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Upturn AI SWOT - About
HUBS 
HubSpot Inc (HUBS)
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Upturn Advisory Summary
11/04/2025: HUBS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
36 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $683.57
1 Year Target Price $683.57
| 20 | Strong Buy |
| 11 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 27.99% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/04/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 26.06B USD | Price to earnings Ratio - | 1Y Target Price 683.57 |
Price to earnings Ratio - | 1Y Target Price 683.57 | ||
Volume (30-day avg) 36 | Beta 1.58 | 52 Weeks Range 418.34 - 881.13 | Updated Date 11/4/2025 |
52 Weeks Range 418.34 - 881.13 | Updated Date 11/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When After Market | Estimate 2.59 | Actual - |
Profitability
Profit Margin -0.42% | Operating Margin (TTM) -2.97% |
Management Effectiveness
Return on Assets (TTM) -1.15% | Return on Equity (TTM) -0.65% |
Valuation
Trailing PE - | Forward PE 39.53 | Enterprise Value 22067865847 | Price to Sales(TTM) 9.15 |
Enterprise Value 22067865847 | Price to Sales(TTM) 9.15 | ||
Enterprise Value to Revenue 7.75 | Enterprise Value to EBITDA 174.47 | Shares Outstanding 52693110 | Shares Floating 50816708 |
Shares Outstanding 52693110 | Shares Floating 50816708 | ||
Percent Insiders 3.51 | Percent Institutions 90.72 |
Upturn AI SWOT
HubSpot Inc
Company Overview
History and Background
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. Initially focused on inbound marketing, HubSpot has evolved into a comprehensive CRM platform.
Core Business Areas
- Marketing Hub: Provides tools for marketing automation, content creation, social media management, and SEO.
- Sales Hub: Offers sales automation, CRM, deal management, and sales analytics features.
- Service Hub: Focuses on customer service tools like ticketing, knowledge base, and customer feedback management.
- CMS Hub: A content management system built for marketers to easily create and manage website content.
- Operations Hub: Synchronizes customer data across apps and systems using data sync, automation, and data quality tools.
Leadership and Structure
Yamini Rangan is the CEO. The organizational structure is function-based, with distinct teams for engineering, sales, marketing, and customer success.
Top Products and Market Share
Key Offerings
- Marketing Hub: Offers marketing automation features. Competitors include Marketo (ADBE), Salesforce Marketing Cloud (CRM), and Pardot (CRM). Market share data varies, but HubSpot is a leading player in the SMB marketing automation segment. Approximately 194,000 customers (2023). Specific revenue breakdown by hub is not publicly disclosed in detail.
- Sales Hub: Provides sales automation and CRM capabilities. Competitors include Salesforce Sales Cloud (CRM), Pipedrive, and Zoho CRM. Revenue is part of the overall subscription revenue, but specific product revenue is not publicly broken out. User numbers contribute to the total customer base.
- Service Hub: Customer service tools. Competitors include Zendesk (ZEN), Freshdesk (FRSH), and Salesforce Service Cloud (CRM). User numbers contribute to the total customer base. Revenue is part of the overall subscription revenue, but specific product revenue is not publicly broken out.
Market Dynamics
Industry Overview
The CRM and marketing automation industry is experiencing strong growth, driven by the increasing importance of digital marketing and customer experience. Consolidation is occurring among major players.
Positioning
HubSpot is positioned as a leading platform for SMBs, offering a comprehensive suite of tools at a competitive price. They emphasize inbound marketing methodologies and ease of use.
Total Addressable Market (TAM)
TAM is estimated at over $100 billion. HubSpot is capturing a growing portion of this market and aiming for a larger percentage of SMB and mid-market segments.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Comprehensive product suite
- Focus on inbound marketing
- User-friendly interface
- Large and active community
Weaknesses
- Higher price point compared to some competitors
- Can be complex to fully implement for some users
- Integration challenges with certain legacy systems
- Salesforce.com leads as an industry player
Opportunities
- Expansion into new markets and geographies
- Development of new product features and integrations
- Increasing demand for customer experience solutions
- Further penetration of mid-market segment
Threats
- Intense competition from established players
- Potential economic downturn impacting marketing budgets
- Rapid technological changes
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- CRM
- ADBE
- ORCL
- NOW
Competitive Landscape
HubSpotu2019s advantage lies in its integrated platform, ease of use, and inbound marketing focus. Its disadvantages include higher price point compared to some competitors and integration challenges with certain legacy systems. Competitors often specialize in specific CRM modules (Sales, Marketing, Service), whereas HubSpot's advantage in in providing all three in a centralized and user-friendly way.
Major Acquisitions
Clearbit
- Year: 2024
- Acquisition Price (USD millions): 150
- Strategic Rationale: Enhance HubSpot's data intelligence capabilities by adding more robust data enrichment and firmographic data to the customer profiles.
The Hustle
- Year: 2021
- Acquisition Price (USD millions): 27
- Strategic Rationale: Enhance HubSpot's content creation and media capabilities.
Growth Trajectory and Initiatives
Historical Growth: HubSpot has demonstrated strong growth in revenue and customer acquisition over the past 5 years.
Future Projections: Analysts project continued growth in revenue and earnings, driven by product innovation and market expansion. Continued profitability is expected to improve.
Recent Initiatives: Recent initiatives include expansion of their product suite, investment in AI-powered features, and strategic partnerships with other technology vendors.
Summary
HubSpot is a strong company with a comprehensive CRM platform and a leading position in the SMB market. It is experiencing consistent revenue growth and has a loyal customer base. Its challenges include fierce competition and integration complexities, but its focus on inbound marketing and user-friendly interface positions it well for future growth. Continued innovation and market expansion will be critical for maintaining its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- HubSpot Investor Relations
- SEC Filings (10-K, 10-Q)
- Third-party Market Research Reports
- Analyst Reports
- HubSpot.com
- Crunchbase
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HubSpot Inc
Exchange NYSE | Headquaters Cambridge, MA, United States | ||
IPO Launch date 2014-10-09 | CEO, President and Director Ms. Yamini Rangan | ||
Sector Technology | Industry Software - Application | Full time employees 8723 | Website https://www.hubspot.com |
Full time employees 8723 | Website https://www.hubspot.com | ||
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed for customer data to automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
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