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Upturn AI SWOT - About
PRTH 
Priority Technology Holdings Inc (PRTH)
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Upturn Advisory Summary
09/16/2025: PRTH (1-star) is a SELL. SELL since 2 days. Simulated Profits (-11.74%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $12.6
1 Year Target Price $12.6
| 4 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -61.24% | Avg. Invested days 22 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 579.40M USD | Price to earnings Ratio 27.88 | 1Y Target Price 12.6 |
Price to earnings Ratio 27.88 | 1Y Target Price 12.6 | ||
Volume (30-day avg) 5 | Beta 1.64 | 52 Weeks Range 5.01 - 12.47 | Updated Date 09/16/2025 |
52 Weeks Range 5.01 - 12.47 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.03% | Operating Margin (TTM) 15.74% |
Management Effectiveness
Return on Assets (TTM) 4.94% | Return on Equity (TTM) 56.39% |
Valuation
Trailing PE 27.88 | Forward PE 8 | Enterprise Value 1465296362 | Price to Sales(TTM) 0.63 |
Enterprise Value 1465296362 | Price to Sales(TTM) 0.63 | ||
Enterprise Value to Revenue 1.6 | Enterprise Value to EBITDA 7.33 | Shares Outstanding 79917904 | Shares Floating 27129738 |
Shares Outstanding 79917904 | Shares Floating 27129738 | ||
Percent Insiders 66.01 | Percent Institutions 22.02 |
Upturn AI SWOT
Priority Technology Holdings Inc
Company Overview
History and Background
Priority Technology Holdings, Inc. provides merchant acquiring and payment processing services. Founded in 2005, Priority has grown through strategic acquisitions and organic expansion, focusing on integrated payments solutions and value-added services.
Core Business Areas
- Merchant Acquiring: Provides payment processing services, including credit and debit card processing, ACH transactions, and other payment methods, primarily to small and medium-sized businesses (SMBs).
- Integrated Payments: Offers integrated payment solutions tailored to specific industries, embedding payment processing capabilities into software platforms used by businesses. This includes both business management software and also payments solutions.
- Business Management Software: Provides clients with software solutions to manage POS systems, customer relations, inventory, and back-office solutions.
Leadership and Structure
Priority Technology Holdings is led by CEO John Priore. The company has a board of directors and a typical corporate structure with departments for finance, operations, technology, sales, and marketing.
Top Products and Market Share
Key Offerings
- MX Merchant: MX Merchant is a payment processing platform that offers credit card processing, mobile payments, and online payment gateways. Competitors include Stripe, Square, and PayPal. Market share data is not publicly disclosed.
- CPX: CPX is an API-driven, open architecture payments platform for developers that want to integrate payment acceptance into their proprietary software, applications or ecosystem. Key competitors include NMI and Spreedly. Market share data is not publicly disclosed.
Market Dynamics
Industry Overview
The payment processing industry is highly competitive and rapidly evolving, driven by technological advancements, changing consumer preferences, and increasing regulatory scrutiny. Consolidation is a major theme.
Positioning
Priority Technology Holdings positions itself as a technology-driven payment solutions provider, emphasizing integrated payments and value-added services to differentiate itself from larger competitors.
Total Addressable Market (TAM)
The global digital payments market is expected to reach trillions of dollars. Priority is positioned to capture a segment of this market through its integrated solutions and SMB focus.
Upturn SWOT Analysis
Strengths
- Integrated payments solutions
- Focus on SMBs
- Strategic acquisitions
- Proprietary technology platforms (MX Merchant, CPX)
Weaknesses
- Smaller market share compared to industry giants
- Dependence on third-party processors
- Leveraged balance sheet
Opportunities
- Growing demand for integrated payments
- Expansion into new markets
- Partnerships with software vendors
- Increasing adoption of mobile payments
Threats
- Intense competition
- Regulatory changes
- Cybersecurity risks
- Economic downturn
Competitors and Market Share
Key Competitors
- FIS
- GPN
- SQ
Competitive Landscape
Priority Technology Holdings competes with larger, more established payment processors. Its advantages lie in its integrated solutions and focus on SMBs, but it faces challenges in terms of scale and resources.
Major Acquisitions
CPX
- Year: 2020
- Acquisition Price (USD millions): 10
- Strategic Rationale: Expanded Priority's API and development capabilities to further support ISVs and developers looking for payments integrations.
Growth Trajectory and Initiatives
Historical Growth: Priority Technology Holdings has grown both organically and through acquisitions.
Future Projections: Future growth projections are based on analyst estimates, which are not available in this format.
Recent Initiatives: Recent initiatives include strategic acquisitions and product development efforts focused on integrated payments.
Summary
Priority Technology Holdings is a smaller player in a competitive payments market, focusing on integrated solutions and SMBs. While its strategic acquisitions and technology platforms are strengths, it faces challenges from larger competitors and a leveraged balance sheet. Opportunities lie in the growing demand for integrated payments and mobile solutions, but regulatory changes and cybersecurity risks pose threats. Overall, the company's specialized approach provides a potential avenue for growth, but its smaller scale creates inherent risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (where available)
- Industry Reports
- Analyst Estimates (generalized)
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Financial data is not live and may be outdated. Market share data is approximate. This analysis is for informational purposes only and does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Priority Technology Holdings Inc
Exchange NASDAQ | Headquaters Alpharetta, GA, United States | ||
IPO Launch date 2016-12-06 | Executive Chairman, President & CEO Mr. Thomas Charles Priore | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1005 | Website https://prioritycommerce.com |
Full time employees 1005 | Website https://prioritycommerce.com | ||
Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. The company offers SMB payments solutions, such as full-service acquiring and payment-enabled solutions for B2C transactions, leveraging proprietary software platform, distributed through independent sales organizations, direct sales, and vertically focused independent software vendors channels. It also offers MX product suite, which includes MX Connect and MX Merchant products, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance using core payment processing. In addition, the company offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. Further, it provides market-leading accounts payable automation solutions to corporations, software partners and financial institutions, including Citibank, Visa, and Mastercard. Additionally, the company offers embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. It serves SMB and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors and value-added resellers. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.
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