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Upturn AI SWOT - About
SPWH 
Sportsmans (SPWH)
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Upturn Advisory Summary
07/17/2025: SPWH (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $3.2
1 Year Target Price $3.2
| 3 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.65% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 132.58M USD | Price to earnings Ratio - | 1Y Target Price 3.2 |
Price to earnings Ratio - | 1Y Target Price 3.2 | ||
Volume (30-day avg) 5 | Beta 0.44 | 52 Weeks Range 0.92 - 4.33 | Updated Date 07/16/2025 |
52 Weeks Range 0.92 - 4.33 | Updated Date 07/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.95 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.01% | Operating Margin (TTM) -7.87% |
Management Effectiveness
Return on Assets (TTM) -0.93% | Return on Equity (TTM) -15.67% |
Valuation
Trailing PE - | Forward PE 12.67 | Enterprise Value 660528318 | Price to Sales(TTM) 0.11 |
Enterprise Value 660528318 | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA 29.85 | Shares Outstanding 38318200 | Shares Floating 35114770 |
Shares Outstanding 38318200 | Shares Floating 35114770 | ||
Percent Insiders 3.53 | Percent Institutions 60.86 |
Upturn AI SWOT
Sportsmans
Company Overview
History and Background
Sportsman's Warehouse was founded in 1986 in Midvale, Utah. It has grown from a single store to a national chain specializing in outdoor sporting goods. Throughout its history, Sportsman's Warehouse has focused on providing a wide selection of hunting, shooting, fishing, camping, and other outdoor recreational gear. In 2021, Great American Outdoors Group announced plans to acquire Sportsman's Warehouse, but the deal was terminated in late 2021.
Core Business Areas
- Retail Sales: The core business involves operating retail stores that sell sporting goods, including firearms, ammunition, hunting and fishing equipment, camping gear, and related accessories.
- E-Commerce: Sportsman's Warehouse also operates an e-commerce platform, allowing customers to purchase products online. This segment complements the retail stores, expanding the company's reach and convenience.
- Firearms Sales: A significant portion of revenue is derived from the sale of firearms and ammunition, catering to hunting enthusiasts and sport shooters.
Leadership and Structure
The CEO of Sportsman's Warehouse is Jon Barker. The company has a typical corporate structure with departments such as merchandising, operations, marketing, and finance.
Top Products and Market Share
Key Offerings
- Firearms and Ammunition: This is a major revenue driver. Market share varies by specific product category, but Sportsman's Warehouse is a significant player in the firearms retail market. Competitors include Bass Pro Shops, Cabela's (which is owned by Bass Pro), Academy Sports + Outdoors (ASO), and Dick's Sporting Goods (DKS).
- Hunting and Fishing Gear: Includes a wide range of products from rods and reels to hunting blinds and clothing. Market share data is difficult to pinpoint precisely for individual product lines, but Sportsman's Warehouse aims to be a comprehensive destination for hunting and fishing enthusiasts. Competitors are the same as above, Bass Pro Shops, Cabela's (which is owned by Bass Pro), Academy Sports + Outdoors (ASO), and Dick's Sporting Goods (DKS).
- Camping and Outdoor Equipment: Tents, sleeping bags, backpacks, and other essential camping gear. While not as large as firearms sales, this category is a significant contributor to overall revenue. Competitors include REI, Bass Pro Shops, Cabela's (which is owned by Bass Pro), and Amazon.
Market Dynamics
Industry Overview
The sporting goods industry is influenced by factors like consumer spending, outdoor recreation trends, and regulatory changes related to firearms. The industry is moderately competitive, with both large national chains and smaller regional retailers.
Positioning
Sportsman's Warehouse positions itself as a specialized retailer focused on serving the needs of outdoor enthusiasts, particularly hunters and shooters. They aim to provide a wide selection of products and knowledgeable customer service. They also provide competitive pricing and value add services.
Total Addressable Market (TAM)
The total addressable market for sporting goods in the US is estimated to be in the hundreds of billions of dollars. Sportsman's Warehouse captures a small percentage of this TAM, with significant growth potential in expanding into new regions and categories.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among outdoor enthusiasts
- Wide selection of firearms and related products
- Knowledgeable and helpful staff
- Established retail footprint across multiple states
Weaknesses
- Dependence on firearms sales makes it vulnerable to regulatory changes
- Competition from larger retailers with broader product offerings
- E-commerce presence is less developed than some competitors
- Susceptible to economic downturns and changes in consumer spending
Opportunities
- Expand e-commerce operations to reach a wider customer base
- Open new stores in underserved markets
- Increase focus on private-label brands to improve margins
- Capitalize on growing interest in outdoor recreation
Threats
- Increased government regulation of firearms sales
- Economic downturns that reduce consumer spending
- Increased competition from online retailers
- Changing consumer preferences in outdoor activities
Competitors and Market Share
Key Competitors
- ASO
- DKS
- PRIVATE: Bass Pro Shops/Cabela's
Competitive Landscape
Sportsman's Warehouse is positioned as a mid-sized player in the sporting goods retail market. It competes with larger chains like Dick's Sporting Goods and Academy Sports + Outdoors, as well as smaller regional retailers and online marketplaces. Sportsman's Warehouse differentiates itself with its focus on hunting and shooting and its knowledgeable staff.
Growth Trajectory and Initiatives
Historical Growth: Sportsman's Warehouse has grown steadily over the years, primarily through opening new retail stores. The pace of growth has varied depending on market conditions and strategic decisions.
Future Projections: Future growth projections for Sportsman's Warehouse are dependent on various factors, including the overall health of the economy, the demand for sporting goods, and the company's ability to execute its strategic plans. Analyst estimates vary but generally project continued modest growth.
Recent Initiatives: Recent initiatives include expanding their e-commerce platform and focusing on customer loyalty programs.
Summary
Sportsman's Warehouse is a specialized retailer that caters to the outdoor enthusiast, particularly hunters and shooters. Its strengths lie in its brand recognition, specialized product selection, and knowledgeable staff. However, its dependence on firearm sales and competition from larger retailers pose challenges. Expanding e-commerce and capitalizing on growing outdoor recreation trends present opportunities.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings, Industry Reports, Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sportsmans
Exchange NASDAQ | Headquaters West Jordan, UT, United States | ||
IPO Launch date 2014-04-17 | President, CEO & Director Mr. Paul E. Stone | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2050 | Website https://www.sportsmans.com |
Full time employees 2050 | Website https://www.sportsmans.com | ||
Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States. It offers camping products, such as backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents, and tools; and apparel products, including camouflage, jackets, hats, outerwear, sportswear, technical gear, and work wear. The company also provides fishing products comprising bait, electronics, fishing rods, flotation items, fly fishing products, lines, lures, reels, tackles, and small boats; and foot wear products consist of hiking and work boots, socks, sport sandals, technical footwear, trial and casual shoes, and waders. In addition, it offers hunting and shooting products, such as ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage products, reloading equipment, and shooting gear products; and optics, electronics, accessories, and other products comprising gift items, GPS devices, knives, lighting, optics, and two-way radios. Further, the company's stores provide archery technician services, fishing-reel line winding, scope mounting and bore sighting, and cleaning services, as well as issues hunting and fishing licenses. Additionally, it offers various private label and special make-up offerings under the Rustic Ridge, Killik, Vital Impact, Yukon Gold, Lost Creek, and Sportsman's Warehouse brands. Sportsman's Warehouse Holdings, Inc. was founded in 1986 and is headquartered in West Jordan, Utah.
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