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Upturn AI SWOT - About
SST 
System1 Inc (SST)
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Upturn Advisory Summary
09/15/2025: SST (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $100
1 Year Target Price $100
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.76% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 88.44M USD | Price to earnings Ratio - | 1Y Target Price 100 |
Price to earnings Ratio - | 1Y Target Price 100 | ||
Volume (30-day avg) 1 | Beta 1.39 | 52 Weeks Range 2.90 - 15.00 | Updated Date 09/14/2025 |
52 Weeks Range 2.90 - 15.00 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -9.69 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -22.43% | Operating Margin (TTM) -20.36% |
Management Effectiveness
Return on Assets (TTM) -8.34% | Return on Equity (TTM) -98.57% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 275483261 | Price to Sales(TTM) 0.28 |
Enterprise Value 275483261 | Price to Sales(TTM) 0.28 | ||
Enterprise Value to Revenue 0.87 | Enterprise Value to EBITDA 14.37 | Shares Outstanding 8045540 | Shares Floating 1775330 |
Shares Outstanding 8045540 | Shares Floating 1775330 | ||
Percent Insiders 64.44 | Percent Institutions 40.33 |
Upturn AI SWOT
System1 Inc
Company Overview
History and Background
System1 Inc. was formed through a business combination with Trebia Acquisition Corp. in January 2021. It evolved from various acquisitions and developments, focusing on building a leading omnichannel customer acquisition platform.
Core Business Areas
- Search and Native Advertising: System1's core business revolves around performance marketing using search and native advertising platforms. They acquire customers through targeted advertising and connect them with relevant products and services.
- Subscription Businesses: Operates subscription-based services such as privacy and security applications, which provide recurring revenue streams.
- Comparison Platforms: Owns and operates comparison websites that generate revenue through advertising and affiliate marketing.
Leadership and Structure
System1 is led by CEO Michael Blend and has a structured executive team overseeing different functional areas. The organizational structure is designed to support efficient customer acquisition and monetization.
Top Products and Market Share
Key Offerings
- Proprietary RAMP Platform: System1's RAMP (Responsive Acquisition Marketing Platform) is the core technology powering its customer acquisition capabilities. It optimizes ad spend across various platforms. No specific market share data is publicly available. Competitors include companies offering performance marketing and customer acquisition solutions such as Fluent, Digital Turbine, and Tremor International.
- Info.com: Info.com is a comparison shopping site. The revenue and market share data are not publicly available. Key competitors include Pricegrabber, Bizrate and Shopzilla.
- Startpage: Startpage is a privacy-focused search engine that differentiates itself from search engines such as Google (GOOGL) and DuckDuckGo by not tracking users. Market share information is limited. Competitors include DuckDuckGo, Brave Search, and Qwant.
Market Dynamics
Industry Overview
The performance marketing and customer acquisition industry is competitive and rapidly evolving, driven by technological advancements in advertising, data analytics, and consumer behavior. The industry is growing and has a bright future.
Positioning
System1 positions itself as a leader in omnichannel customer acquisition, leveraging its proprietary technology and data analytics capabilities. It aims to efficiently connect consumers with relevant products and services, offering a value proposition for both consumers and advertisers.
Total Addressable Market (TAM)
The estimated TAM for digital advertising globally is in the hundreds of billions of dollars annually. System1 is well-positioned to capture a significant portion of this TAM through its performance marketing platform.
Upturn SWOT Analysis
Strengths
- Proprietary Technology (RAMP)
- Data-Driven Approach
- Scalable Business Model
- Experienced Management Team
Weaknesses
- Reliance on Third-Party Advertising Platforms
- Vulnerability to Changes in Ad Policies
- Customer concentration
- High Marketing Expenses
Opportunities
- Expansion into New Verticals
- Strategic Acquisitions
- Further Development of Proprietary Technology
- International Expansion
Threats
- Increased Competition
- Changes in Data Privacy Regulations
- Economic Downturn
- Changes in Consumer Behavior
Competitors and Market Share
Key Competitors
- MGNI
- PUBM
- PERI
- TTD
Competitive Landscape
System1 competes with larger players in the digital advertising space. Its competitive advantage lies in its proprietary technology and data-driven approach to customer acquisition.
Major Acquisitions
Protected.net
- Year: 2019
- Acquisition Price (USD millions): 125
- Strategic Rationale: Expanded its subscription-based privacy and security offerings.
Growth Trajectory and Initiatives
Historical Growth: System1's historical growth has been driven by its customer acquisition capabilities and strategic acquisitions.
Future Projections: Future growth projections are reliant on analyst estimates.
Recent Initiatives: Recent initiatives include optimization of the RAMP platform, expansion into new verticals, and focus on subscription businesses.
Summary
System1 is a performance marketing company with a proprietary technology platform, RAMP. The company is positioned in a growing digital advertising market, but it relies heavily on third party advertisement platforms. The companyu2019s RAMP platform and data-driven approach are strengths, while competition and changes to privacy regulations pose a threat. System1 needs to monitor regulatory changes and reduce reliance on third-party platforms.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry News
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market data can be delayed. AI rating is for illustrative purposes only.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About System1 Inc
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-08-07 | CEO & Chairman Mr. Michael L. Blend | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 300 | Website https://system1.com |
Full time employees 300 | Website https://system1.com | ||
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States and internationally. It operates in two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology, and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow, a coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company offers antivirus software solutions, which provide customers a single packaged solution that offers protection and reporting to the end users. The company is based in Los Angeles, California.
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