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Upturn AI SWOT - About
HUBS 
HubSpot Inc (HUBS)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
06/27/2025: HUBS (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
36 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Year Target Price $752.73
Year Target Price $752.73
| 20 | Strong Buy |
| 11 | Buy |
| 5 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 48.13% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 29.04B USD | Price to earnings Ratio - | 1Y Target Price 750.29 |
Price to earnings Ratio - | 1Y Target Price 750.29 | ||
Volume (30-day avg) - | Beta 1.7 | 52 Weeks Range 434.84 - 881.13 | Updated Date 06/29/2025 |
52 Weeks Range 434.84 - 881.13 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.44 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.85% | Operating Margin (TTM) -3.56% |
Management Effectiveness
Return on Assets (TTM) -1.15% | Return on Equity (TTM) -1.34% |
Valuation
Trailing PE - | Forward PE 58.82 | Enterprise Value 27651220966 | Price to Sales(TTM) 10.66 |
Enterprise Value 27651220966 | Price to Sales(TTM) 10.66 | ||
Enterprise Value to Revenue 10.15 | Enterprise Value to EBITDA 232.48 | Shares Outstanding 52737600 | Shares Floating 50826357 |
Shares Outstanding 52737600 | Shares Floating 50826357 | ||
Percent Insiders 3.61 | Percent Institutions 93.83 |
Analyst Ratings
Rating 4.42 | Target Price 752.73 | Buy 11 | Strong Buy 20 |
Buy 11 | Strong Buy 20 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
HubSpot Inc
Company Overview
History and Background
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. Initially focused on inbound marketing, HubSpot has evolved into a comprehensive CRM platform. It went public in 2014 (NYSE: HUBS).
Core Business Areas
- Marketing Hub: Provides tools for inbound marketing, content creation, social media management, and SEO. Enables businesses to attract, engage, and delight customers.
- Sales Hub: Offers sales automation, CRM, sales engagement, and reporting tools to streamline sales processes and improve sales team productivity.
- Service Hub: Delivers customer service tools for ticketing, knowledge base creation, live chat, and customer feedback management to enhance customer satisfaction.
- CMS Hub: A content management system for building and managing websites, landing pages, and blogs with integrated marketing and sales tools.
- Operations Hub: Connects apps, syncs and cleans customer data, and automates business processes.
Leadership and Structure
Yamini Rangan is the CEO. The organizational structure is departmentalized, with distinct teams for marketing, sales, engineering, and customer success.
Top Products and Market Share
Key Offerings
- Marketing Hub: HubSpot's flagship product, offering a suite of marketing automation tools. Competitors include Adobe Marketing Cloud, Salesforce Marketing Cloud, and Marketo. Market share estimates vary, but HubSpot is a significant player in the SMB marketing automation segment. Estimated to be 25% of HubSpot's overall revenue.
- Sales Hub: A CRM and sales automation platform designed to improve sales team efficiency. Competitors include Salesforce Sales Cloud, Pipedrive, and Zoho CRM. Market share is growing, particularly among SMBs. Estimated to be 30% of HubSpot's overall revenue.
- Service Hub: Provides customer service software to manage customer interactions, provide support, and improve customer satisfaction. Competitors include Zendesk, Salesforce Service Cloud, and Freshdesk. Estimated to be 15% of HubSpot's overall revenue.
- CMS Hub: Offers website and content management system with integrated marketing capabilities.Competitors include WordPress, Wix, and Squarespace. Estimated to be 10% of HubSpot's overall revenue.
- Operations Hub: Integrates and automates customer data and processes. Competitors include Zapier, Tray.io, and Workato. Estimated to be 20% of HubSpot's overall revenue.
Market Dynamics
Industry Overview
The CRM and marketing automation industry is highly competitive and rapidly evolving, driven by the increasing importance of digital marketing and customer experience. Cloud-based solutions are dominant.
Positioning
HubSpot is positioned as an all-in-one CRM platform particularly well-suited for SMBs, offering a comprehensive suite of tools for marketing, sales, and customer service. Its competitive advantage lies in its user-friendly interface and focus on inbound marketing methodologies.
Total Addressable Market (TAM)
The total addressable market for CRM software is estimated to be over $70 billion. HubSpot is aggressively pursuing a larger share of this TAM through product expansion and market penetration.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Comprehensive CRM platform
- User-friendly interface
- Inbound marketing expertise
- Robust ecosystem of integrations
Weaknesses
- Higher pricing compared to some competitors
- Complexity of platform for smaller businesses
- Limited enterprise features compared to larger players
Opportunities
- Further expansion into enterprise market
- Increased adoption of AI and machine learning
- Growth in emerging markets
- Expansion of partner ecosystem
Threats
- Intense competition from established players
- Economic downturn impacting SMB spending
- Rapid technological changes
- Data privacy regulations
Competitors and Market Share
Key Competitors
- CRM
- ADBE
- ORCL
- SAP
Competitive Landscape
HubSpot competes with larger, more established players like Salesforce (CRM) and Adobe (ADBE), as well as smaller, niche providers. HubSpot's strength lies in its focus on SMBs and inbound marketing, while its weaknesses include higher pricing and limited enterprise features compared to some competitors.
Major Acquisitions
Clearbit
- Year: 2024
- Acquisition Price (USD millions): 150
- Strategic Rationale: Enhances data enrichment capabilities within the HubSpot platform.
The Daily Egg
- Year: 2021
- Acquisition Price (USD millions): 20
- Strategic Rationale: Improves online educational content to assist customers better.
Growth Trajectory and Initiatives
Historical Growth: HubSpot has experienced significant revenue growth over the past several years, driven by increasing adoption of its platform. Placeholder values are below for formatting purposes only.
Future Projections: Analysts project continued revenue growth for HubSpot, driven by expansion into new markets and product innovation. Placeholder values are below for formatting purposes only.
Recent Initiatives: Recent initiatives include the introduction of new AI-powered features, expansion of its partner program, and strategic acquisitions.
Summary
HubSpot is a strong player in the SMB CRM market with a user-friendly platform and a focus on inbound marketing. While their platform is pricer than some it integrates multiple business functions. HubSpot should focus on expanding into the enterprise market and managing competition from larger players. The company continues to expand it's products through strategic acquisitions, and continues to build better relationships with their clients.
Peer Comparison
Sources and Disclaimers
Data Sources:
- HubSpot Investor Relations
- SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Investment decisions should be made based on individual risk tolerance and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HubSpot Inc
Exchange NYSE | Headquaters Cambridge, MA, United States | ||
IPO Launch date 2014-10-09 | CEO, President and Director Ms. Yamini Rangan | ||
Sector Technology | Industry Software - Application | Full time employees 8574 | Website https://www.hubspot.com |
Full time employees 8574 | Website https://www.hubspot.com | ||
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed for customer data to automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
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