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Upturn AI SWOT - About
SPT 
Sprout Social Inc (SPT)
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Upturn Advisory Summary
06/30/2025: SPT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
14 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $26.85
1 Year Target Price $26.85
| 5 | Strong Buy |
| 2 | Buy |
| 6 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -48.3% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.22B USD | Price to earnings Ratio - | 1Y Target Price 26.85 |
Price to earnings Ratio - | 1Y Target Price 26.85 | ||
Volume (30-day avg) 14 | Beta 1.04 | 52 Weeks Range 18.52 - 39.74 | Updated Date 07/1/2025 |
52 Weeks Range 18.52 - 39.74 | Updated Date 07/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.25% | Operating Margin (TTM) -10.25% |
Management Effectiveness
Return on Assets (TTM) -8.48% | Return on Equity (TTM) -36.95% |
Valuation
Trailing PE - | Forward PE 28.82 | Enterprise Value 1152014046 | Price to Sales(TTM) 2.91 |
Enterprise Value 1152014046 | Price to Sales(TTM) 2.91 | ||
Enterprise Value to Revenue 2.75 | Enterprise Value to EBITDA -280.6 | Shares Outstanding 51886300 | Shares Floating 46003529 |
Shares Outstanding 51886300 | Shares Floating 46003529 | ||
Percent Insiders 1.59 | Percent Institutions 101.18 |
Analyst Ratings
Rating 4 | Target Price 26.85 | Buy 2 | Strong Buy 5 |
Buy 2 | Strong Buy 5 | ||
Hold 6 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Sprout Social Inc
Company Overview
History and Background
Sprout Social was founded in 2010. It provides social media management and analytics software. It went public in 2019.
Core Business Areas
- Social Media Management: Offers tools for social media scheduling, publishing, and engagement across various platforms.
- Social Listening and Analytics: Provides insights into social media trends, brand mentions, and audience sentiment.
- Customer Care: Enables businesses to manage customer interactions and provide support through social channels.
- Employee Advocacy: Empowers employees to share company content and engage on social media, amplifying brand reach and thought leadership.
Leadership and Structure
Justyn Howard is the CEO. The company has a typical corporate structure with departments like engineering, marketing, sales, and customer success.
Top Products and Market Share
Key Offerings
- Sprout Social Platform: The core social media management platform, offering scheduling, publishing, analytics, and social listening. Estimates place Sprout Social's market share in the social media management platform space around 2-3%. Competitors include Hootsuite, Buffer, and Sprinklr. Revenue is generated via monthly/annual subscriptions.
- Bambu by Sprout Social: An employee advocacy platform that allows companies to share content with employees to easily amplify brand messaging. Market share is smaller than core platform. Competitors include EveryoneSocial, DSMN8, and Sociabble.
- Sprout Queue: AI-powered scheduling solution. Included as part of the main platform.
Market Dynamics
Industry Overview
The social media management industry is growing rapidly, driven by the increasing importance of social media for businesses. The industry is competitive, with many players offering a range of solutions.
Positioning
Sprout Social is positioned as a comprehensive social media management platform focused on user experience and providing actionable insights. They cater to medium to large businesses.
Total Addressable Market (TAM)
The social media management TAM is estimated to be worth tens of billions of dollars. Sprout Social is well-positioned to capture a larger share of this market with continued product innovation and market penetration.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Comprehensive feature set
- Strong customer support
- Focus on data and analytics
- Strong brand reputation
Weaknesses
- Higher price point compared to some competitors
- Can be complex for smaller businesses with basic needs
- Reliance on social media platform APIs
Opportunities
- Expansion into new markets
- Development of new features and integrations
- Increased adoption of social media by businesses
- Growth in AI-powered social media tools
- Further expansion of Employee Advocacy offering
Threats
- Intense competition
- Changes in social media platform algorithms
- Economic downturn impacting marketing budgets
- Data privacy concerns
- Emergence of disruptive technologies
Competitors and Market Share
Key Competitors
- HOOT (HOOTS)
- ORCL (ORCL)
- ADBE (ADBE)
Competitive Landscape
Sprout Social competes with a mix of larger, more established players and smaller, specialized vendors. Its strengths lie in its user-friendly interface and comprehensive feature set, while its weaknesses include its higher price point and reliance on social media platform APIs.
Major Acquisitions
Simply Measured
- Year: 2017
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expanded analytics capabilities.
Bambu by Sprout Social
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: Added Employee Advocacy.
Growth Trajectory and Initiatives
Historical Growth: Sprout Social has experienced significant revenue growth in recent years, driven by increased adoption of its platform.
Future Projections: Analysts project continued revenue growth for Sprout Social, driven by the expanding social media management market.
Recent Initiatives: Recent initiatives include product updates, partnerships, and international expansion.
Summary
Sprout Social is a growing company in the social media management space. It has a strong product and a good reputation. It needs to watch out for competition from larger players and changes in social media platform algorithms. The company's financial health seems stable, but it has to continue to innovate and expand its market share to maintain its growth trajectory. Investors should consider its valuation in relation to its growth potential and competitive pressures.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
- Industry Reports
- Third-Party Financial Data Providers
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and based on available estimates. Please consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sprout Social Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2019-12-13 | President, CEO & Director Mr. Ryan Paul Barretto | ||
Sector Technology | Industry Software - Application | Full time employees 1322 | Website https://www.sproutsocial.com |
Full time employees 1322 | Website https://www.sproutsocial.com | ||
Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides cloud software for social messaging, data and workflows in a unified system of record, intelligence, and action. It offers AI-powered solutions, such as publishing and scheduling, social customer care, reporting and analytics, social listening and business intelligence, reputation management, social commerce, influencer marketing, employee advocacy, and automation and workflows. In addition, the company provides smart inbox, comprehensive case management, social customer relationship management, social monitoring and alerts, customer service tools, and automation; and centralized content planning, creation, and publishing, automated scheduling, content performance reporting, suggested content, message approval workflows, publishing permissions and governance, and content and asset libraries. Further, it offers social media; content performance, customer service and team, custom report builder, and reporting API; and market research, brand health, competitive insights, consumer trends, and product feedback; and social commerce, reputation and review management, mobile applications, and chat bot creation and management. Additionally, the company offers professional services consisting of consulting and training services. It serves social and community management; public relations; marketing; influencer marketing; customer service and care; commerce, sales and customer acquisition; recruiting and hiring, product development, and business strategy; and small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government, non-profit, and educational institutions. The company was incorporated in 2010 and is headquartered in Chicago, Illinois.
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