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Upturn AI SWOT - About
UGRO 
Urban-Gro Inc (UGRO)
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Upturn Advisory Summary
10/17/2025: UGRO (1-star) is a SELL. SELL since 2 days. Simulated Profits (-2.22%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.3
1 Year Target Price $2.3
| 1 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 6.91% | Avg. Invested days 33 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 5.14M USD | Price to earnings Ratio - | 1Y Target Price 2.3 |
Price to earnings Ratio - | 1Y Target Price 2.3 | ||
Volume (30-day avg) 3 | Beta 1.11 | 52 Weeks Range 0.26 - 1.92 | Updated Date 10/19/2025 |
52 Weeks Range 0.26 - 1.92 | Updated Date 10/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -21.88% | Operating Margin (TTM) -35.58% |
Management Effectiveness
Return on Assets (TTM) -14.62% | Return on Equity (TTM) -98.87% |
Valuation
Trailing PE - | Forward PE 32.57 | Enterprise Value 11391694 | Price to Sales(TTM) 0.09 |
Enterprise Value 11391694 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 0.19 | Enterprise Value to EBITDA -1.82 | Shares Outstanding 12846557 | Shares Floating 9894173 |
Shares Outstanding 12846557 | Shares Floating 9894173 | ||
Percent Insiders 21.77 | Percent Institutions 10.87 |
Upturn AI SWOT
Urban-Gro Inc
Company Overview
History and Background
Urban-Gro Inc. was founded in 2014. Initially focused on cannabis cultivation facility design, it has expanded into a broader range of controlled environment agriculture (CEA) solutions, including facility design, equipment, and integration services.
Core Business Areas
- Design Services: Offers architectural, engineering, and cultivation design services for CEA facilities.
- Equipment Systems: Provides integrated equipment solutions including lighting, climate control, fertigation, and automation systems.
- Integration Services: Manages the integration and commissioning of equipment and systems.
- Maintenance and Support: Offers ongoing maintenance and support services to optimize facility operations.
Leadership and Structure
Bradley Nattrass serves as the Chairman and CEO. The company operates with a functional organizational structure, with departments focusing on sales, engineering, project management, and operations.
Top Products and Market Share
Key Offerings
- SoleSource Integrated Solutions: Comprehensive design-build solutions for CEA facilities. Market share data is not readily available, but this offering is a core component of their revenue stream. Competitors include companies specializing in CEA facility design and construction such as Ceres Greenhouse Solutions and cultivators that self-design.
- Controlled Environment Equipment: Provides advanced lighting, climate control, irrigation, and automation systems. Market share data is not readily available, but contributes significantly to overall revenue. Competitors include companies like Heliospectra, Fluence Bioengineering, and Argus Control Systems.
Market Dynamics
Industry Overview
The CEA industry is experiencing significant growth due to increasing demand for locally grown and high-quality produce, coupled with advancements in technology. Key trends include vertical farming, automation, and energy efficiency.
Positioning
Urban-Gro Inc. positions itself as a leading provider of integrated CEA solutions, focusing on optimized facility design and technology integration to improve operational efficiency and crop yield. Their competitive advantage lies in their integrated approach and expertise in cannabis and other specialty crops.
Total Addressable Market (TAM)
The global controlled environment agriculture market is projected to reach hundreds of billions of dollars. Urban-Gro Inc. is positioned to capture a portion of this market through its comprehensive solutions, with an emphasis on design and systems integration.
Upturn SWOT Analysis
Strengths
- Integrated Solutions Provider
- Strong Expertise in Cannabis Cultivation
- Experienced Management Team
- Growing Revenue
Weaknesses
- Relatively Small Market Capitalization
- Dependence on the CEA Industry
- Limited Brand Recognition Compared to Larger Competitors
- Profitability concerns
Opportunities
- Expansion into New Geographies
- Diversification into Other CEA Crops
- Partnerships with Technology Providers
- Increasing Adoption of CEA Technologies
Threats
- Intensifying Competition
- Fluctuations in Commodity Prices
- Changes in Regulations
- Economic Downturn
Competitors and Market Share
Key Competitors
- HYFM
- VFF
- APPH
Competitive Landscape
Urban-Gro Inc. faces competition from larger, more established companies, but differentiates itself through its integrated solutions approach and focus on cannabis cultivation.
Major Acquisitions
Emerald Construction Management
- Year: 2021
- Acquisition Price (USD millions): 6.3
- Strategic Rationale: Strengthened construction management capabilities and expanded geographic reach.
MJ1 Consulting
- Year: 2021
- Acquisition Price (USD millions): 3.3
- Strategic Rationale: Expanded the company's service offerings into post-harvest processing services.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced significant revenue growth in recent years, driven by the expansion of the CEA industry and increased demand for its solutions.
Future Projections: Analyst estimates suggest continued revenue growth for Urban-Gro Inc., driven by the increasing adoption of CEA technologies.
Recent Initiatives: Recent initiatives include strategic acquisitions to expand product offerings and market reach, and partnerships to enhance technology integration.
Summary
Urban-Gro Inc. is a small but growing player in the CEA market, leveraging its integrated solutions and expertise in cannabis cultivation. While it faces competition from larger companies and profitability concerns, strategic acquisitions and industry growth provide opportunities for future expansion. They need to focus on streamlining and efficiency to create profitability to be sustainable in the long run.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Press Releases
- Analyst Reports
- SEC Filings
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share data is estimated based on available information and may not be precise. Financial metrics must be checked against SEC filings and press releases.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Urban-Gro Inc
Exchange NASDAQ | Headquaters Lafayette, CO, United States | ||
IPO Launch date 2019-11-14 | Co-Founder, CEO & Chairman Mr. Bradley John Nattrass M.B.A. | ||
Sector Industrials | Industry Farm & Heavy Construction Machinery | Full time employees 130 | Website https://www.urban-gro.com |
Full time employees 130 | Website https://www.urban-gro.com | ||
urban-gro, Inc. engages in the designing, engineering, building, and integrating complex environmental equipment systems for indoor controlled environment agriculture (CEA) cultivation and retail facilities in the United States, Canada, and Europe. The company provides architectural design, engineering, and construction services comprising pre-construction, cultivation space programming, architectural and interior design, engineering, integrated cultivation design, owner's representative/construction management, and general contracting services. It also offers additional services, including facility and equipment commissioning services; grocare crop and asset protection services that consists of training services, equipment maintenance services, asset protection program, and interactive online operating support system for grocare and client document delivery and project management; and property condition assessment services. In addition, the company provides integrated equipment systems solutions, such as design, source, and integration of complex environmental equipment systems comprising heating, ventilation, and air conditioning (HVAC) solutions, environmental controls, fertigation, and irrigation distribution, as well as environmental control, fertigation, irrigation distribution, water treatment, and wastewater reclamation systems. Further, it offers value-added reselling of cultivation equipment systems and strategic vendor relationships with manufacturers. It primarily markets and sells its solutions to clients in the CEA that includes operators and facilitators in the cannabis and produce markets; and commercial sectors comprising food and beverage consumer packaged goods companies, healthcare, higher education, and hospitality. urban-gro, Inc. was incorporated in 2014 and is based in Lafayette, Colorado.
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