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Upturn AI SWOT - About
PRTH 
Priority Technology Holdings Inc (PRTH)
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Upturn Advisory Summary
08/07/2025: PRTH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $12.6
1 Year Target Price $12.6
| 4 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -56.09% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/07/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 594.16M USD | Price to earnings Ratio - | 1Y Target Price 12.6 |
Price to earnings Ratio - | 1Y Target Price 12.6 | ||
Volume (30-day avg) 5 | Beta 1.51 | 52 Weeks Range 4.31 - 12.47 | Updated Date 08/7/2025 |
52 Weeks Range 4.31 - 12.47 | Updated Date 08/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.17 | Actual 0.26 |
Profitability
Profit Margin 3.02% | Operating Margin (TTM) 15.5% |
Management Effectiveness
Return on Assets (TTM) 5.08% | Return on Equity (TTM) 56.39% |
Valuation
Trailing PE - | Forward PE 11.52 | Enterprise Value 1467399396 | Price to Sales(TTM) 0.66 |
Enterprise Value 1467399396 | Price to Sales(TTM) 0.66 | ||
Enterprise Value to Revenue 1.58 | Enterprise Value to EBITDA 7.51 | Shares Outstanding 79753504 | Shares Floating 22601338 |
Shares Outstanding 79753504 | Shares Floating 22601338 | ||
Percent Insiders 66.15 | Percent Institutions 23.17 |
Upturn AI SWOT
Priority Technology Holdings Inc
Company Overview
History and Background
Priority Technology Holdings, Inc. was founded in 2005. It has grown through acquisitions and organic growth, focusing on payment processing and integrated payment solutions.
Core Business Areas
- Payment Solutions: Provides merchant acquiring, payment processing, and related services to businesses of all sizes.
- Integrated Partners: Offers integrated payment solutions through software vendors and other partners.
Leadership and Structure
The leadership team consists of experienced executives in the payments industry. The organizational structure is designed to support both direct sales and partnerships.
Top Products and Market Share
Key Offerings
- Product Name 1: Priority Payment Systems: A payment processing platform offering credit and debit card processing, mobile payments, and other solutions. Market share data is not readily available but it competes with companies like FIS (FIS), Global Payments (GPN) and Block (SQ).
- Product Name 2: MX ISO Platform: An independent sales organization (ISO) platform. Revenue data for this specific platform is not publicly available. Competing with companies like Paysafe (PSFE).
Market Dynamics
Industry Overview
The payment processing industry is competitive and rapidly evolving, driven by technological advancements and changing consumer preferences.
Positioning
Priority Technology Holdings Inc. positions itself as a technology-driven payment solutions provider, focusing on integrated partnerships. It differentiates itself through its proprietary technology and partner-centric approach.
Total Addressable Market (TAM)
The total addressable market for payment processing is estimated to be in the trillions of dollars globally. Priority Technology Holdings Inc is positioned to capture a small but significant share of this market through its partnerships and technology offerings.
Upturn SWOT Analysis
Strengths
- Strong Partner Network
- Proprietary Technology
- Diverse Product Offerings
Weaknesses
- Smaller Market Share Compared to Major Players
- Reliance on Partnerships
- Limited Brand Recognition
Opportunities
- Growing E-Commerce Market
- Increasing Adoption of Mobile Payments
- Expansion into New Geographies
Threats
- Intense Competition
- Regulatory Changes
- Technological Disruptions
Competitors and Market Share
Key Competitors
- FIS (FIS)
- Global Payments (GPN)
- Block (SQ)
- Paysafe (PSFE)
Competitive Landscape
Priority Technology Holdings Inc faces intense competition from larger, more established players. Its advantages include its partner-centric approach and proprietary technology.
Major Acquisitions
Open Road Commerce
- Year: 2021
- Acquisition Price (USD millions): 85
- Strategic Rationale: Strengthen its integrated payments solutions offering by adding Open Road's suite of omnichannel commerce services.
Growth Trajectory and Initiatives
Historical Growth: Priority Technology Holdings Inc has experienced growth through acquisitions and organic expansion of its payment processing solutions.
Future Projections: Future growth projections are not available at this time.
Recent Initiatives: Recent initiatives include expanding its partner network and enhancing its technology platform.
Summary
Priority Technology Holdings Inc is a smaller player in the competitive payment processing industry. Its strengths lie in its partner network and proprietary technology. It needs to increase market share and brand recognition. The company must navigate the threats of competition and regulatory changes to capitalize on e-commerce and mobile payment opportunities.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Public Filings
- Industry Reports
Disclaimers:
The information provided is based on publicly available data and should not be considered investment advice. Market share data is estimated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Priority Technology Holdings Inc
Exchange NASDAQ | Headquaters Alpharetta, GA, United States | ||
IPO Launch date 2016-12-06 | Executive Chairman, President & CEO Mr. Thomas Charles Priore | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1005 | Website https://prioritycommerce.com |
Full time employees 1005 | Website https://prioritycommerce.com | ||
Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. The company offers SMB payments solutions, such as full-service acquiring and payment-enabled solutions for B2C transactions, leveraging proprietary software platform, distributed through independent sales organizations, direct sales, and vertically focused independent software vendors channels. It also offers MX product suite, which includes MX Connect and MX Merchant products, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance using core payment processing. In addition, the company offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. Further, it provides market-leading accounts payable automation solutions to corporations, software partners and financial institutions, including Citibank, Visa, and Mastercard. Additionally, the company offers embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. It serves SMB and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors and value-added resellers. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.
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