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Upturn AI SWOT - About
UAA 
Under Armour Inc A (UAA)
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Upturn Advisory Summary
10/14/2025: UAA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
26 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $6.17
1 Year Target Price $6.17
| 5 | Strong Buy |
| 1 | Buy |
| 17 | Hold |
| 1 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -57.25% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.04B USD | Price to earnings Ratio 22 | 1Y Target Price 6.17 |
Price to earnings Ratio 22 | 1Y Target Price 6.17 | ||
Volume (30-day avg) 26 | Beta 1.76 | 52 Weeks Range 4.72 - 11.89 | Updated Date 10/14/2025 |
52 Weeks Range 4.72 - 11.89 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.99% | Operating Margin (TTM) 2.15% |
Management Effectiveness
Return on Assets (TTM) 2.81% | Return on Equity (TTM) 5.5% |
Valuation
Trailing PE 22 | Forward PE 144.93 | Enterprise Value 2912493127 | Price to Sales(TTM) 0.4 |
Enterprise Value 2912493127 | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 0.57 | Enterprise Value to EBITDA 9.86 | Shares Outstanding 188834386 | Shares Floating 308441852 |
Shares Outstanding 188834386 | Shares Floating 308441852 | ||
Percent Insiders 0.24 | Percent Institutions 103.5 |
Upturn AI SWOT
Under Armour Inc A
Company Overview
History and Background
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. Plank initially sold apparel from his car's trunk. The company's first breakthrough was developing moisture-wicking performance apparel. Under Armour has since expanded into footwear, accessories, and connected fitness technologies.
Core Business Areas
- Apparel: Under Armour's largest segment, offering performance apparel for men, women, and youth. Includes base layers, training apparel, and outerwear.
- Footwear: Offers performance footwear for various sports, including running, training, basketball, and golf.
- Accessories: Includes bags, headwear, gloves, and other accessories.
- Connected Fitness: Includes apps like MapMyRun and MyFitnessPal, providing data and insights to athletes. Under Armour sold MyFitnessPal to Francisco Partners in 2020.
Leadership and Structure
Stephanie Linnartz is the current President and CEO. The company has a board of directors overseeing management. Organizational structure includes functional departments such as marketing, sales, product development, and supply chain.
Top Products and Market Share
Key Offerings
- HeatGear Apparel: Moisture-wicking apparel designed for hot weather. Competitors include Nike Dri-FIT and Adidas Climalite. Market share data specifically for HeatGear is not publicly available, but Under Armour overall has a significant share in the performance apparel market.
- ColdGear Apparel: Insulated apparel designed for cold weather. Competitors include Nike Therma-FIT and Columbia. Market share data specifically for ColdGear is not publicly available, but Under Armour overall has a significant share in the performance apparel market.
- HOVR Footwear: Running shoes featuring HOVR cushioning technology. Competitors include Nike React and Adidas Boost. Market share data specifically for HOVR is not publicly available, but Under Armour overall has a significant share in the performance apparel market.
Market Dynamics
Industry Overview
The athletic apparel and footwear industry is highly competitive, driven by trends in health and fitness, athleisure, and sports. The industry is experiencing growth in e-commerce and direct-to-consumer sales.
Positioning
Under Armour aims to position itself as a performance-focused brand, catering to serious athletes. Its competitive advantages include its brand reputation, innovative technologies, and partnerships with athletes and teams.
Total Addressable Market (TAM)
The global athletic apparel and footwear market is estimated to be worth hundreds of billions of dollars. Under Armour is positioned to capture a portion of this TAM through its performance-oriented products and marketing efforts.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Innovative product technologies (e.g., HOVR, HeatGear)
- Partnerships with athletes and teams
- Focus on performance apparel and footwear
- Global presence
Weaknesses
- Weaker brand perception compared to Nike and Adidas
- Inconsistent execution in footwear category
- Dependence on North American market
- Past inventory management issues
- Lower marketing budget than main competitors.
Opportunities
- Expansion into new international markets
- Increased focus on women's apparel and footwear
- Growth in e-commerce and direct-to-consumer sales
- Leveraging connected fitness technologies
- Capitalizing on athleisure trends
Threats
- Intense competition from Nike and Adidas
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Fluctuations in raw material costs
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- LULU
Competitive Landscape
Under Armour faces significant competition from Nike and Adidas, which have larger marketing budgets and stronger brand recognition. Under Armour's advantages include its focus on performance apparel and its innovative technologies. However, the brand has struggled to compete in footwear.
Major Acquisitions
MapMyFitness
- Year: 2013
- Acquisition Price (USD millions): 150
- Strategic Rationale: To expand Under Armour's connected fitness offerings and gain access to a large user base.
Growth Trajectory and Initiatives
Historical Growth: Under Armour experienced rapid growth in its early years, followed by periods of slower growth and restructuring. Revenue growth has varied significantly year to year.
Future Projections: Analyst estimates for Under Armour's future growth vary, depending on factors such as market conditions, competition, and the company's execution of its strategic initiatives. See financial analysis publications for exact data.
Recent Initiatives: Recent initiatives include focusing on direct-to-consumer sales, streamlining its product portfolio, and investing in its digital capabilities.
Summary
Under Armour, Inc. (UAA) is a company with a well-recognized brand. Its performance-oriented products and innovative technologies give it a competitive edge, but it struggles in footwear and faces stiff competition from major players like Nike and Adidas. Initiatives like direct-to-consumer sales and digital investments are promising. However, the company must be vigilant about supply chain issues and fluctuating costs to ensure continued growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Market research reports
Disclaimers:
This analysis is based on available information and subject to change. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Under Armour Inc A
Exchange NYSE | Headquaters Baltimore, MD, United States | ||
IPO Launch date 2005-11-18 | Founder, President, CEO & Director Mr. Kevin A. Plank | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 6500 | Website https://www.underarmour.com |
Full time employees 6500 | Website https://www.underarmour.com | ||
Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
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