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SOHU 
Sohu.Com Inc (SOHU)
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Upturn Advisory Summary
11/05/2025: SOHU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $19
1 Year Target Price $19
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 13.67% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 452.78M USD | Price to earnings Ratio 4.07 | 1Y Target Price 19 |
Price to earnings Ratio 4.07 | 1Y Target Price 19 | ||
Volume (30-day avg) 2 | Beta 0.4 | 52 Weeks Range 7.79 - 16.45 | Updated Date 11/7/2025 |
52 Weeks Range 7.79 - 16.45 | Updated Date 11/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-10 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin 22.7% | Operating Margin (TTM) -17.67% |
Management Effectiveness
Return on Assets (TTM) -2.84% | Return on Equity (TTM) 12.12% |
Valuation
Trailing PE 4.07 | Forward PE 9.13 | Enterprise Value -401963992 | Price to Sales(TTM) 0.83 |
Enterprise Value -401963992 | Price to Sales(TTM) 0.83 | ||
Enterprise Value to Revenue 1 | Enterprise Value to EBITDA -22.34 | Shares Outstanding 30065400 | Shares Floating 17755951 |
Shares Outstanding 30065400 | Shares Floating 17755951 | ||
Percent Insiders 38.4 | Percent Institutions 31.5 |
Upturn AI SWOT
Sohu.Com Inc
Company Overview
History and Background
Sohu.com Inc. was founded in 1996 by Charles Zhang. Initially a search engine, it evolved into a leading Chinese internet media, search, and online gaming company. It experienced significant growth during the early 2000s with the rise of the Chinese internet market. Its business has experienced challenges more recently.
Core Business Areas
- Brand Advertising: Advertising revenue is generated from Sohu's media platforms (Sohu.com and mobile Sohu) and video platform (Sohu Video).
- Online Games: Sohu, through its subsidiary Changyou, develops and operates online games, primarily PC and mobile games.
Leadership and Structure
The founder, Charles Zhang, is the Chairman and CEO. The organizational structure includes various departments for media, gaming, technology, and finance.
Top Products and Market Share
Key Offerings
- Sohu Video: A streaming video platform offering licensed content and original productions. The market share is relatively small compared to industry leaders like iQiyi (IQ), Tencent Video, and Youku (BABA). Revenue is driven by advertising and subscriptions. Competitors: IQ, BABA, BIDU.
- Changyou Games: Develops and operates online games, including PC games like 'Tian Long Ba Bu'. The game market is dominated by Tencent (TCEHY) and NetEase (NTES). Revenue is primarily from in-game purchases. Competitors: TCEHY, NTES.
Market Dynamics
Industry Overview
The Chinese internet market is highly competitive and regulated. The media and gaming sectors are dominated by a few large players.
Positioning
Sohu is positioned as a diversified internet company, but it faces strong competition from larger and more specialized players. It needs to differentiate itself to gain market share.
Total Addressable Market (TAM)
The TAM for online advertising and gaming in China is vast, estimated to be in the hundreds of billions of dollars. Sohu's position allows it to tap into this potential, but its current market share is limited.
Upturn SWOT Analysis
Strengths
- Established brand recognition in China
- Diversified revenue streams (advertising, gaming)
- Experienced leadership
Weaknesses
- Declining revenue in recent years
- Intense competition from larger players
- Limited innovation and differentiation
Opportunities
- Expansion into new gaming genres
- Partnerships with other content providers
- Leveraging mobile platforms for growth
Threats
- Increasing regulatory scrutiny in China
- Rapid technological changes
- Shifting consumer preferences
Competitors and Market Share
Key Competitors
- BIDU
- TCEHY
- NTES
- BABA
Competitive Landscape
Sohu faces significant disadvantages compared to its larger and more specialized competitors. It needs to differentiate itself through innovation and strategic partnerships.
Growth Trajectory and Initiatives
Historical Growth: Sohu's growth has been inconsistent, with periods of rapid expansion followed by declines in revenue.
Future Projections: Analyst estimates vary, but the general consensus is for modest growth or continued challenges.
Recent Initiatives: Focus on cost-cutting measures and strategic partnerships.
Summary
Sohu is a diversified Chinese internet company facing significant challenges. Its established brand is a strength, but it struggles to compete with larger players. Growth is inconsistent, and future success depends on strategic initiatives and innovation. Regulatory scrutiny and technological changes pose ongoing threats.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Financial data providers
Disclaimers:
The information provided is for general informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sohu.Com Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2000-07-12 | Founder, Chairman & CEO Dr. Chaoyang Zhang Ph.D. | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 4300 | Website https://www.sohu.com |
Full time employees 4300 | Website https://www.sohu.com | ||
Sohu.com Limited operates as an online media platform and gaming company that provides online products and services on PCs and mobile devices in China. It operates through two segments: Sohu and Changyou. The company offers online media content and content distribution through Internet-enabled devices, such as mobile phones, tablets, and PCs through the mobile phone applications Sohu News App and Sohu Video App, the mobile portal m.sohu.com, and the PC portal www.sohu.com. It also offers online advertising services through its 17173.com website; paid subscription services; livestreaming content; interactive broadcasting services; and revenue sharing from other platforms. In addition, the company provides online games that include PC games and mobile games. Sohu.com Limited was incorporated in 1996 and is headquartered in Beijing, China.
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