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Rentokil Initial PLC (RTO)
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Upturn Advisory Summary
12/05/2025: RTO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $31.24
1 Year Target Price $31.24
| 1 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.63% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.39B USD | Price to earnings Ratio 45.13 | 1Y Target Price 31.24 |
Price to earnings Ratio 45.13 | 1Y Target Price 31.24 | ||
Volume (30-day avg) 4 | Beta 0.48 | 52 Weeks Range 19.39 - 30.10 | Updated Date 12/6/2025 |
52 Weeks Range 19.39 - 30.10 | Updated Date 12/6/2025 | ||
Dividends yield (FY) 2.31% | Basic EPS (TTM) 0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.46% | Operating Margin (TTM) 12.37% |
Management Effectiveness
Return on Assets (TTM) 3.24% | Return on Equity (TTM) 5.13% |
Valuation
Trailing PE 45.13 | Forward PE 17.64 | Enterprise Value 18564210756 | Price to Sales(TTM) 2.6 |
Enterprise Value 18564210756 | Price to Sales(TTM) 2.6 | ||
Enterprise Value to Revenue 2.68 | Enterprise Value to EBITDA 14.4 | Shares Outstanding 502927977 | Shares Floating 2433351700 |
Shares Outstanding 502927977 | Shares Floating 2433351700 | ||
Percent Insiders - | Percent Institutions 14.2 |
Upturn AI SWOT
Rentokil Initial PLC
Company Overview
History and Background
Rentokil Initial PLC was founded in 1925 as British Ratin Company, specializing in pest control. Over the years, it expanded into hygiene, facilities management, and other related services through organic growth and acquisitions. The company evolved into a global leader in pest control and hygiene solutions.
Core Business Areas
- Pest Control: Provision of pest control services to residential and commercial customers, addressing issues such as rodents, insects, and other pests.
- Hygiene: Provision of hygiene services, including washroom services, hand hygiene solutions, and air purification systems.
- Workplace & Other Services: Services such as plants, scenting, property care, specialist hygiene and medical services.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other executive roles responsible for different business segments. The organizational structure is typically hierarchical, with regional and functional divisions reporting to the executive team.
Top Products and Market Share
Key Offerings
- PestConnect: A digital pest control solution that uses sensors and data analytics to monitor and manage pest activity. Market share data is not explicitly public. Key competitors include Rollins (ROL) and Ecolab (ECL).
- Initial Hygiene: Washroom hygiene services, including hand dryers, soap dispensers, and air fresheners. Market share data is not explicitly public. Key competitors include Cintas (CTAS) and Aramark (ARMK).
- Ambius: Interior landscaping services and plant displays. Market share data is not explicitly public. Key competitors include Ambius (also branded as Rentokil Initial).
Market Dynamics
Industry Overview
The pest control and hygiene services industry is characterized by steady growth, driven by increasing awareness of health and safety standards, urbanization, and climate change. The industry is competitive, with a mix of large multinational corporations and smaller regional players.
Positioning
Rentokil Initial PLC is positioned as a global leader in pest control and hygiene services, with a strong brand reputation, extensive geographic coverage, and a focus on innovation and customer service. Competitive advantages include its scale, technological capabilities, and expertise.
Total Addressable Market (TAM)
The TAM for pest control and hygiene services is estimated to be in the tens of billions of dollars globally. Rentokil Initial PLC is well-positioned to capture a significant share of this market due to its global presence and comprehensive service offerings.
Upturn SWOT Analysis
Strengths
- Global presence and brand recognition
- Diverse range of services
- Strong customer relationships
- Innovative technology and digital solutions
- Experienced management team
Weaknesses
- Exposure to economic cycles
- Dependence on acquisitions for growth
- Integration challenges with acquired companies
- Potential for negative publicity from pest control incidents
Opportunities
- Expanding into new geographic markets
- Developing new products and services
- Leveraging digital technologies to improve efficiency and customer service
- Acquiring smaller competitors to consolidate market share
Threats
- Intense competition from existing players
- Changing regulations and environmental standards
- Economic downturns affecting demand for services
- Emergence of new pest control technologies
Competitors and Market Share
Key Competitors
- ROL
- ECL
- CTAS
- ARMK
Competitive Landscape
Rentokil Initial PLC benefits from global scale and diverse service offerings. Key competitors like Rollins (ROL) are strong in specific regions or segments. Ecolab (ECL) has a strong focus on hygiene. The competitive landscape is fragmented with regional players.
Major Acquisitions
Ecolab Pest Elimination Business
- Year: 2023
- Acquisition Price (USD millions): 1300
- Strategic Rationale: Expanded Rentokil's presence in high-growth markets.
Environmental Pest Service
- Year: 2020
- Acquisition Price (USD millions): 200
- Strategic Rationale: Further expands pest control services across North America.
Growth Trajectory and Initiatives
Historical Growth: Discuss Rentokil Initial PLC's growth trends over the past years, including revenue growth, acquisitions, and geographic expansion.
Future Projections: Provide projections for Rentokil Initial PLC's future growth based on analyst estimates. Analyst estimates can be found on financial websites.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Rentokil Initial PLC, such as acquisitions, product launches, and digital transformation projects.
Summary
Rentokil Initial PLC is a robust global player in pest control and hygiene services, leveraging its brand recognition and diverse offerings. The company's strengths lie in its global presence and technological innovation; however, acquisitions present integration challenges. They need to be mindful of economic downturns and regulatory changes to maintain growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- Financial News Outlets
- Analyst Reports
Disclaimers:
This analysis is based on available information and is for informational purposes only. It is not financial advice. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rentokil Initial PLC
Exchange NYSE | Headquaters - | ||
IPO Launch date 2007-07-13 | CEO & Executive Director Mr. Andrew M. Ransom | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 68485 | Website https://www.rentokil-initial.com |
Full time employees 68485 | Website https://www.rentokil-initial.com | ||
Rentokil Initial plc, together with its subsidiaries, provides route-based services in North America, Europe, the United Kingdom, Asia, the Middle East, North Africa, Turkey, and Pacific. It offers a range of pest control services for rodents, and flying and crawling insects, as well as other forms of wildlife management. The company provides hygiene services, including the provision and maintenance of products, such as soap and hand sanitizer dispensers, hand dryers, air care and purification, cubicle and surface sanitizers, feminine hygiene units, toilet paper dispensers, and floor protection mats. In addition, it engages in the supply and laundering of garments for commercial organizations. Further, the company provides a range of specialist cleaning services, such as graffiti removal, deep cleaning of kitchens and washrooms, trauma cleaning, and flood or fire damage cleaning, as well as specialist deep cleaning services. Rentokil Initial plc was founded in 1903 and is headquartered in Crawley, the United Kingdom.
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