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Upturn AI SWOT - About
SONM 
Sonim Technologies Inc (SONM)
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Upturn Advisory Summary
10/15/2025: SONM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $8
1 Year Target Price $8
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -52.33% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 13.04M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) 1 | Beta 1.88 | 52 Weeks Range 0.52 - 4.10 | Updated Date 10/15/2025 |
52 Weeks Range 0.52 - 4.10 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -5.92 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -53.77% | Operating Margin (TTM) -60.16% |
Management Effectiveness
Return on Assets (TTM) -45.84% | Return on Equity (TTM) -385.91% |
Valuation
Trailing PE - | Forward PE 3.17 | Enterprise Value 12436239 | Price to Sales(TTM) 0.23 |
Enterprise Value 12436239 | Price to Sales(TTM) 0.23 | ||
Enterprise Value to Revenue 0.21 | Enterprise Value to EBITDA 6.41 | Shares Outstanding 18517034 | Shares Floating 13728493 |
Shares Outstanding 18517034 | Shares Floating 13728493 | ||
Percent Insiders 27.26 | Percent Institutions 10.47 |
Upturn AI SWOT
Sonim Technologies Inc
Company Overview
History and Background
Sonim Technologies, Inc. was founded in 1999. It is known for developing ruggedized mobile phones and accessories designed for workers in demanding and hazardous environments. The company focuses on providing reliable communication solutions for industries such as construction, energy, and public safety.
Core Business Areas
- Ruggedized Mobile Phones: Sonim designs, manufactures, and sells ruggedized mobile phones built to withstand harsh conditions, including drops, water submersion, and extreme temperatures. They also have very loud speakers which allow for excellent communications.
- Accessories: Sonim offers a range of accessories, including batteries, chargers, headsets, and carrying solutions, designed to complement its ruggedized phones.
- Software and Services: Provides cloud based software and also offers subscription based services
Leadership and Structure
Sonim is led by a management team with experience in the mobile technology and telecommunications industries. The organizational structure typically involves departments for engineering, sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- XP8: A ruggedized smartphone designed for mission-critical communications, featuring a large display, programmable buttons, and a long-lasting battery. Competitors include Kyocera, CAT phones, and Crosscall. Data not available on revenue or number of users.
- XP5s: A ruggedized feature phone designed for voice communication and push-to-talk applications. Competitors include Kyocera, CAT phones, and Crosscall. Data not available on revenue or number of users.
- RS60/RS80: Rugged scanner used in warehousing and public service. Competitors include Zebra Technologies and Honeywell. Market share data not available.
Market Dynamics
Industry Overview
The ruggedized mobile device market caters to industries where standard smartphones and devices are not durable enough. It has increased with increasing demand in logistics, construction, and public safety.
Positioning
Sonim Technologies positions itself as a leading provider of ruggedized communication solutions for specific industries. Its competitive advantage lies in the durability and reliability of its products. However it is challenged with a small company and limited resources.
Total Addressable Market (TAM)
The total addressable market for ruggedized mobile devices is estimated to be billions of dollars annually. Sonim holds a smaller portion of this market, focusing on specific verticals and niche applications.
Upturn SWOT Analysis
Strengths
- Durable and ruggedized product design
- Strong reputation in niche markets
- Focus on mission-critical communications
Weaknesses
- Limited brand awareness compared to larger competitors
- Higher price point than standard mobile devices
- Smaller market share
Opportunities
- Expanding into new industry verticals
- Developing new applications and services for ruggedized devices
- Partnering with network operators and software providers
Threats
- Increased competition from larger mobile device manufacturers
- Economic downturn impacting capital spending
- Technological advancements rendering products obsolete
Competitors and Market Share
Key Competitors
- KYOCERA (6971.T)
- OTELCO INC (OTEL)
- Zebra Technologies (ZBRA)
Competitive Landscape
Sonim faces competition from larger mobile device manufacturers, as well as other specialized ruggedized device providers. While Sonim has a strong reputation in certain niche markets, its limited resources and brand awareness pose challenges against larger competitors.
Growth Trajectory and Initiatives
Historical Growth: Sonim's historical growth has been mixed, with periods of strong revenue growth followed by periods of decline or stagnation.
Future Projections: Future growth projections are highly speculative due to the company's history. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives involve focusing on new product development and partnerships with key industry players to expand its market reach.
Summary
Sonim Technologies specializes in ruggedized mobile devices for niche markets but faces challenges with profitability and competition. Their durable product design is a strength, but limited brand awareness and financial inconsistencies are weaknesses. Expansion into new verticals and strategic partnerships represent opportunities, while competition and economic uncertainty pose threats. The company needs to improve its market presence and financial stability to ensure long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Financial News Articles
- Yahoo Finance
- Bloomberg
- Sec.gov
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered as financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonim Technologies Inc
Exchange NASDAQ | Headquaters San Diego, CA, United States | ||
IPO Launch date 1995-08-10 | CEO & Director Mr. Hao Liu | ||
Sector Technology | Industry Communication Equipment | Full time employees 131 | Website https://www.sonimtech.com |
Full time employees 131 | Website https://www.sonimtech.com | ||
Sonim Technologies, Inc. provides enterprise 5G solutions in the United States, Canada, Europe, the Middle East, and the Asia Pacific. The company offers ruggedized cell phones for task workers, which include Sonim XP10, Sonim XP5plus, Sonim XP3plus, and Sonim XP Pro; XP100 4G and XP400 5G professional rugged phones; XP Pro 5G rugged smartphones; and XP3plus 5G rugged flip phones. It also provides connected solutions comprising fixed wireless access and mobile hotspot devices, such as Sonim H100 low- and mid-range mobile hotspots; Sonim H700; and Sonim H500-series of 5G mobile hotspots. In addition, the company offers SonimWare software and industrial-grade accessories. It sells its products through wireless carriers, distributors of data devices, communications system integrators, and electronics resellers. The company serves the transportation and logistics, construction, manufacturing, facilities management, energy and utility, mining, federal government, and public safety sectors. The company was formerly known as NaviSpin.com, Inc. and changed its name to Sonim Technologies, Inc. in December 2001. Sonim Technologies, Inc. was incorporated in 1999 and is headquartered in San Diego, California.
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