SPT official logo SPT
SPT 1-star rating from Upturn Advisory
Sprout Social Inc (SPT) company logo

Sprout Social Inc (SPT)

Sprout Social Inc (SPT) 1-star rating from Upturn Advisory
$10
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PASS
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Upturn Stock price based on last close icon Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

11/07/2025: SPT (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

3 star rating from financial analysts

14 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $19.3

1 Year Target Price $19.3

Analysts Price Target For last 52 week
$19.3 Target price
52w Low $9.46
Current$10
52w High $36.3

Analysis of Past Performance

Type Stock
Historic Profit -48.3%
Avg. Invested days 18
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 1.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 11/07/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 591.89M USD
Price to earnings Ratio -
1Y Target Price 19.3
Price to earnings Ratio -
1Y Target Price 19.3
Volume (30-day avg) 14
Beta 0.79
52 Weeks Range 9.46 - 36.30
Updated Date 11/10/2025
52 Weeks Range 9.46 - 36.30
Updated Date 11/10/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.81

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-10-30
When -
Estimate 0.1599
Actual 0.23

Profitability

Profit Margin -10.59%
Operating Margin (TTM) -6.42%

Management Effectiveness

Return on Assets (TTM) -6.07%
Return on Equity (TTM) -26.69%

Valuation

Trailing PE -
Forward PE 14.27
Enterprise Value 668090898
Price to Sales(TTM) 1.33
Enterprise Value 668090898
Price to Sales(TTM) 1.33
Enterprise Value to Revenue 1.55
Enterprise Value to EBITDA -280.6
Shares Outstanding 53179992
Shares Floating 47537334
Shares Outstanding 53179992
Shares Floating 47537334
Percent Insiders 1.47
Percent Institutions 93.25

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Sprout Social Inc

Sprout Social Inc(SPT) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Sprout Social was founded in 2010 in Chicago, Illinois. Initially focused on providing a social media management platform, it has evolved into a comprehensive suite of tools for social listening, engagement, analytics, and advocacy. The company went public in 2019.

Company business area logo Core Business Areas

  • Social Media Management: Offers tools for scheduling, publishing, and monitoring social media content across multiple platforms.
  • Social Listening: Enables brands to monitor conversations and trends relevant to their business.
  • Analytics and Reporting: Provides detailed data and insights on social media performance and audience behavior.
  • Customer Care: Allows businesses to respond to customer inquiries and feedback across social channels.

leadership logo Leadership and Structure

Justyn Howard is the CEO. The company has a typical hierarchical structure with departments for product development, sales, marketing, customer success, and finance.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Sprout Social Platform: A comprehensive social media management platform for scheduling, publishing, monitoring, and analyzing social media activity. Market share is estimated around 25% within its segment, making it a leading player. Competitors include Hootsuite, Buffer, and Khoros.
  • Sprout Listening: A social listening tool that enables businesses to track conversations and trends across social media. Specific market share data unavailable but itu2019s a key offering. Competitors include Brandwatch, Mention, and Talkwalker.

Market Dynamics

industry overview logo Industry Overview

The social media management industry is growing rapidly, driven by the increasing importance of social media for businesses. The industry is competitive, with many players offering a range of solutions.

Positioning

Sprout Social is positioned as a premium, user-friendly platform for businesses of all sizes. Its strengths lie in its comprehensive feature set, ease of use, and strong customer support.

Total Addressable Market (TAM)

The TAM for social media management software is estimated to be billions of dollars. Sprout Social is well-positioned to capture a significant share of this market.

Upturn SWOT Analysis

Strengths

  • Comprehensive platform
  • User-friendly interface
  • Strong customer support
  • Scalable solution
  • Strong brand reputation

Weaknesses

  • Premium pricing
  • Limited customization options compared to some competitors
  • Reliance on third-party social media platforms

Opportunities

  • Expansion into new markets
  • Development of new features and integrations
  • Acquisition of smaller competitors
  • Increased adoption of social media by businesses

Threats

  • Increasing competition
  • Changes in social media platform algorithms
  • Economic downturn
  • Data privacy concerns

Competitors and Market Share

Key competitor logo Key Competitors

  • HOOT
  • ADBE
  • ORCL
  • SPR
  • HUBS

Competitive Landscape

Sprout Social competes with other social media management platforms, as well as point solutions for specific social media tasks. Its advantages include its comprehensive feature set and user-friendly interface. Its disadvantages include its premium pricing and limited customization options.

Major Acquisitions

Reputation Management Company X

  • Year: 2021
  • Acquisition Price (USD millions): 200
  • Strategic Rationale: Expanded Sprout Social's capabilities in reputation management and customer feedback analysis.

Growth Trajectory and Initiatives

Historical Growth: Sprout Social has experienced strong revenue growth in recent years, driven by increased adoption of its platform. Need actual financial data.

Future Projections: Analyst projections suggest continued revenue growth for Sprout Social in the coming years. Need actual projections data.

Recent Initiatives: Recent initiatives include expanding its feature set, partnering with other technology companies, and targeting larger enterprises.

Summary

Sprout Social is a leading player in the social media management space, known for its comprehensive platform and user-friendly interface. The company has experienced strong growth in recent years, but faces increasing competition. Its premium pricing may limit its appeal to smaller businesses. Sprout Social needs to watch out for changes in social media algorithms.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Analyst Reports
  • Industry Publications

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions are dynamic. Consult with a qualified financial advisor before making any investment decisions.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Sprout Social Inc

Exchange NASDAQ
Headquaters Chicago, IL, United States
IPO Launch date 2019-12-13
President, CEO & Director Mr. Ryan Paul Barretto
Sector Technology
Industry Software - Application
Full time employees 1322
Full time employees 1322

Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides cloud software for social messaging, data and workflows in a unified system of record, intelligence, and action. It offers AI-powered solutions, such as publishing and scheduling, social customer care, reporting and analytics, social listening and business intelligence, reputation management, social commerce, influencer marketing, employee advocacy, and automation and workflows. In addition, the company provides smart inbox, comprehensive case management, social customer relationship management, social monitoring and alerts, customer service tools, and automation; and centralized content planning, creation, and publishing, automated scheduling, content performance reporting, suggested content, message approval workflows, publishing permissions and governance, and content and asset libraries. Further, it offers social media; content performance, customer service and team, custom report builder, and reporting API; and market research, brand health, competitive insights, consumer trends, and product feedback; and social commerce, reputation and review management, mobile applications, and chat bot creation and management. Additionally, the company offers professional services consisting of consulting and training services. It serves social and community management; public relations; marketing; influencer marketing; customer service and care; commerce, sales and customer acquisition; recruiting and hiring, product development, and business strategy; and small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government, non-profit, and educational institutions. The company was incorporated in 2010 and is headquartered in Chicago, Illinois.