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SRAD 
Sportradar Group AG (SRAD)
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Upturn Advisory Summary
12/09/2025: SRAD (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $33.28
1 Year Target Price $33.28
| 10 | Strong Buy |
| 3 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 44.61% | Avg. Invested days 54 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/09/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.79B USD | Price to earnings Ratio 67.47 | 1Y Target Price 33.28 |
Price to earnings Ratio 67.47 | 1Y Target Price 33.28 | ||
Volume (30-day avg) 15 | Beta 2.03 | 52 Weeks Range 16.27 - 32.22 | Updated Date 12/9/2025 |
52 Weeks Range 16.27 - 32.22 | Updated Date 12/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-12 | When - | Estimate 0.0793 | Actual 0.1167 |
Profitability
Profit Margin 7.72% | Operating Margin (TTM) 18.47% |
Management Effectiveness
Return on Assets (TTM) 3.79% | Return on Equity (TTM) 9.95% |
Valuation
Trailing PE 67.47 | Forward PE 51.55 | Enterprise Value 6300491495 | Price to Sales(TTM) 5.53 |
Enterprise Value 6300491495 | Price to Sales(TTM) 5.53 | ||
Enterprise Value to Revenue 4.41 | Enterprise Value to EBITDA 10.86 | Shares Outstanding 217584591 | Shares Floating 154927529 |
Shares Outstanding 217584591 | Shares Floating 154927529 | ||
Percent Insiders 1.34 | Percent Institutions 91.3 |
Upturn AI SWOT
Sportradar Group AG
Company Overview
History and Background
Sportradar Group AG was founded in 2001 in St. Gallen, Switzerland, by Carsten Koerl. Initially focusing on data collection and analysis for sports betting, it has since evolved into a leading global provider of sports data and analytics. Key milestones include expanding its sports coverage, developing advanced technological solutions for betting operators and media companies, and growing its international presence. The company went public on the Nasdaq stock exchange in September 2021.
Core Business Areas
- Betting Services: Providing comprehensive data, odds, and betting solutions to sports betting operators worldwide. This includes live data feeds, pre-match odds, risk management tools, and betting event content.
- Media & Content Services: Offering sports data, insights, and engaging content to media outlets and digital platforms. This segment focuses on enhancing fan engagement through rich data visualizations, live scores, statistics, and editorial content.
- Advisory and Marketing Services: Leveraging data analytics to provide insights and strategic advice to sports federations, leagues, and brands for marketing and integrity purposes.
Leadership and Structure
Sportradar is led by its founder and CEO, Carsten Koerl. The company operates with a global structure, with significant offices and operational hubs across Europe, North America, and Asia. Its organizational structure is designed to support its diverse service offerings across betting, media, and advisory segments.
Top Products and Market Share
Key Offerings
- Description: Real-time data for a vast array of sports, crucial for live betting and media. Competitors include Stats Perform, Genius Sports, and various smaller regional data providers.
- Market Share Data: Not publicly disclosed for specific products, but Sportradar is a dominant player in the sports data provision market.
- Product Name 1: Live Data Feeds
- Description: Automated and curated odds compilation for bookmakers, enabling efficient and competitive betting offerings. Competitors include Oddschecker (part of Flutter Entertainment), Genius Sports, and internal solutions of large betting operators.
- Market Share Data: Not publicly disclosed for specific products, but Sportradar is a leading provider of odds solutions.
- Product Name 2: Odds Solutions
- Description: A comprehensive platform delivering statistics, insights, and engaging content to media partners and fantasy sports operators. Competitors include Stats Perform, Gracenote (an S&P Global company), and various sports media analytics firms.
- Market Share Data: Not publicly disclosed for specific products, but Sportradar is a significant player in sports data for media.
- Product Name 3: Sports Content & Analytics Platform
Market Dynamics
Industry Overview
The sports data and betting technology industry is rapidly growing, driven by the global legalization of sports betting, increasing fan engagement with digital content, and the demand for real-time, accurate data. Technological advancements in AI, machine learning, and cloud computing are further shaping the industry.
Positioning
Sportradar is a leading global provider of sports data and analytics, operating at the intersection of sports, betting, and media. Its competitive advantages lie in its extensive data coverage across numerous sports and leagues, advanced technological capabilities, long-standing relationships with sports federations and betting operators, and a strong commitment to data integrity.
Total Addressable Market (TAM)
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Upturn SWOT Analysis
Strengths
- Extensive global sports data coverage.
- Strong technological infrastructure and innovation.
- Long-standing partnerships with sports organizations and betting operators.
- Established brand reputation and trust.
- Diversified revenue streams across betting and media.
Weaknesses
- Reliance on third-party data providers for certain niche sports.
- High operational costs associated with data acquisition and technology development.
- Intense competition from established players and emerging tech companies.
- Potential regulatory changes impacting the sports betting landscape.
Opportunities
- Expansion into new and emerging sports markets.
- Growth of regulated sports betting in North America and other regions.
- Development of new AI-driven analytics and fan engagement products.
- Strategic acquisitions to broaden service offerings or market reach.
- Increased demand for sports data in fantasy sports and esports.
Threats
- Intensifying competition and price pressure.
- Data breaches and cybersecurity risks.
- Changes in sports betting regulations and licensing.
- Economic downturns impacting consumer spending on entertainment and betting.
- Disruption from new technologies or business models.
Competitors and Market Share
Key Competitors
- Stats Perform (Private)
- Genius Sports Limited (GENI)
- Flutter Entertainment PLC (FLUT) - Through its various brands and data divisions
Competitive Landscape
Sportradar competes in a highly dynamic and competitive landscape. Its advantages include its broad sports coverage and established relationships. However, competitors like Genius Sports are also rapidly growing and innovating, particularly in the sports betting technology space. Flutter Entertainment, as a major betting operator, has its own internal data capabilities and also partners with data providers.
Major Acquisitions
Sportech Racing and Digital
- Year: 2021
- Acquisition Price (USD millions): 139
- Strategic Rationale: To strengthen its U.S. betting business and expand its product offering in the North American market, particularly in pari-mutuel betting.
B4A, LLC (BettingData)
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance its data offering for US sports, particularly in college sports.
Adverity
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: To bolster its marketing technology capabilities and offer more sophisticated advertising solutions to its clients.
Growth Trajectory and Initiatives
Historical Growth: Sportradar has demonstrated consistent historical revenue growth, driven by the expansion of its service offerings, global reach, and the increasing legalization of sports betting. The company has seen a steady increase in its customer base and the volume of data it processes.
Future Projections: Analysts project continued revenue growth for Sportradar, driven by its strong market position, ongoing expansion into new markets (particularly North America), and the increasing demand for its advanced data analytics and betting solutions. Projections often suggest mid-to-high single-digit to low double-digit revenue growth in the coming years.
Recent Initiatives: Recent initiatives include the expansion of its US presence through partnerships and acquisitions, investment in AI and machine learning for enhanced data analysis and product development, and efforts to secure long-term data rights agreements with major sports leagues.
Summary
Sportradar Group AG is a strong player in the sports data and analytics market, benefiting from consistent revenue growth and a robust position in the expanding global sports betting industry. Its extensive data coverage and technological innovation are key strengths, though it faces intense competition and regulatory uncertainties. The company's focus on reinvestment for growth through acquisitions and product development indicates a strategy for continued expansion, but it needs to closely monitor competitive pressures and regulatory shifts.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Sportradar Group AG Investor Relations
- Company Annual Reports and Financial Statements
- Market Research Reports (various)
- Financial News Outlets (e.g., Reuters, Bloomberg)
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data and TAM figures are estimates and subject to change. Financial data is based on reported figures and may be subject to restatements. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sportradar Group AG
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-09-14 | Founder, CEO & Director Mr. Carsten Koerl | ||
Sector Technology | Industry Software - Application | Full time employees 4582 | Website https://sportradar.com |
Full time employees 4582 | Website https://sportradar.com | ||
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in Switzerland, the United States, North America, Africa, the Asia Pacific, the Middle East, Europe, Latin America, and the Caribbean. The company offers betting technology and solutions, including betting and gaming content; real-time sports data points; pre-match and live odds services; streaming and betting engagement services; iGaming, which includes virtual soccer, horse and dog racing, basketball, tennis, baseball, and cricket; managed betting and trading services; and sports betting and gaming platform. It also provides sports content, technology, and services that include marketing services; sports media services comprising data, content and solutions for broadcasters, publishers, rights-holders, and technology companies; integrity services, including monitoring, intelligence, education, consultancy, rights protection, and regulatory solutions; and sports performance solutions for competition management, official data generation, automated content distribution and performance analysis, which include video and analytics, and coaching and scouting products. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
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