Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
HUBS 
HubSpot Inc (HUBS)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/04/2025: HUBS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
36 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $585.47
1 Year Target Price $585.47
| 20 | Strong Buy |
| 11 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 27.99% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/04/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.76B USD | Price to earnings Ratio - | 1Y Target Price 585.47 |
Price to earnings Ratio - | 1Y Target Price 585.47 | ||
Volume (30-day avg) 36 | Beta 1.44 | 52 Weeks Range 344.41 - 881.13 | Updated Date 12/4/2025 |
52 Weeks Range 344.41 - 881.13 | Updated Date 12/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When After Market | Estimate 2.59 | Actual 2.66 |
Profitability
Profit Margin -0.12% | Operating Margin (TTM) 1.52% |
Management Effectiveness
Return on Assets (TTM) -0.78% | Return on Equity (TTM) -0.2% |
Valuation
Trailing PE - | Forward PE 32.68 | Enterprise Value 18342611899 | Price to Sales(TTM) 6.61 |
Enterprise Value 18342611899 | Price to Sales(TTM) 6.61 | ||
Enterprise Value to Revenue 6.14 | Enterprise Value to EBITDA 123.33 | Shares Outstanding 52385551 | Shares Floating 50518006 |
Shares Outstanding 52385551 | Shares Floating 50518006 | ||
Percent Insiders 3.54 | Percent Institutions 92.62 |
Upturn AI SWOT
HubSpot Inc
Company Overview
History and Background
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. Initially focused on inbound marketing, HubSpot has evolved into a comprehensive customer relationship management (CRM) platform. They launched their initial product in 2007, and had an IPO in 2014.
Core Business Areas
- Marketing Hub: Provides tools for content creation, SEO, social media management, email marketing, and marketing automation.
- Sales Hub: Offers tools for sales automation, CRM, deal management, and sales analytics.
- Service Hub: Provides tools for customer service, including ticketing, knowledge base, live chat, and feedback surveys.
- CMS Hub: A content management system designed for marketers and developers to build and manage websites.
- Operations Hub: Allows businesses to sync and automate data across their marketing, sales, and service tools.
Leadership and Structure
HubSpot is led by CEO Yamini Rangan. The organizational structure includes departments for product development, sales, marketing, customer success, and finance.
Top Products and Market Share
Key Offerings
- Marketing Hub: HubSpot's Marketing Hub provides inbound marketing tools. Competitors include Marketo (ADBE), Pardot (CRM), and Mailchimp (privately held). Specific market share figures vary based on reports and specific segments, but HubSpot is a major player in the SMB segment.
- Sales Hub: HubSpot's Sales Hub provides sales automation and CRM capabilities. Competitors include Salesforce Sales Cloud (CRM), Microsoft Dynamics 365 Sales (MSFT), and Pipedrive (privately held). Again, HubSpot has significant market share within the SMB and mid-market segments.
- Service Hub: Helps businesses connect with their customers to provide amazing customer service. Competitors include Zendesk, Salesforce Service Cloud (CRM), Freshdesk.
Market Dynamics
Industry Overview
The CRM and marketing automation industry is growing rapidly, driven by the increasing importance of digital marketing and customer experience. The market is competitive, with a mix of large players and smaller, specialized vendors.
Positioning
HubSpot is positioned as a leading CRM platform for SMBs and mid-market companies, known for its user-friendly interface and comprehensive suite of tools. Its competitive advantage lies in its inbound marketing focus and integrated platform.
Total Addressable Market (TAM)
The estimated TAM for CRM and marketing automation is substantial, projected to reach hundreds of billions of dollars in the coming years. HubSpot is targeting a significant portion of this market with its integrated platform and focus on SMBs.
Upturn SWOT Analysis
Strengths
- Comprehensive CRM platform
- Strong brand reputation
- User-friendly interface
- Inbound marketing focus
- Large customer base
Weaknesses
- Higher price point compared to some competitors
- Complexity for some small businesses
- Feature parity lags behind some competitors in specific areas
Opportunities
- Expanding into new markets and industries
- Developing new products and features
- Acquiring complementary technologies
- Deepening integrations with other platforms
Threats
- Increased competition from larger players
- Changing customer preferences
- Economic downturn
- Data privacy regulations
Competitors and Market Share
Key Competitors
- CRM
- ADBE
- MSFT
Competitive Landscape
HubSpot competes with large, established players like Salesforce and Adobe, as well as smaller, specialized vendors. Its strengths include its user-friendly interface and inbound marketing focus, while its weaknesses include its higher price point and feature parity in some areas.
Major Acquisitions
Clearbit
- Year: 2024
- Acquisition Price (USD millions): 150
- Strategic Rationale: Clearbit is a leading B2B data provider that will strengthen HubSpot's data capabilities.
PieSync
- Year: 2019
- Acquisition Price (USD millions): 57
- Strategic Rationale: PieSync allowed for better contact data sync, now part of the Operations Hub.
Growth Trajectory and Initiatives
Historical Growth: HubSpot has experienced strong revenue growth over the past several years, driven by increasing adoption of its platform and expansion into new markets.
Future Projections: Analyst estimates suggest continued revenue growth for HubSpot in the coming years, driven by strong demand for CRM and marketing automation solutions.
Recent Initiatives: Recent initiatives include expanding the functionality of its hubs, deepening integrations with other platforms, and expanding into new markets.
Summary
HubSpot is a strong CRM platform with a focus on SMBs, known for its user-friendly interface and inbound marketing approach. Its growth is driven by the increasing demand for CRM and marketing automation. However, it faces competition from larger players and needs to manage its pricing and feature parity. Acquisitions are a major key for growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- HubSpot Investor Relations
- Third-party market research reports
- Company filings
- Yahoo Finance
Disclaimers:
This analysis is based on publicly available information and should not be considered investment advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HubSpot Inc
Exchange NYSE | Headquaters Cambridge, MA, United States | ||
IPO Launch date 2014-10-09 | CEO, President and Director Ms. Yamini Rangan | ||
Sector Technology | Industry Software - Application | Full time employees 8824 | Website https://www.hubspot.com |
Full time employees 8824 | Website https://www.hubspot.com | ||
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed for customer data to automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.