SPWH official logo SPWH
SPWH 1-star rating from Upturn Advisory
Sportsmans (SPWH) company logo

Sportsmans (SPWH)

Sportsmans (SPWH) 1-star rating from Upturn Advisory
$1.2
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PASS
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Upturn Advisory Summary

02/26/2026: SPWH (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

2 star rating from financial analysts

5 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $3.19

1 Year Target Price $3.19

Analysts Price Target For last 52 week
$3.19 Target price
52w Low $0.92
Current$1.2
52w High $4.33
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Key Highlights

Company Size Small-Cap Stock
Market Capitalization 46.18M USD
Price to earnings Ratio -
1Y Target Price 3.19
Price to earnings Ratio -
1Y Target Price 3.19
Volume (30-day avg) 5
Beta 0.58
52 Weeks Range 0.92 - 4.33
Updated Date 02/26/2026
52 Weeks Range 0.92 - 4.33
Updated Date 02/26/2026
Dividends yield (FY) -
Basic EPS (TTM) -0.96
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Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -3.05%
Operating Margin (TTM) 2.48%

Management Effectiveness

Return on Assets (TTM) -0.65%
Return on Equity (TTM) -16.35%

Valuation

Trailing PE -
Forward PE 12.67
Enterprise Value 644118075
Price to Sales(TTM) 0.04
Enterprise Value 644118075
Price to Sales(TTM) 0.04
Enterprise Value to Revenue 0.53
Enterprise Value to EBITDA 27.55
Shares Outstanding 38481095
Shares Floating 34828085
Shares Outstanding 38481095
Shares Floating 34828085
Percent Insiders 5.01
Percent Institutions 69.33

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Sportsmans

Sportsmans(SPWH) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Sportsman's Warehouse Holdings, Inc. was founded in 1986. It has grown to become a major retailer of outdoor recreational products and accessories. The company has undergone several ownership changes and a significant expansion of its retail footprint.

Company business area logo Core Business Areas

  • Hunting and Shooting: This segment includes firearms, ammunition, archery equipment, hunting accessories, and related apparel. It is a core revenue driver for the company.
  • Fishing: This segment encompasses fishing gear, bait, tackle, and related apparel. It caters to both recreational and serious anglers.
  • Camping and Hiking: This segment offers tents, sleeping bags, backpacks, outdoor apparel, footwear, and related camping and hiking equipment.
  • Apparel and Footwear: This segment includes a wide range of outdoor-specific clothing and footwear for men, women, and children, often featuring performance and durable materials.
  • Other Outdoor Gear: This segment covers a variety of other outdoor recreational products, including optics, coolers, knives, and general outdoor accessories.

leadership logo Leadership and Structure

Sportsman's Warehouse is led by a CEO and a management team responsible for various operational and strategic functions. The company operates under a corporate structure with a board of directors overseeing governance. Specific names and roles are subject to change and would require up-to-date filings.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Firearms and Ammunition: Sportsman's Warehouse is a significant retailer of firearms and ammunition. While specific market share data for this product category within the company is not publicly detailed, they are a key player in the US sporting goods retail market for these items. Competitors include Cabela's (Bass Pro Shops), Academy Sports + Outdoors, and numerous independent gun shops.
  • Fishing Tackle: The company offers a comprehensive range of fishing rods, reels, lures, and bait. Market share for this specific product line is not readily available, but they compete with dedicated fishing retailers and larger sporting goods chains. Competitors include Bass Pro Shops, Cabela's, Dick's Sporting Goods, and regional tackle shops.
  • Outdoor Apparel and Footwear: Sportsman's Warehouse provides a selection of technical and casual outdoor apparel and footwear. Their market share in this broad category is part of the overall sporting goods market. Competitors are vast, including REI, L.L.Bean, Columbia Sportswear, The North Face, and general apparel retailers.

Market Dynamics

industry overview logo Industry Overview

The outdoor recreation industry in the US is a substantial market driven by consumer interest in activities like hunting, fishing, camping, and hiking. The market is influenced by factors such as disposable income, seasonality, weather patterns, and government regulations related to outdoor activities. The retail landscape includes large national chains, specialized online retailers, and independent local stores.

Positioning

Sportsman's Warehouse positions itself as a comprehensive retailer for outdoor enthusiasts, focusing on a wide selection of products across multiple categories, with a particular emphasis on hunting and fishing. Their competitive advantages include a broad product assortment, a loyalty program, and a physical store presence in many locations. They aim to be a one-stop shop for outdoor needs.

Total Addressable Market (TAM)

The total addressable market for sporting goods and outdoor recreation in the US is estimated to be in the tens of billions of dollars annually. Sportsman's Warehouse addresses a significant portion of this market, particularly within its core segments of hunting, fishing, and camping. Their market share is a fraction of this total TAM, but they are a significant player within their niche.

Upturn SWOT Analysis

Strengths

  • Broad product assortment across key outdoor categories
  • Established brand recognition among outdoor enthusiasts
  • Loyalty program incentivizing repeat purchases
  • Physical retail footprint providing accessibility
  • Expertise in hunting and fishing product categories

Weaknesses

  • Reliance on seasonal demand for certain products
  • Competition from larger, more diversified retailers
  • Potential for inventory management challenges with a wide product range
  • Sensitivity to economic downturns impacting discretionary spending

Opportunities

  • Growth in the popularity of outdoor recreation activities
  • Expansion into new geographic markets
  • Development of private label brands
  • Leveraging e-commerce and digital marketing channels
  • Partnerships and collaborations with outdoor organizations

Threats

  • Intensifying competition from online retailers
  • Changing consumer preferences and trends
  • Economic recessions and reduced consumer spending
  • Supply chain disruptions
  • Increased regulatory hurdles for certain products (e.g., firearms)

Competitors and Market Share

Key competitor logo Key Competitors

  • Bass Pro Shops (US Stock Symbol N/A for this privately held entity, but competes directly)
  • Cabela's (Acquired by Bass Pro Shops)
  • Dick's Sporting Goods (DKS)
  • Academy Sports + Outdoors (ASO)

Competitive Landscape

Sportsman's Warehouse competes in a fragmented market with larger, more diversified players like Dick's Sporting Goods and the combined Bass Pro Shops/Cabela's. Their advantage lies in their focused specialization in hunting and fishing, while their disadvantage is the scale and broader appeal of their competitors. Online competition also poses a significant challenge.

Growth Trajectory and Initiatives

Historical Growth: Historical growth for Sportsman's Warehouse would be analyzed through revenue trends, store expansion, and profitability over past years. This would show periods of expansion and any challenges encountered.

Future Projections: Future growth projections are typically based on analyst estimates, company guidance, and industry trends. These projections would consider factors like market expansion, new product introductions, and strategic initiatives.

Recent Initiatives: Recent initiatives may include e-commerce enhancements, loyalty program expansions, optimization of store operations, and strategic inventory management to adapt to market dynamics.

Summary

Sportsman's Warehouse is a well-established retailer in the outdoor sporting goods sector, with a strong focus on hunting and fishing. The company benefits from a broad product offering and a loyal customer base. However, it faces intense competition from larger retailers and online channels, and its performance is subject to seasonal demand and economic fluctuations. Continued investment in e-commerce and adaptation to evolving consumer preferences will be key for sustained growth.

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Sources and Disclaimers

Data Sources:

  • Company SEC Filings (10-K, 10-Q)
  • Financial News and Analysis Websites
  • Industry Market Research Reports

Disclaimers:

This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data and market share figures are estimates and subject to change. Investors should conduct their own due diligence before making investment decisions.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Sportsmans

Exchange NASDAQ
Headquaters West Jordan, UT, United States
IPO Launch date 2014-04-17
President, CEO & Director Mr. Paul E. Stone
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 2050
Full time employees 2050

Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States. It offers camping products, such as backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents, and tools; and apparel products, including camouflage, jackets, hats, outerwear, sportswear, technical gear, and work wear. The company also provides fishing products comprising bait, electronics, fishing rods, flotation items, fly fishing products, lines, lures, reels, tackles, and small boats; and foot wear products consist of hiking and work boots, socks, sport sandals, technical footwear, trial and casual shoes, and waders. In addition, it offers hunting and shooting products, such as ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage products, reloading equipment, and shooting gear products; and optics, electronics, accessories, and other products comprising gift items, GPS devices, knives, lighting, optics, and two-way radios. Further, the company's stores provide archery technician services, fishing-reel line winding, scope mounting and bore sighting, and cleaning services, as well as issues hunting and fishing licenses. Additionally, it offers various private label and special make-up offerings under the Rustic Ridge, Killik, Vital Impact, Yukon Gold, Lost Creek, and Sportsman's Warehouse brands. Sportsman's Warehouse Holdings, Inc. was founded in 1986 and is headquartered in West Jordan, Utah.