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Rush Enterprises B Inc (RUSHB)

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Upturn Advisory Summary
02/25/2026: RUSHB (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.06B USD | Price to earnings Ratio 15.03 | 1Y Target Price - |
Price to earnings Ratio 15.03 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.89 | 52 Weeks Range 37.40 - 61.15 | Updated Date 06/29/2025 |
52 Weeks Range 37.40 - 61.15 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.34% | Basic EPS (TTM) 3.57 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.76% | Operating Margin (TTM) 4.96% |
Management Effectiveness
Return on Assets (TTM) 6.02% | Return on Equity (TTM) 14.2% |
Valuation
Trailing PE 15.03 | Forward PE 11.57 | Enterprise Value 5560103573 | Price to Sales(TTM) 0.52 |
Enterprise Value 5560103573 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 8.04 | Shares Outstanding 16621300 | Shares Floating 68659514 |
Shares Outstanding 16621300 | Shares Floating 68659514 | ||
Percent Insiders 48.82 | Percent Institutions 39.67 |
Upturn AI SWOT
Rush Enterprises B Inc

Company Overview
History and Background
Rush Enterprises B Inc. was founded in 1961 by William Rush. The company started as a single truck dealership in San Antonio, Texas. Over the decades, it has grown into a leading provider of integrated vehicle, equipment, and aftermarket services for the commercial vehicle industry. Key milestones include significant expansion through acquisitions, diversification into various service areas, and becoming a publicly traded company.
Core Business Areas
- New and Used Vehicle Sales: This segment involves the sale of new and used commercial trucks and buses from various manufacturers. Rush Enterprises is a major franchised dealer for many leading brands.
- Aftermarket Services: This segment encompasses a wide range of services including parts sales, collision repair, maintenance, and repair services for commercial vehicles.
- Vehicle and Equipment Financing: Rush provides financing and leasing options for customers purchasing vehicles and equipment through its dealerships.
- Other Services: This includes rental and leasing of commercial vehicles and equipment.
Leadership and Structure
Rush Enterprises is led by a board of directors and an executive management team. Key leadership roles include the Chief Executive Officer, Chief Financial Officer, and Presidents of various divisions. The company operates through a decentralized model with numerous dealership locations across the United States.
Top Products and Market Share
Key Offerings
- New Commercial Trucks: Rush Enterprises sells a wide array of new commercial trucks from top manufacturers like Peterbilt, Kenworth, and International. Market share for specific truck models is highly fragmented and competitive. Major competitors include other large dealership networks and independent dealers.
- Used Commercial Trucks: The company offers a significant inventory of pre-owned commercial trucks, which are often a more affordable option for businesses. Market share in the used truck market is also competitive, with many independent sellers and other large dealership groups.
- Commercial Truck Parts: Rush is a major distributor of OEM and aftermarket parts for commercial vehicles. This is a substantial revenue driver. Competitors include other large dealership networks, specialized parts suppliers, and online retailers.
- Commercial Truck Repair and Maintenance: A crucial service offering, providing ongoing maintenance and repair to keep commercial fleets operational. This is a highly competitive service sector with numerous independent repair shops and manufacturer-certified service centers.
Market Dynamics
Industry Overview
The commercial vehicle industry is cyclical, influenced by economic conditions, freight demand, and regulatory changes. The market for new trucks is dominated by a few major manufacturers, while the aftermarket services and used vehicle segments are more fragmented. The ongoing shift towards cleaner emissions and new technologies presents both challenges and opportunities.
Positioning
Rush Enterprises B Inc. is positioned as one of the largest and most diversified dealership networks in North America. Its strengths lie in its extensive geographic coverage, strong relationships with manufacturers, comprehensive service offerings (sales, parts, service, finance), and a large installed base of customers.
Total Addressable Market (TAM)
The TAM for the commercial vehicle industry is substantial, encompassing sales of new and used trucks, parts, and services. While exact figures vary, it is estimated to be in the tens of billions of dollars annually in the US. Rush Enterprises is a significant player within this TAM, particularly in its core regions, but faces competition from numerous other dealerships and service providers.
Upturn SWOT Analysis
Strengths
- Extensive dealership network across the US
- Strong relationships with major truck manufacturers
- Diversified revenue streams (new/used sales, parts, service, finance)
- Experienced management team
- Economies of scale in parts purchasing and operations
Weaknesses
- Dependence on economic cycles and freight demand
- Potential for supply chain disruptions affecting new vehicle availability
- Intense competition in all segments
- Reliance on a few key manufacturers
Opportunities
- Growth in e-commerce and logistics driving demand for trucks
- Expansion into emerging markets or new service areas
- Increased demand for aftermarket services and parts as fleets age
- Adoption of new vehicle technologies (e.g., electric vehicles, autonomous driving)
- Strategic acquisitions to expand market share or service offerings
Threats
- Economic downturns reducing demand for commercial vehicles
- Increased competition from independent service providers and online retailers
- Stringent environmental regulations impacting vehicle sales
- Labor shortages in skilled technicians
- Rising interest rates affecting financing options
Competitors and Market Share
Key Competitors
- PACCAR Inc (PCAR)
- Navistar International Corporation (NAV - acquired by TRATON)
- Volvo AB (VLVLY)
- Daimler Truck Holding AG (DTRUY)
Competitive Landscape
Rush Enterprises benefits from its scale and broad service offering, acting as a one-stop shop for many commercial vehicle needs. Its direct competitors are other large dealership groups and, indirectly, independent repair shops and parts distributors. Advantages include manufacturer relationships and comprehensive service. Disadvantages can include the capital intensity of the business and cyclicality.
Major Acquisitions
Rush Truck Centers of Iowa
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: Expansion of dealership network and service capabilities in the Iowa region.
Allstate Peterbilt Group
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: Strengthened presence in the Upper Midwest, adding new dealership locations and service centers.
Growth Trajectory and Initiatives
Historical Growth: Rush Enterprises has demonstrated consistent historical growth through both organic expansion and strategic acquisitions. The company has successfully integrated new dealerships and service centers, expanding its geographic reach and service capabilities.
Future Projections: Analyst estimates for future growth are generally positive, driven by expected increases in new truck demand, continued strength in aftermarket services, and potential contributions from new technologies. Projections often focus on revenue growth in the mid-to-high single digits annually.
Recent Initiatives: Recent initiatives may include expanding into new geographic territories, enhancing digital customer service platforms, investing in technician training for new technologies, and pursuing bolt-on acquisitions to strengthen existing market positions.
Summary
Rush Enterprises B Inc. is a strong player in the commercial vehicle dealership and services sector, benefiting from its extensive network and diversified offerings. Its well-established relationships with manufacturers and focus on aftermarket services provide a stable revenue base. However, the company remains susceptible to economic downturns and intense competition. Continued strategic expansion and adaptation to evolving industry technologies will be key to its sustained success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Wall Street Journal)
- Financial Data Providers (e.g., Refinitiv, FactSet)
- Industry Analyst Reports
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. The data provided is based on publicly available information and may not be exhaustive or perfectly up-to-date. Numerical data, especially market share and financial figures, should be verified with real-time sources before making any investment decisions. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Enterprises B Inc
Exchange NASDAQ | Headquaters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-10 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7827 | Website https://www.rushenterprises.com |
Full time employees 7827 | Website https://www.rushenterprises.com | ||
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.

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