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Upturn AI SWOT - About
Pursuit Attractions and Hospitality, Inc. (PRSU)
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Upturn Advisory Summary
06/30/2025: PRSU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $57
1 Year Target Price $57
| 3 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.5% | Avg. Invested days 49 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.15B USD | Price to earnings Ratio 40.53 | 1Y Target Price 57 |
Price to earnings Ratio 40.53 | 1Y Target Price 57 | ||
Volume (30-day avg) 4 | Beta 2.04 | 52 Weeks Range 26.66 - 47.49 | Updated Date 05/21/2025 |
52 Weeks Range 26.66 - 47.49 | Updated Date 05/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.02 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.68% | Operating Margin (TTM) 18.61% |
Management Effectiveness
Return on Assets (TTM) 6.29% | Return on Equity (TTM) 14.49% |
Valuation
Trailing PE 40.53 | Forward PE 23.2 | Enterprise Value 1593422794 | Price to Sales(TTM) 0.82 |
Enterprise Value 1593422794 | Price to Sales(TTM) 0.82 | ||
Enterprise Value to Revenue 1.14 | Enterprise Value to EBITDA 9.41 | Shares Outstanding 27901900 | Shares Floating 20659137 |
Shares Outstanding 27901900 | Shares Floating 20659137 | ||
Percent Insiders 2.93 | Percent Institutions 125.6 |
Analyst Ratings
Rating 2 | Target Price 57 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Pursuit Attractions and Hospitality, Inc.
Company Overview
History and Background
Pursuit Attractions and Hospitality, Inc. is a global attractions and hospitality company focused on providing unforgettable and inspiring experiences in iconic destinations. While specific founding year and milestones require further research, the company has grown through strategic acquisitions and organic expansion to become a significant player in the tourism industry.
Core Business Areas
- Attractions: Includes iconic sightseeing tours, adventure activities, and unique experiences in national parks and other destinations. These include things like boat tours, helicopter rides, and glacier exploration.
- Hospitality: Encompasses hotels, lodges, and restaurants located in or near iconic destinations, providing accommodations and dining options for tourists and travelers.
- Retail and Souvenirs: Operation of retail outlets within attractions and hospitality locations, offering souvenirs and merchandise related to the destination.
Leadership and Structure
Details regarding the specific leadership team and organizational structure of Pursuit Attractions and Hospitality, Inc. require further research.
Top Products and Market Share
Key Offerings
- Glacier Skywalk (Jasper, Canada): Offers stunning panoramic views of the Sunwapta Valley. Market share data is unavailable. Competitors: Other observation decks and similar attractions in national parks, such as the Grand Canyon Skywalk.
- Maligne Lake Cruise (Jasper, Canada): Guided boat tours of Maligne Lake, famous for its turquoise waters and Spirit Island. Market share data is unavailable. Competitors: Other boat tour operators in Jasper National Park.
- FlyOver Attractions (Various Locations): Immersive flight simulation rides that take guests on a virtual tour of various destinations. Market share data is unavailable. Competitors: iRide (Vancouver), Soarin' (Disney Parks).
Market Dynamics
Industry Overview
The attractions and hospitality industry is a dynamic sector heavily influenced by tourism trends, economic conditions, and seasonality. The industry is experiencing growth as travel demand increases. Key trends include experiential travel, sustainable tourism, and digital integration.
Positioning
Pursuit Attractions and Hospitality, Inc. positions itself as a provider of unique and unforgettable experiences in iconic destinations, leveraging its locations to offer high-quality attractions and hospitality services. A key competitive advantage is its presence in sought-after locations.
Total Addressable Market (TAM)
The global tourism market is a multi-trillion dollar market. Pursuit Attractions and Hospitality, Inc. is positioned to capture a share of this market by focusing on specific iconic destinations and experiences.
Upturn SWOT Analysis
Strengths
- Prime locations in iconic destinations
- Diversified offerings (attractions, hospitality, retail)
- Strong brand recognition in specific regions
- Focus on sustainable tourism practices
Weaknesses
- Seasonality of operations
- Dependence on tourism trends
- Potential for high capital expenditure
- Geographic concentration in certain regions
Opportunities
- Expansion into new iconic destinations
- Development of new attractions and experiences
- Partnerships with other tourism operators
- Increased focus on digital marketing and technology
Threats
- Economic downturns affecting travel
- Natural disasters impacting destinations
- Increased competition from other tourism operators
- Changes in government regulations
Competitors and Market Share
Key Competitors
- Viad Corp (VVI)
- Cedar Fair (FUN)
- Six Flags Entertainment (SIX)
Competitive Landscape
Pursuit Attractions and Hospitality, Inc. competes with other attractions and hospitality companies based on location, experience quality, and brand reputation. Its strengths lie in its prime locations and unique offerings, while its weaknesses may include geographic concentration and seasonality.
Major Acquisitions
Funtec Entertainment
- Year: 2023
- Acquisition Price (USD millions): 20
- Strategic Rationale: Expands attraction offerings with interactive experiences and games for all ages.
Growth Trajectory and Initiatives
Historical Growth: Due to lack of publically traded stock historical growth cannot be determined.
Future Projections: Future projections depend on market trends and company initiatives, requiring access to financial forecasts and analyst reports.
Recent Initiatives: Recent initiatives are not fully accessible without access to press releases or company reports.
Summary
Pursuit Attractions and Hospitality, Inc. is focused on unique experiences in iconic destinations. Its strengths are in prime locations and strong brand recognition, but faces challenges due to seasonality and economic downturns. The company has opportunities for expansion and partnerships, but must mitigate competitive threats and regulatory changes. Additional information is needed to confirm financial performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website (where available)
- Industry Reports
- Press Releases
- Third-party Market Analysis
Disclaimers:
The analysis is based on limited publicly available information. Market share data is estimated. Further research is needed to provide a comprehensive financial analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pursuit Attractions and Hospitality, Inc.
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2004-08-12 | President, CEO & Director Mr. David W. Barry | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 1500 | |
Full time employees 1500 | |||
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.
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