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Upturn AI SWOT - About
Thryv Holdings Inc (THRY)
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Upturn Advisory Summary
07/11/2025: THRY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $21.75
1 Year Target Price $21.75
| 3 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.26% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 558.10M USD | Price to earnings Ratio - | 1Y Target Price 21.75 |
Price to earnings Ratio - | 1Y Target Price 21.75 | ||
Volume (30-day avg) 5 | Beta 0.97 | 52 Weeks Range 10.03 - 20.92 | Updated Date 07/12/2025 |
52 Weeks Range 10.03 - 20.92 | Updated Date 07/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.95% | Operating Margin (TTM) -2.1% |
Management Effectiveness
Return on Assets (TTM) 3.46% | Return on Equity (TTM) -51.21% |
Valuation
Trailing PE - | Forward PE 23.2 | Enterprise Value 846093751 | Price to Sales(TTM) 0.72 |
Enterprise Value 846093751 | Price to Sales(TTM) 0.72 | ||
Enterprise Value to Revenue 1.1 | Enterprise Value to EBITDA -8.15 | Shares Outstanding 43738200 | Shares Floating 36830647 |
Shares Outstanding 43738200 | Shares Floating 36830647 | ||
Percent Insiders 6.05 | Percent Institutions 103.59 |
Upturn AI SWOT
Thryv Holdings Inc
Company Overview
History and Background
Thryv Holdings Inc., formerly Dex Media, traces its roots back to traditional Yellow Pages publishing. Over time, it transformed into a software and marketing solutions provider for small to medium-sized businesses (SMBs). The company went public in 2019.
Core Business Areas
- Thryv Software Platform: Provides end-to-end client experience software for small businesses, including CRM, marketing automation, payments, and appointment scheduling.
- Marketing Services: Offers digital marketing services such as search engine optimization (SEO), social media management, and online advertising.
Leadership and Structure
Joe Walsh serves as the CEO of Thryv Holdings Inc. The company has a traditional corporate structure with departments focusing on sales, marketing, product development, and finance.
Top Products and Market Share
Key Offerings
- Thryv Software Platform: Thryv's flagship product is a SaaS platform providing CRM, marketing automation, and payment solutions for SMBs. Market share is estimated to be growing rapidly within the SMB SaaS market. Competitors include HubSpot, Keap (formerly Infusionsoft), and Zoho CRM. Revenue is not publicly disaggregated.
- Marketing Services: Provides digital marketing services like SEO, SEM, and social media management. Competitors include marketing agencies like Wpromote, NP Digital and local marketing solutions from companies like GoDaddy.
Market Dynamics
Industry Overview
The SMB software and marketing solutions market is highly competitive and rapidly evolving, driven by the increasing adoption of digital technologies and the need for SMBs to manage their customer relationships and online presence effectively.
Positioning
Thryv positions itself as an all-in-one solution for SMBs, offering a comprehensive suite of tools to manage their business operations and marketing efforts.
Total Addressable Market (TAM)
The SMB software market is estimated at hundreds of billions of dollars. Thryv is positioned to capture a significant portion of this TAM by providing a comprehensive and integrated solution tailored to the needs of SMBs.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- Integrated solutions
- Focus on SMB market
- Established customer base
Weaknesses
- High customer acquisition costs
- Competition from larger players
- Integration challenges with legacy systems
- Relatively new to public market
Opportunities
- Expanding product offerings
- Acquiring complementary businesses
- Penetrating new geographic markets
- Increasing digital adoption by SMBs
Threats
- Intense competition
- Changing customer preferences
- Economic downturn
- Data security breaches
Competitors and Market Share
Key Competitors
- HUBS
- CRM
- GDDY
Competitive Landscape
Thryv's competitive advantage lies in its comprehensive platform and focus on SMBs. However, it faces competition from larger players with more resources and brand recognition.
Major Acquisitions
Sightly
- Year: 2020
- Acquisition Price (USD millions): 45
- Strategic Rationale: Expanded Thryv's marketing services capabilities and strengthened its position in the digital advertising market.
Growth Trajectory and Initiatives
Historical Growth: Thryv has experienced growth through organic expansion and strategic acquisitions, transitioning from a directory publisher to a software and marketing services provider.
Future Projections: Future growth is projected to be driven by increased adoption of the Thryv platform, expansion into new markets, and strategic acquisitions.
Recent Initiatives: Recent initiatives include product enhancements, partnerships, and marketing campaigns to drive customer acquisition and retention.
Summary
Thryv Holdings Inc. has transitioned from a traditional directory publisher to a software and marketing solutions provider focused on SMBs. The company's comprehensive platform and integrated solutions provide a strong value proposition. Thryv faces intense competition and needs to manage customer acquisition costs effectively. Growth will depend on expanding product offerings and penetrating new markets. The success of the business will require careful monitoring and control of the threats of competition in a digital landscape and the balance sheet.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Analyst reports
- Industry publications
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Thryv Holdings Inc
Exchange NASDAQ | Headquaters DFW Airport, TX, United States | ||
IPO Launch date 2017-01-26 | Chairman & CEO Mr. Joseph A. Walsh | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2986 | Website https://www.thryv.com |
Full time employees 2986 | Website https://www.thryv.com | ||
Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium-sized businesses in the United States. It operates in two segments, Thryv Marketing Services and Thryv SaaS. The company provides print yellow pages, internet yellow pages, search engine marketing, and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB day-to-day business operation, including customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons, which offers AI-assisted website development, SEO tools, google business profile optimization, Thryv Leads, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid through credit card and ACH. Further, it provides Keap, a sales and marketing automation engine that helps small businesses. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.
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