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THRY 
Thryv Holdings Inc (THRY)
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Upturn Advisory Summary
11/28/2025: THRY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13
1 Year Target Price $13
| 3 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.69% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 247.36M USD | Price to earnings Ratio 11.26 | 1Y Target Price 13 |
Price to earnings Ratio 11.26 | 1Y Target Price 13 | ||
Volume (30-day avg) 5 | Beta 0.86 | 52 Weeks Range 5.25 - 20.92 | Updated Date 12/1/2025 |
52 Weeks Range 5.25 - 20.92 | Updated Date 12/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.29% | Operating Margin (TTM) 9.61% |
Management Effectiveness
Return on Assets (TTM) 6.14% | Return on Equity (TTM) 11.31% |
Valuation
Trailing PE 11.26 | Forward PE 15.65 | Enterprise Value 501967896 | Price to Sales(TTM) 0.32 |
Enterprise Value 501967896 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 0.64 | Enterprise Value to EBITDA 4.56 | Shares Outstanding 43576891 | Shares Floating 36626813 |
Shares Outstanding 43576891 | Shares Floating 36626813 | ||
Percent Insiders 6.17 | Percent Institutions 104.7 |
Upturn AI SWOT
Thryv Holdings Inc
Company Overview
History and Background
Thryv Holdings, Inc., formerly Dex Media, was founded in 1899 as R.H. Donnelley. The company evolved from publishing telephone directories to offering software and marketing solutions for small to medium-sized businesses (SMBs). Rebranded as Thryv in 2019, it focuses on providing end-to-end customer experience software.
Core Business Areas
- Thryv Software: Provides an end-to-end client experience platform that helps SMBs manage their business, including customer relationship management (CRM), marketing automation, payment processing, and online scheduling.
- Marketing Services: Offers digital marketing services, including search engine optimization (SEO), search engine marketing (SEM), social media management, and website design and hosting.
Leadership and Structure
Joe Walsh serves as the Chairman and CEO. The company has a typical corporate structure with departments focusing on sales, marketing, technology, and finance. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Thryv Software Platform: A SaaS platform designed to help SMBs manage various aspects of their business, including CRM, marketing automation, and appointment scheduling. Market share is estimated to be relatively small compared to larger CRM and marketing platform providers. Competitors include Salesforce, HubSpot, and Zoho.
- Digital Marketing Services: Offers SEO, SEM, social media marketing, and website design. Market share varies by specific service and region. Thryv competes with local marketing agencies, large digital marketing firms, and DIY website builders. Competitors include GoDaddy, Web.com, and WIX.
Market Dynamics
Industry Overview
The market for SMB software and digital marketing services is highly competitive and fragmented. There's increasing demand for integrated solutions that simplify business operations and enhance customer engagement. Cloud-based platforms and mobile-first strategies are gaining prominence.
Positioning
Thryv positions itself as an all-in-one solution for SMBs, aiming to simplify operations and improve customer experience. Its competitive advantage lies in its integrated platform and focus on the SMB market. However, it faces competition from larger, more specialized players.
Total Addressable Market (TAM)
The TAM for SMB software and digital marketing is estimated to be over $100 billion globally. Thryv is positioned to capture a portion of this TAM by offering integrated solutions tailored to the needs of SMBs.
Upturn SWOT Analysis
Strengths
- Integrated platform
- Focus on SMB market
- Comprehensive suite of services
- Established customer base
Weaknesses
- Smaller market share compared to larger competitors
- Reliance on direct sales force
- Potential for higher customer churn
- Marketing execution
Opportunities
- Expanding product offerings
- Acquiring complementary businesses
- Increasing market penetration in existing markets
- Leveraging partnerships to expand reach
Threats
- Intense competition
- Changing technology landscape
- Economic downturn impacting SMBs
- Data privacy and security concerns
Competitors and Market Share
Key Competitors
- CRM
- HUBS
- ADBE
- WEB
- GDOT
Competitive Landscape
Thryv faces stiff competition from larger, more established players in the CRM, marketing automation, and digital marketing spaces. Its focus on SMBs provides a niche, but requires effective marketing and sales efforts to capture market share.
Major Acquisitions
YP Marketing Solutions
- Year: 2021
- Acquisition Price (USD millions): 300
- Strategic Rationale: Expanded Thryv's digital marketing capabilities and customer base.
Growth Trajectory and Initiatives
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Summary
Thryv Holdings Inc. offers an integrated platform targeting small to medium-sized businesses, aiming to simplify business operations. The company's strength lies in its comprehensive suite of services and established customer base. However, it faces challenges from larger, well-established competitors and needs to focus on effective marketing and sales execution. Overcoming competition and managing customer churn will be critical for future growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Thryv Holdings Inc
Exchange NASDAQ | Headquaters DFW Airport, TX, United States | ||
IPO Launch date 2017-01-26 | Chairman & CEO Mr. Joseph A. Walsh | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2986 | Website https://www.thryv.com |
Full time employees 2986 | Website https://www.thryv.com | ||
Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium-sized businesses in the United States. It operates in two segments, Thryv Marketing Services and Thryv SaaS. The company provides print yellow pages, internet yellow pages, search engine marketing, and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB day-to-day business operation, including customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons, which offers AI-assisted website development, SEO tools, google business profile optimization, Thryv Leads, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid through credit card and ACH. Further, it provides Keap, a sales and marketing automation engine that helps small businesses. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.
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