Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
RUSHB 
Rush Enterprises B Inc (RUSHB)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/15/2025: RUSHB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -28.69% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.06B USD | Price to earnings Ratio 15.03 | 1Y Target Price - |
Price to earnings Ratio 15.03 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.89 | 52 Weeks Range 37.40 - 61.15 | Updated Date 06/29/2025 |
52 Weeks Range 37.40 - 61.15 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.34% | Basic EPS (TTM) 3.57 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.76% | Operating Margin (TTM) 4.96% |
Management Effectiveness
Return on Assets (TTM) 6.02% | Return on Equity (TTM) 14.2% |
Valuation
Trailing PE 15.03 | Forward PE 11.57 | Enterprise Value 5560103573 | Price to Sales(TTM) 0.52 |
Enterprise Value 5560103573 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 8.04 | Shares Outstanding 16621300 | Shares Floating 68659514 |
Shares Outstanding 16621300 | Shares Floating 68659514 | ||
Percent Insiders 48.82 | Percent Institutions 39.67 |
Upturn AI SWOT
Rush Enterprises B Inc
Company Overview
History and Background
Rush Enterprises, Inc. was founded in 1965 as a used truck dealership. Over time, it expanded its operations to become the largest network of commercial vehicle dealerships in North America. The company has grown through acquisitions and organic expansion.
Core Business Areas
- Truck Sales: New and used commercial vehicle sales, including Class 3-8 trucks and buses.
- Service: Maintenance, repair, and body shop services for commercial vehicles.
- Parts: Sale of new and used parts for commercial vehicles.
- Leasing and Rental: Commercial vehicle leasing and rental services.
- Financial Services: Insurance and financing solutions for commercial vehicle customers.
Leadership and Structure
W.M. 'Rusty' Rush serves as Chairman, President, and CEO. The company has a traditional corporate structure with various executive leadership roles overseeing different business segments.
Top Products and Market Share
Key Offerings
- New Commercial Vehicles: Sales of new trucks from manufacturers like Peterbilt, International, Ford, and Hino. Market share varies by region and brand. Competitors: Penske Automotive Group (PAG), AutoNation (AN), and other dealership groups.
- Used Commercial Vehicles: Sales of used trucks of various makes and models. Competitors: Private sellers, independent used truck dealers, and other dealership groups.
- Service and Parts: Repair, maintenance, and parts sales for all makes of commercial vehicles. Competitors: Independent repair shops, OEM service centers, and other dealership service departments.
Market Dynamics
Industry Overview
The commercial vehicle industry is cyclical and influenced by economic conditions, freight demand, and regulatory changes. Demand for trucks is driven by freight tonnage and fleet age. The industry is undergoing technological advancements, including electric and autonomous vehicles.
Positioning
Rush Enterprises is the largest network of commercial vehicle dealerships in North America. Its size provides economies of scale and a wide geographic reach. The company's competitive advantage lies in its comprehensive suite of products and services, including sales, service, parts, leasing, and financing.
Total Addressable Market (TAM)
The North American commercial vehicle market is estimated to be worth hundreds of billions of dollars. Rush Enterprises captures a small percentage of this TAM and has great opportunity to further penetrate the commercial vehicle market.
Upturn SWOT Analysis
Strengths
- Largest network of commercial vehicle dealerships
- Comprehensive suite of products and services
- Strong relationships with major truck manufacturers
- Experienced management team
- Diversified revenue streams
Weaknesses
- Cyclical business model
- Dependence on economic conditions
- Exposure to manufacturer warranty costs
- Potential for labor shortages
- Large inventory holding risk
Opportunities
- Expansion into new geographic markets
- Growth in the used truck market
- Adoption of new technologies (e.g., electric vehicles)
- Increasing demand for aftermarket services
- Consolidation of the dealership industry
Threats
- Economic downturns
- Increased competition
- Changes in government regulations
- Supply chain disruptions
- Rising interest rates
Competitors and Market Share
Key Competitors
- PAG
- AN
- WNC
Competitive Landscape
Rush Enterprises has a competitive advantage due to its size and geographic reach. However, it faces competition from other large dealership groups, as well as independent dealers and service providers.
Major Acquisitions
Summit Truck Group
- Year: 2022
- Acquisition Price (USD millions): 205
- Strategic Rationale: Expanded geographic footprint and service capabilities.
Growth Trajectory and Initiatives
Historical Growth: Rush Enterprises has grown through acquisitions and organic expansion. Historical growth rates have varied based on economic conditions and industry cycles.
Future Projections: Analyst projections for Rush Enterprises' future growth depend on the overall economic outlook and the company's ability to execute its strategic initiatives. Analyst data is not available at this time.
Recent Initiatives: Recent strategic initiatives include expanding its service network, investing in technology, and focusing on customer satisfaction.
Summary
Rush Enterprises is a strong player in the commercial vehicle industry, benefiting from its extensive network and comprehensive service offerings. Its cyclical nature and dependence on economic conditions pose risks. Strategic initiatives and technology adoption are vital for sustained growth. Competition remains strong, requiring continuous innovation and customer focus.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Press Releases
- Analyst Reports (where available)
- Company Website
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Enterprises B Inc
Exchange NASDAQ | Headquaters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-10 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7827 | Website https://www.rushenterprises.com |
Full time employees 7827 | Website https://www.rushenterprises.com | ||
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.