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Sportradar Group AG (SRAD)



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Upturn Advisory Summary
09/16/2025: SRAD (4-star) is a REGULAR-BUY. BUY since 21 days. Simulated Profits (-3.32%). Updated daily EoD!
1 Year Target Price $33.72
1 Year Target Price $33.72
10 | Strong Buy |
3 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 51.15% | Avg. Invested days 54 | Today’s Advisory Regular Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.86B USD | Price to earnings Ratio 74.88 | 1Y Target Price 33.72 |
Price to earnings Ratio 74.88 | 1Y Target Price 33.72 | ||
Volume (30-day avg) 15 | Beta 2.07 | 52 Weeks Range 11.72 - 32.22 | Updated Date 09/16/2025 |
52 Weeks Range 11.72 - 32.22 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.2% | Operating Margin (TTM) 9.2% |
Management Effectiveness
Return on Assets (TTM) 3.37% | Return on Equity (TTM) 11.94% |
Valuation
Trailing PE 74.88 | Forward PE 60.98 | Enterprise Value 8671987320 | Price to Sales(TTM) 7.44 |
Enterprise Value 8671987320 | Price to Sales(TTM) 7.44 | ||
Enterprise Value to Revenue 6.2 | Enterprise Value to EBITDA 14.67 | Shares Outstanding 217584992 | Shares Floating 528563336 |
Shares Outstanding 217584992 | Shares Floating 528563336 | ||
Percent Insiders 1.34 | Percent Institutions 87.8 |
Upturn AI SWOT
Sportradar Group AG

Company Overview
History and Background
Sportradar Group AG was founded in 2001. Initially focused on providing data for sports betting, it has expanded into providing sports data and content to media companies, sports federations, and leagues globally. It went public via SPAC in 2021.
Core Business Areas
- United States: This segment focuses on the United States market, offering sports data, betting, and media solutions tailored to the needs of U.S. sports leagues, media companies, and betting operators.
- Rest of World Betting: Provides sports data, odds suggestions, and live streaming solutions to betting operators outside the United States. Key offerings include pre-match and live betting services.
- Rest of World AV: Provides data and streaming solutions to media companies and sports federations. Includes services like data visualization, newsroom solutions, and OTT platforms.
Leadership and Structure
Carsten Koerl is the CEO. The organizational structure includes divisions focused on betting, media, and sports solutions, with regional teams catering to specific markets.
Top Products and Market Share
Key Offerings
- Betting Solutions: Provides comprehensive betting solutions, including pre-match data, live data, odds suggestions, and trading tools. Market share is approximately 25-30% in the global sports betting data market. Competitors include Genius Sports and Stats Perform. Revenue not precisely disclosable but it is the highest revenue earning product.
- AV Solutions: Offers audiovisual solutions such as live streaming, data visualization, and content management for media companies and sports federations. Market share is around 15-20% in the AV solutions market. Competitors include IMG ARENA and Deltatre. Revenue not precisely disclosable.
- Ad:s: Provides marketing solutions to sports books and betting operators. Competitors include Income Access and Better Collective. Revenue not precisely disclosable.
Market Dynamics
Industry Overview
The sports data and technology market is experiencing significant growth, driven by the increasing legalization of sports betting globally and the growing demand for engaging sports content. Key trends include the adoption of advanced analytics, the integration of AI and machine learning, and the rise of esports.
Positioning
Sportradar is a leading provider of sports data and technology solutions, with a strong global presence and a comprehensive product portfolio. Its competitive advantages include its extensive data coverage, its advanced technology platform, and its strong relationships with sports leagues and betting operators.
Total Addressable Market (TAM)
The global sports data market is expected to reach $15+ billion by 2028. Sportradar is positioned to capture a significant share of this market through its comprehensive product offerings and strategic partnerships. Sportradar is positioned very well and has an opportunity to be a market leader.
Upturn SWOT Analysis
Strengths
- Extensive data coverage
- Advanced technology platform
- Strong relationships with sports leagues
- Global presence
- Comprehensive product portfolio
Weaknesses
- Reliance on relationships with sports leagues
- Potential regulatory hurdles
- Competition from other data providers
- Valuation premium relative to peers
Opportunities
- Expansion into new markets
- Growth in sports betting
- Adoption of new technologies
- Strategic partnerships
- Growing eSports market
Threats
- Increasing competition
- Changing regulations
- Data breaches
- Economic downturns
- Disruptive technologies
Competitors and Market Share
Key Competitors
- GENI
- MSGN
- DATA
Competitive Landscape
Sportradar benefits from having a broader set of sport league and bookmaker relationships, and a well-regarded global sales footprint. However, it also faces pricing pressure and competition for new contracts.
Major Acquisitions
Synergy Sports
- Year: 2021
- Acquisition Price (USD millions): 73
- Strategic Rationale: Strengthened Sportradar's position in data and analytics for major US sports leagues.
Growth Trajectory and Initiatives
Historical Growth: Sportradar has experienced strong revenue growth driven by the expansion of the sports betting market and increased demand for its data and technology solutions. Further detail needs financial data over the last 3 years.
Future Projections: Analysts expect Sportradar to continue to grow its revenue at a rapid pace, driven by the growth of the global sports betting market and its expansion into new markets. Further analysis requires analyst estimates which are not freely accessible.
Recent Initiatives: Recent initiatives include strategic partnerships with sports leagues, acquisitions of complementary businesses, and investments in new technologies.
Summary
Sportradar is a strong player in the sports data and technology market, benefiting from the global growth of sports betting and its extensive relationships. However, competition is increasing, and the company faces potential regulatory hurdles. It must continue to innovate and expand its product offerings to maintain its competitive advantage. Sportradar should focus on sustainable, profitable growth over rapid expansion.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered as financial advice. Market data is subject to change. AI-based ratings are based on limited information and represent only an opinion. Consult a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sportradar Group AG
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-09-14 | Founder, CEO & Director Mr. Carsten Koerl | ||
Sector Technology | Industry Software - Application | Full time employees 4582 | Website https://sportradar.com |
Full time employees 4582 | Website https://sportradar.com |
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in Switzerland, the United States, North America, Africa, the Asia Pacific, the Middle East, Europe, Latin America, and the Caribbean. The company offers betting technology and solutions, including betting and gaming content; real-time sports data points; pre-match and live odds services; streaming and betting engagement services; iGaming, which includes virtual soccer, horse and dog racing, basketball, tennis, baseball, and cricket; managed betting and trading services; and sports betting and gaming platform. It also provides sports content, technology, and services that include marketing services; sports media services comprising data, content and solutions for broadcasters, publishers, rights-holders, and technology companies; integrity services, including monitoring, intelligence, education, consultancy, rights protection, and regulatory solutions; and sports performance solutions for competition management, official data generation, automated content distribution and performance analysis, which include video and analytics, and coaching and scouting products. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.

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