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Upturn AI SWOT - About
SOHU 
Sohu.Com Inc (SOHU)
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Upturn Advisory Summary
06/30/2025: SOHU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $17
1 Year Target Price $17
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 6.17% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 392.95M USD | Price to earnings Ratio 3.53 | 1Y Target Price 17 |
Price to earnings Ratio 3.53 | 1Y Target Price 17 | ||
Volume (30-day avg) 2 | Beta 0.7 | 52 Weeks Range 7.79 - 17.23 | Updated Date 06/30/2025 |
52 Weeks Range 7.79 - 17.23 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 17.97% | Operating Margin (TTM) -14.03% |
Management Effectiveness
Return on Assets (TTM) -3.57% | Return on Equity (TTM) 10.08% |
Valuation
Trailing PE 3.53 | Forward PE 9.13 | Enterprise Value -475624222 | Price to Sales(TTM) 0.66 |
Enterprise Value -475624222 | Price to Sales(TTM) 0.66 | ||
Enterprise Value to Revenue 1 | Enterprise Value to EBITDA -22.34 | Shares Outstanding 30065400 | Shares Floating 18484028 |
Shares Outstanding 30065400 | Shares Floating 18484028 | ||
Percent Insiders 38.4 | Percent Institutions 33.59 |
Analyst Ratings
Rating 2 | Target Price 17 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sohu.Com Inc
Company Overview
History and Background
Sohu.com Inc. was founded in 1996 by Charles Zhang and is one of China's oldest and most well-known internet brands. Initially a search engine, it expanded into news, entertainment, and online gaming.
Core Business Areas
- Online Game: Changyou.com Limited, a subsidiary of Sohu, develops and operates online games, primarily MMORPGs.
- Brand Advertising: Sohu provides brand advertising services across its various platforms, including Sohu News and Sohu Video.
- Search and other: Search and other services provide access to information and related applications to users.
Leadership and Structure
Charles Zhang is the Chairman and CEO. The company has a typical corporate structure with a board of directors and executive management team overseeing various business units.
Top Products and Market Share
Key Offerings
- TLBB (Tian Long Ba Bu): A popular MMORPG developed and operated by Changyou. Revenue generated from in-game purchases. Competitors include other large-scale MMORPGs from companies like Tencent and NetEase. Limited market share information available specifically for TLBB.
- Sohu News App: A mobile news aggregation platform. Competitors include Tencent News, Toutiao (ByteDance), and NetEase News. Market share is competitive within the Chinese news app market.
- Sohu Video: An online video platform. Competitors include iQiyi (IQ), Youku (BABA), and Tencent Video. Sohu Video faces stiff competition for content and users.
Market Dynamics
Industry Overview
The Chinese internet market is vast and competitive, with significant growth in online gaming, advertising, and mobile applications. However, regulations and censorship play a significant role.
Positioning
Sohu holds a position as a legacy internet brand in China but faces increasing competition from larger, more agile companies. Its strengths lie in its established brand and gaming expertise.
Total Addressable Market (TAM)
The TAM for online advertising, gaming, and video streaming in China is substantial, estimated in the hundreds of billions of dollars annually. Sohu's positioning is challenged by dominant players.
Upturn SWOT Analysis
Strengths
- Established brand recognition in China
- Experience in online gaming development
- Diversified business segments (news, video, gaming)
Weaknesses
- Declining revenue in recent years
- Intense competition from larger companies
- Dependence on regulatory approvals in China
Opportunities
- Growth in mobile gaming market
- Expansion of online advertising services
- Strategic partnerships and acquisitions
Threats
- Increased regulatory scrutiny in China
- Changing consumer preferences
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- TCEHY
- NTES
- BIDU
Competitive Landscape
Sohu faces disadvantages compared to competitors due to the scale, resources, and focus of larger companies. Sohu's advantages come from gaming.
Major Acquisitions
Focus Media
- Year: 2005
- Acquisition Price (USD millions): 325
- Strategic Rationale: Expansion into the outdoor advertising market.
Growth Trajectory and Initiatives
Historical Growth: Sohu's growth has slowed in recent years compared to the rapid expansion of other Chinese internet companies.
Future Projections: Future growth is uncertain and depends on Sohu's ability to compete effectively in its core markets. Analyst projections are mixed.
Recent Initiatives: Focus on mobile gaming development and strategic partnerships to enhance its competitive position.
Summary
Sohu is a legacy Chinese internet company navigating a challenging market dominated by larger, more agile competitors. While its established brand and gaming expertise offer some advantages, declining revenue and intense competition pose significant risks. Sohu must effectively capitalize on growth opportunities in mobile gaming and online advertising to revitalize its growth trajectory. Close attention needs to be paid to regulation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Market research reports
Disclaimers:
The data provided is based on available information and may not be entirely accurate or complete. Market share estimates are approximate. Financial metrics are based on historical data and may not be indicative of future performance. Please do your own research.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sohu.Com Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2000-07-12 | Founder, Chairman & CEO Dr. Chaoyang Zhang Ph.D. | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 4300 | Website https://www.sohu.com |
Full time employees 4300 | Website https://www.sohu.com | ||
Sohu.com Limited operates as an online media platform and gaming company that provides online products and services on PCs and mobile devices in China. It operates through two segments: Sohu and Changyou. The company offers online media content and content distribution through Internet-enabled devices, such as mobile phones, tablets, and PCs through the mobile phone applications Sohu News App and Sohu Video App, the mobile portal m.sohu.com, and the PC portal www.sohu.com. It also offers online advertising services through its 17173.com website; paid subscription services; livestreaming content; interactive broadcasting services; and revenue sharing from other platforms. In addition, the company provides online games that include PC games and mobile games. Sohu.com Limited was incorporated in 1996 and is headquartered in Beijing, China.
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