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Upturn AI SWOT - About
DKS 
Dick’s Sporting Goods Inc (DKS)
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Upturn Advisory Summary
10/15/2025: DKS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
26 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $240.09
1 Year Target Price $240.09
| 8 | Strong Buy |
| 2 | Buy |
| 15 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 22.4% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 20.60B USD | Price to earnings Ratio 16.02 | 1Y Target Price 240.09 |
Price to earnings Ratio 16.02 | 1Y Target Price 240.09 | ||
Volume (30-day avg) 26 | Beta 1.09 | 52 Weeks Range 164.41 - 250.14 | Updated Date 10/14/2025 |
52 Weeks Range 164.41 - 250.14 | Updated Date 10/14/2025 | ||
Dividends yield (FY) 2.01% | Basic EPS (TTM) 14.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.52% | Operating Margin (TTM) 12.62% |
Management Effectiveness
Return on Assets (TTM) 9.09% | Return on Equity (TTM) 37.37% |
Valuation
Trailing PE 16.02 | Forward PE 15.2 | Enterprise Value 24039174819 | Price to Sales(TTM) 1.5 |
Enterprise Value 24039174819 | Price to Sales(TTM) 1.5 | ||
Enterprise Value to Revenue 1.75 | Enterprise Value to EBITDA 11.9 | Shares Outstanding 66105690 | Shares Floating 54331983 |
Shares Outstanding 66105690 | Shares Floating 54331983 | ||
Percent Insiders 3.43 | Percent Institutions 84.17 |
Upturn AI SWOT
Dick’s Sporting Goods Inc
Company Overview
History and Background
Dick's Sporting Goods was founded in 1948 by Richard 'Dick' Stack in Binghamton, New York. It started as a small bait-and-tackle shop and has grown into a leading omnichannel retailer of sporting goods, apparel, and footwear.
Core Business Areas
- Retail Stores: Operates a large network of retail stores across the United States, offering a wide range of sporting goods, apparel, footwear, and accessories.
- E-commerce: Maintains a robust e-commerce platform, dicks.com, providing online shopping options and expanding its reach to customers nationwide.
- Team Sports HQ: Provides digital and e-commerce solutions for youth sports leagues, teams, and athletes.
- Golf Galaxy: Operates Golf Galaxy stores specializing in golf equipment, apparel, and accessories.
Leadership and Structure
Lauren Hobart is the President and CEO. The company operates with a traditional corporate structure, including a board of directors and various executive leadership positions overseeing different aspects of the business (finance, marketing, operations, etc.).
Top Products and Market Share
Key Offerings
- Apparel: Includes athletic apparel from major brands (Nike, Adidas, Under Armour, DSG owned brand) and private label offerings. Competitors include Nike, Adidas, Lululemon, and other sporting goods retailers. Market share data varies by segment, but apparel contributes significantly to overall revenue. Revenue is estimated to be around 30-40% of net sales.
- Footwear: Offers athletic footwear for various sports and activities. Competitors include Nike, Adidas, Foot Locker, and other sporting goods retailers. Market share data varies by segment, but footwear contributes significantly to overall revenue. Revenue is estimated to be around 20-30% of net sales.
- Hard Goods: Includes sporting equipment, fitness equipment, and outdoor gear. Competitors include Academy Sports + Outdoors, Bass Pro Shops, and online retailers like Amazon. Hard goods are a crucial component, representing approximately 30% to 40% of sales.
Market Dynamics
Industry Overview
The sporting goods industry is driven by consumer interest in sports, fitness, and outdoor recreation. Trends include athleisure wear, home fitness, and increasing participation in outdoor activities. The industry is competitive and subject to seasonal fluctuations.
Positioning
Dick's Sporting Goods is positioned as a leading full-line sporting goods retailer offering a wide selection of products and brands. Its competitive advantages include its brand recognition, store network, and omnichannel capabilities.
Total Addressable Market (TAM)
The global sporting goods market is estimated to be worth hundreds of billions of dollars. Dick's Sporting Goods is positioned to capture a significant portion of this market through its diverse product offerings and omnichannel strategy.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Store Network
- Omnichannel Capabilities
- Wide Product Selection
- Loyalty Program (ScoreCard)
Weaknesses
- Reliance on Major Brands
- Vulnerability to Economic Downturns
- Potential Inventory Management Issues
- Price Competition
Opportunities
- Expansion of E-commerce
- Growth of Private Label Brands
- Strategic Partnerships
- Expansion into New Markets
- Capitalizing on athleisure and outdoor trends
Threats
- Increased Competition from Online Retailers
- Changing Consumer Preferences
- Economic Recession
- Supply Chain Disruptions
- Changing consumer demographic
Competitors and Market Share
Key Competitors
- ASO
- BGFV
- HIBB
Competitive Landscape
Dick's Sporting Goods benefits from its brand recognition and wide selection of products. However, it faces intense competition from online retailers like Amazon and other sporting goods chains. The company is increasingly focused on private label brands and expanding its e-commerce presence to stay competitive.
Major Acquisitions
Affinity Sports
- Year: 2021
- Acquisition Price (USD millions): 110
- Strategic Rationale: Acquisition of Affinity Sports to enhance its Team Sports HQ platform and provide better digital solutions for youth sports leagues and athletes.
Growth Trajectory and Initiatives
Historical Growth: Dick's Sporting Goods has experienced steady growth in revenue and profitability over the past decade, driven by its expansion of store network, e-commerce platform, and private label brands.
Future Projections: Analyst estimates project continued growth for Dick's Sporting Goods, driven by e-commerce expansion, strategic partnerships, and increasing participation in sports and outdoor activities. Example: Revenue growth rate of 5-7% annually.
Recent Initiatives: Recent initiatives include expanding e-commerce capabilities, investing in supply chain infrastructure, developing new private label brands, and focusing on customer experience.
Summary
Dick's Sporting Goods is a strong player in the sporting goods retail market with a solid brand and extensive reach. Its omnichannel approach is working well, but competition from online retailers and economic downturns pose threats. Continued focus on e-commerce, private labels, and supply chain efficiency is crucial for sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10K, 10Q), Investor Presentations, Analyst Reports, Market Research Reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates, which are subject to change. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dick’s Sporting Goods Inc
Exchange NYSE | Headquaters Coraopolis, PA, United States | ||
IPO Launch date 2002-10-16 | President, CEO & Director Ms. Lauren R. Hobart | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 18600 | |
Full time employees 18600 | |||
DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. The company provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel. It also offers footwear and accessories, such as athletic shoes for running, walking, tennis, fitness and cross training, basketball, and hiking; and specialty footwear comprising casual footwear and a complete line of cleats for team sports. In addition, the company owns and operates Sporting Goods, Golf Galaxy, Public Lands, Moosejaw, and Going Going Gone! specialty concept stores; and DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for live streaming, scheduling, communications, and scorekeeping. It offers its products online, as well as through its mobile apps. The company was formerly known as Dick'S Clothing and Sporting Goods, Inc. and changed its name to DICK'S Sporting Goods, Inc. in April 1999. DICK'S Sporting Goods, Inc. was incorporated in 1948 and is based in Coraopolis, Pennsylvania.
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