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Upturn stock ratingUpturn stock rating
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Rollins Inc (ROL)

Upturn stock ratingUpturn stock rating
$55.49
Last Close (24-hour delay)
Profit since last BUY12.28%
upturn advisory
SELL
SELL since 1 day
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

07/08/2025: ROL (1-star) is a SELL. SELL since 1 days. Profits (12.28%). Updated daily EoD!

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

12 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $54.83

1 Year Target Price $54.83

Analysts Price Target For last 52 week
$54.83 Target price
52w Low $45.01
Current$55.49
52w High $58.65

Analysis of Past Performance

Type Stock
Historic Profit 2.82%
Avg. Invested days 47
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/08/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 27.25B USD
Price to earnings Ratio 56.05
1Y Target Price 54.83
Price to earnings Ratio 56.05
1Y Target Price 54.83
Volume (30-day avg) 12
Beta 0.77
52 Weeks Range 45.01 - 58.65
Updated Date 07/8/2025
52 Weeks Range 45.01 - 58.65
Updated Date 07/8/2025
Dividends yield (FY) 1.17%
Basic EPS (TTM) 0.99

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 13.78%
Operating Margin (TTM) 17.34%

Management Effectiveness

Return on Assets (TTM) 14.88%
Return on Equity (TTM) 37.83%

Valuation

Trailing PE 56.05
Forward PE 51.02
Enterprise Value 27961526220
Price to Sales(TTM) 7.87
Enterprise Value 27961526220
Price to Sales(TTM) 7.87
Enterprise Value to Revenue 8.07
Enterprise Value to EBITDA 35.67
Shares Outstanding 484646016
Shares Floating 295833043
Shares Outstanding 484646016
Shares Floating 295833043
Percent Insiders 42.24
Percent Institutions 53.7

ai summary icon Upturn AI SWOT

Rollins Inc

stock logo

Company Overview

overview logo History and Background

Rollins, Inc. was founded in 1948 as Rollins Broadcasting, acquiring radio stations and related businesses. In 1964, it entered the pest control industry with the acquisition of Orkin Exterminating Company. Over time, Rollins divested its broadcasting assets and focused primarily on pest and termite control, growing through acquisitions and organic expansion.

business area logo Core Business Areas

  • Residential Pest Control: Provides pest control services to homeowners, addressing common household pests such as insects, rodents, and termites.
  • Commercial Pest Control: Offers pest control solutions to businesses across various industries, including restaurants, healthcare facilities, and retail establishments.
  • Termite and Other Services: Focuses on termite prevention, detection, and treatment, as well as other services such as wildlife control and lawn care.

leadership logo Leadership and Structure

Gary W. Rollins serves as the Chairman and CEO. The company operates with a decentralized structure, empowering regional and local management teams.

Top Products and Market Share

overview logo Key Offerings

  • Orkin Pest Control Services: Comprehensive pest control services for residential and commercial properties. Rollins via Orkin holds a significant market share in the US pest control market. Competitors include Ecolab, Terminix, and Rentokil Initial. Rollins' revenue is primarily derived from recurring service contracts.
  • Termite Protection: Termite prevention and treatment services. Competitors include Terminix, Ecolab, and local pest control companies. Rollins benefits from its strong brand recognition and established network of technicians.
  • Other Pest Control Services: Includes mosquito control, bed bug control, and wildlife management. Competitors are Rentokil Initial, Anticimex, and local pest control businesses. Revenue from this segment contributes a smaller percentage of overall revenue compared to general pest control and termite services.

Market Dynamics

industry overview logo Industry Overview

The pest control industry is a mature market, with consistent demand driven by the need to protect homes and businesses from pests. The industry is fragmented, with a mix of large national players and smaller local companies.

Positioning

Rollins is one of the largest pest control companies in North America, known for its strong brand, extensive network of technicians, and recurring revenue model. Its competitive advantages include its scale, brand reputation, and focus on customer service.

Total Addressable Market (TAM)

The global pest control market is estimated to be around $30 billion USD. Rollins is well-positioned to capture a significant share of this market through organic growth and acquisitions.

Upturn SWOT Analysis

Strengths

  • Strong Brand Recognition (Orkin)
  • Extensive Service Network
  • Recurring Revenue Model
  • Proven Acquisition Strategy
  • Experienced Management Team

Weaknesses

  • High Labor Costs
  • Seasonality of Demand (certain pests)
  • Dependence on Acquisitions for Growth
  • Sensitivity to Economic Downturns (commercial segment)

Opportunities

  • Expanding into New Geographic Markets
  • Developing New Service Offerings (e.g., smart pest control)
  • Increasing Penetration in Existing Markets
  • Acquiring Smaller Pest Control Companies

Threats

  • Increased Competition
  • Changes in Regulations (pesticide use)
  • Economic Downturn
  • Resistance of Pests to Existing Treatments

Competitors and Market Share

competitor logo Key Competitors

  • ECL
  • TNL
  • RTO

Competitive Landscape

Rollins competes primarily on brand reputation, service quality, and geographic coverage. Its advantages include its strong brand (Orkin), extensive network, and recurring revenue model. Disadvantages include its relatively higher labor costs.

Major Acquisitions

Clark Pest Control

  • Year: 2019
  • Acquisition Price (USD millions): 382.5
  • Strategic Rationale: Expanded Rollins' presence in the California market.

Growth Trajectory and Initiatives

Historical Growth: Rollins has demonstrated consistent growth through organic expansion and strategic acquisitions.

Future Projections: Analysts project continued growth for Rollins, driven by the increasing demand for pest control services and the company's ability to execute its acquisition strategy.

Recent Initiatives: Rollins is investing in technology to improve its service delivery and customer experience, including the use of data analytics and mobile applications.

Summary

Rollins Inc. is a robust player in the pest control market, driven by its established brand, extensive network, and recurring revenue streams. Its acquisition strategy fuels growth, but higher labor costs and market competition pose challenges. Continued investment in technology and strategic expansions are crucial for sustaining its market position. They will need to keep an eye on evolving pest resistance.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Financial Reports
  • Market Research Reports
  • Analyst Estimates

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Rollins Inc

Exchange NYSE
Headquaters Atlanta, GA, United States
IPO Launch date 1987-12-30
Principal Executive Officer, President, CEO & Director Mr. Jerry E. Gahlhoff Jr.
Sector Consumer Cyclical
Industry Personal Services
Full time employees 20000
Full time employees 20000

Rollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, foodservice, and logistics. In addition, the company offers termite protection and ancillary services. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.