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Upturn AI SWOT - About
THRY 
Thryv Holdings Inc (THRY)
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Upturn Advisory Summary
10/15/2025: THRY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $21.75
1 Year Target Price $21.75
| 3 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.69% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 489.01M USD | Price to earnings Ratio - | 1Y Target Price 21.75 |
Price to earnings Ratio - | 1Y Target Price 21.75 | ||
Volume (30-day avg) 5 | Beta 0.98 | 52 Weeks Range 10.03 - 20.92 | Updated Date 10/17/2025 |
52 Weeks Range 10.03 - 20.92 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.06% | Operating Margin (TTM) 13.67% |
Management Effectiveness
Return on Assets (TTM) 3.42% | Return on Equity (TTM) -42.15% |
Valuation
Trailing PE - | Forward PE 17.64 | Enterprise Value 784091947 | Price to Sales(TTM) 0.64 |
Enterprise Value 784091947 | Price to Sales(TTM) 0.64 | ||
Enterprise Value to Revenue 1.03 | Enterprise Value to EBITDA 258.61 | Shares Outstanding 43936290 | Shares Floating 37015885 |
Shares Outstanding 43936290 | Shares Floating 37015885 | ||
Percent Insiders 6.06 | Percent Institutions 106.2 |
Upturn AI SWOT
Thryv Holdings Inc
Company Overview
History and Background
Thryv Holdings, Inc., formerly Dex Media, traces its roots back to the Yellow Pages business. Founded originally to produce phone books. It has evolved into a software and marketing solutions provider for small and medium-sized businesses (SMBs). The company has transformed through acquisitions and strategic shifts to focus on digital solutions.
Core Business Areas
- Thryv Software: Comprehensive end-to-end client experience platform for SMBs. It includes customer relationship management (CRM), marketing automation, appointment scheduling, payment processing, and online presence management.
- Marketing Services: Provides a suite of marketing services, including search engine optimization (SEO), social media management, digital advertising, website design, and email marketing.
- ThryvPay: Payment processing services for SMBs, integrated with the Thryv platform. Allows businesses to accept payments online, in-person, and through mobile devices.
Leadership and Structure
The leadership team is comprised of executives with experience in software, marketing, and finance. Joe Walsh serves as the Chairman and CEO. The organizational structure consists of functional departments overseeing product development, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Thryv Software Platform: Flagship SaaS platform that helps SMBs manage their business, connect with customers, and get paid. While exact market share is difficult to pinpoint due to the fragmented SMB software market, Thryv targets millions of SMBs in the US. Competitors include HubSpot, Zoho, and Salesforce.
- ThryvPay: Integrated payment processing solution directly tied to the Thryv platform which aims to eliminate the need for a separate payment provider such as Square or Stripe. No specific market share available.
- Marketing Services: Digital marketing solutions including SEO, SEM, social media management, and email marketing. Market share varies widely by specific service. Competitors include Wpromote, Ignite Visibility, and various local marketing agencies.
Market Dynamics
Industry Overview
The market for SMB software and marketing services is highly competitive and rapidly evolving. Digital transformation is driving demand for integrated solutions that streamline business operations and improve customer engagement.
Positioning
Thryv aims to provide an all-in-one solution tailored for SMBs, differentiating itself through its integrated platform and focus on client experience. It competes with specialized software providers and marketing agencies but seeks to offer a more comprehensive solution.
Total Addressable Market (TAM)
The TAM for SMB software and marketing services is estimated to be in the hundreds of billions of dollars annually. Thryv is positioned to capture a share of this TAM by offering an integrated platform and marketing solutions, appealing to SMBs that seek to simplify their tech stack and improve their online presence.
Upturn SWOT Analysis
Strengths
- Integrated platform
- Focus on SMBs
- Comprehensive feature set
- Strong customer relationships
Weaknesses
- Complex platform
- High customer acquisition cost
- Dependence on marketing services
- Competition from larger players
Opportunities
- Expansion into new markets
- Partnerships and integrations
- Growing demand for digital solutions
- Cross-selling and upselling opportunities
Threats
- Increasing competition
- Changing technology landscape
- Economic downturn
- Security breaches
Competitors and Market Share
Key Competitors
- HubSpot (HUBS)
- Salesforce (CRM)
- Intuit (INTU)
Competitive Landscape
Thryv competes with larger, more established players in the CRM and marketing automation space. Its advantage lies in its focus on SMBs and its integrated platform, which may appeal to businesses seeking a comprehensive solution.
Major Acquisitions
Vivial Holdings, LLC.
- Year: 2021
- Acquisition Price (USD millions): 335
- Strategic Rationale: This acquisition was for complementary digital marketing services and to expand its SMB client base.
Growth Trajectory and Initiatives
Historical Growth: Growth has been fueled by the transition to SaaS and strategic acquisitions. The financial reports show the overall growth trend.
Future Projections: Analyst estimates suggest continued growth in SaaS revenue. Analyst reports would give a more detailed analysis of future growth.
Recent Initiatives: Recent strategic initiatives include product enhancements, market expansion, and strategic acquisitions aimed at broadening the company's product portfolio and market reach.
Summary
Thryv Holdings Inc. is an evolving company focusing on SMB solutions, with a core strength in its integrated platform. While it faces stiff competition from larger firms, its dedication to the SMB market and ongoing SaaS expansion offer promising opportunities. Thryv should continue optimizing its platform, lowering customer acquisition costs, and adapting to the dynamic technological landscape to remain competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Website
- Third-party Market Research Reports
- Analyst Reports
- Press Releases
- Earnings Call Transcripts
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may vary. Financial data is subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Thryv Holdings Inc
Exchange NASDAQ | Headquaters DFW Airport, TX, United States | ||
IPO Launch date 2017-01-26 | Chairman & CEO Mr. Joseph A. Walsh | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2986 | Website https://www.thryv.com |
Full time employees 2986 | Website https://www.thryv.com | ||
Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium-sized businesses in the United States. It operates in two segments, Thryv Marketing Services and Thryv SaaS. The company provides print yellow pages, internet yellow pages, search engine marketing, and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB day-to-day business operation, including customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons, which offers AI-assisted website development, SEO tools, google business profile optimization, Thryv Leads, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid through credit card and ACH. Further, it provides Keap, a sales and marketing automation engine that helps small businesses. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.
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