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ROL 
Rollins Inc (ROL)
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Upturn Advisory Summary
12/04/2025: ROL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $61.92
1 Year Target Price $61.92
| 2 | Strong Buy |
| 2 | Buy |
| 7 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.59% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/04/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 29.03B USD | Price to earnings Ratio 56.39 | 1Y Target Price 61.92 |
Price to earnings Ratio 56.39 | 1Y Target Price 61.92 | ||
Volume (30-day avg) 12 | Beta 0.79 | 52 Weeks Range 44.80 - 61.84 | Updated Date 12/4/2025 |
52 Weeks Range 44.80 - 61.84 | Updated Date 12/4/2025 | ||
Dividends yield (FY) 1.09% | Basic EPS (TTM) 1.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.02% | Operating Margin (TTM) 22.04% |
Management Effectiveness
Return on Assets (TTM) 14.89% | Return on Equity (TTM) 36.21% |
Valuation
Trailing PE 56.39 | Forward PE 48.31 | Enterprise Value 29952071583 | Price to Sales(TTM) 7.89 |
Enterprise Value 29952071583 | Price to Sales(TTM) 7.89 | ||
Enterprise Value to Revenue 8.14 | Enterprise Value to EBITDA 35.6 | Shares Outstanding 481150554 | Shares Floating 304060964 |
Shares Outstanding 481150554 | Shares Floating 304060964 | ||
Percent Insiders 38.29 | Percent Institutions 55.85 |
Upturn AI SWOT
Rollins Inc
Company Overview
History and Background
Rollins, Inc. was founded in 1948 and is headquartered in Atlanta, Georgia. It initially diversified into various businesses but later focused on pest and termite control services. A key milestone was the acquisition of Orkin in 1964, establishing Rollins as a major player in the pest control industry.
Core Business Areas
- Pest and Termite Control: Provides pest and termite control services to residential and commercial customers. This includes general pest control, termite inspections and treatments, and other related services.
Leadership and Structure
Gary W. Rollins is the CEO and Chairman of the Board. The organizational structure is hierarchical, with regional and local management teams overseeing service delivery and sales.
Top Products and Market Share
Key Offerings
- Residential Pest Control: Provides pest control services for homes, protecting against common pests like ants, roaches, and rodents. Orkin has a strong brand recognition and large number of customers. Competitors include Terminix, Rentokil and local providers. Market Share data included in Market Dynamics Section.
- Termite Control: Offers termite inspection, prevention, and treatment services, including liquid treatments and baiting systems. Terminix and Rentokil are competitors in this area. Market Share data included in Market Dynamics Section.
Market Dynamics
Industry Overview
The pest control industry is relatively recession-resistant, driven by the ongoing need for pest management services in both residential and commercial settings. The market is competitive with both large national players and smaller regional and local companies.
Positioning
Rollins, through Orkin and its other brands, holds a leading position in the North American pest control market, known for its strong brand reputation and extensive service network. The company differentiates itself through customer service, technician training, and innovative solutions.
Total Addressable Market (TAM)
The global pest control market is estimated to be around $30 billion. Rollins is well-positioned to capture a significant share of this TAM through its strong brand and established network.
Upturn SWOT Analysis
Strengths
- Strong brand reputation (Orkin)
- Extensive service network
- Recurring revenue model
- Experienced management team
- High customer retention rate
Weaknesses
- Dependence on the North American market
- Potential impact of regulatory changes
- Labor-intensive business model
- Seasonality of certain pest control services
Opportunities
- Expansion into new geographic markets
- Development of new pest control technologies
- Acquisition of smaller pest control companies
- Growing demand for eco-friendly pest control solutions
Threats
- Increased competition from national and local players
- Economic downturn impacting consumer spending
- Rise in DIY pest control products
- Environmental concerns and regulations
Competitors and Market Share
Key Competitors
- TERMINIX
- RENT
- SERVCORP
Competitive Landscape
Rollins has a competitive advantage through its strong brand recognition (Orkin), extensive service network, and focus on customer service. However, it faces competition from other large national players and smaller regional companies. Terminix, now part of Rentokil Initial, poses the strongest challenge due to its wide geographic coverage.
Major Acquisitions
Clark Pest Control
- Year: 2019
- Acquisition Price (USD millions): 136
- Strategic Rationale: Expanded Rollins' presence in California, a key market for pest control services.
Growth Trajectory and Initiatives
Historical Growth: Rollins has achieved steady growth through a combination of organic expansion and strategic acquisitions, particularly in the residential and commercial pest control markets.
Future Projections: Analysts project continued revenue and earnings growth for Rollins, supported by the growing demand for pest control services and the company's strong market position. Check financial analysts reports for detailed projections.
Recent Initiatives: Recent initiatives include investments in technology, such as digital marketing and service delivery platforms, and expansion into new geographic markets through acquisitions.
Summary
Rollins Inc. is a strong player in the pest control industry, driven by its robust brand, Orkin, and vast service network. The company's consistent revenue growth and strategic acquisitions have contributed to its success. However, Rollins faces threats from increased competition and regulatory changes. Continued investment in technology and expansion into new markets will be crucial for maintaining its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Rollins Inc. Investor Relations
- SEC Filings
- Industry Reports
- Financial News Articles
- Company Websites
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change and may not be accurate. Invest at your own risk.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rollins Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1987-12-30 | Principal Executive Officer, President, CEO & Director Mr. Jerry E. Gahlhoff Jr. | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 20000 | Website https://www.rollins.com |
Full time employees 20000 | Website https://www.rollins.com | ||
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, foodservice, and logistics. In addition, the company offers termite protection and ancillary services. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
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