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Upturn AI SWOT - About
SmartRent Inc (SMRT)
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Upturn Advisory Summary
07/16/2025: SMRT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.65
1 Year Target Price $1.65
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.88% | Avg. Invested days 21 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 176.32M USD | Price to earnings Ratio - | 1Y Target Price 1.65 |
Price to earnings Ratio - | 1Y Target Price 1.65 | ||
Volume (30-day avg) 2 | Beta 1.77 | 52 Weeks Range 0.67 - 2.51 | Updated Date 07/16/2025 |
52 Weeks Range 0.67 - 2.51 | Updated Date 07/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -39.9% | Operating Margin (TTM) -27.22% |
Management Effectiveness
Return on Assets (TTM) -7.21% | Return on Equity (TTM) -22.66% |
Valuation
Trailing PE - | Forward PE 47.62 | Enterprise Value 57445260 | Price to Sales(TTM) 1.06 |
Enterprise Value 57445260 | Price to Sales(TTM) 1.06 | ||
Enterprise Value to Revenue 0.38 | Enterprise Value to EBITDA -6.21 | Shares Outstanding 188179008 | Shares Floating 164065312 |
Shares Outstanding 188179008 | Shares Floating 164065312 | ||
Percent Insiders 9.12 | Percent Institutions 64.15 |
Upturn AI SWOT
SmartRent Inc
Company Overview
History and Background
SmartRent Inc. was founded in 2017. It emerged to modernize property management through technology, focusing on smart home automation for rental properties. Initially serving a small market, it expanded rapidly through strategic partnerships and acquisitions.
Core Business Areas
- Smart Home Automation: Provides hardware and software solutions for smart access control, smart thermostats, leak detection, and other smart home features in rental properties.
- Property Management Software: Offers a unified platform for property managers to remotely manage and monitor properties, improving operational efficiency.
- Connectivity Solutions: Provides cellular and Wi-Fi connectivity solutions to ensure consistent performance of smart home devices within rental properties.
Leadership and Structure
The company is led by CEO Lucas Haldeman. The organizational structure is hierarchical, with departments focused on product development, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Smart Access Control: Provides keyless entry solutions for apartments and communities. Enables remote access and visitor management. Competitors include Allegion (ALLE) and Assa Abloy (ASAZY). No specific market share data available.
- Smart Thermostats: Offers remote temperature control and energy management. Competitors include Resideo Technologies (REZI) and Emerson Electric Co. (EMR). No specific market share data available.
- Ally Resident App: SmartRent's mobile app for residents that unifies property and smart home features. Used by over 2 million residents. No specific market share data available, but key differentiator.
Market Dynamics
Industry Overview
The smart home technology market for rental properties is growing rapidly, driven by increasing demand for convenience and efficiency. Property managers are adopting smart home solutions to attract and retain residents, reduce operating costs, and enhance property value.
Positioning
SmartRent Inc. positions itself as a leading provider of smart home solutions for rental properties, offering a comprehensive suite of products and services. Its competitive advantages include its integrated platform, extensive partner network, and strong brand reputation.
Total Addressable Market (TAM)
The TAM for smart apartment technology is estimated at over $30 billion. SmartRent is positioned to capture a significant portion of this TAM through its product offerings and market penetration.
Upturn SWOT Analysis
Strengths
- Comprehensive product suite
- Strong brand reputation
- Extensive partner network
- Scalable technology platform
- First mover advantage
Weaknesses
- High initial implementation costs
- Dependence on property manager adoption
- Limited brand awareness among consumers
- Negative profitability
Opportunities
- Expansion into new markets (e.g., single-family rentals)
- Development of new product features (e.g., security systems)
- Strategic partnerships with property management companies
- Increased demand for smart home technology
- Further acquisitions to broaden product scope.
Threats
- Competition from larger technology companies
- Economic downturn affecting rental market
- Cybersecurity risks
- Changing consumer preferences
- Regulatory changes
Competitors and Market Share
Key Competitors
- ADT (ADT)
- RealPage (RP)
- Resideo Technologies (REZI)
Competitive Landscape
SmartRent offers a more integrated and comprehensive solution specifically designed for the rental market compared to broader players like ADT. RealPage integrates many property solutions and presents a significant competitor.
Major Acquisitions
IOTAS
- Year: 2021
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expanded SmartRent's smart home capabilities and customer base.
Growth Trajectory and Initiatives
Historical Growth: SmartRent Inc. has experienced rapid revenue growth since its founding, driven by increasing demand for smart home solutions in rental properties.
Future Projections: Analysts project continued revenue growth, but also anticipate continued losses in the short to medium term, followed by profitability longer term.
Recent Initiatives: Strategic partnerships with major property management firms, product innovations for security and energy management, focus on cost reduction and improved unit economics.
Summary
SmartRent is a high-growth company in the smart home rental market, showing promising revenue increases, yet it faces challenges with ongoing losses. Its integrated platform and strategic partnerships position it well, but profitability and competitive pressures require close attention. Further acquisitions will likely be a part of their growth strategy. SmartRentu2019s focus on the rental market gives them an edge, but scaling profitability will be critical.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (e.g., 10-K, 10-Q)
- Analyst Reports
- Industry Research Reports
- Company Website and Press Releases
Disclaimers:
This analysis is based on available information and represents a snapshot in time. Market conditions and company performance can change. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SmartRent Inc
Exchange NYSE | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2021-02-05 | CEO, President & Director Mr. Frank D. Martell | ||
Sector Technology | Industry Software - Application | Full time employees 494 | Website https://smartrent.com |
Full time employees 494 | Website https://smartrent.com | ||
SmartRent, Inc., an enterprise real estate technology company, provides management software and applications to rental property owners and operators, property managers, homebuilders, developers, and residents in the United States and internationally. Its smart building hardware and cloud-based software-as-a-service solutions are designed to enhance visibility and control their real estate assets while providing all-in-one home control offerings for residents. The company's products and solutions include smart apartments and homes, access control for buildings, common areas, rental units, community and resident Wi-Fi, asset protection and monitoring, parking management, and self-guided tours. It also offers professional services to customers, which include training, installation, and support services. The company was founded in 2017 and is headquartered in Scottsdale, Arizona.
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