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Upturn AI SWOT - About
SPT 
Sprout Social Inc (SPT)
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Upturn Advisory Summary
10/15/2025: SPT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $23.5
1 Year Target Price $23.5
| 5 | Strong Buy |
| 2 | Buy |
| 6 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -48.3% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 636.38M USD | Price to earnings Ratio - | 1Y Target Price 23.5 |
Price to earnings Ratio - | 1Y Target Price 23.5 | ||
Volume (30-day avg) 14 | Beta 0.84 | 52 Weeks Range 10.33 - 36.30 | Updated Date 10/17/2025 |
52 Weeks Range 10.33 - 36.30 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.95 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -12.7% | Operating Margin (TTM) -11.02% |
Management Effectiveness
Return on Assets (TTM) -7.82% | Return on Equity (TTM) -32.5% |
Valuation
Trailing PE - | Forward PE 14.27 | Enterprise Value 668090898 | Price to Sales(TTM) 1.48 |
Enterprise Value 668090898 | Price to Sales(TTM) 1.48 | ||
Enterprise Value to Revenue 1.55 | Enterprise Value to EBITDA -280.6 | Shares Outstanding 52645842 | Shares Floating 47021575 |
Shares Outstanding 52645842 | Shares Floating 47021575 | ||
Percent Insiders 1.49 | Percent Institutions 97.03 |
Upturn AI SWOT
Sprout Social Inc
Company Overview
History and Background
Sprout Social was founded in 2010 in Chicago, Illinois. Initially focused on providing a social media management platform, it has evolved into a comprehensive suite of tools for social listening, engagement, analytics, and advocacy. The company went public in 2019.
Core Business Areas
- Social Media Management: Offers tools for scheduling, publishing, and monitoring social media content across multiple platforms.
- Social Listening: Enables brands to monitor conversations and trends relevant to their business.
- Analytics and Reporting: Provides detailed data and insights on social media performance and audience behavior.
- Customer Care: Allows businesses to respond to customer inquiries and feedback across social channels.
Leadership and Structure
Justyn Howard is the CEO. The company has a typical hierarchical structure with departments for product development, sales, marketing, customer success, and finance.
Top Products and Market Share
Key Offerings
- Sprout Social Platform: A comprehensive social media management platform for scheduling, publishing, monitoring, and analyzing social media activity. Market share is estimated around 25% within its segment, making it a leading player. Competitors include Hootsuite, Buffer, and Khoros.
- Sprout Listening: A social listening tool that enables businesses to track conversations and trends across social media. Specific market share data unavailable but itu2019s a key offering. Competitors include Brandwatch, Mention, and Talkwalker.
Market Dynamics
Industry Overview
The social media management industry is growing rapidly, driven by the increasing importance of social media for businesses. The industry is competitive, with many players offering a range of solutions.
Positioning
Sprout Social is positioned as a premium, user-friendly platform for businesses of all sizes. Its strengths lie in its comprehensive feature set, ease of use, and strong customer support.
Total Addressable Market (TAM)
The TAM for social media management software is estimated to be billions of dollars. Sprout Social is well-positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- User-friendly interface
- Strong customer support
- Scalable solution
- Strong brand reputation
Weaknesses
- Premium pricing
- Limited customization options compared to some competitors
- Reliance on third-party social media platforms
Opportunities
- Expansion into new markets
- Development of new features and integrations
- Acquisition of smaller competitors
- Increased adoption of social media by businesses
Threats
- Increasing competition
- Changes in social media platform algorithms
- Economic downturn
- Data privacy concerns
Competitors and Market Share
Key Competitors
- HOOT
- ADBE
- ORCL
- SPR
- HUBS
Competitive Landscape
Sprout Social competes with other social media management platforms, as well as point solutions for specific social media tasks. Its advantages include its comprehensive feature set and user-friendly interface. Its disadvantages include its premium pricing and limited customization options.
Major Acquisitions
Reputation Management Company X
- Year: 2021
- Acquisition Price (USD millions): 200
- Strategic Rationale: Expanded Sprout Social's capabilities in reputation management and customer feedback analysis.
Growth Trajectory and Initiatives
Historical Growth: Sprout Social has experienced strong revenue growth in recent years, driven by increased adoption of its platform. Need actual financial data.
Future Projections: Analyst projections suggest continued revenue growth for Sprout Social in the coming years. Need actual projections data.
Recent Initiatives: Recent initiatives include expanding its feature set, partnering with other technology companies, and targeting larger enterprises.
Summary
Sprout Social is a leading player in the social media management space, known for its comprehensive platform and user-friendly interface. The company has experienced strong growth in recent years, but faces increasing competition. Its premium pricing may limit its appeal to smaller businesses. Sprout Social needs to watch out for changes in social media algorithms.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions are dynamic. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sprout Social Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2019-12-13 | President, CEO & Director Mr. Ryan Paul Barretto | ||
Sector Technology | Industry Software - Application | Full time employees 1322 | Website https://www.sproutsocial.com |
Full time employees 1322 | Website https://www.sproutsocial.com | ||
Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides cloud software for social messaging, data and workflows in a unified system of record, intelligence, and action. It offers AI-powered solutions, such as publishing and scheduling, social customer care, reporting and analytics, social listening and business intelligence, reputation management, social commerce, influencer marketing, employee advocacy, and automation and workflows. In addition, the company provides smart inbox, comprehensive case management, social customer relationship management, social monitoring and alerts, customer service tools, and automation; and centralized content planning, creation, and publishing, automated scheduling, content performance reporting, suggested content, message approval workflows, publishing permissions and governance, and content and asset libraries. Further, it offers social media; content performance, customer service and team, custom report builder, and reporting API; and market research, brand health, competitive insights, consumer trends, and product feedback; and social commerce, reputation and review management, mobile applications, and chat bot creation and management. Additionally, the company offers professional services consisting of consulting and training services. It serves social and community management; public relations; marketing; influencer marketing; customer service and care; commerce, sales and customer acquisition; recruiting and hiring, product development, and business strategy; and small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government, non-profit, and educational institutions. The company was incorporated in 2010 and is headquartered in Chicago, Illinois.
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