Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Valuation
- About
TAP-A 
Molson Coors Beverage Company (TAP-A)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/19/2025: TAP-A (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -34.4% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/19/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.60B USD | Price to earnings Ratio 10.46 | 1Y Target Price - |
Price to earnings Ratio 10.46 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.73 | 52 Weeks Range 48.15 - 65.27 | Updated Date 06/29/2025 |
52 Weeks Range 48.15 - 65.27 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 3.62% | Basic EPS (TTM) 4.97 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.14% | Operating Margin (TTM) 10.05% |
Management Effectiveness
Return on Assets (TTM) 4.15% | Return on Equity (TTM) 7.99% |
Valuation
Trailing PE 10.46 | Forward PE 8.29 | Enterprise Value 15427897752 | Price to Sales(TTM) 0.85 |
Enterprise Value 15427897752 | Price to Sales(TTM) 0.85 | ||
Enterprise Value to Revenue 1.36 | Enterprise Value to EBITDA 6.31 | Shares Outstanding 2563030 | Shares Floating 181994553 |
Shares Outstanding 2563030 | Shares Floating 181994553 | ||
Percent Insiders 0.13 | Percent Institutions 2.32 |
Upturn AI SWOT
Molson Coors Beverage Company
Company Overview
History and Background
Molson Coors Beverage Company has a rich history dating back to 1786 with the founding of Molson Brewery by John Molson in Montreal, Canada. Coors Brewing Company was founded by Adolph Coors in 1873 in Golden, Colorado. The two brewing giants merged in 2005 to form Molson Coors Brewing Company, which was later rebranded as Molson Coors Beverage Company in 2020 to reflect its expanding portfolio beyond traditional beer. Significant milestones include the acquisition of Miller Brewing Company's stake in the MillerCoors joint venture in 2016, solidifying its position as a major player in the US market.
Core Business Areas
- Beverages: Molson Coors is a multinational brewing company that produces and sells a wide range of alcoholic and non-alcoholic beverages. This includes mainstream beers, craft beers, seltzers, spirits, and ready-to-drink (RTD) beverages. They operate through various segments including U.S. Beverages, Canada Beverages, and International Beverages, managing a diverse portfolio of brands.
Leadership and Structure
Molson Coors Beverage Company is led by a seasoned executive team, with Gavin Hattersley serving as President and Chief Executive Officer. The company operates under a corporate structure with regional business units (US, Canada, International) overseeing production, marketing, and distribution of its broad portfolio of brands.
Top Products and Market Share
Key Offerings
- Coors Light: A flagship American-style light lager, known for its crisp taste and low calorie count. Competitors include Bud Light (Anheuser-Busch InBev), Miller Lite (Molson Coors), and Michelob Ultra (Anheuser-Busch InBev). Market share in the light beer segment is highly competitive.
- Blue Moon Belgian White: A popular Belgian-style wheat ale, offering a unique flavor profile. Competitors include other craft and specialty beers. It has carved out a significant niche in the craft beer segment.
- Topo Chico Hard Seltzer: A rapidly growing hard seltzer brand, offering a refreshing and low-calorie alcoholic beverage. Competitors include White Claw (Mark Anthony Brands), Truly Hard Seltzer (Boston Beer Company), and various other seltzer brands. This segment is highly dynamic.
- Peroni Nastro Azzurro: An Italian premium lager known for its sophisticated branding and taste. It competes in the premium and imported beer categories against brands like Heineken and Stella Artois.
Market Dynamics
Industry Overview
The alcoholic beverage industry, particularly beer, is mature and highly competitive, facing evolving consumer preferences towards healthier options, craft beverages, and ready-to-drink (RTD) alternatives. Trends include a decline in traditional lager sales, a surge in hard seltzers, and growing demand for premium and craft beers. The industry is also influenced by regulatory environments and economic conditions.
Positioning
Molson Coors is positioned as a leading global beverage company with a strong presence in North America. Its competitive advantages include a well-established brand portfolio, extensive distribution networks, and a diversified product offering that extends beyond traditional beer into seltzers and RTDs. The company is actively investing in innovation and expanding into high-growth categories to adapt to changing consumer tastes.
Total Addressable Market (TAM)
The global alcoholic beverage market is substantial, estimated to be in the hundreds of billions of US dollars. Molson Coors is a significant player within this TAM, particularly in the beer and expanding RTD segments in North America, but faces intense competition from global giants and numerous craft brewers.
Upturn SWOT Analysis
Strengths
- Strong portfolio of iconic and well-recognized brands.
- Extensive distribution network across North America and internationally.
- Significant market share in key beer categories.
- Growing presence in high-growth segments like hard seltzers and RTDs.
- Experienced management team with a history of successful brand management.
Weaknesses
- Reliance on traditional beer sales, which are facing some decline.
- Intense competition from larger and more diversified beverage companies.
- Perception of being a more traditional brewer compared to some agile craft competitors.
- Potential for margin pressure due to raw material costs and competitive pricing.
Opportunities
- Continued expansion of the non-alcoholic and low-alcohol beverage portfolio.
- Growth in emerging markets and export opportunities.
- Further innovation in RTD and spirit-based beverages.
- Strategic acquisitions to enhance product offerings or market reach.
- Leveraging digital marketing and e-commerce to reach new consumers.
Threats
- Shifting consumer preferences away from traditional beer.
- Increasing competition from craft breweries and independent beverage producers.
- Regulatory changes impacting alcohol sales and marketing.
- Economic downturns affecting consumer spending on discretionary items.
- Supply chain disruptions and rising input costs.
Competitors and Market Share
Key Competitors
- Anheuser-Busch InBev (BUD)
- Boston Beer Company (SAM)
- Constellation Brands (STZ)
Competitive Landscape
Molson Coors faces fierce competition from global giants like Anheuser-Busch InBev, which has a larger market share and a broader portfolio. Its advantages lie in its strong brands, particularly in the light beer segment, and its successful diversification into RTDs and seltzers. However, it needs to continually innovate to keep pace with the agility of craft brewers and the strategic reach of its larger competitors.
Major Acquisitions
MillerCoors
- Year: 2016
- Acquisition Price (USD millions):
- Strategic Rationale: Molson Coors acquired the remaining 50% stake in the MillerCoors joint venture from SABMiller, consolidating its position and full ownership of key US brands and operations, significantly strengthening its North American market presence.
Peroni Nastro Azzurro
- Year: 2016
- Acquisition Price (USD millions): 235
- Strategic Rationale: Acquired from Anheuser-Busch InBev as part of a divestment related to AB InBev's acquisition of SABMiller, this acquisition expanded Molson Coors' premium and imported beer portfolio.
Vizzy Hard Seltzer
- Year: 2020
- Acquisition Price (USD millions):
- Strategic Rationale: Molson Coors launched its own hard seltzer brand, Vizzy, leveraging its existing production and distribution capabilities to capture a share of the rapidly growing hard seltzer market.
Growth Trajectory and Initiatives
Historical Growth: Molson Coors has experienced steady historical growth, particularly in the North American market. The acquisition of MillerCoors' stake in 2016 significantly bolstered its US market presence. The company has also shown growth in premium beer segments and emerging categories.
Future Projections: Analysts project continued modest revenue growth for Molson Coors in the coming years, with a strong focus on expanding its non-beer portfolio, including hard seltzers and RTDs. Profitability is expected to be supported by ongoing cost efficiencies and strategic brand investments. The company aims to gain further market share in high-growth segments.
Recent Initiatives: Molson Coors has been actively pursuing a 'Beyond Beer' strategy, investing in innovation, marketing, and distribution for its hard seltzers, spirits, and non-alcoholic beverages. The company has also focused on optimizing its supply chain and improving operational efficiencies.
Summary
Molson Coors Beverage Company is a strong player in the global beverage market, with iconic brands and a robust distribution network, especially in North America. Its successful pivot into the 'Beyond Beer' space with hard seltzers and RTDs is a key strength. However, the company faces intense competition and the ongoing challenge of adapting to evolving consumer tastes, necessitating continuous innovation and strategic investments to maintain its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Molson Coors Beverage Company Investor Relations
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg)
- Industry Analysis Reports
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data and market share figures are estimates and may vary. Past performance is not indicative of future results. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Molson Coors Beverage Company
Exchange NYSE | Headquaters Golden, CO, United States | ||
IPO Launch date 2006-02-27 | President, CEO & Director Mr. Gavin D. K. Hattersley | ||
Sector Consumer Defensive | Industry Beverages - Brewers | Full time employees 16800 | Website https://www.molsoncoors.com |
Full time employees 16800 | Website https://www.molsoncoors.com | ||
Molson Coors Beverage Company manufactures, markets, and sells beer and other malt beverage products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers flavored malt beverages including hard seltzers, craft, spirits, and ready to drink beverages. It provides its products under Arnold Palmer Spiked, Aspall Cider, Blue Moon, Beck's, Blue Run Spirits, Cobra, Corona Extra, Coors Original, Five Trail, Heineken, Leinenkugel's, Madri, Miller Genuine Draft, Molson Ultra, Peroni Nastro Azurro, Pilsner Urquell, Redd's, Sharp's, Simply Spiked, Sol, Staropramen, Stella Artois, Topo Chico Hard Seltzer, ZOA Energy, and Vizzy Hard Seltzer above premium brands; Bergenbier, Borsodi, Burgasko, Caraiman, Carling, Coors Banquet, Coors Light, Jelen, Kamenitza, Miller Lite, Molson Canadian brands, Niksicko, and O"ujsko under the premium brands; and Branik, Icehouse, Keystone, Lowenbrau, Miller High Life, Milwaukee's Best, and Steel Reserve under the economy brands. The company was formerly known as Molson Coors Brewing Company and changed its name to Molson Coors Beverage Company in January 2020. Molson Coors Beverage Company was founded in 1774 and is based in Golden, Colorado.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.