Thryv Holdings Inc (THRY)

History and Background

Thryv Holdings, Inc. (formerly Dex Media) was founded in 2019 following the acquisition of Dex Mediau2019s assets. Dex Media originally dates back to the late 19th century as a publisher of telephone directories. It has since transitioned into a software and marketing solutions provider for small to medium-sized businesses (SMBs). Significant milestones include the companyu2019s emergence from bankruptcy, the strategic shift towards SaaS solutions, and various acquisitions to expand its product offerings.

Core Business Areas

• Thryv Software Platform: Provides an end-to-end client experience platform for SMBs to manage their businesses. This includes CRM, marketing automation, appointment scheduling, invoicing, payments, and online presence management.
• Marketing Services: Offers a range of marketing solutions including search engine marketing (SEM), social media management, print and digital advertising, and website design services.

Leadership and Structure

Joe Walsh serves as the CEO and Chairman of the Board. The company has a structured leadership team comprising executives responsible for technology, marketing, sales, finance, and operations. The organizational structure is designed to support both the software platform and marketing services segments.

Key Offerings

• Thryv Software: A comprehensive SMB management platform that provides CRM, marketing automation, online scheduling, invoicing, and payment processing. It is the core product offering. Market share data is not publicly available. While Thryv competes broadly with SMB software solutions, key competitors in specific functional areas include: Salesforce (CRM), HubSpot (marketing automation), Square (payment processing), and GoDaddy (website building). No information regarding market share is available but revenue contributes the majority of total revenue.
• Digital Marketing Solutions: Offers a range of services, including SEM, social media management, and website design, to help SMBs improve their online presence and attract customers. Market share data for Thryvu2019s specific digital marketing services is not publicly available. Competitors in the digital marketing space include: LocalIQ (Gannett), ReachLocal, and various local marketing agencies. No information regarding revenue is available.

Industry Overview

The market for SMB software and marketing solutions is highly competitive and fragmented, with a growing demand for integrated platforms that streamline business operations and improve customer engagement. The industry is driven by the increasing adoption of digital technologies by SMBs and the need to effectively manage their online presence.

Positioning

Thryv positions itself as an all-in-one platform provider that caters specifically to the needs of SMBs. Its competitive advantage lies in its comprehensive suite of features and its focus on simplifying business management for smaller companies.

Total Addressable Market (TAM)

The TAM for SMB software and marketing solutions is estimated to be hundreds of billions of dollars globally. Thryv's ability to capture a significant share of this market depends on its product innovation, marketing effectiveness, and ability to compete with larger, more established players. No market data is currently available for precise estimates of addressable market

Key Competitors

• HUBS
• CRM
• SQ
• GDDY

Competitive Landscape

Thryv faces competition from larger, more established players in the SMB software and marketing solutions market. Its advantages include its comprehensive platform and focus on SMBs. Its disadvantages include limited brand recognition and profitability concerns. Data required to populate market shares is unavailable.

Vivial

• Year: 2021
• Acquisition Price (USD millions): 395
• Strategic Rationale: Expanded Thryv's customer base and strengthened its presence in the SMB market. Broadened the product portfolio and marketing services offered. Accelerated growth.

Historical Growth: Historical growth data requires access to financial statements and market reports.

Future Projections: Future projections unavailable without analyst estimates and market forecasts.

Recent Initiatives: Recent initiatives include product enhancements, partnerships, and acquisitions aimed at expanding its market reach and product capabilities.

Thryv Holdings Inc. is attempting to become a key software and marketing service provider for SMBs. Its all-in-one platform is its biggest strength, offering a comprehensive suite of tools. The company needs to increase its brand awareness, reduce churn, and improve its profitability. The company must also face intense competition and changing market conditions to succeed.

Data Sources:

• Company Website
• SEC Filings
• Market Research Reports
• Analyst Reports

Disclaimers:

The information provided is based on available data and is subject to change. Market share and financial data are estimates and may not be precise. This analysis is for informational purposes only and does not constitute financial advice.