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Upturn AI Summary - About
Sportsmans(SPWH)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SPWH
09/25/2026: SPWH (1-star) is currently NOT-A-BUY. Pass it for now.
Sportsman's Warehouse is a specialty retailer serving the outdoor recreation market, focusing on hunting, fishing, and camping gear. Its primary business strength lies in a regionalized approach that caters to dedicated outdoor enthusiasts, often outperforming larger competitors in specific niche markets. The main growth opportunity resides in targeted site expansion and digital improvements to its omnichannel platform. However, investors must consider significant risks, including regulatory pressures on firearm sales, intense competition from larger retailers, and high sensitivity to discretionary spending. This stock may suit investors looking for exposure to the outdoor lifestyle sector who are comfortable with the inherent risks of cyclical, niche-focused retail.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is currently constrained by retail industry headwinds despite long-term expansion potential. |
| Momentum investor | Weak fit | The stock has recently lacked the sustained positive price momentum required for a momentum strategy. |
| Value investor | Strong fit | Current market valuation may be attractive to those seeking entry points in niche retail, contingent on turnaround success. |
| Dividend investor | Weak fit | The company does not pay a dividend and prioritizes capital reinvestment. |
| Low-risk investor | Weak fit | The business faces high volatility due to economic sensitivity and industry-specific regulatory risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Retail stocks in this sector are highly sensitive to consumer sentiment and news cycles. |
| Valuation risk | Medium | Market sentiment heavily influences stock price relative to book value and earnings potential. |
| Competition risk (Retail Consolidation) | High | Larger competitors with greater economies of scale can exert significant pricing pressure. |
| Business quality | Medium | The business model is solid but constrained by the discretionary nature of the products sold. |
| Dividend income | Low / none | Investors should not expect income generation from this equity. |
| Execution risk | Medium | Successful growth depends on identifying and scaling new store locations effectively. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -25.59% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 46.19M USD | Price to earnings Ratio - | 1Y Target Price 2.92 |
Price to earnings Ratio - | 1Y Target Price 2.92 | ||
Volume (30-day avg) 521.4K shares | Beta 0.42 | 52 Weeks Range 1.08 - 3.35 | Updated Date 09/27/2026 |
52 Weeks Range 1.08 - 3.35 | Updated Date 09/27/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.24 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Retail Sales | In-store and online sales of firearms, fishing gear, and camping equipment. | The company generates revenue primarily by selling outdoor gear directly to enthusiasts. |
Valuation
Trailing PE - | Forward PE 333.33 | Enterprise Value 536.13M | Price to Sales(TTM) 0.04 |
Enterprise Value 536.13M | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.44 | Enterprise Value to EBITDA 198.72 | Shares Outstanding 39.14M | Shares Floating 33.95M |
Shares Outstanding 39.14M | Shares Floating 33.95M | ||
Percent Insiders 6.27 | Percent Institutions 55.85 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Sportsmans
Exchange NASDAQ | Headquarters West Jordan, UT, United States | ||
IPO Launch date 2014-04-17 | President, CEO & Director Mr. Paul E. Stone | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 1800 | Website https://www.sportsmans.com |
Full time employees 1800 | Website https://www.sportsmans.com | ||
Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States. It offers camping products, such as backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents, and tools; and apparel products, including camouflage, jackets, hats, outerwear, sportswear, technical gear, and work wear. The company also provides fishing products comprising bait, electronics, fishing rods, flotation items, fly fishing products, lines, lures, reels, tackles, and small boats; and footwear products consist of hiking and work boots, socks, sport sandals, technical footwear, trial and casual shoes, and waders. In addition, it offers hunting and shooting products, such as ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage products, reloading equipment, and shooting gear products; and optics, electronics, accessories, and other products comprising gift items, GPS devices, knives, lighting, optics, and two-way radios. Further, the company's stores provide archery technician services, fishing-reel line winding, scope mounting and bore sighting, and cleaning services, as well as issues hunting and fishing licenses. Additionally, it offers various private label and special make-up offerings under the Rustic Ridge, Killik, Vital Impact, Yukon Gold, Lost Creek, and Sportsman's Warehouse brands. The company operates through both retail stores and an e-commerce platform. Sportsman's Warehouse Holdings, Inc. was founded in 1986 and is headquartered in West Jordan, Utah.
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