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Upturn AI SWOT - About
PRTH 
Priority Technology Holdings Inc (PRTH)
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Upturn Advisory Summary
06/30/2025: PRTH (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $12.8
1 Year Target Price $12.8
| 4 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -53.2% | Avg. Invested days 22 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 614.10M USD | Price to earnings Ratio - | 1Y Target Price 12.8 |
Price to earnings Ratio - | 1Y Target Price 12.8 | ||
Volume (30-day avg) 5 | Beta 1.49 | 52 Weeks Range 4.13 - 12.47 | Updated Date 06/29/2025 |
52 Weeks Range 4.13 - 12.47 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.11 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.02% | Operating Margin (TTM) 15.5% |
Management Effectiveness
Return on Assets (TTM) 5.08% | Return on Equity (TTM) 56.39% |
Valuation
Trailing PE - | Forward PE 9.79 | Enterprise Value 1486540230 | Price to Sales(TTM) 0.68 |
Enterprise Value 1486540230 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 1.65 | Enterprise Value to EBITDA 7.88 | Shares Outstanding 79753504 | Shares Floating 22601338 |
Shares Outstanding 79753504 | Shares Floating 22601338 | ||
Percent Insiders 66.15 | Percent Institutions 22.92 |
Analyst Ratings
Rating 3 | Target Price 12.8 | Buy 1 | Strong Buy 4 |
Buy 1 | Strong Buy 4 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Priority Technology Holdings Inc
Company Overview
History and Background
Priority Technology Holdings, Inc. (PRTH) was founded in 2005. It began as a payments solutions provider focused on helping businesses accept and manage payments. Over time, it has expanded through organic growth and acquisitions, diversifying its offerings to include payment processing, integrated payment solutions, and other financial technology services.
Core Business Areas
- Payment Solutions: Provides comprehensive payment processing services, including credit and debit card processing, mobile payments, and online payment gateways.
- Integrated Payment Solutions: Offers integrated payment solutions that seamlessly integrate with businesses' existing software systems, enhancing efficiency and streamlining operations.
- Other Financial Technology Services: Includes services such as merchant acquiring, payment analytics, and risk management solutions.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives responsible for strategic direction and operational management. The organizational structure is hierarchical, with various departments and teams focused on specific functions, such as sales, marketing, technology, and customer service.
Top Products and Market Share
Key Offerings
- MX Merchant: A cloud-based payment processing platform that offers a range of features, including payment acceptance, invoicing, and customer management. No official market share data is readily available. Competitors include Square (SQ), PayPal (PYPL), and Stripe.
- Revenue: Revenue numbers are not available for the MX Merchant product specifically, but consolidated reporting shows Payment Solutions as a key revenue driver.
- Integrated Partner Program: Enables software companies and other businesses to integrate Priority's payment processing services into their own platforms. No official market share data is readily available. Competitors include other integrated payment solution providers such as Adyen (ADYEN.AS) and Global Payments (GPN).
Market Dynamics
Industry Overview
The payment processing industry is experiencing substantial growth due to the increasing adoption of digital payment methods, e-commerce, and mobile payments. The industry is highly competitive, with numerous players vying for market share.
Positioning
Priority Technology Holdings Inc aims to differentiate itself through its integrated payment solutions and customer-centric approach. It competes with larger, more established players in the industry.
Total Addressable Market (TAM)
The global digital payments market is projected to reach trillions of dollars. Priority Technology Holdings Inc is positioned to capture a share of this growing market through its diverse range of payment solutions and integrated offerings.
Upturn SWOT Analysis
Strengths
- Integrated Payment Solutions
- Customer-Centric Approach
- Established Partner Network
- Cloud-Based Platform
Weaknesses
- Smaller Scale Compared to Major Competitors
- Limited Brand Recognition
- Dependence on Acquisitions for Growth
Opportunities
- Expanding into New Markets
- Increasing Adoption of Digital Payments
- Strategic Partnerships
- Further Development of Integrated Solutions
Threats
- Intense Competition
- Changing Regulatory Landscape
- Cybersecurity Risks
- Economic Downturns
Competitors and Market Share
Key Competitors
- SQ
- PYPL
- GPN
- FISV
- ADYEN.AS
Competitive Landscape
Priority Technology Holdings Inc faces intense competition from larger, more established players in the payment processing industry. It aims to differentiate itself through its integrated solutions and customer service.
Major Acquisitions
Open Source Systems, LLC
- Year: 2019
- Acquisition Price (USD millions): 58
- Strategic Rationale: Accelerated growth and expanded capabilities in integrated payments.
Growth Trajectory and Initiatives
Historical Growth: Priority Technology Holdings Inc's historical growth has been driven by organic growth and acquisitions.
Future Projections: Future growth projections are subject to market conditions and analyst estimates. They are not readily available for explicit reporting here.
Recent Initiatives: Recent initiatives include strategic acquisitions, partnerships, and product enhancements to expand its market reach.
Summary
Priority Technology Holdings is a smaller player in a highly competitive market. While their integrated solutions offer a niche advantage, they face challenges due to limited brand recognition and a reliance on acquisitions. Growth opportunities exist through market expansion and digital payment adoption, but competition and regulatory changes pose threats. Further investment into innovative solutions and brand awareness would be beneficial.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data is based on approximations and estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Priority Technology Holdings Inc
Exchange NASDAQ | Headquaters Alpharetta, GA, United States | ||
IPO Launch date 2016-12-06 | Executive Chairman, President & CEO Mr. Thomas Charles Priore | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1005 | Website https://prioritycommerce.com |
Full time employees 1005 | Website https://prioritycommerce.com | ||
Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. The company offers SMB payments solutions, such as full-service acquiring and payment-enabled solutions for B2C transactions, leveraging proprietary software platform, distributed through independent sales organizations, direct sales, and vertically focused independent software vendors channels. It also offers MX product suite, which includes MX Connect and MX Merchant products, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance using core payment processing. In addition, the company offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. Further, it provides market-leading accounts payable automation solutions to corporations, software partners and financial institutions, including Citibank, Visa, and Mastercard. Additionally, the company offers embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. It serves SMB and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors and value-added resellers. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.
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