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Upturn AI SWOT - About
RCL 
Royal Caribbean Cruises Ltd (RCL)
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Upturn Advisory Summary
09/17/2025: RCL (5-star) is a REGULAR-BUY. BUY since 15 days. Simulated Profits (-10.03%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
27 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $356
1 Year Target Price $356
| 15 | Strong Buy |
| 6 | Buy |
| 6 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 135.48% | Avg. Invested days 47 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 87.75B USD | Price to earnings Ratio 24.02 | 1Y Target Price 356 |
Price to earnings Ratio 24.02 | 1Y Target Price 356 | ||
Volume (30-day avg) 27 | Beta 2.12 | 52 Weeks Range 163.55 - 366.50 | Updated Date 09/17/2025 |
52 Weeks Range 163.55 - 366.50 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 0.76% | Basic EPS (TTM) 13.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 20.97% | Operating Margin (TTM) 29.37% |
Management Effectiveness
Return on Assets (TTM) 7.52% | Return on Equity (TTM) 46.62% |
Valuation
Trailing PE 24.02 | Forward PE 17.61 | Enterprise Value 106384618222 | Price to Sales(TTM) 5.11 |
Enterprise Value 106384618222 | Price to Sales(TTM) 5.11 | ||
Enterprise Value to Revenue 6.19 | Enterprise Value to EBITDA 16.07 | Shares Outstanding 271627660 | Shares Floating 257231394 |
Shares Outstanding 271627660 | Shares Floating 257231394 | ||
Percent Insiders 0.25 | Percent Institutions 90.98 |
Upturn AI SWOT
Royal Caribbean Cruises Ltd
Company Overview
History and Background
Royal Caribbean Cruises Ltd. was founded in 1968 as Royal Caribbean Cruise Line, later becoming Royal Caribbean Cruises Ltd. It has grown through acquisitions and fleet expansion to become one of the largest cruise companies globally.
Core Business Areas
- Cruise Operations: The core business involves operating a fleet of cruise ships offering a variety of itineraries worldwide, generating revenue through passenger ticket sales and onboard spending (e.g., food, beverages, excursions).
Leadership and Structure
The leadership team includes the CEO, CFO, and other key executives overseeing various departments such as operations, marketing, and finance. The organizational structure is hierarchical, with distinct reporting lines for each business function.
Top Products and Market Share
Key Offerings
- Celebrity Cruises: Celebrity Cruises brand offers premium cruises with a focus on culinary experiences and destinations for discerning travelers. Competitors include Viking Ocean Cruises and Princess Cruises. Revenue is derived from ticket sales and onboard purchases.
- Royal Caribbean International: Royal Caribbean International brand offers a wide range of cruises, from short getaways to extended voyages, on innovative and technologically advanced ships. Competitors include Carnival Cruise Line and Norwegian Cruise Line. Revenue is derived from ticket sales and onboard purchases. Estimated market share is included in the 'Competitors' section below.
- Silversea Cruises: Silversea Cruises brand offers ultra-luxury cruises to remote and exotic destinations, with personalized service and all-inclusive amenities. Competitors include Seabourn and Regent Seven Seas Cruises. Revenue is derived from ticket sales and onboard purchases.
Market Dynamics
Industry Overview
The cruise industry is a global market experiencing recovery after pandemic disruptions. Key trends include increased demand for experiential travel, sustainable cruising, and technological advancements.
Positioning
Royal Caribbean Cruises Ltd. holds a leading position in the cruise industry due to its large fleet, diverse portfolio of brands, and global presence. It competes on price, itinerary offerings, and ship amenities.
Total Addressable Market (TAM)
The global cruise market size is estimated to be $30 billion. Royal Caribbean Cruises Ltd. is well-positioned to capture a significant portion of this market with its diverse brand portfolio and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large and diverse fleet
- Global presence
- Innovative ship designs
- Loyalty program
Weaknesses
- High operating costs
- Vulnerability to economic downturns
- Environmental concerns
- High debt levels
- Susceptibility to health outbreaks
Opportunities
- Growing demand for experiential travel
- Expansion into new markets
- Development of sustainable cruising practices
- Technological innovation (e.g., AI, personalization)
- Partnerships with tourism boards and airlines
Threats
- Economic recessions
- Geopolitical instability
- Rising fuel costs
- Increased competition
- Regulatory changes
- Health crises (e.g., pandemics)
Competitors and Market Share
Key Competitors
- Carnival Corporation (CCL)
- Norwegian Cruise Line Holdings Ltd. (NCLH)
- MSC Cruises (Private)
Competitive Landscape
Royal Caribbean Cruises Ltd. competes with Carnival Corporation and Norwegian Cruise Line Holdings Ltd. on price, itinerary offerings, and ship amenities. Royal Caribbean differentiates itself through innovative ship designs and a diverse portfolio of brands.
Major Acquisitions
Silversea Cruises
- Year: 2018
- Acquisition Price (USD millions): 2000
- Strategic Rationale: The acquisition of Silversea Cruises allowed Royal Caribbean to expand its presence in the luxury cruise market.
Growth Trajectory and Initiatives
Historical Growth: Royal Caribbean Cruises Ltd. experienced significant growth prior to the pandemic, driven by fleet expansion and increasing demand. Growth trends were significantly disrupted during the pandemic.
Future Projections: Future growth projections depend on the pace of recovery in the cruise industry, macroeconomic conditions, and the company's ability to manage costs and innovate.
Recent Initiatives: Recent initiatives include fleet modernization, investment in sustainability technologies, and enhanced health and safety protocols.
Summary
Royal Caribbean Cruises Ltd. is a major player in the cruise industry, boasting a strong brand and diverse fleet. The company has weathered significant challenges due to the pandemic but is positioned for recovery. Managing debt and adapting to evolving consumer preferences remain key priorities, and geopolitical events may be impactful.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Market Research Reports
- Press Releases
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is based on estimates and may vary. Investment decisions should be made based on individual circumstances and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Royal Caribbean Cruises Ltd
Exchange NYSE | Headquaters Miami, FL, United States | ||
IPO Launch date 1993-04-28 | President, CEO & Director Mr. Jason T. Liberty | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 105950 | Website https://www.rclinvestor.com |
Full time employees 105950 | Website https://www.rclinvestor.com | ||
Royal Caribbean Cruises Ltd. operates as a cruise company worldwide. The company operates cruises under the Royal Caribbean International, Celebrity Cruises, and Silversea Cruises brands, which comprise a range of itineraries. As of February 12, 2025, it operated 67 ships. Royal Caribbean Cruises Ltd. was founded in 1968 and is headquartered in Miami, Florida.
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