- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
Urban-Gro Inc (UGRO)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/03/2025: UGRO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $2.3
1 Year Target Price $2.3
| 1 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 6.91% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 3.15M USD | Price to earnings Ratio - | 1Y Target Price 2.3 |
Price to earnings Ratio - | 1Y Target Price 2.3 | ||
Volume (30-day avg) 3 | Beta 1.25 | 52 Weeks Range 0.21 - 1.36 | Updated Date 12/4/2025 |
52 Weeks Range 0.21 - 1.36 | Updated Date 12/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-07 | When - | Estimate -0.04 | Actual - |
Profitability
Profit Margin -21.88% | Operating Margin (TTM) -35.58% |
Management Effectiveness
Return on Assets (TTM) -14.62% | Return on Equity (TTM) -98.87% |
Valuation
Trailing PE - | Forward PE 32.57 | Enterprise Value 8702909 | Price to Sales(TTM) 0.05 |
Enterprise Value 8702909 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.15 | Enterprise Value to EBITDA -1.82 | Shares Outstanding 12846557 | Shares Floating 9926930 |
Shares Outstanding 12846557 | Shares Floating 9926930 | ||
Percent Insiders 21.77 | Percent Institutions 8.3 |
Upturn AI SWOT
Urban-Gro Inc

Company Overview
History and Background
Urban-Gro Inc. was founded in 2014. Initially focused on the cannabis industry, it evolved to provide controlled environment agriculture (CEA) solutions. Milestones include expanding service offerings, strategic acquisitions, and achieving public listing.
Core Business Areas
- Design & Consulting: Provides architectural, engineering, and cultivation design services for CEA facilities.
- Equipment Integration: Integrates and distributes equipment for lighting, environmental controls, irrigation, and other cultivation systems.
- Services: Offers ongoing support, maintenance, and optimization services for CEA facilities.
Leadership and Structure
Bradley Nattrass serves as the Chairman and CEO. The organizational structure includes departments for engineering, sales, marketing, and operations, with a board of directors providing oversight.
Top Products and Market Share
Key Offerings
- SoleSource Total Solution: This service provides end-to-end solutions for indoor cultivation, integrating design, equipment, and ongoing support. Market share data is not publicly available. Competitors include companies like Fluence Bioengineering (acquired by OSRAM), Hawthorne Gardening Company (subsidiary of Scotts Miracle-Gro), and Heliospectra.
- Cultivation Technologies: urban-gro provides advanced cultivation systems including fertigation, HVAC, and lighting. Market share data not publicly available. Competitors include companies like Argus Control Systems, Priva, and Hoogendoorn Growth Management.
Market Dynamics
Industry Overview
The CEA industry is growing rapidly, driven by increasing demand for locally sourced, high-quality produce and cannabis. Technological advancements are improving efficiency and yields.
Positioning
Urban-Gro Inc. positions itself as a comprehensive solutions provider for CEA facilities. Its competitive advantage lies in its integrated approach and expertise in both cultivation and engineering.
Total Addressable Market (TAM)
The global vertical farming market is expected to reach billions of dollars. Urban-Gro Inc. is positioned to capture a portion of this TAM by providing comprehensive solutions for CEA facilities.
Upturn SWOT Analysis
Strengths
- Comprehensive service offerings
- Expertise in cultivation and engineering
- Strong industry relationships
- Scalable business model
Weaknesses
- Dependence on the cannabis industry
- Relatively small market capitalization
- Limited brand recognition compared to larger competitors
- Supply chain vulnerabilities
Opportunities
- Expansion into new geographic markets
- Diversification into new CEA applications (e.g., leafy greens, berries)
- Increased adoption of automation and AI in CEA
- Strategic partnerships and acquisitions
Threats
- Regulatory uncertainty in the cannabis industry
- Competition from larger, more established players
- Fluctuations in commodity prices
- Economic downturns
Competitors and Market Share
Key Competitors
- SMG
- HYFM
Competitive Landscape
Urban-Gro Inc. competes with larger, more established companies in the CEA industry. Its competitive advantage lies in its integrated approach and expertise in both cultivation and engineering.
Major Acquisitions
Emerald Construction Management
- Year: 2021
- Acquisition Price (USD millions): 6
- Strategic Rationale: Expanded construction management capabilities and geographic reach.
Growth Trajectory and Initiatives
Historical Growth: Urban-Gro Inc. has experienced growth driven by the expansion of the cannabis industry and increasing demand for CEA solutions.
Future Projections: Analyst estimates project continued growth for Urban-Gro Inc., driven by the increasing adoption of CEA technologies. Refer to analyst reports for detailed projections.
Recent Initiatives: Recent initiatives include expanding service offerings, pursuing strategic acquisitions, and strengthening partnerships with key industry players.
Summary
Urban-Gro Inc. is a company providing solutions for the growing controlled environment agriculture market. It has strengths in its comprehensive service offerings and industry expertise. However, it faces weaknesses due to its relatively small size and dependence on the cannabis industry. Expanding into new markets and diversifying service offerings are key for future success, while navigating regulatory changes and competition are crucial challenges.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
- Industry Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share data may be estimated or based on industry averages. Consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Urban-Gro Inc
Exchange NASDAQ | Headquaters Lafayette, CO, United States | ||
IPO Launch date 2019-11-14 | Co-Founder, CEO & Chairman Mr. Bradley John Nattrass M.B.A. | ||
Sector Industrials | Industry Farm & Heavy Construction Machinery | Full time employees 130 | Website https://www.urban-gro.com |
Full time employees 130 | Website https://www.urban-gro.com | ||
urban-gro, Inc. engages in the designing, engineering, building, and integrating complex environmental equipment systems for indoor controlled environment agriculture (CEA) cultivation and retail facilities in the United States, Canada, and Europe. The company provides architectural design, engineering, and construction services comprising pre-construction, cultivation space programming, architectural and interior design, engineering, integrated cultivation design, owner's representative/construction management, and general contracting services. It also offers additional services, including facility and equipment commissioning services; grocare crop and asset protection services that consists of training services, equipment maintenance services, asset protection program, and interactive online operating support system for grocare and client document delivery and project management; and property condition assessment services. In addition, the company provides integrated equipment systems solutions, such as design, source, and integration of complex environmental equipment systems comprising heating, ventilation, and air conditioning (HVAC) solutions, environmental controls, fertigation, and irrigation distribution, as well as environmental control, fertigation, irrigation distribution, water treatment, and wastewater reclamation systems. Further, it offers value-added reselling of cultivation equipment systems and strategic vendor relationships with manufacturers. It primarily markets and sells its solutions to clients in the CEA that includes operators and facilitators in the cannabis and produce markets; and commercial sectors comprising food and beverage consumer packaged goods companies, healthcare, higher education, and hospitality. urban-gro, Inc. was incorporated in 2014 and is based in Lafayette, Colorado.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

