SO official logo SO
SO 2-star rating from Upturn Advisory
Southern Company (SO) company logo

Southern Company (SO)

Southern Company (SO) 2-star rating from Upturn Advisory
$96.35
Last Close (24-hour delay)
Profit since last BUY7.74%
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BUY since 17 days
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Upturn Advisory Summary

02/26/2026: SO (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

Upturn 2 star rating for performance

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

4 star rating from financial analysts

21 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $98.42

1 Year Target Price $98.42

Analysts Price Target For last 52 week
$98.42 Target price
52w Low $80.45
Current$96.35
52w High $99.24
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Key Highlights

Company Size Large-Cap Stock
Market Capitalization 106.09B USD
Price to earnings Ratio 23.85
1Y Target Price 98.42
Price to earnings Ratio 23.85
1Y Target Price 98.42
Volume (30-day avg) 21
Beta 0.45
52 Weeks Range 80.45 - 99.24
Updated Date 02/26/2026
52 Weeks Range 80.45 - 99.24
Updated Date 02/26/2026
Dividends yield (FY) 3.07%
Basic EPS (TTM) 4.04

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

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Earnings Date

Report Date 2026-02-19
When -
Estimate 0.57
Actual 0.55

Profitability

Profit Margin 14.69%
Operating Margin (TTM) 12.74%

Management Effectiveness

Return on Assets (TTM) 3.28%
Return on Equity (TTM) 11.04%

Valuation

Trailing PE 23.85
Forward PE 20.41
Enterprise Value 172843451043
Price to Sales(TTM) 3.59
Enterprise Value 172843451043
Price to Sales(TTM) 3.59
Enterprise Value to Revenue 6.09
Enterprise Value to EBITDA 12.64
Shares Outstanding 1101104843
Shares Floating 1116850273
Shares Outstanding 1101104843
Shares Floating 1116850273
Percent Insiders 0.43
Percent Institutions 72.78

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Southern Company

Southern Company(SO) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Southern Company (SO) was founded in 1923 through the merger of six electric utility companies in the Southeastern United States. It has since grown to become one of America's largest energy holding companies, serving customers across Alabama, Georgia, Florida, and Mississippi. Key milestones include significant expansion of its service territory, diversification into natural gas distribution, and substantial investments in new energy technologies and infrastructure.

Company business area logo Core Business Areas

  • Southern Electric: This segment comprises the company's electric utilities, including Alabama Power, Georgia Power, Mississippi Power, and Savannah Electric. These utilities generate, transmit, and distribute electricity to millions of residential, commercial, and industrial customers. They utilize a diverse generation fleet including natural gas, nuclear, coal, hydro, and solar power.
  • Southern Wholesale Energy: This segment engages in the wholesale marketing of electricity and natural gas, as well as trading and related services. It provides customized energy solutions to other utilities and large industrial customers.
  • Southern Gas: This segment includes the company's natural gas distribution utilities, Atlanta Gas Light and AGL Resources (now Southern Company Gas). It distributes natural gas to over 4.5 million customers and operates a significant natural gas pipeline and storage infrastructure.
  • Other Businesses: This segment includes investments in energy-related infrastructure, such as energy efficiency programs, distributed generation projects, and other diversified energy services.

leadership logo Leadership and Structure

Southern Company is led by a Board of Directors and a senior executive team, including a Chairman, President, and CEO. The company operates through its various utility and energy subsidiaries, each with its own management structure, but all falling under the overarching corporate strategy and governance of Southern Company.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Electricity Distribution: Southern Company's primary service is the reliable distribution of electricity to millions of homes and businesses across its service territories. This is a regulated utility service, with market share largely determined by geographic service areas. Competitors in the broader energy market include other utility providers in adjacent regions and alternative energy providers for larger industrial clients.
  • Natural Gas Distribution: Through Southern Company Gas, the company distributes natural gas to residential, commercial, and industrial customers. Similar to electricity, market share is defined by its regulated service territories. Competitors include other natural gas distributors and alternative heating/energy sources.
  • Wholesale Electricity and Gas: This segment offers energy supply and trading services to other utilities and large industrial clients. Market share in this segment is dynamic and competitive, with numerous energy marketers and trading firms as competitors.

Market Dynamics

industry overview logo Industry Overview

The electric utility industry is a mature, regulated sector characterized by stable demand but facing significant transformation due to the energy transition. Key trends include the increasing integration of renewable energy sources, grid modernization, decarbonization efforts, and the rise of distributed energy resources. The natural gas distribution sector is also evolving, with a focus on methane emission reduction and infrastructure upgrades.

Positioning

Southern Company is a dominant player in the Southeastern US energy market, benefiting from established infrastructure, strong customer relationships, and regulatory frameworks that ensure a stable revenue base. Its diversified generation portfolio, including investments in renewables and nuclear, positions it to navigate the energy transition. A key advantage is its geographic footprint in a growing region.

Total Addressable Market (TAM)

The TAM for electricity and natural gas in Southern Company's service territories is substantial, representing millions of households and businesses. The company holds a near-monopoly within its regulated service areas for basic utility services. The broader energy market, including wholesale and emerging energy services, represents a larger and more competitive TAM. Southern Company is well-positioned within its core regulated markets, with ongoing investments to capture growth in the evolving energy landscape.

Upturn SWOT Analysis

Strengths

  • Dominant market position in a growing region
  • Regulated utility business provides stable cash flows
  • Diversified generation portfolio
  • Strong customer base and brand recognition
  • Significant investments in modernizing infrastructure

Weaknesses

  • Exposure to regulatory changes and rate case outcomes
  • High capital expenditure requirements for infrastructure upgrades and new projects
  • Potential for stranded assets with the transition away from fossil fuels
  • Significant debt load

Opportunities

  • Growth in renewable energy deployment
  • Expansion of natural gas infrastructure and services
  • Investments in grid modernization and smart grid technologies
  • Emerging energy efficiency and demand response programs
  • Potential for acquisitions to expand service offerings or geographic reach

Threats

  • Increasingly stringent environmental regulations
  • Volatile fuel prices
  • Competition from distributed generation and energy storage
  • Cybersecurity risks
  • Natural disasters impacting infrastructure

Competitors and Market Share

Key competitor logo Key Competitors

  • Duke Energy (DUK)
  • NextEra Energy (NEE)
  • Dominion Energy (D)
  • Southern Company (SO)

Competitive Landscape

Southern Company enjoys a strong position due to its established infrastructure and service territories in the Southeast. Competitors like Duke Energy and Dominion Energy operate in adjacent regions with similar market dynamics. NextEra Energy, while having a broader geographic reach, is a major player in renewable energy, which represents both a competitive threat and an area of investment for Southern Company. Southern Company's advantage lies in its deep roots and customer base in its core operating states, while its challenge is to keep pace with the rapid innovation in renewable energy and grid technology.

Major Acquisitions

AGL Resources

  • Year: 2016
  • Acquisition Price (USD millions): 12000
  • Strategic Rationale: The acquisition of AGL Resources significantly expanded Southern Company's natural gas footprint, creating a larger and more diversified energy company. It aimed to enhance scale, improve operational efficiencies, and provide greater flexibility in meeting the evolving energy needs of customers.

Growth Trajectory and Initiatives

Historical Growth: Southern Company has exhibited steady historical growth, driven by population expansion in its service territories, infrastructure upgrades, and strategic investments. Its regulated nature provides a predictable growth path, augmented by investments in cleaner energy and efficiency programs.

Future Projections: Analyst estimates generally project continued modest growth in earnings and revenue for Southern Company, supported by ongoing capital investments in grid modernization and renewable energy. The company is expected to benefit from the increasing demand for electricity and its strategic positioning in a growing region.

Recent Initiatives: Recent initiatives include significant investments in solar and wind power generation, advancements in grid modernization to enhance reliability and integrate distributed energy resources, and efforts to reduce greenhouse gas emissions. The company is also focused on improving operational efficiency and customer service.

Summary

Southern Company is a robust and well-established energy utility with a dominant market position in the growing Southeastern US. Its regulated business model provides stable revenues and consistent dividend growth, while its diversified generation portfolio and investments in infrastructure modernization position it for the energy transition. Key watch points include managing significant capital expenditures, navigating regulatory environments, and adapting to evolving environmental policies and technological advancements in the energy sector.

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Sources and Disclaimers

Data Sources:

  • Southern Company Investor Relations
  • SEC Filings (10-K, 10-Q)
  • Industry Analyst Reports
  • Financial Data Providers (e.g., Refinitiv, Bloomberg)

Disclaimers:

This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data and competitor information are estimates and may vary depending on the specific market definition and reporting period. Past performance is not indicative of future results.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

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About Southern Company

Exchange NYSE
Headquaters Atlanta, GA, United States
IPO Launch date 1981-12-31
CEO, President & Chairman Mr. Christopher C. Womack
Sector Utilities
Industry Utilities - Regulated Electric
Full time employees 29502
Full time employees 29502

The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers. In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.