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Upturn AI SWOT - About
SSP 
E. W. Scripps Co Class A (SSP)
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Upturn Advisory Summary
07/17/2025: SSP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $5.58
1 Year Target Price $5.58
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -84.17% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 284.18M USD | Price to earnings Ratio 3.45 | 1Y Target Price 5.58 |
Price to earnings Ratio 3.45 | 1Y Target Price 5.58 | ||
Volume (30-day avg) 5 | Beta 1.02 | 52 Weeks Range 1.36 - 4.17 | Updated Date 07/17/2025 |
52 Weeks Range 1.36 - 4.17 | Updated Date 07/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.71% | Operating Margin (TTM) 5.95% |
Management Effectiveness
Return on Assets (TTM) 4.92% | Return on Equity (TTM) 11.37% |
Valuation
Trailing PE 3.45 | Forward PE 3.66 | Enterprise Value 3429436292 | Price to Sales(TTM) 0.11 |
Enterprise Value 3429436292 | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue 1.39 | Enterprise Value to EBITDA 6.32 | Shares Outstanding 75777800 | Shares Floating 61324535 |
Shares Outstanding 75777800 | Shares Floating 61324535 | ||
Percent Insiders 17.97 | Percent Institutions 73.03 |
Upturn AI SWOT
E. W. Scripps Co Class A
Company Overview
History and Background
The E. W. Scripps Company was founded in 1878 by Edward Willis Scripps. Initially focused on newspapers, it has evolved into a diversified media company with interests in television broadcasting, digital media, and podcasting. Significant milestones include the expansion into broadcasting in the 1940s and the acquisition of various media assets over the years.
Core Business Areas
- Local Media: Operates television stations in various markets across the United States, focusing on local news, information, and entertainment.
- Scripps Networks: Comprises national television networks that are distributed over-the-air, on cable, and via streaming platforms.
- Newsy: A national news network delivering objective, fact-based news and analysis across multiple platforms.
Leadership and Structure
The leadership team is headed by Adam Symson (President and CEO). The organizational structure includes divisions for local media, national networks, and corporate functions like finance, legal, and human resources.
Top Products and Market Share
Key Offerings
- Local Television Stations: Operates approximately 61 stations in 41 markets. Competitors include other local TV station groups owned by companies like Nexstar (NXST), Sinclair Broadcast Group (SBG), and Gray Television (GTN). Revenue is derived from advertising sales and retransmission fees.
- Scripps Networks (e.g., ION, Bounce, Laff, Grit, Court TV): National broadcast networks reaching over 94% of U.S. television households. Revenue comes from advertising sales and affiliate fees. Competitors include networks owned by Paramount Global (PARA), Fox Corporation (FOXA), and NBCUniversal (CMCSA).
- Newsy: News network available over-the-air, streaming, and on cable/satellite. Competitors include CNN (WBD), Fox News (FOXA), and MSNBC (CMCSA).
Market Dynamics
Industry Overview
The media industry is evolving rapidly due to changing consumer habits, technological advancements, and increased competition. Cord-cutting and the shift to streaming have created both challenges and opportunities for media companies.
Positioning
E. W. Scripps Co Class A is positioned as a diversified media company with a focus on local news and national networks. Its competitive advantages include a strong portfolio of television stations and a growing presence in the streaming space.
Total Addressable Market (TAM)
The TAM for local broadcasting and national networks is estimated to be in the tens of billions of dollars. Scripps is positioned to capture a share of this market through its diverse content offerings and distribution channels.
Upturn SWOT Analysis
Strengths
- Diversified revenue streams (local, national, digital)
- Strong local news presence
- Extensive distribution network
- Experienced management team
Weaknesses
- Exposure to advertising revenue fluctuations
- Dependence on traditional broadcasting models
- High debt levels
- Competition from larger media conglomerates
Opportunities
- Growth in streaming and digital media
- Expansion of national network portfolio
- Strategic acquisitions
- Increased demand for local news and information
Threats
- Cord-cutting and declining linear TV viewership
- Increased competition from digital platforms
- Economic downturn impacting advertising revenue
- Regulatory changes
Competitors and Market Share
Key Competitors
- NXST
- SBGI
- GTN
- TEGNA
Competitive Landscape
E. W. Scripps Co Class A faces intense competition from larger media conglomerates with greater resources. However, its focus on local news and national networks provides a competitive advantage.
Major Acquisitions
ION Media
- Year: 2021
- Acquisition Price (USD millions): 2650
- Strategic Rationale: Expanded national network footprint and increased revenue from retransmission fees.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by acquisitions and expansion into new media platforms. Historical growth data requires access to past financial statements.
Future Projections: Analyst estimates project moderate growth in revenue and earnings, driven by digital initiatives and increased retransmission fees. Specific projections require analyst reports.
Recent Initiatives: Recent initiatives include the expansion of Scripps Networks, investment in Newsy, and strategic acquisitions to strengthen its portfolio.
Summary
E. W. Scripps Co Class A is a diversified media company with a strong presence in local broadcasting and national networks. It faces challenges from cord-cutting and competition but is capitalizing on opportunities in digital media and streaming. Strategic acquisitions have strengthened its portfolio, and the company is focused on driving growth through innovation and operational efficiency. Scripps needs to manage its debt and adapt to the evolving media landscape to maintain its competitive position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Investment decisions should be made after consulting with a qualified financial advisor. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About E. W. Scripps Co Class A
Exchange NASDAQ | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1988-06-29 | President, CEO & Director Mr. Adam P. Symson | ||
Sector Communication Services | Industry Broadcasting | Full time employees 5000 | Website https://www.scripps.com |
Full time employees 5000 | Website https://www.scripps.com | ||
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments. The Local Media segment operates broadcast television stations, which produce over-the-air news, information, sports, entertainment content, and related digital operations; runs network, syndicated, and original programming, as well as local sporting events; and provides core and political advertising services. The Scripps Networks segment offers national television networks through free over-the-air broadcast, cable/satellite, connected TV, and digital distribution. This segment also provides Scripp News, a national news network, which provides politics, entertainment, science, and technology news; Court TV that showcases live trials; entertainment brands, such as ION, Bounce, Grit, ION Mystery, ION Plus, and Laff. The company provides digital presence through online, mobile, connected television, and social platforms; Scripps National Spelling Bee, which shows educational programs; and Nuvyyo, which offers consumers DVR product solutions to watch and record free over-the-air HDTV on connected devices. It serves audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.
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