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Upturn AI SWOT - About
SPWH 
Sportsmans (SPWH)
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Upturn Advisory Summary
09/11/2025: SPWH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $3.85
1 Year Target Price $3.85
| 3 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -30.13% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 116.83M USD | Price to earnings Ratio - | 1Y Target Price 3.85 |
Price to earnings Ratio - | 1Y Target Price 3.85 | ||
Volume (30-day avg) 5 | Beta 0.65 | 52 Weeks Range 0.92 - 4.33 | Updated Date 09/12/2025 |
52 Weeks Range 0.92 - 4.33 | Updated Date 09/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.97 |
Earnings Date
Report Date 2025-09-04 | When - | Estimate -0.12 | Actual -0.12 |
Profitability
Profit Margin -3.1% | Operating Margin (TTM) -0.83% |
Management Effectiveness
Return on Assets (TTM) -0.86% | Return on Equity (TTM) -16.56% |
Valuation
Trailing PE - | Forward PE 12.67 | Enterprise Value 666792412 | Price to Sales(TTM) 0.1 |
Enterprise Value 666792412 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.55 | Enterprise Value to EBITDA 28.52 | Shares Outstanding 38431100 | Shares Floating 37381911 |
Shares Outstanding 38431100 | Shares Floating 37381911 | ||
Percent Insiders 3.92 | Percent Institutions 71.24 |
Upturn AI SWOT
Sportsmans
Company Overview
History and Background
Sportsman's Warehouse was founded in 1986 in Midvale, Utah. It began as a single store catering to outdoor enthusiasts. Over the years, it has expanded to become a major retailer in the sporting goods industry, focusing on hunting, fishing, camping, and shooting sports. It has experienced periods of rapid growth and acquisitions, establishing a nationwide presence.
Core Business Areas
- Hunting: Offers a wide selection of firearms, ammunition, archery equipment, hunting apparel, and accessories.
- Fishing: Provides fishing rods, reels, tackle, bait, and boating accessories.
- Camping: Sells tents, sleeping bags, cooking equipment, and other camping gear.
- Shooting Sports: Supplies firearms, ammunition, shooting accessories, and reloading equipment.
- Apparel and Footwear: Offers a range of outdoor apparel and footwear for various activities.
Leadership and Structure
The leadership team typically includes a CEO, CFO, and other key executives responsible for various aspects of the business, such as merchandising, operations, and marketing. The organizational structure is hierarchical, with regional managers overseeing store operations and reporting to corporate leadership.
Top Products and Market Share
Key Offerings
- Firearms: Firearms constitute a significant portion of Sportsman's Warehouse revenue. Competitors include Bass Pro Shops (private), Cabela's (part of Bass Pro Shops), and Dick's Sporting Goods (DKS). Market share data for firearms sales is fragmented across retailers, manufacturers, and private sales, making precise calculations difficult.
- Ammunition: Ammunition sales are another critical revenue stream. Competitors include Walmart (WMT), Academy Sports and Outdoors (private), and online retailers. Ammunition sales are driven by hunting seasons, shooting sports participation, and regulatory concerns.
- Fishing Gear: Sportsman's Warehouse offers a comprehensive selection of fishing equipment and accessories. Key competitors in this segment include Bass Pro Shops (private), Cabela's (part of Bass Pro Shops), and local fishing supply stores.
Market Dynamics
Industry Overview
The sporting goods industry is characterized by seasonal demand, competition from big-box retailers and online platforms, and sensitivity to economic conditions. Growth is driven by outdoor recreation trends, hunting and fishing licenses, and firearm ownership rates.
Positioning
Sportsman's Warehouse positions itself as a specialty retailer catering to outdoor enthusiasts with a focus on hunting, fishing, camping, and shooting sports. Its competitive advantages include a wide product selection, knowledgeable staff, and a loyalty program.
Total Addressable Market (TAM)
The total addressable market for sporting goods in the U.S. is estimated to be several hundred billion dollars annually. Sportsman's Warehouse is positioned to capture a portion of this TAM through its niche focus and expanding store network.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among outdoor enthusiasts
- Wide product selection in key categories
- Knowledgeable and experienced staff
- Loyalty program
- Expanding store network
Weaknesses
- Dependence on seasonal demand
- Vulnerability to economic downturns
- Exposure to firearm regulations
- Limited online presence compared to competitors
- Higher price point than some competitors
Opportunities
- Expansion into new geographic markets
- Growth of online sales channel
- Development of private label brands
- Increased participation in outdoor recreation activities
- Strategic partnerships with manufacturers
Threats
- Increased competition from big-box retailers and online platforms
- Changes in firearm regulations
- Economic downturns affecting consumer spending
- Fluctuations in commodity prices
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DKS
- WMT
- ACAD
Competitive Landscape
Sportsman's Warehouse competes with a variety of retailers, including big-box stores, specialty retailers, and online platforms. Its advantages include a wide product selection and knowledgeable staff. Its disadvantages include higher prices and a smaller online presence compared to some competitors.
Major Acquisitions
Oklahoma City Distribution Center
- Year: 2023
- Acquisition Price (USD millions): 20.5
- Strategic Rationale: The company acquired a 584,000-square-foot distribution center in Oklahoma City, which it expects will save 12 - 15 million dollars annually.
Growth Trajectory and Initiatives
Historical Growth: Sportsman's Warehouse has grown through store expansion and acquisitions. Historical growth rates have varied based on economic conditions and industry trends.
Future Projections: Future growth projections require analyst estimates. Analysts may project growth based on factors like store expansion plans, online sales growth, and overall industry outlook.
Recent Initiatives: Recent initiatives may include store openings, e-commerce enhancements, loyalty program improvements, and strategic partnerships.
Summary
Sportsman's Warehouse is a specialty retailer focused on outdoor enthusiasts, offering a wide range of products for hunting, fishing, camping, and shooting sports. The company has shown growth through store expansion, but faces competition from larger retailers and online platforms. A dependence on seasonal demand and regulatory changes represents challenges. Strategic initiatives to grow online presence and private label offerings will be key. The acquisition of the distribution center should help profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Industry Research Reports
- Analyst Estimates
- Company Website
- SeekingAlpha
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sportsmans
Exchange NASDAQ | Headquaters West Jordan, UT, United States | ||
IPO Launch date 2014-04-17 | President, CEO & Director Mr. Paul E. Stone | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2050 | Website https://www.sportsmans.com |
Full time employees 2050 | Website https://www.sportsmans.com | ||
Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States. It offers camping products, such as backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents, and tools; and apparel products, including camouflage, jackets, hats, outerwear, sportswear, technical gear, and work wear. The company also provides fishing products comprising bait, electronics, fishing rods, flotation items, fly fishing products, lines, lures, reels, tackles, and small boats; and foot wear products consist of hiking and work boots, socks, sport sandals, technical footwear, trial and casual shoes, and waders. In addition, it offers hunting and shooting products, such as ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage products, reloading equipment, and shooting gear products; and optics, electronics, accessories, and other products comprising gift items, GPS devices, knives, lighting, optics, and two-way radios. Further, the company's stores provide archery technician services, fishing-reel line winding, scope mounting and bore sighting, and cleaning services, as well as issues hunting and fishing licenses. Additionally, it offers various private label and special make-up offerings under the Rustic Ridge, Killik, Vital Impact, Yukon Gold, Lost Creek, and Sportsman's Warehouse brands. Sportsman's Warehouse Holdings, Inc. was founded in 1986 and is headquartered in West Jordan, Utah.
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