
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Marriot Vacations Worldwide (VAC)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: VAC (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $91.8
1 Year Target Price $91.8
4 | Strong Buy |
2 | Buy |
2 | Hold |
2 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 4.32% | Avg. Invested days 53 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.60B USD | Price to earnings Ratio 11.3 | 1Y Target Price 91.8 |
Price to earnings Ratio 11.3 | 1Y Target Price 91.8 | ||
Volume (30-day avg) 10 | Beta 1.5 | 52 Weeks Range 48.64 - 97.17 | Updated Date 08/15/2025 |
52 Weeks Range 48.64 - 97.17 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 4.15% | Basic EPS (TTM) 6.64 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-04 | When - | Estimate 1.81 | Actual 1.96 |
Profitability
Profit Margin 7.67% | Operating Margin (TTM) 18% |
Management Effectiveness
Return on Assets (TTM) 3.6% | Return on Equity (TTM) 10.67% |
Valuation
Trailing PE 11.3 | Forward PE 12.09 | Enterprise Value 7775879474 | Price to Sales(TTM) 0.77 |
Enterprise Value 7775879474 | Price to Sales(TTM) 0.77 | ||
Enterprise Value to Revenue 1.53 | Enterprise Value to EBITDA 11.38 | Shares Outstanding 34602500 | Shares Floating 26779220 |
Shares Outstanding 34602500 | Shares Floating 26779220 | ||
Percent Insiders 8.63 | Percent Institutions 96.86 |
Upturn AI SWOT
Marriot Vacations Worldwide

Company Overview
History and Background
Marriott Vacations Worldwide (MVW) was founded in 1984 as Marriott Ownership Resorts, Inc. It was spun off from Marriott International in 2011. MVW has grown to become a leading global vacation ownership company through acquisitions and organic growth, offering diverse vacation experiences.
Core Business Areas
- Vacation Ownership: Sale of vacation ownership interests (VOIs) under various brands (Marriott Vacation Club, Westin Vacation Club, Sheraton Vacation Club, and Hyatt Vacation Club). Generates revenue from initial sales and ongoing fees.
- Exchange and Third-Party Management: Exchange services through Interval International (II). Also manages resorts on behalf of third parties, earning management fees.
- Rental: Rental of vacation ownership intervals to travelers who are not owners.
- Financing: Provides financing to customers for the purchase of vacation ownership interests.
Leadership and Structure
John E. Geller, Jr. is the President and Chief Executive Officer. The company has a traditional corporate structure with various departments including sales, marketing, finance, and operations, reporting to executive leadership and the Board of Directors.
Top Products and Market Share
Key Offerings
- Marriott Vacation Club: A points-based vacation ownership program offering access to a network of resorts. Market share difficult to precisely define due to the fragmented nature of the timeshare industry; however, MVW is a major player. Competitors include Hilton Grand Vacations, Wyndham Destinations, and Diamond Resorts. Revenue is generated from initial sales and annual maintenance fees.
- Interval International (II): A global exchange network for vacation ownership, providing members with access to resorts worldwide. Interval International (II) market share is significant in the timeshare exchange world. Competitors include RCI (Resort Condominiums International).
Market Dynamics
Industry Overview
The vacation ownership industry is evolving with increasing focus on flexible points-based systems and experiences. The industry is subject to economic cycles and changing travel preferences. Post-pandemic, demand has rebounded strongly.
Positioning
MVW is a leading player in the vacation ownership industry, known for its premium brands and extensive resort network. MVW benefits from its brand recognition and established distribution channels. However, consumer perception of timeshares can be a challenge.
Total Addressable Market (TAM)
The global timeshare market is estimated to be in the tens of billions of dollars. MVW's position within this TAM is strong, leveraging recognized brand names and extensive resort portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Marriott, Westin, Sheraton, Hyatt)
- Extensive resort network
- Loyalty program
- Scalable business model
- Strong sales and marketing capabilities
Weaknesses
- Negative consumer perception of timeshares
- High pressure sales tactics reputation (though improving)
- High customer acquisition costs
- Exposure to economic cycles
- Complex ownership structure
Opportunities
- Expansion into new markets
- Strategic partnerships with travel companies
- Development of new product offerings (e.g., experiential travel)
- Leveraging technology to enhance customer experience
- Capitalizing on growing demand for leisure travel
Threats
- Economic downturns
- Increased competition
- Changes in consumer travel preferences
- Regulatory changes
- Negative publicity regarding timeshares
Competitors and Market Share
Key Competitors
- HGV
- WY
- DSSI
Competitive Landscape
MVWu2019s competitive advantage lies in its strong brand recognition and extensive resort network. However, competitors such as HGV and Wyndham Destinations also have significant market share and established customer bases. The industry is competitive, requiring companies to innovate and adapt to changing consumer preferences.
Major Acquisitions
Welk Resorts
- Year: 2021
- Acquisition Price (USD millions): 430
- Strategic Rationale: Expanded MVW's presence on the West Coast and added high-quality resorts to its portfolio.
Growth Trajectory and Initiatives
Historical Growth: MVW has achieved growth through acquisitions and organic expansion. The company has successfully integrated acquired businesses and expanded its resort network.
Future Projections: Analyst projections generally indicate continued growth for MVW, driven by strong demand for vacation ownership and travel experiences. Growth rates are expected to moderate as the industry matures.
Recent Initiatives: Recent initiatives include expanding into new markets, enhancing its digital platforms, and developing new product offerings to attract younger travelers.
Summary
Marriott Vacations Worldwide is a major player in the timeshare and vacation ownership industry, benefiting from strong brand recognition and a large resort network. Although consumer perception and economic cycles pose challenges, MVW's strategic initiatives and growth in leisure travel position it for continued success. The company needs to be mindful of competition and adapting to shifting consumer preferences. Its robust financial performance supports its growth and shareholder returns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Investor Relations
- Industry Reports
- Analyst Estimates
- Press Releases
Disclaimers:
The data provided is for informational purposes only and should not be considered as financial advice. Market conditions and company performance are subject to change. Please consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marriot Vacations Worldwide
Exchange NYSE | Headquaters Orlando, FL, United States | ||
IPO Launch date 2011-11-08 | CEO, President & Director Mr. John E. Geller Jr. | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 22300 | |
Full time employees 22300 |
Marriott Vacations Worldwide Corporation, a vacation company, engages in the vacation ownership, exchange, rental, and resort and property management businesses in the United States and internationally. The company operates in two segments, Vacation Ownership and Exchange & Third-Party Management. It develops, markets, sells, and manages vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Vacation Club, and Ritz-Carlton Club brands; and holds non-exclusive right to develop, market, and sell whole ownership residential products under the Ritz-Carlton Residences brand name, as well as has a license to use the St. Regis brand for specified fractional ownership products. The company also offers exchange network and membership programs, as well as management services to other resorts and lodging properties through its Interval International and Aqua-Aston businesses. In addition, it provides financing consumer purchases of vacation ownership products; and renting vacation ownership inventory. The company sells its upper upscale tier vacation ownership products under its brands primarily through a network of resort-based sales centers and certain off-site sales locations. Marriott Vacations Worldwide Corporation was founded in 1984 and is headquartered in Orlando, Florida.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.