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Sprout Social Inc (SPT)



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Upturn Advisory Summary
08/14/2025: SPT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $22.82
1 Year Target Price $22.82
5 | Strong Buy |
2 | Buy |
6 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -48.3% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 820.47M USD | Price to earnings Ratio - | 1Y Target Price 22.82 |
Price to earnings Ratio - | 1Y Target Price 22.82 | ||
Volume (30-day avg) 14 | Beta 0.99 | 52 Weeks Range 13.33 - 36.30 | Updated Date 08/15/2025 |
52 Weeks Range 13.33 - 36.30 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.95 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.15 | Actual 0.18 |
Profitability
Profit Margin -12.7% | Operating Margin (TTM) -11.02% |
Management Effectiveness
Return on Assets (TTM) -7.82% | Return on Equity (TTM) -32.5% |
Valuation
Trailing PE - | Forward PE 19.12 | Enterprise Value 749844025 | Price to Sales(TTM) 1.9 |
Enterprise Value 749844025 | Price to Sales(TTM) 1.9 | ||
Enterprise Value to Revenue 1.74 | Enterprise Value to EBITDA -280.6 | Shares Outstanding 52645800 | Shares Floating 46785138 |
Shares Outstanding 52645800 | Shares Floating 46785138 | ||
Percent Insiders 1.56 | Percent Institutions 97.66 |
Upturn AI SWOT
Sprout Social Inc

Company Overview
History and Background
Sprout Social was founded in 2010 by Justyn Howard, Aaron Rankin, Peter Soung, and Gil Lara. It started as a social media management platform and has evolved into a comprehensive social suite used by businesses of all sizes.
Core Business Areas
- Social Media Management: Provides tools for social media scheduling, publishing, monitoring, and engagement across various platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.
- Social Listening: Enables brands to track conversations, trends, and brand mentions to gain insights and improve customer experiences.
- Analytics and Reporting: Offers detailed reports on social media performance, audience demographics, and competitive analysis.
- Customer Care: Allows businesses to manage and respond to customer inquiries and feedback directly through social media channels.
- Employee Advocacy: Empowers employees to share company content on their personal social media accounts, amplifying brand reach.
Leadership and Structure
Justyn Howard is the CEO. The company has a standard corporate structure with departments like Engineering, Marketing, Sales, Customer Success, and Finance.
Top Products and Market Share
Key Offerings
- Social Media Management Platform: This is Sprout Social's core product. It competes with Hootsuite, Buffer, and others. While specific market share figures fluctuate, Sprout Social is a significant player, estimated to be around 2-3% in overall social media software market. The number of users is above 30,000. Revenue from this product is the vast majority of their annual revenue. Competitors include: Hootsuite, Buffer, Khoros, Sprinklr.
- Social Listening Tools: These tools help brands monitor social conversations and trends. Competitors include Brandwatch, Talkwalker, and Mention. This is an add-on to the core platform. No specific revenue or user numbers are publicly broken out. Competitors include: Brandwatch, Talkwalker, Mention, Cision.
Market Dynamics
Industry Overview
The social media management market is growing rapidly, driven by the increasing importance of social media for businesses. Trends include AI-powered tools, integration with e-commerce platforms, and a focus on customer experience.
Positioning
Sprout Social positions itself as a premium social media management platform for businesses of all sizes, focusing on user-friendliness and comprehensive features.
Total Addressable Market (TAM)
The TAM for social media management software is estimated to be tens of billions of dollars, and Sprout Social is positioned well to capture a significant portion of this market. With their suite of social media management, listening, and analytics tools, they are positioned to serve various customer segments and grow their share within the growing market.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Comprehensive feature set
- Strong customer support
- Integrations with major social platforms
- Solid brand reputation
Weaknesses
- Higher price point compared to some competitors
- Reliance on social media platforms (algorithm changes)
- Complexity for small businesses with basic needs
- Customer segmentation could be improved.
Opportunities
- Expanding into new markets
- Developing AI-powered features
- Integrating with e-commerce platforms
- Partnerships with marketing agencies
- Growing demand for employee advocacy solutions.
Threats
- Increasing competition
- Changes in social media algorithms
- Data privacy concerns
- Economic downturn impacting marketing budgets
- Emergence of new social platforms
Competitors and Market Share
Key Competitors
- HOOT (Hootsuite)
- ORCL (Oracle)
- ADBE (Adobe)
Competitive Landscape
Sprout Social's advantages include its user-friendly interface and comprehensive feature set. Disadvantages include a higher price point and potential reliance on social media platforms.
Major Acquisitions
Bambu by Sprout Social
- Year: 2019
- Acquisition Price (USD millions): 7.3
- Strategic Rationale: Expanded Sprout Social's employee advocacy capabilities.
Growth Trajectory and Initiatives
Historical Growth: Sprout Social has experienced strong revenue growth over the past few years, driven by increased adoption of its platform.
Future Projections: Analysts expect Sprout Social to continue growing revenue at a healthy rate in the coming years. The company's ability to achieve profitability is a key factor to watch.
Recent Initiatives: Recent initiatives include expanding into new markets and developing new features for its platform, focusing on AI-driven enhancements.
Summary
Sprout Social is a growing social media management platform with a strong feature set and user-friendly interface. While it is not yet profitable, revenue is growing at a healthy rate. The company should be aware of increasing competition and the need to adapt to changes in social media algorithms.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Industry Publications
- Company Website
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is estimated and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sprout Social Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2019-12-13 | President, CEO & Director Mr. Ryan Paul Barretto | ||
Sector Technology | Industry Software - Application | Full time employees 1322 | Website https://www.sproutsocial.com |
Full time employees 1322 | Website https://www.sproutsocial.com |
Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides cloud software for social messaging, data and workflows in a unified system of record, intelligence, and action. It offers AI-powered solutions, such as publishing and scheduling, social customer care, reporting and analytics, social listening and business intelligence, reputation management, social commerce, influencer marketing, employee advocacy, and automation and workflows. In addition, the company provides smart inbox, comprehensive case management, social customer relationship management, social monitoring and alerts, customer service tools, and automation; and centralized content planning, creation, and publishing, automated scheduling, content performance reporting, suggested content, message approval workflows, publishing permissions and governance, and content and asset libraries. Further, it offers social media; content performance, customer service and team, custom report builder, and reporting API; and market research, brand health, competitive insights, consumer trends, and product feedback; and social commerce, reputation and review management, mobile applications, and chat bot creation and management. Additionally, the company offers professional services consisting of consulting and training services. It serves social and community management; public relations; marketing; influencer marketing; customer service and care; commerce, sales and customer acquisition; recruiting and hiring, product development, and business strategy; and small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government, non-profit, and educational institutions. The company was incorporated in 2010 and is headquartered in Chicago, Illinois.

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