Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Scienjoy Holding Corp(SJ)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SJ
11/09/2026: SJ (1-star) is currently NOT-A-BUY. Pass it for now.
Scienjoy Holding Corp is a mobile entertainment company known for its live streaming platforms that prioritize user engagement through virtual gifting and social interaction. While the company has carved out a niche in this space, it faces structural challenges from dominant short-form video platforms and significant regulatory scrutiny within the Chinese market. The investment story centers on the company's ability to maintain high engagement levels and successfully expand its international presence. Primary risks include heavy reliance on a small base of high-spending users and ongoing policy uncertainty. The stock is likely best suited for speculative investors comfortable with high volatility and potential sector-specific risks, rather than those seeking stable dividends.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company operates in a high-growth sector but faces significant competitive and regulatory headwinds that temper growth expectations. |
| Momentum investor | Weak fit | Momentum is generally lacking due to recent price performance and broader market sentiment regarding the sector. |
| Value investor | Mixed fit | The stock may appear inexpensive on some metrics, but fundamental quality risks warrant caution. |
| Dividend investor | Weak fit | Scienjoy does not provide a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | High volatility and sector-specific risks make this stock inappropriate for low-risk strategies. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to sharp price fluctuations typical of small-cap, sector-specific foreign stocks. |
| Valuation risk | Medium | Market sentiment can shift rapidly, potentially compressing valuation multiples. |
| Competition risk (short-form video) | High | Dominant platforms like TikTok draw massive user attention away from traditional live streaming. |
| Business quality | Medium | The reliance on virtual gifting creates a business model that is vulnerable to changes in user discretionary spending. |
| Dividend income | Low / none | The company focuses on reinvestment rather than shareholder payouts. |
| Execution risk | Medium | Successfully scaling international operations while managing regulatory constraints is complex. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -47.78% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 35.92M USD | Price to earnings Ratio - | 1Y Target Price 2.01 |
Price to earnings Ratio - | 1Y Target Price 2.01 | ||
Volume (30-day avg) 24.5K shares | Beta 0.71 | 52 Weeks Range 0.47 - 1.63 | Updated Date 11/08/2026 |
52 Weeks Range 0.47 - 1.63 | Updated Date 11/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.99 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Live Streaming Services | Virtual gifting, premium user services, and interactive entertainment features. | Revenue is highly dependent on users buying digital gifts to interact with live performers. |
| Geography: China | Primary user base and operations, subject to local regulatory environments. | The company's performance is heavily tied to the regulatory and economic climate in China. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value -10.95M | Price to Sales(TTM) 0.03 |
Enterprise Value -10.95M | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA 1.02 | Shares Outstanding 39.33M | Shares Floating 19.96M |
Shares Outstanding 39.33M | Shares Floating 19.96M | ||
Percent Insiders 49.14 | Percent Institutions 0.7 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.