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Upturn AI SWOT - About
SSP 
E. W. Scripps Co Class A (SSP)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
08/28/2025: SSP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $5.62
1 Year Target Price $5.62
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -85.1% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 262.35M USD | Price to earnings Ratio 5.98 | 1Y Target Price 5.62 |
Price to earnings Ratio 5.98 | 1Y Target Price 5.62 | ||
Volume (30-day avg) 5 | Beta 1.02 | 52 Weeks Range 1.36 - 4.17 | Updated Date 08/29/2025 |
52 Weeks Range 1.36 - 4.17 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.21 | Actual -0.59 |
Profitability
Profit Margin 4.25% | Operating Margin (TTM) 8.42% |
Management Effectiveness
Return on Assets (TTM) 4.82% | Return on Equity (TTM) 8.44% |
Valuation
Trailing PE 5.98 | Forward PE 3.66 | Enterprise Value 3381055401 | Price to Sales(TTM) 0.11 |
Enterprise Value 3381055401 | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue 1.39 | Enterprise Value to EBITDA 6.51 | Shares Outstanding 76400400 | Shares Floating 61759876 |
Shares Outstanding 76400400 | Shares Floating 61759876 | ||
Percent Insiders 17.82 | Percent Institutions 71.99 |
Upturn AI SWOT
E. W. Scripps Co Class A
Company Overview
History and Background
The E. W. Scripps Company was founded in 1878 by Edward Willis Scripps. Originally a newspaper chain, it has evolved into a diversified media company with interests in television, radio, and digital media. Key milestones include its expansion into broadcasting in the 20th century and its recent strategic shifts towards over-the-air television and digital media.
Core Business Areas
- Local Media: Owns and operates television stations in various U.S. markets, focusing on local news and entertainment. Provides content to audiences through multiple platforms including over-the-air, cable, and digital.
- Scripps Networks: Owns and operates national television networks which target specific demographics with specialized content.
- Ion Media: Nationwide broadcasting network acquired by Scripps. Delivers free over-the-air TV.
Leadership and Structure
The E. W. Scripps Company is led by Adam Symson (President and CEO). The organizational structure includes various divisions for local media, national networks, and corporate functions, reporting to the CEO and the Board of Directors.
Top Products and Market Share
Key Offerings
- Local Television Broadcasting: Local news, syndicated programming, and network affiliations across Scripps' portfolio of television stations. Competitors include Nexstar Media Group (NXST), Sinclair Broadcast Group (SBGI), and Gray Television (GTN). Difficult to quantify market share due to local market variations, but Scripps has a significant footprint.
- National Television Networks: Targeted programming across national networks like ION, Court TV, Bounce, Laff, Grit, and Newsy. The market is highly competitive, including networks owned by ViacomCBS (PARA), NBCUniversal (CMCSA), and Disney (DIS). Revenue for this segment is a major driver of company performance.
Market Dynamics
Industry Overview
The media industry is undergoing rapid transformation, with shifts in consumer behavior toward digital platforms. Traditional broadcast media face challenges from cord-cutting and competition from streaming services. Over-the-air television is experiencing a resurgence due to its accessibility and affordability.
Positioning
E. W. Scripps Co Class A is positioned as a diversified media company focused on local broadcasting and national television networks. Its competitive advantages include its strong local presence, diverse content portfolio, and its strategic focus on over-the-air broadcasting.
Total Addressable Market (TAM)
The TAM for local TV advertising and national networks is estimated in the tens of billions of dollars annually. Scripps is positioned to capture a portion of this TAM through its focus on over-the-air broadcasting and diversified content offerings.
Upturn SWOT Analysis
Strengths
- Strong local market presence
- Diverse content portfolio
- Strategic focus on over-the-air broadcasting
- Experienced management team
- Significant Reach through Ion network
Weaknesses
- Dependence on advertising revenue
- Exposure to cord-cutting trends
- High debt levels due to acquisitions
- Vulnerability to economic downturns
Opportunities
- Growth in over-the-air television viewership
- Expansion of digital media offerings
- Strategic acquisitions to expand reach and content
- Increased demand for local news and information
Threats
- Competition from streaming services
- Decline in advertising revenue
- Regulatory changes affecting broadcasting
- Economic downturns impacting advertising spending
Competitors and Market Share
Key Competitors
- NXST
- SBGI
- GTN
- TEGNA
Competitive Landscape
E. W. Scripps Co Class A competes with other large media companies, as well as smaller players in local markets. Its competitive advantage lies in its diversified content portfolio, strong local presence, and focus on over-the-air broadcasting. It is smaller than Nexstar and Sinclair.
Major Acquisitions
Ion Media
- Year: 2021
- Acquisition Price (USD millions): 2650
- Strategic Rationale: Expanded Scripps' national networks business and reach. Enabled Scripps to leverage ION's broadcast spectrum to further its over-the-air strategy.
Growth Trajectory and Initiatives
Historical Growth: E. W. Scripps Co Class A's growth has been driven by acquisitions and organic growth in its core business areas. Past performance is available in SEC Filings.
Future Projections: Future growth projections are based on analyst estimates. These are subject to change based on market conditions.
Recent Initiatives: Recent initiatives include acquisitions to expand its national networks business, investment in digital media offerings, and the optimization of its local television station portfolio.
Summary
E. W. Scripps is a diversified media company with a strong focus on local and national broadcasting. Its acquisition of ION Media significantly expanded its reach, and the company is trying to capitalize on the resurgence of over-the-air television. However, it faces challenges from competition, cord-cutting, and economic downturns. The company also has debt which may be an impediment to future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Press Releases
- Analyst Reports
- Investor Relation pages of Competitor's websites
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. The information provided is based on available data, which may be subject to change. Investors should conduct their own research before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About E. W. Scripps Co Class A
Exchange NASDAQ | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1988-06-29 | President, CEO & Director Mr. Adam P. Symson | ||
Sector Communication Services | Industry Broadcasting | Full time employees 5000 | Website https://www.scripps.com |
Full time employees 5000 | Website https://www.scripps.com | ||
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments. The Local Media segment operates broadcast television stations, which produce over-the-air news, information, sports, entertainment content, and related digital operations; runs network, syndicated, and original programming, as well as local sporting events; and provides core and political advertising services. The Scripps Networks segment offers national television networks through free over-the-air broadcast, cable/satellite, connected TV, and digital distribution. This segment also provides Scripp News, a national news network, which provides politics, entertainment, science, and technology news; Court TV that showcases live trials; entertainment brands, such as ION, Bounce, Grit, ION Mystery, ION Plus, and Laff. The company provides digital presence through online, mobile, connected television, and social platforms; Scripps National Spelling Bee, which shows educational programs; and Nuvyyo, which offers consumers DVR product solutions to watch and record free over-the-air HDTV on connected devices. It serves audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.
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