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Upturn AI SWOT - About
RUSHA 
Rush Enterprises A Inc (RUSHA)
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Upturn Advisory Summary
09/16/2025: RUSHA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $60
1 Year Target Price $60
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.13% | Avg. Invested days 50 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.37B USD | Price to earnings Ratio 15.87 | 1Y Target Price 60 |
Price to earnings Ratio 15.87 | 1Y Target Price 60 | ||
Volume (30-day avg) 2 | Beta 0.88 | 52 Weeks Range 46.72 - 64.76 | Updated Date 09/16/2025 |
52 Weeks Range 46.72 - 64.76 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 1.29% | Basic EPS (TTM) 3.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.73% | Operating Margin (TTM) 5.7% |
Management Effectiveness
Return on Assets (TTM) 5.88% | Return on Equity (TTM) 13.74% |
Valuation
Trailing PE 15.87 | Forward PE 11.07 | Enterprise Value 5912362555 | Price to Sales(TTM) 0.57 |
Enterprise Value 5912362555 | Price to Sales(TTM) 0.57 | ||
Enterprise Value to Revenue 0.77 | Enterprise Value to EBITDA 8.67 | Shares Outstanding 61244700 | Shares Floating 68706395 |
Shares Outstanding 61244700 | Shares Floating 68706395 | ||
Percent Insiders 1.31 | Percent Institutions 107.36 |
Upturn AI SWOT
Rush Enterprises A Inc
Company Overview
History and Background
Rush Enterprises, Inc. was founded in 1965 as a used truck dealership in Houston, Texas. It has grown to become the largest network of commercial vehicle dealerships in North America. Over the years, Rush Enterprises has expanded through acquisitions and organic growth, diversifying its services to include maintenance, parts, and financing.
Core Business Areas
- Commercial Vehicle Sales: Sells new and used commercial vehicles, including trucks and buses, of various brands like Peterbilt, International, Ford, and Isuzu.
- Aftermarket Support: Provides a wide range of aftermarket services, including maintenance, repair, body work, parts, and financing. Includes a large network of service centers.
- Financial Services: Offers financial services, including leasing, insurance, and other financial products to support commercial vehicle customers.
Leadership and Structure
W.M. 'Rusty' Rush is the Chairman, President, and CEO. The company has a board of directors and a management team responsible for overseeing the various business segments.
Top Products and Market Share
Key Offerings
- Commercial Trucks: New and used trucks (Peterbilt, International, Ford, Isuzu). Rush Enterprises commands a significant portion of the dealership market. Competitors include Penske Automotive Group, Navistar International and various independent dealerships. Revenue not publicly broken down by truck brand.
- Truck Parts and Service: Aftermarket parts and service for commercial vehicles. This segment drives a substantial portion of revenue, as vehicle maintenance is a continuous need. Competitors include independent repair shops, OEM service networks, and national parts retailers like NAPA and O'Reilly.
- Leasing and Finance: Finance and lease options offered through Rush Truck Leasing and other financial products. Competitors include Paccar Financial, Daimler Truck Financial, and various independent leasing companies.
Market Dynamics
Industry Overview
The commercial vehicle industry is influenced by factors such as freight demand, fuel prices, government regulations, and economic conditions. It is a cyclical industry with periods of high demand and periods of slowdown.
Positioning
Rush Enterprises is the largest commercial vehicle dealership network in North America, providing it with significant scale advantages and a broad geographic reach. This large network enables them to offer comprehensive services, and benefit from economies of scale.
Total Addressable Market (TAM)
The TAM is estimated to be hundreds of billions of dollars, considering the combined market for new and used trucks, parts, service, and financing. Rush Enterprises is well-positioned to address this TAM due to its extensive network and diverse service offerings.
Upturn SWOT Analysis
Strengths
- Largest commercial vehicle dealership network
- Diversified revenue streams (sales, service, parts, finance)
- Strong relationships with leading truck manufacturers
- Extensive geographic footprint
- Experienced management team
Weaknesses
- Dependence on cyclical economic conditions
- High capital expenditures for dealership infrastructure
- Exposure to manufacturer warranty costs
- Competition from independent repair shops
- Potential for disruptions in the supply chain
Opportunities
- Expansion into new geographic markets
- Increased adoption of electric and alternative fuel vehicles
- Growth in e-commerce and last-mile delivery
- Acquisition of smaller dealerships
- Development of advanced service offerings (e.g., telematics)
Threats
- Economic downturns and reduced freight demand
- Increased competition from online retailers and alternative service providers
- Rising fuel prices and operating costs
- Changing government regulations (e.g., emissions standards)
- Disruptive technologies (e.g., autonomous driving)
Competitors and Market Share
Key Competitors
- PCAR
- NAV
- GPI
- SAH
Competitive Landscape
Rush Enterprises benefits from its extensive network and diversified service offerings. However, it faces competition from other large dealership groups, independent repair shops, and online parts retailers.
Major Acquisitions
International Truck Dealerships
- Year: 2018
- Acquisition Price (USD millions): 120
- Strategic Rationale: Expansion of geographic footprint and addition of International Truck brands to the portfolio.
Growth Trajectory and Initiatives
Historical Growth: Rush Enterprises has experienced significant growth over the past decade, driven by organic expansion and strategic acquisitions.
Future Projections: Analysts project continued growth for Rush Enterprises, driven by increasing demand for commercial vehicles and aftermarket services. The company is expected to benefit from investments in technology and infrastructure.
Recent Initiatives: Recent initiatives include expanding the dealership network, investing in telematics and data analytics, and focusing on customer service.
Summary
Rush Enterprises is the biggest commercial vehicle dealership network. It is experiencing growth through dealership expansions and digital strategies. Positive financial performance is driven by increased demand and strategic expansion, and could be negatively affected by economic downturns and increasing competition. Long term, Rush Enterprises is well-positioned for continued growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Enterprises A Inc
Exchange NASDAQ | Headquaters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-06 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7827 | Website https://www.rushenterprises.com |
Full time employees 7827 | Website https://www.rushenterprises.com | ||
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
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