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SSP 
E. W. Scripps Co Class A (SSP)
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Upturn Advisory Summary
12/10/2025: SSP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $5.62
1 Year Target Price $5.62
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -83.53% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 420.03M USD | Price to earnings Ratio - | 1Y Target Price 5.62 |
Price to earnings Ratio - | 1Y Target Price 5.62 | ||
Volume (30-day avg) 5 | Beta 0.67 | 52 Weeks Range 1.36 - 4.91 | Updated Date 12/10/2025 |
52 Weeks Range 1.36 - 4.91 | Updated Date 12/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.99% | Operating Margin (TTM) 7.53% |
Management Effectiveness
Return on Assets (TTM) 3.67% | Return on Equity (TTM) 1.86% |
Valuation
Trailing PE - | Forward PE 3.66 | Enterprise Value 3551706095 | Price to Sales(TTM) 0.18 |
Enterprise Value 3551706095 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 1.53 | Enterprise Value to EBITDA 8.52 | Shares Outstanding 76869408 | Shares Floating 55443610 |
Shares Outstanding 76869408 | Shares Floating 55443610 | ||
Percent Insiders 27.63 | Percent Institutions 76.62 |
Upturn AI SWOT
E. W. Scripps Co Class A
Company Overview
History and Background
The E. W. Scripps Company was founded in 1878 by Edward Willis Scripps. It began as a small newspaper and grew into a significant media conglomerate, known for its journalism and broadcasting operations. Key milestones include its expansion into television in the mid-20th century and its subsequent diversification into other media forms. In recent years, Scripps has focused on local news and television broadcasting, while also investing in digital media and connected TV.
Core Business Areas
- Local News: Operates a portfolio of local news websites and newspapers, providing news and information to specific geographic communities. Focuses on community journalism and local relevance.
- Television Broadcasting: Owns and operates a significant number of television stations across the United States, primarily affiliated with major broadcast networks. These stations serve local markets with news, sports, and entertainment programming.
- Newsy: A multiplatform national news organization that provides neutral, fact-based reporting. It distributes content through its own platforms and through partnerships with other media companies.
- Scripps Networks: Manages a portfolio of cable networks and related content, offering a variety of entertainment and lifestyle programming.
Leadership and Structure
The E. W. Scripps Company is led by a Board of Directors and a senior management team. Key executives include the Chief Executive Officer, Chief Financial Officer, and heads of various business segments. The company operates as a publicly traded entity with Class A and Class C common stock.
Top Products and Market Share
Key Offerings
- Local Television Stations: Scripps operates numerous local television stations (e.g., WCPO in Cincinnati, WXYZ in Detroit). These stations are crucial for local advertising revenue and community engagement. Competitors include other local broadcast groups like Nexstar Media Group, Gray Television, and Tegna Inc.
- Local News Websites: Scripps' local news websites (e.g., Cincinnati.com, The Repository) provide digital news content, serving as platforms for local advertising and subscriptions. Competitors include local newspapers, other digital news aggregators, and social media platforms.
- Newsy: Newsy is a national news service. While it has a direct audience, its primary distribution is often through partnerships. Its competitors are other national news providers and digital news outlets like CNN, Fox News, MSNBC, and digital-native news organizations.
Market Dynamics
Industry Overview
The media industry, particularly local news and television broadcasting, is undergoing significant transformation. It faces challenges from digital disruption, changing advertising models, and evolving consumer media consumption habits. However, there is also a growing demand for credible local news and diversified content platforms.
Positioning
E. W. Scripps Co is positioned as a significant player in local news and television broadcasting. Its strengths lie in its established local presence, strong brand recognition in many markets, and a diversified portfolio of media assets. The company aims to leverage its local expertise and expand its digital footprint to capture evolving market opportunities.
Total Addressable Market (TAM)
The TAM for local news and advertising is substantial, encompassing local businesses and audiences seeking relevant information. For television broadcasting, the TAM is linked to advertising spend and retransmission fees. Scripps is positioned to capture a portion of this TAM through its extensive network of local operations, but faces intense competition and a shifting media landscape.
Upturn SWOT Analysis
Strengths
- Strong local market presence and brand recognition.
- Diversified portfolio of media assets (TV, digital, news).
- Established journalism expertise and reputation.
- Significant number of television stations in key markets.
Weaknesses
- Reliance on advertising revenue, which can be cyclical.
- Challenges in adapting to the rapid pace of digital media evolution.
- Competition from larger, more diversified media conglomerates.
- Potential for declining print newspaper circulation.
Opportunities
- Expansion of digital advertising and subscription models.
- Growth in connected TV and over-the-top (OTT) content distribution.
- Leveraging local news expertise for national platforms like Newsy.
- Strategic acquisitions to expand market reach or diversify revenue streams.
Threats
- Continued decline in traditional advertising spend.
- Increasing competition from digital-native news sources and social media.
- Regulatory changes impacting broadcasting.
- Economic downturns affecting advertising budgets.
Competitors and Market Share
Key Competitors
- Nexstar Media Group (NXST)
- Gray Television (GTN)
- Tegna Inc. (TGNA)
Competitive Landscape
Scripps competes in a fragmented market for local advertising and news consumption. Its advantages include its established relationships with local communities and advertisers, and its diversified media assets. However, it faces challenges from larger competitors with greater scale, significant digital investments by tech giants, and the ongoing shift of advertising dollars to digital platforms.
Major Acquisitions
Kelman Media (Newsy)
- Year: 2021
- Acquisition Price (USD millions): 200
- Strategic Rationale: To bolster its national news offering and expand its digital video presence through the acquisition of Newsy, a multi-platform national news organization.
9 Local TV Stations from Cordillera Communications
- Year: 2017
- Acquisition Price (USD millions): 400
- Strategic Rationale: To expand its television station portfolio in key markets and enhance its broadcast advertising revenue.
Growth Trajectory and Initiatives
Historical Growth: Historically, Scripps has grown through both organic expansion of its media properties and strategic acquisitions. Its growth has been shaped by the evolution of the media landscape, from print to broadcast and now to digital and streaming.
Future Projections: Future growth projections for E. W. Scripps Co would depend on analyst assessments of its ability to adapt to digital trends, monetize its content across various platforms, and effectively manage its core television broadcasting business. Expected growth is likely tied to the performance of the advertising market and its success in developing new revenue streams.
Recent Initiatives: Recent initiatives may include investments in Newsy to expand its national reach, optimizing its local news operations for digital engagement, and exploring opportunities in connected TV advertising and content distribution.
Summary
E. W. Scripps Co operates a diversified media business with a strong focus on local news and television broadcasting. The company benefits from its established local presence and brand recognition. However, it faces significant challenges from the evolving digital media landscape and declining traditional advertising revenue. Success will depend on its ability to innovate in digital platforms, grow its subscription and connected TV offerings, and effectively manage its operational costs.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company financial reports (SEC filings)
- Financial news outlets (e.g., Wall Street Journal, Bloomberg)
- Industry analysis reports
Disclaimers:
This JSON output is generated based on publicly available information and may not be exhaustive. Market share data and financial figures are approximate and subject to change. It is not intended as financial advice. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About E. W. Scripps Co Class A
Exchange NASDAQ | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1988-06-29 | President, CEO & Director Mr. Adam P. Symson | ||
Sector Communication Services | Industry Broadcasting | Full time employees 5000 | Website https://www.scripps.com |
Full time employees 5000 | Website https://www.scripps.com | ||
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments. The Local Media segment operates broadcast television stations, which produce over-the-air news, information, sports, entertainment content, and related digital operations; runs network, syndicated, and original programming, as well as local sporting events; and provides core and political advertising services. The Scripps Networks segment offers national television networks through free over-the-air broadcast, cable/satellite, connected TV, and digital distribution. This segment also provides Scripp News, a national news network, which provides politics, entertainment, science, and technology news; Court TV that showcases live trials; entertainment brands, such as ION, Bounce, Grit, ION Mystery, ION Plus, and Laff. The company provides digital presence through online, mobile, connected television, and social platforms; Scripps National Spelling Bee, which shows educational programs; and Nuvyyo, which offers consumers DVR product solutions to watch and record free over-the-air HDTV on connected devices. It serves audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.
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