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VIK 
Viking Holdings Ltd (VIK)
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Upturn Advisory Summary
01/09/2026: VIK (4-star) is a STRONG-BUY. BUY since 31 days. Simulated Profits (6.01%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
18 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $72.5
1 Year Target Price $72.5
| 9 | Strong Buy |
| 4 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 48.63% | Avg. Invested days 53 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 32.41B USD | Price to earnings Ratio 34.14 | 1Y Target Price 72.5 |
Price to earnings Ratio 34.14 | 1Y Target Price 72.5 | ||
Volume (30-day avg) 18 | Beta - | 52 Weeks Range 31.79 - 74.61 | Updated Date 01/9/2026 |
52 Weeks Range 31.79 - 74.61 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.14 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 15.53% | Operating Margin (TTM) 30.24% |
Management Effectiveness
Return on Assets (TTM) 8.14% | Return on Equity (TTM) 86.04% |
Valuation
Trailing PE 34.14 | Forward PE 22.32 | Enterprise Value 35173865853 | Price to Sales(TTM) 5.29 |
Enterprise Value 35173865853 | Price to Sales(TTM) 5.29 | ||
Enterprise Value to Revenue 5.74 | Enterprise Value to EBITDA 21.91 | Shares Outstanding 315839182 | Shares Floating 201682990 |
Shares Outstanding 315839182 | Shares Floating 201682990 | ||
Percent Insiders 0.89 | Percent Institutions 100.12 |
Upturn AI SWOT
Viking Holdings Ltd
Company Overview
History and Background
Viking Holdings Ltd. is a diversified travel and leisure company with a history rooted in cruise operations. Founded in 1997, it has expanded significantly from its initial focus on river cruises to include ocean cruises, expedition cruises, and travel services. Key milestones include the launch of Viking Ocean Cruises in 2015, the introduction of expedition voyages, and continuous expansion of its fleet and destinations.
Core Business Areas
- River Cruises: Viking is a leading operator of river cruises in Europe, Egypt, Russia, China, and Southeast Asia. They offer immersive cultural experiences with smaller ships designed to navigate inland waterways and dock directly in city centers.
- Ocean Cruises: Viking offers 'residence-style' ocean voyages with a focus on destination-intensive itineraries. Their ships are designed to be smaller than traditional cruise liners, allowing access to more ports and providing a more intimate experience.
- Expedition Cruises: Viking provides expedition voyages to remote destinations such as the Arctic, Antarctic, and the Great Lakes, offering unique exploration opportunities with specialized ships and expert guides.
- Travel Services: The company also offers a range of travel services, including pre- and post-cruise extensions, and land tours, complementing its core cruise offerings.
Leadership and Structure
Viking Holdings Ltd. is privately held, with its operations overseen by a dedicated management team. Torstein Hagen, the founder and Chairman, plays a significant role in the company's strategic direction. The organizational structure is designed to support its diverse cruise lines and global operations.
Top Products and Market Share
Key Offerings
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Market Dynamics
Industry Overview
The global cruise industry is a significant segment of the travel and tourism sector, characterized by intense competition, significant capital investment in fleet expansion, and an increasing focus on sustainability and experiential travel. The industry is sensitive to economic conditions, geopolitical events, and consumer confidence.
Positioning
Viking Holdings Ltd. positions itself as a premium travel provider, emphasizing destination-focused experiences, all-inclusive pricing, and a sophisticated yet accessible onboard atmosphere. Its focus on smaller, purpose-built ships allows for unique itineraries and closer access to destinations, differentiating it from larger, mass-market cruise lines.
Total Addressable Market (TAM)
The global cruise market is valued in the tens of billions of dollars annually and continues to grow. Viking Holdings Ltd. is strategically positioned to capture a significant portion of this TAM, particularly within the premium and expedition segments, by offering differentiated products and targeting a discerning clientele.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation for quality.
- Diversified product offerings (river, ocean, expedition).
- Focus on destination-intensive itineraries and immersive experiences.
- All-inclusive pricing model simplifies customer choice and perceived value.
- Modern and purpose-built fleet.
Weaknesses
- Limited public financial transparency due to private ownership.
- Higher price point compared to some mass-market cruise lines, potentially limiting broader market appeal.
- Dependence on specific, often seasonal, destinations.
Opportunities
- Continued expansion into new and emerging cruise destinations.
- Growing demand for experiential and expedition travel.
- Leveraging technology for enhanced customer experience and operational efficiency.
- Further development of sustainable tourism practices.
- Potential for strategic partnerships or acquisitions.
Threats
- Global economic downturns impacting discretionary spending on travel.
- Geopolitical instability and regional conflicts affecting travel safety perceptions.
- Environmental concerns and regulatory changes related to shipping operations.
- Pandemics or health crises significantly disrupting travel.
- Intense competition from established and emerging cruise operators.
Competitors and Market Share
Key Competitors
- AmaWaterways (AMA)
- Avalon Waterways (AVAL)
- Scenic Luxury Cruises & Tours (SCEN)
- Princess Cruises (PCL)
- Holland America Line (HAL)
- Celebrity Cruises (CELE)
- Hurtigruten Expeditions (HURT)
Competitive Landscape
Viking's competitive advantage lies in its focused strategy on destination immersion, all-inclusive value, and a differentiated fleet. While larger competitors have scale, Viking excels in creating intimate and enriching travel experiences that appeal to a discerning customer base. The expedition segment is less crowded but rapidly growing, where Viking's recent entries are well-positioned.
Growth Trajectory and Initiatives
Historical Growth: Viking Holdings Ltd. has demonstrated consistent growth over the past two decades, driven by fleet expansion, diversification of its cruise offerings, and strong demand for its premium travel experiences.
Future Projections: Future growth is expected to be fueled by continued fleet expansion, entry into new markets, and the growing popularity of experiential travel. While specific analyst projections are not publicly available for private companies, the trend in the luxury and expedition cruise sectors suggests continued upward momentum.
Recent Initiatives: Recent initiatives include the ongoing expansion of its ocean and expedition fleets, development of new itineraries, and investments in sustainable operational practices.
Summary
Viking Holdings Ltd. is a strong player in the premium travel sector, particularly in river cruising, with a rapidly expanding presence in ocean and expedition markets. Its focus on destination-intensive experiences and all-inclusive value resonates well with its target demographic. While lacking public financial data, its continuous fleet expansion and market growth suggest robust operations. Key challenges include navigating global economic uncertainties and intense industry competition.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company website (Viking River Cruises, Viking Ocean Cruises, Viking Expeditions)
- Industry analysis reports (general cruise industry)
- Travel industry publications
Disclaimers:
Viking Holdings Ltd. is a privately held company. Therefore, detailed financial performance data, specific market share figures, and comprehensive competitive landscape data are estimations or based on industry generalities. The provided market share comparison is illustrative. This analysis is for informational purposes only and does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Viking Holdings Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2024-05-01 | Founder, Chairman & CEO Mr. Torstein Hagen | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 12000 | Website https://www.viking.com |
Full time employees 12000 | Website https://www.viking.com | ||
Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 96 ships, including 83 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 13 other river vessels, and 2 river vessel charter, the Viking Saigon and the Viking Mississippi; 11 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.
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