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Upturn AI SWOT - About
ROL 
Rollins Inc (ROL)
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Upturn Advisory Summary
11/13/2025: ROL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $61.61
1 Year Target Price $61.61
| 2 | Strong Buy |
| 2 | Buy |
| 7 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.59% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 27.92B USD | Price to earnings Ratio 53.84 | 1Y Target Price 61.61 |
Price to earnings Ratio 53.84 | 1Y Target Price 61.61 | ||
Volume (30-day avg) 12 | Beta 0.79 | 52 Weeks Range 44.80 - 60.16 | Updated Date 11/13/2025 |
52 Weeks Range 44.80 - 60.16 | Updated Date 11/13/2025 | ||
Dividends yield (FY) 1.13% | Basic EPS (TTM) 1.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-22 | When - | Estimate 0.3313 | Actual 0.35 |
Profitability
Profit Margin 14.02% | Operating Margin (TTM) 22.04% |
Management Effectiveness
Return on Assets (TTM) 14.89% | Return on Equity (TTM) 36.21% |
Valuation
Trailing PE 53.84 | Forward PE 47.17 | Enterprise Value 29125818042 | Price to Sales(TTM) 7.59 |
Enterprise Value 29125818042 | Price to Sales(TTM) 7.59 | ||
Enterprise Value to Revenue 7.91 | Enterprise Value to EBITDA 34.61 | Shares Outstanding 484628814 | Shares Floating 294697936 |
Shares Outstanding 484628814 | Shares Floating 294697936 | ||
Percent Insiders 42.23 | Percent Institutions 54.45 |
Upturn AI SWOT
Rollins Inc
Company Overview
History and Background
Rollins Inc. was founded in 1948 and is based in Atlanta, Georgia. It primarily provides pest and termite control services. The company has grown through acquisitions and organic expansion to become a leading provider in its industry.
Core Business Areas
- Residential Pest Control: Provides pest control services to homeowners, focusing on common household pests like ants, rodents, and spiders.
- Commercial Pest Control: Offers pest control solutions for businesses, addressing the unique needs of various industries such as restaurants, hotels, and healthcare facilities.
- Termite and Other Pest Control: Specializes in termite prevention and treatment, as well as other services like wildlife exclusion and mosquito control.
Leadership and Structure
Gary W. Rollins is the Executive Chairman. Jerry Gahlhoff, Jr. is the President and Chief Executive Officer. The company operates with a decentralized management structure, empowering regional and local managers.
Top Products and Market Share
Key Offerings
- Pest Control Services: General pest control services for residential and commercial properties. Rollins is one of the top 3 providers in the USA, but the market is highly fragmented. Competitors include Terminix (owned by Rentokil Initial) and Orkin. Revenue from this service is estimated to be 60% of total revenue.
- Termite Control Services: Specialized termite control solutions including inspections, treatments, and prevention plans. Rollins provides treatment using Termidor, and Sentricon, which are both very popular. The market share for this service is very similar to the general pest control market share. Competitors include Terminix (owned by Rentokil Initial) and Orkin. Revenue from this service is estimated to be 30% of total revenue.
- Other Specialty Services: This covers a range of niche pest control services, including mosquito control, bed bug treatment, and wildlife exclusion. Revenue from this service is estimated to be 10% of total revenue. Competitors include Mosquito Joe (owned by Neighborly) and various local pest control companies.
Market Dynamics
Industry Overview
The pest control industry is fragmented and growing, driven by factors such as increasing urbanization, climate change, and growing awareness of public health issues related to pests.
Positioning
Rollins Inc. is a leading player in the pest control industry, recognized for its strong brand reputation, extensive service network, and focus on customer satisfaction. Rollins is positioned to capture significant value in the growing industry.
Total Addressable Market (TAM)
The global pest control market is estimated to be around $30 billion. Rollins Inc., with its extensive reach and diverse service offerings, is well-positioned to capture a significant portion of this TAM. TAM is forecast to be $35B in 2030
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Orkin)
- Extensive service network across North America
- Decentralized management structure promoting local responsiveness
- Recurring revenue model providing stability
Weaknesses
- Exposure to economic cycles (commercial segment)
- Dependence on acquisitions for growth
- Labor-intensive business model
- Vulnerability to weather-related events
Opportunities
- Expansion into new geographic markets
- Development of innovative pest control technologies
- Increasing demand for eco-friendly pest control solutions
- Consolidation opportunities in a fragmented market
Threats
- Increased competition from national and local players
- Changing regulations regarding pesticide use
- Economic downturn impacting commercial demand
- Rising labor costs
Competitors and Market Share
Key Competitors
- RENTO
- SERVB
Competitive Landscape
Rollins Inc. benefits from a strong brand reputation and extensive service network. However, it faces competition from other large national players, as well as numerous local and regional companies.
Major Acquisitions
Clark Pest Control
- Year: 2019
- Acquisition Price (USD millions): 260
- Strategic Rationale: Expanded Rollins Inc.'s presence in the Western United States.
NBC Environment
- Year: 2018
- Acquisition Price (USD millions): 40
- Strategic Rationale: Expanded Rollins Inc.'s presence in the UK.
Growth Trajectory and Initiatives
Historical Growth: Rollins Inc. has demonstrated consistent growth over the past decade, driven by organic expansion and strategic acquisitions.
Future Projections: Analysts project continued revenue growth of around 8-10% annually over the next five years. EPS growth is expected to be slightly higher, driven by margin improvements.
Recent Initiatives: Recent initiatives include investments in technology to improve operational efficiency, expansion into new service areas such as wildlife exclusion, and acquisitions of smaller pest control companies.
Summary
Rollins Inc. is a financially robust company, driven by its strong market position and recurring revenue model. Its strategic acquisitions and expansion initiatives contribute significantly to its growth. The company faces challenges from competitors and regulatory changes, but is still well-positioned to maintain its growth. By leveraging eco-friendly solutions and technology, Rollins is likely to continue its growth trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Rollins Inc. Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Reports
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual due diligence and consultation with a qualified financial advisor. Market share data is based on available estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rollins Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1987-12-30 | Principal Executive Officer, President, CEO & Director Mr. Jerry E. Gahlhoff Jr. | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 20000 | Website https://www.rollins.com |
Full time employees 20000 | Website https://www.rollins.com | ||
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, foodservice, and logistics. In addition, the company offers termite protection and ancillary services. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
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