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VAC 
Marriot Vacations Worldwide (VAC)
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Upturn Advisory Summary
12/05/2025: VAC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $64
1 Year Target Price $64
| 4 | Strong Buy |
| 2 | Buy |
| 2 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 4.31% | Avg. Invested days 53 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.91B USD | Price to earnings Ratio 12.05 | 1Y Target Price 64 |
Price to earnings Ratio 12.05 | 1Y Target Price 64 | ||
Volume (30-day avg) 10 | Beta 1.37 | 52 Weeks Range 44.58 - 94.03 | Updated Date 12/6/2025 |
52 Weeks Range 44.58 - 94.03 | Updated Date 12/6/2025 | ||
Dividends yield (FY) 5.77% | Basic EPS (TTM) 4.57 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.15% | Operating Margin (TTM) 8.37% |
Management Effectiveness
Return on Assets (TTM) 2.72% | Return on Equity (TTM) 7.08% |
Valuation
Trailing PE 12.05 | Forward PE 12.09 | Enterprise Value 7072538624 | Price to Sales(TTM) 0.57 |
Enterprise Value 7072538624 | Price to Sales(TTM) 0.57 | ||
Enterprise Value to Revenue 1.4 | Enterprise Value to EBITDA 12.39 | Shares Outstanding 34613991 | Shares Floating 26824805 |
Shares Outstanding 34613991 | Shares Floating 26824805 | ||
Percent Insiders 8.91 | Percent Institutions 92.79 |
Upturn AI SWOT
Marriot Vacations Worldwide
Company Overview
History and Background
Marriott Vacations Worldwide Corporation (MVW) was spun off from Marriott International in 2011 as a separate, publicly traded company. It operates as a leading global vacation ownership company. Key milestones include the acquisition of The Ritz-Carlton Destination Club in 2010 (prior to spin-off) and the significant acquisition of ILG (Interval Leisure Group) in 2018, which expanded its portfolio and global reach.
Core Business Areas
- Vacation Ownership: Development, marketing, sales, and management of vacation ownership resorts under various brands, including Marriott Vacation Club, The Ritz-Carlton Destination Club, and Grand Residences by Marriott. This involves selling vacation ownership interests (timeshares) and managing the associated properties and clubs.
- Exchange Services: Through its membership in the Association of Vacation Ownership Exchangors (AVOE), MVW facilitates the exchange of vacation ownership intervals, allowing owners to trade their week at one resort for a week at another, or for other travel-related benefits.
- Resort Management: Provides management services for vacation ownership resorts owned by third parties.
Leadership and Structure
Marriott Vacations Worldwide is led by its Board of Directors and an executive management team. As of late 2023, its President and CEO is John E. G. Gower. The company operates through various subsidiaries and geographic divisions to manage its global operations.
Top Products and Market Share
Key Offerings
- Marriott Vacation Club: This is MVW's flagship brand, offering a diverse range of vacation experiences in popular destinations worldwide. It focuses on high-quality accommodations and amenities. While specific market share for individual brands is proprietary, MVW is a dominant player in the vacation ownership sector. Competitors include Hilton Grand Vacations, Wyndham Destinations, and Diamond Resorts.
- The Ritz-Carlton Destination Club: This premium offering provides ultra-luxury vacation ownership experiences for a discerning clientele. It competes with other luxury vacation clubs and high-end fractional ownership offerings. Competitors include Four Seasons Private Residences and exclusive fractional ownership programs.
- Grand Residences by Marriott: This segment offers larger, more luxurious residences for extended stays and full-ownership fractional options, often in prime locations. Competitors are other fractional ownership providers and luxury real estate developers.
Market Dynamics
Industry Overview
The vacation ownership industry is characterized by its focus on recurring revenue through maintenance fees, sales of new inventory, and the resale market. It is influenced by travel trends, consumer discretionary spending, and the luxury hospitality sector. The industry has seen consolidation in recent years, with larger players acquiring smaller ones to expand their portfolios and economies of scale.
Positioning
Marriott Vacations Worldwide is a leading global vacation ownership company, leveraging the strong Marriott brand recognition and loyalty. Its competitive advantages include its expansive portfolio of resorts, robust sales and marketing infrastructure, and a diversified revenue stream from sales, financing, and management fees. The acquisition of ILG significantly broadened its brand and geographical reach.
Total Addressable Market (TAM)
The global vacation ownership market is substantial and growing. While precise TAM figures vary by definition, it is estimated to be in the tens of billions of dollars annually. MVW, as one of the largest players, holds a significant but not dominant position within this TAM, with considerable room for expansion, particularly in emerging markets and through continued brand extensions and acquisitions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and association with Marriott International.
- Extensive portfolio of resorts in desirable global destinations.
- Established sales, marketing, and distribution channels.
- Diversified revenue streams (sales, financing, management fees, maintenance fees).
- Loyal customer base and established exchange network.
Weaknesses
- Reliance on discretionary consumer spending, making it susceptible to economic downturns.
- Perception challenges associated with timeshare ownership by some consumers.
- High upfront sales and marketing costs.
- Potential for increased competition from alternative travel accommodations (e.g., Airbnb).
Opportunities
- Expansion into new geographic markets, especially in Asia and Latin America.
- Leveraging technology for enhanced customer engagement and sales processes.
- Developing new product offerings to cater to evolving consumer preferences.
- Continued consolidation and strategic acquisitions within the industry.
- Growth in the luxury and ultra-luxury vacation ownership segment.
Threats
- Economic recessions impacting consumer spending on luxury goods and services.
- Changes in travel regulations and geopolitical instability.
- Negative publicity or class-action lawsuits related to sales practices.
- Increasing competition from online travel agencies and alternative lodging providers.
- Interest rate hikes affecting financing revenue.
Competitors and Market Share
Key Competitors
- Hilton Grand Vacations Inc. (HGV)
- Wyndham Destinations (part of Travel + Leisure Co.) (TNL)
- Diamond Resorts (now part of Hilton Grand Vacations through acquisition)
Competitive Landscape
MVW's advantages include its strong Marriott brand affiliation, a vast global resort network, and a diversified revenue model. Its disadvantages may include higher operational costs associated with a premium brand and the ongoing challenge of market perception for timeshare products. Competitors like HGV and TNL also have strong brand affiliations and established customer bases, creating a competitive but consolidated market.
Major Acquisitions
Interval Leisure Group (ILG)
- Year: 2018
- Acquisition Price (USD millions): 1420
- Strategic Rationale: Acquisition of ILG significantly expanded MVW's resort portfolio, membership base, and global reach, creating a more diversified and larger vacation ownership enterprise. It brought in brands like Hyatt Vacation Club and Westin Vacation Club.
Growth Trajectory and Initiatives
Historical Growth: MVW has demonstrated historical growth through organic sales, the development of new properties, and strategic acquisitions. The ILG acquisition in 2018 was a significant catalyst for growth, expanding its brand portfolio and market presence. Recent years have shown a recovery and growth trajectory post-pandemic, driven by strong travel demand.
Future Projections: Analyst projections for MVW typically indicate continued revenue growth, driven by increasing vacation ownership sales, higher resort occupancy rates, and the expansion of its managed portfolio. Growth is expected to be supported by its strong brand, diversified offerings, and potential for further market penetration.
Recent Initiatives: Recent initiatives likely include ongoing investment in digital sales and marketing capabilities, the development of new resort projects, and efforts to enhance the owner experience through technology and innovative programs. The company also focuses on operational efficiencies and exploring new partnership opportunities.
Summary
Marriott Vacations Worldwide (MVW) is a strong player in the vacation ownership market, bolstered by its prestigious brand, expansive resort network, and diversified revenue streams. Its significant acquisition of ILG has cemented its position and provided substantial growth opportunities. While susceptible to economic downturns and facing ongoing market perception challenges, MVW is well-positioned to capitalize on the growing demand for experiential travel and luxury vacation ownership, with continued expansion and technological innovation being key to its future success.
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Sources and Disclaimers
Data Sources:
- Company investor relations websites
- Financial news outlets (e.g., Bloomberg, Reuters)
- Industry analysis reports
- SEC filings (10-K, 10-Q)
Disclaimers:
This JSON output is generated based on publicly available information and general industry knowledge. Financial data, market share, and projections are subject to change and may not be entirely up-to-date. This analysis is for informational purposes only and should not be considered financial advice. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marriot Vacations Worldwide
Exchange NYSE | Headquaters Orlando, FL, United States | ||
IPO Launch date 2011-11-08 | Interim President, CEO & Director Mr. Matthew E. Avril CPA | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 22300 | |
Full time employees 22300 | |||
Marriott Vacations Worldwide Corporation, a vacation company, engages in the vacation ownership, exchange, rental, and resort and property management businesses in the United States and internationally. The company operates in two segments, Vacation Ownership and Exchange & Third-Party Management. It develops, markets, sells, and manages vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Vacation Club, and Ritz-Carlton Club brands; and holds non-exclusive right to develop, market, and sell whole ownership residential products under the Ritz-Carlton Residences brand name, as well as has a license to use the St. Regis brand for specified fractional ownership products. The company also offers exchange network and membership programs, as well as management services to other resorts and lodging properties through its Interval International and Aqua-Aston businesses. In addition, it provides financing consumer purchases of vacation ownership products; and renting vacation ownership inventory. The company sells its upper upscale tier vacation ownership products under its brands primarily through a network of resort-based sales centers and certain off-site sales locations. Marriott Vacations Worldwide Corporation was founded in 1984 and is headquartered in Orlando, Florida.
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