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Priority Technology Holdings Inc (PRTH)

Upturn stock ratingUpturn stock rating
$8.39
Last Close (24-hour delay)
Profit since last BUY-0.47%
upturn advisory
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Upturn Advisory Summary

08/28/2025: PRTH (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

5 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $12.6

1 Year Target Price $12.6

Analysts Price Target For last 52 week
$12.6 Target price
52w Low $5.01
Current$8.39
52w High $12.47

Analysis of Past Performance

Type Stock
Historic Profit -56.3%
Avg. Invested days 22
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 670.51M USD
Price to earnings Ratio 32.19
1Y Target Price 12.6
Price to earnings Ratio 32.19
1Y Target Price 12.6
Volume (30-day avg) 5
Beta 1.51
52 Weeks Range 5.01 - 12.47
Updated Date 08/29/2025
52 Weeks Range 5.01 - 12.47
Updated Date 08/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.26

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-08-07
When -
Estimate 0.17
Actual 0.26

Profitability

Profit Margin 4.03%
Operating Margin (TTM) 15.74%

Management Effectiveness

Return on Assets (TTM) 4.94%
Return on Equity (TTM) 56.39%

Valuation

Trailing PE 32.19
Forward PE 13.72
Enterprise Value 1539620032
Price to Sales(TTM) 0.73
Enterprise Value 1539620032
Price to Sales(TTM) 0.73
Enterprise Value to Revenue 1.68
Enterprise Value to EBITDA 7.71
Shares Outstanding 79917904
Shares Floating 27129738
Shares Outstanding 79917904
Shares Floating 27129738
Percent Insiders 66.01
Percent Institutions 22.07

ai summary icon Upturn AI SWOT

Priority Technology Holdings Inc

stock logo

Company Overview

overview logo History and Background

Priority Technology Holdings, Inc. was founded in 2005. It has grown through acquisitions and organic growth, focusing on payment processing and integrated payment solutions.

business area logo Core Business Areas

  • Payment Solutions: Provides merchant acquiring, payment processing, and related services to businesses of all sizes.
  • Integrated Partners: Offers integrated payment solutions through software vendors and other partners.

leadership logo Leadership and Structure

The leadership team consists of experienced executives in the payments industry. The organizational structure is designed to support both direct sales and partnerships.

Top Products and Market Share

overview logo Key Offerings

  • Product Name 1: Priority Payment Systems: A payment processing platform offering credit and debit card processing, mobile payments, and other solutions. Market share data is not readily available but it competes with companies like FIS (FIS), Global Payments (GPN) and Block (SQ).
  • Product Name 2: MX ISO Platform: An independent sales organization (ISO) platform. Revenue data for this specific platform is not publicly available. Competing with companies like Paysafe (PSFE).

Market Dynamics

industry overview logo Industry Overview

The payment processing industry is competitive and rapidly evolving, driven by technological advancements and changing consumer preferences.

Positioning

Priority Technology Holdings Inc. positions itself as a technology-driven payment solutions provider, focusing on integrated partnerships. It differentiates itself through its proprietary technology and partner-centric approach.

Total Addressable Market (TAM)

The total addressable market for payment processing is estimated to be in the trillions of dollars globally. Priority Technology Holdings Inc is positioned to capture a small but significant share of this market through its partnerships and technology offerings.

Upturn SWOT Analysis

Strengths

  • Strong Partner Network
  • Proprietary Technology
  • Diverse Product Offerings

Weaknesses

  • Smaller Market Share Compared to Major Players
  • Reliance on Partnerships
  • Limited Brand Recognition

Opportunities

  • Growing E-Commerce Market
  • Increasing Adoption of Mobile Payments
  • Expansion into New Geographies

Threats

  • Intense Competition
  • Regulatory Changes
  • Technological Disruptions

Competitors and Market Share

competitor logo Key Competitors

  • FIS (FIS)
  • Global Payments (GPN)
  • Block (SQ)
  • Paysafe (PSFE)

Competitive Landscape

Priority Technology Holdings Inc faces intense competition from larger, more established players. Its advantages include its partner-centric approach and proprietary technology.

Major Acquisitions

Open Road Commerce

  • Year: 2021
  • Acquisition Price (USD millions): 85
  • Strategic Rationale: Strengthen its integrated payments solutions offering by adding Open Road's suite of omnichannel commerce services.

Growth Trajectory and Initiatives

Historical Growth: Priority Technology Holdings Inc has experienced growth through acquisitions and organic expansion of its payment processing solutions.

Future Projections: Future growth projections are not available at this time.

Recent Initiatives: Recent initiatives include expanding its partner network and enhancing its technology platform.

Summary

Priority Technology Holdings Inc is a smaller player in the competitive payment processing industry. Its strengths lie in its partner network and proprietary technology. It needs to increase market share and brand recognition. The company must navigate the threats of competition and regulatory changes to capitalize on e-commerce and mobile payment opportunities.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • Public Filings
  • Industry Reports

Disclaimers:

The information provided is based on publicly available data and should not be considered investment advice. Market share data is estimated.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Priority Technology Holdings Inc

Exchange NASDAQ
Headquaters Alpharetta, GA, United States
IPO Launch date 2016-12-06
Executive Chairman, President & CEO Mr. Thomas Charles Priore
Sector Technology
Industry Software - Infrastructure
Full time employees 1005
Full time employees 1005

Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. The company offers SMB payments solutions, such as full-service acquiring and payment-enabled solutions for B2C transactions, leveraging proprietary software platform, distributed through independent sales organizations, direct sales, and vertically focused independent software vendors channels. It also offers MX product suite, which includes MX Connect and MX Merchant products, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance using core payment processing. In addition, the company offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. Further, it provides market-leading accounts payable automation solutions to corporations, software partners and financial institutions, including Citibank, Visa, and Mastercard. Additionally, the company offers embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. It serves SMB and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors and value-added resellers. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.