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UA 
Under Armour Inc C (UA)
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Upturn Advisory Summary
10/15/2025: UA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -49.13% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.88B USD | Price to earnings Ratio - | 1Y Target Price 14 |
Price to earnings Ratio - | 1Y Target Price 14 | ||
Volume (30-day avg) - | Beta 1.63 | 52 Weeks Range 4.62 - 10.62 | Updated Date 06/29/2025 |
52 Weeks Range 4.62 - 10.62 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.47 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.9% | Operating Margin (TTM) -2.67% |
Management Effectiveness
Return on Assets (TTM) 2.79% | Return on Equity (TTM) -9.96% |
Valuation
Trailing PE - | Forward PE 21.98 | Enterprise Value 3673205772 | Price to Sales(TTM) 0.56 |
Enterprise Value 3673205772 | Price to Sales(TTM) 0.56 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 429.26 | Shares Outstanding 202848000 | Shares Floating 307714272 |
Shares Outstanding 202848000 | Shares Floating 307714272 | ||
Percent Insiders 9.26 | Percent Institutions 78.45 |
Upturn AI SWOT
Under Armour Inc C
Company Overview
History and Background
Under Armour, Inc. was founded in 1996 by Kevin Plank. Initially focused on moisture-wicking apparel, it grew rapidly, becoming a major player in athletic wear and footwear.
Core Business Areas
- Apparel: Under Armour's largest segment, offering a wide range of performance and lifestyle clothing.
- Footwear: Produces athletic shoes for various sports, including running, training, and basketball.
- Accessories: Includes hats, bags, gloves, and other items designed to enhance athletic performance and style.
- International: Business includes all of the above products but outside of North America.
Leadership and Structure
Stephanie Linnartz is the current President and CEO. The company has a typical corporate structure with departments such as Marketing, Sales, Product Development, and Finance.
Top Products and Market Share
Key Offerings
- HeatGear Apparel: Under Armour's original moisture-wicking apparel. Competitors include Nike's Dri-FIT and Adidas's ClimaCool. Market share for performance apparel is competitive and varies by segment.
- Charged Cushioning Footwear: Running shoes with Under Armour's proprietary cushioning technology. Competitors include Nike, Adidas, and Brooks. Market share in the running shoe category is significant but varies by region and product line.
- Project Rock Collection: A collaboration with Dwayne 'The Rock' Johnson, featuring apparel, footwear, and accessories. Competitors include celebrity collaborations by Nike and Adidas. Revenue data is not publicly disaggregated.
Market Dynamics
Industry Overview
The athletic apparel and footwear industry is characterized by strong competition, evolving consumer preferences, and technological innovation. Key trends include athleisure, sustainability, and e-commerce.
Positioning
Under Armour positions itself as a performance-focused brand, targeting athletes and fitness enthusiasts. Its competitive advantages include its brand recognition, innovative products, and partnerships with athletes and sports teams.
Total Addressable Market (TAM)
The global sports apparel market is expected to reach $220 billion by 2028. Under Armour is positioned to capture a portion of this TAM through product innovation and market expansion.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Innovative product development
- Partnerships with athletes and sports teams
- Established e-commerce platform
Weaknesses
- Inconsistent brand image
- Over-reliance on the North American market
- Marketing missteps
- Inventory management issues
Opportunities
- Expansion into international markets
- Growth in the athleisure segment
- Development of sustainable products
- Leveraging digital marketing and social media
Threats
- Intense competition from Nike and Adidas
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- NKE
- ADS.DE
- LULU
Competitive Landscape
Under Armour faces intense competition from larger and more established players like Nike and Adidas. It needs to differentiate itself through product innovation and marketing to compete effectively. Smaller than its rivals, a focus on brand image is needed.
Growth Trajectory and Initiatives
Historical Growth: Under Armour experienced rapid growth in its early years but has faced challenges in recent years.
Future Projections: Analyst projections vary, but generally expect moderate revenue growth in the coming years, driven by international expansion and product innovation.
Recent Initiatives: Recent initiatives include a focus on improving brand image, streamlining operations, and expanding its digital presence.
Summary
Under Armour, though once a fast-growing athletic apparel company, has faced challenges related to brand image and competition. While innovative products and athlete partnerships are strengths, its inconsistent brand messaging is a major weakness. Growth depends on effective marketing, international expansion, and navigating a competitive market dominated by Nike and Adidas.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Press Releases
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions can change rapidly, and past performance is not indicative of future results. Market share data is based on aggregated market statistics.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Under Armour Inc C
Exchange NYSE | Headquaters Baltimore, MD, United States | ||
IPO Launch date 2016-04-07 | Founder, President, CEO & Director Mr. Kevin A. Plank | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 6500 | Website https://www.underarmour.com |
Full time employees 6500 | Website https://www.underarmour.com | ||
Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
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