Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
SJ 
Scienjoy Holding Corp (SJ)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/17/2025: SJ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.04
1 Year Target Price $4.04
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -68.03% | Avg. Invested days 15 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 31.75M USD | Price to earnings Ratio 18.75 | 1Y Target Price 4.04 |
Price to earnings Ratio 18.75 | 1Y Target Price 4.04 | ||
Volume (30-day avg) 1 | Beta 1.28 | 52 Weeks Range 0.58 - 1.16 | Updated Date 09/17/2025 |
52 Weeks Range 0.58 - 1.16 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When - | Estimate - | Actual 0.08 |
Profitability
Profit Margin 0.85% | Operating Margin (TTM) 6.67% |
Management Effectiveness
Return on Assets (TTM) 1.71% | Return on Equity (TTM) 0.02% |
Valuation
Trailing PE 18.75 | Forward PE - | Enterprise Value -9577767 | Price to Sales(TTM) 0.02 |
Enterprise Value -9577767 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.03 | Enterprise Value to EBITDA 1.02 | Shares Outstanding 39412710 | Shares Floating 15147224 |
Shares Outstanding 39412710 | Shares Floating 15147224 | ||
Percent Insiders 60.32 | Percent Institutions 0.36 |
Upturn AI SWOT
Scienjoy Holding Corp
Company Overview
History and Background
Scienjoy Holding Corp. (SCJD) is a Chinese company focusing on mobile live streaming and value-added services. Founded in 2011 and went public through a SPAC merger in 2020. The company has seen changes in strategy and management in recent years.
Core Business Areas
- Live Streaming Platforms: Operates various live streaming platforms where users can broadcast and interact with viewers. The platforms host a diverse range of content, including entertainment, music, and lifestyle streams.
- Value-Added Services: Offers virtual gifting, premium memberships, and other services that enhance the user experience and generate revenue.
Leadership and Structure
The leadership structure consists of a Board of Directors and a management team led by the CEO. Details on specific individuals are subject to change and require up-to-date research.
Top Products and Market Share
Key Offerings
- Showself: Showself is a live streaming platform where users can showcase their talents and interact with a global audience. Precise market share data is unavailable. Competitors include other live streaming platforms like BIGO LIVE and Twitch.
- BeeLive: BeeLive is another live streaming platform operated by Scienjoy, focusing on providing interactive entertainment experiences. Exact market share figures are not readily accessible. Competitors include YY and Huya.
Market Dynamics
Industry Overview
The live streaming industry is highly competitive and rapidly evolving, driven by increasing internet penetration and mobile device usage. It includes interactive entertainment, e-commerce, and education.
Positioning
Scienjoy aims to capture a share of the live streaming market in China, focusing on content diversification and user engagement strategies. The company faces competition from larger, well-established players.
Total Addressable Market (TAM)
The estimated TAM for the global live streaming market is expected to reach hundreds of billions of dollars in the coming years. Scienjoy's positioning depends on its ability to effectively compete within the Chinese market and expand its offerings. TAM estimates are speculative and vary by source.
Upturn SWOT Analysis
Strengths
- Established platforms in the live streaming sector
- Diversified content offerings
- Focus on user engagement
- Experience in Chinese market
Weaknesses
- Intense competition
- Regulatory risks in China
- Dependence on user spending
- Limited global presence
Opportunities
- Expansion into new geographic markets
- Development of new content formats
- Partnerships with other entertainment companies
- Integration of e-commerce into live streaming platforms
Threats
- Changing consumer preferences
- Increased government regulation of live streaming
- Economic downturn in China
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- JOYY
- HUYA
Competitive Landscape
Scienjoy operates in a competitive environment against larger companies with greater resources. The company's success relies on its ability to differentiate its content and services.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been uneven, influenced by regulatory changes and competition within the live streaming market.
Future Projections: Future projections are uncertain and dependent on various factors, including the company's ability to adapt to market changes.
Recent Initiatives: Recent initiatives could include investments in new content formats or expansion of platform features. Requires current source to confirm.
Summary
Scienjoy Holding Corp is a Chinese company in the competitive live streaming market. It faces challenges including intense competition and regulatory risks in China. While the company has platforms and market experience, it needs to improve its financial performance and expand its market share. Investors should carefully assess these factors before investing.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Press Releases
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is based on available information and subject to change. It is not financial advice, and investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Scienjoy Holding Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-03-07 | CEO & Chairman Mr. Xiaowu He | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 280 | Website https://www.scienjoy.com |
Full time employees 280 | Website https://www.scienjoy.com | ||
Scienjoy Holding Corporation engages in the provision of mobile live streaming platforms in the People's Republic of China. The company focuses on interactive show live streaming from broadcasters to users. Its platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games. The company operates live streaming platforms under the Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Streaming, and Hongle Live Streaming brand names. It also offers technical development and advisory services. The company was founded in 2011 and is based in Hangzhou, the People's Republic of China.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.