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Upturn AI SWOT - About
UAA 
Under Armour Inc A (UAA)
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Upturn Advisory Summary
08/14/2025: UAA (1-star) is a SELL. SELL since 5 days. Profits (-18.93%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
26 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $6.35
1 Year Target Price $6.35
| 5 | Strong Buy |
| 1 | Buy |
| 17 | Hold |
| 1 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -57.25% | Avg. Invested days 28 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.08B USD | Price to earnings Ratio 22.36 | 1Y Target Price 6.35 |
Price to earnings Ratio 22.36 | 1Y Target Price 6.35 | ||
Volume (30-day avg) 26 | Beta 1.61 | 52 Weeks Range 4.78 - 11.89 | Updated Date 08/15/2025 |
52 Weeks Range 4.78 - 11.89 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When Before Market | Estimate 0.026 | Actual 0.02 |
Profitability
Profit Margin 1.99% | Operating Margin (TTM) 2.15% |
Management Effectiveness
Return on Assets (TTM) 2.81% | Return on Equity (TTM) 5.5% |
Valuation
Trailing PE 22.36 | Forward PE 17.57 | Enterprise Value 2841649039 | Price to Sales(TTM) 0.41 |
Enterprise Value 2841649039 | Price to Sales(TTM) 0.41 | ||
Enterprise Value to Revenue 0.56 | Enterprise Value to EBITDA 9.62 | Shares Outstanding 188834000 | Shares Floating 311713750 |
Shares Outstanding 188834000 | Shares Floating 311713750 | ||
Percent Insiders 0.18 | Percent Institutions 107.62 |
Upturn AI SWOT
Under Armour Inc A
Company Overview
History and Background
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. It started with moisture-wicking apparel and has grown into a global athletic performance brand.
Core Business Areas
- Apparel: Under Armour's core business, offering a wide range of performance apparel for men, women, and youth. Includes baselayers, outerwear, and licensed apparel.
- Footwear: Designs and sells athletic footwear across various categories, including running, training, basketball, and cleated sports.
- Accessories: Offers a variety of accessories such as bags, headwear, gloves, and protective gear to complement its apparel and footwear lines.
- Connected Fitness: This segment encompasses Under Armour's digital fitness platform and connected apparel technologies.
Leadership and Structure
Under Armour's CEO is Stephanie Linnartz. The company has a board of directors that oversees its strategic direction. The organizational structure includes various functional departments such as product development, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- HeatGear Apparel: Moisture-wicking compression apparel designed to keep athletes cool and dry. Competitors: Nike, Adidas, Lululemon. Revenue not publicly broken down by product line, but HeatGear remains a significant portion of apparel sales.
- Market Share (%):
- ColdGear Apparel: Insulating apparel designed to keep athletes warm in cold conditions. Competitors: Nike, Adidas, Columbia.
- Market Share (%):
- HOVR Footwear: Running shoes featuring Under Armour's HOVR cushioning technology. Competitors: Nike, Adidas, Brooks.
- Market Share (%):
- Market Share (%):
- Project Rock Collection: Apparel, footwear, and accessories endorsed by Dwayne 'The Rock' Johnson. Competitors: Nike (with athlete collaborations), Adidas
Market Dynamics
Industry Overview
The athletic apparel and footwear industry is highly competitive and constantly evolving, influenced by fashion trends, technological advancements, and consumer preferences. It is dominated by big brands, yet it offers some opportunities for niche players.
Positioning
Under Armour is positioned as a performance-focused athletic brand. Its competitive advantage includes its focus on innovation in fabric technology and its relationships with athletes and sports teams.
Total Addressable Market (TAM)
The global athletic apparel and footwear market is estimated at over $350 billion. Under Armour is positioned to capture a portion of this TAM through its focus on performance and innovation. It is making up about 2% of the market cap.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Focus on innovation and technology
- Athlete endorsements
- Direct-to-consumer channel growth
Weaknesses
- Higher price points compared to competitors.
- Execution issues and supply chain challenges
- Inconsistent branding and marketing strategies
- Over-reliance on the North American market
Opportunities
- Expansion into international markets
- Growth in women's apparel and footwear
- Increased focus on e-commerce and digital channels
- Product innovation in sustainable materials
Threats
- Intense competition from established brands like Nike and Adidas
- Changing consumer preferences and fashion trends
- Economic downturns affecting consumer spending
- Supply chain disruptions and rising raw material costs
Competitors and Market Share
Key Competitors
- NKE
- ADS.DE
- LULU
Competitive Landscape
Under Armour faces intense competition from Nike and Adidas, which have larger market shares and broader product portfolios. Lululemon is also a rising threat as a premium athletic apparel brand. Under Armour's advantages include its focus on innovation and its direct-to-consumer channel. Its disadvantages include its smaller scale and inconsistent branding.
Major Acquisitions
Endomondo and MyFitnessPal
- Year: 2015
- Acquisition Price (USD millions): 560
- Strategic Rationale: To expand Under Armour's digital fitness platform and user base. They sold MyFitnessPal in 2020.
Growth Trajectory and Initiatives
Historical Growth: Under Armour experienced rapid growth in its early years but has faced challenges in recent years. Growth has slowed as the company has addressed operational issues and repositioned its brand.
Future Projections: Future growth projections depend on Under Armour's ability to execute its turnaround strategy, innovate new products, and expand into new markets. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include a focus on direct-to-consumer sales, product innovation, and streamlining operations.
Summary
Under Armour is a well-known brand in the athletic apparel and footwear industry but faces intense competition. Its strengths lie in its brand recognition and focus on innovation. However, weaknesses include execution issues and higher price points. Future success depends on expanding internationally, product innovation, and streamlining operations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, market research reports, analyst estimates, Yahoo Finance
- Bloomberg
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is estimated and may vary depending on the source. Financial metrics data is based on available public information and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Under Armour Inc A
Exchange NYSE | Headquaters Baltimore, MD, United States | ||
IPO Launch date 2005-11-18 | Founder, President, CEO & Director Mr. Kevin A. Plank | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 6500 | Website https://www.underarmour.com |
Full time employees 6500 | Website https://www.underarmour.com | ||
Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
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