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Upturn AI SWOT - About
Rumble Inc. (RUMBW)
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Upturn Advisory Summary
07/01/2025: RUMBW (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $
1 Year Target Price $
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 129.12% | Avg. Invested days 49 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 07/01/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 0.88 - 7.00 | Updated Date 06/14/2025 |
52 Weeks Range 0.88 - 7.00 | Updated Date 06/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -293.43% | Operating Margin (TTM) -146.3% |
Management Effectiveness
Return on Assets (TTM) -24.94% | Return on Equity (TTM) -108.2% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 110908883 |
Shares Outstanding - | Shares Floating 110908883 | ||
Percent Insiders - | Percent Institutions - |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Rumble Inc.
Company Overview
History and Background
Rumble Inc. was founded in 2013 by Chris Pavlovski. It started as a YouTube alternative and has evolved to position itself as a platform for free speech and diverse content creators.
Core Business Areas
- Video Platform: Rumble operates a video-sharing platform that allows users to upload, watch, and share videos. It monetizes through advertising, subscriptions, and licensing deals.
- Cloud Services: Rumble provides cloud infrastructure and services to support its video platform and other businesses.
- Advertising Platform: Rumble provides advertising services for video content, similar to YouTube.
Leadership and Structure
Chris Pavlovski is the CEO. The company has a typical corporate structure with various departments including technology, content, sales, and marketing.
Top Products and Market Share
Key Offerings
- Rumble Platform: Video-sharing platform with a focus on free speech. User base: Approximately 78 million average monthly users in Q1 2024. Competitors include YouTube (GOOGL), Vimeo (VMEO), and BitChute. Rumble's monetization comes from advertising and licensing deals.
- Locals: A subscription-based platform for creators to build and engage with their communities. Monetization is subscription revenue. Rumble acquired Locals in 2021. Competitors include Patreon.
Market Dynamics
Industry Overview
The video-sharing platform market is dominated by YouTube but there is growing interest in alternative platforms offering more freedom of speech and creator monetization options.
Positioning
Rumble positions itself as a free speech alternative to mainstream video platforms, attracting creators and users who value less censorship. Its competitive advantage lies in its perceived freedom and growing user base.
Total Addressable Market (TAM)
The global video streaming market is estimated at hundreds of billions of dollars and is expected to continue to grow. Rumble is positioned to capture a portion of this TAM by appealing to a specific segment of users and creators focused on free speech.
Upturn SWOT Analysis
Strengths
- Focus on free speech
- Growing user base
- Strong creator relationships (e.g., Donald Trump)
- Diversified revenue streams (advertising, licensing, subscriptions)
Weaknesses
- Smaller user base compared to YouTube
- Reliance on controversial content to drive engagement
- Limited brand recognition outside of its niche
- History of Net Losses and cash burn
Opportunities
- Further expansion of its user base
- Increased monetization through advertising and subscriptions
- Partnerships with other content creators and organizations
- Growth in the demand for uncensored content
Threats
- Increased competition from other video platforms
- Censorship from app stores and payment processors
- Negative public perception due to controversial content
- Regulatory scrutiny
Competitors and Market Share
Key Competitors
- GOOGL
- VMEO
- IPDN
Competitive Landscape
Rumble's main advantages are its focus on free speech and its relationships with certain content creators. Its disadvantages are its smaller user base and negative sentiment around it's core messaging.
Major Acquisitions
Locals Technology Inc.
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: To expand Rumble's offerings into subscription-based communities for creators, strengthening monetization and creator loyalty.
Growth Trajectory and Initiatives
Historical Growth: Rumble has experienced rapid user growth in recent years, particularly during periods of increased censorship on other platforms.
Future Projections: Analysts predict continued growth in users and revenue, but profitability remains a challenge.
Recent Initiatives: Rumble has partnered with Donald Trump and other high-profile figures to host their content. It has also acquired other companies to expand its offerings, such as Locals.
Summary
Rumble Inc. aims to be a free-speech alternative in the video platform space. While growing its user base, it struggles with profitability and market share against dominant players. Its success hinges on attracting and retaining content creators, controlling expenses, and effectively monetizing its platform while navigating regulatory and public perception challenges. Investors need to assess risks carefully.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Third-party Market Research Reports
- Earnings Call Transcripts
- Company Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. The data provided is based on publicly available information and may not be comprehensive. Investment decisions should be made after conducting thorough research and consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rumble Inc.
Exchange NASDAQ | Headquaters Longboat Key, FL, United States | ||
IPO Launch date 2022-09-19 | Founder, Chairman & CEO Mr. Christopher Pavlovski | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 135 | Website https://rumble.com |
Full time employees 135 | Website https://rumble.com | ||
Rumble Inc. operates video sharing platforms and cloud services in the United States, Canada, and internationally. The company operates rumble.com, a free-to-use video sharing and livestreaming platform where users can subscribe to channels to stay in touch with creators, and access video on-demand (VOD) and live content streamed by creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable a first-of-its-kind livestreaming and monetization service for creators; and Rumble Advertising Center (RAC), an in-house advertising marketplace and network. In addition, the company offers Rumble Cloud, an infrastructure-as-a-service offering that provides computing, storage, security, and networking services for startups, small and medium sized businesses, and enterprise clients. Rumble Inc. was founded in 2013 and is headquartered in Longboat Key, Florida.
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