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Upturn AI Summary - About
Rush Enterprises B Inc(RUSHB)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for RUSHB
09/25/2026: RUSHB (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Rush Enterprises B Inc is the largest network of commercial vehicle dealerships in the United States, primarily focused on selling, servicing, and providing parts for heavy and medium-duty trucks. Its main strength lies in a resilient, recurring-revenue service model that keeps its nationwide fleet customers operational regardless of new truck sales cycles. The company’s primary growth opportunity involves consolidating the fragmented dealership market and leading the maintenance transition for electric and hydrogen commercial vehicles. Key risks include the cyclical nature of the truck market and reliance on specific OEM manufacturers. It is a solid candidate for value and dividend-focused investors seeking exposure to the infrastructure of American logistics.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers moderate growth tied to economic cycles and logistics demand. |
| Momentum investor | Mixed fit | Momentum is often tied to the cyclical nature of truck sales; fit depends on current industry upturn. |
| Value investor | Strong fit | The stock often trades at reasonable multiples relative to its earnings power and asset base. |
| Dividend investor | Strong fit | The company provides a reliable and growing dividend stream for income-focused investors. |
| Low-risk investor | Mixed fit | While established, the business is sensitive to cyclical economic downturns that affect price volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Truck sales are highly cyclical and tied to freight market conditions. |
| Valuation risk | Medium | The stock valuation generally reflects its cyclical nature, limiting downside but also upside potential. |
| Competition risk (logistics and dealer groups) | Medium | Intense competition from other dealership groups and direct manufacturer service models. |
| Business quality | Strong | The large aftermarket service business provides a high-quality, recurring revenue base. |
| Dividend income | Low | Dividend payments are generally stable and well-covered by earnings. |
| Execution risk | Medium | Successful integration of acquisitions remains critical to the growth strategy. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -27.97% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.44B USD | Price to earnings Ratio 24.97 | 1Y Target Price - |
Price to earnings Ratio 24.97 | 1Y Target Price - | ||
Volume (30-day avg) 183.5K shares | Beta 0.88 | 52 Weeks Range 31.53 - 57.38 | Updated Date 09/26/2026 |
52 Weeks Range 31.53 - 57.38 | Updated Date 09/26/2026 | ||
Dividends yield (FY) 0.92% | Basic EPS (TTM) 2.21 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Parts and Service | Maintenance, repairs, and sale of replacement parts for commercial trucks. | This is the 'engine' of the company, providing steady, high-margin, recurring revenue. |
| Truck Sales | Sale of new and used medium and heavy-duty trucks. | This is the cyclical component that drives big revenue jumps during good economic times. |
| Leasing and Finance | Vehicle leasing, rental, and financing products. | Adds a layer of predictable, interest-based revenue to the overall business mix. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 24.97 | Forward PE 11.57 | Enterprise Value 7.00B | Price to Sales(TTM) 0.89 |
Enterprise Value 7.00B | Price to Sales(TTM) 0.89 | ||
Enterprise Value to Revenue 0.97 | Enterprise Value to EBITDA 11.12 | Shares Outstanding 25.02M | Shares Floating 102.75M |
Shares Outstanding 25.02M | Shares Floating 102.75M | ||
Percent Insiders 49.36 | Percent Institutions 44.13 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Rush Enterprises B Inc
Exchange NASDAQ | Headquarters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-10 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7858 | Website https://www.rushenterprises.com |
Full time employees 7858 | Website https://www.rushenterprises.com | ||
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
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