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Upturn AI SWOT - About
RUSHA 
Rush Enterprises A Inc (RUSHA)
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Upturn Advisory Summary
08/28/2025: RUSHA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $60
1 Year Target Price $60
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 19.66% | Avg. Invested days 48 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.52B USD | Price to earnings Ratio 16.35 | 1Y Target Price 60 |
Price to earnings Ratio 16.35 | 1Y Target Price 60 | ||
Volume (30-day avg) 2 | Beta 0.85 | 52 Weeks Range 45.69 - 64.76 | Updated Date 08/29/2025 |
52 Weeks Range 45.69 - 64.76 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 1.24% | Basic EPS (TTM) 3.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.73% | Operating Margin (TTM) 5.7% |
Management Effectiveness
Return on Assets (TTM) 5.88% | Return on Equity (TTM) 13.74% |
Valuation
Trailing PE 16.35 | Forward PE 11.07 | Enterprise Value 6063891615 | Price to Sales(TTM) 0.59 |
Enterprise Value 6063891615 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.79 | Enterprise Value to EBITDA 8.89 | Shares Outstanding 61244700 | Shares Floating 68706395 |
Shares Outstanding 61244700 | Shares Floating 68706395 | ||
Percent Insiders 1.31 | Percent Institutions 107.4 |
Upturn AI SWOT
Rush Enterprises A Inc
Company Overview
History and Background
Rush Enterprises was founded in 1965 by Marvin Rush in Houston, Texas, as a used truck dealership. Over the years, it expanded through acquisitions and organic growth to become the largest network of commercial vehicle dealerships in North America.
Core Business Areas
- Dealership Operations: This segment operates a network of commercial vehicle dealerships, providing sales of new and used vehicles, as well as after-market parts, service, collision repair, and vehicle financing.
- Aftermarket Products and Services: Rush Enterprises provides a wide range of aftermarket products and services, including parts sales, repair and maintenance services, body shop services, and other related services.
- Leasing and Rental: The company offers leasing and rental services for commercial vehicles, providing customers with flexible transportation solutions.
- Financial Services: Rush Enterprises provides a range of financial services, including financing for vehicle purchases, as well as insurance and warranty products.
Leadership and Structure
W.M. 'Rusty' Rush serves as Chairman, President and CEO. The company has a typical corporate structure with various executive vice presidents overseeing different business segments.
Top Products and Market Share
Key Offerings
- New Commercial Vehicles: Sales of new trucks and buses from manufacturers like Peterbilt, International, Ford, Hino, Isuzu, and Blue Bird. Market share varies by vehicle class and region; Rush aims to be a leading dealer for each brand. Competitors include Penske Automotive Group, AutoNation, and independent dealerships.
- Used Commercial Vehicles: Sales of used trucks and buses. Market share is fragmented, with numerous independent dealers and auction houses competing. Competitors include Ritchie Bros. Auctioneers and various online marketplaces.
- Aftermarket Parts and Service: Parts sales and repair services for commercial vehicles. This is a significant revenue stream. Competitors include independent repair shops, OEM dealerships and online parts retailers like Amazon and FinditParts.
- Leasing and Rental: Full-service leasing and rental of commercial vehicles. Competitors include Ryder System and Penske Truck Leasing.
Market Dynamics
Industry Overview
The commercial vehicle industry is cyclical, influenced by economic growth, freight demand, and regulatory changes. The industry is currently seeing a shift toward alternative fuels and electric vehicles.
Positioning
Rush Enterprises is the largest network of commercial vehicle dealerships in North America. Its competitive advantages include its extensive geographic footprint, strong relationships with major manufacturers, and comprehensive suite of products and services.
Total Addressable Market (TAM)
The TAM for commercial vehicle sales and aftermarket services in North America is estimated to be in the hundreds of billions of dollars annually. Rush is positioned to capture a significant portion of this market through its extensive network and diverse offerings.
Upturn SWOT Analysis
Strengths
- Largest network of commercial vehicle dealerships
- Strong relationships with major manufacturers
- Comprehensive suite of products and services
- Established brand reputation
- Extensive geographic footprint
Weaknesses
- Dependence on cyclical economic conditions
- High operating costs due to extensive network
- Exposure to warranty claims and product recalls
- Vulnerability to supply chain disruptions
- Capital intensive business model
Opportunities
- Growth in e-commerce driving increased demand for delivery vehicles
- Shift toward alternative fuels and electric vehicles
- Expansion into new geographic markets
- Increasing demand for aftermarket services
- Acquisition of smaller dealerships
Threats
- Economic downturns reducing demand for commercial vehicles
- Increased competition from online retailers and independent repair shops
- Rising interest rates increasing financing costs
- Regulatory changes impacting the commercial vehicle industry
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PAG
- AN
- GPI
Competitive Landscape
Rush Enterprises is the market leader in commercial vehicle dealerships due to its national footprint. However, it faces competition from other large dealership groups and independent dealers. The company's advantages include its manufacturer relationships and its comprehensive suite of services.
Major Acquisitions
Custom Vehicle Solutions
- Year: 2023
- Acquisition Price (USD millions): 40
- Strategic Rationale: Expand Rush's service offerings and increase customer base in specialized vehicle modifications.
Growth Trajectory and Initiatives
Historical Growth: Rush Enterprises has grown significantly over the past decade through acquisitions and organic growth, expanding its network and product offerings.
Future Projections: Analysts project continued growth for Rush Enterprises, driven by increasing demand for commercial vehicles and aftermarket services. The shift to alternative fuels and electric vehicles also presents a significant growth opportunity.
Recent Initiatives: Recent initiatives include investments in technology to improve customer service, expansion of its aftermarket parts and service offerings, and strategic acquisitions to expand its geographic footprint.
Summary
Rush Enterprises is the largest commercial vehicle dealership network in North America and it benefits from strong manufacturer relationships and a broad range of services. However, its performance is tied to economic cycles and increasing competition in parts and service. Growth opportunities lie in alternative fuel vehicles and strategic acquisitions. The company needs to manage costs and maintain its competitive edge against online retailers.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC), Analyst Reports, Industry Associations
- Company Press Releases
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Enterprises A Inc
Exchange NASDAQ | Headquaters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-06 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7827 | Website https://www.rushenterprises.com |
Full time employees 7827 | Website https://www.rushenterprises.com | ||
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
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