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THRY
Upturn stock ratingUpturn stock rating

Thryv Holdings Inc (THRY)

Upturn stock ratingUpturn stock rating
$12.16
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

06/30/2025: THRY (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

5 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $21.75

1 Year Target Price $21.75

Analysts Price Target For last 52 week
$21.75Target price
Low$10.03
Current$12.16
high$20.92

Analysis of Past Performance

Type Stock
Historic Profit -10.26%
Avg. Invested days 37
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 521.80M USD
Price to earnings Ratio -
1Y Target Price 21.75
Price to earnings Ratio -
1Y Target Price 21.75
Volume (30-day avg) 5
Beta 0.97
52 Weeks Range 10.03 - 20.92
Updated Date 06/30/2025
52 Weeks Range 10.03 - 20.92
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -2.46

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -11.95%
Operating Margin (TTM) -2.1%

Management Effectiveness

Return on Assets (TTM) 3.46%
Return on Equity (TTM) -51.21%

Valuation

Trailing PE -
Forward PE 21.69
Enterprise Value 809791024
Price to Sales(TTM) 0.68
Enterprise Value 809791024
Price to Sales(TTM) 0.68
Enterprise Value to Revenue 1.05
Enterprise Value to EBITDA -8.15
Shares Outstanding 43738200
Shares Floating 36830647
Shares Outstanding 43738200
Shares Floating 36830647
Percent Insiders 6.05
Percent Institutions 103.59

Analyst Ratings

Rating 3
Target Price 21.75
Buy 1
Strong Buy 3
Buy 1
Strong Buy 3
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Thryv Holdings Inc

stock logo

Company Overview

overview logo History and Background

Thryv Holdings Inc., formerly Dex Media, traces its roots back to traditional Yellow Pages publishing. Over time, it transformed into a software and marketing solutions provider for small to medium-sized businesses (SMBs). The company went public in 2019.

business area logo Core Business Areas

  • Thryv Software Platform: Provides end-to-end client experience software for small businesses, including CRM, marketing automation, payments, and appointment scheduling.
  • Marketing Services: Offers digital marketing services such as search engine optimization (SEO), social media management, and online advertising.

leadership logo Leadership and Structure

Joe Walsh serves as the CEO of Thryv Holdings Inc. The company has a traditional corporate structure with departments focusing on sales, marketing, product development, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Thryv Software Platform: Thryv's flagship product is a SaaS platform providing CRM, marketing automation, and payment solutions for SMBs. Market share is estimated to be growing rapidly within the SMB SaaS market. Competitors include HubSpot, Keap (formerly Infusionsoft), and Zoho CRM. Revenue is not publicly disaggregated.
  • Marketing Services: Provides digital marketing services like SEO, SEM, and social media management. Competitors include marketing agencies like Wpromote, NP Digital and local marketing solutions from companies like GoDaddy.

Market Dynamics

industry overview logo Industry Overview

The SMB software and marketing solutions market is highly competitive and rapidly evolving, driven by the increasing adoption of digital technologies and the need for SMBs to manage their customer relationships and online presence effectively.

Positioning

Thryv positions itself as an all-in-one solution for SMBs, offering a comprehensive suite of tools to manage their business operations and marketing efforts.

Total Addressable Market (TAM)

The SMB software market is estimated at hundreds of billions of dollars. Thryv is positioned to capture a significant portion of this TAM by providing a comprehensive and integrated solution tailored to the needs of SMBs.

Upturn SWOT Analysis

Strengths

  • Comprehensive platform
  • Integrated solutions
  • Focus on SMB market
  • Established customer base

Weaknesses

  • High customer acquisition costs
  • Competition from larger players
  • Integration challenges with legacy systems
  • Relatively new to public market

Opportunities

  • Expanding product offerings
  • Acquiring complementary businesses
  • Penetrating new geographic markets
  • Increasing digital adoption by SMBs

Threats

  • Intense competition
  • Changing customer preferences
  • Economic downturn
  • Data security breaches

Competitors and Market Share

competitor logo Key Competitors

  • HUBS
  • CRM
  • GDDY

Competitive Landscape

Thryv's competitive advantage lies in its comprehensive platform and focus on SMBs. However, it faces competition from larger players with more resources and brand recognition.

Major Acquisitions

Sightly

  • Year: 2020
  • Acquisition Price (USD millions): 45
  • Strategic Rationale: Expanded Thryv's marketing services capabilities and strengthened its position in the digital advertising market.

Growth Trajectory and Initiatives

Historical Growth: Thryv has experienced growth through organic expansion and strategic acquisitions, transitioning from a directory publisher to a software and marketing services provider.

Future Projections: Future growth is projected to be driven by increased adoption of the Thryv platform, expansion into new markets, and strategic acquisitions.

Recent Initiatives: Recent initiatives include product enhancements, partnerships, and marketing campaigns to drive customer acquisition and retention.

Summary

Thryv Holdings Inc. has transitioned from a traditional directory publisher to a software and marketing solutions provider focused on SMBs. The company's comprehensive platform and integrated solutions provide a strong value proposition. Thryv faces intense competition and needs to manage customer acquisition costs effectively. Growth will depend on expanding product offerings and penetrating new markets. The success of the business will require careful monitoring and control of the threats of competition in a digital landscape and the balance sheet.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company website
  • SEC filings
  • Analyst reports
  • Industry publications

Disclaimers:

The data provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may not be precise.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Thryv Holdings Inc

Exchange NASDAQ
Headquaters DFW Airport, TX, United States
IPO Launch date 2017-01-26
Chairman & CEO Mr. Joseph A. Walsh
Sector Communication Services
Industry Internet Content & Information
Full time employees 2986
Full time employees 2986

Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium-sized businesses in the United States. It operates in two segments, Thryv Marketing Services and Thryv SaaS. The company provides print yellow pages, internet yellow pages, search engine marketing, and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB day-to-day business operation, including customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons, which offers AI-assisted website development, SEO tools, google business profile optimization, Thryv Leads, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid through credit card and ACH. Further, it provides Keap, a sales and marketing automation engine that helps small businesses. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.