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Upturn AI SWOT - About
SJ 
Scienjoy Holding Corp (SJ)
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Upturn Advisory Summary
08/28/2025: SJ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.04
1 Year Target Price $4.04
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -68.03% | Avg. Invested days 15 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 28.84M USD | Price to earnings Ratio 16.06 | 1Y Target Price 4.04 |
Price to earnings Ratio 16.06 | 1Y Target Price 4.04 | ||
Volume (30-day avg) 1 | Beta 1.34 | 52 Weeks Range 0.58 - 1.16 | Updated Date 08/29/2025 |
52 Weeks Range 0.58 - 1.16 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When - | Estimate - | Actual 0.08 |
Profitability
Profit Margin 0.85% | Operating Margin (TTM) 6.67% |
Management Effectiveness
Return on Assets (TTM) 1.71% | Return on Equity (TTM) 0.02% |
Valuation
Trailing PE 16.06 | Forward PE - | Enterprise Value -13328541 | Price to Sales(TTM) 0.02 |
Enterprise Value -13328541 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.03 | Enterprise Value to EBITDA 1.02 | Shares Outstanding 39078300 | Shares Floating 15246403 |
Shares Outstanding 39078300 | Shares Floating 15246403 | ||
Percent Insiders 60.32 | Percent Institutions 0.36 |
Upturn AI SWOT
Scienjoy Holding Corp
Company Overview
History and Background
Scienjoy Holding Corporation was founded in 2011. It operates online entertainment platforms focusing on live streaming and social e-commerce in China. Initially a broad entertainment company, Scienjoy has evolved to focus on mobile live streaming and related technologies. It has experienced several acquisitions and strategic shifts to adapt to the evolving Chinese internet landscape.
Core Business Areas
- Mobile Live Streaming: Scienjoy operates several mobile live streaming platforms where users can interact with broadcasters in real-time, send virtual gifts, and participate in various online events. Revenue is generated through the sale of virtual gifts.
- Social E-commerce: Includes e-commerce activities integrated into the live-streaming platforms, allowing users to purchase products directly through the broadcasts and online platform
Leadership and Structure
The leadership team consists of senior executives with experience in technology, finance, and media. The organizational structure is typical of a publicly listed holding company with various operational subsidiaries.
Top Products and Market Share
Key Offerings
- Enjoy: Enjoy is another platform similar to Showself with a slightly different user demographic. Revenue is similarly generated through the sale of virtual gifts. Competitors are same as Showself: Inke (not US traded), YY (JOYY), and Momo (MOMO).
- Showself: Showself is Scienjoy's popular live streaming platform in China. Market share data is not precisely available publicly. Its competitors include Inke (not US traded), YY (JOYY), and Momo (MOMO). Showself's revenue comes from virtual gift sales. Number of users isn't readily available to the public but it is in the millions.
Market Dynamics
Industry Overview
The live streaming market in China is highly competitive and rapidly evolving. It is influenced by technological advancements, regulatory changes, and shifting consumer preferences. Key trends include increasing mobile penetration, growing demand for interactive content, and rising popularity of e-commerce integrated into live streaming.
Positioning
Scienjoy focuses on the middle-to-lower-tier markets in China. Its competitive advantage comes from understanding the local market and adapting quickly to changing consumer tastes.
Total Addressable Market (TAM)
The TAM for live streaming in China is estimated to be in the tens of billions of US dollars annually. Scienjoy is positioned to capture a portion of this market by focusing on its core platforms and expanding its user base.
Upturn SWOT Analysis
Strengths
- Established presence in the Chinese live streaming market
- Multiple live streaming platforms catering to different demographics
- Experienced management team
- Focus on mobile-first strategy
Weaknesses
- Reliance on the Chinese market makes it vulnerable to regulatory risks
- Intense competition from larger players
- Potential brand reputation risks related to content moderation
- Financial Performance has been inconsistent
Opportunities
- Expansion into new geographic markets
- Diversification into new content verticals
- Strategic partnerships and acquisitions
- Leveraging AI and other technologies to enhance user experience
Threats
- Stringent government regulations in China on online content
- Increasing competition from larger and better-funded players
- Changes in consumer preferences
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- JOYY
- MOMO
Competitive Landscape
Scienjoy faces intense competition from larger and better-funded companies like JOYY and Momo. Scienjoy's advantages lie in its focus on specific niche markets and its ability to adapt quickly to changing consumer preferences. However, its smaller size and limited resources pose challenges.
Growth Trajectory and Initiatives
Historical Growth: Scienjoy's historical growth has been characterized by periods of rapid expansion followed by periods of adjustment due to regulatory changes and market competition. Growth is largely dependent on the expansion of it's established platforms, increasing usage rate and number of users.
Future Projections: Future projections are contingent on market trends, regulatory conditions, and the company's ability to execute its strategic initiatives. Analyst estimates are subject to change.
Recent Initiatives: Recent initiatives include platform upgrades, content diversification, and expansion of e-commerce offerings.
Summary
Scienjoy Holding Corp. operates in a highly competitive and regulated Chinese live streaming market. Its success depends on adapting to changing consumer preferences and regulatory conditions. While the company has experience and established platforms, it is smaller and has limited resources in comparison to its major competitors. The company must carefully manage risks and capitalize on opportunities to maintain its competitive position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Analysis Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Market share data is approximate and may vary depending on the source. Financial data is based on the latest available public filings and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Scienjoy Holding Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-03-07 | CEO & Chairman Mr. Xiaowu He | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 280 | Website https://www.scienjoy.com |
Full time employees 280 | Website https://www.scienjoy.com | ||
Scienjoy Holding Corporation engages in the provision of mobile live streaming platforms in the People's Republic of China. The company focuses on interactive show live streaming from broadcasters to users. Its platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games. The company operates live streaming platforms under the Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Streaming, and Hongle Live Streaming brand names. It also offers technical development and advisory services. The company was founded in 2011 and is based in Hangzhou, the People's Republic of China.
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