Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
UA 
Under Armour Inc C (UA)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/10/2025: UA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -34.82% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.88B USD | Price to earnings Ratio - | 1Y Target Price 14 |
Price to earnings Ratio - | 1Y Target Price 14 | ||
Volume (30-day avg) - | Beta 1.63 | 52 Weeks Range 4.62 - 10.62 | Updated Date 06/29/2025 |
52 Weeks Range 4.62 - 10.62 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.47 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.9% | Operating Margin (TTM) -2.67% |
Management Effectiveness
Return on Assets (TTM) 2.79% | Return on Equity (TTM) -9.96% |
Valuation
Trailing PE - | Forward PE 21.98 | Enterprise Value 3673205772 | Price to Sales(TTM) 0.56 |
Enterprise Value 3673205772 | Price to Sales(TTM) 0.56 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 429.26 | Shares Outstanding 202848000 | Shares Floating 307714272 |
Shares Outstanding 202848000 | Shares Floating 307714272 | ||
Percent Insiders 9.26 | Percent Institutions 78.45 |
Upturn AI SWOT
Under Armour Inc C
Company Overview
History and Background
Under Armour, Inc. was founded in 1996 by Kevin Plank. Initially focused on moisture-wicking apparel, it quickly expanded into footwear and accessories, becoming a major player in the athletic apparel industry. Its initial focus on performance-enhancing athletic wear led to rapid growth and brand recognition.
Core Business Areas
- Apparel: Under Armour's apparel segment includes performance athletic shirts, shorts, pants, and outerwear designed for various sports and activities.
- Footwear: The footwear segment features athletic shoes for running, training, basketball, and other sports.
- Accessories: This segment includes gloves, bags, hats, and other accessories designed to complement Under Armour's apparel and footwear offerings.
- Direct-to-Consumer (DTC): This is the retail arm of the brand where customers can purchase straight from the company without going through retailers.
- Licensing: Under Armour grants licenses to partners for manufacturing and selling products under the Under Armour brand in specific categories or regions.
Leadership and Structure
Under Armour's leadership includes Stephanie Linnartz (President & CEO) and Mohamed A. El-Erian (Chairman of the Board). The company operates with a functional organizational structure, divided into segments like Apparel, Footwear, and International.
Top Products and Market Share
Key Offerings
- HeatGear Apparel: Moisture-wicking apparel designed for hot weather. Competitors include Nike (NKE), Adidas (ADS), and Lululemon (LULU). The HeatGear collection contributes significantly to apparel sales, but specific market share or revenue figures are not publicly disclosed.
- ColdGear Apparel: Insulated apparel designed for cold weather. Competitors include Nike (NKE), Adidas (ADS), and Columbia Sportswear (COLM). The ColdGear collection contributes significantly to apparel sales, but specific market share or revenue figures are not publicly disclosed.
- HOVR Footwear: Running shoes featuring Under Armour's HOVR cushioning technology. Competitors include Nike (NKE), Adidas (ADS), Brooks, and ASICS. Market share data is not always specific, but the HOVR series is a key product line within UA footwear.
- Project Rock Collection: Collaboration with Dwayne 'The Rock' Johnson which features apparel and footwear. Competitors include Nike (NKE) and Adidas (ADS), each of whom have their own athlete driven brands. Project Rock products are part of UA's overall product line, but no market data is publicly disclosed.
Market Dynamics
Industry Overview
The athletic apparel and footwear industry is highly competitive and growing, driven by increasing health consciousness and demand for athleisure wear.
Positioning
Under Armour positions itself as a performance-oriented brand targeting athletes and fitness enthusiasts. Its competitive advantages include brand recognition, innovation in materials, and strategic partnerships.
Total Addressable Market (TAM)
The global athletic apparel and footwear market is estimated to be worth hundreds of billions of dollars. Under Armour is positioned to capture a significant portion through product innovation and global expansion.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Innovative Product Development
- Established Distribution Network
- Focus on Performance Apparel
Weaknesses
- Inconsistent Financial Performance
- Dependence on North American Market
- Inventory Management Issues
- Brand Image Perception (Fashion vs Function)
Opportunities
- International Expansion
- Growth in Women's Apparel
- Digital Marketing and E-commerce
- Strategic Partnerships with Athletes and Influencers
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturn
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- NKE
- ADS
- LULU
- PUMA
Competitive Landscape
Under Armour faces intense competition from larger and more established brands like Nike and Adidas. Its competitive advantage lies in its performance-oriented brand image and innovative products. However, it needs to improve its brand appeal and market share against competitors.
Major Acquisitions
MapMyFitness
- Year: 2013
- Acquisition Price (USD millions): 150
- Strategic Rationale: To expand Under Armour's digital fitness platform and gather user data.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been variable, with periods of rapid expansion followed by periods of slower growth or decline.
Future Projections: Future projections depend on analyst estimates. Cannot generate data.
Recent Initiatives: Recent initiatives include a focus on DTC sales, brand repositioning, and international expansion.
Summary
Under Armour's brand is strong, especially for performance-oriented apparel, but financial performance has been inconsistent. Growth has been slowed down by inventory management issues and strong competition. International expansion and a focus on direct-to-consumer sales could help, but keeping up with changing consumer preferences will be critical.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
The analysis provided is based on publicly available information and represents an opinion. Investment decisions should be made after consulting a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Under Armour Inc C
Exchange NYSE | Headquaters Baltimore, MD, United States | ||
IPO Launch date 2016-04-07 | Founder, President, CEO & Director Mr. Kevin A. Plank | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 6500 | Website https://www.underarmour.com |
Full time employees 6500 | Website https://www.underarmour.com | ||
Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.