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Upturn AI Summary - About
Marriot Vacations Worldwide(VAC)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for VAC
11/13/2026: VAC (4-star) is a STRONG-BUY. BUY for 21 days. Simulated Profits (5.30%). Updated daily EoD!
Marriott Vacations Worldwide is a prominent player in the vacation ownership and exchange services industry. The company benefits from a portfolio of well-known hospitality brands and a stable base of recurring management fees, which support its financial performance. Its primary growth opportunity lies in leveraging its brand ecosystem to deepen owner engagement and expand its market reach. However, the company faces significant risks related to consumer travel cycles, economic volatility, and intensifying competition from digital lodging platforms. It may best suit investors looking for exposure to the travel sector who are comfortable with the company's debt levels and cyclical nature, while keeping an eye on operational execution.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers moderate growth potential linked to travel demand but faces cyclical industry constraints. |
| Momentum investor | Weak fit | Momentum is generally dependent on broader travel sector sentiment and company-specific catalysts. |
| Value investor | Strong fit while signal remains positive | The stock can offer value to investors if priced at a discount relative to its recurring cash flow potential. |
| Dividend investor | Strong fit | The company provides a consistent dividend yield supported by stable management fees. |
| Low-risk investor | Mixed fit | The stock carries industry-specific risks related to consumer spending and economic cycles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock price is sensitive to macroeconomic news and travel industry cycles. |
| Valuation risk | Medium | Investors must assess the stock price against underlying earnings growth expectations. |
| Competition risk (Hospitality) | Medium / high | Direct competition from other timeshare providers and alternative lodging impacts market share. |
| Business quality | Medium | The model benefits from recurring revenue but remains tied to consumer discretionary spending. |
| Dividend income | Medium | Dividend sustainability depends on the company's ability to maintain healthy operating cash flows. |
| Execution risk | Medium | Successfully integrating brands and managing inventory is crucial to operational success. |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.02B USD | Price to earnings Ratio - | 1Y Target Price 121.91 |
Price to earnings Ratio - | 1Y Target Price 121.91 | ||
Volume (30-day avg) 379.1K shares | Beta 1.32 | 52 Weeks Range 42.68 - 130.30 | Updated Date 11/13/2026 |
52 Weeks Range 42.68 - 130.30 | Updated Date 11/13/2026 | ||
Dividends yield (FY) 2.78% | Basic EPS (TTM) -7.13 |
Sector & Industry Intelligence
Sector
Consumer Cyclical
Constructive- Sentiment
- Strong Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 67.4%
- Active BUY / eligible
- 31 / 46
- 30-Day BUY Count Change
- +23
- Market state
- Strong Bullish
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Resorts & Casinos
- BUY participation
- 100.0%
- Active BUY / eligible
- 1 / 1
- 30-Day BUY Count Change
- +1
Eligible universe: 1 stock.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 66.89% | Avg. Invested days 52 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Vacation Ownership | Sales of timeshare interests and resort management services. | The primary driver of revenue, focused on selling vacation properties and managing them over the long term. |
| Exchange & Network | Membership fees and transaction fees for exchange services. | Provides recurring, high-margin revenue through membership programs like Interval International. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-04 | When Before Market | Estimate 2.56 | Actual 2.64 |
Profitability
Profit Margin -7.09% | Operating Margin (TTM) 13.79% |
Management Effectiveness
Return on Assets (TTM) 3.1% | Return on Equity (TTM) -10.91% |
Valuation
Trailing PE - | Forward PE 6.97 | Enterprise Value 9.13B | Price to Sales(TTM) 1.14 |
Enterprise Value 9.13B | Price to Sales(TTM) 1.14 | ||
Enterprise Value to Revenue 1.73 | Enterprise Value to EBITDA 108.66 | Shares Outstanding 34.42M | Shares Floating 29.20M |
Shares Outstanding 34.42M | Shares Floating 29.20M | ||
Percent Insiders 20 | Percent Institutions 91.09 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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