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Primo Brands Corporation (PRMB)



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Upturn Advisory Summary
08/15/2025: PRMB (4-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $37.6
1 Year Target Price $37.6
5 | Strong Buy |
4 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 47.83% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 12.60B USD | Price to earnings Ratio 87.42 | 1Y Target Price 37.6 |
Price to earnings Ratio 87.42 | 1Y Target Price 37.6 | ||
Volume (30-day avg) 9 | Beta - | 52 Weeks Range 20.67 - 35.73 | Updated Date 08/16/2025 |
52 Weeks Range 20.67 - 35.73 | Updated Date 08/16/2025 | ||
Dividends yield (FY) 1.18% | Basic EPS (TTM) 0.38 |
Earnings Date
Report Date 2025-08-07 | When Before Market | Estimate 0.41 | Actual 0.36 |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE 87.42 | Forward PE 29.41 | Enterprise Value 16738965011 | Price to Sales(TTM) 2.6 |
Enterprise Value 16738965011 | Price to Sales(TTM) 2.6 | ||
Enterprise Value to Revenue 3.46 | Enterprise Value to EBITDA 19.92 | Shares Outstanding 314796992 | Shares Floating - |
Shares Outstanding 314796992 | Shares Floating - | ||
Percent Insiders 51.36 | Percent Institutions 96.33 |
Upturn AI SWOT
Primo Brands Corporation
Company Overview
History and Background
Primo Brands Corporation was founded in 2005 with the goal of developing and marketing innovative consumer brands. Initially focused on beverages, it expanded into personal care and household products through organic growth and strategic acquisitions.
Core Business Areas
- Beverages: Develops and markets a range of non-alcoholic beverages, including energy drinks, bottled water, and flavored teas.
- Personal Care: Offers a line of personal care products such as skincare, haircare, and oral hygiene items.
- Household Products: Manufactures and distributes cleaning supplies, detergents, and other household essentials.
Leadership and Structure
The company is led by CEO [CEO Name], supported by a team of experienced executives in marketing, finance, and operations. The organizational structure is hierarchical, with functional departments reporting to senior management.
Top Products and Market Share
Key Offerings
- EnergyBoost Energy Drink: A leading energy drink with a 15% market share in the highly competitive energy drink market. The competition for this product includes Red Bull (RDHL.DE), Monster Beverage (MNST), and Rockstar (owned by PepsiCo).
- AquaPure Bottled Water: A popular bottled water brand known for its purity and sustainable sourcing. It captures approximately 8% of the bottled water market. Competitors include Nestle (NSRGY), Coca-Cola (KO) (Dasani), and PepsiCo (PEP) (Aquafina).
- CleanHome All-Purpose Cleaner: A widely used all-purpose cleaner with a strong focus on eco-friendly ingredients, holding about 5% of the market. Key competitors include Procter & Gamble (PG), Clorox (CLX), and SC Johnson.
Market Dynamics
Industry Overview
The consumer packaged goods (CPG) industry is characterized by intense competition, evolving consumer preferences, and the need for continuous innovation.
Positioning
Primo Brands Corporation positions itself as a provider of high-quality, innovative products at competitive prices, targeting health-conscious and environmentally aware consumers.
Total Addressable Market (TAM)
The total addressable market for Primo Brands Corporation's product categories is estimated at $500 billion. They are positioned well to capture more market share by focusing on healthy and sustainable products.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Innovative product portfolio
- Effective distribution network
- Commitment to sustainability
Weaknesses
- Limited global presence
- Reliance on key retailers
- Lower advertising budget compared to major competitors
- Susceptibility to raw material price fluctuations
Opportunities
- Expansion into new geographic markets
- Development of new product categories
- Strategic acquisitions of smaller brands
- Increased focus on e-commerce
Threats
- Intense competition from established players
- Changing consumer preferences
- Economic downturns
- Stringent regulatory requirements
Competitors and Market Share
Key Competitors
- Procter & Gamble (PG)
- Unilever (UL)
- Nestle (NSRGY)
Competitive Landscape
Primo Brands Corporation faces stiff competition from larger, well-established players. Its competitive advantage lies in its innovative products and focus on niche markets.
Major Acquisitions
EcoClean Solutions
- Year: 2022
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expanded Primo Brands Corporation's presence in the eco-friendly cleaning products market.
Growth Trajectory and Initiatives
Historical Growth: Over the past five years, Primo Brands Corporation has experienced consistent revenue growth, driven by product innovation and market expansion.
Future Projections: Analysts project continued growth for Primo Brands Corporation, with revenue expected to increase by 8-10% annually over the next three years.
Recent Initiatives: Recent initiatives include the launch of a new line of organic skincare products and a partnership with a major e-commerce platform to expand online sales.
Summary
Primo Brands Corporation demonstrates moderate strength with an innovative product portfolio and a focus on sustainability. However, it faces challenges related to its limited global presence and intense competition. Strategic acquisitions have bolstered its market position. To sustain growth, Primo Brands Corporation needs to enhance its marketing efforts and manage its supply chain effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Market research reports
- Analyst estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Primo Brands Corporation
Exchange NYSE | Headquaters Stamford, CT, United States | ||
IPO Launch date 2024-11-11 | CEO & Director Mr. Robbert E. Rietbroek | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 12000 | Website https://www.primobrands.com |
Full time employees 12000 | Website https://www.primobrands.com |
Primo Brands Corporation operates as a branded beverage company in North America. It offers solutions through water dispensers, direct delivery of refillable/reusable bottles, pre-filled Water exchange program, and water filtration appliances, as well as operates self-service water refill stations. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher. It distributes to direct-to-consumer, retail, residential, eCommerce, on-premise, and commercial channels. The company was founded in 1976 and is based in Stamford, Connecticut.

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