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SW 
Smurfit WestRock plc (SW)
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Upturn Advisory Summary
01/09/2026: SW (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
18 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $53.04
1 Year Target Price $53.04
| 8 | Strong Buy |
| 5 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.85% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 22.09B USD | Price to earnings Ratio 28.97 | 1Y Target Price 53.04 |
Price to earnings Ratio 28.97 | 1Y Target Price 53.04 | ||
Volume (30-day avg) 18 | Beta 0.99 | 52 Weeks Range 32.73 - 53.88 | Updated Date 01/9/2026 |
52 Weeks Range 32.73 - 53.88 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 4.02% | Basic EPS (TTM) 1.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.4% | Operating Margin (TTM) 7.67% |
Management Effectiveness
Return on Assets (TTM) 2.75% | Return on Equity (TTM) 4.1% |
Valuation
Trailing PE 28.97 | Forward PE 14.24 | Enterprise Value 35348481632 | Price to Sales(TTM) 0.71 |
Enterprise Value 35348481632 | Price to Sales(TTM) 0.71 | ||
Enterprise Value to Revenue 1.14 | Enterprise Value to EBITDA 8.25 | Shares Outstanding 522186327 | Shares Floating 517992387 |
Shares Outstanding 522186327 | Shares Floating 517992387 | ||
Percent Insiders 0.48 | Percent Institutions 96.94 |
Upturn AI SWOT
Smurfit WestRock plc
Company Overview
History and Background
Smurfit WestRock plc is a global leader in paper-based packaging, formed through the 2023 merger of WestRock Company and Smurfit Kappa Group. WestRock was established in 2015 through the merger of MeadWestvaco and RockTenn. Smurfit Kappa has a long history dating back to the 1930s. The merger aims to create a more integrated and diversified packaging powerhouse with significant global reach.
Core Business Areas
- Corrugated Packaging: Manufactures a wide range of corrugated packaging products, including containerboard, corrugated sheets, and custom-designed boxes for various industries like food & beverage, e-commerce, and industrial goods.
- Paper & Packaging Solutions: Produces and supplies a broad portfolio of paper-based packaging solutions, including folding cartons, rigid packaging, and specialty papers, serving sectors such as consumer goods, healthcare, and personal care.
- Consumer Packaging: Focuses on providing innovative and sustainable packaging solutions for consumer-facing products, emphasizing visual appeal, functionality, and brand differentiation.
- Industrial Packaging: Offers robust packaging solutions for industrial applications, including protective packaging, dunnage, and heavy-duty containers designed to withstand demanding shipping and handling environments.
Leadership and Structure
The leadership team is comprised of experienced executives from both legacy companies. The company operates with a global management structure overseeing various regions and business units, focusing on operational efficiency, innovation, and sustainability across its diverse product lines.
Top Products and Market Share
Key Offerings
- Corrugated Boxes: Essential for shipping and protecting goods across virtually all industries. Competitors include International Paper, Packaging Corporation of America (PCA), and Amcor.
- Containerboard: The primary material for corrugated boxes, produced in various grades. Key competitors in this segment include International Paper and PCA.
- Folding Cartons: Used for consumer goods packaging, offering branding and display opportunities. Competitors include Amcor and Graphic Packaging International.
- Specialty Papers: Includes papers for various industrial and consumer applications, such as labels and decorative papers. Competitors vary by specific paper type.
Market Dynamics
Industry Overview
The paper-based packaging industry is mature but continues to grow, driven by e-commerce expansion, consumer demand for sustainable packaging, and increasing awareness of environmental issues. The industry faces challenges related to raw material costs, supply chain disruptions, and evolving consumer preferences.
Positioning
Smurfit WestRock plc is positioned as a global leader with a comprehensive portfolio of paper-based packaging solutions. Its strengths lie in its integrated supply chain, innovation capabilities, strong customer relationships, and commitment to sustainability, enabling it to compete effectively across diverse end markets.
Total Addressable Market (TAM)
The global paper and packaging market is estimated to be valued in the hundreds of billions of US dollars and is projected to grow steadily. Smurfit WestRock plc, as a major player, aims to capture a significant portion of this TAM through its broad product offerings and global presence.
Upturn SWOT Analysis
Strengths
- Global scale and diversified operations
- Integrated supply chain from fiber to finished product
- Strong focus on innovation and sustainability
- Established customer relationships across multiple industries
- Synergies expected from the Smurfit Kappa and WestRock merger
Weaknesses
- Integration challenges post-merger
- Sensitivity to raw material price fluctuations (pulp, energy)
- Competition from alternative packaging materials
- Potential for legacy system integration issues
Opportunities
- Growing demand for sustainable and recyclable packaging
- Expansion in emerging markets
- E-commerce growth driving demand for protective packaging
- Development of new, innovative packaging solutions
- Consolidation within the industry
Threats
- Increasing regulatory pressure on packaging waste
- Volatile raw material and energy costs
- Economic downturns impacting consumer spending
- Competition from plastics and other alternative materials
- Geopolitical instability affecting supply chains
Competitors and Market Share
Key Competitors
- International Paper (IP)
- Packaging Corporation of America (PKG)
- Amcor plc (AMCR)
- Graphic Packaging Holding Company (GPK)
Competitive Landscape
Smurfit WestRock plc benefits from its scale, broad product offering, and integrated supply chain. However, it faces intense competition from established players and the constant threat of new entrants or alternative material innovations. Maintaining cost efficiency and driving product innovation are critical for sustained competitive advantage.
Major Acquisitions
Smurfit Kappa Group
- Year: 2023
- Acquisition Price (USD millions): 11000
- Strategic Rationale: Formation of a global leader in paper-based packaging, creating significant synergies, expanding geographic reach, and diversifying product offerings.
Multifarious regional packaging companies (historically by WestRock and Smurfit Kappa)
- Year: Various
- Acquisition Price (USD millions): Varies
- Strategic Rationale: To expand market presence, acquire new technologies, and consolidate market share in specific regions or product segments.
Growth Trajectory and Initiatives
Historical Growth: Prior to the merger, both WestRock and Smurfit Kappa demonstrated growth driven by industry trends, acquisitions, and operational improvements. The combined entity aims for accelerated growth through synergies and expanded market reach.
Future Projections: Analyst projections for Smurfit WestRock plc will focus on revenue growth, margin expansion, and the realization of merger synergies. Key drivers will include increased demand for sustainable packaging and strategic market penetration.
Recent Initiatives: The primary recent initiative is the completion of the merger between WestRock and Smurfit Kappa. Other initiatives likely involve optimizing the combined operational footprint, integrating IT systems, and enhancing sustainability efforts.
Summary
Smurfit WestRock plc is a newly formed global packaging giant with strong market positioning and a diversified portfolio. The merger is expected to unlock significant synergies and enhance its sustainability leadership. Key areas to monitor include the successful integration of operations, managing raw material costs, and navigating competitive pressures from both traditional rivals and alternative materials. The company is well-positioned to capitalize on the growing demand for sustainable packaging solutions.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company press releases and investor relations materials
- Financial news and analysis platforms (e.g., Bloomberg, Reuters, Wall Street Journal)
- Industry research reports
- SEC filings (10-K, 10-Q)
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data and financial projections are estimates and subject to change. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions. The merger between WestRock and Smurfit Kappa is a recent event, and some historical data may reflect the performance of the individual entities prior to the combination.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Smurfit WestRock plc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2024-07-08 | President, Group CEO & Director Mr. Anthony Paul J. Smurfit | ||
Sector Consumer Cyclical | Industry Packaging & Containers | Full time employees 100000 | Website https://www.smurfitwestrock.com |
Full time employees 100000 | Website https://www.smurfitwestrock.com | ||
Smurfit Westrock Plc, together with its subsidiaries, manufactures, distributes, and sells containerboard, corrugated containers, and other paper-based packaging products. The company produces containerboard; packaging of corrugated containers; consumer packaging; and offers solid board, kraft paper, and graphic board, as well as other packaging products, such as solidboard packaging, paper sacks and bag-in-box. It produces linerboard and corrugated medium, paperboard, and non-packaging grades of paper, as well as converted products, such as folding cartons and corrugated boxes, and other products; recycled paper-based packaging products; and packaging machinery. The company primarily serves food and beverage, e-commerce, retail, consumer goods, industrial, and foodservice markets in 40 countries. Smurfit Westrock Plc was founded in 1934 and is headquartered in Dublin, Ireland.
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