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Upturn AI Summary - About
Rush Enterprises B Inc(RUSHB)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for RUSHB
10/23/2026: RUSHB (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Rush Enterprises B Inc is a major commercial vehicle dealership network in the United States, providing a comprehensive range of truck sales, parts, and maintenance services. The company's primary strength lies in its diversified, recurring revenue streams from aftermarket parts and service, which help buffer the cyclical nature of its new truck sales. Growth is expected to be supported by the ongoing fleet replacement cycle and a transition toward supporting advanced vehicle technologies like electric powertrains. However, investors face risks related to macroeconomic volatility, interest rate impacts on floorplan financing, and potential shifts in manufacturer distribution models. This stock may suit investors seeking exposure to the U.S. logistics infrastructure, while monitoring the transition to alternative-fuel vehicles.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is tied to the cyclical commercial vehicle industry rather than secular high-growth tech trends. |
| Momentum investor | Mixed fit | Momentum is often conditional on cyclical upturns in freight demand and industrial activity. |
| Value investor | Strong fit | The company often trades at reasonable multiples relative to its steady aftermarket earnings power. |
| Dividend investor | Mixed fit | While a dividend is paid, it is not a primary high-yield income play for investors. |
| Low-risk investor | Weak fit | Exposure to economic cycles makes this stock sensitive to macroeconomic volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is susceptible to fluctuations in freight demand and capital expenditure cycles. |
| Valuation risk | Medium | Valuations can be compressed during economic downturns when new truck orders decline. |
| Competition risk (OEM direct sales) | Medium | Manufacturers seeking to bypass dealerships could disrupt the traditional franchise model. |
| Business quality | Strong | The high-margin parts and service segment provides a defensive, recurring revenue moat. |
| Dividend income | Low | The stock is not primarily utilized by investors for significant recurring dividend yield. |
| Execution risk | Medium | Successful integration of new dealerships and maintaining labor quality in service centers is critical. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -25.13% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.70B USD | Price to earnings Ratio 26.07 | 1Y Target Price - |
Price to earnings Ratio 26.07 | 1Y Target Price - | ||
Volume (30-day avg) 192.3K shares | Beta 0.92 | 52 Weeks Range 31.53 - 60.13 | Updated Date 10/24/2026 |
52 Weeks Range 31.53 - 60.13 | Updated Date 10/24/2026 | ||
Dividends yield (FY) 0.88% | Basic EPS (TTM) 2.2 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| New Truck Sales | Heavy and medium-duty truck sales from brands like Peterbilt. | Cyclical revenue stream that fluctuates based on business investment in capital equipment. |
| Parts and Service | Maintenance, collision repair, and spare parts for commercial fleets. | The reliable, higher-margin core of the business that provides recurring income. |
| Geography: North America | Operations spanning across the United States. | Primarily domestic exposure linked directly to US freight and logistics activity. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 26.07 | Forward PE 11.57 | Enterprise Value 7.20B | Price to Sales(TTM) 0.93 |
Enterprise Value 7.20B | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 1 | Enterprise Value to EBITDA 11.44 | Shares Outstanding 25.02M | Shares Floating 102.75M |
Shares Outstanding 25.02M | Shares Floating 102.75M | ||
Percent Insiders 49.36 | Percent Institutions 44.32 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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