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Rush Enterprises B Inc (RUSHB)



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Upturn Advisory Summary
06/27/2025: RUSHB (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $
1 Year Target Price $
0 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.35% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.06B USD | Price to earnings Ratio 15.03 | 1Y Target Price - |
Price to earnings Ratio 15.03 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.89 | 52 Weeks Range 37.40 - 61.15 | Updated Date 06/29/2025 |
52 Weeks Range 37.40 - 61.15 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.34% | Basic EPS (TTM) 3.57 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.76% | Operating Margin (TTM) 4.96% |
Management Effectiveness
Return on Assets (TTM) 6.02% | Return on Equity (TTM) 14.2% |
Valuation
Trailing PE 15.03 | Forward PE 11.57 | Enterprise Value 5560103573 | Price to Sales(TTM) 0.52 |
Enterprise Value 5560103573 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 8.04 | Shares Outstanding 16621300 | Shares Floating 68659514 |
Shares Outstanding 16621300 | Shares Floating 68659514 | ||
Percent Insiders 48.82 | Percent Institutions 39.67 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Rush Enterprises B Inc

Company Overview
History and Background
Rush Enterprises was founded in 1965 as a used truck dealership. It has grown through acquisitions and organic expansion to become the largest network of commercial vehicle dealerships in North America. The company went public in 1996.
Core Business Areas
- Commercial Vehicle Dealerships: This segment sells new and used commercial vehicles, including trucks and buses, and provides related services such as maintenance, repair, and financing.
- Aftermarket Products and Services: Rush provides aftermarket parts, service, collision repair, and leasing and rental services for commercial vehicles.
- Financial Services: Rush offers financing and insurance services to its customers.
Leadership and Structure
W.M. 'Rusty' Rush serves as Chairman, President, and CEO. The company is structured with regional leadership overseeing dealership operations across the US.
Top Products and Market Share
Key Offerings
- New Commercial Vehicles: Sales of new commercial vehicles, including Class 8 trucks, medium-duty trucks, and buses. Competitors include Daimler Truck (Freightliner, Western Star), PACCAR (Peterbilt, Kenworth), and Navistar (International). Market share varies by truck class and region, but Rush is the largest dealer network.
- Used Commercial Vehicles: Sales of used commercial vehicles. Competitors are other dealers and private sellers. Rush provides a large network and certified pre-owned options that give an advantage. No reliable central market share data source is available.
- Aftermarket Parts and Service: Provides maintenance, repair, and parts for all makes of commercial vehicles. Competitors include independent repair shops, OEM service networks, and national chains. Rush has a significant network advantage in this segment. No reliable central market share data source is available.
Market Dynamics
Industry Overview
The commercial vehicle industry is cyclical, influenced by freight demand, economic conditions, and government regulations. Demand for trucks is currently high, while semiconductor constraints are affecting production, and supply chain bottlenecks exist.
Positioning
Rush Enterprises is the largest commercial vehicle dealership network in North America. Its competitive advantages include its size, geographic footprint, diversified product and service offerings, and strong relationships with OEMs.
Total Addressable Market (TAM)
The North American commercial vehicle market is estimated to be worth hundreds of billions of dollars annually. Rush Enterprises is well-positioned to capture a significant portion of this TAM through its extensive network and comprehensive services.
Upturn SWOT Analysis
Strengths
- Largest commercial vehicle dealership network
- Diversified revenue streams (new vehicles, used vehicles, parts, service, financing)
- Strong relationships with OEMs
- Extensive geographic footprint
- Experienced management team
Weaknesses
- Cyclical business model
- Dependence on truck manufacturers
- High capital expenditures
- Potential for warranty claims
- Exposure to economic downturns
Opportunities
- Growing demand for commercial vehicles due to e-commerce and infrastructure development
- Expansion into new markets
- Increasing demand for aftermarket services
- Adoption of new technologies (e.g., electric vehicles, autonomous driving)
- Consolidation in the dealership industry
Threats
- Economic recession
- Increased competition
- Changes in government regulations (e.g., emissions standards)
- Disruptive technologies
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PACCAR (PCAR)
- Daimler Truck Holding AG (DTG.DE)
- Navistar (TRATON SE)
Competitive Landscape
Rush benefits from its scale and geographic diversity. Competition remains high in truck sales and aftermarket service. Their extensive dealership network and service offerings give them a competitive edge compared to smaller regional players. They face competition from OEMs selling direct and other national chains.
Major Acquisitions
Summit Truck Group
- Year: 2020
- Acquisition Price (USD millions): 205
- Strategic Rationale: Expanded Rush Enterprises' presence in the Southwest and Southeast regions of the United States. Provided access to new customers and markets.
Growth Trajectory and Initiatives
Historical Growth: Rush Enterprises has grown significantly through acquisitions and organic expansion, especially in recent years driven by high demand.
Future Projections: Analyst estimates vary, but generally project continued growth in revenue and earnings, albeit potentially at a slower pace than recent highs.
Recent Initiatives: Recent initiatives include expanding dealership locations, investing in technology, and focusing on customer service.
Summary
Rush Enterprises B Inc is a large and established player in the commercial vehicle dealership market. The company benefits from its extensive network and diversified revenue streams. Cyclicality and dependence on OEMs remain key challenges, but strong demand for trucks and aftermarket services is currently driving growth. Careful monitoring of economic conditions and competitive pressures is essential.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Analyst Reports
- Company Website
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Enterprises B Inc
Exchange NASDAQ | Headquaters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-10 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7827 | Website https://www.rushenterprises.com |
Full time employees 7827 | Website https://www.rushenterprises.com |
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
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