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Upturn AI SWOT - About
System1 Inc (SST)
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Upturn Advisory Summary
07/11/2025: SST (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $50
1 Year Target Price $50
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.25% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 165.37M USD | Price to earnings Ratio - | 1Y Target Price 50 |
Price to earnings Ratio - | 1Y Target Price 50 | ||
Volume (30-day avg) 1 | Beta 1.2 | 52 Weeks Range 2.90 - 15.50 | Updated Date 07/12/2025 |
52 Weeks Range 2.90 - 15.50 | Updated Date 07/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -11.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -23.99% | Operating Margin (TTM) -17.62% |
Management Effectiveness
Return on Assets (TTM) -10.1% | Return on Equity (TTM) -90.64% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 275963549 | Price to Sales(TTM) 0.5 |
Enterprise Value 275963549 | Price to Sales(TTM) 0.5 | ||
Enterprise Value to Revenue 0.83 | Enterprise Value to EBITDA 37.37 | Shares Outstanding 8011880 | Shares Floating 509710 |
Shares Outstanding 8011880 | Shares Floating 509710 | ||
Percent Insiders 56.62 | Percent Institutions 43.4 |
Upturn AI SWOT
System1 Inc
Company Overview
History and Background
System1 Inc. was founded in 2012, initially focused on search and comparison shopping technologies. It evolved into a technology company specializing in privacy-focused digital acquisition and monetization. The company went public via a SPAC merger in 2021.
Core Business Areas
- Subscription Services: This segment includes privacy-focused subscription products such as Startpage, a private search engine, and other privacy-focused software applications, contributing to recurring revenue. The recent acquisition of Privacy One Group, adds a significant increase to this segment.
- Advertising Marketplace: System1's core business involves operating a marketplace connecting advertisers with consumers through its proprietary technology. This includes search arbitrage and leveraging data to optimize advertising campaigns.
Leadership and Structure
Michael Blend serves as the Chief Executive Officer. The organizational structure consists of functional departments including technology, marketing, finance, and operations, reporting to the CEO.
Top Products and Market Share
Key Offerings
- Startpage: Startpage is a privacy-focused search engine. Market share in the overall search engine market is small but significant within the privacy-focused niche. Revenue contribution is a portion of the Subscription Services Segment. Competitors include DuckDuckGo and Brave Search.
- Advertising Marketplace (Search Arbitrage): System1's advertising marketplace uses search arbitrage to drive traffic and connect advertisers with consumers. System1 does not publish market share directly. Competitors include companies that perform large scale search arbitrage.
Market Dynamics
Industry Overview
The digital advertising industry is characterized by rapid technological advancements, increasing competition, and growing concerns around data privacy. Privacy-focused services are seeing increasing demand.
Positioning
System1 positions itself as a technology company focused on data-driven digital acquisition and monetization with an emphasis on privacy. Their competitive advantage lies in their proprietary technology and data assets.
Total Addressable Market (TAM)
The total addressable market for digital advertising is estimated to be in the hundreds of billions of dollars globally. System1 is positioned to capture a segment of this market through its specialized approach, focusing on user acquisition and privacy-centric products. The Subscription Services segment is around a $50B annual addressable market.
Upturn SWOT Analysis
Strengths
- Proprietary Technology
- Data-Driven Approach
- Focus on Privacy
- Experienced Management Team
Weaknesses
- Reliance on Search Arbitrage
- Relatively Small Size Compared to Major Competitors
- Volatility in Advertising Revenue
Opportunities
- Growth in Privacy-Focused Products
- Expansion into New Markets
- Acquisitions of Complementary Businesses
- Partnerships with Larger Technology Companies
Threats
- Changes in Search Engine Algorithms
- Increased Competition
- Regulatory Changes Regarding Data Privacy
- Economic Downturn Impacting Advertising Spend
Competitors and Market Share
Key Competitors
- GOOG
- DUCK
Competitive Landscape
System1 faces intense competition from larger companies in the digital advertising and search industries. Its competitive advantage lies in its proprietary technology and focus on privacy.
Major Acquisitions
Privacy One Group
- Year: 2024
- Acquisition Price (USD millions): 165
- Strategic Rationale: Expand System1's portfolio of privacy-focused subscription services and recurring revenue streams.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and expansion of its advertising marketplace. Growth has been uneven.
Future Projections: Analyst projections anticipate growth in the subscription services segment but uncertainty in the advertising marketplace.
Recent Initiatives: Recent initiatives include the acquisition of Privacy One Group to bolster its subscription services offerings, focusing on privacy-oriented products, and optimizing their advertising technology.
Summary
System1 Inc. is a technology company specializing in digital acquisition with a focus on privacy. The advertising market is highly competitive, and System1 must navigate these changes effectively. The acquisition of Privacy One Group shows the company is addressing weaknesses to diversify their revenue streams. System1u2019s potential growth depends on its ability to adapt to evolving consumer preferences and changing regulatory landscapes.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions are subject to change. Financial data may be delayed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About System1 Inc
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-08-07 | CEO & Chairman Mr. Michael L. Blend | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 300 | Website https://system1.com |
Full time employees 300 | Website https://system1.com | ||
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States and internationally. It operates in two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology, and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow, a coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company offers antivirus software solutions, which provide customers a single packaged solution that offers protection and reporting to the end users. The company is based in Los Angeles, California.
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