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Upturn AI Summary - About
Sonoco Products Company(SON)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SON
11/06/2026: SON (1-star) is currently NOT-A-BUY. Pass it for now.
Sonoco Products Company is an established manufacturer of industrial and consumer packaging, known for its paper-based tubes, cores, and rigid containers. The company has a leading position in niche packaging markets and is valued for its operational stability and consistent history of dividend payments. Its primary growth opportunity lies in the rising demand for sustainable, recyclable packaging solutions across global food and industrial markets. However, the company faces risks from raw material cost volatility, cyclical industrial demand, and the execution of integration strategies for large acquisitions. It may best suit value and dividend-focused investors, with ongoing developments in material sustainability and acquisition performance being key factors to monitor.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company is a mature, established player with steady rather than explosive growth characteristics. |
| Momentum investor | Mixed fit | This stock is generally driven by macro-industrial trends and valuation shifts rather than high-velocity momentum. |
| Value investor | Strong fit | Sonoco is often traded at valuation multiples that appeal to value-oriented investors seeking reliable, cash-generating industrial businesses. |
| Dividend investor | Strong fit | With a long, reliable history of dividend payments, it is a suitable candidate for income-focused portfolios. |
| Low-risk investor | Strong fit | The company's stable business model and essential-goods exposure contribute to lower volatility relative to the broader market. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | Input costs for raw materials like paper and resins can fluctuate, impacting margins. |
| Valuation risk | Low | The stock is typically valued based on stable earnings, reducing the risk of extreme multiple compression. |
| Competition risk (Packaging competition) | Medium / high | The packaging market is competitive with constant pressure on pricing and innovation. |
| Business quality | Strong | Sonoco has a deep-rooted history and strong relationships with a diversified customer base. |
| Dividend income | Low / none | The dividend is considered highly secure due to the company's long-term commitment and cash flow generation. |
| Execution risk | Medium | Successfully integrating large acquisitions like Ball Metalpack is essential to maintaining long-term financial health. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -13.28% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.99B USD | Price to earnings Ratio - | 1Y Target Price 57.12 |
Price to earnings Ratio - | 1Y Target Price 57.12 | ||
Volume (30-day avg) 1.3M shares | Beta 0.35 | 52 Weeks Range 38.14 - 60.11 | Updated Date 11/08/2026 |
52 Weeks Range 38.14 - 60.11 | Updated Date 11/08/2026 | ||
Dividends yield (FY) 4.17% | Basic EPS (TTM) -2.13 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Consumer Packaging | Composite cans, rigid plastics, and paper-based containers for food and consumer goods. | This segment sells essential packaging that keeps food fresh, providing steady demand regardless of economic cycles. |
| Industrial Packaging | Paper tubes, cores, and protective packaging for industrial materials. | This segment powers the supply chain for various global industries, correlating with broader manufacturing activity. |
| Geography | Global operations across North America, Europe, and emerging markets. | Diversification across regions helps mitigate country-specific economic risks. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-21 | When After Market | Estimate 1.76 | Actual 1.67 |
Profitability
Profit Margin -3.08% | Operating Margin (TTM) 10.61% |
Management Effectiveness
Return on Assets (TTM) 3.94% | Return on Equity (TTM) -6.82% |
Valuation
Trailing PE - | Forward PE 8.33 | Enterprise Value 9.36B | Price to Sales(TTM) 0.68 |
Enterprise Value 9.36B | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 1.27 | Enterprise Value to EBITDA 13.23 | Shares Outstanding 98.88M | Shares Floating 97.74M |
Shares Outstanding 98.88M | Shares Floating 97.74M | ||
Percent Insiders 1.05 | Percent Institutions 101.82 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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