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Upturn AI SWOT - About
SmartRent Inc (SMRT)

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Upturn Advisory Summary
12/04/2025: SMRT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $1.73
1 Year Target Price $1.73
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 5.61% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 344.35M USD | Price to earnings Ratio - | 1Y Target Price 1.73 |
Price to earnings Ratio - | 1Y Target Price 1.73 | ||
Volume (30-day avg) 2 | Beta 1.84 | 52 Weeks Range 0.67 - 1.93 | Updated Date 12/4/2025 |
52 Weeks Range 0.67 - 1.93 | Updated Date 12/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate -0.04 | Actual -0.0338 |
Profitability
Profit Margin -45.45% | Operating Margin (TTM) -19.41% |
Management Effectiveness
Return on Assets (TTM) -7.95% | Return on Equity (TTM) -25.48% |
Valuation
Trailing PE - | Forward PE 47.62 | Enterprise Value 250428314 | Price to Sales(TTM) 2.28 |
Enterprise Value 250428314 | Price to Sales(TTM) 2.28 | ||
Enterprise Value to Revenue 1.66 | Enterprise Value to EBITDA -6.21 | Shares Outstanding 189200722 | Shares Floating 169427355 |
Shares Outstanding 189200722 | Shares Floating 169427355 | ||
Percent Insiders 16.21 | Percent Institutions 56.56 |
Upturn AI SWOT
SmartRent Inc
Company Overview
History and Background
SmartRent Inc. was founded in 2017. It is a technology company focused on providing smart home automation solutions for property owners, managers, and residents. They went public via SPAC merger in August 2021.
Core Business Areas
- Smart Home Automation Platform: Offers a suite of hardware and software solutions that enable property owners and managers to remotely monitor and control various aspects of their properties, including locks, lights, thermostats, and leak sensors.
- Resident Mobile App: Provides residents with a convenient way to manage their smart home devices, access building amenities, and communicate with property management.
- Professional Services: Offers installation, maintenance, and support services to ensure seamless integration and ongoing performance of their smart home solutions.
Leadership and Structure
Lucas Haldeman serves as the CEO. The company has a typical corporate structure with departments focused on sales, marketing, product development, engineering, and customer support.
Top Products and Market Share
Key Offerings
- Smart Locks: Keyless entry systems for residential units. SmartRent claims its system reduce management operational expenses and turnover costs. Competitors include Allegion (ALLE) and Assa Abloy (ASAZY).
- Smart Hub: Connects all smart devices within a property. It enables remote control and monitoring. The number of users is tied to the number of properties deploying their solutions. Competitors include Honeywell (HON) and Johnson Controls (JCI).
- Leak Sensors: Detects water leaks to prevent property damage. Competitors include Resideo Technologies (REZI).
Market Dynamics
Industry Overview
The smart home market is experiencing rapid growth, driven by increasing consumer demand for convenience, security, and energy efficiency. The multifamily housing sector is adopting smart home technologies to enhance property value, improve resident experience, and streamline operations.
Positioning
SmartRent Inc. focuses specifically on the multifamily housing market, providing tailored solutions for property owners and managers. This specialization gives them a competitive advantage over broader smart home providers.
Total Addressable Market (TAM)
The TAM for smart apartment solutions is estimated to be tens of billions of dollars. SmartRent is positioned to capture a significant portion of this market through its comprehensive platform and established relationships with property owners.
Upturn SWOT Analysis
Strengths
- Specialized focus on the multifamily housing market
- Comprehensive smart home automation platform
- Strong relationships with property owners and managers
- Recurring revenue model
Weaknesses
- Relatively small company compared to larger competitors
- Dependence on the multifamily housing market
- Profitability Concerns
- Supply Chain vulnerabilities
Opportunities
- Expansion into new geographic markets
- Development of new smart home features and integrations
- Partnerships with other technology providers
- Increased adoption of smart home technologies in the multifamily sector
Threats
- Competition from larger smart home providers
- Economic downturn impacting the multifamily housing market
- Data security and privacy concerns
- Changes in technology standards
Competitors and Market Share
Key Competitors
- ADT (ADT)
- Resideo Technologies (REZI)
- RealPage (RP)
Competitive Landscape
SmartRent Inc. faces competition from larger smart home providers with broader product portfolios. However, SmartRent's focus on the multifamily housing market and comprehensive platform give it a competitive advantage. Requires updated numbers based on market trends.
Major Acquisitions
iOTAS
- Year: 2021
- Acquisition Price (USD millions): 105
- Strategic Rationale: Expanded SmartRent's smart home capabilities and customer base in the multifamily housing market. iOTAS was a direct competitor of SmartRent
Growth Trajectory and Initiatives
Historical Growth: SmartRent has experienced rapid growth in recent years, driven by the increasing adoption of smart home technologies in the multifamily sector.
Future Projections: Future growth is projected to be strong, driven by continued adoption of smart home technologies and expansion into new markets. Analysts expect revenue growth to continue at a high rate.
Recent Initiatives: Recent initiatives include the launch of new smart home features, expansion into new geographic markets, and strategic partnerships with other technology providers.
Summary
SmartRent shows promise with its specialized focus on multifamily smart home automation, driving revenue growth. However, it faces competition and profitability challenges. Continued expansion and strategic partnerships are vital, with close attention to competitive dynamics and market conditions. Financial performance requires monitoring to ensure sustainability.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SmartRent Inc
Exchange NYSE | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2021-02-05 | CEO, President & Director Mr. Frank D. Martell | ||
Sector Technology | Industry Software - Application | Full time employees 494 | Website https://smartrent.com |
Full time employees 494 | Website https://smartrent.com | ||
SmartRent, Inc., an enterprise real estate technology company, provides management software and applications to rental property owners and operators, property managers, homebuilders, developers, and residents in the United States and internationally. Its smart building hardware and cloud-based software-as-a-service solutions are designed to enhance visibility and control their real estate assets while providing all-in-one home control offerings for residents. The company's products and solutions include smart apartments and homes, access control for buildings, common areas, rental units, community and resident Wi-Fi, asset protection and monitoring, parking management, and self-guided tours. It also offers professional services to customers, which include training, installation, and support services. The company was founded in 2017 and is headquartered in Scottsdale, Arizona.

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