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Upturn AI SWOT - About
QSR 
Restaurant Brands International Inc (QSR)
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Upturn Advisory Summary
08/28/2025: QSR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
31 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $76.32
1 Year Target Price $76.32
| 15 | Strong Buy |
| 6 | Buy |
| 9 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.45% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 28.62B USD | Price to earnings Ratio 23.79 | 1Y Target Price 76.32 |
Price to earnings Ratio 23.79 | 1Y Target Price 76.32 | ||
Volume (30-day avg) 31 | Beta 0.6 | 52 Weeks Range 58.16 - 72.08 | Updated Date 08/29/2025 |
52 Weeks Range 58.16 - 72.08 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 3.83% | Basic EPS (TTM) 2.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.97 | Actual 0.94 |
Profitability
Profit Margin 9.43% | Operating Margin (TTM) 26.76% |
Management Effectiveness
Return on Assets (TTM) 5.81% | Return on Equity (TTM) 24% |
Valuation
Trailing PE 23.79 | Forward PE 12.42 | Enterprise Value 35517310140 | Price to Sales(TTM) 3.14 |
Enterprise Value 35517310140 | Price to Sales(TTM) 3.14 | ||
Enterprise Value to Revenue 3.89 | Enterprise Value to EBITDA 14.52 | Shares Outstanding 327801984 | Shares Floating 299076586 |
Shares Outstanding 327801984 | Shares Floating 299076586 | ||
Percent Insiders 1.64 | Percent Institutions 90.5 |
Upturn AI SWOT
Restaurant Brands International Inc
Company Overview
History and Background
Restaurant Brands International (RBI) was formed in 2014 following Burger King's acquisition of Tim Hortons. Burger King was founded in 1954, and Tim Hortons in 1964. RBI's strategic focus has been on expanding its portfolio and global reach through franchising.
Core Business Areas
- Burger King: Global quick-service hamburger chain, known for its flame-grilled burgers, fries, and Whopper sandwich.
- Tim Hortons: Canadian-based quick-service restaurant chain, specializing in coffee, donuts, and other baked goods.
- Popeyes: Quick-service restaurant chain specializing in Louisiana-style fried chicken.
- Firehouse Subs: Quick-service restaurant chain known for its submarine sandwiches and charitable foundation.
Leadership and Structure
RBI operates under a franchise model. The leadership team is headed by the CEO. The organizational structure involves functional departments like marketing, operations, and finance, supporting the individual brand teams.
Top Products and Market Share
Key Offerings
- Whopper (Burger King): Flame-grilled hamburger with toppings. Burger King holds an estimated 5% market share in the global fast-food burger sector. Competitors include McDonald's (MCD) and Wendy's (WEN).
- Coffee (Tim Hortons): A variety of coffee blends and specialty coffee drinks. Tim Hortons commands a significant share of the Canadian coffee market. Competitors include Starbucks (SBUX) and McDonald's (MCD) McCafe.
- Chicken Sandwich (Popeyes): Fried chicken sandwich. Popeyes' market share in the US fried chicken segment has increased significantly since its launch. Key competitors include Chick-fil-A and KFC (YUM).
- Firehouse Meatball (Firehouse Subs): Hot sub sandwich. Firehouse Subs has a smaller market share, focusing on quality and community involvement. Competitors include Subway and Jersey Mike's.
Market Dynamics
Industry Overview
The quick-service restaurant industry is highly competitive and fragmented, influenced by changing consumer preferences, economic conditions, and technological advancements.
Positioning
RBI is positioned as a major player in the QSR industry with a diverse portfolio of brands. Competitive advantages include strong brand recognition, global presence, and franchise-driven model.
Total Addressable Market (TAM)
The global QSR market is estimated to be hundreds of billions of dollars. RBI captures a significant portion through its diverse brand portfolio. TAM expected to be $1 Trillion by 2028. RBI is positioned well with its brands and growing international presence to capture a larger percentage of the TAM.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Global Presence
- Franchise Model
- Established Supply Chain
- Customer Loyalty
Weaknesses
- Brand Overlap
- Inconsistent Execution Across Franchises
- High Debt Levels
- Sensitivity to Commodity Prices
- Dependence on Franchisees
Opportunities
- International Expansion
- Digital Innovation
- Menu Innovation
- Strategic Acquisitions
- Enhanced Delivery Services
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturns
- Rising Labor Costs
- Regulatory Changes
Competitors and Market Share
Key Competitors
- MCD
- YUM
- SBUX
Competitive Landscape
RBI faces strong competition from established players like McDonald's and Yum! Brands. Its advantages lie in its diverse portfolio and strong brand recognition, but needs to address some debt levels and improve brand overlap to take a larger portion of the TAM.
Major Acquisitions
Firehouse Subs
- Year: 2021
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Expanded RBI's portfolio into the fast-casual segment and provided access to a loyal customer base.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by store expansion, same-store sales growth, and acquisitions. International markets have been a significant growth driver.
Future Projections: Future growth is expected to be driven by continued international expansion, digital initiatives, and menu innovation. Analysts project steady revenue growth in the coming years.
Recent Initiatives: Recent initiatives include focusing on digital ordering and delivery, menu innovation, and expanding into new international markets.
Summary
Restaurant Brands International possesses a strong brand portfolio and significant global presence through its iconic chains. The franchise model allows for scalable growth, but execution needs consistent oversight. The company must balance debt levels with new growth opportunities like digital innovation and international expansion, to defend against strong competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Restaurant Brands International Inc
Exchange NYSE | Headquaters Miami, FL, United States | ||
IPO Launch date 2006-05-18 | CEO - | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 37600 | Website https://www.rbi.com |
Full time employees 37600 | Website https://www.rbi.com | ||
Restaurant Brands International Inc. operates as a quick-service restaurant company in Canada, the United States, and internationally. It operates through six segments: Tim Hortons, Burger King, Popeyes Louisiana Kitchen, Firehouse Subs, International, and Restaurant Holdings. The company owns and franchises Tim Hortons, a coffee and baked good restaurant chain that offers beverages, sandwiches, wraps, flatbread pizzas, and others; Burger King, a quick service hamburger restaurant chain that offers flame-grilled hamburgers, chicken, and other sandwiches; Popeyes, a quick service chicken concept that offers a Louisiana style menu, including fried bone-in chicken, chicken sandwiches, chicken tenders, wings, fried shrimp, and regional items; and Firehouse Subs, which offers subs with meats and cheese, as well as chopped salads, chili, soups, soft drinks, and other sides. Restaurant Brands International Inc. was founded in 1954 and is headquartered in Miami, Florida.
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