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Rentokil Initial PLC (RTO)
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Upturn Advisory Summary
11/13/2025: RTO (1-star) is a SELL. SELL since 2 days. Simulated Profits (6.38%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $29.99
1 Year Target Price $29.99
| 1 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.63% | Avg. Invested days 51 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 13.47B USD | Price to earnings Ratio 42.14 | 1Y Target Price 29.99 |
Price to earnings Ratio 42.14 | 1Y Target Price 29.99 | ||
Volume (30-day avg) 4 | Beta 0.48 | 52 Weeks Range 19.39 - 30.10 | Updated Date 11/14/2025 |
52 Weeks Range 19.39 - 30.10 | Updated Date 11/14/2025 | ||
Dividends yield (FY) 2.46% | Basic EPS (TTM) 0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-23 | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.46% | Operating Margin (TTM) 12.37% |
Management Effectiveness
Return on Assets (TTM) 3.24% | Return on Equity (TTM) 5.13% |
Valuation
Trailing PE 42.14 | Forward PE 19.46 | Enterprise Value 17773627040 | Price to Sales(TTM) 2.43 |
Enterprise Value 17773627040 | Price to Sales(TTM) 2.43 | ||
Enterprise Value to Revenue 2.57 | Enterprise Value to EBITDA 13.79 | Shares Outstanding 502927977 | Shares Floating 2437059040 |
Shares Outstanding 502927977 | Shares Floating 2437059040 | ||
Percent Insiders - | Percent Institutions 14.34 |
Upturn AI SWOT
Rentokil Initial PLC
Company Overview
History and Background
Rentokil Initial PLC was founded in 1925 as British Ratin Company, initially focusing on rodent control. Over the decades, it expanded through acquisitions and organic growth, diversifying into hygiene services and pest control.
Core Business Areas
- Pest Control: Provides pest control services for residential and commercial clients, including rodents, insects, and other pests.
- Hygiene: Offers hygiene services such as washroom solutions, hand hygiene products, and air fresheners for businesses.
- Workwear: Supplies, launders, and maintains workwear for various industries, including healthcare and manufacturing.
- Protect & Enhance: Landscaping and specialist hygiene services.
Leadership and Structure
The CEO is Andy Ransom. The company has a board of directors and operates through regional and business unit structures.
Top Products and Market Share
Key Offerings
- Rodent Control: Comprehensive rodent control solutions for homes and businesses. Rentokil Initial is a market leader globally. Competitors include Rollins(ROL), Ecolab (ECL), and Terminix Global Holdings(TMX).
- Insect Control: Services to eliminate and prevent insect infestations. Rentokil Initial holds a significant market share. Competitors include Rollins(ROL), Ecolab (ECL), and Terminix Global Holdings(TMX).
- Washroom Hygiene: Provision of soap dispensers, hand dryers, and air fresheners for commercial washrooms. They are a major player in the hygiene market. Competitors include Ecolab(ECL), Cintas Corporation(CTAS), and Kimberly-Clark Professional (KMB).
Market Dynamics
Industry Overview
The pest control and hygiene services industries are growing, driven by urbanization, increased health awareness, and stricter regulations. The workwear market is also expanding due to safety regulations and corporate image requirements.
Positioning
Rentokil Initial PLC is a global leader in pest control and hygiene services, known for its innovation, comprehensive service offerings, and strong brand reputation.
Total Addressable Market (TAM)
The global pest control market is estimated at around $30 billion. The hygiene market is also substantial, with significant potential. Rentokil Initial is well-positioned to capture a significant share of this TAM.
Upturn SWOT Analysis
Strengths
- Global brand recognition
- Extensive service network
- Diversified service offerings
- Strong customer relationships
- Innovative technologies
Weaknesses
- Exposure to economic cycles
- Dependence on acquisitions for growth
- Operational complexities due to global reach
- Vulnerable to negative publicity from service failures
Opportunities
- Expansion into emerging markets
- Adoption of digital technologies
- Increasing demand for hygiene services
- Growing awareness of pest control risks
Threats
- Intense competition
- Changing regulations
- Economic downturns
- Environmental concerns related to pesticides
Competitors and Market Share
Key Competitors
- ROL
- ECL
- TMX
Competitive Landscape
Rentokil Initial PLC competes with other global players, as well as regional and local providers. They have advantages in terms of brand recognition, service network, and comprehensive offerings.
Major Acquisitions
EnviroPest Solutions
- Year: 2023
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expand presence in the Southeastern US market and enhance pest control service capabilities.
Growth Trajectory and Initiatives
Historical Growth: Rentokil Initial PLC has grown consistently through acquisitions and organic expansion, focusing on expanding its service offerings and geographic reach.
Future Projections: Analysts expect continued growth for Rentokil Initial PLC, driven by increasing demand for pest control and hygiene services, particularly in emerging markets.
Recent Initiatives: Recent initiatives include investments in digital technologies, expansion of service offerings, and acquisitions of smaller competitors.
Summary
Rentokil Initial PLC is a strong global leader in pest control and hygiene services with a solid brand and extensive network. They have a diversified service portfolio and are well-positioned for future growth in expanding markets. However, they must remain vigilant regarding competition, regulatory changes, and economic cycles to sustain their success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Annual Reports
- Industry Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rentokil Initial PLC
Exchange NYSE | Headquaters - | ||
IPO Launch date 2007-07-13 | CEO & Executive Director Mr. Andrew M. Ransom | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 68485 | Website https://www.rentokil-initial.com |
Full time employees 68485 | Website https://www.rentokil-initial.com | ||
Rentokil Initial plc, together with its subsidiaries, provides route-based services in North America, Europe, the United Kingdom, Asia, the Middle East, North Africa, Turkey, and Pacific. It offers a range of pest control services for rodents, and flying and crawling insects, as well as other forms of wildlife management. The company provides hygiene services, including the provision and maintenance of products, such as soap and hand sanitizer dispensers, hand dryers, air care and purification, cubicle and surface sanitizers, feminine hygiene units, toilet paper dispensers, and floor protection mats. In addition, it engages in the supply and laundering of garments for commercial organizations. Further, the company provides a range of specialist cleaning services, such as graffiti removal, deep cleaning of kitchens and washrooms, trauma cleaning, and flood or fire damage cleaning, as well as specialist deep cleaning services. Rentokil Initial plc was founded in 1903 and is headquartered in Crawley, the United Kingdom.
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