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SPWH 
Sportsmans (SPWH)
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Upturn Advisory Summary
12/26/2025: SPWH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.95
1 Year Target Price $2.95
| 3 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -30.13% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 52.33M USD | Price to earnings Ratio - | 1Y Target Price 2.95 |
Price to earnings Ratio - | 1Y Target Price 2.95 | ||
Volume (30-day avg) 5 | Beta 0.6 | 52 Weeks Range 0.92 - 4.33 | Updated Date 12/28/2025 |
52 Weeks Range 0.92 - 4.33 | Updated Date 12/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.96 |
Earnings Date
Report Date 2025-12-03 | When - | Estimate 0.084 | Actual 0.08 |
Profitability
Profit Margin -3.05% | Operating Margin (TTM) 2.48% |
Management Effectiveness
Return on Assets (TTM) -0.65% | Return on Equity (TTM) -16.35% |
Valuation
Trailing PE - | Forward PE 12.67 | Enterprise Value 575172289 | Price to Sales(TTM) 0.04 |
Enterprise Value 575172289 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 23.8 | Shares Outstanding 38481095 | Shares Floating 35274850 |
Shares Outstanding 38481095 | Shares Floating 35274850 | ||
Percent Insiders 4.23 | Percent Institutions 75.29 |
Upturn AI SWOT
Sportsmans
Company Overview
History and Background
Sportsman's Warehouse Holdings, Inc. (NASDAQ: SPWH) was founded in 1986 by Dale and Susan Smith in Sanborn, New York. The company started as a single retail store focused on hunting and fishing supplies. Over the years, it expanded its product offerings to include a wider range of outdoor and sporting goods. Significant milestones include its initial public offering (IPO) in 2014, which allowed for further expansion and acquisitions. The company has evolved from a small, niche retailer to a publicly traded, multi-state sporting goods chain.
Core Business Areas
- Outdoor and Sporting Goods Retail: Sportsman's Warehouse operates a chain of retail stores primarily focused on selling a wide array of outdoor and sporting goods. This includes firearms, ammunition, fishing gear, hunting equipment, camping supplies, archery products, apparel, and footwear. The company caters to outdoor enthusiasts and sportsmen.
- E-commerce: In addition to its brick-and-mortar stores, Sportsman's Warehouse has developed an e-commerce platform, allowing customers to purchase products online for home delivery or in-store pickup.
Leadership and Structure
Sportsman's Warehouse Holdings, Inc. is led by a management team and overseen by a Board of Directors. Key leadership roles typically include a CEO, CFO, COO, and heads of merchandising, marketing, and operations. The organizational structure is centered around its retail store operations, with corporate functions supporting these stores and the e-commerce business.
Top Products and Market Share
Key Offerings
- Firearms and Ammunition: This is a core product category for Sportsman's Warehouse, offering a broad selection of rifles, shotguns, handguns, and a wide variety of ammunition. Competitors include Cabela's (Bass Pro Shops), Academy Sports + Outdoors, and numerous independent gun stores. Specific market share data for this product within the company is not publicly disclosed but is a significant revenue driver.
- Fishing Gear: Includes fishing rods, reels, lures, tackle, and related accessories. Competitors include Cabela's (Bass Pro Shops), Academy Sports + Outdoors, and dedicated fishing tackle shops. Revenue contribution is substantial but not itemized publicly.
- Hunting Equipment: Encompasses camouflage clothing, blinds, decoys, game calls, and scent control products. Competitors include Cabela's (Bass Pro Shops), Academy Sports + Outdoors, and specialized hunting retailers. This is a significant revenue segment.
- Outdoor Apparel and Footwear: Offers a range of outdoor-specific clothing and boots for various weather conditions and activities. Competitors include Cabela's (Bass Pro Shops), Academy Sports + Outdoors, and general sporting goods retailers. This category contributes to overall sales.
Market Dynamics
Industry Overview
The outdoor and sporting goods industry is influenced by consumer interest in outdoor recreation, hunting, fishing, and shooting sports. Factors like economic conditions, seasonality, consumer confidence, and legislative changes (particularly regarding firearms) significantly impact the sector. The industry has seen a trend towards omni-channel retail, with both online and physical store presence being crucial.
Positioning
Sportsman's Warehouse positions itself as a destination for 'real' sportsmen and women, emphasizing a wide selection of essential gear and knowledgeable staff. Its competitive advantages include its broad product assortment, particularly in firearms and ammunition, and its focus on a specific customer demographic. However, it faces strong competition from larger, more diversified retailers.
Total Addressable Market (TAM)
The total addressable market for sporting goods in the US is substantial, estimated in the tens of billions of dollars annually. The specific segment for hunting, fishing, and shooting sports is a significant portion of this TAM. Sportsman's Warehouse operates within this large market but has a relatively smaller market share compared to industry giants like Bass Pro Shops/Cabela's.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among core hunting and fishing enthusiasts.
- Extensive product selection, especially in firearms and ammunition.
- Omni-channel presence with both physical stores and an e-commerce platform.
- Loyalty programs and promotional activities to retain customers.
- Focus on specialized outdoor activities provides a niche advantage.
Weaknesses
- Vulnerability to regulatory changes impacting firearm sales.
- Reliance on a specific customer demographic, making it susceptible to shifts in their interests.
- Smaller scale compared to larger competitors, limiting purchasing power.
- Potential for inventory management challenges due to product diversity and seasonality.
- Brand perception may be less appealing to broader outdoor lifestyle consumers.
Opportunities
- Growing interest in outdoor recreation and activities post-pandemic.
- Expansion into new geographic markets with strong outdoor traditions.
- Leveraging e-commerce for wider reach and sales growth.
- Developing private label brands to improve margins.
- Partnerships and collaborations with outdoor organizations and influencers.
Threats
- Intense competition from large retailers and online-only sellers.
- Economic downturns affecting discretionary spending on sporting goods.
- Stricter gun control legislation and regulations.
- Changing consumer preferences and trends in outdoor activities.
- Supply chain disruptions impacting product availability.
Competitors and Market Share
Key Competitors
- Bass Pro Shops/Cabela's (Private, but a dominant force)
- Academy Sports + Outdoors (ASO)
- Dick's Sporting Goods (DKS)
- Scheels (Private)
Competitive Landscape
Sportsman's Warehouse's primary advantage lies in its deep focus on firearms, ammunition, and hunting/fishing gear, appealing to a dedicated customer base. Its extensive store network provides accessibility. However, it faces significant disadvantages against larger competitors like Bass Pro Shops/Cabela's and Dick's Sporting Goods, which have greater purchasing power, broader product categories, and larger marketing budgets. Academy Sports + Outdoors also competes strongly across a wide range of sporting goods.
Growth Trajectory and Initiatives
Historical Growth: Historically, Sportsman's Warehouse has pursued growth through store expansion and by capitalizing on increased consumer interest in outdoor activities, particularly during and after the COVID-19 pandemic. Revenue growth has been observed in recent years, driven by strong demand for firearms, ammunition, and related outdoor gear. The company has also focused on improving its e-commerce capabilities.
Future Projections: Future growth projections for Sportsman's Warehouse are subject to analyst expectations and industry trends. Analysts typically look at projected revenue growth, same-store sales, and earnings per share. Key drivers for future growth would include continued demand for outdoor recreation, successful expansion strategies, and effective management of e-commerce operations. However, potential headwinds include economic slowdowns and regulatory changes.
Recent Initiatives: Recent initiatives have likely focused on optimizing store operations, enhancing the online shopping experience, expanding product assortments in high-demand categories, and managing inventory effectively. The company may also be exploring strategies to broaden its appeal beyond its core customer base while maintaining its identity as a trusted retailer for sportsmen.
Summary
Sportsman's Warehouse is a niche retailer specializing in outdoor and sporting goods, particularly firearms and ammunition. Its strengths lie in its focused product offering and appeal to a dedicated customer base. However, it faces intense competition from larger players and is vulnerable to regulatory changes impacting its core business. Growth opportunities exist in expanding e-commerce and capitalizing on the rising interest in outdoor recreation, but the company must navigate economic headwinds and competitive pressures to maintain its market position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations (SEC Filings: 10-K, 10-Q)
- Financial news outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Industry research reports
- Stock analysis platforms
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Actual financial performance and market conditions may vary. Users should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sportsmans
Exchange NASDAQ | Headquaters West Jordan, UT, United States | ||
IPO Launch date 2014-04-17 | President, CEO & Director Mr. Paul E. Stone | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2050 | Website https://www.sportsmans.com |
Full time employees 2050 | Website https://www.sportsmans.com | ||
Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States. It offers camping products, such as backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents, and tools; and apparel products, including camouflage, jackets, hats, outerwear, sportswear, technical gear, and work wear. The company also provides fishing products comprising bait, electronics, fishing rods, flotation items, fly fishing products, lines, lures, reels, tackles, and small boats; and foot wear products consist of hiking and work boots, socks, sport sandals, technical footwear, trial and casual shoes, and waders. In addition, it offers hunting and shooting products, such as ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage products, reloading equipment, and shooting gear products; and optics, electronics, accessories, and other products comprising gift items, GPS devices, knives, lighting, optics, and two-way radios. Further, the company's stores provide archery technician services, fishing-reel line winding, scope mounting and bore sighting, and cleaning services, as well as issues hunting and fishing licenses. Additionally, it offers various private label and special make-up offerings under the Rustic Ridge, Killik, Vital Impact, Yukon Gold, Lost Creek, and Sportsman's Warehouse brands. Sportsman's Warehouse Holdings, Inc. was founded in 1986 and is headquartered in West Jordan, Utah.
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