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Upturn AI SWOT - About
SPWH 
Sportsmans (SPWH)
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Upturn Advisory Summary
08/12/2025: SPWH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $3.45
1 Year Target Price $3.45
| 3 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -30.13% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 138.33M USD | Price to earnings Ratio - | 1Y Target Price 3.45 |
Price to earnings Ratio - | 1Y Target Price 3.45 | ||
Volume (30-day avg) 5 | Beta 0.64 | 52 Weeks Range 0.92 - 4.33 | Updated Date 08/10/2025 |
52 Weeks Range 0.92 - 4.33 | Updated Date 08/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.95 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.01% | Operating Margin (TTM) -7.87% |
Management Effectiveness
Return on Assets (TTM) -0.93% | Return on Equity (TTM) -15.67% |
Valuation
Trailing PE - | Forward PE 12.67 | Enterprise Value 663210590 | Price to Sales(TTM) 0.12 |
Enterprise Value 663210590 | Price to Sales(TTM) 0.12 | ||
Enterprise Value to Revenue 0.55 | Enterprise Value to EBITDA 29.97 | Shares Outstanding 38318200 | Shares Floating 35109789 |
Shares Outstanding 38318200 | Shares Floating 35109789 | ||
Percent Insiders 3.61 | Percent Institutions 61.38 |
Upturn AI SWOT
Sportsmans
Company Overview
History and Background
Sportsman's Warehouse Holdings, Inc. was founded in 1986 in Midvale, Utah. It started as a single store focused on serving the needs of outdoor enthusiasts. Over the years, it expanded its presence through organic growth and acquisitions, becoming a prominent retailer in the outdoor sporting goods market.
Core Business Areas
- Retail: The primary business segment, encompassing the operation of retail stores offering a wide range of hunting, fishing, camping, shooting, and outdoor recreation products.
- eCommerce: An online platform offering a selection of products similar to those found in retail stores, providing customers with a convenient shopping option.
Leadership and Structure
The company is led by a CEO and a management team overseeing various functional areas. The organizational structure consists of corporate headquarters supporting the retail stores and eCommerce operations.
Top Products and Market Share
Key Offerings
- Firearms and Ammunition: Firearms and Ammunition sales constitute a significant portion of revenue. Market share varies regionally but places Sportsman's Warehouse amongst the top retailers in the hunting and shooting sports categories. Competitors include Bass Pro Shops/Cabela's, Dick's Sporting Goods (DKS), and Walmart (WMT).
- Hunting and Fishing Gear: Includes a wide array of hunting apparel, fishing rods, reels, tackle, and related accessories. Competitors include Bass Pro Shops/Cabela's, Academy Sports + Outdoors, and local sporting goods stores.
- Camping and Outdoor Equipment: Tents, sleeping bags, backpacks, and other camping essentials are important sales drivers. Competitors include REI, Amazon, and specialty outdoor retailers.
- Apparel and Footwear: Outdoor-oriented apparel and footwear catering to hunting, fishing, and camping activities. Competitors include L.L.Bean, Cabela's, and various outdoor apparel brands.
Market Dynamics
Industry Overview
The outdoor sporting goods industry is driven by consumer interest in hunting, fishing, camping, and other outdoor activities. It is influenced by factors such as economic conditions, demographic trends, and regulatory changes affecting firearms and hunting.
Positioning
Sportsman's Warehouse positions itself as a specialty retailer focused on serving the needs of outdoor enthusiasts, offering a broad selection of products and knowledgeable staff. Competitive advantages include its expertise in firearms and hunting-related products and its focus on serving specific regional markets.
Total Addressable Market (TAM)
The total addressable market for sporting goods in the US is estimated to be in hundreds of billions of dollars annually. Sportsman's Warehouse captures a small, but significant, portion of this, focusing on the hunting, fishing, and camping segments.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among outdoor enthusiasts
- Specialized product expertise, particularly in firearms
- Focus on regional markets
- Loyalty programs and customer relationships
- Experienced staff
Weaknesses
- Reliance on seasonal demand
- Exposure to regulatory changes affecting firearms
- Competition from larger retailers with broader product offerings
- Dependence on key suppliers
- Limited international presence
Opportunities
- Expansion into new geographic markets
- Enhancement of eCommerce platform
- Development of private label brands
- Partnerships with outdoor organizations
- Growth in outdoor recreation participation
Threats
- Economic downturns affecting consumer spending
- Increased competition from online retailers
- Changes in hunting and firearms regulations
- Fluctuations in commodity prices affecting product costs
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DKS
- CAB
- WMT
- AMZN
Competitive Landscape
Sportsman's Warehouse faces competition from large retailers with broader product offerings and online retailers with greater reach. However, it maintains an advantage through its specialized product expertise and focus on regional markets.
Growth Trajectory and Initiatives
Historical Growth: Growth needs to be gathered from public financial data repositories for quantitative analysis.
Future Projections: Future Projections needs to be gathered from analyst estimates available from financial data providers.
Recent Initiatives: Recent strategic initiatives include expanding store footprint, enhancing the eCommerce platform, and focusing on private label brands.
Summary
Sportsman's Warehouse is a specialty retailer with expertise in firearms and hunting gear. Their focus on regional markets and knowledgeable staff are advantages. They face challenges from larger retailers and online competition, while regulation changes can also cause fluctuations in the company. Expanding eCommerce and store footprints can help improve financial performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, market research reports, analyst estimates
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share estimates are approximate and may vary by region and product category.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sportsmans
Exchange NASDAQ | Headquaters West Jordan, UT, United States | ||
IPO Launch date 2014-04-17 | President, CEO & Director Mr. Paul E. Stone | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2050 | Website https://www.sportsmans.com |
Full time employees 2050 | Website https://www.sportsmans.com | ||
Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States. It offers camping products, such as backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents, and tools; and apparel products, including camouflage, jackets, hats, outerwear, sportswear, technical gear, and work wear. The company also provides fishing products comprising bait, electronics, fishing rods, flotation items, fly fishing products, lines, lures, reels, tackles, and small boats; and foot wear products consist of hiking and work boots, socks, sport sandals, technical footwear, trial and casual shoes, and waders. In addition, it offers hunting and shooting products, such as ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage products, reloading equipment, and shooting gear products; and optics, electronics, accessories, and other products comprising gift items, GPS devices, knives, lighting, optics, and two-way radios. Further, the company's stores provide archery technician services, fishing-reel line winding, scope mounting and bore sighting, and cleaning services, as well as issues hunting and fishing licenses. Additionally, it offers various private label and special make-up offerings under the Rustic Ridge, Killik, Vital Impact, Yukon Gold, Lost Creek, and Sportsman's Warehouse brands. Sportsman's Warehouse Holdings, Inc. was founded in 1986 and is headquartered in West Jordan, Utah.
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