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Upturn AI SWOT - About
RUSHB 
Rush Enterprises B Inc (RUSHB)
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Upturn Advisory Summary
09/12/2025: RUSHB (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -24.54% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.06B USD | Price to earnings Ratio 15.03 | 1Y Target Price - |
Price to earnings Ratio 15.03 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.89 | 52 Weeks Range 37.40 - 61.15 | Updated Date 06/29/2025 |
52 Weeks Range 37.40 - 61.15 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.34% | Basic EPS (TTM) 3.57 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.76% | Operating Margin (TTM) 4.96% |
Management Effectiveness
Return on Assets (TTM) 6.02% | Return on Equity (TTM) 14.2% |
Valuation
Trailing PE 15.03 | Forward PE 11.57 | Enterprise Value 5560103573 | Price to Sales(TTM) 0.52 |
Enterprise Value 5560103573 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 8.04 | Shares Outstanding 16621300 | Shares Floating 68659514 |
Shares Outstanding 16621300 | Shares Floating 68659514 | ||
Percent Insiders 48.82 | Percent Institutions 39.67 |
Upturn AI SWOT
Rush Enterprises B Inc
Company Overview
History and Background
Rush Enterprises was founded in 1965 by Marvin Rush and headquartered in New Braunfels, Texas. It operates a network of commercial vehicle dealerships across the United States, providing sales, parts, service, and finance solutions for the commercial vehicle industry. Over time, it has grown through acquisitions and organic expansion.
Core Business Areas
- Commercial Vehicle Sales: Sale of new and used commercial vehicles, including heavy-duty and medium-duty trucks.
- Aftermarket Parts and Service: Distribution of parts and provision of maintenance and repair services for commercial vehicles.
- Lease and Rental: Leasing and rental of commercial vehicles through Rush Truck Leasing.
- Financial Services: Offering financial solutions, including financing, insurance, and other related services.
Leadership and Structure
W.M. 'Rusty' Rush serves as Chairman, President, and CEO. The company is structured with regional and functional management teams overseeing dealership operations, parts and service, leasing, and financial services.
Top Products and Market Share
Key Offerings
- Heavy-Duty Trucks: Sales of new and used heavy-duty trucks (Class 8). Market share data varies by region and manufacturer partnership. Competitors include Daimler Trucks North America (Freightliner, Western Star), PACCAR (Kenworth, Peterbilt), and Navistar (International).
- Medium-Duty Trucks: Sales of new and used medium-duty trucks (Classes 3-7). Market share data varies by region and manufacturer partnership. Competitors include Ford, Isuzu, and Hino.
- Aftermarket Parts: Distribution of commercial vehicle parts. Market share is fragmented across various suppliers. Competitors include major parts manufacturers and distributors like Genuine Parts Company (GPC) and LKQ Corporation.
- Service and Repair: Maintenance and repair services for commercial vehicles. Market share is regional and dependent on dealership locations. Competitors include independent repair shops and other dealer networks.
Market Dynamics
Industry Overview
The commercial vehicle industry is cyclical and influenced by economic conditions, freight demand, and government regulations. The industry is currently experiencing a shift towards electric and alternative fuel vehicles, and there is a shortage of skilled technicians.
Positioning
Rush Enterprises is one of the largest commercial vehicle dealership networks in North America. Its competitive advantages include its extensive network, strong manufacturer relationships, and comprehensive service offerings.
Total Addressable Market (TAM)
The TAM for commercial vehicles and related services in North America is estimated to be in the hundreds of billions of dollars annually. Rush Enterprises is well-positioned to capture a portion of this TAM through its extensive dealership network and comprehensive service offerings.
Upturn SWOT Analysis
Strengths
- Extensive dealership network
- Strong relationships with major truck manufacturers
- Comprehensive service offerings (sales, parts, service, leasing, finance)
- Experienced management team
- Brand recognition
Weaknesses
- Cyclical business model
- Dependence on manufacturer relationships
- High capital expenditure requirements
- Exposure to economic downturns
- Difficulty in attracting and retaining skilled technicians
Opportunities
- Expansion into new geographic markets
- Growth in aftermarket parts and service business
- Adoption of electric and alternative fuel vehicles
- Increased demand for leasing and rental services
- Consolidation of smaller dealerships
Threats
- Economic recessions
- Increased competition from other dealership networks
- Disruptive technologies (e.g., autonomous trucks)
- Changes in government regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PACCAR Inc (PCAR)
- AutoNation Inc (AN)
- Lithia Motors Inc (LAD)
Competitive Landscape
Rush Enterprises competes primarily on its extensive network, customer service, and relationships with truck manufacturers. Compared to other competitors, Rush is specialized in commercial vehicles
Major Acquisitions
Summit Truck Group
- Year: 2022
- Acquisition Price (USD millions): 205
- Strategic Rationale: Expansion of dealership network and geographic footprint.
Growth Trajectory and Initiatives
Historical Growth: Rush Enterprises has historically grown through acquisitions and organic expansion of its dealership network. Growth is tied to economic cycles and freight demand.
Future Projections: Future growth projections data not currently available. Please refer to analyst reports for future growth projections.
Recent Initiatives: Recent initiatives include expanding dealership locations, investing in technology to improve service efficiency, and focusing on electric vehicle support.
Summary
Rush Enterprises is a major player in the commercial vehicle dealership market, benefiting from its extensive network and strong manufacturer relationships. While its cyclical business model and dependence on the economy pose risks, the company is well-positioned to capitalize on growth opportunities in aftermarket services and electric vehicles. The company must manage technician shortages and adapt to technological changes. Overall, Rush's established presence and comprehensive service offerings make it a stable player within the industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may vary. Financial data is subject to change. Consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Enterprises B Inc
Exchange NASDAQ | Headquaters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-10 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7827 | Website https://www.rushenterprises.com |
Full time employees 7827 | Website https://www.rushenterprises.com | ||
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
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