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Upturn AI SWOT - About
SmartRent Inc (SMRT)

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Upturn Advisory Summary
11/04/2025: SMRT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $1.6
1 Year Target Price $1.6
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -2.26% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 255.78M USD | Price to earnings Ratio - | 1Y Target Price 1.6 |
Price to earnings Ratio - | 1Y Target Price 1.6 | ||
Volume (30-day avg) 2 | Beta 1.84 | 52 Weeks Range 0.67 - 1.99 | Updated Date 11/4/2025 |
52 Weeks Range 0.67 - 1.99 | Updated Date 11/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate -0.04 | Actual - |
Profitability
Profit Margin -46.54% | Operating Margin (TTM) -31.24% |
Management Effectiveness
Return on Assets (TTM) -8.19% | Return on Equity (TTM) -25.48% |
Valuation
Trailing PE - | Forward PE 47.62 | Enterprise Value 157147040 | Price to Sales(TTM) 1.64 |
Enterprise Value 157147040 | Price to Sales(TTM) 1.64 | ||
Enterprise Value to Revenue 1.01 | Enterprise Value to EBITDA -6.21 | Shares Outstanding 188070618 | Shares Floating 158453257 |
Shares Outstanding 188070618 | Shares Floating 158453257 | ||
Percent Insiders 16.31 | Percent Institutions 54.22 |
Upturn AI SWOT
SmartRent Inc
Company Overview
History and Background
SmartRent Inc. was founded in 2017. It went public through a SPAC merger in 2021. The company provides smart home automation solutions for property owners and managers.
Core Business Areas
- Smart Home Automation: Provides a full suite of smart home technology and management software for residential properties. Includes smart locks, thermostats, sensors, and other devices.
- Property Management Software: Offers a cloud-based platform for managing and monitoring smart devices across multiple properties.
- Professional Services: Provides installation, support, and maintenance services for its smart home solutions.
Leadership and Structure
Lucas Haldeman is the CEO. The company operates with a functional organizational structure, with departments focused on sales, marketing, engineering, and operations.
Top Products and Market Share
Key Offerings
- Smart Locks: Keyless entry systems for apartments and other residential properties. Simplifies access management and enhances security. Competitors include Allegion (ALLE), Assa Abloy, and Yale. Market share data unavailable.
- Smart Thermostats: Energy-efficient thermostats that can be controlled remotely. Integrates with property management systems to optimize energy usage. Competitors include Resideo Technologies (REZI), Ecobee, and Nest. Market share data unavailable.
- Smart Sensors: Detects water leaks, smoke, and other potential hazards. Enhances safety and reduces property damage. Competitors include Notion (Comcast owned), Roost, and other IoT sensor providers. Market share data unavailable.
- Smart Hub: Connects all the smart devices together via wireless technology (Z-Wave). There are also options for wired connections. No specific competitor but more of a technology which is Z-wave technology, Wi-Fi technology. Market share data unavailable.
Market Dynamics
Industry Overview
The smart home market is experiencing rapid growth, driven by increasing demand for automation, security, and energy efficiency. The multifamily housing sector is a key target market for SmartRent.
Positioning
SmartRent focuses on providing integrated smart home solutions for property owners and managers. Its competitive advantage lies in its comprehensive platform and focus on the multifamily sector.
Total Addressable Market (TAM)
Estimates suggest a TAM of $200 Billion. SmartRent is positioned well to capture a significant portion of this with its focus on multifamily homes.
Upturn SWOT Analysis
Strengths
- Integrated platform
- Focus on multifamily housing
- Recurring revenue model
- Established partnerships with property owners
Weaknesses
- Relatively new company
- Dependence on property owner adoption
- Negative profitability
- High operating expenses
Opportunities
- Expansion into new geographies
- Development of new smart home features
- Partnerships with other technology providers
- Increasing demand for smart home solutions
Threats
- Competition from larger technology companies
- Economic downturn affecting property investment
- Changes in technology standards
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- Alarm.com (ALRM)
- Resideo Technologies (REZI)
- ADT (ADT)
Competitive Landscape
SmartRent's advantages include its integrated platform and focus on the multifamily sector. Its disadvantages include its relatively small size and limited profitability compared to larger competitors like Alarm.com, Resideo, and ADT.
Major Acquisitions
iHomefinder
- Year: 2021
- Acquisition Price (USD millions): 14.1
- Strategic Rationale: Expanded SmartRent's offerings by adding a platform for real estate portals and agent tools.
Growth Trajectory and Initiatives
Historical Growth: SmartRent has experienced rapid revenue growth in recent years, driven by increased adoption of smart home technology in the multifamily housing sector.
Future Projections: Analysts project continued revenue growth for SmartRent, but profitability remains a key challenge. Future growth will depend on the company's ability to control operating expenses and expand its market share.
Recent Initiatives: Recent initiatives include expanding partnerships with property owners and developing new smart home features.
Summary
SmartRent demonstrates strong growth potential in the expanding smart home market, particularly within multifamily housing. While revenue is increasing, persistent profitability challenges and high operating expenses pose significant concerns. Successful cost management and market share expansion are crucial for SmartRent's long-term success, while the company must also watch out for growing competition.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SmartRent Inc. SEC Filings (10-K, 10-Q)
- Market research reports on the smart home industry
- Analyst reports on SmartRent Inc.
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly, and investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SmartRent Inc
Exchange NYSE | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2021-02-05 | CEO, President & Director Mr. Frank D. Martell | ||
Sector Technology | Industry Software - Application | Full time employees 494 | Website https://smartrent.com |
Full time employees 494 | Website https://smartrent.com | ||
SmartRent, Inc., an enterprise real estate technology company, provides management software and applications to rental property owners and operators, property managers, homebuilders, developers, and residents in the United States and internationally. Its smart building hardware and cloud-based software-as-a-service solutions are designed to enhance visibility and control their real estate assets while providing all-in-one home control offerings for residents. The company's products and solutions include smart apartments and homes, access control for buildings, common areas, rental units, community and resident Wi-Fi, asset protection and monitoring, parking management, and self-guided tours. It also offers professional services to customers, which include training, installation, and support services. The company was founded in 2017 and is headquartered in Scottsdale, Arizona.

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