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Upturn AI SWOT - About
RCL 
Royal Caribbean Cruises Ltd (RCL)
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Upturn Advisory Summary
07/11/2025: RCL (5-star) is a STRONG-BUY. BUY since 45 days. Profits (48.88%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
27 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $270.64
1 Year Target Price $270.64
| 15 | Strong Buy |
| 6 | Buy |
| 6 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 181.93% | Avg. Invested days 50 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 91.93B USD | Price to earnings Ratio 27.54 | 1Y Target Price 270.64 |
Price to earnings Ratio 27.54 | 1Y Target Price 270.64 | ||
Volume (30-day avg) 27 | Beta 2.15 | 52 Weeks Range 128.66 - 342.56 | Updated Date 07/12/2025 |
52 Weeks Range 128.66 - 342.56 | Updated Date 07/12/2025 | ||
Dividends yield (FY) 0.96% | Basic EPS (TTM) 12.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19.38% | Operating Margin (TTM) 23.73% |
Management Effectiveness
Return on Assets (TTM) 7.43% | Return on Equity (TTM) 48.52% |
Valuation
Trailing PE 27.54 | Forward PE 21.83 | Enterprise Value 111658901525 | Price to Sales(TTM) 5.49 |
Enterprise Value 111658901525 | Price to Sales(TTM) 5.49 | ||
Enterprise Value to Revenue 6.66 | Enterprise Value to EBITDA 17.7 | Shares Outstanding 271560000 | Shares Floating 257178535 |
Shares Outstanding 271560000 | Shares Floating 257178535 | ||
Percent Insiders 0.26 | Percent Institutions 87.84 |
Upturn AI SWOT
Royal Caribbean Cruises Ltd
Company Overview
History and Background
Royal Caribbean Cruises Ltd. was founded in 1968 as Royal Caribbean Cruise Line, later becoming Royal Caribbean Cruises Ltd. It has grown through acquisitions and expansions, evolving into one of the world's largest cruise companies.
Core Business Areas
- Cruise Operations: This segment involves operating cruise ships and providing related services, including onboard activities, dining, and entertainment.
- Destination Experiences: This segment focuses on providing shore excursions, land tours, and hotel accommodations to cruise passengers.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure includes various departments like operations, finance, marketing, and human resources.
Top Products and Market Share
Key Offerings
- Royal Caribbean International: Offers a variety of cruise itineraries to destinations worldwide. This is their largest brand, with revenue accounting for the majority of the company's total revenue. Competitors include Carnival Cruise Line (CCL) and Norwegian Cruise Line (NCLH). Market share is difficult to pinpoint precisely due to brand-level reporting constraints.
- Celebrity Cruises: A premium cruise brand offering upscale experiences. Market share is smaller than Royal Caribbean International. Competitors include Viking Cruises and Oceania Cruises (NCLH).
- Silversea Cruises: An ultra-luxury cruise brand with smaller ships and exclusive itineraries. This brand represents a smaller portion of overall revenue. Competitors include Seabourn (CCL).
Market Dynamics
Industry Overview
The cruise industry is characterized by high capital costs, cyclical demand, and sensitivity to economic conditions and geopolitical events. Post-pandemic, the industry is experiencing strong recovery with increasing demand.
Positioning
Royal Caribbean Cruises Ltd. is a leading player in the cruise industry, known for its diverse range of brands and itineraries, large fleet, and innovative ship designs. It competes primarily on price, itinerary, and onboard experience.
Total Addressable Market (TAM)
The global cruise market is estimated at over $30 billion and is projected to grow. Royal Caribbean is well positioned to capture a significant share of this TAM, particularly as travel demand rebounds.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Large and diverse fleet
- Global presence
- Loyal customer base
- Innovative ship designs
Weaknesses
- High debt levels
- Vulnerability to economic downturns
- High operating costs
- Sensitivity to fuel prices
- Exposure to geopolitical risks
Opportunities
- Expansion into new markets
- Development of new cruise products
- Increased focus on sustainability
- Technological innovation
- Growing demand for experiential travel
Threats
- Economic recessions
- Geopolitical instability
- Health crises (e.g., pandemics)
- Increased competition
- Environmental regulations
Competitors and Market Share
Key Competitors
- Carnival Corporation (CCL)
- Norwegian Cruise Line Holdings Ltd. (NCLH)
Competitive Landscape
Royal Caribbean Cruises Ltd. competes with Carnival Corporation and Norwegian Cruise Line Holdings Ltd. on price, itinerary, onboard experience, and brand reputation. Each company has its strengths and weaknesses in these areas.
Major Acquisitions
Silversea Cruises
- Year: 2018
- Acquisition Price (USD millions): 2000
- Strategic Rationale: Expanded Royal Caribbean's presence in the ultra-luxury cruise market.
Growth Trajectory and Initiatives
Historical Growth: Prior to the pandemic, Royal Caribbean Cruises Ltd. experienced steady growth in revenue and passenger numbers.
Future Projections: Analysts project a strong recovery in revenue and earnings as travel demand rebounds. Specific growth rates depend on market conditions.
Recent Initiatives: Recent initiatives include fleet expansion, investments in new technologies, and enhanced sustainability efforts.
Summary
Royal Caribbean Cruises Ltd. is a leading cruise company recovering strongly from the pandemic's impact. Its diverse brand portfolio and innovative ships are working well, but it needs to watch out for economic downturns and geopolitical risks. High debt remains a concern but recovering revenue is a good sign. The company is investing in sustainability and new technologies, indicating a forward-looking strategy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Royal Caribbean Cruises Ltd
Exchange NYSE | Headquaters Miami, FL, United States | ||
IPO Launch date 1993-04-28 | President, CEO & Director Mr. Jason T. Liberty | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 105950 | Website https://www.rclinvestor.com |
Full time employees 105950 | Website https://www.rclinvestor.com | ||
Royal Caribbean Cruises Ltd. operates as a cruise company worldwide. The company operates cruises under the Royal Caribbean International, Celebrity Cruises, and Silversea Cruises brands, which comprise a range of itineraries. As of February 12, 2025, it operated 67 ships. Royal Caribbean Cruises Ltd. was founded in 1968 and is headquartered in Miami, Florida.
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