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Upturn AI SWOT - About
Ree Automotive Holding Inc (REE)
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Upturn Advisory Summary
10/17/2025: REE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2
1 Year Target Price $2
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 13.97% | Avg. Invested days 25 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 39.98M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 3 | Beta 2.69 | 52 Weeks Range 0.53 - 11.72 | Updated Date 10/18/2025 |
52 Weeks Range 0.53 - 11.72 | Updated Date 10/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -7.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -181591.67% |
Management Effectiveness
Return on Assets (TTM) -36.88% | Return on Equity (TTM) -220.85% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -138853 | Price to Sales(TTM) 218.47 |
Enterprise Value -138853 | Price to Sales(TTM) 218.47 | ||
Enterprise Value to Revenue 13.43 | Enterprise Value to EBITDA 0.53 | Shares Outstanding 28557720 | Shares Floating 17858075 |
Shares Outstanding 28557720 | Shares Floating 17858075 | ||
Percent Insiders 25.24 | Percent Institutions 25.09 |
Upturn AI SWOT
Ree Automotive Holding Inc
Company Overview
History and Background
REE Automotive was founded in 2013 and aims to reinvent the electric vehicle (EV) space by developing a modular platform that supports a wide range of vehicle configurations and applications. The company went public through a SPAC merger in 2021.
Core Business Areas
- REEcorner Technology: This includes the core technology involving the integration of critical vehicle components (steering, braking, suspension, powertrain) into a single compact module placed between the chassis and the wheel, thus enabling a completely flat EV chassis.
- EV Platforms: REE designs and develops modular EV platforms, which can be adapted for different vehicle types and applications. These platforms support various vehicle configurations, including delivery vehicles, commercial vehicles, and autonomous vehicles.
Leadership and Structure
REE's leadership team includes key executives focused on technology, operations, and finance. The company's organizational structure emphasizes innovation and engineering to support its technology-driven approach.
Top Products and Market Share
Key Offerings
- REEcorner Technology: REEcorner integrates steering, braking, suspension, and drivetrain into a single compact module. Market share data is not publicly available due to the disruptive nature of the technology and REE's early stage. Competitors include traditional automotive suppliers like Bosch and Continental, as well as other companies developing advanced chassis technologies.
- EV Platforms: REE develops modular EV platforms for various vehicle types. Market share data is not publicly available. Competitors include established EV platform developers and automotive manufacturers building their own EV platforms, such as Tesla and Rivian.
Market Dynamics
Industry Overview
The automotive industry is undergoing a rapid transformation towards electrification, autonomy, and connectivity. The demand for EV platforms and advanced chassis technologies is growing significantly, driven by increasing regulations and consumer preferences.
Positioning
REE is positioned as an innovator in the EV space, offering a unique and modular platform solution. Its competitive advantage lies in its REEcorner technology, which enables a flat chassis design and greater design freedom for vehicle manufacturers.
Total Addressable Market (TAM)
The global EV market is projected to reach trillions of dollars in the coming years. Ree is positioned to capture a portion of this TAM by supplying its EV platforms to various vehicle manufacturers and mobility service providers. Accurate TAM for just Ree's tech is difficult to determine
Upturn SWOT Analysis
Strengths
- Innovative REEcorner technology
- Modular EV platform design
- Potential for cost reduction
- Flexibility to adapt to different vehicle types
- Partnerships with established automotive companies
Weaknesses
- Limited commercial production to date
- Reliance on partnerships for manufacturing
- Financial performance challenges
- Dependence on new technology acceptance
- High cash burn
Opportunities
- Growing demand for EVs
- Increasing adoption of autonomous vehicles
- Potential for strategic partnerships
- Expansion into new markets
- Government incentives for EV adoption
Threats
- Competition from established automotive manufacturers
- Technological obsolescence
- Supply chain disruptions
- Economic downturn
- Regulatory changes
Competitors and Market Share
Key Competitors
- TSLA
- RIVN
- LCID
- FSR
Competitive Landscape
REE's advantage is in novel technology, however it lags in production capabilities and capital compared to the competition. Competitors have much larger revenue streams.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been limited due to the company's focus on R&D and platform development.
Future Projections: Future growth projections depend on the successful commercialization of REE's technology and partnerships. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include partnerships with automotive companies for vehicle integration and testing, as well as efforts to secure funding for scaling production.
Summary
REE Automotive is an early-stage company with innovative technology in the EV platform space. While the REEcorner technology presents a unique approach, the company faces significant challenges in commercializing its products and competing with established players. The high cash burn and reliance on partnerships are key risks to monitor. Future success hinges on securing production deals and achieving economies of scale.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Financial News Outlets
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may not be precise. This analysis is based on publicly available information and may not reflect all factors relevant to REE Automotive's performance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ree Automotive Holding Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-07-23 | Co-Founder, CEO & Director Mr. Daniel Barel | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 211 | Website https://www.ree.auto |
Full time employees 211 | Website https://www.ree.auto | ||
REE Automotive Ltd. operates as an automotive technology company in France, the United Kingdom, the United States, Germany, and internationally. The company offers a range of electric and software-defined vehicle (SDV) solutions, including X-by-Wire systems, software services, complete commercial EVs, stripped chassis, and REEcorner module, a compact module that integrates critical vehicle drive components comprising as steering, braking, suspension, powertrain, and control between the chassis and the wheel. It also provides P7-S Strip Chassis for commercial delivery vehicles, autonomous vehicles, and walk-in vans; and P7-C Chassis Cab and Cutway Chassis, a class 4 and 5 chassis cab fully electric commercial truck for delivery and a range of vocational applications. It serves original equipment manufacturer, delivery and logistic fleets, dealers, e-commerce retailers, new mobility players, mobility-as-a-service providers, and autonomous drive companies. The company is headquartered in Herzliya, Israel.
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