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VAC 
Marriot Vacations Worldwide (VAC)
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Upturn Advisory Summary
01/09/2026: VAC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $64
1 Year Target Price $64
| 4 | Strong Buy |
| 2 | Buy |
| 2 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 14.51% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.26B USD | Price to earnings Ratio 14.3 | 1Y Target Price 64 |
Price to earnings Ratio 14.3 | 1Y Target Price 64 | ||
Volume (30-day avg) 10 | Beta 1.35 | 52 Weeks Range 43.98 - 87.01 | Updated Date 01/9/2026 |
52 Weeks Range 43.98 - 87.01 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 4.98% | Basic EPS (TTM) 4.57 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.15% | Operating Margin (TTM) 8.37% |
Management Effectiveness
Return on Assets (TTM) 2.72% | Return on Equity (TTM) 7.08% |
Valuation
Trailing PE 14.3 | Forward PE 12.09 | Enterprise Value 7361911589 | Price to Sales(TTM) 0.67 |
Enterprise Value 7361911589 | Price to Sales(TTM) 0.67 | ||
Enterprise Value to Revenue 1.46 | Enterprise Value to EBITDA 12.89 | Shares Outstanding 34613991 | Shares Floating 26798498 |
Shares Outstanding 34613991 | Shares Floating 26798498 | ||
Percent Insiders 8.08 | Percent Institutions 92.53 |
Upturn AI SWOT
Marriot Vacations Worldwide
Company Overview
History and Background
Marriott Vacations Worldwide Corporation (MVW) was spun off from Marriott International, Inc. in 2011. It is a leading global vacation ownership company. Its history traces back to the development of Marriott's initial vacation ownership properties in the 1980s. Significant milestones include the acquisition of ILG (Interval Leisure Group) in 2018, which significantly expanded its brand portfolio and global reach.
Core Business Areas
- Vacation Ownership: This segment involves the development, marketing, sales, and management of vacation ownership resorts under various brands. Customers purchase deeds for a specific unit type at a specific resort or a right-to-use timeshare interest.
- Resort Management: MVW manages a portfolio of vacation ownership properties, providing services such as property management, exchange services through its exchange networks, and ancillary services to owners and guests.
- Tour Operations: This segment includes tour operations businesses that provide vacation packages to consumers, primarily in the UK and Ireland.
Leadership and Structure
Marriott Vacations Worldwide is led by a Board of Directors and a senior executive team, including a Chief Executive Officer (CEO), Chief Financial Officer (CFO), and heads of various operational divisions. The company operates on a global scale with a decentralized management structure for its resorts.
Top Products and Market Share
Key Offerings
- Marriott Vacation Club: A flagship vacation ownership program offering access to a network of resorts worldwide. Competitors include Hilton Grand Vacations, Diamond Resorts, and Wyndham Destinations.
- Westin Vacation Club: Leveraging the Westin brand, this program offers vacation ownership opportunities. Competitors include Hilton Grand Vacations and Wyndham Destinations.
- Sheraton Vacation Club: Similar to Westin, this offers vacation ownership under the Sheraton brand. Competitors include Hilton Grand Vacations and Wyndham Destinations.
- Anantara Vacation Club: A luxury vacation ownership brand in Asia, acquired through ILG. Competitors include Banyan Tree and other regional luxury timeshare providers.
- Interval International: A leading vacation exchange network, allowing owners to exchange their vacation time for stays at other affiliated resorts. Competitors include RCI (part of Wyndham Destinations).
Market Dynamics
Industry Overview
The vacation ownership industry, also known as timeshare, is a mature but evolving market. It's characterized by a mix of large, branded players and independent developers. Key trends include a shift towards flexible use and points-based systems, increasing demand for experiential travel, and a growing focus on digital engagement.
Positioning
Marriott Vacations Worldwide is a leading player in the vacation ownership industry, benefiting from the strong brand recognition and loyalty associated with the Marriott, Westin, and Sheraton names. Its acquisition of ILG significantly expanded its global footprint and diversified its brand portfolio, enhancing its competitive position. Its extensive network of resorts and robust exchange services are key advantages.
Total Addressable Market (TAM)
The global vacation ownership market is estimated to be worth tens of billions of dollars. Marriott Vacations Worldwide, as one of the largest global players, has a significant but not dominant share of this TAM. The company is well-positioned to capture a portion of the growing demand for flexible and branded vacation ownership experiences.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyalty from Marriott, Westin, and Sheraton.
- Extensive global network of resorts and sales centers.
- Diversified brand portfolio through acquisitions (e.g., ILG).
- Robust vacation exchange network (Interval International).
- Experienced management team with deep industry knowledge.
Weaknesses
- High upfront costs for consumers purchasing vacation ownership.
- Perception challenges associated with traditional timeshare models.
- Dependence on leisure travel trends and economic conditions.
- Potential for high marketing and sales expenses.
Opportunities
- Expansion into emerging markets.
- Development of new, flexible vacation ownership products.
- Leveraging technology for enhanced customer engagement and sales.
- Strategic partnerships and further accretive acquisitions.
- Growth in experiential travel and luxury segment.
Threats
- Economic downturns impacting consumer discretionary spending.
- Increased competition from alternative vacation models (e.g., rental platforms, subscription services).
- Regulatory changes affecting the timeshare industry.
- Negative publicity or sentiment surrounding timeshare ownership.
- Rising interest rates impacting financing for consumers.
Competitors and Market Share
Key Competitors
- Hilton Grand Vacations Inc. (HGV)
- Wyndham Destinations, Inc. (now Travel + Leisure Co. - TNL)
- Diamond Resorts International (now part of Hilton Grand Vacations)
Competitive Landscape
MVW's competitive advantages lie in its strong brand portfolio, extensive resort network, and established exchange services. However, competitors like Hilton Grand Vacations and Travel + Leisure Co. are also formidable players with significant market presence and loyal customer bases. The industry is consolidating, making strategic acquisitions and effective brand management crucial.
Major Acquisitions
Interval Leisure Group (ILG)
- Year: 2018
- Acquisition Price (USD millions): 1420
- Strategic Rationale: Acquiring ILG significantly expanded MVW's brand portfolio (adding brands like Westin, Sheraton, and Hyatt Residence Club), global footprint, and vacation exchange capabilities, creating a more diversified and competitive vacation ownership company.
Growth Trajectory and Initiatives
Historical Growth: MVW has demonstrated consistent historical growth, driven by organic expansion, successful integration of acquired businesses, and increasing demand for its vacation ownership products. The acquisition of ILG was a significant catalyst for growth.
Future Projections: Analyst projections generally indicate continued modest to strong growth for MVW, supported by its strategic initiatives, expansion plans, and favorable industry trends. Growth is expected to come from increased sales, resort development, and potential new partnerships.
Recent Initiatives: Recent initiatives have focused on enhancing the customer experience, expanding into new geographic markets, optimizing its sales and marketing channels, and exploring innovative product offerings. Digital transformation and integration of acquired brands remain key strategic areas.
Summary
Marriott Vacations Worldwide (MVW) is a strong player in the vacation ownership market, bolstered by its renowned brands and extensive resort network. Its strategic acquisition of ILG has solidified its position. While facing industry-wide challenges like evolving consumer preferences and economic sensitivities, MVW is well-positioned for continued growth through innovation and expansion. Continued focus on customer experience and strategic market penetration will be key to its long-term success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Marriott Vacations Worldwide Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry analysis reports
- Financial news outlets
Disclaimers:
This analysis is based on publicly available information and aims to provide a structured overview. Financial data and market share estimates are subject to change and should be verified with the latest official reports. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marriot Vacations Worldwide
Exchange NYSE | Headquaters Orlando, FL, United States | ||
IPO Launch date 2011-11-08 | CEO - | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 22300 | |
Full time employees 22300 | |||
Marriott Vacations Worldwide Corporation, a vacation company, engages in the vacation ownership, exchange, rental, and resort and property management businesses in the United States and internationally. The company operates in two segments, Vacation Ownership and Exchange & Third-Party Management. It develops, markets, sells, and manages vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Vacation Club, and Ritz-Carlton Club brands; and holds non-exclusive right to develop, market, and sell whole ownership residential products under the Ritz-Carlton Residences brand name, as well as has a license to use the St. Regis brand for specified fractional ownership products. The company also offers exchange network and membership programs, as well as management services to other resorts and lodging properties through its Interval International and Aqua-Aston businesses. In addition, it provides financing consumer purchases of vacation ownership products; and renting vacation ownership inventory. The company sells its upper upscale tier vacation ownership products under its brands primarily through a network of resort-based sales centers and certain off-site sales locations. Marriott Vacations Worldwide Corporation was founded in 1984 and is headquartered in Orlando, Florida.
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