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Upturn AI SWOT - About
QSR 
Restaurant Brands International Inc (QSR)
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Upturn Advisory Summary
09/17/2025: QSR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
31 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $76.68
1 Year Target Price $76.68
| 15 | Strong Buy |
| 6 | Buy |
| 9 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.45% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 28.98B USD | Price to earnings Ratio 24.09 | 1Y Target Price 76.68 |
Price to earnings Ratio 24.09 | 1Y Target Price 76.68 | ||
Volume (30-day avg) 31 | Beta 0.63 | 52 Weeks Range 58.16 - 72.08 | Updated Date 09/17/2025 |
52 Weeks Range 58.16 - 72.08 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 3.76% | Basic EPS (TTM) 2.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.43% | Operating Margin (TTM) 26.76% |
Management Effectiveness
Return on Assets (TTM) 5.81% | Return on Equity (TTM) 24% |
Valuation
Trailing PE 24.09 | Forward PE 11.45 | Enterprise Value 35858283863 | Price to Sales(TTM) 3.18 |
Enterprise Value 35858283863 | Price to Sales(TTM) 3.18 | ||
Enterprise Value to Revenue 3.94 | Enterprise Value to EBITDA 14.7 | Shares Outstanding 327807008 | Shares Floating 299076586 |
Shares Outstanding 327807008 | Shares Floating 299076586 | ||
Percent Insiders 1.64 | Percent Institutions 90.64 |
Upturn AI SWOT
Restaurant Brands International Inc
Company Overview
History and Background
Restaurant Brands International Inc. (RBI) was formed in 2014 through the merger of Burger King and Tim Hortons. In 2017, RBI acquired Popeyes Louisiana Kitchen. The company focuses on quick-service restaurants (QSR).
Core Business Areas
- Burger King: Burger King is a global QSR chain known for its flame-grilled burgers, particularly the Whopper. It focuses on value meals and fast service.
- Tim Hortons: Tim Hortons is a Canadian QSR chain known for coffee, baked goods, and quick meals. It is a dominant player in the Canadian market.
- Popeyes: Popeyes Louisiana Kitchen is a QSR chain specializing in Louisiana-style fried chicken and related menu items. It targets a distinct flavor profile and quick service.
Leadership and Structure
RBI is led by CEO Joshua Kobza. The organizational structure includes brand presidents for each of the core brands (Burger King, Tim Hortons, and Popeyes), supported by functional leadership in areas like marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Whopper (Burger King): The Whopper is Burger King's signature flame-grilled burger. Competitors include McDonald's Big Mac and Wendy's Dave's Single. Burger King had $9.45 Billion in sales in 2023.
- Coffee (Tim Hortons): Tim Hortons' coffee is a core offering and a major driver of traffic. Competitors include Starbucks and McDonald's McCafe. Tim Hortons had $6.92 Billion in sales in 2023.
- Chicken Sandwich (Popeyes): Popeyes' Chicken Sandwich is a key product that significantly boosted brand awareness and sales. Competitors include Chick-fil-A and McDonald's McChicken. Popeyes had $6.39 Billion in sales in 2023.
Market Dynamics
Industry Overview
The QSR industry is highly competitive, driven by factors like convenience, value, and evolving consumer preferences. Trends include increased focus on digital ordering, delivery, and menu innovation.
Positioning
RBI is a major player in the QSR industry, leveraging its portfolio of established brands. Competitive advantages include brand recognition, global reach, and operational efficiencies.
Total Addressable Market (TAM)
The global QSR market is estimated to be in the trillions of dollars. RBI is positioned to capture a significant share of this market through its diverse brand portfolio and expansion strategies.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Global Presence
- Franchise Model
- Established Supply Chain
- Value Offerings
Weaknesses
- Brand Image Issues (Burger King)
- Over-Reliance on Franchisees
- Inconsistent Execution Across Locations
- Negative publicity with leadership changes
- High Debt Levels
Opportunities
- Menu Innovation
- Digital Expansion
- International Growth
- Partnerships and Collaborations
- Delivery Service Expansion
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturn
- Rising Labor Costs
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- MCD
- SBUX
- YUM
Competitive Landscape
RBI faces intense competition from other QSR chains. The company's competitive advantages include its strong brand portfolio, global reach, and franchise model. Its disadvantages include brand image issues with Burger King and a reliance on franchisees.
Major Acquisitions
Popeyes Louisiana Kitchen
- Year: 2017
- Acquisition Price (USD millions): 1800
- Strategic Rationale: Acquisition of Popeyes provided RBI with a new growth platform in the attractive fried chicken segment.
Growth Trajectory and Initiatives
Historical Growth: RBI has experienced significant growth in recent years, driven by the expansion of its existing brands and the acquisition of Popeyes.
Future Projections: Analysts expect RBI to continue to grow revenue and earnings in the coming years, driven by comparable sales growth, new restaurant openings, and cost management initiatives.
Recent Initiatives: RBI's recent initiatives include menu innovation, digital expansion, and international growth. The company is also focused on improving operational efficiency and enhancing the customer experience.
Summary
Restaurant Brands International possesses a strong portfolio of recognizable brands with a global presence, driving revenue growth. However, high debt and reliance on franchisees pose challenges. RBI's future success hinges on effective brand management, menu innovation, and successful expansion into international markets. Focus on consistent execution across locations, and addressing changing consumer preferences, are critical.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Investor Presentations
- Earnings Call Transcripts
- Industry Reports
- Market Data Providers
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Restaurant Brands International Inc
Exchange NYSE | Headquaters Miami, FL, United States | ||
IPO Launch date 2006-05-18 | CEO - | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 37600 | Website https://www.rbi.com |
Full time employees 37600 | Website https://www.rbi.com | ||
Restaurant Brands International Inc. operates as a quick-service restaurant company in Canada, the United States, and internationally. It operates through six segments: Tim Hortons, Burger King, Popeyes Louisiana Kitchen, Firehouse Subs, International, and Restaurant Holdings. The company owns and franchises Tim Hortons, a coffee and baked good restaurant chain that offers beverages, sandwiches, wraps, flatbread pizzas, and others; Burger King, a quick service hamburger restaurant chain that offers flame-grilled hamburgers, chicken, and other sandwiches; Popeyes, a quick service chicken concept that offers a Louisiana style menu, including fried bone-in chicken, chicken sandwiches, chicken tenders, wings, fried shrimp, and regional items; and Firehouse Subs, which offers subs with meats and cheese, as well as chopped salads, chili, soups, soft drinks, and other sides. Restaurant Brands International Inc. was founded in 1954 and is headquartered in Miami, Florida.
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