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Upturn AI SWOT - About
UA 
Under Armour Inc C (UA)
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Upturn Advisory Summary
08/14/2025: UA (1-star) is a SELL. SELL since 5 days. Profits (-18.27%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -49.13% | Avg. Invested days 34 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.88B USD | Price to earnings Ratio - | 1Y Target Price 14 |
Price to earnings Ratio - | 1Y Target Price 14 | ||
Volume (30-day avg) - | Beta 1.63 | 52 Weeks Range 4.62 - 10.62 | Updated Date 06/29/2025 |
52 Weeks Range 4.62 - 10.62 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.47 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.9% | Operating Margin (TTM) -2.67% |
Management Effectiveness
Return on Assets (TTM) 2.79% | Return on Equity (TTM) -9.96% |
Valuation
Trailing PE - | Forward PE 21.98 | Enterprise Value 3673205772 | Price to Sales(TTM) 0.56 |
Enterprise Value 3673205772 | Price to Sales(TTM) 0.56 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 429.26 | Shares Outstanding 202848000 | Shares Floating 307714272 |
Shares Outstanding 202848000 | Shares Floating 307714272 | ||
Percent Insiders 9.26 | Percent Institutions 78.45 |
Upturn AI SWOT
Under Armour Inc C
Company Overview
History and Background
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. Initially focused on moisture-wicking apparel, it grew rapidly to become a major player in the sportswear industry, expanding into footwear, accessories, and connected fitness.
Core Business Areas
- Apparel: Includes performance apparel such as shirts, shorts, pants, and outerwear designed for various sports and activities.
- Footwear: Encompasses athletic shoes for running, training, basketball, and other sports.
- Accessories: Includes hats, gloves, bags, and other accessories.
- Connected Fitness: Involves digital fitness platforms and apps like MapMyFitness, used to track workouts and connect with other users.
Leadership and Structure
The leadership team includes CEO Stephanie Linnartz. The organizational structure is hierarchical, with various departments focusing on product development, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- HeatGear Apparel: Moisture-wicking apparel designed to keep athletes cool and dry. Competitors include Nike Dri-FIT and Adidas Climalite. Market share is estimated around 8-10% of the performance apparel market.
- Charged Cushioning Footwear: Athletic shoes featuring Under Armour's Charged Cushioning technology for impact absorption. Competitors include Nike Air and Adidas Boost. Market share is estimated around 4-6% of the athletic footwear market.
- Project Rock Collection: Collaboration with Dwayne 'The Rock' Johnson, offering training apparel and footwear. Competitors are celebrity endorsed lines from Nike and Adidas. Revenue is not separately disclosed.
Market Dynamics
Industry Overview
The sportswear industry is highly competitive, driven by innovation, brand recognition, and marketing. Trends include athleisure, sustainability, and personalized fitness.
Positioning
Under Armour is positioned as a performance-focused brand, targeting athletes and active individuals. Its competitive advantages include its innovative fabrics and its brand image associated with high performance.
Total Addressable Market (TAM)
The global sportswear market is estimated at several hundred billion USD. Under Armour is positioned to capture a segment of this TAM through its focus on performance apparel and footwear.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Innovative apparel technology
- Strategic partnerships
- Established distribution network
Weaknesses
- Inconsistent brand image
- Dependence on North American market
- Supply chain issues
- Marketing missteps
Opportunities
- Expansion into international markets
- Growth in women's athletic apparel
- Further development of connected fitness offerings
- Increased focus on sustainability
Threats
- Intense competition from Nike and Adidas
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- NKE
- ADS.DE
- PUM.DE
Competitive Landscape
Under Armour faces intense competition from Nike and Adidas, which have greater resources and brand recognition. Under Armour's advantages include its innovative fabrics and its brand image associated with high performance, however still remains weaker than its competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of rapid expansion followed by periods of restructuring and strategic shifts.
Future Projections: Analyst estimates vary, but generally project moderate revenue growth driven by international expansion and product innovation.
Recent Initiatives: Recent initiatives include focusing on direct-to-consumer sales, streamlining operations, and enhancing brand messaging.
Summary
Under Armour is a significant player in the sportswear industry, but it faces challenges related to brand image, competition, and supply chain. It has innovation and a strong brand, but needs to strengthen its brand appeal. Its initiatives such as focusing on direct-to-consumer sales and streamlining operations might help to improve financial performances, but overall performance still needs to be improved. Under Armour needs to carefully navigate economic uncertainties and changing consumer preferences to achieve sustainable growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Market research data
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Under Armour Inc C
Exchange NYSE | Headquaters Baltimore, MD, United States | ||
IPO Launch date 2016-04-07 | Founder, President, CEO & Director Mr. Kevin A. Plank | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 6500 | Website https://www.underarmour.com |
Full time employees 6500 | Website https://www.underarmour.com | ||
Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
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