Ree Automotive Holding Inc (REE)

History and Background

Ree Automotive Holding Inc. was founded in 2011 by Daniel Barel and Ahishay Sardes. The company went public via SPAC merger in July 2021. Ree focuses on developing modular EV platforms.

Core Business Areas

• REEcorner Technology: REEcorner technology integrates critical vehicle components (steering, braking, suspension, drivetrain) into a single compact module between the chassis and the wheel. This allows for a completely flat chassis and maximum space for cargo, passengers, and batteries.
• REEboard Platform: REEboard is a modular, EV platform based on REEcorner technology. It can be used to build a wide range of electric vehicles, from delivery vans to passenger vehicles, with various size and configuration options.

Leadership and Structure

Daniel Barel is the CEO and co-founder. Ahishay Sardes is the CTO and co-founder. The company has a board of directors overseeing management.

Key Offerings

• REEcorner: The REEcorner is a key product offering, but direct market share data is difficult to ascertain due to its novel technology and integration into larger platforms. Competitors include traditional automotive suppliers and companies developing similar corner module technologies, although REE's approach is unique. Specific revenue from REEcorner sales is currently unavailable as REE is in the pre-production phase.
• REEboard Platform: The REEboard platform is their flagship product offering a modular EV platform. Similar to REEcorner, specific market share is currently unavailable. Competitors are companies like Canoo and Arrival (ARVL), also developing modular EV platforms. Revenue from REEboard sales is currently unavailable.

Industry Overview

The automotive industry is undergoing a significant shift towards electric vehicles. Modular platforms are gaining traction as a way to reduce development costs and time to market.

Positioning

Ree Automotive is positioned as a technology provider for EV platforms. Its competitive advantage lies in its REEcorner technology, which enables a completely flat chassis.

Total Addressable Market (TAM)

The total addressable market for EV platforms is estimated to be in the hundreds of billions of dollars. Ree Automotive is positioned to capture a share of this market by providing innovative platform solutions for commercial vehicles.

Key Competitors

• RIVN
• LCID
• ARVL

Competitive Landscape

REE Automotive competes with both established automotive manufacturers and other EV startups. REE's REEcorner technology offers a unique competitive advantage, but its pre-revenue status presents a significant disadvantage.

Historical Growth: Historical growth is limited to growth in R&D and infrastructure build-out. No significant revenue growth has occurred yet.

Future Projections: Future projections depend on securing partnerships and achieving commercial production. Analyst estimates vary widely depending on the success of these factors.

Recent Initiatives: Recent initiatives include securing strategic partnerships with companies like Hitachi America and Magna International, development of prototypes, and expansion of manufacturing capabilities.

Ree Automotive is an early-stage company with promising technology, particularly the REEcorner, but is pre-revenue and faces significant execution risks. Its strengths lie in its innovative platform and potential partnerships. Weaknesses include its cash burn and dependence on future funding, while opportunities include the growing EV market, and threats involve competition from established players.

Data Sources:

• REE Automotive Holding Inc. Investor Relations, SEC filings, Market Research Reports, Analyst reports

Disclaimers:

The information provided is for informational purposes only and does not constitute financial advice. Market share data is based on estimations and may not be precise. Investors should conduct their own due diligence before making investment decisions.