- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
Southern Company (SO)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
02/26/2026: SO (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $98.42
1 Year Target Price $98.42
| 5 | Strong Buy |
| 4 | Buy |
| 10 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 106.09B USD | Price to earnings Ratio 23.85 | 1Y Target Price 98.42 |
Price to earnings Ratio 23.85 | 1Y Target Price 98.42 | ||
Volume (30-day avg) 21 | Beta 0.45 | 52 Weeks Range 80.45 - 99.24 | Updated Date 02/26/2026 |
52 Weeks Range 80.45 - 99.24 | Updated Date 02/26/2026 | ||
Dividends yield (FY) 3.07% | Basic EPS (TTM) 4.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-02-19 | When - | Estimate 0.57 | Actual 0.55 |
Profitability
Profit Margin 14.69% | Operating Margin (TTM) 12.74% |
Management Effectiveness
Return on Assets (TTM) 3.28% | Return on Equity (TTM) 11.04% |
Valuation
Trailing PE 23.85 | Forward PE 20.41 | Enterprise Value 172843451043 | Price to Sales(TTM) 3.59 |
Enterprise Value 172843451043 | Price to Sales(TTM) 3.59 | ||
Enterprise Value to Revenue 6.09 | Enterprise Value to EBITDA 12.64 | Shares Outstanding 1101104843 | Shares Floating 1116850273 |
Shares Outstanding 1101104843 | Shares Floating 1116850273 | ||
Percent Insiders 0.43 | Percent Institutions 72.78 |
Upturn AI SWOT
Southern Company

Company Overview
History and Background
Southern Company (SO) was founded in 1923 through the merger of six electric utility companies in the Southeastern United States. It has since grown to become one of America's largest energy holding companies, serving customers across Alabama, Georgia, Florida, and Mississippi. Key milestones include significant expansion of its service territory, diversification into natural gas distribution, and substantial investments in new energy technologies and infrastructure.
Core Business Areas
- Southern Electric: This segment comprises the company's electric utilities, including Alabama Power, Georgia Power, Mississippi Power, and Savannah Electric. These utilities generate, transmit, and distribute electricity to millions of residential, commercial, and industrial customers. They utilize a diverse generation fleet including natural gas, nuclear, coal, hydro, and solar power.
- Southern Wholesale Energy: This segment engages in the wholesale marketing of electricity and natural gas, as well as trading and related services. It provides customized energy solutions to other utilities and large industrial customers.
- Southern Gas: This segment includes the company's natural gas distribution utilities, Atlanta Gas Light and AGL Resources (now Southern Company Gas). It distributes natural gas to over 4.5 million customers and operates a significant natural gas pipeline and storage infrastructure.
- Other Businesses: This segment includes investments in energy-related infrastructure, such as energy efficiency programs, distributed generation projects, and other diversified energy services.
Leadership and Structure
Southern Company is led by a Board of Directors and a senior executive team, including a Chairman, President, and CEO. The company operates through its various utility and energy subsidiaries, each with its own management structure, but all falling under the overarching corporate strategy and governance of Southern Company.
Top Products and Market Share
Key Offerings
- Electricity Distribution: Southern Company's primary service is the reliable distribution of electricity to millions of homes and businesses across its service territories. This is a regulated utility service, with market share largely determined by geographic service areas. Competitors in the broader energy market include other utility providers in adjacent regions and alternative energy providers for larger industrial clients.
- Natural Gas Distribution: Through Southern Company Gas, the company distributes natural gas to residential, commercial, and industrial customers. Similar to electricity, market share is defined by its regulated service territories. Competitors include other natural gas distributors and alternative heating/energy sources.
- Wholesale Electricity and Gas: This segment offers energy supply and trading services to other utilities and large industrial clients. Market share in this segment is dynamic and competitive, with numerous energy marketers and trading firms as competitors.
Market Dynamics
Industry Overview
The electric utility industry is a mature, regulated sector characterized by stable demand but facing significant transformation due to the energy transition. Key trends include the increasing integration of renewable energy sources, grid modernization, decarbonization efforts, and the rise of distributed energy resources. The natural gas distribution sector is also evolving, with a focus on methane emission reduction and infrastructure upgrades.
Positioning
Southern Company is a dominant player in the Southeastern US energy market, benefiting from established infrastructure, strong customer relationships, and regulatory frameworks that ensure a stable revenue base. Its diversified generation portfolio, including investments in renewables and nuclear, positions it to navigate the energy transition. A key advantage is its geographic footprint in a growing region.
Total Addressable Market (TAM)
The TAM for electricity and natural gas in Southern Company's service territories is substantial, representing millions of households and businesses. The company holds a near-monopoly within its regulated service areas for basic utility services. The broader energy market, including wholesale and emerging energy services, represents a larger and more competitive TAM. Southern Company is well-positioned within its core regulated markets, with ongoing investments to capture growth in the evolving energy landscape.
Upturn SWOT Analysis
Strengths
- Dominant market position in a growing region
- Regulated utility business provides stable cash flows
- Diversified generation portfolio
- Strong customer base and brand recognition
- Significant investments in modernizing infrastructure
Weaknesses
- Exposure to regulatory changes and rate case outcomes
- High capital expenditure requirements for infrastructure upgrades and new projects
- Potential for stranded assets with the transition away from fossil fuels
- Significant debt load
Opportunities
- Growth in renewable energy deployment
- Expansion of natural gas infrastructure and services
- Investments in grid modernization and smart grid technologies
- Emerging energy efficiency and demand response programs
- Potential for acquisitions to expand service offerings or geographic reach
Threats
- Increasingly stringent environmental regulations
- Volatile fuel prices
- Competition from distributed generation and energy storage
- Cybersecurity risks
- Natural disasters impacting infrastructure
Competitors and Market Share
Key Competitors
- Duke Energy (DUK)
- NextEra Energy (NEE)
- Dominion Energy (D)
- Southern Company (SO)
Competitive Landscape
Southern Company enjoys a strong position due to its established infrastructure and service territories in the Southeast. Competitors like Duke Energy and Dominion Energy operate in adjacent regions with similar market dynamics. NextEra Energy, while having a broader geographic reach, is a major player in renewable energy, which represents both a competitive threat and an area of investment for Southern Company. Southern Company's advantage lies in its deep roots and customer base in its core operating states, while its challenge is to keep pace with the rapid innovation in renewable energy and grid technology.
Major Acquisitions
AGL Resources
- Year: 2016
- Acquisition Price (USD millions): 12000
- Strategic Rationale: The acquisition of AGL Resources significantly expanded Southern Company's natural gas footprint, creating a larger and more diversified energy company. It aimed to enhance scale, improve operational efficiencies, and provide greater flexibility in meeting the evolving energy needs of customers.
Growth Trajectory and Initiatives
Historical Growth: Southern Company has exhibited steady historical growth, driven by population expansion in its service territories, infrastructure upgrades, and strategic investments. Its regulated nature provides a predictable growth path, augmented by investments in cleaner energy and efficiency programs.
Future Projections: Analyst estimates generally project continued modest growth in earnings and revenue for Southern Company, supported by ongoing capital investments in grid modernization and renewable energy. The company is expected to benefit from the increasing demand for electricity and its strategic positioning in a growing region.
Recent Initiatives: Recent initiatives include significant investments in solar and wind power generation, advancements in grid modernization to enhance reliability and integrate distributed energy resources, and efforts to reduce greenhouse gas emissions. The company is also focused on improving operational efficiency and customer service.
Summary
Southern Company is a robust and well-established energy utility with a dominant market position in the growing Southeastern US. Its regulated business model provides stable revenues and consistent dividend growth, while its diversified generation portfolio and investments in infrastructure modernization position it for the energy transition. Key watch points include managing significant capital expenditures, navigating regulatory environments, and adapting to evolving environmental policies and technological advancements in the energy sector.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Southern Company Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Analyst Reports
- Financial Data Providers (e.g., Refinitiv, Bloomberg)
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data and competitor information are estimates and may vary depending on the specific market definition and reporting period. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Southern Company
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1981-12-31 | CEO, President & Chairman Mr. Christopher C. Womack | ||
Sector Utilities | Industry Utilities - Regulated Electric | Full time employees 29502 | Website https://www.southerncompany.com |
Full time employees 29502 | Website https://www.southerncompany.com | ||
The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers. In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 
