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Upturn AI SWOT - About
ROL 
Rollins Inc (ROL)
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Upturn Advisory Summary
08/28/2025: ROL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $58.73
1 Year Target Price $58.73
| 2 | Strong Buy |
| 2 | Buy |
| 7 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0.41% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 27.40B USD | Price to earnings Ratio 55.98 | 1Y Target Price 58.73 |
Price to earnings Ratio 55.98 | 1Y Target Price 58.73 | ||
Volume (30-day avg) 12 | Beta 0.69 | 52 Weeks Range 44.94 - 58.96 | Updated Date 08/29/2025 |
52 Weeks Range 44.94 - 58.96 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 1.15% | Basic EPS (TTM) 1.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.71% | Operating Margin (TTM) 19.95% |
Management Effectiveness
Return on Assets (TTM) 14.37% | Return on Equity (TTM) 36.52% |
Valuation
Trailing PE 55.98 | Forward PE 51.02 | Enterprise Value 28100300768 | Price to Sales(TTM) 7.67 |
Enterprise Value 28100300768 | Price to Sales(TTM) 7.67 | ||
Enterprise Value to Revenue 7.87 | Enterprise Value to EBITDA 34.96 | Shares Outstanding 484640000 | Shares Floating 294724125 |
Shares Outstanding 484640000 | Shares Floating 294724125 | ||
Percent Insiders 42.22 | Percent Institutions 55.11 |
Upturn AI SWOT
Rollins Inc
Company Overview
History and Background
Rollins Inc. was founded in 1948 as Rollins Broadcasting. It transitioned to pest control in the 1960s, acquiring Orkin Exterminating Company in 1964. Since then, it has grown through acquisitions and organic growth to become a leading pest control services provider.
Core Business Areas
- Residential Pest Control: Provides pest control services to homeowners, targeting common household pests like ants, roaches, rodents, and termites.
- Commercial Pest Control: Offers pest control services to businesses, including restaurants, hotels, warehouses, and office buildings, addressing their specific pest management needs.
- Termite and Other Services: Provides termite inspection, treatment, and prevention services, as well as other specialized services like wildlife removal and lawn care.
Leadership and Structure
Gary W. Rollins serves as the Chairman and CEO. The company has a typical corporate structure with executive leadership overseeing various business units and support functions.
Top Products and Market Share
Key Offerings
- Orkin Pest Control Services: Orkin's comprehensive pest control solutions are tailored to individual customer needs. Orkin is estimated to hold approximately 13% of the pest control market share worldwide. Competitors include Terminix, Ecolab, and Rentokil Initial.
- Terminix Termite Solutions: Termite control and prevention services are a significant revenue stream. Competitors include Orkin, Cook's Pest Control, and Arrow Exterminators.
- Rollins Commercial Services: Services offered include general pest control, rodent control, termite control, bird control, fly control, vegetation management, and more. Market share details for commercial vs residential is hard to parse. Key Competitors include Ecolab and Rentokil Initial.
Market Dynamics
Industry Overview
The pest control industry is a fragmented market driven by factors like population growth, urbanization, climate change, and increasing awareness of pest-related health risks. The industry is experiencing steady growth with a mix of national players and local operators.
Positioning
Rollins Inc. is a leading player in the pest control industry, known for its strong brand recognition (Orkin) and extensive service network. Its competitive advantages include its established reputation, large customer base, and recurring revenue model.
Total Addressable Market (TAM)
The global pest control market is projected to reach USD 30 Billion by 2028. Rollins Inc., with its strong market presence and expanding service offerings, is well-positioned to capture a significant portion of this TAM. Based on an approximate 9% global market share for Rollins, and it should seek for increased capture, there is an increase of 2-3% over the next 3-5 years
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Orkin)
- Extensive service network
- Recurring revenue model
- Experienced management team
- Nationwide coverage
Weaknesses
- High customer churn rate compared to certain other service providers
- Exposure to economic downturns affecting consumer spending
- Potential for negative publicity from service-related issues
Opportunities
- Expansion into new geographic markets
- Development of new service offerings (e.g., digital pest monitoring)
- Acquisitions of smaller pest control companies
- Increased demand for environmentally friendly pest control solutions
Threats
- Increased competition from other pest control companies
- Fluctuations in raw material costs (e.g., chemicals)
- Changes in regulations governing pesticide use
- Economic slowdown impacting consumer and business spending
Competitors and Market Share
Key Competitors
- SER
- ECL
- RTO
Competitive Landscape
Rollins benefits from its strong brand and national presence but faces competition from both large national players and smaller local operators. Terminix (SER) has a great market share but is not as reputable as Orkin, and so this helps ROL.
Major Acquisitions
Clark Pest Control
- Year: 2019
- Acquisition Price (USD millions): 480
- Strategic Rationale: Expanded Rollins Inc's presence in the important California market, adding a well-respected regional brand to its portfolio.
Murray Pest Control
- Year: 2023
- Acquisition Price (USD millions): 39
- Strategic Rationale: A strategic acquisition to expand Rollins Inc's presence in the Texas region.
Growth Trajectory and Initiatives
Historical Growth: Rollins has demonstrated consistent revenue and earnings growth through organic expansion and strategic acquisitions.
Future Projections: Analyst estimates suggest continued growth driven by market demand and Rollins' expansion efforts. Detailed projections are hard to estimate.
Recent Initiatives: Recent initiatives could include acquisitions, new service launches, or investments in technology.
Summary
Rollins Inc. is a strong company with a well-established brand and a recurring revenue model. Its Orkin brand recognition provides a sustainable competitive advantage. Rollins can continue to grow through acquisitions and by increasing its market share in existing markets. However, competition and economic slowdowns pose potential risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Industry Reports (e.g., from IBISWorld, Freedonia Group)
- Analyst Reports (e.g., from major investment banks)
- Company Website and Investor Relations Materials
- Press Releases
- Wikipedia
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change. Consult with a qualified financial advisor before making any investment decisions. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rollins Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1987-12-30 | Principal Executive Officer, President, CEO & Director Mr. Jerry E. Gahlhoff Jr. | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 20000 | Website https://www.rollins.com |
Full time employees 20000 | Website https://www.rollins.com | ||
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, foodservice, and logistics. In addition, the company offers termite protection and ancillary services. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
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