Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
ROL 
Rollins Inc (ROL)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/08/2025: ROL (1-star) is a SELL. SELL since 1 days. Profits (12.28%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $54.83
1 Year Target Price $54.83
| 2 | Strong Buy |
| 2 | Buy |
| 7 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 2.82% | Avg. Invested days 47 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/08/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 27.25B USD | Price to earnings Ratio 56.05 | 1Y Target Price 54.83 |
Price to earnings Ratio 56.05 | 1Y Target Price 54.83 | ||
Volume (30-day avg) 12 | Beta 0.77 | 52 Weeks Range 45.01 - 58.65 | Updated Date 07/8/2025 |
52 Weeks Range 45.01 - 58.65 | Updated Date 07/8/2025 | ||
Dividends yield (FY) 1.17% | Basic EPS (TTM) 0.99 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.78% | Operating Margin (TTM) 17.34% |
Management Effectiveness
Return on Assets (TTM) 14.88% | Return on Equity (TTM) 37.83% |
Valuation
Trailing PE 56.05 | Forward PE 51.02 | Enterprise Value 27961526220 | Price to Sales(TTM) 7.87 |
Enterprise Value 27961526220 | Price to Sales(TTM) 7.87 | ||
Enterprise Value to Revenue 8.07 | Enterprise Value to EBITDA 35.67 | Shares Outstanding 484646016 | Shares Floating 295833043 |
Shares Outstanding 484646016 | Shares Floating 295833043 | ||
Percent Insiders 42.24 | Percent Institutions 53.7 |
Upturn AI SWOT
Rollins Inc
Company Overview
History and Background
Rollins, Inc. was founded in 1948 as Rollins Broadcasting, acquiring radio stations and related businesses. In 1964, it entered the pest control industry with the acquisition of Orkin Exterminating Company. Over time, Rollins divested its broadcasting assets and focused primarily on pest and termite control, growing through acquisitions and organic expansion.
Core Business Areas
- Residential Pest Control: Provides pest control services to homeowners, addressing common household pests such as insects, rodents, and termites.
- Commercial Pest Control: Offers pest control solutions to businesses across various industries, including restaurants, healthcare facilities, and retail establishments.
- Termite and Other Services: Focuses on termite prevention, detection, and treatment, as well as other services such as wildlife control and lawn care.
Leadership and Structure
Gary W. Rollins serves as the Chairman and CEO. The company operates with a decentralized structure, empowering regional and local management teams.
Top Products and Market Share
Key Offerings
- Orkin Pest Control Services: Comprehensive pest control services for residential and commercial properties. Rollins via Orkin holds a significant market share in the US pest control market. Competitors include Ecolab, Terminix, and Rentokil Initial. Rollins' revenue is primarily derived from recurring service contracts.
- Termite Protection: Termite prevention and treatment services. Competitors include Terminix, Ecolab, and local pest control companies. Rollins benefits from its strong brand recognition and established network of technicians.
- Other Pest Control Services: Includes mosquito control, bed bug control, and wildlife management. Competitors are Rentokil Initial, Anticimex, and local pest control businesses. Revenue from this segment contributes a smaller percentage of overall revenue compared to general pest control and termite services.
Market Dynamics
Industry Overview
The pest control industry is a mature market, with consistent demand driven by the need to protect homes and businesses from pests. The industry is fragmented, with a mix of large national players and smaller local companies.
Positioning
Rollins is one of the largest pest control companies in North America, known for its strong brand, extensive network of technicians, and recurring revenue model. Its competitive advantages include its scale, brand reputation, and focus on customer service.
Total Addressable Market (TAM)
The global pest control market is estimated to be around $30 billion USD. Rollins is well-positioned to capture a significant share of this market through organic growth and acquisitions.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition (Orkin)
- Extensive Service Network
- Recurring Revenue Model
- Proven Acquisition Strategy
- Experienced Management Team
Weaknesses
- High Labor Costs
- Seasonality of Demand (certain pests)
- Dependence on Acquisitions for Growth
- Sensitivity to Economic Downturns (commercial segment)
Opportunities
- Expanding into New Geographic Markets
- Developing New Service Offerings (e.g., smart pest control)
- Increasing Penetration in Existing Markets
- Acquiring Smaller Pest Control Companies
Threats
- Increased Competition
- Changes in Regulations (pesticide use)
- Economic Downturn
- Resistance of Pests to Existing Treatments
Competitors and Market Share
Key Competitors
- ECL
- TNL
- RTO
Competitive Landscape
Rollins competes primarily on brand reputation, service quality, and geographic coverage. Its advantages include its strong brand (Orkin), extensive network, and recurring revenue model. Disadvantages include its relatively higher labor costs.
Major Acquisitions
Clark Pest Control
- Year: 2019
- Acquisition Price (USD millions): 382.5
- Strategic Rationale: Expanded Rollins' presence in the California market.
Growth Trajectory and Initiatives
Historical Growth: Rollins has demonstrated consistent growth through organic expansion and strategic acquisitions.
Future Projections: Analysts project continued growth for Rollins, driven by the increasing demand for pest control services and the company's ability to execute its acquisition strategy.
Recent Initiatives: Rollins is investing in technology to improve its service delivery and customer experience, including the use of data analytics and mobile applications.
Summary
Rollins Inc. is a robust player in the pest control market, driven by its established brand, extensive network, and recurring revenue streams. Its acquisition strategy fuels growth, but higher labor costs and market competition pose challenges. Continued investment in technology and strategic expansions are crucial for sustaining its market position. They will need to keep an eye on evolving pest resistance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rollins Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1987-12-30 | Principal Executive Officer, President, CEO & Director Mr. Jerry E. Gahlhoff Jr. | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 20000 | Website https://www.rollins.com |
Full time employees 20000 | Website https://www.rollins.com | ||
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, foodservice, and logistics. In addition, the company offers termite protection and ancillary services. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.