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Upturn AI SWOT - About
MKC 
McCormick & Company Incorporated (MKC)
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Upturn Advisory Summary
10/17/2025: MKC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $77.38
1 Year Target Price $77.38
| 4 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -2.14% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 17.87B USD | Price to earnings Ratio 23.45 | 1Y Target Price 77.38 |
Price to earnings Ratio 23.45 | 1Y Target Price 77.38 | ||
Volume (30-day avg) 16 | Beta 0.63 | 52 Weeks Range 63.23 - 84.64 | Updated Date 10/17/2025 |
52 Weeks Range 63.23 - 84.64 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 2.66% | Basic EPS (TTM) 2.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-07 | When - | Estimate 0.8192 | Actual 0.85 |
Profitability
Profit Margin 11.46% | Operating Margin (TTM) 17.09% |
Management Effectiveness
Return on Assets (TTM) 5.16% | Return on Equity (TTM) 13.85% |
Valuation
Trailing PE 23.45 | Forward PE 20.53 | Enterprise Value 22599593570 | Price to Sales(TTM) 2.63 |
Enterprise Value 22599593570 | Price to Sales(TTM) 2.63 | ||
Enterprise Value to Revenue 3.35 | Enterprise Value to EBITDA 17.07 | Shares Outstanding 253239902 | Shares Floating 264588878 |
Shares Outstanding 253239902 | Shares Floating 264588878 | ||
Percent Insiders 0.02 | Percent Institutions 89.23 |
Upturn AI SWOT
McCormick & Company Incorporated
Company Overview
History and Background
McCormick & Company was founded in 1889 in Baltimore, Maryland by Willoughby McCormick. Initially selling flavoring extracts, the company expanded into spices, seasonings, and other food products, becoming a global leader in the industry through acquisitions and organic growth.
Core Business Areas
- Consumer Segment: Sells spices, herbs, seasonings, and flavorings directly to consumers through retail channels. Brands include McCormick, Lawry's, Club House, and others.
- Flavor Solutions Segment: Provides flavorings, seasonings, and ingredient solutions to food manufacturers and foodservice businesses. This includes customized blends and product development support.
Leadership and Structure
Lawrence E. Kurzius serves as the Chairman, President, and Chief Executive Officer. The company operates with a board of directors and a functional organizational structure, with dedicated teams for research and development, marketing, supply chain, and finance.
Top Products and Market Share
Key Offerings
- McCormick Spices and Seasonings: A wide range of spices, herbs, and seasonings for home cooking. McCormick holds a significant market share in the spice category. Competitors include B&G Foods (spices and seasonings) and private label brands.
- Flavor Solutions for Food Manufacturers: Customized flavor blends and solutions for food manufacturers, used in processed foods, snacks, and beverages. Competitors include Kerry Group, Givaudan, and Firmenich.
- Frank's RedHot: A popular cayenne pepper sauce. McCormick acquired Frank's RedHot brand through Reckitt Benckiser Group's Food Division. Market share is significant in the hot sauce market. Competitors include Tabasco, Cholula, and Sriracha.
Market Dynamics
Industry Overview
The flavorings and seasonings industry is driven by consumer demand for diverse and convenient food options. Trends include increased interest in global flavors, healthy eating, and natural ingredients.
Positioning
McCormick is positioned as a leading global player in the flavorings industry, leveraging its strong brand recognition, extensive distribution network, and innovation capabilities. Its competitive advantages include a broad product portfolio, a focus on quality, and established relationships with retailers and food manufacturers.
Total Addressable Market (TAM)
The global flavors and fragrances market is expected to reach hundreds of billions of dollars. McCormick is well-positioned to capture a significant share of this TAM through its diverse product offerings and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Diversified product portfolio
- Global presence
- Established relationships with retailers and food manufacturers
Weaknesses
- Exposure to commodity price fluctuations
- Dependence on consumer spending patterns
- Intense competition
- Brand Perception Can be affected by recalls or quality control issues
Opportunities
- Expanding into emerging markets
- Developing new and innovative products
- Acquiring complementary businesses
- Capitalizing on trends in healthy eating and global flavors
Threats
- Changing consumer preferences
- Economic downturns
- Increased competition from private label brands
- Supply chain disruptions
- Food safety regulations
Competitors and Market Share
Key Competitors
- KERRY
- GIVN
- IFF
Competitive Landscape
McCormick competes with other large flavor and fragrance companies as well as smaller, regional players. Its advantages include its strong brand recognition, extensive distribution network, and diversified product portfolio. Disadvantages may include exposure to commodity price fluctuations and dependence on consumer spending patterns.
Major Acquisitions
Cholula Hot Sauce
- Year: 2020
- Acquisition Price (USD millions): 800
- Strategic Rationale: Expanded McCormick's hot sauce portfolio and increased presence in the condiments category.
Growth Trajectory and Initiatives
Historical Growth: McCormick has achieved consistent growth through a combination of organic growth and acquisitions.
Future Projections: Analyst estimates for McCormick's future growth vary depending on market conditions and the company's performance. Information on analyst future growth projections is not readily available.
Recent Initiatives: Recent strategic initiatives include focusing on innovation, expanding into new markets, and improving supply chain efficiency.
Summary
McCormick & Company is a strong player in the flavorings and seasonings industry, supported by its recognized brand and global footprint. It has a track record of consistent growth but should watch out for supply chain risks and consumer preference shifts. Its diversified product offerings position it well, while continuous innovation is key for long-term success. Continued acquisitions could further bolster its position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- McCormick & Company Investor Relations
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share figures are estimates and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About McCormick & Company Incorporated
Exchange NYSE | Headquaters Hunt Valley, MD, United States | ||
IPO Launch date 1972-04-03 | President, CEO & Chairman Mr. Brendan M. Foley | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 14100 | |
Full time employees 14100 | |||
McCormick & Company, Incorporated manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavorful products to the food industry. It operates in two segments, Consumer and Flavor Solutions. The Consumer segment offers spices, herbs, and seasonings, as well as condiments and sauces, and desserts. This segment markets its products under the McCormick, French's, Frank's RedHot, Lawry's, Cholula Hot Sauce, Club House, Gourmet Garden, and OLD BAY brands in the Americas; Ducros, Schwartz, Kamis, LA Drogheria, and Vahiné brands in Europe, the Middle East, and Africa; and McCormick and DaQiao brands in the Asia/Pacific, as well as markets desserts under the Aeroplane brand and packaged chilled herbs under the Gourmet Garden brand name; and markets regional and ethnic brands, such as Zatarain's, Stubb's, Thai Kitchen, and Simply Asia. It also supplies its products under the private labels. This segment serves retailers comprising grocery, mass merchandise, warehouse clubs, discount and drug stores, and e-commerce retailers directly and indirectly through distributors and wholesale foodservice suppliers. The Flavor Solutions segment offers seasoning blends, spices and herbs, condiments, coating systems, and compound flavors to multinational food manufacturers and foodservice customers. It serves foodservice customers directly and indirectly through distributors. The company was founded in 1889 and is headquartered in Hunt Valley, Maryland.
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