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Rush Enterprises B Inc (RUSHB)

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Upturn Advisory Summary
12/26/2025: RUSHB (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -31.55% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.06B USD | Price to earnings Ratio 15.03 | 1Y Target Price - |
Price to earnings Ratio 15.03 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.89 | 52 Weeks Range 37.40 - 61.15 | Updated Date 06/29/2025 |
52 Weeks Range 37.40 - 61.15 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.34% | Basic EPS (TTM) 3.57 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.76% | Operating Margin (TTM) 4.96% |
Management Effectiveness
Return on Assets (TTM) 6.02% | Return on Equity (TTM) 14.2% |
Valuation
Trailing PE 15.03 | Forward PE 11.57 | Enterprise Value 5560103573 | Price to Sales(TTM) 0.52 |
Enterprise Value 5560103573 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 8.04 | Shares Outstanding 16621300 | Shares Floating 68659514 |
Shares Outstanding 16621300 | Shares Floating 68659514 | ||
Percent Insiders 48.82 | Percent Institutions 39.67 |
Upturn AI SWOT
Rush Enterprises B Inc

Company Overview
History and Background
Rush Enterprises B Inc. was founded in 1961 by William 'Toby' Rush Sr. It began as a small truck dealership in San Antonio, Texas. Over the decades, it has grown into the largest network of commercial vehicle dealerships in North America. Key milestones include expansion into new markets, diversification of services, and a focus on customer service. The company operates under the brand name Rush Truck Centers.
Core Business Areas
- Vehicle Dealerships: Sales of new and used commercial vehicles, primarily heavy-duty and medium-duty trucks, and buses from various manufacturers like Peterbilt, International, Hino, and IC Bus.
- Aftermarket Services: Provides comprehensive repair and maintenance services, including collision repair, parts sales, and specialized services for commercial vehicles.
- Financing and Insurance: Offers financing, leasing, and insurance products to customers purchasing vehicles and services through its dealerships.
- Vehicle Rental and Leasing: Operates a rental and leasing division providing short-term and long-term rental solutions for commercial trucks and trailers.
Leadership and Structure
Rush Enterprises B Inc. is led by a management team with extensive experience in the commercial vehicle industry. The company operates as a decentralized network of dealerships, with regional management overseeing multiple locations. Key leadership roles typically include CEO, CFO, COO, and divisional presidents.
Top Products and Market Share
Key Offerings
- Peterbilt Trucks: New and used heavy-duty trucks known for their durability and performance. Market share is significant within the Peterbilt brand distribution network, competing with other premium heavy-duty truck brands like Freightliner and Kenworth.
- International Trucks: New and used medium and heavy-duty trucks, often favored for vocational applications. Competes with Freightliner, Hino, and Volvo Trucks in this segment.
- Collision Repair Services: Specialized body and paint repair for commercial vehicles. Competitors include independent body shops and other dealership service centers.
- OEM Parts Sales: Genuine parts for the brands they sell, crucial for maintenance and repair. Competes with aftermarket parts suppliers.
Market Dynamics
Industry Overview
The commercial vehicle industry is cyclical, influenced by economic conditions, freight demand, and regulatory changes. The aftermarket services sector is generally more stable, driven by the need for ongoing maintenance and repair of existing fleets. There is a growing focus on fuel efficiency, alternative fuels, and advanced safety technologies.
Positioning
Rush Enterprises B Inc. is a dominant player in the North American commercial vehicle dealership market due to its extensive network, strong manufacturer relationships, and comprehensive service offerings. Its ability to provide a 'one-stop-shop' for sales, service, parts, and financing is a key competitive advantage.
Total Addressable Market (TAM)
The TAM for commercial vehicle sales and aftermarket services in North America is substantial, estimated to be in the tens of billions of dollars annually. Rush Enterprises B Inc. is well-positioned to capture a significant portion of this TAM through its widespread presence and diversified services.
Upturn SWOT Analysis
Strengths
- Extensive Dealership Network
- Strong Relationships with Manufacturers
- Comprehensive Aftermarket Services
- Diversified Revenue Streams
- Experienced Management Team
Weaknesses
- Cyclicality of New Vehicle Sales
- Dependence on Specific Manufacturers
- Geographic Concentration in certain regions
- Potential for high inventory carrying costs
Opportunities
- Growth in E-commerce and Logistics
- Expansion into Alternative Fuel Vehicles
- Increased Demand for Used Commercial Vehicles
- Acquisitions of smaller dealerships
- Leveraging Technology for Service Efficiency
Threats
- Economic Downturns
- Increased Competition from Online Retailers
- Supply Chain Disruptions for Parts and Vehicles
- Changing Emission Regulations
- Labor Shortages in Skilled Technicians
Competitors and Market Share
Key Competitors
- PACCAR Inc (PCAR)
- Navistar International Corporation (NAV - no longer publicly traded, acquired by Traton Group)
- Daimler Truck Holding AG (DTG)
- Volvo AB (VLVLY)
- Hino Motors, Ltd. (Not directly listed on US exchanges as a pure play)
Competitive Landscape
Rush Enterprises B Inc. holds a strong position through its extensive network and integrated service model. Its key advantages include brand relationships, scale, and a comprehensive offering. However, it faces intense competition from large manufacturers with their own dealership networks and from independent service providers.
Growth Trajectory and Initiatives
Historical Growth: Rush Enterprises B Inc. has demonstrated consistent historical growth, primarily through organic expansion of its dealership footprint and diversification into related services. Acquisitions have also played a role in expanding its market reach.
Future Projections: Future growth is expected to be driven by continued demand for commercial transportation, the expansion of its service and parts business, and potential entry into new geographic markets or service offerings. Analyst estimates would provide insights into projected revenue and earnings growth.
Recent Initiatives: Recent initiatives may include investments in technology to improve service efficiency, expansion of electric vehicle (EV) service capabilities, and strategic partnerships.
Summary
Rush Enterprises B Inc. is a well-established leader in the commercial vehicle dealership and aftermarket services sector with a strong operational footprint and diversified revenue streams. Its extensive network and strong manufacturer relationships are significant strengths. However, the company must navigate the cyclical nature of the industry, potential supply chain disruptions, and evolving technological demands in vehicle powertrains. Continued investment in service capabilities and adaptation to new energy vehicles will be crucial for sustained growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Filings (SEC)
- Industry Reports
- Financial News Outlets
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data accuracy is subject to availability and interpretation from various sources. Investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Enterprises B Inc
Exchange NASDAQ | Headquaters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-10 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7827 | Website https://www.rushenterprises.com |
Full time employees 7827 | Website https://www.rushenterprises.com | ||
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.

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