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Upturn AI SWOT - About
E. W. Scripps Co Class A (SSP)

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Upturn Advisory Summary
11/05/2025: SSP (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $5.62
1 Year Target Price $5.62
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -85.1% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 186.38M USD | Price to earnings Ratio 4.22 | 1Y Target Price 5.62 |
Price to earnings Ratio 4.22 | 1Y Target Price 5.62 | ||
Volume (30-day avg) 5 | Beta 0.73 | 52 Weeks Range 1.36 - 4.17 | Updated Date 11/5/2025 |
52 Weeks Range 1.36 - 4.17 | Updated Date 11/5/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When - | Estimate -0.36 | Actual - |
Profitability
Profit Margin 4.25% | Operating Margin (TTM) 8.42% |
Management Effectiveness
Return on Assets (TTM) 4.82% | Return on Equity (TTM) 8.44% |
Valuation
Trailing PE 4.22 | Forward PE 3.66 | Enterprise Value 3339538830 | Price to Sales(TTM) 0.08 |
Enterprise Value 3339538830 | Price to Sales(TTM) 0.08 | ||
Enterprise Value to Revenue 1.37 | Enterprise Value to EBITDA 6.43 | Shares Outstanding 76400410 | Shares Floating 61759876 |
Shares Outstanding 76400410 | Shares Floating 61759876 | ||
Percent Insiders 17.82 | Percent Institutions 71.86 |
Upturn AI SWOT
E. W. Scripps Co Class A

Company Overview
History and Background
The E. W. Scripps Company was founded in 1878. Initially a newspaper business, it has evolved into a diversified media company with a focus on television broadcasting and digital media.
Core Business Areas
- Local Media: Operates television stations and digital media operations, providing local news, information, and entertainment.
- Scripps Networks: A portfolio of national networks including ION, Bounce, Grit, Court TV, and Newsy (now Scripps News).
Leadership and Structure
The leadership team is headed by Adam P. Symson as President and CEO. The organizational structure includes divisions for local media, networks, and corporate functions.
Top Products and Market Share
Key Offerings
- Local Television Stations: Operates a portfolio of local television stations across the US. Revenue is derived from advertising sales and retransmission fees. Competitors vary by local market, including other broadcast networks and digital media outlets. No specific number for market share is available. Main Competitors are: Nexstar Media Group (NXST) and Sinclair Broadcast Group (SBGI)
- Scripps Networks: A portfolio of national television networks focusing on different audience segments. Revenue is derived from advertising sales and affiliate fees. Competitors include other cable and broadcast networks. No specific number for market share is available. Main Competitors are: Warner Bros. Discovery (WBD) and Paramount Global (PARA)
Market Dynamics
Industry Overview
The media industry is undergoing significant transformation with the rise of digital media and changing consumer habits. Traditional television is facing increased competition from streaming services, while local media is adapting to digital platforms.
Positioning
E. W. Scripps Co Class A is positioned as a diversified media company with a strong presence in local broadcasting and national networks. Its competitive advantages include a large portfolio of stations and networks, and a focus on news and information.
Total Addressable Market (TAM)
The TAM for local broadcasting and national networks is estimated to be in the billions of dollars. E. W. Scripps Co Class A's position in this TAM depends on its ability to compete with larger media companies and adapt to changing consumer preferences.
Upturn SWOT Analysis
Strengths
- Diversified revenue streams
- Strong local presence
- Portfolio of national networks
- Focus on news and information
Weaknesses
- Exposure to cyclical advertising markets
- Competition from larger media companies
- Debt level
- Dependence on retransmission fees
Opportunities
- Expansion of digital offerings
- Acquisition of additional stations and networks
- Growth of streaming services
- Increased demand for local news
Threats
- Decline in traditional television viewership
- Increased competition from digital media
- Changes in regulatory environment
- Economic downturn
Competitors and Market Share
Key Competitors
- NXST
- SBGI
- WBD
- PARA
Competitive Landscape
E. W. Scripps Co Class A faces intense competition from larger media companies with greater resources. Its ability to differentiate itself through its local focus and national networks is crucial.
Major Acquisitions
ION Media
- Year: 2021
- Acquisition Price (USD millions): 2650
- Strategic Rationale: Increased Scripps' reach into national broadcast networks, providing significant synergy opportunities.
Growth Trajectory and Initiatives
Historical Growth: Requires specific up-to-date data; cannot be hallucinated.
Future Projections: Requires specific up-to-date data; cannot be hallucinated.
Recent Initiatives: Requires specific up-to-date data; cannot be hallucinated.
Summary
E. W. Scripps Co Class A is a diversified media company with a strong position in local broadcasting and national networks. Its key strengths include its diversified revenue streams and focus on news. Potential challenges include cyclical advertising markets and competition from larger media companies. The acquisition of ION Media represents a significant growth opportunity. It needs to manage debt and viewership declines.
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Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About E. W. Scripps Co Class A
Exchange NASDAQ | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1988-06-29 | President, CEO & Director Mr. Adam P. Symson | ||
Sector Communication Services | Industry Broadcasting | Full time employees 5000 | Website https://www.scripps.com |
Full time employees 5000 | Website https://www.scripps.com | ||
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments. The Local Media segment operates broadcast television stations, which produce over-the-air news, information, sports, entertainment content, and related digital operations; runs network, syndicated, and original programming, as well as local sporting events; and provides core and political advertising services. The Scripps Networks segment offers national television networks through free over-the-air broadcast, cable/satellite, connected TV, and digital distribution. This segment also provides Scripp News, a national news network, which provides politics, entertainment, science, and technology news; Court TV that showcases live trials; entertainment brands, such as ION, Bounce, Grit, ION Mystery, ION Plus, and Laff. The company provides digital presence through online, mobile, connected television, and social platforms; Scripps National Spelling Bee, which shows educational programs; and Nuvyyo, which offers consumers DVR product solutions to watch and record free over-the-air HDTV on connected devices. It serves audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.

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