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Primo Brands Corporation (PRMB)

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Upturn Advisory Summary
12/05/2025: PRMB (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $28.38
1 Year Target Price $28.38
| 5 | Strong Buy |
| 4 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 49.91% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.04B USD | Price to earnings Ratio - | 1Y Target Price 28.38 |
Price to earnings Ratio - | 1Y Target Price 28.38 | ||
Volume (30-day avg) 9 | Beta 0.59 | 52 Weeks Range 14.26 - 35.35 | Updated Date 11/22/2025 |
52 Weeks Range 14.26 - 35.35 | Updated Date 11/22/2025 | ||
Dividends yield (FY) 0.75% | Basic EPS (TTM) -0.13 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.3% | Operating Margin (TTM) 10.79% |
Management Effectiveness
Return on Assets (TTM) 4.95% | Return on Equity (TTM) -3.3% |
Valuation
Trailing PE - | Forward PE 10.47 | Enterprise Value 11325041437 | Price to Sales(TTM) 0.9 |
Enterprise Value 11325041437 | Price to Sales(TTM) 0.9 | ||
Enterprise Value to Revenue 1.74 | Enterprise Value to EBITDA 12.94 | Shares Outstanding 370285818 | Shares Floating 230443676 |
Shares Outstanding 370285818 | Shares Floating 230443676 | ||
Percent Insiders 1.07 | Percent Institutions 102.47 |
Upturn AI SWOT
Primo Brands Corporation
Company Overview
History and Background
Primo Brands Corporation, though the exact founding year is not readily available in public financial filings for this specific entity, operates in a dynamic consumer goods sector. Significant milestones would likely revolve around product launches, distribution expansions, and potential acquisitions or divestitures within its operational history.
Core Business Areas
- Beverage Production and Distribution: Primo Brands Corporation is involved in the production, marketing, and distribution of a range of beverage products, including water, sparkling beverages, and potentially other flavored drinks.
- Brand Development and Marketing: A key aspect of Primo Brands' operations involves developing and marketing its proprietary brands, aiming to build consumer recognition and loyalty.
Leadership and Structure
Specific details on Primo Brands Corporation's current leadership team and organizational structure are not consistently disclosed in public financial statements, typical for privately held or smaller public companies. Information would typically be found in annual reports or investor relations sections if publicly traded.
Top Products and Market Share
Key Offerings
- Primo Water: A flagship product, Primo Water likely represents a significant portion of the company's revenue. It competes in the bottled water market against major players like Nestle Waters (e.g., Poland Spring, Pure Life), Coca-Cola (e.g., Dasani), and PepsiCo (e.g., Aquafina). Market share data specific to Primo Water is not publicly granularly available but is part of the highly competitive US bottled water segment.
- Sparkling Beverages: This segment includes various flavored sparkling water and seltzer products. Competitors include LaCroix (National Beverage Corp.), Bubly (PepsiCo), and various private label offerings from large retailers.
Market Dynamics
Industry Overview
The non-alcoholic beverage industry in the US is mature and highly competitive, characterized by shifting consumer preferences towards healthier options like bottled water and sparkling beverages. Innovation in flavors, packaging, and functional ingredients is a key driver.
Positioning
Primo Brands Corporation positions itself as a provider of quality beverages, aiming to capture market share through its existing brands and potential expansion into new product categories. Its competitive advantage may lie in its distribution network, brand recognition for core products, and agility in responding to market trends.
Total Addressable Market (TAM)
The TAM for the US non-alcoholic beverage market is substantial, estimated in the hundreds of billions of dollars annually. Primo Brands operates within the bottled water and flavored beverage segments, which collectively represent a significant portion of this TAM. The company's positioning is focused on capturing a share of this large market through its product offerings and distribution channels.
Upturn SWOT Analysis
Strengths
- Established brand recognition for core products.
- Existing distribution network.
- Potential for product innovation and line extensions.
- Agility of a potentially smaller organization compared to large conglomerates.
Weaknesses
- Limited brand portfolio compared to major beverage giants.
- Potential reliance on a few key products.
- Marketing and advertising budget constraints compared to larger competitors.
- Dependence on supply chain and raw material costs.
Opportunities
- Growing consumer demand for healthy and functional beverages.
- Expansion into new flavor profiles and product categories (e.g., enhanced waters, functional drinks).
- Partnerships and collaborations with retailers.
- Leveraging e-commerce and direct-to-consumer channels.
Threats
- Intense competition from established global beverage corporations and emerging brands.
- Changing consumer preferences and health trends.
- Increasing regulatory scrutiny on ingredients and packaging.
- Economic downturns impacting consumer discretionary spending on premium beverages.
Competitors and Market Share
Key Competitors
- Nestlu00e9 S.A. (NSRGY)
- The Coca-Cola Company (KO)
- PepsiCo, Inc. (PEP)
- National Beverage Corp. (FIZZ)
Competitive Landscape
Primo Brands Corporation faces a highly competitive landscape dominated by global beverage giants with extensive resources. Its advantages may lie in niche market focus, agility, and potentially more competitive pricing for specific product lines. Disadvantages include limited brand reach, smaller marketing budgets, and reliance on distribution partnerships.
Growth Trajectory and Initiatives
Historical Growth: Information on Primo Brands Corporation's historical growth trends is not publicly available.
Future Projections: Future growth projections for Primo Brands Corporation are not publicly disclosed by analysts.
Recent Initiatives: Specific recent strategic initiatives undertaken by Primo Brands Corporation are not broadly publicized.
Summary
Primo Brands Corporation operates in the highly competitive beverage market, focusing on water and sparkling beverages. While specific financial and operational data is scarce, its success hinges on brand development and distribution within this dynamic industry. The company must contend with dominant global players and evolving consumer preferences. Key for its future will be product innovation, effective marketing, and strong retail partnerships to carve out and maintain its market niche.
Similar Stocks
Sources and Disclaimers
Data Sources:
- General industry knowledge of the US beverage market.
- Hypothetical market share allocations based on industry structure, as specific data for Primo Brands Corporation is not publicly detailed.
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. Specific financial data for Primo Brands Corporation is not readily accessible, limiting the depth of the analysis. Market share percentages are illustrative and not derived from precise company disclosures for Primo Brands Corporation. This information should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Primo Brands Corporation
Exchange NYSE | Headquaters Stamford, CT, United States | ||
IPO Launch date 2024-11-11 | CEO & Executive Chairman Mr. Eric J. Foss | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 12000 | Website https://www.primobrands.com |
Full time employees 12000 | Website https://www.primobrands.com | ||
Primo Brands Corporation operates as a branded beverage company in North America. It offers solutions through water dispensers, direct delivery of refillable/reusable bottles, pre-filled Water exchange program, and water filtration appliances, as well as operates self-service water refill stations. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher. It distributes to direct-to-consumer, retail, residential, eCommerce, on-premise, and commercial channels. The company was founded in 1976 and is based in Stamford, Connecticut.

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