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First Financial Corporation Indiana (THFF)

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Upturn Advisory Summary
01/08/2026: THFF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $62
1 Year Target Price $62
| 1 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.32% | Avg. Invested days 46 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 742.32M USD | Price to earnings Ratio 10.04 | 1Y Target Price 62 |
Price to earnings Ratio 10.04 | 1Y Target Price 62 | ||
Volume (30-day avg) 3 | Beta 0.42 | 52 Weeks Range 40.90 - 65.18 | Updated Date 01/9/2026 |
52 Weeks Range 40.90 - 65.18 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 3.38% | Basic EPS (TTM) 6.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 29.51% | Operating Margin (TTM) 46.09% |
Management Effectiveness
Return on Assets (TTM) 1.33% | Return on Equity (TTM) 12.46% |
Valuation
Trailing PE 10.04 | Forward PE 8.94 | Enterprise Value 1015511424 | Price to Sales(TTM) 2.96 |
Enterprise Value 1015511424 | Price to Sales(TTM) 2.96 | ||
Enterprise Value to Revenue 3.5 | Enterprise Value to EBITDA - | Shares Outstanding 11850645 | Shares Floating 11266053 |
Shares Outstanding 11850645 | Shares Floating 11266053 | ||
Percent Insiders 5.01 | Percent Institutions 82.69 |
Upturn AI SWOT
First Financial Corporation Indiana

Company Overview
History and Background
First Financial Corporation, based in Terre Haute, Indiana, was founded in 1904 as First National Bank. Over its long history, it has grown from a single bank to a diversified financial services holding company. Key milestones include its conversion to a holding company structure in 1973, enabling strategic expansion and acquisitions, and its continued focus on community banking and expanding its geographic footprint within Indiana and neighboring states.
Core Business Areas
- Commercial Banking: Provides a full range of lending and deposit products to businesses, including commercial loans, lines of credit, equipment financing, and treasury management services. Focuses on serving small and medium-sized businesses.
- Consumer Banking: Offers a comprehensive suite of products for individuals, including checking and savings accounts, money market accounts, certificates of deposit, residential mortgages, home equity lines of credit, and personal loans.
- Wealth Management: Through its subsidiary, First Financial Wealth Management, it provides investment advisory services, trust services, retirement planning, and estate planning to individuals and businesses.
- Insurance Services: Offers a variety of insurance products, including life insurance, health insurance, and property and casualty insurance, through its insurance agency subsidiaries.
Leadership and Structure
First Financial Corporation operates as a bank holding company with its primary subsidiary being First Financial Bank. The leadership team includes a Board of Directors overseeing the strategic direction and executive officers managing day-to-day operations. Key individuals include the CEO, CFO, and heads of various business divisions.
Top Products and Market Share
Key Offerings
- Checking and Savings Accounts: Core deposit products essential for both consumer and business clients. Competitors include major national banks, regional banks, and credit unions. Market share data is typically aggregated at the industry level and specific product market share for a regional bank is difficult to ascertain without proprietary data.
- Commercial Loans: A significant revenue driver, offering various types of loans to businesses. Competitors include other regional and national banks, as well as specialized commercial lenders. Market share is highly localized and competitive.
- Residential Mortgages: Provides financing for home purchases and refinancing. Competitors include national mortgage lenders, local banks, and mortgage brokers. Market share is influenced by local real estate market dynamics.
- Wealth Management Services: Includes investment management, financial planning, and trust services. Competitors range from large investment firms to smaller, independent advisors. Revenue is driven by assets under management and advisory fees.
Market Dynamics
Industry Overview
The US banking industry is highly competitive and subject to stringent regulations. It is characterized by a mix of large national banks, regional banks, and community banks. Key trends include digital transformation, a focus on customer experience, evolving interest rate environments, and consolidation.
Positioning
First Financial Corporation Indiana positions itself as a community-focused financial institution offering personalized service and a comprehensive range of banking and financial solutions. Its competitive advantages lie in its strong local presence, deep understanding of its regional markets, and long-standing customer relationships.
Total Addressable Market (TAM)
The TAM for the US banking and financial services sector is in the trillions of dollars, encompassing deposits, loans, investments, and insurance. First Financial Corporation Indiana operates within specific geographic markets and targets particular customer segments, making its serviceable obtainable market (SOM) a fraction of the overall TAM. Its positioning is strong within its regional footprint but represents a smaller share of the national market.
Upturn SWOT Analysis
Strengths
- Strong local market knowledge and presence.
- Established customer relationships and loyalty.
- Diversified revenue streams across banking, wealth, and insurance.
- Experienced management team with a focus on community banking.
Weaknesses
- Limited geographic diversification compared to larger national banks.
- Potential challenges in keeping pace with rapid technological advancements of larger competitors.
- Reliance on regional economic conditions.
- Smaller scale may limit negotiating power and product development resources.
Opportunities
- Expansion into adjacent geographic markets through organic growth or acquisitions.
- Leveraging digital banking technologies to enhance customer experience and reach.
- Growing demand for wealth management and financial planning services.
- Strategic partnerships to offer specialized services.
Threats
- Intensifying competition from national banks, fintech companies, and credit unions.
- Interest rate volatility impacting net interest margins.
- Increasing regulatory compliance costs.
- Cybersecurity risks and data breaches.
- Economic downturns affecting loan quality and demand.
Competitors and Market Share
Key Competitors
- First Bank (FRBA)
- Old National Bancorp (ONB)
- Star Financial Bank (SFC - Note: This is a different company, need to confirm if it is a direct competitor in the same operational sphere)
- Greater Indiana Federal Credit Union (Not a publicly traded stock, but a competitor in the banking space)
- PNC Financial Services Group (PNC)
- Fifth Third Bancorp (FITB)
Competitive Landscape
First Financial Corporation Indiana competes in a market with larger, national players that have greater resources and brand recognition, as well as numerous smaller community banks and credit unions. Its advantage lies in its personalized service and deep community roots, which resonate with a segment of the market. However, it faces challenges in competing on technology, pricing, and the breadth of product offerings against its larger rivals.
Growth Trajectory and Initiatives
Historical Growth: First Financial Corporation Indiana has demonstrated steady, albeit moderate, historical growth, primarily driven by organic expansion within its core markets and strategic, smaller-scale acquisitions. Its growth has been consistent with the performance of the regional economy.
Future Projections: Future growth projections are typically based on analyst estimates, considering factors like interest rate trends, loan demand, economic outlook for its operating regions, and strategic initiatives. Projections often anticipate continued modest growth, with potential acceleration through targeted acquisitions or service line expansion.
Recent Initiatives: Recent initiatives may include investments in digital banking platforms, enhanced cybersecurity measures, expansion of product offerings in wealth management, and optimizing operational efficiency. The company may also be exploring strategic partnerships or small acquisitions to broaden its reach or capabilities.
Summary
First Financial Corporation Indiana is a well-established regional financial institution with a strong community focus and diversified service offerings. Its historical performance indicates stability, and its strengths lie in customer relationships and local market understanding. The company needs to proactively address the increasing competition from larger banks and fintechs by continuing to invest in digital capabilities and exploring strategic growth opportunities to maintain its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company's official website (FFIN)
- SEC Filings (10-K, 10-Q)
- Financial news outlets (e.g., Bloomberg, Reuters)
- Industry analysis reports
Disclaimers:
This JSON output is for informational purposes only and should not be considered financial advice. Market share data for regional banks is often proprietary and estimated. Specific financial metrics are subject to change and require up-to-date financial statement analysis. Competitor landscape is dynamic.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About First Financial Corporation Indiana
Exchange NASDAQ | Headquaters Terre Haute, IN, United States | ||
IPO Launch date 1992-03-03 | President, CEO & Director Mr. Norman D. Lowery | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 937 | Website https://www.first-online.bank |
Full time employees 937 | Website https://www.first-online.bank | ||
First Financial Corporation, through its subsidiaries, provides various financial products and services in west-central Indiana, east-central Illinois, western Kentucky, central and eastern Tennessee, and northern Georgia. It offers non-interest-bearing demand, interest-bearing demand, savings, time, and other time deposits. The company also provides commercial loans primarily to expand a business or finance asset purchases; residential real estate and residential real estate construction loans; and home equity loans and lines, secured loans, and cash/CD secured and unsecured loans. In addition, it offers lease financing, trust account, depositor, investment, and insurance services. The company was founded in 1834 and is headquartered in Terre Haute, Indiana.

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