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Upturn AI SWOT - About
SST 
System1 Inc (SST)
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Upturn Advisory Summary
12/03/2025: SST (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $8
1 Year Target Price $8
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.95% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 38.79M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) 1 | Beta 1.52 | 52 Weeks Range 2.90 - 15.00 | Updated Date 12/3/2025 |
52 Weeks Range 2.90 - 15.00 | Updated Date 12/3/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.61 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When - | Estimate -2.78 | Actual -2.0688 |
Profitability
Profit Margin -22.78% | Operating Margin (TTM) -25.28% |
Management Effectiveness
Return on Assets (TTM) -8.17% | Return on Equity (TTM) -118.78% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 237531522 | Price to Sales(TTM) 0.13 |
Enterprise Value 237531522 | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 0.82 | Enterprise Value to EBITDA 8.98 | Shares Outstanding 8128321 | Shares Floating 1844804 |
Shares Outstanding 8128321 | Shares Floating 1844804 | ||
Percent Insiders 58.21 | Percent Institutions 39.52 |
Upturn AI SWOT
System1 Inc
Company Overview
History and Background
System1 Inc. (SST) was founded in 2012. Originally named Trebia Acquisition Corp., a special purpose acquisition company (SPAC), System1 Inc. focuses on acquiring and growing internet properties through its proprietary technology platform called RAMP (Responsive Acquisition Marketing Platform).
Core Business Areas
- Subscription Businesses: This segment primarily focuses on providing privacy and security software and related services to consumers on a subscription basis.
- Marketplace Businesses: This segment connects consumers with various services, including insurance, credit cards, and travel-related products.
- Search and Comparison Businesses: This segment provides search engine services and comparison shopping platforms to help consumers find products and services.
Leadership and Structure
Michael Blend serves as the Co-Founder and Chief Executive Officer. The organizational structure is designed to support efficient operations of its RAMP platform and the management of its diverse portfolio of internet properties.
Top Products and Market Share
Key Offerings
- Startpage: A privacy-focused search engine. Market share is relatively small compared to major search engines. Competitors include Google, DuckDuckGo, and Brave Search. While specific revenue figures are not public, Startpage contributes to the Subscription Businesses revenue segment.
- Info.com: A search and comparison portal. Info.com connects users to information and resources. Competitors include Ask.com and other search portals. While specific revenue figures are not public, Info.com contributes to the Search and Comparison Businesses revenue segment.
- System1 RAMP: A proprietary technology platform for acquiring and monetizing internet traffic. Market share and competitors are not directly comparable as RAMP is an internal tool. Revenue contribution is indirect, supporting all business segments.
Market Dynamics
Industry Overview
The digital advertising and online search industries are highly competitive and rapidly evolving. Key trends include increasing focus on data privacy, the rise of mobile advertising, and the growing importance of programmatic advertising.
Positioning
System1 Inc. positions itself as a player that capitalizes on the digital advertising spend through proprietary acquisition marketing. Their competitive advantage lies in its RAMP platform and ability to efficiently acquire and monetize internet traffic.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be hundreds of billions of dollars annually. System1 Inc. is positioned to capture a portion of this market through its diverse portfolio of internet properties and its RAMP platform.
Upturn SWOT Analysis
Strengths
- Proprietary RAMP platform for efficient marketing.
- Diverse portfolio of internet properties.
- Experienced management team.
- Focus on data privacy.
- Strong history of acquisitions and integrations
Weaknesses
- Reliance on digital advertising market trends.
- Competition from larger, more established players.
- Integration risk associated with acquisitions.
- Brand awareness lower than major competitors.
- Dependency on third-party data providers and platforms.
Opportunities
- Expansion into new geographic markets.
- Development of new products and services.
- Strategic acquisitions to expand portfolio.
- Increased focus on data privacy to attract users.
- Leveraging AI and machine learning for improved marketing efficiency.
Threats
- Changes in search engine algorithms.
- Increasing competition in the digital advertising market.
- Regulatory changes related to data privacy.
- Economic downturn impacting advertising spending.
- Security breaches and data privacy incidents.
Competitors and Market Share
Key Competitors
- GOOG
- META
- DUCK
- IAC
Competitive Landscape
System1 Inc.'s advantages lie in its specialized RAMP platform and targeted acquisitions. Disadvantages include competition from larger, better-funded players with greater brand recognition and larger market share.
Major Acquisitions
Protected.net Group
- Year: 2021
- Acquisition Price (USD millions): 160
- Strategic Rationale: Expanded System1's subscription business with a focus on privacy and security software.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and organic growth within acquired properties. Review past annual reports to understand the pace and source of growth.
Future Projections: Analyst estimates vary based on assumptions about the digital advertising market, the success of the RAMP platform, and the integration of future acquisitions. Review analyst reports from reputable financial firms.
Recent Initiatives: Recent initiatives likely include strategic acquisitions, the development of new features for the RAMP platform, and efforts to enhance data privacy offerings.
Summary
System1 Inc. operates in a very competitive and constantly changing digital space, with a focus on privacy and security software through their RAMP platform. Its acquisition strategy has fueled growth, but integration risk and competition from industry giants like Google and Meta are challenges. Future success depends on RAMP innovation, strategic expansion, and maintaining a competitive edge in a fast-paced industry. System1 has to keep up with constantly changing algorthims in the industry.
Similar Stocks
Sources and Disclaimers
Data Sources:
- System1 Inc. SEC Filings (10-K, 10-Q)
- Analyst Reports
- Industry Research Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Conduct thorough due diligence before making any investment decisions. Market share data is approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About System1 Inc
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-08-07 | CEO & Chairman Mr. Michael L. Blend | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 300 | Website https://system1.com |
Full time employees 300 | Website https://system1.com | ||
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States and internationally. It operates in two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology, and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow, a coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company offers antivirus software solutions, which provide customers a single packaged solution that offers protection and reporting to the end users. The company is based in Los Angeles, California.
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