Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
SSP 
E. W. Scripps Co Class A (SSP)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/17/2025: SSP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $5.62
1 Year Target Price $5.62
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -85.1% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 250.87M USD | Price to earnings Ratio 5.68 | 1Y Target Price 5.62 |
Price to earnings Ratio 5.68 | 1Y Target Price 5.62 | ||
Volume (30-day avg) 5 | Beta 1.06 | 52 Weeks Range 1.36 - 4.17 | Updated Date 09/17/2025 |
52 Weeks Range 1.36 - 4.17 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.25% | Operating Margin (TTM) 8.42% |
Management Effectiveness
Return on Assets (TTM) 4.82% | Return on Equity (TTM) 8.44% |
Valuation
Trailing PE 5.68 | Forward PE 3.66 | Enterprise Value 3360738781 | Price to Sales(TTM) 0.1 |
Enterprise Value 3360738781 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 1.38 | Enterprise Value to EBITDA 6.47 | Shares Outstanding 76400410 | Shares Floating 61759876 |
Shares Outstanding 76400410 | Shares Floating 61759876 | ||
Percent Insiders 17.82 | Percent Institutions 72.25 |
Upturn AI SWOT
E. W. Scripps Co Class A
Company Overview
History and Background
E.W. Scripps Company was founded in 1878 by Edward Willis Scripps. Initially focused on newspapers, it expanded into broadcasting in the early 20th century. It has evolved through various media platforms, including television, radio, and digital media.
Core Business Areas
- Local Media: Operates local television stations in various markets across the United States. These stations broadcast news, entertainment, and syndicated programming.
- Scripps Networks: Owns and operates national television networks that reach nearly every zip code in America. These networks focus on programming such as news, investigation and true crime programming as well as popular lifestyle brands.
Leadership and Structure
Adam P. Symson is the President and CEO. The company operates with a corporate structure that includes executive leadership, divisional heads for local media and national networks, and a board of directors.
Top Products and Market Share
Key Offerings
- Local News Broadcasting: Local news programs and content delivered through television and digital platforms. Market share varies by local market. Competitors include other local television stations and digital news outlets, such as Sinclair Broadcast Group (SBGI), Nexstar Media Group (NXST), and Gray Television (GTN).
- National Television Networks: National television networks offering a variety of programming, including Newsy, Court TV, ION, Bounce, Grit, Laff, and Defy TV. Market share is based on viewership and advertising revenue, competing with other national broadcast networks such as ABC, NBC, CBS and Fox (FOXA).
Market Dynamics
Industry Overview
The broadcasting industry is undergoing significant changes due to cord-cutting, the rise of streaming services, and evolving advertising models. Consolidation is also a factor.
Positioning
E.W. Scripps is positioned as a local and national broadcast company, focusing on news, information, and entertainment. Its competitive advantage lies in its local presence and diverse portfolio of national networks.
Total Addressable Market (TAM)
The TAM for broadcasting and media is substantial, measured in hundreds of billions of dollars annually. Scripps is positioned to capture a portion of this market through its local and national operations.
Upturn SWOT Analysis
Strengths
- Strong local presence in various markets
- Diverse portfolio of national television networks
- Commitment to quality journalism
- Experienced management team
Weaknesses
- Vulnerability to cord-cutting trends
- Reliance on advertising revenue
- High capital expenditures
- Debt burden
Opportunities
- Expansion into new digital platforms
- Acquisition of complementary businesses
- Development of new programming formats
- Growth of national networks
Threats
- Increasing competition from streaming services
- Decline in advertising revenue
- Regulatory changes
- Economic downturn
Competitors and Market Share
Key Competitors
- NXST
- SBGI
- GTN
- FOXA
Competitive Landscape
E.W. Scripps competes with other media companies for advertising revenue and viewership. It differentiates itself through its local focus and diverse network portfolio. Competitors like Nexstar and Sinclair are larger in terms of local stations, while FOX has a larger national presence.
Major Acquisitions
ION Media
- Year: 2021
- Acquisition Price (USD millions): 2650
- Strategic Rationale: Expansion of national network portfolio and reach.
Growth Trajectory and Initiatives
Historical Growth: Requires actual financial data to populate this section.
Future Projections: Requires analyst estimates to populate this section.
Recent Initiatives: Includes strategic initiatives such as acquisitions, network expansions, and digital investments.
Summary
E.W. Scripps Co is a media company with a strong foundation in local news and a growing national network presence. The company faces challenges from cord-cutting and competition from streaming services. Its acquisition of ION Media was a significant strategic move to expand its national reach. Scripps needs to innovate and adapt to the changing media landscape to ensure long-term growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, analyst estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance may change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About E. W. Scripps Co Class A
Exchange NASDAQ | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1988-06-29 | President, CEO & Director Mr. Adam P. Symson | ||
Sector Communication Services | Industry Broadcasting | Full time employees 5000 | Website https://www.scripps.com |
Full time employees 5000 | Website https://www.scripps.com | ||
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments. The Local Media segment operates broadcast television stations, which produce over-the-air news, information, sports, entertainment content, and related digital operations; runs network, syndicated, and original programming, as well as local sporting events; and provides core and political advertising services. The Scripps Networks segment offers national television networks through free over-the-air broadcast, cable/satellite, connected TV, and digital distribution. This segment also provides Scripp News, a national news network, which provides politics, entertainment, science, and technology news; Court TV that showcases live trials; entertainment brands, such as ION, Bounce, Grit, ION Mystery, ION Plus, and Laff. The company provides digital presence through online, mobile, connected television, and social platforms; Scripps National Spelling Bee, which shows educational programs; and Nuvyyo, which offers consumers DVR product solutions to watch and record free over-the-air HDTV on connected devices. It serves audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.