-to-consumer, retail, residential, eCommerce, on-premise, and commercial channels. The company was founded in 1976 and is based in Stamford, Connecticut.
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