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Upturn AI SWOT - About
SST 
System1 Inc (SST)
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Upturn Advisory Summary
08/28/2025: SST (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $100
1 Year Target Price $100
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.84% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 75.26M USD | Price to earnings Ratio - | 1Y Target Price 100 |
Price to earnings Ratio - | 1Y Target Price 100 | ||
Volume (30-day avg) 1 | Beta 1.38 | 52 Weeks Range 2.90 - 15.00 | Updated Date 08/29/2025 |
52 Weeks Range 2.90 - 15.00 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -9.69 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.29 | Actual -2.23 |
Profitability
Profit Margin -22.43% | Operating Margin (TTM) -20.36% |
Management Effectiveness
Return on Assets (TTM) -8.34% | Return on Equity (TTM) -98.57% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 263334488 | Price to Sales(TTM) 0.24 |
Enterprise Value 263334488 | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 0.83 | Enterprise Value to EBITDA 34.61 | Shares Outstanding 8045540 | Shares Floating 1007785 |
Shares Outstanding 8045540 | Shares Floating 1007785 | ||
Percent Insiders 64.44 | Percent Institutions 40.34 |
Upturn AI SWOT
System1 Inc
Company Overview
History and Background
System1 Inc. was founded in 2012. It focuses on leveraging technology and data science to acquire customers across various digital platforms, connecting them with products and services.
Core Business Areas
- Subscription and Advertising: System1's core business revolves around acquiring users through paid digital marketing and then monetizing that traffic through subscription and advertising offers.
Leadership and Structure
System1 Inc. is led by CEO Michael Blend. The organizational structure is based on functional teams focused on media buying, technology, and operations.
Top Products and Market Share
Key Offerings
- Advertising Revenue: System1 generates revenue through performance marketing for advertisers. Key competitors are Trade Desk (TTD), Magnite (MGNI), and PubMatic (PUBM).
- Subscription Services: System1 operates subscription-based services in areas like privacy and security. While specific market share data is not publicly available, competitors include NortonLifeLock (GEN), McAfee (MCFE), and Avast.
Market Dynamics
Industry Overview
The digital advertising and subscription services industries are highly competitive and rapidly evolving, driven by technological advancements and changing consumer behavior.
Positioning
System1 is positioned as a performance marketing specialist, utilizing data-driven methods to acquire users for advertisers and their own subscription services. Their competitive advantage lies in their technology and data science capabilities.
Total Addressable Market (TAM)
The TAM for digital advertising and subscription services is estimated to be in the hundreds of billions of dollars globally. System1's positioning allows them to capture a share of this market by optimizing advertising campaigns and delivering qualified leads.
Upturn SWOT Analysis
Strengths
- Proprietary Technology Platform
- Data-Driven Approach
- Performance Marketing Expertise
- Scalable Business Model
Weaknesses
- Reliance on Third-Party Advertising Platforms
- Customer Acquisition Costs
- Brand Awareness
- Revenue concentration
Opportunities
- Expanding into New Verticals
- Increasing Subscription Offerings
- Leveraging AI and Machine Learning
- International Expansion
Threats
- Changes in Digital Advertising Policies
- Increased Competition
- Economic Downturn
- Data Privacy Regulations
Competitors and Market Share
Key Competitors
- TTD
- MGNI
- PUBM
- GEN
- MCFE
Competitive Landscape
System1's competitive advantage lies in its proprietary technology and data-driven approach. However, it faces competition from larger players with more established brands and broader product offerings.
Major Acquisitions
InfoSpace Business
- Year: 2021
- Acquisition Price (USD millions): 190
- Strategic Rationale: The acquisition was intended to strengthen System1's user acquisition capabilities and expand its reach into new verticals.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends analysis would be included here. Unavailable at this time.
Future Projections: Future growth projections based on analyst estimates would be included here. Unavailable at this time.
Recent Initiatives: Recent initiatives include platform enhancements and new subscription service launches.
Summary
System1 Inc. is a technology-driven marketing company specializing in user acquisition. It demonstrates strengths in data analytics and proprietary platform development but faces challenges related to customer acquisition costs and reliance on third-party platforms. Future growth depends on expanding into new markets and effectively managing competition. Investors should monitor changes in digital advertising and subscription services.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About System1 Inc
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-08-07 | CEO & Chairman Mr. Michael L. Blend | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 300 | Website https://system1.com |
Full time employees 300 | Website https://system1.com | ||
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States and internationally. It operates in two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology, and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow, a coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company offers antivirus software solutions, which provide customers a single packaged solution that offers protection and reporting to the end users. The company is based in Los Angeles, California.
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