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Upturn AI SWOT - About
ROL 
Rollins Inc (ROL)
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Upturn Advisory Summary
09/17/2025: ROL (1-star) is a SELL. SELL since 2 days. Simulated Profits (-4.08%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $58.73
1 Year Target Price $58.73
| 2 | Strong Buy |
| 2 | Buy |
| 7 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.4% | Avg. Invested days 45 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 27.21B USD | Price to earnings Ratio 55.58 | 1Y Target Price 58.73 |
Price to earnings Ratio 55.58 | 1Y Target Price 58.73 | ||
Volume (30-day avg) 12 | Beta 0.68 | 52 Weeks Range 44.94 - 58.96 | Updated Date 09/17/2025 |
52 Weeks Range 44.94 - 58.96 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 1.17% | Basic EPS (TTM) 1.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.71% | Operating Margin (TTM) 19.95% |
Management Effectiveness
Return on Assets (TTM) 14.37% | Return on Equity (TTM) 36.52% |
Valuation
Trailing PE 55.58 | Forward PE 44.84 | Enterprise Value 27610814365 | Price to Sales(TTM) 7.62 |
Enterprise Value 27610814365 | Price to Sales(TTM) 7.62 | ||
Enterprise Value to Revenue 7.73 | Enterprise Value to EBITDA 34.35 | Shares Outstanding 484640003 | Shares Floating 294724125 |
Shares Outstanding 484640003 | Shares Floating 294724125 | ||
Percent Insiders 42.22 | Percent Institutions 55.09 |
Upturn AI SWOT
Rollins Inc
Company Overview
History and Background
Rollins Inc. was founded in 1948 and is headquartered in Atlanta, Georgia. Initially a broadcasting company, it transitioned into pest and termite control in the 1960s with the acquisition of Orkin Exterminating Company. Since then, it has grown through acquisitions and organic expansion, becoming a leader in the pest control industry.
Core Business Areas
- Residential Pest Control: Provides pest control services to homeowners, targeting common household pests like ants, roaches, spiders, and rodents. This is the largest revenue segment.
- Commercial Pest Control: Offers pest control services to businesses, including restaurants, hotels, hospitals, and office buildings. This segment addresses specific pest challenges in commercial environments.
- Termite and Other Pest-Related Damage Repair: Focuses on termite detection and treatment, as well as repairing damage caused by termites and other pests. This provides comprehensive solutions beyond just pest elimination.
Leadership and Structure
Gary W. Rollins serves as Chairman and CEO. The company has a well-defined organizational structure with experienced management teams overseeing each of its business segments and corporate functions.
Top Products and Market Share
Key Offerings
- Orkin Pest Control Services: Orkin is Rollins' flagship brand, providing comprehensive pest control solutions. Orkin is the market leader in pest control services in the US. Competitors include Terminix (ServiceMaster), Rentokil, and Anticimex. Rollins generates the bulk of its revenue from this brand.
- Terminix (post-acquisition): Rollins acquired Terminix which offer services to protect against damage caused by termites, pests and other issues. Competitors include Orkin, Rentokil, and Anticimex.
Market Dynamics
Industry Overview
The pest control industry is a mature and relatively stable market, driven by factors such as population growth, urbanization, climate change, and increasing awareness of public health issues. The market is fragmented, with a mix of large national players and smaller regional or local companies.
Positioning
Rollins Inc. is a leading player in the US pest control market, with a strong brand reputation, extensive service network, and a proven track record of growth and profitability. The company's focus on customer service, innovation, and strategic acquisitions has contributed to its competitive advantage.
Total Addressable Market (TAM)
The global pest control market is estimated to be worth over $30 billion. Rollins, through its various brands, holds a significant position in this market but continues to target strategic growth opportunities to capture a larger share. Rollins Inc positioned well to continue taking the market share with its solid growth.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Orkin)
- Extensive service network
- Recurring revenue model
- Experienced management team
- Consistent profitability
- Strong market share
Weaknesses
- Dependence on acquisitions for growth
- Seasonality of certain pest control services
- Exposure to environmental regulations
- High customer churn
- Brand reputation risk (linked to service quality)
Opportunities
- Expansion into new geographic markets
- Development of new pest control technologies
- Increased demand for eco-friendly pest control solutions
- Further consolidation of the fragmented pest control industry
- Cross-selling to existing customer base
Threats
- Increased competition from national and local players
- Economic downturn impacting consumer spending
- Changes in environmental regulations
- Public health concerns related to pesticide use
- Adverse weather conditions affecting pest populations
Competitors and Market Share
Key Competitors
- ServiceMaster Global Holdings, Inc. (SVMH)
- Rentokil Initial plc (RTO)
- Anticimex
Competitive Landscape
Rollins Inc. has a strong competitive position due to its established brand, extensive service network, and recurring revenue model. However, the company faces competition from other large national players, as well as smaller regional and local companies. ServiceMaster has a similar reach but had a challenging 2023. Rentokil and Anticimex are strong international competitors seeking US expansion.
Major Acquisitions
Clark Pest Control
- Year: 2019
- Acquisition Price (USD millions): 372
- Strategic Rationale: Expanded Rollins' presence in the California market and added a strong regional brand to its portfolio.
Fox Pest Control
- Year: 2024
- Acquisition Price (USD millions): 0
- Strategic Rationale: Strengthens Rollins presence in the pest control market. Fox Pest Control will continue operating as a separate brand within the Rollins family of companies.
Terminix
- Year: 2022
- Acquisition Price (USD millions): 6700
- Strategic Rationale: Further solidifes Rollins as the premier pest control company in the world and helps to accelerate the company's vision for the future.
Growth Trajectory and Initiatives
Historical Growth: Rollins Inc. has achieved consistent growth over the past decade, averaging around 5-10% annual revenue growth.
Future Projections: Analysts project continued growth for Rollins Inc., driven by its strong market position, recurring revenue model, and strategic acquisitions. Revenue growth is expected to be in the range of 5-8% per year.
Recent Initiatives: Recent initiatives include expanding into new geographic markets, developing new pest control technologies, and focusing on customer service and retention.
Summary
Rollins Inc. is a strong and well-established company with a leading position in the pest control industry. Its recurring revenue model, strategic acquisitions, and consistent profitability make it an attractive investment. However, the company needs to be mindful of increasing competition, regulatory changes, and economic downturns, all of which could impact its future performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
- Rollins Inc. Investor Relations Website
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Investment decisions should be based on individual financial circumstances and a thorough understanding of the risks involved. Financial data is dynamic and may change over time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rollins Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1987-12-30 | Principal Executive Officer, President, CEO & Director Mr. Jerry E. Gahlhoff Jr. | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 20000 | Website https://www.rollins.com |
Full time employees 20000 | Website https://www.rollins.com | ||
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, foodservice, and logistics. In addition, the company offers termite protection and ancillary services. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
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