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SGHC 
SGHC Limited (SGHC)
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Upturn Advisory Summary
11/26/2025: SGHC (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $18
1 Year Target Price $18
| 5 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -6.68% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/26/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.53B USD | Price to earnings Ratio 26.02 | 1Y Target Price 18 |
Price to earnings Ratio 26.02 | 1Y Target Price 18 | ||
Volume (30-day avg) 6 | Beta 1.1 | 52 Weeks Range 5.38 - 14.38 | Updated Date 11/27/2025 |
52 Weeks Range 5.38 - 14.38 | Updated Date 11/27/2025 | ||
Dividends yield (FY) 0.42% | Basic EPS (TTM) 0.42 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-04 | When - | Estimate 0.1275 | Actual 0.1888 |
Profitability
Profit Margin 9.8% | Operating Margin (TTM) 23.52% |
Management Effectiveness
Return on Assets (TTM) 23.64% | Return on Equity (TTM) 32.81% |
Valuation
Trailing PE 26.02 | Forward PE 13.33 | Enterprise Value 5120618891 | Price to Sales(TTM) 2.36 |
Enterprise Value 5120618891 | Price to Sales(TTM) 2.36 | ||
Enterprise Value to Revenue 2.42 | Enterprise Value to EBITDA 11.86 | Shares Outstanding 505637593 | Shares Floating 258361565 |
Shares Outstanding 505637593 | Shares Floating 258361565 | ||
Percent Insiders 68.89 | Percent Institutions 15.86 |
Upturn AI SWOT
SGHC Limited
Company Overview
History and Background
SGHC Limited (SGHC) is a global sports betting and gaming group. Founded in 2014, it has rapidly expanded through organic growth and strategic acquisitions. Its initial focus was on emerging markets before expanding to Europe and North America.
Core Business Areas
- Online Sports Betting: Offers a comprehensive online sports betting platform covering a wide range of sports globally. Includes pre-match and live betting options.
- Online Casino: Provides a diverse online casino experience featuring a variety of slot games, table games, and live dealer options.
- iGaming Platform: Provides a iGaming platform to other partners for their own customers.
Leadership and Structure
The leadership team consists of experienced executives in the gaming and technology industries. The company has a hierarchical structure with specialized teams for each business area.
Top Products and Market Share
Key Offerings
- Betway: Betway is SGHC's flagship brand, offering online sports betting and casino games. Betway has millions of users worldwide. Competitors include DraftKings (DKNG) and FanDuel (Flutter Entertainment).
- Spin: Spin is another brand offering online casino games. It targets a different customer base than Betway. Competitors include MGM Resorts International (MGM) and Caesars Entertainment (CZR).
Market Dynamics
Industry Overview
The online sports betting and iGaming industry is experiencing rapid growth, driven by increasing legalization, technological advancements, and changing consumer preferences.
Positioning
SGHC Limited is positioned as a global player with a strong presence in both established and emerging markets. Its competitive advantages include its established brands, proprietary technology, and marketing expertise.
Total Addressable Market (TAM)
The global online gambling market is projected to reach hundreds of billions of dollars. SGHC Limited is positioned to capture a significant portion of this market through its global reach and diverse product offerings.
Upturn SWOT Analysis
Strengths
- Established Brand (Betway)
- Proprietary Technology
- Global Presence
- Diverse Product Offerings
- Experienced Management Team
Weaknesses
- High Marketing Expenses
- Dependence on Regulatory Approvals
- Geographic Concentration in Certain Markets
- Relatively new to the US market.
Opportunities
- Further Expansion into New Markets (e.g., US)
- Strategic Acquisitions
- Technological Innovations (e.g., AI)
- Partnerships with Sports Leagues and Teams
Threats
- Increasing Competition
- Changing Regulations
- Economic Downturn
- Cybersecurity Risks
Competitors and Market Share
Key Competitors
- DKNG
- PDYPY
- MGM
- CZR
Competitive Landscape
SGHC Limited faces intense competition from established players. Its advantages include its global presence and brand recognition. Disadvantages include its relatively smaller market share in the US.
Major Acquisitions
Sports Entertainment Acquisition Corp
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: SGHC Limited went public via a special purpose acquisition company (SPAC) merger with Sports Entertainment Acquisition Corp.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by expansion into new markets and increased user engagement. Requires detailed revenue and user growth data.
Future Projections: Future growth is projected to be driven by continued expansion and adoption of new technologies. Analyst estimates should be referenced.
Recent Initiatives: Recent initiatives include entering new markets and launching new product features.
Summary
SGHC Limited is a global player in the sports betting and iGaming industry with a strong brand presence and proprietary technology. Its growth is driven by expansion into new markets and product innovation. It faces challenges from increasing competition and regulatory hurdles, but its global reach and established brands position it well for future growth. The company needs to increase its market share in North America.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Market research reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share percentages are approximate. Real-time data and professional financial advice should be sought for investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SGHC Limited
Exchange NYSE | Headquaters - | ||
IPO Launch date 2022-01-28 | CEO & Director Mr. Neal Menashe | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 3589 | Website https://www.sghc.com |
Full time employees 3589 | Website https://www.sghc.com | ||
Super Group (SGHC) Limited operates as an online sports betting and gaming operator. The company offers Betway, an online sports betting and casino offering; and Spin, a multi-brand online casino. It operates in Africa, the Middle East, the Asia-Pacific, Europe, North America, and South/Latin America. Super Group (SGHC) Limited is based in Saint Peter Port, Guernsey.
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