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REAL 
TheRealReal Inc (REAL)
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Upturn Advisory Summary
02/19/2026: REAL (5-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $18
1 Year Target Price $18
| 3 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.33B USD | Price to earnings Ratio - | 1Y Target Price 18 |
Price to earnings Ratio - | 1Y Target Price 18 | ||
Volume (30-day avg) 7 | Beta 2.65 | 52 Weeks Range 4.61 - 17.39 | Updated Date 02/19/2026 |
52 Weeks Range 4.61 - 17.39 | Updated Date 02/19/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -10.78% | Operating Margin (TTM) -4.35% |
Management Effectiveness
Return on Assets (TTM) -5.72% | Return on Equity (TTM) -932.74% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1695830598 | Price to Sales(TTM) 2.01 |
Enterprise Value 1695830598 | Price to Sales(TTM) 2.01 | ||
Enterprise Value to Revenue 2.56 | Enterprise Value to EBITDA 71.16 | Shares Outstanding 116682847 | Shares Floating 106424091 |
Shares Outstanding 116682847 | Shares Floating 106424091 | ||
Percent Insiders 8.14 | Percent Institutions 101.1 |
Upturn AI SWOT
TheRealReal Inc
Company Overview
History and Background
TheRealReal Inc. was founded in 2011 by Julie Wainwright. It is an online marketplace for authenticated luxury consignment. The company has grown rapidly, expanding its categories and geographic reach, and went public in 2019. A significant milestone was its IPO on the Nasdaq.
Core Business Areas
- Luxury Consignment Marketplace: The primary business is operating an online platform where individuals can sell pre-owned luxury goods such as fashion, jewelry, watches, and home du00e9cor. The company handles authentication, pricing, and shipping.
- Authentication and Appraisal Services: A key component is its rigorous authentication process conducted by in-house experts, ensuring the authenticity of all items sold on the platform. They also offer appraisal services.
- Direct-to-Consumer (DTC) Sales: While primarily a consignment model, the company also engages in some direct sourcing and sales of luxury items.
Leadership and Structure
TheRealReal Inc. is led by a management team with experience in e-commerce, luxury, and technology. The organizational structure is typical of a publicly traded e-commerce company, with departments for merchandising, technology, marketing, operations, and finance. As of late 2023, the CEO is Robert Julian.
Top Products and Market Share
Key Offerings
- Women's Fashion: Includes handbags, apparel, shoes, and accessories from top luxury brands. Competitors include Vestiaire Collective, Fashionphile, and The Luxury Closets.
- Men's Fashion: Features apparel, footwear, bags, and accessories for men. Competitors include Grailed and END. Clothing (resale section).
- Fine Jewelry and Watches: Offers authenticated luxury jewelry and timepieces. Competitors include Chrono24, 1stdibs, and reputable auction houses.
- Home Du00e9cor: Includes vintage and designer home goods. Competitors are more fragmented and include general antique dealers and specialized online marketplaces.
Market Dynamics
Industry Overview
The online luxury resale market is a rapidly growing segment of the broader luxury goods industry. Driven by sustainability concerns, desire for value, and accessibility to previously unattainable items, it has seen significant expansion.
Positioning
TheRealReal is a leading player in the authenticated luxury resale market, differentiating itself through its strong authentication process, wide selection, and focus on a broad range of luxury categories. Its competitive advantage lies in its established brand, trust built through authentication, and a large network of consignors and buyers.
Total Addressable Market (TAM)
The global luxury resale market is estimated to be worth tens of billions of dollars and is projected to continue growing significantly. TheRealReal operates within this large and expanding TAM, with a significant portion of its revenue derived from the US market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and trust due to rigorous authentication process.
- Large and diverse inventory of luxury goods.
- Established network of consignors and buyers.
- Focus on sustainability appeals to a growing consumer base.
- Scalable e-commerce platform.
Weaknesses
- Profitability challenges and ongoing losses.
- Dependence on consignment model can lead to inventory fluctuations.
- High operational costs associated with authentication and logistics.
- Customer acquisition costs can be substantial.
- Competition from both established players and emerging platforms.
Opportunities
- Continued growth of the circular economy and demand for sustainable fashion.
- Expansion into new product categories and international markets.
- Leveraging data analytics for personalized customer experiences and inventory management.
- Partnerships with luxury brands and retailers.
- Technological advancements to improve authentication and logistics efficiency.
Threats
- Increasing competition from both online and brick-and-mortar resale players.
- Potential for counterfeit goods to infiltrate the market despite authentication efforts.
- Economic downturns impacting consumer spending on luxury goods.
- Changes in luxury brand strategies regarding resale.
- Regulatory changes impacting e-commerce or consignment businesses.
Competitors and Market Share
Key Competitors
- Vestiaire Collective (VSC)
- Fashionphile (acquired by Neiman Marcus Group)
- The Luxury Closet (private)
- Grailed (private)
Competitive Landscape
TheRealReal's main advantage is its established brand trust and broad category offering. However, competitors like Vestiaire Collective are strong in specific regions and categories, while Fashionphile benefits from its integration with Neiman Marcus. Private competitors often have more agility. The fragmented nature of the market means no single player has a dominant share.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced rapid growth in its top line (revenue and GMV) since its inception, driven by the expansion of the luxury resale market and its market penetration. However, this growth has often come at the expense of profitability.
Future Projections: Analyst expectations for TheRealReal typically involve continued revenue growth, albeit at a more moderate pace as the market matures. The primary focus for future projections is the company's path to profitability and sustainable free cash flow generation.
Recent Initiatives: Recent initiatives have included efforts to optimize marketing spend, improve inventory acquisition, enhance customer retention, and streamline operations to drive efficiencies and reduce costs. The company has also focused on its authentication process and expanding its buyer base.
Summary
TheRealReal Inc. is a prominent player in the authenticated luxury resale market, benefiting from the growing trend of circular fashion and a strong brand. Its core strength lies in its rigorous authentication process and extensive inventory. However, the company faces significant challenges in achieving consistent profitability due to high operational costs and intense competition. Continued focus on operational efficiency, cost management, and sustainable growth strategies will be crucial for its long-term success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- TheRealReal Inc. Investor Relations (SEC Filings)
- Industry Reports on Luxury Resale Market
- Financial News Outlets (e.g., Bloomberg, Wall Street Journal)
- Market Research Firms
Disclaimers:
This JSON output is generated for informational purposes only and does not constitute financial advice. Data may be subject to change and should be independently verified. Market share data is an estimation and may vary based on the source and methodology. Stock symbols for private companies are not applicable and have been noted.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TheRealReal Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2019-06-28 | President, CEO & Director Ms. Rati Sahi Levesque | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 3011 | Website https://www.therealreal.com |
Full time employees 3011 | Website https://www.therealreal.com | ||
The RealReal, Inc. operates an online marketplace for resale luxury goods worldwide. It provides a range of product categories, including women's fashion, men's fashion, jewelry, and watches. The company primarily sells products through its website, online marketplace, mobile app, and retail stores. The RealReal, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
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