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Upturn AI SWOT - About
Ree Automotive Holding Inc (REE)
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Upturn Advisory Summary
06/30/2025: REE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2
1 Year Target Price $2
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.21% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 17.70M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 3 | Beta 2.76 | 52 Weeks Range 0.53 - 11.72 | Updated Date 06/30/2025 |
52 Weeks Range 0.53 - 11.72 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -7.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -181591.67% |
Management Effectiveness
Return on Assets (TTM) -36.88% | Return on Equity (TTM) -220.85% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -3906118 | Price to Sales(TTM) 96.74 |
Enterprise Value -3906118 | Price to Sales(TTM) 96.74 | ||
Enterprise Value to Revenue 13.43 | Enterprise Value to EBITDA 0.53 | Shares Outstanding 28240400 | Shares Floating 17858075 |
Shares Outstanding 28240400 | Shares Floating 17858075 | ||
Percent Insiders 25.53 | Percent Institutions 36.51 |
Analyst Ratings
Rating 2 | Target Price 2 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Ree Automotive Holding Inc
Company Overview
History and Background
REE Automotive was founded in 2011 and went public via SPAC in 2021. It focuses on developing electric vehicle platforms with modular, scalable designs.
Core Business Areas
- REEcorner Technology: The REEcorner integrates critical vehicle components (steering, braking, suspension, drivetrain) into a compact module, enabling a flat, modular chassis for various EV applications.
- REEboard Platform: The REEboard is a modular electric vehicle platform designed for a wide range of commercial vehicles, from last-mile delivery vans to autonomous vehicles.
Leadership and Structure
Daniel Barel serves as CEO. The company has a board of directors overseeing its operations. They have a global team with R&D centers in Israel, the UK, and the US.
Top Products and Market Share
Key Offerings
- REEboard: The REEboard is a modular EV platform designed for various commercial vehicle applications. No significant market share data is publicly available. Competitors include Canoo, Arrival (bankruptcy) and other EV platform companies.
- REEcorner: The REEcorner technology integrates steering, braking, suspension, and drive components into a single compact module. No significant market share data available currently as the product is still in development and early adoption phases. Competitors include traditional automotive suppliers developing integrated chassis components and other EV platform developers.
Market Dynamics
Industry Overview
The automotive industry is undergoing a major shift towards electric vehicles. There is increasing demand for flexible and efficient EV platforms that can support a variety of vehicle types.
Positioning
REE Automotive aims to be a leading provider of modular EV platforms, targeting commercial vehicle manufacturers and new mobility providers. Their competitive advantage lies in the REEcorner technology and its potential for scalability and customization.
Total Addressable Market (TAM)
The TAM for electric vehicle platforms is projected to be substantial, potentially reaching hundreds of billions of dollars in the coming years. REE's success depends on its ability to secure partnerships and demonstrate the advantages of its technology.
Upturn SWOT Analysis
Strengths
- Innovative REEcorner technology
- Modular and scalable EV platform
- Potential for cost reduction and efficiency gains
- Strategic partnerships with key industry players
Weaknesses
- Limited commercial production and revenue
- Reliance on external funding
- Competition from established automotive suppliers
- Unproven long-term reliability of technology
Opportunities
- Growing demand for electric commercial vehicles
- Increasing adoption of autonomous driving technology
- Potential for licensing REEcorner technology to other manufacturers
- Expansion into new markets and applications
Threats
- Competition from established automotive OEMs and suppliers
- Technological advancements by competitors
- Economic downturn impacting demand for EVs
- Supply chain disruptions and rising material costs
Competitors and Market Share
Key Competitors
- RIVN
- LCID
- NKLA
Competitive Landscape
REE competes with established automakers and new EV startups. Its REEcorner technology offers potential advantages, but it faces challenges in scaling production and securing market share.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is minimal due to the company being in pre-revenue stage.
Future Projections: Future growth depends on securing commercial contracts and scaling production. Analyst estimates are not readily available, and current projections are difficult to verify without reliable financial metrics.
Recent Initiatives: Recent initiatives include partnerships with automotive suppliers and potential customers to showcase its technology.
Summary
REE Automotive is an early-stage company with innovative technology in the EV platform space. However, it faces significant challenges in scaling production, securing funding, and competing with established players. The company's future success hinges on its ability to demonstrate the value of its technology and secure commercial contracts. Currently the company is very weak.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Press Releases
- SEC Filings
- Industry Reports
Disclaimers:
The data provided is based on publicly available information and may not be complete or accurate. This analysis is for informational purposes only and does not constitute investment advice. Market share are estimates and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ree Automotive Holding Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-07-23 | Co-Founder, CEO & Director Mr. Daniel Barel | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 211 | Website https://www.ree.auto |
Full time employees 211 | Website https://www.ree.auto | ||
REE Automotive Ltd. operates as an automotive technology company in France, the United Kingdom, the United States, Germany, and internationally. The company offers a range of electric and software-defined vehicle (SDV) solutions, including X-by-Wire systems, software services, complete commercial EVs, stripped chassis, and REEcorner module, a compact module that integrates critical vehicle drive components comprising as steering, braking, suspension, powertrain, and control between the chassis and the wheel. It also provides P7-S Strip Chassis for commercial delivery vehicles, autonomous vehicles, and walk-in vans; and P7-C Chassis Cab and Cutway Chassis, a class 4 and 5 chassis cab fully electric commercial truck for delivery and a range of vocational applications. It serves original equipment manufacturer, delivery and logistic fleets, dealers, e-commerce retailers, new mobility players, mobility-as-a-service providers, and autonomous drive companies. The company is headquartered in Herzliya, Israel.
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