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Upturn AI SWOT - About
QSR 
Restaurant Brands International Inc (QSR)
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Upturn Advisory Summary
07/08/2025: QSR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
31 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $76.96
1 Year Target Price $76.96
| 15 | Strong Buy |
| 6 | Buy |
| 9 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.45% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/08/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 30.98B USD | Price to earnings Ratio 23 | 1Y Target Price 76.96 |
Price to earnings Ratio 23 | 1Y Target Price 76.96 | ||
Volume (30-day avg) 31 | Beta 0.63 | 52 Weeks Range 58.16 - 72.44 | Updated Date 07/8/2025 |
52 Weeks Range 58.16 - 72.44 | Updated Date 07/8/2025 | ||
Dividends yield (FY) 3.74% | Basic EPS (TTM) 2.95 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.83% | Operating Margin (TTM) 24.51% |
Management Effectiveness
Return on Assets (TTM) 6.03% | Return on Equity (TTM) 27.75% |
Valuation
Trailing PE 23 | Forward PE 13.62 | Enterprise Value 37357547374 | Price to Sales(TTM) 3.54 |
Enterprise Value 37357547374 | Price to Sales(TTM) 3.54 | ||
Enterprise Value to Revenue 4.26 | Enterprise Value to EBITDA 14.51 | Shares Outstanding 327643008 | Shares Floating 299184202 |
Shares Outstanding 327643008 | Shares Floating 299184202 | ||
Percent Insiders 1.38 | Percent Institutions 90.73 |
Upturn AI SWOT
Restaurant Brands International Inc
Company Overview
History and Background
Restaurant Brands International (RBI) was formed in 2014 through the merger of Burger King and Tim Hortons. In 2017, RBI acquired Popeyes Louisiana Kitchen. RBI's origins trace back to the founding of Burger King in 1954 and Tim Hortons in 1964. These chains have grown substantially through franchising and company-owned locations.
Core Business Areas
- Burger King: Burger King is a global fast-food chain known for its flame-grilled burgers, fries, and shakes. It relies heavily on franchised locations for expansion.
- Tim Hortons: Tim Hortons is a Canadian-based quick-service restaurant chain famous for its coffee, donuts, and other baked goods. Predominantly located in Canada but with growing international presence.
- Popeyes Louisiana Kitchen: Popeyes is a fast-food chain specializing in Louisiana-style fried chicken and seafood. Its growth strategy includes expanding both domestically and internationally through franchising.
- Firehouse Subs: Firehouse Subs is a fast-casual restaurant chain known for its hot subs, founded by firefighters in 1994, acquired by RBI in 2021.
Leadership and Structure
RBI is led by a CEO and a senior management team. The company operates under a franchise-heavy model, with regional leadership managing franchise relationships and operations for each brand.
Top Products and Market Share
Key Offerings
- Burger King's Whopper: The Whopper is Burger King's signature burger. It faces competition from McDonald's Big Mac and Wendy's Dave's Single. Market share is variable depending on geographic region and promotional activity. Revenue isn't publicly broken down by specific product. Competitors include: MCD, WEN.
- Tim Hortons Coffee: Tim Hortons coffee is a staple product, particularly in Canada. It competes with Starbucks and McDonald's McCafe. Market share in Canada is significant, but specific revenue figures are not disclosed publicly. Competitors include: SBUX, MCD.
- Popeyes Chicken Sandwich: Popeyes Chicken Sandwich is a popular menu item introduced in 2019. Competes directly with Chick-fil-A and other fast-food chicken offerings. Increased Popeyes' market share substantially upon release. Competitors include: Private (Chick-fil-A), MCD.
- Firehouse Subs Hot Subs: Firehouse Subs hot subs made with premium ingredients and a charitable giving component. Competes with Subway and Jersey Mike's Subs. Competitors include: Private (Subway), Private (Jersey Mike's).
Market Dynamics
Industry Overview
The fast-food and quick-service restaurant industry is highly competitive, with numerous national and international players. Trends include increasing demand for convenience, digital ordering, and healthier menu options.
Positioning
RBI positions itself as a global player with a diverse portfolio of iconic brands. Its competitive advantage lies in its established brand recognition and franchise network.
Total Addressable Market (TAM)
The global fast-food market is estimated at over $900 billion. RBI is well-positioned to capture a share of this TAM through its various brands and international expansion plans.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Burger King, Tim Hortons, Popeyes, Firehouse Subs)
- Extensive franchise network
- Diverse geographic presence
- Loyalty programs and digital capabilities
- Cost efficiencies through scale
Weaknesses
- Dependence on franchisee performance
- Inconsistent service quality across locations
- Vulnerable to changing consumer preferences
- Integration challenges with acquisitions
- Brand reputation management (incidents can heavily affect stock price)
Opportunities
- International expansion, particularly in emerging markets
- Menu innovation and healthier options
- Leveraging technology for improved customer experience
- Strategic acquisitions and partnerships
- Increased focus on sustainability and ethical sourcing
Threats
- Intense competition from other fast-food chains
- Rising labor and commodity costs
- Changing consumer tastes and preferences
- Economic downturns affecting consumer spending
- Regulatory changes (e.g., minimum wage, health standards)
Competitors and Market Share
Key Competitors
- MCD
- YUM
- WEN
- JACK
Competitive Landscape
RBI benefits from a diversified portfolio and strong brands but faces stiff competition from larger players like McDonald's. Its franchise model presents both opportunities and challenges compared to competitors.
Major Acquisitions
Firehouse Subs
- Year: 2021
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Expanded RBI's portfolio into the fast-casual segment, adding a complementary brand with growth potential.
Growth Trajectory and Initiatives
Historical Growth: Growth trends will depend on access to relevant and current financial data.
Future Projections: Future projections rely on analyst estimates and market data.
Recent Initiatives: Recent initiatives include digital enhancements, menu innovations (plant-based options), and international expansion plans.
Summary
Restaurant Brands International shows good strength with its global portfolio of well-recognized brands. Franchising provides a reliable revenue stream, but reliance on franchisees creates risk. They need to watch out for labor and supply costs and must remain competitive and innovative within the fast-food industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10K, 10Q, 8K)
- Market Research Reports
- Analyst Estimates
- Company Press Releases
- News Articles
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Restaurant Brands International Inc
Exchange NYSE | Headquaters Toronto, ON, Canada | ||
IPO Launch date 2006-05-18 | CEO - | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 37600 | Website https://www.rbi.com |
Full time employees 37600 | Website https://www.rbi.com | ||
Restaurant Brands International Inc. operates as a quick-service restaurant company in Canada, the United States, and internationally. It operates through six segments: Tim Hortons, Burger King, Popeyes Louisiana Kitchen, Firehouse Subs, International, and Restaurant Holdings. The company owns and franchises Tim Hortons, a coffee and baked good restaurant chain that offers beverages, sandwiches, wraps, flatbread pizzas, and others; Burger King, a quick service hamburger restaurant chain that offers flame-grilled hamburgers, chicken, and other sandwiches; Popeyes, a quick service chicken concept that offers a Louisiana style menu, including fried bone-in chicken, chicken sandwiches, chicken tenders, wings, fried shrimp, and regional items; and Firehouse Subs, which offers subs with meats and cheese, as well as chopped salads, chili, soups, soft drinks, and other sides. Restaurant Brands International Inc. was founded in 1954 and is based in Toronto, Canada.
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