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Upturn AI SWOT - About
PRSU 
Pursuit Attractions and Hospitality, Inc. (PRSU)
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Upturn Advisory Summary
10/15/2025: PRSU (1-star) is a SELL. SELL since 5 days. Simulated Profits (1.16%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $57
1 Year Target Price $57
| 3 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.21% | Avg. Invested days 44 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.15B USD | Price to earnings Ratio 40.53 | 1Y Target Price 57 |
Price to earnings Ratio 40.53 | 1Y Target Price 57 | ||
Volume (30-day avg) 4 | Beta 2.04 | 52 Weeks Range 26.66 - 47.49 | Updated Date 08/18/2025 |
52 Weeks Range 26.66 - 47.49 | Updated Date 08/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.02 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.68% | Operating Margin (TTM) 18.61% |
Management Effectiveness
Return on Assets (TTM) 6.29% | Return on Equity (TTM) 14.49% |
Valuation
Trailing PE 40.53 | Forward PE 23.2 | Enterprise Value 1593422794 | Price to Sales(TTM) 0.82 |
Enterprise Value 1593422794 | Price to Sales(TTM) 0.82 | ||
Enterprise Value to Revenue 1.14 | Enterprise Value to EBITDA 9.41 | Shares Outstanding 27901900 | Shares Floating 20659137 |
Shares Outstanding 27901900 | Shares Floating 20659137 | ||
Percent Insiders 2.93 | Percent Institutions 125.6 |
Upturn AI SWOT
Pursuit Attractions and Hospitality, Inc.
Company Overview
History and Background
Pursuit Attractions and Hospitality, Inc. focuses on providing a portfolio of iconic attractions and hospitality experiences in unique destinations. While specific founding details are not widely publicized, the company has grown through strategic acquisitions and organic expansion, targeting memorable travel experiences.
Core Business Areas
- Attractions: Operates a range of attractions including sightseeing tours, boat cruises, helicopter tours, and scenic railways, often located in national parks and iconic destinations.
- Hospitality: Provides lodging and dining services, primarily through hotels, lodges, and restaurants situated near or within its attraction locations.
- Retail: Manages retail operations associated with its attractions, offering souvenirs, apparel, and local products.
Leadership and Structure
Details on the specific leadership team and organizational structure are not comprehensively available in general public sources. Information is typically available on the company's investor relations page or through press releases relating to executive appointments.
Top Products and Market Share
Key Offerings
- Glacier Skywalk (Jasper National Park): Offers a unique cliff-edge walking experience. Competitors include other similar scenic overlook attractions. Market share data is not publicly available but significant revenue generated from visitation numbers. Competitors: Banff Gondola (owned by competitor)
- Maligne Lake Cruise (Jasper National Park): Guided boat tour on Maligne Lake to Spirit Island. Revenue data not public but high-volume attraction. Competitors: Other lake cruise operators.
- FlyOver Canada (Vancouver): A flight simulation ride showcasing Canada's landscapes. Competitors: Other flight simulation rides and immersive experiences. Market share data not publicly available. Competitors: Soarin' (Disney Parks).
- Banff Gondola (Banff National Park): Provides access to the summit of Sulphur Mountain. Market share data is not publicly available but significant revenue generated from visitation numbers. Competitors: Other gondolas and mountain attractions such as the Sulphur Mountain Boardwalk.
Market Dynamics
Industry Overview
The attractions and hospitality industry is experiencing a rebound from the pandemic, with increased demand for unique and experiential travel. Key trends include a focus on sustainable tourism, personalized experiences, and technology integration.
Positioning
Pursuit Attractions and Hospitality, Inc. positions itself as a provider of iconic and immersive travel experiences in extraordinary destinations, focusing on high-quality attractions and services. Its competitive advantages include prime locations, unique offerings, and a strong brand presence.
Total Addressable Market (TAM)
The global attractions market is estimated in the hundreds of billions of dollars. Pursuit is positioned to capture a share of the high-end experiential travel segment.
Upturn SWOT Analysis
Strengths
- Prime locations in iconic destinations
- Unique and memorable experiences
- Strong brand reputation
- Diversified portfolio of attractions and hospitality services
Weaknesses
- Seasonality of operations
- Dependence on tourism trends
- High capital investment requirements
- Sensitivity to economic downturns
Opportunities
- Expansion into new destinations
- Development of new attractions and experiences
- Strategic partnerships with tour operators and travel agencies
- Increased focus on sustainable tourism
Threats
- Economic recessions
- Geopolitical instability
- Natural disasters
- Increased competition
Competitors and Market Share
Key Competitors
- VIAC
Competitive Landscape
Pursuit competes with a mix of large entertainment corporations, national park concessionaires, and smaller regional attraction operators. Its advantages lie in its unique locations and focus on immersive experiences. Disadvantages may include scale compared to larger competitors.
Major Acquisitions
FlyOver Canada
- Year: 2013
- Acquisition Price (USD millions):
- Strategic Rationale: Expansion into immersive experiences and diversification of attraction offerings.
Growth Trajectory and Initiatives
Historical Growth: The company has demonstrated growth through acquisitions and the development of new attractions, particularly in the experiential travel sector.
Future Projections: Future projections require detailed financial analysis and access to analyst estimates, which are not available without subscription-based resources.
Recent Initiatives: Focus on enhancing existing attractions, developing new sustainable tourism initiatives, and expanding its digital marketing efforts.
Summary
Pursuit Attractions and Hospitality is a company focused on providing memorable travel experiences in iconic destinations. The company benefits from its unique locations and diversified portfolio, however, it is exposed to seasonality and economic downturns. Growth opportunities lie in expanding into new destinations, developing new attractions, and focusing on sustainable tourism. The company should focus on digital marketing and diversification of customer base.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Press Releases
- Travel Publications
Disclaimers:
The information provided is based on publicly available data and general industry knowledge. Specific financial data and market share figures may not be readily available. This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pursuit Attractions and Hospitality, Inc.
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2004-08-12 | President, CEO & Director Mr. David W. Barry | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 1500 | |
Full time employees 1500 | |||
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.
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