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SRAD 
Sportradar Group AG (SRAD)
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Upturn Advisory Summary
01/08/2026: SRAD (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $32.92
1 Year Target Price $32.92
| 10 | Strong Buy |
| 3 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 44.61% | Avg. Invested days 54 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 01/08/2026 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.23B USD | Price to earnings Ratio 61.94 | 1Y Target Price 32.92 |
Price to earnings Ratio 61.94 | 1Y Target Price 32.92 | ||
Volume (30-day avg) 15 | Beta 2.02 | 52 Weeks Range 18.09 - 32.22 | Updated Date 01/8/2026 |
52 Weeks Range 18.09 - 32.22 | Updated Date 01/8/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.72% | Operating Margin (TTM) 18.47% |
Management Effectiveness
Return on Assets (TTM) 3.79% | Return on Equity (TTM) 9.95% |
Valuation
Trailing PE 61.94 | Forward PE 38.46 | Enterprise Value 5884813555 | Price to Sales(TTM) 5.07 |
Enterprise Value 5884813555 | Price to Sales(TTM) 5.07 | ||
Enterprise Value to Revenue 4.1 | Enterprise Value to EBITDA 10.11 | Shares Outstanding 217584591 | Shares Floating 155044664 |
Shares Outstanding 217584591 | Shares Floating 155044664 | ||
Percent Insiders 1.34 | Percent Institutions 91.3 |
Upturn AI SWOT
Sportradar Group AG
Company Overview
History and Background
Sportradar Group AG was founded in 2001 in Switzerland. Initially focused on data collection and analysis for betting operators, the company has significantly expanded its scope. Key milestones include becoming a leading global provider of sports data and content, expanding into lottery solutions, and achieving a listing on the NASDAQ stock exchange in 2021. Sportradar has evolved from a data provider to a comprehensive sports technology and data company.
Core Business Areas
- Sports Content and Applications: Provides a wide range of data, betting solutions, and content for sports betting operators, media companies, and sports federations. This includes live data, odds solutions, and audiovisual content.
- Lottery Solutions: Offers a comprehensive suite of products and services to lottery organizations worldwide, including gaming platforms, betting solutions, and data management.
- Advertising Solutions: Leverages its data and technology to provide targeted advertising solutions for sports-related businesses.
Leadership and Structure
Sportradar Group AG is led by a management board and overseen by a supervisory board. Carsten Thomsen is the CEO, and a team of experienced executives manages different business units and functional areas. The company operates globally with offices in numerous countries.
Top Products and Market Share
Key Offerings
- Live Data and Odds Solutions: Sportradar provides real-time data feeds for a vast array of sporting events, enabling betting operators to offer dynamic odds and betting markets. Competitors include Genius Sports Group, Stats Perform, and others.
- AV Content and Streaming: Offers live audiovisual content for sporting events, enhancing the betting and fan experience. Competitors include Perform Group (now DAZN) and various rights holders.
- In-Play Betting Solutions: Advanced technological solutions that facilitate seamless in-play betting for operators, including data processing, risk management, and betting platform integration. Competitors include Kambi Group, BetConstruct, and other betting technology providers.
- Fantasy Sports Solutions: Provides data and tools for fantasy sports platforms, enabling operators to run and manage their fantasy leagues. Competitors include DraftKings and FanDuel, who also have in-house capabilities.
Market Dynamics
Industry Overview
The sports data and technology industry is characterized by rapid growth, driven by the legalization of sports betting, increasing demand for real-time data, and the evolution of digital media consumption. The industry is highly competitive and capital-intensive, with a focus on technological innovation and data accuracy.
Positioning
Sportradar is a leading global player in the sports data and betting technology market. Its competitive advantages lie in its extensive data coverage, proprietary technology, strong relationships with sports federations and betting operators, and a diversified product portfolio. The company has a significant first-mover advantage in many markets and a robust global infrastructure.
Total Addressable Market (TAM)
The global sports betting and data market is estimated to be in the tens of billions of dollars and is projected to grow significantly. Sportradar is well-positioned to capture a substantial share of this TAM through its various business segments, including betting solutions, media, and advertising.
Upturn SWOT Analysis
Strengths
- Extensive global sports data coverage
- Proprietary technology and AI capabilities
- Strong relationships with sports federations and leagues
- Diversified revenue streams (betting, media, lottery)
- Global operational presence
- First-mover advantage in certain markets
Weaknesses
- Reliance on sports rights holders for data access
- Potential for regulatory changes impacting sports betting
- High upfront investment in technology and data acquisition
- Intense competition
- Geopolitical risks in international markets
Opportunities
- Expansion of regulated sports betting markets globally
- Growth of fantasy sports and esports
- Increasing demand for integrated sports data and betting solutions
- Leveraging AI for enhanced analytics and personalized content
- Partnerships with emerging technology providers
Threats
- Intensifying competition from both established players and new entrants
- Data breaches and cybersecurity risks
- Adverse regulatory changes or outright bans on sports betting in certain jurisdictions
- Economic downturns impacting consumer spending on entertainment and betting
- Changes in sports fan engagement and media consumption habits
Competitors and Market Share
Key Competitors
- Genius Sports Group (GENI)
- Stats Perform
- Sporting Solutions (part of BetConstruct)
- IMG Arena
Competitive Landscape
Sportradar's advantages include its comprehensive data coverage, established relationships, and diversified offerings. However, competitors like Genius Sports Group are also strong players with significant market presence and technological capabilities. The landscape is fragmented, with specialized providers also competing for market share.
Major Acquisitions
NBDS (Nordic Betting Data Solutions)
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: To strengthen its betting content offering, particularly in the Nordic region, and expand its portfolio of pre-match data and insights.
Sporting Solutions
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance its B2B betting solutions and expand its product suite for operators, particularly in fantasy sports and content provision.
Growth Trajectory and Initiatives
Historical Growth: Sportradar has experienced substantial historical growth, marked by the expansion of its product offerings, geographic reach, and customer base. This growth has been fueled by both organic development and strategic acquisitions, solidifying its position in the sports data and technology sector.
Future Projections: Analyst estimates for Sportradar's future growth are generally positive, projecting continued expansion driven by the global legalization of sports betting, increasing demand for data-driven services, and innovations in areas like AI and esports. Specific growth rate projections (e.g., CAGR) would be available in financial analyst reports.
Recent Initiatives: Recent initiatives include expanding into new sports and markets, developing advanced AI-powered analytics, enhancing its advertising solutions, and making strategic acquisitions to broaden its service portfolio and technological capabilities. For example, the acquisition of NBDS to bolster its betting content offering.
Summary
Sportradar Group AG is a strong player in the sports data and technology sector, benefiting from global sports betting growth and digital media trends. Its comprehensive data coverage, technological innovation, and diversified business model are key strengths. However, it faces significant competition and the inherent risks of regulatory changes and data dependency. Continued investment in technology and strategic expansion are crucial for sustained success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Sportradar Group AG Investor Relations
- Financial News Outlets (e.g., Reuters, Bloomberg)
- Industry Analyst Reports
- Company Press Releases
Disclaimers:
This JSON output is generated for informational purposes only and should not be considered as financial advice. Numerical data, especially financial metrics and market share percentages, are estimates and subject to change based on the latest available information. Specific acquisition prices may not be publicly disclosed. The AI-based rating is an automated assessment and does not guarantee future performance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sportradar Group AG
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-09-14 | Founder, CEO & Director Mr. Carsten Koerl | ||
Sector Technology | Industry Software - Application | Full time employees 4582 | Website https://sportradar.com |
Full time employees 4582 | Website https://sportradar.com | ||
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in Switzerland, the United States, North America, Africa, the Asia Pacific, the Middle East, Europe, Latin America, and the Caribbean. The company offers betting technology and solutions, including betting and gaming content; real-time sports data points; pre-match and live odds services; streaming and betting engagement services; iGaming, which includes virtual soccer, horse and dog racing, basketball, tennis, baseball, and cricket; managed betting and trading services; and sports betting and gaming platform. It also provides sports content, technology, and services that include marketing services; sports media services comprising data, content and solutions for broadcasters, publishers, rights-holders, and technology companies; integrity services, including monitoring, intelligence, education, consultancy, rights protection, and regulatory solutions; and sports performance solutions for competition management, official data generation, automated content distribution and performance analysis, which include video and analytics, and coaching and scouting products. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
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