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Upturn AI SWOT - About
SONM 
Sonim Technologies Inc (SONM)
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Upturn Advisory Summary
07/03/2025: SONM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $8
1 Year Target Price $8
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -48.92% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 6.92M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) 1 | Beta 1.81 | 52 Weeks Range 0.60 - 6.40 | Updated Date 07/4/2025 |
52 Weeks Range 0.60 - 6.40 | Updated Date 07/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -52% | Operating Margin (TTM) 3.86% |
Management Effectiveness
Return on Assets (TTM) -47.53% | Return on Equity (TTM) -322.86% |
Valuation
Trailing PE - | Forward PE 3.17 | Enterprise Value 7634795 | Price to Sales(TTM) 0.12 |
Enterprise Value 7634795 | Price to Sales(TTM) 0.12 | ||
Enterprise Value to Revenue 0.13 | Enterprise Value to EBITDA 6.41 | Shares Outstanding 10338900 | Shares Floating 6246665 |
Shares Outstanding 10338900 | Shares Floating 6246665 | ||
Percent Insiders 43.78 | Percent Institutions 1.21 |
Upturn AI SWOT
Sonim Technologies Inc
Company Overview
History and Background
Sonim Technologies Inc., founded in 1999, specializes in ruggedized mobile phones and accessories designed for harsh and hazardous environments. Initially focused on consumer markets, Sonim shifted its focus to enterprise customers in industries such as construction, energy, and public safety.
Core Business Areas
- Rugged Mobile Phones: Develops and sells ultra-rugged smartphones designed to withstand extreme conditions. Devices feature robust construction, extended battery life, and loud audio for communication in noisy environments.
- Accessories: Offers a range of accessories specifically designed for Sonim devices, including headsets, chargers, and carrying solutions, enhancing the functionality and durability of the phones.
- Software and Services: Provides software solutions and services that complement its hardware offerings, including device management and push-to-talk applications.
Leadership and Structure
The leadership team includes Peter Liu (CEO). The organizational structure consists of departments focused on product development, sales, marketing, and operations. Sonim's board of directors oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- XP8: The XP8 is a ruggedized smartphone designed for first responders and industrial workers. It's known for its durability, loud audio, and push-to-talk capabilities. Market share data is difficult to isolate specifically for this model. Competitors include Kyocera, Zebra Technologies, and CAT Phones (Bullitt Group).
- XP5s: The XP5s is a ruggedized feature phone designed for reliable communication in demanding environments. Competitors include Kyocera and other manufacturers of ruggedized devices. Market share data is difficult to isolate specifically for this model.
Market Dynamics
Industry Overview
The ruggedized mobile device market is driven by demand from industries requiring reliable communication and data access in harsh conditions. Growth is fueled by increasing adoption of mobile technology in field operations and rising demand for devices that can withstand drops, water, and extreme temperatures.
Positioning
Sonim Technologies is positioned as a premium provider of ruggedized mobile solutions. Its competitive advantage lies in its focus on durability, loud audio, and push-to-talk capabilities, catering to specific industry needs.
Total Addressable Market (TAM)
The global rugged smartphone market size was valued at $3.5 Billion in 2023 and is projected to reach $5.2 Billion by 2032, growing at a CAGR of 4.6% from 2023 to 2032. Sonim Technologies is well-positioned to leverage on the ruggedized market given the specialized rugged mobile solutions, by catering to specific industry needs.
Upturn SWOT Analysis
Strengths
- Strong brand reputation in the ruggedized device market
- Specialized expertise in designing and manufacturing durable mobile devices
- Focus on specific industry verticals with demanding requirements
- Loud Audio Quality
- Push-to-talk Capabilities
Weaknesses
- Limited product portfolio compared to larger competitors
- Reliance on specific industries, making it vulnerable to sector-specific downturns
- Relatively high price point compared to standard smartphones
- Smaller Market Share
Opportunities
- Expanding into new industry verticals, such as healthcare and logistics
- Developing new products and services that address emerging market needs
- Partnering with mobile network operators to offer bundled solutions
- Expanding into new geographic markets
Threats
- Increasing competition from larger mobile device manufacturers entering the ruggedized market
- Economic downturns that could reduce demand for ruggedized devices
- Changes in technology that could render existing products obsolete
- Global Component Shortages
Competitors and Market Share
Key Competitors
- KYOCERA (TYO:6971)
- ZBRA (Zebra Technologies Corporation)
- AAPL (Apple Inc)
- SAMS (Samsung Electronics)
Competitive Landscape
Sonim's ruggedness and focus on audio is its strength, but suffers from low marketshare and a limited product portfolio compared to the larger players. Its high price is also a disadvantage.
Growth Trajectory and Initiatives
Historical Growth: Sonim's historical growth has been inconsistent, with periods of revenue growth followed by declines. The company has faced challenges in achieving profitability and sustained growth.
Future Projections: Future projections are dependent on real-time financial analysis and analyst estimates. Given limited access to real-time data, it is difficult to accurately present future growth projections.
Recent Initiatives: Recent initiatives may include new product launches, strategic partnerships, and efforts to expand into new markets.
Summary
Sonim Technologies Inc. specializes in rugged devices and competes in niche ruggedized industries. The company has strong focus on its specializations. However, it faces strong competition from larger companies with more resources and broader product offerings. The small marketshare is a crucial issue and must be solved to turn it into a healthy company.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Analyst Reports
- SEC Filings
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may not be precise. Financial data is based on available public information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonim Technologies Inc
Exchange NASDAQ | Headquaters San Diego, CA, United States | ||
IPO Launch date 1995-08-10 | CEO & Director Mr. Hao Liu | ||
Sector Technology | Industry Communication Equipment | Full time employees 131 | Website https://www.sonimtech.com |
Full time employees 131 | Website https://www.sonimtech.com | ||
Sonim Technologies, Inc. provides enterprise 5G solutions in the United States, Canada, Europe, Middle East, and Asia Pacific. The company offers ruggedized cell phones, including Sonim XP10, Sonim XP5plus, Sonim XP3plus, and Sonim XP Pro; XP100 4G and XP400 5G professional rugged phones; XP Pro 5G rugged smartphone; and XP3plus 5G rugged flip phone. It also provides connected solutions that include fixed wireless access and mobile hotspot devices, such as Sonim H100 low- and mid-range mobile hotspots; Sonim H700; and Sonim H500-series of 5G mobile hotspots. In addition, the company offers SonimWare software and industrial-grade accessories. It serves the transportation and logistics, construction, manufacturing, facilities management, energy and utility, mining, federal government, and public safety sectors. The company sell through wireless carrier channel and sell through distribution channels in North America and Europe. The company was formerly known as NaviSpin.com, Inc. and changed its name to Sonim Technologies, Inc. in December 2001. Sonim Technologies, Inc. was incorporated in 1999 and is headquartered in San Diego, California.
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