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Upturn AI Summary - About
Raymond James Financial Inc.(RJF)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for RJF
10/28/2026: RJF (3-star) is currently NOT-A-BUY. Pass it for now.
Raymond James Financial is a prominent diversified financial services firm offering wealth management, capital markets, and banking services. It is known for its strong advisor-centric culture and a stable, conservative management style that has historically supported growth. The primary investment story centers on the firm's ability to continue recruiting independent advisors and expanding its banking assets. However, investors must monitor risks related to interest rate sensitivity, intense competition from digital-first platforms, and market volatility that impacts fee income. The stock may suit dividend-seeking or value-oriented investors looking for exposure to the wealth management sector with a company that maintains a focus on long-term stability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is steady rather than explosive, tied closely to market cycles. |
| Momentum investor | Weak fit | The stock tends to trade based on valuation and interest rate sensitivity rather than short-term price momentum. |
| Value investor | Strong fit | Raymond James is often attractively priced relative to its long-term earnings power and balance sheet strength. |
| Dividend investor | Strong fit | The company has a reliable history of dividends and a sustainable payout ratio. |
| Low-risk investor | Mixed fit | While conservative for a financial firm, it remains exposed to equity market volatility and economic cycles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock price is sensitive to overall market conditions and interest rate expectations. |
| Valuation risk | Medium | Changes in interest rate forecasts can cause rapid re-rating of financial sector valuations. |
| Competition risk (fintech/advisory competition) | High | Competition from robo-advisors and large discount brokers puts pressure on fee structures. |
| Business quality | Strong | The firm is recognized for strong management and a stable, independent culture. |
| Dividend income | Low | Dividends are well-covered, though yields may be modest compared to high-dividend sectors. |
| Execution risk | Medium | Successfully integrating large acquisitions while maintaining corporate culture is essential for long-term growth. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 33.11% | Avg. Invested days 54 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 30.28B USD | Price to earnings Ratio 13.78 | 1Y Target Price 183.86 |
Price to earnings Ratio 13.78 | 1Y Target Price 183.86 | ||
Volume (30-day avg) 1.3M shares | Beta 0.95 | 52 Weeks Range 137.85 - 182.11 | Updated Date 10/28/2026 |
52 Weeks Range 137.85 - 182.11 | Updated Date 10/28/2026 | ||
Dividends yield (FY) 1.34% | Basic EPS (TTM) 11.42 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Wealth Management | Asset-based fees and transaction-related commissions from client accounts. | The primary engine of revenue, benefiting when client assets grow. |
| Capital Markets | Investment banking fees, trading commissions, and research-related income. | More volatile, but provides upside during active market periods. |
| Raymond James Bank | Net interest income from loan portfolios and cash deposits. | Provides a stable stream of income that fluctuates with interest rates. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-28 | When After Market | Estimate 3.28 | Actual 3.59 |
Profitability
Profit Margin 15.13% | Operating Margin (TTM) 19.3% |
Management Effectiveness
Return on Assets (TTM) 2.58% | Return on Equity (TTM) 18.42% |
Valuation
Trailing PE 13.78 | Forward PE 11.25 | Enterprise Value 20.43B | Price to Sales(TTM) 1.98 |
Enterprise Value 20.43B | Price to Sales(TTM) 1.98 | ||
Enterprise Value to Revenue 2.33 | Enterprise Value to EBITDA - | Shares Outstanding 192.36M | Shares Floating 171.74M |
Shares Outstanding 192.36M | Shares Floating 171.74M | ||
Percent Insiders 10.55 | Percent Institutions 81.46 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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