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MKC 
McCormick & Company Incorporated (MKC)
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Upturn Advisory Summary
01/09/2026: MKC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $76.92
1 Year Target Price $76.92
| 4 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -3.17% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 18.17B USD | Price to earnings Ratio 23.51 | 1Y Target Price 76.92 |
Price to earnings Ratio 23.51 | 1Y Target Price 76.92 | ||
Volume (30-day avg) 16 | Beta 0.62 | 52 Weeks Range 62.20 - 84.05 | Updated Date 01/9/2026 |
52 Weeks Range 62.20 - 84.05 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 2.64% | Basic EPS (TTM) 2.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.46% | Operating Margin (TTM) 17.09% |
Management Effectiveness
Return on Assets (TTM) 5.16% | Return on Equity (TTM) 13.85% |
Valuation
Trailing PE 23.51 | Forward PE 20.79 | Enterprise Value 22275219976 | Price to Sales(TTM) 2.68 |
Enterprise Value 22275219976 | Price to Sales(TTM) 2.68 | ||
Enterprise Value to Revenue 3.28 | Enterprise Value to EBITDA 16.76 | Shares Outstanding 253239902 | Shares Floating 264766006 |
Shares Outstanding 253239902 | Shares Floating 264766006 | ||
Percent Insiders 0.01 | Percent Institutions 93.64 |
Upturn AI SWOT
McCormick & Company Incorporated
Company Overview
History and Background
McCormick & Company, Incorporated, founded in 1889 by William G. McCormick, is a global leader in flavor. It began as a small mail-order business in Baltimore, Maryland. Key milestones include the introduction of its first consumer product, the "kitchen bouquet," in 1911, and significant global expansion throughout the 20th century. The company has evolved from a spice and seasoning provider to a diversified flavor powerhouse, encompassing consumer, industrial, and food service segments, with a strong emphasis on innovation and sustainability.
Core Business Areas
- Consumer Segment: This segment focuses on branded spices, seasonings, herbs, and other flavor products sold directly to consumers through retail channels. It includes iconic brands like McCormick, Lawry's, Old Bay, and Frank's RedHot. The company leverages its brand recognition and extensive distribution network to reach households worldwide.
- Flavor Solutions Segment: This segment serves food manufacturers, restaurant chains, and other food service operators with customized flavorings, ingredients, and seasoning blends. It provides technical expertise and innovative solutions to meet the evolving demands of the food industry.
Leadership and Structure
McCormick & Company operates under a corporate structure led by a Board of Directors and a senior executive management team. The CEO, Lawrence E. Kurzius, oversees the company's global operations. The organization is structured around its core business segments (Consumer and Flavor Solutions) and geographical regions, ensuring focus and responsiveness to local market needs.
Top Products and Market Share
Key Offerings
- McCormick Spices and Seasonings: A vast range of dried herbs, spices, blended seasonings, and extracts used in home cooking and food preparation. Competitors include brands like Badia Spices, Simply Organic, and private label store brands. Market share is significant in the US spice and seasoning market, often cited as a leading brand.
- Lawry's Seasonings: Specialty seasoned salts and blends, known for their savory flavor profiles. Competitors include brands like Tone's and private label options. Lawry's holds a strong position in its niche within the broader seasoning market.
- Frank's RedHot Sauce: A popular cayenne pepper hot sauce with a tangy flavor. Competitors include Tabasco, Sriracha, and a multitude of other hot sauce brands. Frank's RedHot is a market leader in the cayenne pepper hot sauce category.
- Old Bay Seasoning: A distinctive blend of celery salt, black pepper, and other spices, famously used on seafood. Competitors include regional spice blends and generic seafood seasonings. Old Bay is a cultural icon and a dominant force in its specific flavor profile.
Market Dynamics
Industry Overview
McCormick operates within the global food and beverage industry, specifically in the flavorings, spices, and seasonings segment. This industry is characterized by increasing consumer demand for convenience, healthier options, global flavors, and premium ingredients. It is also influenced by trends in food sourcing, sustainability, and online grocery shopping.
Positioning
McCormick is a dominant player in the global flavor industry, recognized for its strong brand portfolio, extensive distribution network, and commitment to quality and innovation. Its competitive advantages lie in its scale, brand equity, research and development capabilities, and long-standing customer relationships. The company is well-positioned to capitalize on evolving consumer preferences for flavor.
Total Addressable Market (TAM)
The global flavor and fragrance market is substantial, estimated to be in the tens of billions of dollars and projected to grow. McCormick's TAM is primarily focused on the broader global spice, seasoning, and flavor solutions markets. The company holds a significant share of this market, particularly in North America and Europe, and aims to expand its presence in emerging markets.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyalty (McCormick, Lawry's, Old Bay, Frank's RedHot)
- Extensive global distribution network and market reach
- Diversified product portfolio serving both consumer and industrial markets
- Robust research and development capabilities for product innovation
- Commitment to sustainability and ethical sourcing
- Strong financial performance and consistent dividend payouts
Weaknesses
- Vulnerability to fluctuations in raw material costs (spices, herbs)
- Dependence on key retail partners for consumer segment
- Intense competition from both established brands and private labels
- Potential for supply chain disruptions
Opportunities
- Growing demand for plant-based and healthier food options
- Expansion into emerging markets with increasing disposable income
- Leveraging e-commerce and direct-to-consumer channels
- Acquisitions to broaden product portfolio and market reach
- Development of new flavor profiles and culinary trends
Threats
- Changing consumer dietary preferences and health trends
- Increased regulatory scrutiny on food ingredients
- Economic downturns impacting consumer spending on discretionary items
- Intensifying price competition
- Geopolitical instability affecting supply chains and international trade
Competitors and Market Share
Key Competitors
- General Mills (GIS)
- The Kraft Heinz Company (KHC)
- Unilever PLC (UL)
- Associated British Foods plc (ABF.L)
Competitive Landscape
McCormick holds a leading position in the global spice, seasoning, and flavor market due to its strong brand portfolio and extensive distribution. While facing competition from large food conglomerates and private label brands, McCormick's focus on innovation, quality, and established consumer trust provides a competitive edge. However, the market is fragmented, with numerous regional and niche players also contributing to overall competition.
Major Acquisitions
Reckitt's Food Business (Frank's RedHot, French's)
- Year: 2021
- Acquisition Price (USD millions): 4200
- Strategic Rationale: This acquisition significantly expanded McCormick's portfolio in the hot sauce and condiment categories, adding iconic and high-growth brands. It strengthened McCormick's position in the US consumer market and provided opportunities for cross-promotion and distribution efficiencies.
FONA International
- Year: 2021
- Acquisition Price (USD millions): 710
- Strategic Rationale: FONA International is a leading flavor manufacturer, and its acquisition bolstered McCormick's capabilities in the flavor solutions segment, particularly in the rapidly growing natural and organic flavor market. It enhanced McCormick's ability to serve food and beverage manufacturers with customized solutions.
Growth Trajectory and Initiatives
Historical Growth: McCormick has demonstrated steady historical growth, driven by organic expansion, new product development, and strategic acquisitions. The company has consistently invested in innovation and brand building to maintain its market leadership.
Future Projections: Analysts project continued moderate growth for McCormick, with revenue growth expected to be in the low to mid-single digits annually. Growth is anticipated to be driven by the Flavor Solutions segment, expansion in emerging markets, and continued strength in its core consumer brands. Innovation in new product categories and healthy alternatives is also expected to contribute.
Recent Initiatives: Recent initiatives include the integration of the Reckitt's Food business (acquired in 2021, including Frank's RedHot and French's), a focus on digital transformation and e-commerce capabilities, and ongoing efforts to enhance supply chain resilience and sustainability.
Summary
McCormick & Company is a strong, established leader in the global flavor market, boasting robust brands and a wide distribution network. Its strategic acquisitions have further solidified its market position and expanded its product offerings. The company's consistent financial performance, dividend history, and focus on innovation position it well for continued success, though it must remain vigilant against evolving consumer preferences and competitive pressures.
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Sources and Disclaimers
Data Sources:
- McCormick & Company, Inc. official investor relations website
- U.S. Securities and Exchange Commission (SEC) filings (10-K, 10-Q)
- Reputable financial news outlets (e.g., Wall Street Journal, Bloomberg)
- Market research reports on the food and flavor industry
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data presented is based on publicly available information and may not be exhaustive or perfectly up-to-date. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About McCormick & Company Incorporated
Exchange NYSE | Headquaters Hunt Valley, MD, United States | ||
IPO Launch date 1972-04-03 | President, CEO & Chairman Mr. Brendan M. Foley | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 14100 | |
Full time employees 14100 | |||
McCormick & Company, Incorporated manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavorful products to the food industry. It operates in two segments, Consumer and Flavor Solutions. The Consumer segment offers spices, herbs, and seasonings, as well as condiments and sauces, and desserts. This segment markets its products under the McCormick, French's, Frank's RedHot, Lawry's, Cholula Hot Sauce, Club House, Gourmet Garden, and OLD BAY brands in the Americas; Ducros, Schwartz, Kamis, LA Drogheria, and Vahiné brands in Europe, the Middle East, and Africa; and McCormick and DaQiao brands in the Asia/Pacific, as well as markets desserts under the Aeroplane brand and packaged chilled herbs under the Gourmet Garden brand name; and markets regional and ethnic brands, such as Zatarain's, Stubb's, Thai Kitchen, and Simply Asia. It also supplies its products under the private labels. This segment serves retailers comprising grocery, mass merchandise, warehouse clubs, discount and drug stores, and e-commerce retailers directly and indirectly through distributors and wholesale foodservice suppliers. The Flavor Solutions segment offers seasoning blends, spices and herbs, condiments, coating systems, and compound flavors to multinational food manufacturers and foodservice customers. It serves foodservice customers directly and indirectly through distributors. The company was founded in 1889 and is headquartered in Hunt Valley, Maryland.
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