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Upturn AI SWOT - About
SOHU 
Sohu.Com Inc (SOHU)
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Upturn Advisory Summary
04/22/2025: SOHU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -29.93% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/22/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 297.65M USD | Price to earnings Ratio - | 1Y Target Price 17.5 |
Price to earnings Ratio - | 1Y Target Price 17.5 | ||
Volume (30-day avg) 143188 | Beta 0.87 | 52 Weeks Range 7.79 - 17.23 | Updated Date 04/25/2025 |
52 Weeks Range 7.79 - 17.23 | Updated Date 04/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -16.76% | Operating Margin (TTM) -18.71% |
Management Effectiveness
Return on Assets (TTM) -3.78% | Return on Equity (TTM) -10.12% |
Valuation
Trailing PE - | Forward PE 9.13 | Enterprise Value -570931540 | Price to Sales(TTM) 0.5 |
Enterprise Value -570931540 | Price to Sales(TTM) 0.5 | ||
Enterprise Value to Revenue 1 | Enterprise Value to EBITDA -22.34 | Shares Outstanding 30065400 | Shares Floating 18519384 |
Shares Outstanding 30065400 | Shares Floating 18519384 | ||
Percent Insiders 38.4 | Percent Institutions 36.08 |
Analyst Ratings
Rating 5 | Target Price 17.3 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sohu.Com Inc
Company Overview
History and Background
Sohu.com Inc. was founded in 1996 by Charles Zhang. It emerged as one of China's first internet portals and a major player in online media, search, and gaming.
Core Business Areas
- Brand Advertising: Offers advertising services on Sohu's portal, mobile applications, and video platforms.
- Online Games: Develops and operates online games, including PC and mobile games.
- Search and Other: Includes Sogou (search engine), which was later spun off. The remaining segment focuses on other internet services.
Leadership and Structure
Charles Zhang is the Chairman and CEO. The company operates with a standard corporate structure with departments for each business segment.
Top Products and Market Share
Key Offerings
- Sohu News App: A mobile news aggregation platform. Competitors include Tencent News, Toutiao, and Baidu News. Market share data unavailable. Revenue stream comes from Ads.
- Online Games (e.g., TLBB): Develops and operates online games, the revenue stream comes from in-game purchase. Competitors: Tencent Games, NetEase.
- Sohu Video: Video streaming platform. Competitors include iQiyi (IQ), Youku (BABA), and Tencent Video (TCEHY).
Market Dynamics
Industry Overview
The Chinese internet market is dynamic, with strong growth in online advertising, gaming, and video streaming. However, regulations and competition are intense.
Positioning
Sohu is a mature player with a long history but faces increasing competition from larger, more agile companies. Its competitive advantage lies in its established brand and diverse portfolio.
Total Addressable Market (TAM)
The TAM for China's online advertising, gaming, and video streaming sectors is estimated to be in the hundreds of billions of dollars. Sohu's positioning is as a mid-tier player in these markets, competing with larger, well-funded companies.
Upturn SWOT Analysis
Strengths
- Established brand recognition in China
- Diversified portfolio of internet services
- Experienced management team
- Strong technology infrastructure
Weaknesses
- Smaller market share compared to competitors
- Slower growth rate
- Heavier reliance on brand advertising vs. other newer forms of revenue
- Dependence on Chinese market regulations
Opportunities
- Expansion into new online game genres
- Strategic partnerships with other companies
- Development of new video content formats
- Leveraging AI and other emerging technologies
Threats
- Intense competition from larger internet companies
- Changing consumer preferences
- Increasing government regulations
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- BABA
- TCEHY
- BIDU
Competitive Landscape
Sohu faces strong competition from Alibaba (BABA), Tencent (TCEHY) and Baidu (BIDU), which have greater financial and technological resources. It needs to innovate to maintain market share.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Sohu's growth has slowed in recent years due to increased competition and regulatory challenges.
Future Projections: Analyst estimates indicate moderate growth potential, contingent on successful execution of new strategies.
Recent Initiatives: Focus on improving mobile news app features, developing new online games, and optimizing advertising solutions.
Summary
Sohu is a mature Chinese internet company facing strong competition. It possesses established brand recognition, but its growth has been stagnant compared to its bigger competitors. It needs to capitalize on its strengths in its core segments and innovate in order to compete better and to look out for any increasing government regulations.
Similar Companies
BABA
Alibaba Group Holding Ltd
BABA
Alibaba Group Holding Ltd
BIDU
Baidu Inc
BIDU
Baidu Inc
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
Data is based on available information and may be subject to change. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sohu.Com Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2000-07-12 | Founder, Chairman & CEO Dr. Chaoyang Zhang Ph.D. | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 4300 | Website https://www.sohu.com |
Full time employees 4300 | Website https://www.sohu.com | ||
Sohu.com Limited operates as an online media platform and gaming company that provides online products and services on PCs and mobile devices in China. It operates through two segments: Sohu and Changyou. The company offers online media content and content distribution through Internet-enabled devices, such as mobile phones, tablets, and PCs through the mobile phone applications Sohu News App and Sohu Video App, the mobile portal m.sohu.com, and the PC portal www.sohu.com. It also offers online advertising services through its 17173.com website; paid subscription services; livestreaming content; interactive broadcasting services; and revenue sharing from other platforms. In addition, the company provides online games that include PC games and mobile games. Sohu.com Limited was incorporated in 1996 and is headquartered in Beijing, China.
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