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Upturn AI SWOT - About
DKS 
Dick’s Sporting Goods Inc (DKS)
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Upturn Advisory Summary
09/12/2025: DKS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
26 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $240.33
1 Year Target Price $240.33
| 8 | Strong Buy |
| 2 | Buy |
| 15 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 15.76% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.86B USD | Price to earnings Ratio 15.46 | 1Y Target Price 240.33 |
Price to earnings Ratio 15.46 | 1Y Target Price 240.33 | ||
Volume (30-day avg) 26 | Beta 1.05 | 52 Weeks Range 164.41 - 250.14 | Updated Date 09/14/2025 |
52 Weeks Range 164.41 - 250.14 | Updated Date 09/14/2025 | ||
Dividends yield (FY) 2.01% | Basic EPS (TTM) 14.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-28 | When - | Estimate 4.3 | Actual 4.37 |
Profitability
Profit Margin 8.52% | Operating Margin (TTM) 12.62% |
Management Effectiveness
Return on Assets (TTM) 9.09% | Return on Equity (TTM) 37.37% |
Valuation
Trailing PE 15.46 | Forward PE 15.41 | Enterprise Value 23241055544 | Price to Sales(TTM) 1.44 |
Enterprise Value 23241055544 | Price to Sales(TTM) 1.44 | ||
Enterprise Value to Revenue 1.69 | Enterprise Value to EBITDA 11.5 | Shares Outstanding 66105700 | Shares Floating 54335988 |
Shares Outstanding 66105700 | Shares Floating 54335988 | ||
Percent Insiders 3.42 | Percent Institutions 83.95 |
Upturn AI SWOT
Dick’s Sporting Goods Inc
Company Overview
History and Background
Dick's Sporting Goods was founded in 1948 by Richard 'Dick' Stack in Binghamton, New York. It started as a small bait-and-tackle shop and evolved into a major sporting goods retailer through expansion and acquisitions.
Core Business Areas
- Retail: Operates a large chain of sporting goods stores across the United States, offering a wide range of products from athletic apparel and footwear to sporting equipment and outdoor gear.
- eCommerce: Sells products online through its website, dicks.com, and mobile app, providing customers with a convenient shopping experience.
- Golf Galaxy: A specialty golf retailer owned by Dick's, offering golf equipment, apparel, and accessories.
- Public Lands: A new outdoor specialty chain, offering a wide assortment of outdoor gear, apparel, and footwear as well as expert advice to equip adventurers.
Leadership and Structure
Lauren R. Hobart serves as President and CEO. The company has a structured organizational hierarchy with executive leadership overseeing various departments and regional operations.
Top Products and Market Share
Key Offerings
- Athletic Apparel: Includes branded and private-label athletic clothing for various sports and activities. Competitors: Nike, Adidas, Under Armour, Lululemon. Market share within athletic apparel specific to sporting goods retailers is significant but fragmented and hard to determine precisely.
- Footwear: Offers a wide selection of athletic shoes from major brands. Competitors: Nike, Adidas, Under Armour, Foot Locker, specialty shoe stores. Market share is competitive.
- Sporting Equipment: Includes equipment for team sports, fitness, and outdoor activities. Competitors: Amazon, Target, Walmart. Market share depends on the specific equipment category.
- Outdoor Gear: Camping gear, hunting equipment, and fishing supplies. Competitors: Bass Pro Shops, Cabela's, REI.
- Golf Equipment: Golf clubs, balls, apparel and other golfing accessories. Competitors: Golf Galaxy, Golfsmith, Worldwide Golf Shops.
Market Dynamics
Industry Overview
The sporting goods industry is competitive, driven by consumer interest in sports, fitness, and outdoor recreation. Trends include the growth of athleisure, increased online shopping, and demand for specialized products.
Positioning
Dick's Sporting Goods is a leading sporting goods retailer in the US, known for its wide selection, strong brand recognition, and expanding omnichannel capabilities. Competitive advantages include its scale, established supply chain, and brand partnerships.
Total Addressable Market (TAM)
The global sporting goods market is estimated to be hundreds of billions of dollars annually. Dick's Sporting Goods is positioned to capture a significant portion of this market, especially in North America.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Wide product selection
- Extensive store network
- Growing eCommerce presence
- Private label brands
Weaknesses
- Susceptible to economic downturns
- Reliance on branded products
- Competition from online retailers
- Inventory management challenges
Opportunities
- Expansion of private label brands
- Growth of eCommerce sales
- Strategic acquisitions
- Increased focus on omnichannel experience
- Growth of health and wellness market
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Supply chain disruptions
- Economic slowdown
Competitors and Market Share
Key Competitors
- Academy Sports and Outdoors (ASO)
- Walmart (WMT)
- Target (TGT)
Competitive Landscape
Dick's Sporting Goods competes with a variety of retailers, including other sporting goods chains, mass merchants, and online retailers. DKS differentiates itself through its wide selection, strong brand partnerships, and omnichannel capabilities.
Major Acquisitions
Moosejaw
- Year: 2017
- Acquisition Price (USD millions): 51
- Strategic Rationale: Expanded Dick's Sporting Goods' presence in the outdoor recreation market and provided access to Moosejaw's expertise in online retail.
Growth Trajectory and Initiatives
Historical Growth: Dick's Sporting Goods has experienced growth through store expansion, eCommerce development, and strategic initiatives. Historical growth rates would be provided here with data.
Future Projections: Analyst estimates for future revenue and earnings growth would be provided if available.
Recent Initiatives: Recent initiatives include expanding its private label brands, enhancing its eCommerce platform, and opening new store formats like Public Lands.
Summary
Dicku2019s Sporting Goods maintains a strong position in the sporting goods retail market with a widespread store network and growing e-commerce platform. Its wide product selection caters to a diverse customer base, and ongoing strategic initiatives aim to enhance customer experience and drive growth. However, competition from online retailers and susceptibility to economic downturns remain challenges. Further investment in private label brands and omnichannel capabilities could strengthen its competitive edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- Market Research Reports
Disclaimers:
This analysis is based on available information and is for informational purposes only. It should not be considered investment advice. Market share data and financial information may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dick’s Sporting Goods Inc
Exchange NYSE | Headquaters Coraopolis, PA, United States | ||
IPO Launch date 2002-10-16 | President, CEO & Director Ms. Lauren R. Hobart | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 18600 | |
Full time employees 18600 | |||
DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. The company provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel. It also offers footwear and accessories, such as athletic shoes for running, walking, tennis, fitness and cross training, basketball, and hiking; and specialty footwear comprising casual footwear and a complete line of cleats for team sports. In addition, the company owns and operates Sporting Goods, Golf Galaxy, Public Lands, Moosejaw, and Going Going Gone! specialty concept stores; and DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for live streaming, scheduling, communications, and scorekeeping. It offers its products online, as well as through its mobile apps. The company was formerly known as Dick'S Clothing and Sporting Goods, Inc. and changed its name to DICK'S Sporting Goods, Inc. in April 1999. DICK'S Sporting Goods, Inc. was incorporated in 1948 and is based in Coraopolis, Pennsylvania.
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