SoFi Technologies Inc. logo

SoFi Technologies Inc.(SOFI)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL
1-STAR RATING
PASS
LAST CLOSE
$16.04
11/05/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for SOFI

11/05/2026: SOFI (1-star) is currently NOT-A-BUY. Pass it for now.

SoFi Technologies is a digital-first financial services company that operates as a modern alternative to traditional banking. Its core strengths lie in its integrated product ecosystem and national bank charter, which allow for efficient cross-selling and lower funding costs. The primary investment story centers on the company’s ability to transition from a niche lender to a broad financial platform with scalable technology services. Key risks include sensitivity to macroeconomic conditions that affect lending, potential regulatory shifts, and intense competition from both incumbents and fintech rivals. The stock may best suit growth-oriented investors who can tolerate volatility, while developments in GAAP profitability and platform adoption remain critical metrics to monitor.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorStrong fitSoFi is a high-growth company rapidly expanding its user base and product ecosystem.
Momentum investorMixed fitMomentum appeal depends heavily on market sentiment regarding growth stocks and quarterly profitability trends.
Value investorWeak fitThe company is valued primarily on future growth prospects rather than current earnings or book value.
Dividend investorWeak fitSoFi does not pay a dividend and is in the capital-intensive growth phase.
Low-risk investorWeak fitHigh volatility and sensitivity to interest rates make this stock unsuitable for conservative portfolios.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock frequently experiences significant price swings common to high-growth, speculative technology companies.
Valuation riskMedium / highValuation is sensitive to growth assumptions that may not materialize if economic conditions deteriorate.
Competition riskHighIntense competition from both traditional banks and other fintechs threatens market share in lending and deposits.
Business qualityMediumThe business model is solidifying but remains dependent on maintaining a high-quality loan book during economic cycles.
Dividend incomeLow / noneInvestors should not expect any income generation from this stock.
Execution riskMediumSuccessfully managing a bank charter while scaling technology platforms requires precise operational execution.

Price Behavior

Downtrend
PRICE PATH

Downtrend

The stock has experienced a sustained decline in price over recent periods.

Moderately Choppy
PRICE STABILITY

Moderately Choppy

The stock has experienced noticeable price swings while retaining some directional structure.

Analysis of Past Performance

Type Stock
Historic Profit 68.99%
Avg. Invested days 29
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 11/05/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
SOFI receives a 3-star rating, supported by solid analyst coverage. The rating is constrained by soft unit economics, and weak price momentum.

Company Fundamentals

★★★★★
SOFI has moderate overall fundamentals (3 stars), with moderate financial health, moderate growth momentum, and solid ownership. In FY2025 versus FY2024, strong revenue growth (+82.6%) and solid profitability (net margin 10.1%) are partially offset by slightly negative earnings growth (-3.5%), weak cash generation (FCF margin -83.5%), modest insider ownership of 1.45%.

Financial Health Rating

★★★★★
SOFI's financial health is supported by moderate efficiency, including operating-expense and cost-of-revenue discipline (opex 64.1% of revenue). Liquidity is soft (2 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Revenue growth is SOFI's strongest growth driver at +82.6% FY2025 versus FY2024 (strong, 5 stars). By comparison, while earnings growth (-3.5%, slightly negative) and free-cash-flow growth (-210.5%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 51.5% and approximately 98.4% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 1.45% provides only moderate management-shareholder alignment.

Unit Economics (Per $1K Revenue)

★★★★★
SOFI generates approximately $751 of gross profit, $110 of operating income, and $-835 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Negative free cash flow explains the 2-star rating, with weak cash conversion and soft capital efficiency.

Economic Dimensions

★★★★★
Effective Tax Rate: 8.47%

Quantitative Style Profile

★★★★★
SOFI has a large-cap, liquid profile. Weak momentum is the primary drawback, while valuation that is moderately attractive rather than deeply discounted.

Style Classification

Quality Focused

High VolatilityLarge / Mega Cap StabilityShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 22.54B USD
Price to earnings Ratio 31.6
1Y Target Price 20.84
Price to earnings Ratio 31.6
1Y Target Price 20.84
Volume (30-day avg) 53.0M shares
Beta 2.24
52 Weeks Range 13.86 - 32.73
Updated Date 11/05/2026
52 Weeks Range 13.86 - 32.73
Updated Date 11/05/2026
Dividends yield (FY) -
Basic EPS (TTM) 0.55

How Company Makes Money

Business areaWhat it includesRetail investor read
LendingInterest and fee income from personal, student, and home loans.This is currently the primary engine driving revenue and profit.
Financial ServicesRevenue from credit cards, investment commissions, and cash management interest spreads.This segment focuses on gathering low-cost deposits to fund lending activities.
Technology PlatformService fees from Galileo and Technisys infrastructure clients.This provides a steady, recurring-revenue base that is less tied to consumer loan cycles.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2026-10-27
When Before Market
Estimate 0.17
Actual 0.18

Profitability

Profit Margin 15.75%
Operating Margin (TTM) 23.19%

Management Effectiveness

Return on Assets (TTM) 1.3%
Return on Equity (TTM) 7.35%

Valuation

Trailing PE 31.6
Forward PE 19.61
Enterprise Value 23.71B
Price to Sales(TTM) 4.81
Enterprise Value 23.71B
Price to Sales(TTM) 4.81
Enterprise Value to Revenue 5.44
Enterprise Value to EBITDA -
Shares Outstanding 1.30B
Shares Floating 1.28B
Shares Outstanding 1.30B
Shares Floating 1.28B
Percent Insiders 1.45
Percent Institutions 51.5

Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

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