Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
Viking Holdings Ltd (VIK)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: VIK (4-star) is a STRONG-BUY. BUY since 62 days. Profits (24.45%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
18 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $61.47
1 Year Target Price $61.47
| 9 | Strong Buy |
| 4 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 40.95% | Avg. Invested days 49 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 26.60B USD | Price to earnings Ratio 81.11 | 1Y Target Price 61.47 |
Price to earnings Ratio 81.11 | 1Y Target Price 61.47 | ||
Volume (30-day avg) 18 | Beta - | 52 Weeks Range 30.75 - 60.87 | Updated Date 08/15/2025 |
52 Weeks Range 30.75 - 60.87 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.74 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.76% | Operating Margin (TTM) -1.03% |
Management Effectiveness
Return on Assets (TTM) 7.29% | Return on Equity (TTM) - |
Valuation
Trailing PE 81.11 | Forward PE 21.55 | Enterprise Value 29539732407 | Price to Sales(TTM) 4.82 |
Enterprise Value 29539732407 | Price to Sales(TTM) 4.82 | ||
Enterprise Value to Revenue 5.36 | Enterprise Value to EBITDA 25.23 | Shares Outstanding 315387008 | Shares Floating 201302050 |
Shares Outstanding 315387008 | Shares Floating 201302050 | ||
Percent Insiders 0.89 | Percent Institutions 99.73 |
Upturn AI SWOT
Viking Holdings Ltd
Company Overview
History and Background
Viking Holdings Ltd, founded in 1997, initially focused on river cruises in Russia. It expanded into ocean cruises and expeditions over the years, becoming a leading travel company known for its destination-focused experiences.
Core Business Areas
- River Cruises: Viking River Cruises offers itineraries on major rivers worldwide, including Europe, Russia, Asia, and Egypt. Caters to affluent travelers seeking cultural immersion.
- Ocean Cruises: Viking Ocean Cruises operates a fleet of modern, all-veranda ships sailing to destinations across the globe, providing a similar experience to river cruises but on a larger scale.
- Expedition Cruises: Viking Expeditions offers adventurous cruises to destinations like Antarctica and the Arctic, focusing on scientific exploration and natural beauty.
Leadership and Structure
Torstein Hagen is the Chairman of Viking Holdings Ltd. The company has a structured organizational hierarchy with regional and operational divisions reporting to the executive leadership team.
Top Products and Market Share
Key Offerings
- River Cruises: Viking River Cruises are its most well-known product. Competitors include Uniworld Boutique River Cruise Collection and Avalon Waterways. Viking holds a significant market share in the river cruise segment. Specific market share data is proprietary, but it is estimated to be a market leader in river cruise. Revenue for this product is not publicly available.
- Ocean Cruises: Viking Ocean Cruises provides similar destination-focused experiences but on ocean-going vessels. Competitors include Oceania Cruises and Azamara. Market share data and revenue are not publicly available for Viking. Viking has been growing their market share year over year.
- Expedition Cruises: Viking Expeditions is the company's most recent offering targeting adventure travelers. Competitors include Hurtigruten and Lindblad Expeditions. Market share is low as it is a new entrant. Revenue is not publicly available.
Market Dynamics
Industry Overview
The cruise industry is a large and competitive market experiencing post-pandemic recovery. Demand is high but faces challenges related to economic downturn, geopolitical events, and environmental concerns.
Positioning
Viking is positioned as a premium, small-ship cruise line offering inclusive, culturally enriching experiences, attracting affluent travelers seeking unique destinations and high-quality service.
Total Addressable Market (TAM)
The total addressable market for cruising is estimated at hundreds of billions of dollars annually. Viking is positioned well to capture a significant portion of the premium cruise market.
Upturn SWOT Analysis
Strengths
- Strong Brand Reputation
- High Customer Satisfaction
- Destination-Focused Itineraries
- Modern Fleet
- Inclusive Pricing Model
Weaknesses
- High Operating Costs
- Limited Product Diversification
- Dependence on Affluent Travelers
- Relatively New to Expedition Cruises
Opportunities
- Expansion into New Markets
- Development of New Itineraries
- Strategic Partnerships
- Increased Demand for Experiential Travel
Threats
- Economic Downturns
- Geopolitical Instability
- Environmental Regulations
- Intense Competition
- Fluctuations in Fuel Prices
Competitors and Market Share
Key Competitors
- CCL
- NCLH
- RCL
Competitive Landscape
Viking differentiates itself through its small-ship experience, inclusive pricing, and destination-focused itineraries. However, it faces intense competition from larger, more diversified cruise lines.
Major Acquisitions
No Recent Acquisitions Announced
- Year: 2023
- Acquisition Price (USD millions): 0
- Strategic Rationale: N/A
Growth Trajectory and Initiatives
Historical Growth: Viking has experienced significant growth in recent years, driven by the expansion of its river and ocean cruise fleets and the launch of Viking Expeditions.
Future Projections: Future growth is expected to continue as the company expands its fleet and enters new markets. However, projections depend on broader economic and geopolitical conditions.
Recent Initiatives: Recent initiatives include the launch of new expedition ships, expansion of river cruise itineraries, and investment in sustainable technologies.
Summary
Viking Holdings Ltd has a strong position in the premium cruise market. Its focus on destination-rich experiences and high customer satisfaction is working well for them. However, being a private company makes assessing performance challenging. They should look out for risks of increased competition and economic downturns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Estimates
- Publicly Available Information
Disclaimers:
Financial data and market share estimates are based on available information and may not be precise. This analysis is for informational purposes only and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Viking Holdings Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2024-05-01 | Founder, Chairman & CEO Mr. Torstein Hagen | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 12000 | Website https://www.vikingcruises.com.au |
Full time employees 12000 | Website https://www.vikingcruises.com.au | ||
Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 96 ships, including 83 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 13 other river vessels, and 2 river vessel charter, the Viking Saigon and the Viking Mississippi; 11 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.