Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
SST
Upturn stock ratingUpturn stock rating

System1 Inc (SST)

Upturn stock ratingUpturn stock rating
$5.53
Last Close (24-hour delay)
Profit since last BUY-9.79%
upturn advisory
Consider higher Upturn Star rating
BUY since 8 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: SST (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $50

1 Year Target Price $50

Analysts Price Target For last 52 week
$50Target price
Low$2.9
Current$5.53
high$15.7

Analysis of Past Performance

Type Stock
Historic Profit -26.08%
Avg. Invested days 24
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 168.64M USD
Price to earnings Ratio -
1Y Target Price 50
Price to earnings Ratio -
1Y Target Price 50
Volume (30-day avg) 1
Beta 1.2
52 Weeks Range 2.90 - 15.70
Updated Date 06/29/2025
52 Weeks Range 2.90 - 15.70
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -11.2

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-06-11
When After Market
Estimate -0.51
Actual -0.19

Profitability

Profit Margin -23.99%
Operating Margin (TTM) -17.62%

Management Effectiveness

Return on Assets (TTM) -10.1%
Return on Equity (TTM) -90.64%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 276803600
Price to Sales(TTM) 0.51
Enterprise Value 276803600
Price to Sales(TTM) 0.51
Enterprise Value to Revenue 0.83
Enterprise Value to EBITDA 37.48
Shares Outstanding 7980000
Shares Floating 509710
Shares Outstanding 7980000
Shares Floating 509710
Percent Insiders 56.62
Percent Institutions 43.4

Analyst Ratings

Rating 1
Target Price 50
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

System1 Inc

stock logo

Company Overview

overview logo History and Background

System1 Inc. was founded in 2012, initially focused on search and comparison shopping technologies. It evolved into a technology company specializing in privacy-focused digital acquisition and monetization. The company went public via a SPAC merger in 2021.

business area logo Core Business Areas

  • Subscription Services: This segment includes privacy-focused subscription products such as Startpage, a private search engine, and other privacy-focused software applications, contributing to recurring revenue. The recent acquisition of Privacy One Group, adds a significant increase to this segment.
  • Advertising Marketplace: System1's core business involves operating a marketplace connecting advertisers with consumers through its proprietary technology. This includes search arbitrage and leveraging data to optimize advertising campaigns.

leadership logo Leadership and Structure

Michael Blend serves as the Chief Executive Officer. The organizational structure consists of functional departments including technology, marketing, finance, and operations, reporting to the CEO.

Top Products and Market Share

overview logo Key Offerings

  • Startpage: Startpage is a privacy-focused search engine. Market share in the overall search engine market is small but significant within the privacy-focused niche. Revenue contribution is a portion of the Subscription Services Segment. Competitors include DuckDuckGo and Brave Search.
  • Advertising Marketplace (Search Arbitrage): System1's advertising marketplace uses search arbitrage to drive traffic and connect advertisers with consumers. System1 does not publish market share directly. Competitors include companies that perform large scale search arbitrage.

Market Dynamics

industry overview logo Industry Overview

The digital advertising industry is characterized by rapid technological advancements, increasing competition, and growing concerns around data privacy. Privacy-focused services are seeing increasing demand.

Positioning

System1 positions itself as a technology company focused on data-driven digital acquisition and monetization with an emphasis on privacy. Their competitive advantage lies in their proprietary technology and data assets.

Total Addressable Market (TAM)

The total addressable market for digital advertising is estimated to be in the hundreds of billions of dollars globally. System1 is positioned to capture a segment of this market through its specialized approach, focusing on user acquisition and privacy-centric products. The Subscription Services segment is around a $50B annual addressable market.

Upturn SWOT Analysis

Strengths

  • Proprietary Technology
  • Data-Driven Approach
  • Focus on Privacy
  • Experienced Management Team

Weaknesses

  • Reliance on Search Arbitrage
  • Relatively Small Size Compared to Major Competitors
  • Volatility in Advertising Revenue

Opportunities

  • Growth in Privacy-Focused Products
  • Expansion into New Markets
  • Acquisitions of Complementary Businesses
  • Partnerships with Larger Technology Companies

Threats

  • Changes in Search Engine Algorithms
  • Increased Competition
  • Regulatory Changes Regarding Data Privacy
  • Economic Downturn Impacting Advertising Spend

Competitors and Market Share

competitor logo Key Competitors

  • GOOG
  • DUCK

Competitive Landscape

System1 faces intense competition from larger companies in the digital advertising and search industries. Its competitive advantage lies in its proprietary technology and focus on privacy.

Major Acquisitions

Privacy One Group

  • Year: 2024
  • Acquisition Price (USD millions): 165
  • Strategic Rationale: Expand System1's portfolio of privacy-focused subscription services and recurring revenue streams.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been driven by acquisitions and expansion of its advertising marketplace. Growth has been uneven.

Future Projections: Analyst projections anticipate growth in the subscription services segment but uncertainty in the advertising marketplace.

Recent Initiatives: Recent initiatives include the acquisition of Privacy One Group to bolster its subscription services offerings, focusing on privacy-oriented products, and optimizing their advertising technology.

Summary

System1 Inc. is a technology company specializing in digital acquisition with a focus on privacy. The advertising market is highly competitive, and System1 must navigate these changes effectively. The acquisition of Privacy One Group shows the company is addressing weaknesses to diversify their revenue streams. System1u2019s potential growth depends on its ability to adapt to evolving consumer preferences and changing regulatory landscapes.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Market Research Reports
  • Analyst Estimates

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Market conditions are subject to change. Financial data may be delayed.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About System1 Inc

Exchange NYSE
Headquaters Los Angeles, CA, United States
IPO Launch date 2020-08-07
CEO & Chairman Mr. Michael L. Blend
Sector Industrials
Industry Specialty Business Services
Full time employees 300
Full time employees 300

System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States and internationally. It operates in two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology, and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow, a coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company offers antivirus software solutions, which provide customers a single packaged solution that offers protection and reporting to the end users. The company is based in Los Angeles, California.