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Marriot Vacations Worldwide (VAC)



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Upturn Advisory Summary
10/13/2025: VAC (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $91.9
1 Year Target Price $91.9
4 | Strong Buy |
2 | Buy |
2 | Hold |
2 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 4.31% | Avg. Invested days 53 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.25B USD | Price to earnings Ratio 9.78 | 1Y Target Price 91.9 |
Price to earnings Ratio 9.78 | 1Y Target Price 91.9 | ||
Volume (30-day avg) 10 | Beta 1.47 | 52 Weeks Range 48.15 - 96.19 | Updated Date 10/13/2025 |
52 Weeks Range 48.15 - 96.19 | Updated Date 10/13/2025 | ||
Dividends yield (FY) 5.01% | Basic EPS (TTM) 6.64 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.67% | Operating Margin (TTM) 18% |
Management Effectiveness
Return on Assets (TTM) 3.6% | Return on Equity (TTM) 10.67% |
Valuation
Trailing PE 9.78 | Forward PE 12.09 | Enterprise Value 7507364082 | Price to Sales(TTM) 0.67 |
Enterprise Value 7507364082 | Price to Sales(TTM) 0.67 | ||
Enterprise Value to Revenue 1.48 | Enterprise Value to EBITDA 10.99 | Shares Outstanding 34602499 | Shares Floating 26791677 |
Shares Outstanding 34602499 | Shares Floating 26791677 | ||
Percent Insiders 8.63 | Percent Institutions 96.11 |
Upturn AI SWOT
Marriot Vacations Worldwide

Company Overview
History and Background
Marriott Vacations Worldwide Corporation (MVW) was founded in 1984 as a division of Marriott International. It was spun off as a separate publicly traded company in 2011. MVW is one of the largest timeshare companies in the world, focusing on vacation ownership resorts.
Core Business Areas
- Vacation Ownership: Development, marketing, sales, and operation of vacation ownership resorts and programs, offering deeded and points-based ownership.
- Exchange and Third-Party Management: Exchange services through Interval International, providing members with access to resorts worldwide. Also includes management of resorts owned by third parties.
- Rental: Rental of vacation ownership properties to guests who are not owners.
Leadership and Structure
John E. Geller, Jr. is the President and Chief Executive Officer. The organizational structure includes departments focused on resort operations, sales and marketing, finance, and development.
Top Products and Market Share
Key Offerings
- Vacation Ownership Interests: Deeded and points-based vacation ownership products. No specific market share data available, but MVW is a leading player in the timeshare market. Competitors include Wyndham Destinations (WH), Hilton Grand Vacations (HGV), and Bluegreen Vacations (BXG).
- Interval International: Exchange network providing access to a global network of resorts for members. No specific market share data available. Competitors include RCI (part of Wyndham Destinations).
Market Dynamics
Industry Overview
The vacation ownership industry is driven by leisure travel and consumer spending. Trends include increasing demand for flexible ownership options and growing interest in experiential travel.
Positioning
MVW is a leading player in the vacation ownership industry, benefiting from the strong Marriott brand and a large network of resorts. It differentiates itself through high-quality resorts and personalized service.
Total Addressable Market (TAM)
The global timeshare market is estimated at over $20 billion. MVW is well-positioned to capture a significant portion of this market through its established brand and expanding resort portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Marriott)
- Large and diverse resort portfolio
- Loyal customer base
- Experienced management team
- Global presence through Interval International
Weaknesses
- High customer acquisition costs
- Seasonality of demand
- Sensitivity to economic downturns
- Complex ownership structure can deter some buyers
Opportunities
- Expansion into new markets
- Development of new vacation ownership products
- Partnerships with other travel companies
- Increased focus on digital marketing
- Growth in experiential travel
Threats
- Economic recessions
- Increased competition from alternative lodging options (e.g., Airbnb)
- Changes in consumer preferences
- Regulatory changes impacting the timeshare industry
- Natural disasters affecting resort locations
Competitors and Market Share
Key Competitors
- WH
- HGV
- BXG
Competitive Landscape
MVW benefits from the strong Marriott brand, which gives it a competitive advantage in attracting customers. However, competitors like Wyndham Destinations have a larger resort portfolio. MVW's focus on high-quality resorts and personalized service differentiates it from some competitors.
Major Acquisitions
ILG (Interval Leisure Group)
- Year: 2018
- Acquisition Price (USD millions): 4700
- Strategic Rationale: The acquisition of ILG expanded MVW's exchange network and resort portfolio, increasing its scale and reach in the vacation ownership industry.
Growth Trajectory and Initiatives
Historical Growth: Analyze historical revenue and earnings growth rates over the past 5-10 years.
Future Projections: Refer to analyst estimates for future revenue and earnings growth projections.
Recent Initiatives: Review MVW's recent press releases and investor presentations to identify key strategic initiatives, such as new resort developments, acquisitions, or partnerships.
Summary
Marriott Vacations Worldwide is a strong player in the vacation ownership market, leveraging the Marriott brand and a loyal customer base. However, the company faces challenges from economic cycles and increased competition. Recent acquisitions have expanded its portfolio and market reach, but high customer acquisition costs and seasonality remain areas of concern.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, press releases, analyst reports, industry reports
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marriot Vacations Worldwide
Exchange NYSE | Headquaters Orlando, FL, United States | ||
IPO Launch date 2011-11-08 | CEO, President & Director Mr. John E. Geller Jr. | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 22300 | |
Full time employees 22300 |
Marriott Vacations Worldwide Corporation, a vacation company, engages in the vacation ownership, exchange, rental, and resort and property management businesses in the United States and internationally. The company operates in two segments, Vacation Ownership and Exchange & Third-Party Management. It develops, markets, sells, and manages vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Vacation Club, and Ritz-Carlton Club brands; and holds non-exclusive right to develop, market, and sell whole ownership residential products under the Ritz-Carlton Residences brand name, as well as has a license to use the St. Regis brand for specified fractional ownership products. The company also offers exchange network and membership programs, as well as management services to other resorts and lodging properties through its Interval International and Aqua-Aston businesses. In addition, it provides financing consumer purchases of vacation ownership products; and renting vacation ownership inventory. The company sells its upper upscale tier vacation ownership products under its brands primarily through a network of resort-based sales centers and certain off-site sales locations. Marriott Vacations Worldwide Corporation was founded in 1984 and is headquartered in Orlando, Florida.

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