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THRY 
Thryv Holdings Inc (THRY)
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Upturn Advisory Summary
12/19/2025: THRY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13
1 Year Target Price $13
| 3 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.69% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/19/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 268.45M USD | Price to earnings Ratio 12.22 | 1Y Target Price 13 |
Price to earnings Ratio 12.22 | 1Y Target Price 13 | ||
Volume (30-day avg) 5 | Beta 0.88 | 52 Weeks Range 5.25 - 20.92 | Updated Date 12/22/2025 |
52 Weeks Range 5.25 - 20.92 | Updated Date 12/22/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.29% | Operating Margin (TTM) 9.61% |
Management Effectiveness
Return on Assets (TTM) 6.14% | Return on Equity (TTM) 11.31% |
Valuation
Trailing PE 12.22 | Forward PE 16.95 | Enterprise Value 522666919 | Price to Sales(TTM) 0.34 |
Enterprise Value 522666919 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 0.67 | Enterprise Value to EBITDA 4.75 | Shares Outstanding 43576891 | Shares Floating 36625070 |
Shares Outstanding 43576891 | Shares Floating 36625070 | ||
Percent Insiders 6.16 | Percent Institutions 104.32 |
Upturn AI SWOT
Thryv Holdings Inc
Company Overview
History and Background
Thryv Holdings Inc. (NASDAQ: THRY) was established in 1996 as DexYP, a subsidiary of AT&T. It was later spun off as a standalone entity and became part of the larger YP Holdings. In 2020, the company rebranded as Thryv Holdings Inc. to reflect its modern, cloud-based software solutions for small businesses. Thryv's evolution has been marked by a significant shift from its traditional directory services roots to a comprehensive digital marketing and business management platform.
Core Business Areas
- Thryv Platform: A cloud-based small business management software that integrates marketing, customer relationship management (CRM), appointment scheduling, invoicing, and payments. It aims to centralize and simplify business operations for small and medium-sized businesses (SMBs).
- Thryv Marketing Services: Offers digital marketing services including search engine optimization (SEO), paid search (PPC), social media management, website design and development, and local listing management. This segment leverages Thryv's historical expertise in online visibility for businesses.
Leadership and Structure
Thryv Holdings Inc. is led by its executive management team, which includes a Chief Executive Officer, Chief Financial Officer, and other key operational leaders. The company operates as a publicly traded entity with a board of directors overseeing its strategic direction. Specific current leadership names and detailed organizational charts are best found in their latest SEC filings.
Top Products and Market Share
Key Offerings
- Thryv Platform: [object Object]
- Thryv Marketing Services: [object Object]
Market Dynamics
Industry Overview
Thryv operates within the rapidly growing digital marketing and small business software (SaaS) industries. The demand for cloud-based solutions that streamline operations, improve customer engagement, and enhance online presence for SMBs is high. The market is characterized by a large number of small businesses needing affordable and effective tools, alongside fierce competition from established players and emerging startups.
Positioning
Thryv Holdings Inc. is positioned as an all-in-one platform for small businesses, aiming to be a central hub for their digital presence and operational management. Its key competitive advantage lies in its integrated approach, combining marketing services with a robust business management platform. This aims to simplify the complex landscape of digital tools for SMBs. They leverage their legacy in local search and online directories to provide a foundational understanding of SMB needs.
Total Addressable Market (TAM)
The TAM for SMB software and digital marketing services is substantial and continues to grow. While specific TAM figures vary by report and definition, the global market for SMB software is in the hundreds of billions of dollars, with digital marketing services for SMBs also representing a significant portion. Thryv is positioned to capture a portion of this market by offering a comprehensive, integrated solution that addresses multiple SMB needs. Their focus is on the segment of SMBs that require both marketing and operational management tools.
Upturn SWOT Analysis
Strengths
- Integrated platform combining marketing and business management.
- Established customer base from legacy directory services.
- Focus on the underserved SMB market.
- Potential for recurring revenue from SaaS subscriptions.
- Brand recognition in local search.
Weaknesses
- Perceived complexity of the platform for some users.
- Competition from specialized single-purpose solutions.
- Brand perception still tied to traditional directory services for some.
- Dependence on continuous product development and customer adoption.
- Potential challenges in customer acquisition costs.
Opportunities
- Growing demand for all-in-one business management solutions.
- Expansion into new vertical markets within SMBs.
- Leveraging AI and automation to enhance platform features.
- Partnerships with other SMB service providers.
- International market expansion.
Threats
- Intensifying competition from larger tech companies and specialized SaaS providers.
- Changes in search engine algorithms impacting SEO services.
- Economic downturns affecting SMB spending on software and marketing.
- Data security and privacy concerns.
- Rapid technological advancements requiring continuous adaptation.
Competitors and Market Share
Key Competitors
- Constant Contact (CTCT)
- Intuit (INTU) - QuickBooks
- Salesforce (CRM) - Small Business
- HubSpot (HUBS)
- Zoho Corporation
- Yext (YEXT)
- Web.com
Competitive Landscape
Thryv's competitive advantage lies in its integrated, all-in-one solution for SMBs, which simplifies their digital marketing and business management needs. However, it faces significant competition from specialized providers (e.g., dedicated CRM, email marketing, or accounting software) that may offer deeper functionality in specific areas. Thryv's ability to cross-sell its services and retain customers through its comprehensive platform is crucial for its success against these specialized competitors.
Growth Trajectory and Initiatives
Historical Growth: Thryv Holdings Inc. has experienced growth driven by its transition to a SaaS model and the expansion of its digital marketing services. The adoption of the Thryv platform by small businesses has been a key growth driver. Revenue growth has been observed as the company continues to acquire new customers and expand its service offerings.
Future Projections: Future growth projections for Thryv are typically based on analyst estimates which consider market trends, competitive landscape, and company-specific initiatives. Analysts often project continued revenue growth, driven by increasing adoption of the Thryv platform, expansion of its customer base, and potential new product launches or service enhancements. Profitability is also a key area of focus for future projections.
Recent Initiatives: Continuous enhancement of the Thryv platform's features and user experience.,Expansion of sales and marketing efforts to reach a broader SMB audience.,Strategic partnerships to integrate with other business tools.,Focus on customer success to improve retention and upsell opportunities.,Exploration of new market segments and service offerings.
Summary
Thryv Holdings Inc. is transitioning from its legacy directory services to a modern, cloud-based platform for small businesses, offering integrated marketing and management tools. This strategy positions it well in the growing SMB software and digital services market, with a strong focus on simplifying operations for its target clientele. While it benefits from a comprehensive offering, it faces intense competition and must continually innovate to retain and attract customers. Future growth depends on successful platform adoption and effective market expansion.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Thryv Holdings Inc. Investor Relations website
- Thryv Holdings Inc. SEC Filings (10-K, 10-Q)
- Financial news and data providers (e.g., Yahoo Finance, Bloomberg, Seeking Alpha)
- Industry research reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Stock market investments involve risks, and investors should conduct their own due diligence or consult with a qualified financial advisor before making investment decisions. Market share data and competitor analysis are estimates and may vary. Financial figures and projections are subject to change and depend on the latest available reporting periods.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Thryv Holdings Inc
Exchange NASDAQ | Headquaters DFW Airport, TX, United States | ||
IPO Launch date 2017-01-26 | Chairman & CEO Mr. Joseph A. Walsh | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2986 | Website https://www.thryv.com |
Full time employees 2986 | Website https://www.thryv.com | ||
Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium-sized businesses in the United States. It operates in two segments, Thryv Marketing Services and Thryv SaaS. The company provides print yellow pages, internet yellow pages, search engine marketing, and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB day-to-day business operation, including customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons, which offers AI-assisted website development, SEO tools, google business profile optimization, Thryv Leads, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid through credit card and ACH. Further, it provides Keap, a sales and marketing automation engine that helps small businesses. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.
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