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Upturn AI SWOT - About
HUBS 
HubSpot Inc (HUBS)
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Upturn Advisory Summary
08/14/2025: HUBS (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
36 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $695.8
1 Year Target Price $695.8
| 20 | Strong Buy |
| 11 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 48.13% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 22.65B USD | Price to earnings Ratio - | 1Y Target Price 695.8 |
Price to earnings Ratio - | 1Y Target Price 695.8 | ||
Volume (30-day avg) 36 | Beta 1.67 | 52 Weeks Range 418.34 - 881.13 | Updated Date 08/15/2025 |
52 Weeks Range 418.34 - 881.13 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 2.12 | Actual 2.23 |
Profitability
Profit Margin -0.42% | Operating Margin (TTM) -2.97% |
Management Effectiveness
Return on Assets (TTM) -1.15% | Return on Equity (TTM) -0.65% |
Valuation
Trailing PE - | Forward PE 45.25 | Enterprise Value 21263768989 | Price to Sales(TTM) 7.95 |
Enterprise Value 21263768989 | Price to Sales(TTM) 7.95 | ||
Enterprise Value to Revenue 7.47 | Enterprise Value to EBITDA 168.12 | Shares Outstanding 52693100 | Shares Floating 50791943 |
Shares Outstanding 52693100 | Shares Floating 50791943 | ||
Percent Insiders 3.59 | Percent Institutions 94.16 |
Upturn AI SWOT
HubSpot Inc
Company Overview
History and Background
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah at MIT. Originally focused on inbound marketing, it has expanded to offer a comprehensive CRM platform. HubSpot went public in 2014.
Core Business Areas
- Marketing Hub: Provides tools for marketing automation, email marketing, social media management, SEO, and content creation.
- Sales Hub: Offers CRM, sales automation, deal tracking, and sales engagement tools.
- Service Hub: Provides customer service tools, including help desk automation, knowledge base, and customer feedback surveys.
- CMS Hub: Provides website content management system with website themes and templates.
- Operations Hub: Provides tools to connect and automate business processes.
Leadership and Structure
Yamini Rangan is the CEO. The organizational structure is based on functional areas like sales, marketing, engineering, and product development.
Top Products and Market Share
Key Offerings
- Marketing Hub: HubSpot's core offering provides tools for inbound marketing. Competitors include Marketo, Pardot (Salesforce), and ActiveCampaign. HubSpot has a significant market share in the small to medium-sized business segment, with estimated figures fluctuating based on the report referenced; estimates range between 20-30% of this SMB marketing automation segment.
- Sales Hub: Sales Hub provides CRM and sales automation functionalities. Key competitors include Salesforce Sales Cloud, Zoho CRM, and Pipedrive. Market share varies widely, with Salesforce having a larger overall market share in the broader CRM market, but HubSpot is gaining ground, especially in the SMB sector.
- Service Hub: Provides customer service software that can integrate with your sales and marketing data. Competitors include Zendesk, Salesforce Service Cloud, and Freshdesk.
Market Dynamics
Industry Overview
The CRM and marketing automation industry is experiencing strong growth, driven by the increasing need for businesses to engage with customers online. Trends include personalization, AI-powered automation, and data-driven decision-making.
Positioning
HubSpot is positioned as a leading provider of inbound marketing and CRM solutions for small to medium-sized businesses. Its strengths include a user-friendly interface, a comprehensive product suite, and a strong brand reputation.
Total Addressable Market (TAM)
The total addressable market for CRM and marketing automation is estimated to be hundreds of billions of dollars. HubSpot is well-positioned to capture a significant share of this market with its focus on SMBs and its expanding product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Comprehensive product suite
- User-friendly interface
- Effective inbound marketing strategy
- Large customer base
Weaknesses
- Higher pricing compared to some competitors
- Can be complex to implement for larger organizations
- Limited customization options compared to enterprise solutions
Opportunities
- Expanding into larger enterprise accounts
- Developing AI-powered features
- Acquiring complementary technologies
- Further international expansion
Threats
- Intense competition from established players
- Economic downturn affecting SMB spending
- Changes in data privacy regulations
- Emergence of disruptive technologies
Competitors and Market Share
Key Competitors
- CRM
- ADBE
- ORCL
- SAP
Competitive Landscape
HubSpot competes with a variety of companies in the CRM and marketing automation space, including large enterprise players like Salesforce and Adobe, as well as smaller, more specialized vendors. HubSpot's strengths include its user-friendly interface and focus on SMBs, while its weaknesses include higher pricing and limited customization options compared to enterprise solutions.
Major Acquisitions
Clearbit
- Year: 2024
- Acquisition Price (USD millions): 150
- Strategic Rationale: Enhances HubSpot's data capabilities and provides richer customer insights.
Growth Trajectory and Initiatives
Historical Growth: HubSpot has experienced rapid growth in revenue and customer base over the past decade, driven by its successful inbound marketing strategy and expansion into new product areas.
Future Projections: Analyst estimates suggest continued revenue growth for HubSpot, driven by its strong market position and expanding product offerings. Exact growth rates vary based on economic conditions and competitive landscape.
Recent Initiatives: Recent initiatives include the launch of new AI-powered features, expansion into new international markets, and acquisitions of complementary technologies.
Summary
HubSpot is a strong player in the CRM and marketing automation space, particularly among SMBs. Its comprehensive product suite and user-friendly interface are working well. However, the company faces intense competition and needs to continuously innovate and expand into new markets to maintain its growth trajectory. It also needs to keep an eye on economic downturns that affect SMB budgets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- HubSpot Investor Relations
- Third-party market research reports (Gartner, Forrester)
- Company filings (10-K, 10-Q)
- Analyst reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HubSpot Inc
Exchange NYSE | Headquaters Cambridge, MA, United States | ||
IPO Launch date 2014-10-09 | CEO, President and Director Ms. Yamini Rangan | ||
Sector Technology | Industry Software - Application | Full time employees 8723 | Website https://www.hubspot.com |
Full time employees 8723 | Website https://www.hubspot.com | ||
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed for customer data to automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
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