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Upturn AI SWOT - About
RUSHA 
Rush Enterprises A Inc (RUSHA)
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Upturn Advisory Summary
10/21/2025: RUSHA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $60
1 Year Target Price $60
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9% | Avg. Invested days 52 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/21/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.08B USD | Price to earnings Ratio 14.66 | 1Y Target Price 60 |
Price to earnings Ratio 14.66 | 1Y Target Price 60 | ||
Volume (30-day avg) 2 | Beta 0.89 | 52 Weeks Range 46.72 - 64.76 | Updated Date 10/21/2025 |
52 Weeks Range 46.72 - 64.76 | Updated Date 10/21/2025 | ||
Dividends yield (FY) 1.41% | Basic EPS (TTM) 3.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-10-28 | When - | Estimate 0.875 | Actual - |
Profitability
Profit Margin 3.73% | Operating Margin (TTM) 5.7% |
Management Effectiveness
Return on Assets (TTM) 5.88% | Return on Equity (TTM) 13.74% |
Valuation
Trailing PE 14.66 | Forward PE 11.07 | Enterprise Value 5760423554 | Price to Sales(TTM) 0.53 |
Enterprise Value 5760423554 | Price to Sales(TTM) 0.53 | ||
Enterprise Value to Revenue 0.75 | Enterprise Value to EBITDA 8.45 | Shares Outstanding 61244699 | Shares Floating 68706395 |
Shares Outstanding 61244699 | Shares Floating 68706395 | ||
Percent Insiders 1.31 | Percent Institutions 106.46 |
Upturn AI SWOT
Rush Enterprises A Inc
Company Overview
History and Background
Rush Enterprises was founded in 1965 by Marvin Rush. It has grown from a single truck dealership to the largest network of commercial vehicle dealerships in North America. Significant milestones include strategic acquisitions and expansions, leading to a diversified range of products and services.
Core Business Areas
- Truck Sales: Sale of new and used commercial vehicles, including Class 8 trucks, medium-duty trucks, and bus chassis.
- Aftermarket Services: Comprehensive maintenance, repair, and parts services for commercial vehicles.
- Financial Services: Offering financial solutions such as leasing, insurance, and financing for commercial vehicle customers.
- Body Shop: Collision repair and paint services.
Leadership and Structure
W.M. 'Rusty' Rush is the Chairman, President, and CEO. The organizational structure is based on a regional management system overseeing dealership operations and service centers.
Top Products and Market Share
Key Offerings
- New and Used Commercial Vehicles: Sales of various truck brands including Peterbilt, International, Hino and Ford. Market share data fluctuates based on brand and region. Competitors include Penske Automotive Group, Navistar, and Daimler Truck North America.
- Parts and Service: Aftermarket parts sales and maintenance/repair services. Rush Truck Centers compete with independent repair shops and manufacturer service centers. Market share is regional, making a precise global figure hard to obtain.
- Leasing and Rental: Offering truck leasing and rental services, providing flexible transportation solutions. Competitors include Ryder System and Penske Truck Leasing.
Market Dynamics
Industry Overview
The commercial vehicle industry is influenced by economic cycles, freight demand, and regulatory changes, specifically regarding emissions and safety standards.
Positioning
Rush Enterprises is a leader in the commercial vehicle dealership market, offering a wide range of products and services. Its competitive advantages include its extensive network, strong brand reputation, and diversified service offerings.
Total Addressable Market (TAM)
The TAM for commercial vehicle sales and services in North America is estimated at hundreds of billions of dollars annually. Rush Enterprises is positioned to capture a significant portion of this TAM through its established network and diverse product offerings.
Upturn SWOT Analysis
Strengths
- Extensive dealership network
- Strong brand reputation
- Diversified product and service offerings
- Experienced management team
- Established customer base
Weaknesses
- Dependence on economic cycles
- High operating costs due to large network
- Potential vulnerability to supply chain disruptions
- Customer concentration
Opportunities
- Expansion into new markets
- Growth in aftermarket services
- Increased demand for alternative fuel vehicles
- Strategic acquisitions
Threats
- Economic downturns
- Increased competition
- Regulatory changes
- Supply chain disruptions
- Rising interest rates
Competitors and Market Share
Key Competitors
- PCAR
- NAV
- WNC
Competitive Landscape
Rush Enterprises benefits from its dealership network size and its strong aftermarket service offerings. Competitors often focus on specific vehicle brands or segments of the market.
Major Acquisitions
Hissong Group Inc.
- Year: 2022
- Acquisition Price (USD millions): 104
- Strategic Rationale: Expand Rush's footprint in Ohio and strengthen relationships with Peterbilt.
Growth Trajectory and Initiatives
Historical Growth: Rush Enterprises has grown through strategic acquisitions and organic expansion. Growth has been correlated with commercial vehicle market trends.
Future Projections: Analysts project continued growth driven by increased freight demand, aftermarket service needs, and expansion into new markets. Estimates depend on economic conditions.
Recent Initiatives: Recent initiatives include investments in technology, expansion of service offerings, and strategic acquisitions of dealerships.
Summary
Rush Enterprises holds a strong position in the commercial vehicle market, driven by its extensive dealership network and diversified service offerings. The company benefits from increased freight demand but must manage economic cycles and competition effectively. Strategic acquisitions and technological investments will be crucial for sustaining growth. Rising interest rates and supply chain issues are potential risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC), Industry Reports, Press Releases, Analyst Reports (where available).
Disclaimers:
The data provided is based on available information and is subject to change. Market share estimates are approximate. This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Enterprises A Inc
Exchange NASDAQ | Headquaters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-06 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7827 | Website https://www.rushenterprises.com |
Full time employees 7827 | Website https://www.rushenterprises.com | ||
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
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