PRSU official logo PRSU
PRSU 1-star rating from Upturn Advisory
Pursuit Attractions and Hospitality, Inc. (PRSU) company logo

Pursuit Attractions and Hospitality, Inc. (PRSU)

Pursuit Attractions and Hospitality, Inc. (PRSU) 1-star rating from Upturn Advisory
$35.97
Last Close (24-hour delay)
Profit since last BUY-3.31%
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BUY since 4 days
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Upturn Advisory Summary

12/18/2025: PRSU (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

1 star rating from financial analysts

4 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $45.5

1 Year Target Price $45.5

Analysts Price Target For last 52 week
$45.5 Target price
52w Low $26.66
Current$35.97
52w High $43.83

Analysis of Past Performance

Type Stock
Historic Profit -17.05%
Avg. Invested days 39
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 12/18/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.02B USD
Price to earnings Ratio -
1Y Target Price 45.5
Price to earnings Ratio -
1Y Target Price 45.5
Volume (30-day avg) 4
Beta 1.5
52 Weeks Range 26.66 - 43.83
Updated Date 12/19/2025
52 Weeks Range 26.66 - 43.83
Updated Date 12/19/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.84

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 82.54%
Operating Margin (TTM) 43.62%

Management Effectiveness

Return on Assets (TTM) 3.62%
Return on Equity (TTM) -1.82%

Valuation

Trailing PE -
Forward PE 30.77
Enterprise Value 1148798006
Price to Sales(TTM) 2.31
Enterprise Value 1148798006
Price to Sales(TTM) 2.31
Enterprise Value to Revenue 2.6
Enterprise Value to EBITDA 19.37
Shares Outstanding 28283264
Shares Floating 21042183
Shares Outstanding 28283264
Shares Floating 21042183
Percent Insiders 1.94
Percent Institutions 107.79

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Pursuit Attractions and Hospitality, Inc.

Pursuit Attractions and Hospitality, Inc.(PRSU) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Pursuit Attractions and Hospitality, Inc. is a publicly traded company focused on operating attractions and hospitality services. Specific founding year, significant milestones, and detailed evolution are not readily available for a hypothetical company of this name. This overview assumes a company that has grown through acquisitions and organic expansion within the attractions and hospitality sector.

Company business area logo Core Business Areas

  • Attractions Operations: Development, management, and operation of theme parks, amusement parks, water parks, and other entertainment venues. This includes ticket sales, ride operations, food and beverage, and merchandise.
  • Hospitality Services: Management and operation of hotels, resorts, and lodging facilities, often co-located with or supporting the attractions. This encompasses room revenue, dining, spa services, and event hosting.
  • Event and Entertainment Management: Planning and execution of special events, concerts, festivals, and other entertainment offerings within their venues to drive attendance and revenue.

leadership logo Leadership and Structure

The leadership team is typically comprised of a CEO, CFO, COO, and heads of various operational divisions (e.g., Attractions Operations, Hospitality, Marketing). The organizational structure is likely hierarchical, with divisions responsible for specific business units and geographic locations.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Description: The core attraction offering, designed to draw diverse visitor demographics. Market share data is difficult to ascertain without a specific company and its portfolio. Key competitors include large theme park operators like Disney Parks, Universal Parks & Resorts, and Six Flags.
  • Product Name 1: Theme Park Experiences (e.g., rides, shows, character meet-and-greets)
  • Description: Accommodation and related services, often integrated with theme park visits. Market share is dependent on the specific locations and scale of their hotel operations. Competitors include major hotel chains and independent resorts in tourist destinations.
  • Product Name 2: Hotel Stays and Resort Amenities
  • Description: Revenue generated from concerts, seasonal events, and curated packages. Market share is fragmented and highly dependent on the specific event. Competitors include other event organizers and entertainment venues.
  • Product Name 3: Special Event Tickets and Packages

Market Dynamics

industry overview logo Industry Overview

The attractions and hospitality industry is highly dependent on consumer discretionary spending, travel trends, and economic conditions. It is characterized by seasonal fluctuations, intense competition, and a need for continuous investment in new attractions and experiences to remain relevant.

Positioning

Pursuit Attractions and Hospitality, Inc. would aim to position itself as a provider of unique and memorable entertainment and leisure experiences. Its competitive advantages could lie in its specific geographic locations, unique attraction concepts, integrated hospitality offerings, or strong brand loyalty.

Total Addressable Market (TAM)

The global attractions and theme park market is valued in the hundreds of billions of dollars, with significant contributions from the hospitality sector that intertwines with it. Pursuit Attractions and Hospitality, Inc.'s position within this TAM is dependent on its scale and market penetration, likely aiming for a niche or regional dominance rather than a global share.

Upturn SWOT Analysis

Strengths

  • Unique attraction concepts
  • Integrated hospitality offerings
  • Strong local or regional brand recognition
  • Experienced management team

Weaknesses

  • Dependence on discretionary spending
  • High capital expenditure requirements
  • Vulnerability to economic downturns
  • Potential for operational disruptions (weather, maintenance)

Opportunities

  • Expansion into new geographic markets
  • Development of new intellectual property and attractions
  • Strategic partnerships and collaborations
  • Leveraging technology for enhanced guest experience (e.g., AR, VR)

Threats

  • Intense competition from established players
  • Changing consumer preferences
  • Rising operating costs (labor, energy)
  • Regulatory changes and safety concerns
  • Pandemics and public health crises

Competitors and Market Share

Key competitor logo Key Competitors

  • The Walt Disney Company (DIS)
  • Universal Parks & Resorts (owned by Comcast, CMCSA)
  • Six Flags Entertainment Corporation (SIX)
  • Cedar Fair Entertainment Company (FUN)

Competitive Landscape

Pursuit Attractions and Hospitality, Inc. likely faces a competitive landscape dominated by larger, more established players with significant brand recognition and financial resources. Its advantages would be in finding niche markets, developing unique themed experiences, or offering a more personalized guest experience. Disadvantages would include a smaller marketing budget, less purchasing power, and a higher reliance on specific markets.

Major Acquisitions

Example Regional Theme Park

  • Year: 2021
  • Acquisition Price (USD millions): 75
  • Strategic Rationale: To expand geographic footprint and gain access to a new customer base in a growing tourist region.

Boutique Hospitality Group

  • Year: 2023
  • Acquisition Price (USD millions): 40
  • Strategic Rationale: To enhance its hospitality offerings and create integrated leisure packages, increasing overall guest spend.

Growth Trajectory and Initiatives

Historical Growth: Historical growth would be assessed by analyzing trends in revenue, net income, and visitor numbers over several years. Factors influencing growth could include new park openings, attraction expansions, or acquisitions.

Future Projections: Future projections would typically be based on analyst estimates, company guidance, and market research. These projections would consider planned capital expenditures, new market entries, and anticipated consumer spending trends.

Recent Initiatives: Recent initiatives could include the development of new themed lands, technological upgrades to rides, expansion of hotel capacity, or marketing campaigns targeting specific demographics.

Summary

Pursuit Attractions and Hospitality, Inc. operates in a dynamic but competitive entertainment and leisure sector. Its strengths lie in potential unique attractions and integrated hospitality, but it faces significant challenges from larger players and economic sensitivities. Continued investment in new experiences and strategic market positioning are crucial for sustained growth and mitigating threats from evolving consumer tastes and market competition.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Hypothetical company data based on industry trends and common business models in the attractions and hospitality sector.
  • General industry reports and market analysis for the attractions and hospitality industry.

Disclaimers:

This JSON output is a hypothetical representation of 'Pursuit Attractions and Hospitality, Inc.' and does not reflect an actual publicly traded company. All financial data, market share information, and specific company details are illustrative. For accurate financial and operational data, consult official filings of actual companies.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Pursuit Attractions and Hospitality, Inc.

Exchange NYSE
Headquaters Denver, CO, United States
IPO Launch date 2004-08-12
President, CEO & Director Mr. David W. Barry
Sector Consumer Cyclical
Industry Travel Services
Full time employees 1500
Full time employees 1500

Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.