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Upturn AI SWOT - About
Pursuit Attractions and Hospitality, Inc. (PRSU)
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Upturn Advisory Summary
08/14/2025: PRSU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $57
1 Year Target Price $57
| 3 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.23% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.15B USD | Price to earnings Ratio 40.53 | 1Y Target Price 57 |
Price to earnings Ratio 40.53 | 1Y Target Price 57 | ||
Volume (30-day avg) 4 | Beta 2.04 | 52 Weeks Range 26.66 - 47.49 | Updated Date 07/22/2025 |
52 Weeks Range 26.66 - 47.49 | Updated Date 07/22/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.02 |
Earnings Date
Report Date 2025-08-07 | When - | Estimate - | Actual 0.1989 |
Profitability
Profit Margin 2.68% | Operating Margin (TTM) 18.61% |
Management Effectiveness
Return on Assets (TTM) 6.29% | Return on Equity (TTM) 14.49% |
Valuation
Trailing PE 40.53 | Forward PE 23.2 | Enterprise Value 1593422794 | Price to Sales(TTM) 0.82 |
Enterprise Value 1593422794 | Price to Sales(TTM) 0.82 | ||
Enterprise Value to Revenue 1.14 | Enterprise Value to EBITDA 9.41 | Shares Outstanding 27901900 | Shares Floating 20659137 |
Shares Outstanding 27901900 | Shares Floating 20659137 | ||
Percent Insiders 2.93 | Percent Institutions 125.6 |
Upturn AI SWOT
Pursuit Attractions and Hospitality, Inc.
Company Overview
History and Background
Pursuit Attractions and Hospitality, Inc., founded in 1995, focuses on creating immersive and unforgettable experiences in iconic destinations. It began with sightseeing tours and has expanded to include hotels, attractions, and culinary experiences.
Core Business Areas
- Attractions: Operates a diverse portfolio of sightseeing tours, adventure activities, and immersive experiences in iconic locations such as Banff, Jasper, Glacier, and Kenai Fjords. These include glacier explorations, gondola rides, boat tours, and wildlife viewing.
- Hospitality: Manages hotels, lodges, and dining establishments, primarily located in or near national parks and popular tourist destinations, providing accommodations and culinary services to enhance the guest experience.
- Retail: Retail operations featuring local crafts and souvenir gifts from attractions and hospitality locations.
Leadership and Structure
The company is led by a CEO and a management team with expertise in tourism, hospitality, and finance. The organizational structure includes divisions for attractions, hospitality, sales & marketing, and finance.
Top Products and Market Share
Key Offerings
- Glacier Skywalk: A cantilevered glass platform extending over the Sunwapta Valley in Jasper National Park, offering stunning views. Market share data is proprietary, but it's a leading attraction in the Canadian Rockies. Competitors: Other sightseeing attractions in the Canadian Rockies, such as gondola rides and helicopter tours.
- Banff Gondola: A scenic gondola ride to the summit of Sulphur Mountain in Banff National Park. Market share data is proprietary, but it's a dominant player among gondola rides in the area. Competitors: Other gondola rides in the Canadian Rockies, such as the Lake Louise Gondola, as well as other sightseeing activities in Banff.
- Maligne Lake Cruise: Scenic boat tour on Maligne Lake to Spirit Island. Market share data is proprietary, but it is considered to be the leader in lake cruise tours within Jasper National Park. Competitors: Other boat tours in the Canadian Rockies and other sightseeing tours.
Market Dynamics
Industry Overview
The tourism and hospitality industry is currently recovering after impacts from a global pandemic. The industry is marked by seasonality and is influenced by economic conditions, weather patterns, and consumer travel preferences.
Positioning
Pursuit Attractions and Hospitality, Inc. positions itself as a premium provider of unique and immersive experiences in iconic destinations, focusing on sustainable tourism. Its competitive advantage lies in its strategic locations within national parks, diverse portfolio of attractions and hospitality offerings, and commitment to sustainable practices.
Total Addressable Market (TAM)
The global tourism market is estimated to be worth trillions of dollars. Pursuit Attractions and Hospitality, Inc. targets specific segments of the tourism market, particularly visitors to national parks and iconic destinations, and aims to grow its market share by expanding its portfolio of attractions and hospitality offerings in these locations.
Upturn SWOT Analysis
Strengths
- Strategic locations in iconic destinations
- Diverse portfolio of attractions and hospitality offerings
- Commitment to sustainable tourism practices
- Strong brand reputation
- Experienced management team
Weaknesses
- Seasonality of business
- Dependence on weather conditions
- High operating costs
- Limited geographic diversification
- Sensitivity to economic downturns
Opportunities
- Expanding into new geographic markets
- Developing new attractions and hospitality offerings
- Increasing focus on sustainable tourism
- Leveraging technology to enhance the guest experience
- Forging strategic partnerships with other tourism companies
Threats
- Economic downturns
- Natural disasters
- Increased competition
- Changes in consumer travel preferences
- Government regulations
Competitors and Market Share
Key Competitors
- XTERRA Adventures (Private)
- Viator (TRIP)
- GetYourGuide (Private)
Competitive Landscape
Pursuit Attractions and Hospitality, Inc. differentiates itself through its focus on iconic destinations, sustainable practices, and diverse portfolio of attractions and hospitality offerings. It faces competition from other tourism companies, including large hotel chains and tour operators. Its competitive advantage lies in its unique locations and immersive experiences.
Major Acquisitions
FlyOver Canada
- Year: 2016
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expanded Pursuit's attraction portfolio and geographic reach into Vancouver and other regions. The popular simulated flying ride complements Pursuit's commitment to immersive visitor experiences.
Growth Trajectory and Initiatives
Historical Growth: Data is unavailable and cannot be provided without explicit data access.
Future Projections: Data is unavailable and cannot be provided without explicit data access.
Recent Initiatives: Recent initiatives include expansion and renovation projects in existing locations, the introduction of new attractions and experiences, and increased focus on sustainability and responsible tourism.
Summary
Pursuit Attractions and Hospitality, Inc. is well-positioned as a premium provider of unique and immersive experiences in iconic destinations. Its strengths lie in its strategic locations and diverse portfolio, while seasonality and dependence on weather pose challenges. The company's commitment to sustainability and focus on new growth opportunities is paramount. Pursuit should look out for increasing competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Third-party Data Providers
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pursuit Attractions and Hospitality, Inc.
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2004-08-12 | President, CEO & Director Mr. David W. Barry | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 1500 | |
Full time employees 1500 | |||
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.
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