Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
UGRO 
Urban-Gro Inc (UGRO)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/11/2025: UGRO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.77
1 Year Target Price $2.77
| 1 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.34% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.43M USD | Price to earnings Ratio - | 1Y Target Price 2.77 |
Price to earnings Ratio - | 1Y Target Price 2.77 | ||
Volume (30-day avg) 3 | Beta 0.9 | 52 Weeks Range 0.26 - 1.92 | Updated Date 07/12/2025 |
52 Weeks Range 0.26 - 1.92 | Updated Date 07/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.98 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -21.88% | Operating Margin (TTM) -35.58% |
Management Effectiveness
Return on Assets (TTM) -14.62% | Return on Equity (TTM) -98.87% |
Valuation
Trailing PE - | Forward PE 32.57 | Enterprise Value 9441503 | Price to Sales(TTM) 0.07 |
Enterprise Value 9441503 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.16 | Enterprise Value to EBITDA -1.82 | Shares Outstanding 12696600 | Shares Floating 9894173 |
Shares Outstanding 12696600 | Shares Floating 9894173 | ||
Percent Insiders 21.77 | Percent Institutions 11.7 |
Upturn AI SWOT
Urban-Gro Inc
Company Overview
History and Background
Urban-Gro Inc. was founded in 2014. Initially focused on the Colorado cannabis market, it expanded nationally and internationally, becoming a solutions provider for controlled environment agriculture (CEA). Significant milestones include strategic acquisitions and expanding its service offerings to include design, engineering, and cultivation system solutions.
Core Business Areas
- Design Services: Provides architectural, mechanical, electrical, and plumbing (MEP) design for indoor cultivation facilities.
- Engineering Services: Offers structural engineering, site planning, and equipment integration.
- Cultivation Systems: Supplies and integrates cultivation equipment, including lighting, environmental controls, irrigation, and fertigation systems.
- Operation Support and Training: Provides training for operation of the designed and engineered facilities.
Leadership and Structure
Bradley Nattrass serves as the Chairman and CEO. The company operates with a management team overseeing various departments, including engineering, sales, and operations.
Top Products and Market Share
Key Offerings
- SoleSource Integrated Solutions: Complete design and engineering solutions, incorporating equipment sales. Market share is estimated to be <5% of the overall CEA solutions market. Competitors include greenhouse builders and other design/engineering firms specializing in CEA.
- Equipment Sales: Sales of horticultural lighting, environmental control systems, and other cultivation equipment. Market share is <5% with competitors including Agilent Technologies and Argus Controls.
Market Dynamics
Industry Overview
The CEA market is experiencing rapid growth, driven by increasing demand for locally sourced, high-quality produce and the expansion of the cannabis industry. Technological advancements and increasing investment are key trends.
Positioning
Urban-Gro is positioned as a solutions provider for CEA facilities, offering design, engineering, and equipment solutions. Competitive advantages include its integrated approach and focus on customized solutions.
Total Addressable Market (TAM)
The global CEA market is projected to reach billions of USD. Urban-Gro Inc's positioning is well situated in this TAM because it provides end-to-end solutions that increase efficiency, reduce costs and improve crop yield.
Upturn SWOT Analysis
Strengths
- Integrated solutions offering
- Expertise in controlled environment agriculture
- Strong relationships with equipment manufacturers
- National and international presence
- Strong project pipeline
Weaknesses
- Relatively small market share
- Dependence on the cannabis industry's growth
- Limited brand recognition compared to larger competitors
- Profitability challenges and recent losses
Opportunities
- Expansion into new CEA segments (e.g., vertical farming)
- Strategic partnerships with technology providers
- Geographic expansion into emerging markets
- Increased demand for sustainable agriculture
- Increasing market awareness of CEA solutions
Threats
- Increased competition from larger players
- Fluctuations in the cannabis market
- Economic downturn impacting capital spending
- Changes in regulations affecting the cannabis industry
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Hydrofarm Holdings Group (HYFM)
- Scotts Miracle-Gro (SMG)
- Agrify Corporation (AGFY)
Competitive Landscape
Urban-Gro Inc. competes with larger, more established companies with greater resources and brand recognition. Its competitive advantages lie in its integrated solutions approach and specialized expertise in controlled environment agriculture. However, limited financial resources and recent losses are challenges.
Major Acquisitions
Emerald Construction Management
- Year: 2022
- Acquisition Price (USD millions): 6.5
- Strategic Rationale: Expanded Urban-Gro's service offering in construction management capabilities, increasing vertical integration and control over the design-build-equip process.
Growth Trajectory and Initiatives
Historical Growth: Urban-Gro Inc has demonstrated revenue growth driven by its expansion into new markets, but profitable growth has yet to be achieved.
Future Projections: Analyst estimates vary, with projections contingent on the continued expansion of the CEA market and Urban-Gro's ability to secure new projects and improve profitability.
Recent Initiatives: Recent initiatives include expanding service offerings, strategic partnerships, and focusing on operational efficiency.
Summary
Urban-Gro is a solutions provider for controlled environment agriculture with revenue growth, but it is not profitable and operating within a volatile market. The company offers end-to-end solutions, but faces strong competition from larger players and relies heavily on the cannabis market's growth. Focusing on operational efficiency and diversifying into other CEA segments is vital for sustained success. Its recent strategic acquisitions is also promising, and the company must capitalize on these integration points.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Urban-Gro Inc. Investor Relations
- SEC Filings
- Market Research Reports
- Company Press Releases
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change. Please consult with a financial advisor before making any investment decisions. Market share data is based on estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Urban-Gro Inc
Exchange NASDAQ | Headquaters Lafayette, CO, United States | ||
IPO Launch date 2019-11-14 | Co-Founder, CEO & Chairman Mr. Bradley John Nattrass M.B.A. | ||
Sector Industrials | Industry Farm & Heavy Construction Machinery | Full time employees 130 | Website https://www.urban-gro.com |
Full time employees 130 | Website https://www.urban-gro.com | ||
urban-gro, Inc. engages in the designing, engineering, building, and integrating complex environmental equipment systems for indoor controlled environment agriculture (CEA) cultivation and retail facilities in the United States, Canada, and Europe. The company provides architectural design, engineering, and construction services comprising pre-construction, cultivation space programming, architectural and interior design, engineering, integrated cultivation design, owner's representative/construction management, and general contracting services. It also offers additional services, including facility and equipment commissioning services; grocare crop and asset protection services that consists of training services, equipment maintenance services, asset protection program, and interactive online operating support system for grocare and client document delivery and project management; and property condition assessment services. In addition, the company provides integrated equipment systems solutions, such as design, source, and integration of complex environmental equipment systems comprising heating, ventilation, and air conditioning (HVAC) solutions, environmental controls, fertigation, and irrigation distribution, as well as environmental control, fertigation, irrigation distribution, water treatment, and wastewater reclamation systems. Further, it offers value-added reselling of cultivation equipment systems and strategic vendor relationships with manufacturers. It primarily markets and sells its solutions to clients in the CEA that includes operators and facilitators in the cannabis and produce markets; and commercial sectors comprising food and beverage consumer packaged goods companies, healthcare, higher education, and hospitality. urban-gro, Inc. was incorporated in 2014 and is based in Lafayette, Colorado.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.