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THRY logo THRY
Upturn stock rating
THRY logo

Thryv Holdings Inc (THRY)

Upturn stock rating
$11.43
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

10/15/2025: THRY (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

5 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $21.75

1 Year Target Price $21.75

Analysts Price Target For last 52 week
$21.75 Target price
52w Low $10.03
Current$11.43
52w High $20.92

Analysis of Past Performance

Type Stock
Historic Profit -17.69%
Avg. Invested days 32
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulation Last Close 10/15/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 489.01M USD
Price to earnings Ratio -
1Y Target Price 21.75
Price to earnings Ratio -
1Y Target Price 21.75
Volume (30-day avg) 5
Beta 0.98
52 Weeks Range 10.03 - 20.92
Updated Date 10/17/2025
52 Weeks Range 10.03 - 20.92
Updated Date 10/17/2025
Dividends yield (FY) -
Basic EPS (TTM) -2.29

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -11.06%
Operating Margin (TTM) 13.67%

Management Effectiveness

Return on Assets (TTM) 3.42%
Return on Equity (TTM) -42.15%

Valuation

Trailing PE -
Forward PE 17.64
Enterprise Value 784091947
Price to Sales(TTM) 0.64
Enterprise Value 784091947
Price to Sales(TTM) 0.64
Enterprise Value to Revenue 1.03
Enterprise Value to EBITDA 258.61
Shares Outstanding 43936290
Shares Floating 37015885
Shares Outstanding 43936290
Shares Floating 37015885
Percent Insiders 6.06
Percent Institutions 106.2

ai summary icon Upturn AI SWOT

Thryv Holdings Inc

stock logo

Company Overview

overview logo History and Background

Thryv Holdings, Inc., formerly Dex Media, traces its roots back to the Yellow Pages business. Founded originally to produce phone books. It has evolved into a software and marketing solutions provider for small and medium-sized businesses (SMBs). The company has transformed through acquisitions and strategic shifts to focus on digital solutions.

business area logo Core Business Areas

  • Thryv Software: Comprehensive end-to-end client experience platform for SMBs. It includes customer relationship management (CRM), marketing automation, appointment scheduling, payment processing, and online presence management.
  • Marketing Services: Provides a suite of marketing services, including search engine optimization (SEO), social media management, digital advertising, website design, and email marketing.
  • ThryvPay: Payment processing services for SMBs, integrated with the Thryv platform. Allows businesses to accept payments online, in-person, and through mobile devices.

leadership logo Leadership and Structure

The leadership team is comprised of executives with experience in software, marketing, and finance. Joe Walsh serves as the Chairman and CEO. The organizational structure consists of functional departments overseeing product development, marketing, sales, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Thryv Software Platform: Flagship SaaS platform that helps SMBs manage their business, connect with customers, and get paid. While exact market share is difficult to pinpoint due to the fragmented SMB software market, Thryv targets millions of SMBs in the US. Competitors include HubSpot, Zoho, and Salesforce.
  • ThryvPay: Integrated payment processing solution directly tied to the Thryv platform which aims to eliminate the need for a separate payment provider such as Square or Stripe. No specific market share available.
  • Marketing Services: Digital marketing solutions including SEO, SEM, social media management, and email marketing. Market share varies widely by specific service. Competitors include Wpromote, Ignite Visibility, and various local marketing agencies.

Market Dynamics

industry overview logo Industry Overview

The market for SMB software and marketing services is highly competitive and rapidly evolving. Digital transformation is driving demand for integrated solutions that streamline business operations and improve customer engagement.

Positioning

Thryv aims to provide an all-in-one solution tailored for SMBs, differentiating itself through its integrated platform and focus on client experience. It competes with specialized software providers and marketing agencies but seeks to offer a more comprehensive solution.

Total Addressable Market (TAM)

The TAM for SMB software and marketing services is estimated to be in the hundreds of billions of dollars annually. Thryv is positioned to capture a share of this TAM by offering an integrated platform and marketing solutions, appealing to SMBs that seek to simplify their tech stack and improve their online presence.

Upturn SWOT Analysis

Strengths

  • Integrated platform
  • Focus on SMBs
  • Comprehensive feature set
  • Strong customer relationships

Weaknesses

  • Complex platform
  • High customer acquisition cost
  • Dependence on marketing services
  • Competition from larger players

Opportunities

  • Expansion into new markets
  • Partnerships and integrations
  • Growing demand for digital solutions
  • Cross-selling and upselling opportunities

Threats

  • Increasing competition
  • Changing technology landscape
  • Economic downturn
  • Security breaches

Competitors and Market Share

competitor logo Key Competitors

  • HubSpot (HUBS)
  • Salesforce (CRM)
  • Intuit (INTU)

Competitive Landscape

Thryv competes with larger, more established players in the CRM and marketing automation space. Its advantage lies in its focus on SMBs and its integrated platform, which may appeal to businesses seeking a comprehensive solution.

Major Acquisitions

Vivial Holdings, LLC.

  • Year: 2021
  • Acquisition Price (USD millions): 335
  • Strategic Rationale: This acquisition was for complementary digital marketing services and to expand its SMB client base.

Growth Trajectory and Initiatives

Historical Growth: Growth has been fueled by the transition to SaaS and strategic acquisitions. The financial reports show the overall growth trend.

Future Projections: Analyst estimates suggest continued growth in SaaS revenue. Analyst reports would give a more detailed analysis of future growth.

Recent Initiatives: Recent strategic initiatives include product enhancements, market expansion, and strategic acquisitions aimed at broadening the company's product portfolio and market reach.

Summary

Thryv Holdings Inc. is an evolving company focusing on SMB solutions, with a core strength in its integrated platform. While it faces stiff competition from larger firms, its dedication to the SMB market and ongoing SaaS expansion offer promising opportunities. Thryv should continue optimizing its platform, lowering customer acquisition costs, and adapting to the dynamic technological landscape to remain competitive.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings (10-K, 10-Q)
  • Company Website
  • Third-party Market Research Reports
  • Analyst Reports
  • Press Releases
  • Earnings Call Transcripts

Disclaimers:

The data provided is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may vary. Financial data is subject to change. Investors should conduct their own due diligence before making any investment decisions.

Upturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Thryv Holdings Inc

Exchange NASDAQ
Headquaters DFW Airport, TX, United States
IPO Launch date 2017-01-26
Chairman & CEO Mr. Joseph A. Walsh
Sector Communication Services
Industry Internet Content & Information
Full time employees 2986
Full time employees 2986

Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium-sized businesses in the United States. It operates in two segments, Thryv Marketing Services and Thryv SaaS. The company provides print yellow pages, internet yellow pages, search engine marketing, and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB day-to-day business operation, including customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons, which offers AI-assisted website development, SEO tools, google business profile optimization, Thryv Leads, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid through credit card and ACH. Further, it provides Keap, a sales and marketing automation engine that helps small businesses. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.