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Pursuit Attractions and Hospitality, Inc. (PRSU)

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Upturn Advisory Summary
12/18/2025: PRSU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $45.5
1 Year Target Price $45.5
| 3 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.05% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.02B USD | Price to earnings Ratio - | 1Y Target Price 45.5 |
Price to earnings Ratio - | 1Y Target Price 45.5 | ||
Volume (30-day avg) 4 | Beta 1.5 | 52 Weeks Range 26.66 - 43.83 | Updated Date 12/19/2025 |
52 Weeks Range 26.66 - 43.83 | Updated Date 12/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.84 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 82.54% | Operating Margin (TTM) 43.62% |
Management Effectiveness
Return on Assets (TTM) 3.62% | Return on Equity (TTM) -1.82% |
Valuation
Trailing PE - | Forward PE 30.77 | Enterprise Value 1148798006 | Price to Sales(TTM) 2.31 |
Enterprise Value 1148798006 | Price to Sales(TTM) 2.31 | ||
Enterprise Value to Revenue 2.6 | Enterprise Value to EBITDA 19.37 | Shares Outstanding 28283264 | Shares Floating 21042183 |
Shares Outstanding 28283264 | Shares Floating 21042183 | ||
Percent Insiders 1.94 | Percent Institutions 107.79 |
Upturn AI SWOT
Pursuit Attractions and Hospitality, Inc.

Company Overview
History and Background
Pursuit Attractions and Hospitality, Inc. is a publicly traded company focused on operating attractions and hospitality services. Specific founding year, significant milestones, and detailed evolution are not readily available for a hypothetical company of this name. This overview assumes a company that has grown through acquisitions and organic expansion within the attractions and hospitality sector.
Core Business Areas
- Attractions Operations: Development, management, and operation of theme parks, amusement parks, water parks, and other entertainment venues. This includes ticket sales, ride operations, food and beverage, and merchandise.
- Hospitality Services: Management and operation of hotels, resorts, and lodging facilities, often co-located with or supporting the attractions. This encompasses room revenue, dining, spa services, and event hosting.
- Event and Entertainment Management: Planning and execution of special events, concerts, festivals, and other entertainment offerings within their venues to drive attendance and revenue.
Leadership and Structure
The leadership team is typically comprised of a CEO, CFO, COO, and heads of various operational divisions (e.g., Attractions Operations, Hospitality, Marketing). The organizational structure is likely hierarchical, with divisions responsible for specific business units and geographic locations.
Top Products and Market Share
Key Offerings
- Description: The core attraction offering, designed to draw diverse visitor demographics. Market share data is difficult to ascertain without a specific company and its portfolio. Key competitors include large theme park operators like Disney Parks, Universal Parks & Resorts, and Six Flags.
- Product Name 1: Theme Park Experiences (e.g., rides, shows, character meet-and-greets)
- Description: Accommodation and related services, often integrated with theme park visits. Market share is dependent on the specific locations and scale of their hotel operations. Competitors include major hotel chains and independent resorts in tourist destinations.
- Product Name 2: Hotel Stays and Resort Amenities
- Description: Revenue generated from concerts, seasonal events, and curated packages. Market share is fragmented and highly dependent on the specific event. Competitors include other event organizers and entertainment venues.
- Product Name 3: Special Event Tickets and Packages
Market Dynamics
Industry Overview
The attractions and hospitality industry is highly dependent on consumer discretionary spending, travel trends, and economic conditions. It is characterized by seasonal fluctuations, intense competition, and a need for continuous investment in new attractions and experiences to remain relevant.
Positioning
Pursuit Attractions and Hospitality, Inc. would aim to position itself as a provider of unique and memorable entertainment and leisure experiences. Its competitive advantages could lie in its specific geographic locations, unique attraction concepts, integrated hospitality offerings, or strong brand loyalty.
Total Addressable Market (TAM)
The global attractions and theme park market is valued in the hundreds of billions of dollars, with significant contributions from the hospitality sector that intertwines with it. Pursuit Attractions and Hospitality, Inc.'s position within this TAM is dependent on its scale and market penetration, likely aiming for a niche or regional dominance rather than a global share.
Upturn SWOT Analysis
Strengths
- Unique attraction concepts
- Integrated hospitality offerings
- Strong local or regional brand recognition
- Experienced management team
Weaknesses
- Dependence on discretionary spending
- High capital expenditure requirements
- Vulnerability to economic downturns
- Potential for operational disruptions (weather, maintenance)
Opportunities
- Expansion into new geographic markets
- Development of new intellectual property and attractions
- Strategic partnerships and collaborations
- Leveraging technology for enhanced guest experience (e.g., AR, VR)
Threats
- Intense competition from established players
- Changing consumer preferences
- Rising operating costs (labor, energy)
- Regulatory changes and safety concerns
- Pandemics and public health crises
Competitors and Market Share
Key Competitors
- The Walt Disney Company (DIS)
- Universal Parks & Resorts (owned by Comcast, CMCSA)
- Six Flags Entertainment Corporation (SIX)
- Cedar Fair Entertainment Company (FUN)
Competitive Landscape
Pursuit Attractions and Hospitality, Inc. likely faces a competitive landscape dominated by larger, more established players with significant brand recognition and financial resources. Its advantages would be in finding niche markets, developing unique themed experiences, or offering a more personalized guest experience. Disadvantages would include a smaller marketing budget, less purchasing power, and a higher reliance on specific markets.
Major Acquisitions
Example Regional Theme Park
- Year: 2021
- Acquisition Price (USD millions): 75
- Strategic Rationale: To expand geographic footprint and gain access to a new customer base in a growing tourist region.
Boutique Hospitality Group
- Year: 2023
- Acquisition Price (USD millions): 40
- Strategic Rationale: To enhance its hospitality offerings and create integrated leisure packages, increasing overall guest spend.
Growth Trajectory and Initiatives
Historical Growth: Historical growth would be assessed by analyzing trends in revenue, net income, and visitor numbers over several years. Factors influencing growth could include new park openings, attraction expansions, or acquisitions.
Future Projections: Future projections would typically be based on analyst estimates, company guidance, and market research. These projections would consider planned capital expenditures, new market entries, and anticipated consumer spending trends.
Recent Initiatives: Recent initiatives could include the development of new themed lands, technological upgrades to rides, expansion of hotel capacity, or marketing campaigns targeting specific demographics.
Summary
Pursuit Attractions and Hospitality, Inc. operates in a dynamic but competitive entertainment and leisure sector. Its strengths lie in potential unique attractions and integrated hospitality, but it faces significant challenges from larger players and economic sensitivities. Continued investment in new experiences and strategic market positioning are crucial for sustained growth and mitigating threats from evolving consumer tastes and market competition.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Hypothetical company data based on industry trends and common business models in the attractions and hospitality sector.
- General industry reports and market analysis for the attractions and hospitality industry.
Disclaimers:
This JSON output is a hypothetical representation of 'Pursuit Attractions and Hospitality, Inc.' and does not reflect an actual publicly traded company. All financial data, market share information, and specific company details are illustrative. For accurate financial and operational data, consult official filings of actual companies.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pursuit Attractions and Hospitality, Inc.
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2004-08-12 | President, CEO & Director Mr. David W. Barry | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 1500 | Website https://www.pursuit.com |
Full time employees 1500 | Website https://www.pursuit.com | ||
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.

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