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Upturn AI Summary - About
Dick’s Sporting Goods Inc(DKS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DKS
11/09/2026: DKS (1-star) is currently NOT-A-BUY. Pass it for now.
Dick’s Sporting Goods Inc is a premier specialty retailer operating a vast network of stores across the U.S. and a robust e-commerce platform. The company has a leading position in the sporting goods market, supported by strong brand partnerships and a recent shift toward experiential 'House of Sport' locations. Its primary growth strategy relies on store optimization, digital integration, and expanding high-margin private brands. While the company is well-positioned, it faces significant risks from direct-to-consumer brand trends and intense competition from mass merchants. It remains a suitable choice for value and dividend-oriented investors, though potential investors should monitor the company's ability to maintain margins amidst broader economic uncertainty.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers moderate growth potential through store expansion, but operates in a mature retail sector. |
| Momentum investor | Mixed fit | Momentum can be volatile; investment is conditional on positive technical trends and strong quarterly execution. |
| Value investor | Strong fit | The stock is often valued reasonably relative to its cash flow generation and consistent market performance. |
| Dividend investor | Strong fit | The company provides a reliable, growing dividend stream supported by healthy cash flow. |
| Low-risk investor | Mixed fit | As a retail stock, it remains susceptible to consumer discretionary spending cycles and economic sensitivity. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Retail stocks are often subject to sharp swings based on consumer sentiment and quarterly earnings surprises. |
| Valuation risk | Medium | While generally reasonable, valuations can expand or contract significantly based on market-wide retail sentiment. |
| Competition risk (e-commerce and mass merchant competition) | High | Intense competition from Amazon and Walmart puts continuous pressure on pricing and margins. |
| Business quality | Strong | The company has a long-standing reputation and a well-integrated multi-channel retail model. |
| Dividend income | Low | The dividend is stable but not the primary driver of total returns compared to capital appreciation. |
| Execution risk | Medium | Managing a vast supply chain and evolving store formats requires consistent operational excellence. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit 52.54% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 12.52B USD | Price to earnings Ratio 15.29 | 1Y Target Price 160.83 |
Price to earnings Ratio 15.29 | 1Y Target Price 160.83 | ||
Volume (30-day avg) 2.4M shares | Beta 1.09 | 52 Weeks Range 119.27 - 242.09 | Updated Date 11/08/2026 |
52 Weeks Range 119.27 - 242.09 | Updated Date 11/08/2026 | ||
Dividends yield (FY) 3.49% | Basic EPS (TTM) 9.21 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| In-Store Retail | Revenue generated from physical retail locations across the U.S. | Most revenue comes from people buying equipment and clothes in physical stores. |
| E-commerce | Online sales and digital fulfillment services. | A significant and growing portion of sales happens online, offering convenience. |
| Geography | Operations concentrated primarily within the United States. | The company is highly sensitive to the health of the American consumer economy. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 15.29 | Forward PE 10.06 | Enterprise Value 19.57B | Price to Sales(TTM) 0.59 |
Enterprise Value 19.57B | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.93 | Enterprise Value to EBITDA 10.64 | Shares Outstanding 65.36M | Shares Floating 60.38M |
Shares Outstanding 65.36M | Shares Floating 60.38M | ||
Percent Insiders 4.48 | Percent Institutions 107.54 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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