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Upturn AI SWOT - About
MKC 
McCormick & Company Incorporated (MKC)
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Upturn Advisory Summary
08/14/2025: MKC (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $83.14
1 Year Target Price $83.14
| 4 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -2.13% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 18.84B USD | Price to earnings Ratio 24.46 | 1Y Target Price 83.14 |
Price to earnings Ratio 24.46 | 1Y Target Price 83.14 | ||
Volume (30-day avg) 16 | Beta 0.66 | 52 Weeks Range 68.42 - 85.22 | Updated Date 08/14/2025 |
52 Weeks Range 68.42 - 85.22 | Updated Date 08/14/2025 | ||
Dividends yield (FY) 2.46% | Basic EPS (TTM) 2.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.5% | Operating Margin (TTM) 15.65% |
Management Effectiveness
Return on Assets (TTM) 5.19% | Return on Equity (TTM) 14.12% |
Valuation
Trailing PE 24.46 | Forward PE 21.23 | Enterprise Value 23282858652 | Price to Sales(TTM) 2.79 |
Enterprise Value 23282858652 | Price to Sales(TTM) 2.79 | ||
Enterprise Value to Revenue 3.45 | Enterprise Value to EBITDA 17.59 | Shares Outstanding 253040992 | Shares Floating 264684198 |
Shares Outstanding 253040992 | Shares Floating 264684198 | ||
Percent Insiders 0.02 | Percent Institutions 90.02 |
Upturn AI SWOT
McCormick & Company Incorporated
Company Overview
History and Background
McCormick & Company was founded in 1889 in Baltimore, Maryland, by Willoughby M. McCormick. Initially focusing on flavoring extracts and food colorings, it has grown into a global leader in flavors, spices, and seasonings through organic growth and strategic acquisitions.
Core Business Areas
- Consumer Segment: Sells spices, herbs, seasonings, condiments, and other flavor products to consumers through retail channels. Brands include McCormick, Lawry's, Zatarain's, and Frank's RedHot.
- Flavor Solutions Segment: Provides flavor solutions, seasonings, and condiments to food manufacturers and foodservice businesses globally. Focuses on creating customized flavors and ingredients for various food and beverage applications.
Leadership and Structure
The current CEO is Brendan M. Foley. The company has a hierarchical structure with regional and functional divisions reporting to corporate leadership.
Top Products and Market Share
Key Offerings
- Market Share (%): 20
- McCormick Spices & Seasonings: A wide range of spices and seasonings for home cooking, holding a significant market share in the retail spice market. Competitors include B&G Foods (BGS) and private label brands.
- Frank's RedHot Sauce: A popular hot sauce brand used in various cuisines, with a considerable share of the hot sauce market. Competitors include Tabasco (privately held), Cholula (privately held - owned by McCormick), and Huy Fong Foods (Sriracha - privately held).
- Market Share (%): 15
- Lawry's Seasoned Salt: A signature seasoned salt widely used in cooking, holding a strong position in the seasoned salt category. Competitors include Morton Salt and other seasoning blends.
- Market Share (%): 25
Market Dynamics
Industry Overview
The flavor and seasonings industry is characterized by steady growth driven by increasing consumer demand for diverse and flavorful food experiences. Trends include clean label products, organic options, and ethnic flavors.
Positioning
McCormick is a leader in the industry, known for its strong brands, global reach, and focus on innovation. Its competitive advantages include a broad product portfolio and established relationships with retailers and foodservice operators.
Total Addressable Market (TAM)
The global spices and seasoning market is projected to reach hundreds of billions of dollars. McCormick is well-positioned to capture a significant portion of this TAM due to its brand recognition and distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Established relationships with retailers and foodservice operators
- Focus on innovation and product development
- Strong financial performance
Weaknesses
- Vulnerability to commodity price fluctuations
- Dependence on key retailers and foodservice customers
- Potential for supply chain disruptions
- Intense competition in certain product categories
Opportunities
- Expansion into new markets and product categories
- Growth in emerging markets
- Increasing demand for clean label and organic products
- Opportunities for strategic acquisitions
- Leveraging digital channels for marketing and sales
Threats
- Increased competition from private label brands
- Changes in consumer preferences
- Economic downturns
- Regulatory changes affecting food safety and labeling
- Currency exchange rate fluctuations
Competitors and Market Share
Key Competitors
- UNVR.JK
- KHC
- BGS
- SYMSY.PK
Competitive Landscape
McCormicku2019s advantages include its brand strength and global reach. Disadvantages include competition from private label brands and vulnerability to commodity price fluctuations.
Major Acquisitions
Cholula
- Year: 2020
- Acquisition Price (USD millions): 800
- Strategic Rationale: Expanded McCormick's presence in the hot sauce category and broadened its portfolio of flavor solutions.
Growth Trajectory and Initiatives
Historical Growth: McCormick's historical growth has been driven by organic expansion and acquisitions. Revenue has grown steadily over the long term.
Future Projections: Analyst estimates suggest continued modest revenue growth in the coming years. Growth will be from expansion into new markets and new products as well as acquisition.
Recent Initiatives: Recent strategic initiatives include acquisitions of flavor companies, expansion of digital marketing efforts, and focus on sustainability initiatives.
Summary
McCormick is a strong company with a leading position in the global flavor and seasonings market. Its brand portfolio and global reach are significant advantages. However, it needs to be mindful of competition from private label brands, commodity price volatility, and economic factors. Continued innovation and strategic acquisitions will be crucial for maintaining its growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports, SEC filings, market research reports, analyst estimates, industry publications.
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Investment decisions should be made based on individual research and consultation with a qualified financial advisor. Market share data is approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About McCormick & Company Incorporated
Exchange NYSE | Headquaters Hunt Valley, MD, United States | ||
IPO Launch date 1972-04-03 | President, CEO & Chairman Mr. Brendan M. Foley | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 14100 | |
Full time employees 14100 | |||
McCormick & Company, Incorporated manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavorful products to the food industry. It operates in two segments, Consumer and Flavor Solutions. The Consumer segment offers spices, herbs, and seasonings, as well as condiments and sauces, and desserts. This segment markets its products under the McCormick, French's, Frank's RedHot, Lawry's, Cholula Hot Sauce, Club House, Gourmet Garden, and OLD BAY brands in the Americas; Ducros, Schwartz, Kamis, LA Drogheria, and Vahiné brands in Europe, the Middle East, and Africa; and McCormick and DaQiao brands in the Asia/Pacific, as well as markets desserts under the Aeroplane brand and packaged chilled herbs under the Gourmet Garden brand name; and markets regional and ethnic brands, such as Zatarain's, Stubb's, Thai Kitchen, and Simply Asia. It also supplies its products under the private labels. This segment serves retailers comprising grocery, mass merchandise, warehouse clubs, discount and drug stores, and e-commerce retailers directly and indirectly through distributors and wholesale foodservice suppliers. The Flavor Solutions segment offers seasoning blends, spices and herbs, condiments, coating systems, and compound flavors to multinational food manufacturers and foodservice customers. It serves foodservice customers directly and indirectly through distributors. The company was founded in 1889 and is headquartered in Hunt Valley, Maryland.
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