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Royal Caribbean Cruises Ltd (RCL)

Upturn stock ratingUpturn stock rating
$350.23
Last Close (24-hour delay)
Today's Top Performer Top performer
Profit since last BUY-2.46%
upturn advisory
Strong Buy
BUY since 11 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
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Time period over
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Upturn Advisory Summary

09/11/2025: RCL (5-star) is a STRONG-BUY. BUY since 11 days. Simulated Profits (-2.46%). Updated daily EoD!

Upturn Star Rating

rating

Outstanding Performance

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Number of Analysts

rating

27 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $355.57

1 Year Target Price $355.57

Analysts Price Target For last 52 week
$355.57 Target price
52w Low $163.55
Current$350.23
52w High $366.5

Analysis of Past Performance

Type Stock
Historic Profit 155.28%
Avg. Invested days 47
Today’s Advisory Strong Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 5.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/11/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 91.38B USD
Price to earnings Ratio 25.01
1Y Target Price 355.57
Price to earnings Ratio 25.01
1Y Target Price 355.57
Volume (30-day avg) 27
Beta 2.12
52 Weeks Range 163.55 - 366.50
Updated Date 09/12/2025
52 Weeks Range 163.55 - 366.50
Updated Date 09/12/2025
Dividends yield (FY) 0.70%
Basic EPS (TTM) 13.45

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 20.97%
Operating Margin (TTM) 29.37%

Management Effectiveness

Return on Assets (TTM) 7.52%
Return on Equity (TTM) 46.62%

Valuation

Trailing PE 25.01
Forward PE 19.16
Enterprise Value 114134155361
Price to Sales(TTM) 5.32
Enterprise Value 114134155361
Price to Sales(TTM) 5.32
Enterprise Value to Revenue 6.64
Enterprise Value to EBITDA 17.24
Shares Outstanding 271628000
Shares Floating 257231394
Shares Outstanding 271628000
Shares Floating 257231394
Percent Insiders 0.25
Percent Institutions 90.98

ai summary icon Upturn AI SWOT

Royal Caribbean Cruises Ltd

stock logo

Company Overview

overview logo History and Background

Royal Caribbean Cruises Ltd. was founded in 1968 as Royal Caribbean Cruise Line, later becoming Royal Caribbean Cruises Ltd. It has grown through acquisitions and fleet expansion to become one of the largest cruise companies globally.

business area logo Core Business Areas

  • Cruise Operations: The core business involves operating a fleet of cruise ships offering a variety of itineraries worldwide, generating revenue through passenger ticket sales and onboard spending (e.g., food, beverages, excursions).

leadership logo Leadership and Structure

The leadership team includes the CEO, CFO, and other key executives overseeing various departments such as operations, marketing, and finance. The organizational structure is hierarchical, with distinct reporting lines for each business function.

Top Products and Market Share

overview logo Key Offerings

  • Celebrity Cruises: Celebrity Cruises brand offers premium cruises with a focus on culinary experiences and destinations for discerning travelers. Competitors include Viking Ocean Cruises and Princess Cruises. Revenue is derived from ticket sales and onboard purchases.
  • Royal Caribbean International: Royal Caribbean International brand offers a wide range of cruises, from short getaways to extended voyages, on innovative and technologically advanced ships. Competitors include Carnival Cruise Line and Norwegian Cruise Line. Revenue is derived from ticket sales and onboard purchases. Estimated market share is included in the 'Competitors' section below.
  • Silversea Cruises: Silversea Cruises brand offers ultra-luxury cruises to remote and exotic destinations, with personalized service and all-inclusive amenities. Competitors include Seabourn and Regent Seven Seas Cruises. Revenue is derived from ticket sales and onboard purchases.

Market Dynamics

industry overview logo Industry Overview

The cruise industry is a global market experiencing recovery after pandemic disruptions. Key trends include increased demand for experiential travel, sustainable cruising, and technological advancements.

Positioning

Royal Caribbean Cruises Ltd. holds a leading position in the cruise industry due to its large fleet, diverse portfolio of brands, and global presence. It competes on price, itinerary offerings, and ship amenities.

Total Addressable Market (TAM)

The global cruise market size is estimated to be $30 billion. Royal Caribbean Cruises Ltd. is well-positioned to capture a significant portion of this market with its diverse brand portfolio and global reach.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Large and diverse fleet
  • Global presence
  • Innovative ship designs
  • Loyalty program

Weaknesses

  • High operating costs
  • Vulnerability to economic downturns
  • Environmental concerns
  • High debt levels
  • Susceptibility to health outbreaks

Opportunities

  • Growing demand for experiential travel
  • Expansion into new markets
  • Development of sustainable cruising practices
  • Technological innovation (e.g., AI, personalization)
  • Partnerships with tourism boards and airlines

Threats

  • Economic recessions
  • Geopolitical instability
  • Rising fuel costs
  • Increased competition
  • Regulatory changes
  • Health crises (e.g., pandemics)

Competitors and Market Share

competitor logo Key Competitors

  • Carnival Corporation (CCL)
  • Norwegian Cruise Line Holdings Ltd. (NCLH)
  • MSC Cruises (Private)

Competitive Landscape

Royal Caribbean Cruises Ltd. competes with Carnival Corporation and Norwegian Cruise Line Holdings Ltd. on price, itinerary offerings, and ship amenities. Royal Caribbean differentiates itself through innovative ship designs and a diverse portfolio of brands.

Major Acquisitions

Silversea Cruises

  • Year: 2018
  • Acquisition Price (USD millions): 2000
  • Strategic Rationale: The acquisition of Silversea Cruises allowed Royal Caribbean to expand its presence in the luxury cruise market.

Growth Trajectory and Initiatives

Historical Growth: Royal Caribbean Cruises Ltd. experienced significant growth prior to the pandemic, driven by fleet expansion and increasing demand. Growth trends were significantly disrupted during the pandemic.

Future Projections: Future growth projections depend on the pace of recovery in the cruise industry, macroeconomic conditions, and the company's ability to manage costs and innovate.

Recent Initiatives: Recent initiatives include fleet modernization, investment in sustainability technologies, and enhanced health and safety protocols.

Summary

Royal Caribbean Cruises Ltd. is a major player in the cruise industry, boasting a strong brand and diverse fleet. The company has weathered significant challenges due to the pandemic but is positioned for recovery. Managing debt and adapting to evolving consumer preferences remain key priorities, and geopolitical events may be impactful.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings (SEC)
  • Industry Reports
  • Market Research Reports
  • Press Releases

Disclaimers:

The information provided is for informational purposes only and does not constitute financial advice. Market share data is based on estimates and may vary. Investment decisions should be made based on individual circumstances and consultation with a financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Royal Caribbean Cruises Ltd

Exchange NYSE
Headquaters Miami, FL, United States
IPO Launch date 1993-04-28
President, CEO & Director Mr. Jason T. Liberty
Sector Consumer Cyclical
Industry Travel Services
Full time employees 105950
Full time employees 105950

Royal Caribbean Cruises Ltd. operates as a cruise company worldwide. The company operates cruises under the Royal Caribbean International, Celebrity Cruises, and Silversea Cruises brands, which comprise a range of itineraries. As of February 12, 2025, it operated 67 ships. Royal Caribbean Cruises Ltd. was founded in 1968 and is headquartered in Miami, Florida.