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Sportsmans (SPWH)

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Upturn Advisory Summary
02/26/2026: SPWH (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $3.19
1 Year Target Price $3.19
| 3 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 46.18M USD | Price to earnings Ratio - | 1Y Target Price 3.19 |
Price to earnings Ratio - | 1Y Target Price 3.19 | ||
Volume (30-day avg) 5 | Beta 0.58 | 52 Weeks Range 0.92 - 4.33 | Updated Date 02/26/2026 |
52 Weeks Range 0.92 - 4.33 | Updated Date 02/26/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.96 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.05% | Operating Margin (TTM) 2.48% |
Management Effectiveness
Return on Assets (TTM) -0.65% | Return on Equity (TTM) -16.35% |
Valuation
Trailing PE - | Forward PE 12.67 | Enterprise Value 644118075 | Price to Sales(TTM) 0.04 |
Enterprise Value 644118075 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 27.55 | Shares Outstanding 38481095 | Shares Floating 34828085 |
Shares Outstanding 38481095 | Shares Floating 34828085 | ||
Percent Insiders 5.01 | Percent Institutions 69.33 |
Upturn AI SWOT
Sportsmans

Company Overview
History and Background
Sportsman's Warehouse Holdings, Inc. was founded in 1986. It has grown to become a major retailer of outdoor recreational products and accessories. The company has undergone several ownership changes and a significant expansion of its retail footprint.
Core Business Areas
- Hunting and Shooting: This segment includes firearms, ammunition, archery equipment, hunting accessories, and related apparel. It is a core revenue driver for the company.
- Fishing: This segment encompasses fishing gear, bait, tackle, and related apparel. It caters to both recreational and serious anglers.
- Camping and Hiking: This segment offers tents, sleeping bags, backpacks, outdoor apparel, footwear, and related camping and hiking equipment.
- Apparel and Footwear: This segment includes a wide range of outdoor-specific clothing and footwear for men, women, and children, often featuring performance and durable materials.
- Other Outdoor Gear: This segment covers a variety of other outdoor recreational products, including optics, coolers, knives, and general outdoor accessories.
Leadership and Structure
Sportsman's Warehouse is led by a CEO and a management team responsible for various operational and strategic functions. The company operates under a corporate structure with a board of directors overseeing governance. Specific names and roles are subject to change and would require up-to-date filings.
Top Products and Market Share
Key Offerings
- Firearms and Ammunition: Sportsman's Warehouse is a significant retailer of firearms and ammunition. While specific market share data for this product category within the company is not publicly detailed, they are a key player in the US sporting goods retail market for these items. Competitors include Cabela's (Bass Pro Shops), Academy Sports + Outdoors, and numerous independent gun shops.
- Fishing Tackle: The company offers a comprehensive range of fishing rods, reels, lures, and bait. Market share for this specific product line is not readily available, but they compete with dedicated fishing retailers and larger sporting goods chains. Competitors include Bass Pro Shops, Cabela's, Dick's Sporting Goods, and regional tackle shops.
- Outdoor Apparel and Footwear: Sportsman's Warehouse provides a selection of technical and casual outdoor apparel and footwear. Their market share in this broad category is part of the overall sporting goods market. Competitors are vast, including REI, L.L.Bean, Columbia Sportswear, The North Face, and general apparel retailers.
Market Dynamics
Industry Overview
The outdoor recreation industry in the US is a substantial market driven by consumer interest in activities like hunting, fishing, camping, and hiking. The market is influenced by factors such as disposable income, seasonality, weather patterns, and government regulations related to outdoor activities. The retail landscape includes large national chains, specialized online retailers, and independent local stores.
Positioning
Sportsman's Warehouse positions itself as a comprehensive retailer for outdoor enthusiasts, focusing on a wide selection of products across multiple categories, with a particular emphasis on hunting and fishing. Their competitive advantages include a broad product assortment, a loyalty program, and a physical store presence in many locations. They aim to be a one-stop shop for outdoor needs.
Total Addressable Market (TAM)
The total addressable market for sporting goods and outdoor recreation in the US is estimated to be in the tens of billions of dollars annually. Sportsman's Warehouse addresses a significant portion of this market, particularly within its core segments of hunting, fishing, and camping. Their market share is a fraction of this total TAM, but they are a significant player within their niche.
Upturn SWOT Analysis
Strengths
- Broad product assortment across key outdoor categories
- Established brand recognition among outdoor enthusiasts
- Loyalty program incentivizing repeat purchases
- Physical retail footprint providing accessibility
- Expertise in hunting and fishing product categories
Weaknesses
- Reliance on seasonal demand for certain products
- Competition from larger, more diversified retailers
- Potential for inventory management challenges with a wide product range
- Sensitivity to economic downturns impacting discretionary spending
Opportunities
- Growth in the popularity of outdoor recreation activities
- Expansion into new geographic markets
- Development of private label brands
- Leveraging e-commerce and digital marketing channels
- Partnerships and collaborations with outdoor organizations
Threats
- Intensifying competition from online retailers
- Changing consumer preferences and trends
- Economic recessions and reduced consumer spending
- Supply chain disruptions
- Increased regulatory hurdles for certain products (e.g., firearms)
Competitors and Market Share
Key Competitors
- Bass Pro Shops (US Stock Symbol N/A for this privately held entity, but competes directly)
- Cabela's (Acquired by Bass Pro Shops)
- Dick's Sporting Goods (DKS)
- Academy Sports + Outdoors (ASO)
Competitive Landscape
Sportsman's Warehouse competes in a fragmented market with larger, more diversified players like Dick's Sporting Goods and the combined Bass Pro Shops/Cabela's. Their advantage lies in their focused specialization in hunting and fishing, while their disadvantage is the scale and broader appeal of their competitors. Online competition also poses a significant challenge.
Growth Trajectory and Initiatives
Historical Growth: Historical growth for Sportsman's Warehouse would be analyzed through revenue trends, store expansion, and profitability over past years. This would show periods of expansion and any challenges encountered.
Future Projections: Future growth projections are typically based on analyst estimates, company guidance, and industry trends. These projections would consider factors like market expansion, new product introductions, and strategic initiatives.
Recent Initiatives: Recent initiatives may include e-commerce enhancements, loyalty program expansions, optimization of store operations, and strategic inventory management to adapt to market dynamics.
Summary
Sportsman's Warehouse is a well-established retailer in the outdoor sporting goods sector, with a strong focus on hunting and fishing. The company benefits from a broad product offering and a loyal customer base. However, it faces intense competition from larger retailers and online channels, and its performance is subject to seasonal demand and economic fluctuations. Continued investment in e-commerce and adaptation to evolving consumer preferences will be key for sustained growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Financial News and Analysis Websites
- Industry Market Research Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data and market share figures are estimates and subject to change. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sportsmans
Exchange NASDAQ | Headquaters West Jordan, UT, United States | ||
IPO Launch date 2014-04-17 | President, CEO & Director Mr. Paul E. Stone | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2050 | Website https://www.sportsmans.com |
Full time employees 2050 | Website https://www.sportsmans.com | ||
Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States. It offers camping products, such as backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents, and tools; and apparel products, including camouflage, jackets, hats, outerwear, sportswear, technical gear, and work wear. The company also provides fishing products comprising bait, electronics, fishing rods, flotation items, fly fishing products, lines, lures, reels, tackles, and small boats; and foot wear products consist of hiking and work boots, socks, sport sandals, technical footwear, trial and casual shoes, and waders. In addition, it offers hunting and shooting products, such as ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage products, reloading equipment, and shooting gear products; and optics, electronics, accessories, and other products comprising gift items, GPS devices, knives, lighting, optics, and two-way radios. Further, the company's stores provide archery technician services, fishing-reel line winding, scope mounting and bore sighting, and cleaning services, as well as issues hunting and fishing licenses. Additionally, it offers various private label and special make-up offerings under the Rustic Ridge, Killik, Vital Impact, Yukon Gold, Lost Creek, and Sportsman's Warehouse brands. Sportsman's Warehouse Holdings, Inc. was founded in 1986 and is headquartered in West Jordan, Utah.

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