Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
SGHC Limited (SGHC)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: SGHC (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $15.29
1 Year Target Price $15.29
| 5 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -13.62% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.77B USD | Price to earnings Ratio 43.92 | 1Y Target Price 15.29 |
Price to earnings Ratio 43.92 | 1Y Target Price 15.29 | ||
Volume (30-day avg) 6 | Beta 1.1 | 52 Weeks Range 3.11 - 12.18 | Updated Date 08/15/2025 |
52 Weeks Range 3.11 - 12.18 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.1327 | Actual - |
Profitability
Profit Margin 7.03% | Operating Margin (TTM) 17.22% |
Management Effectiveness
Return on Assets (TTM) 16.32% | Return on Equity (TTM) 21.38% |
Valuation
Trailing PE 43.92 | Forward PE 25.45 | Enterprise Value 5483381312 | Price to Sales(TTM) 2.98 |
Enterprise Value 5483381312 | Price to Sales(TTM) 2.98 | ||
Enterprise Value to Revenue 2.93 | Enterprise Value to EBITDA 17.32 | Shares Outstanding 505638016 | Shares Floating 257478480 |
Shares Outstanding 505638016 | Shares Floating 257478480 | ||
Percent Insiders 68.89 | Percent Institutions 10.35 |
Upturn AI SWOT
SGHC Limited
Company Overview
History and Background
SGHC Limited, formerly known as Sports Entertainment Acquisition Corp, became a public company through a SPAC merger in 2021. It operates as a global online sports betting and gaming group, focusing on expansion in regulated markets.
Core Business Areas
- Sports Betting: Offers online sports betting services across various sports, including football, basketball, and tennis. Focuses on live betting and mobile-first experience.
- Online Casino: Provides online casino games such as slots, roulette, blackjack, and poker. Emphasizes user experience and a wide variety of games.
Leadership and Structure
The leadership team includes Neal Menashe (CEO) and Alinda Van Rooyen (CFO). The company has a board of directors and operates with a global structure, with teams focused on technology, marketing, and operations.
Top Products and Market Share
Key Offerings
- Betway: Betway is the primary brand for SGHC's sports betting and online casino offerings. Competitors include DraftKings (DKNG), Flutter Entertainment (PDYPY), and Entain (GMVHF).
- Spin: Spin is a secondary casino brand of SGHC Limited. Competitors include DraftKings (DKNG), Flutter Entertainment (PDYPY), and MGM Resorts International (MGM).
Market Dynamics
Industry Overview
The online sports betting and iGaming industry is experiencing rapid growth, driven by increasing legalization and adoption of mobile technology. Competition is intense.
Positioning
SGHC Limited is positioned as a global player with a focus on regulated markets. Its competitive advantages include its established Betway brand and technology platform.
Total Addressable Market (TAM)
The global online gambling market is projected to reach hundreds of billions of USD. SGHC is positioned to capture a portion of this TAM through expansion into new markets and continued growth in existing markets.
Upturn SWOT Analysis
Strengths
- Established brand recognition (Betway)
- Proprietary technology platform
- Global presence and expansion in regulated markets
- Strong focus on mobile betting
Weaknesses
- High marketing and promotional expenses
- Dependence on regulatory approvals
- Intense competition
- Profitability concerns
Opportunities
- Further legalization of online gambling in new states/countries
- Partnerships with sports teams and leagues
- Expansion into new gaming verticals
- Technological advancements in betting platforms
Threats
- Increasing competition from established players
- Changes in regulations and tax policies
- Economic downturn affecting consumer spending
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- DKNG
- PDYPY
- GMVHF
- MGM
Competitive Landscape
SGHC Limited faces strong competition from larger, more established players. Its advantages include its Betway brand and global presence, but it needs to continue to innovate and expand to gain market share.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data requires financial metrics and market position. Any such specifics would be investment advice.
Future Projections: Future growth projections depend on analyst estimates and company guidance, which can fluctuate widely. Any such specifics would constitute investment advice.
Recent Initiatives: Recent initiatives include market expansion, technology updates, and strategic partnerships.
Summary
SGHC Limited is a growing player in the online sports betting and iGaming industry with a strong brand and technology platform. It faces intense competition and regulatory hurdles. Growth depends on successful market expansion and continued innovation. Profitability remains a key area to watch.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market share data is approximate. Financial data should be verified with official sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SGHC Limited
Exchange NYSE | Headquaters - | ||
IPO Launch date 2022-01-28 | CEO & Director Mr. Neal Menashe | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 3589 | Website https://www.sghc.com |
Full time employees 3589 | Website https://www.sghc.com | ||
Super Group (SGHC) Limited operates as an online sports betting and gaming operator. The company offers Betway, an online sports betting and casino offering; and Spin, a multi-brand online casino. It operates in Africa, the Middle East, the Asia-Pacific, Europe, North America, and South/Latin America. Super Group (SGHC) Limited is based in Saint Peter Port, Guernsey.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.