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Upturn AI SWOT - About
SJ 
Scienjoy Holding Corp (SJ)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/31/2025: SJ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.03
1 Year Target Price $4.03
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -68.03% | Avg. Invested days 15 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 21.63M USD | Price to earnings Ratio 12.77 | 1Y Target Price 4.03 |
Price to earnings Ratio 12.77 | 1Y Target Price 4.03 | ||
Volume (30-day avg) 1 | Beta 1.24 | 52 Weeks Range 0.49 - 1.16 | Updated Date 11/2/2025 |
52 Weeks Range 0.49 - 1.16 | Updated Date 11/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.85% | Operating Margin (TTM) 6.67% |
Management Effectiveness
Return on Assets (TTM) 1.71% | Return on Equity (TTM) 0.02% |
Valuation
Trailing PE 12.77 | Forward PE - | Enterprise Value -15530388 | Price to Sales(TTM) 0.02 |
Enterprise Value -15530388 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.03 | Enterprise Value to EBITDA 1.02 | Shares Outstanding 39412710 | Shares Floating 15147224 |
Shares Outstanding 39412710 | Shares Floating 15147224 | ||
Percent Insiders 60.32 | Percent Institutions 0.36 |
Upturn AI SWOT
Scienjoy Holding Corp
Company Overview
History and Background
Scienjoy Holding Corp was founded in 2011 and is headquartered in Beijing, China. It is an entertainment-focused company involved in live streaming, short videos, and social media platforms.
Core Business Areas
- Live Streaming: Scienjoy operates platforms where users can broadcast live videos, interact with viewers, and receive virtual gifts. This is their core revenue driver.
- Short Videos: The company offers a short-video platform where users can create and share short videos, generating revenue through advertising and virtual gifting.
- Social Media: Scienjoy operates social media platforms to facilitate user interaction and content sharing.
Leadership and Structure
Scienjoy's leadership includes CEO Victor Shen, and the organizational structure consists of various departments focusing on technology, marketing, operations, and finance. The company is structured with various divisions, each focusing on different product lines.
Top Products and Market Share
Key Offerings
- Show Self: Show Self is Scienjoy's flagship live streaming platform, targeting a broad user base. Revenue comes from virtual gifts and subscriptions. Competitors include Momo (MOMO) and YY (JOYY). Market Share: Difficult to precisely determine specific market share without access to proprietary financial data, but is a significant player in the Chinese live streaming market.
- BeeLive: BeeLive is another live streaming platform, catering to a younger demographic and focuses on mobile accessibility. Revenue Model is similar to ShowSelf. Competitors are Bilibili (BILI) and Kuaishou (1024.HK).
- Hi Show: Hi Show focuses on short video entertainment. It utilizes in-app marketing and advertisement revenue model. Competitors include TikTok (ByteDance, Private) and Kuaishou (1024.HK).
Market Dynamics
Industry Overview
The live streaming and short video industry is experiencing rapid growth, driven by increasing internet penetration and mobile device usage. The market is highly competitive with numerous players vying for user attention and market share.
Positioning
Scienjoy is positioned as a mid-tier player within the industry, focusing on niche markets and localized content. Its competitive advantage lies in its localized content and understanding of specific regional user preferences.
Total Addressable Market (TAM)
The global live streaming market is projected to reach hundreds of billions of dollars. Scienjoy's is targeting a segment of this market, focusing on niche content and Chinese speaking markets.
Upturn SWOT Analysis
Strengths
- Established presence in the Chinese live streaming market
- Diverse platform offerings (live streaming, short videos, social media)
- Strong user engagement
- Experienced management team
- Localized content strategy
Weaknesses
- Heavy reliance on the Chinese market
- Intense competition
- Regulatory risks associated with online content
- Limited global presence
- Financial instability
Opportunities
- Expansion into new geographic markets
- Strategic partnerships and acquisitions
- Development of new content formats
- Monetization of user data
- Integration of AI-powered content recommendations
Threats
- Increasing regulatory scrutiny
- Rapid technological changes
- Shifting user preferences
- Economic downturns
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- JOYY
- BILI
- MOMO
Competitive Landscape
Scienjoy faces intense competition from larger and more established players in the live streaming and short video market. It is smaller and lacks the resources of its competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been erratic, with periods of rapid expansion followed by declines due to increasing competition and regulatory challenges.
Future Projections: Future growth is uncertain due to the company's financial instability and challenging market conditions. Analyst estimates are generally negative.
Recent Initiatives: Scienjoy has recently focused on restructuring its operations and exploring strategic partnerships to improve its financial position. These initiatives include cost-cutting measures and strategic alliances.
Summary
Scienjoy Holding Corp faces significant challenges due to its financial instability, intense competition, and regulatory risks. The company's erratic growth trajectory and limited global presence further complicate its prospects. While Scienjoy has strengths such as an established presence in the Chinese market, it needs to address its financial weaknesses and regulatory challenges to improve its long-term sustainability. Its reliance on a single geographic market and its inability to grow create a precarious financial situtation.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC filings
- Company press releases
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a financial advisor. Market share and financial data may be estimates based on publicly available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Scienjoy Holding Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-03-07 | CEO & Chairman Mr. Xiaowu He | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 280 | Website https://www.scienjoy.com |
Full time employees 280 | Website https://www.scienjoy.com | ||
Scienjoy Holding Corporation engages in the provision of mobile live streaming platforms in the People's Republic of China. The company focuses on interactive show live streaming from broadcasters to users. Its platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games. The company operates live streaming platforms under the Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Streaming, and Hongle Live Streaming brand names. It also offers technical development and advisory services. The company was founded in 2011 and is based in Hangzhou, the People's Republic of China.
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