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Upturn AI SWOT - About
VRA 
Vera Bradley Inc (VRA)
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Upturn Advisory Summary
10/14/2025: VRA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -55.44% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 58.66M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) - | Beta 1.78 | 52 Weeks Range 1.71 - 6.99 | Updated Date 06/29/2025 |
52 Weeks Range 1.71 - 6.99 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.56 |
Earnings Date
Report Date 2025-06-11 | When Before Market | Estimate -0.12 | Actual -0.36 |
Profitability
Profit Margin -24.61% | Operating Margin (TTM) -31.98% |
Management Effectiveness
Return on Assets (TTM) -6.98% | Return on Equity (TTM) -37.17% |
Valuation
Trailing PE - | Forward PE 13.33 | Enterprise Value 128292106 | Price to Sales(TTM) 0.16 |
Enterprise Value 128292106 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 0.36 | Enterprise Value to EBITDA 5.9 | Shares Outstanding 27933400 | Shares Floating 17142159 |
Shares Outstanding 27933400 | Shares Floating 17142159 | ||
Percent Insiders 30.59 | Percent Institutions 70.47 |
Upturn AI SWOT
Vera Bradley Inc
Company Overview
History and Background
Vera Bradley, Inc. was founded in 1982 by Patricia Miller and Barbara Bradley Baekgaard. Initially known for its colorful quilted handbags, the company has expanded into luggage, accessories, and home decor. It has grown from a home-based business to a publicly traded company.
Core Business Areas
- Vera Bradley: Designs, manufactures, and retails handbags, luggage, travel items, accessories, and home and gift items under the Vera Bradley brand.
- Pura Vida: Designs and retails bracelets, jewelry, and other accessories, primarily online.
Leadership and Structure
The current CEO is Jacqueline Ardrey. The company operates with a traditional corporate structure, with departments for design, manufacturing, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- Handbags: Vera Bradley's signature product line, known for its colorful patterns and quilted designs. Market share data for specific handbag brands is difficult to obtain, but Vera Bradley competes with brands like Coach (TPR), Michael Kors (CPRI), and Kate Spade (TPR). Revenue from handbags makes up a significant portion of the company's sales, but the exact figures are not regularly disclosed.
- Travel Bags and Luggage: Includes a range of luggage, travel bags, and accessories. Competitors include Samsonite (OTCPK:SMSOF), Tumi (RIMOWA), and Away. These products contribute significantly to Vera Bradley's revenue stream but specific figures are unavailable publicly.
- Pura Vida Bracelets: Handmade bracelets with a focus on supporting artisans. Competitors include Lokai and other artisanal jewelry brands. Pura Vida's revenue has been a significant driver of Vera Bradley's overall performance in recent years.
Market Dynamics
Industry Overview
The accessories and apparel market is highly competitive and subject to changing consumer preferences and fashion trends. Growth in e-commerce and social media marketing significantly impacts the market.
Positioning
Vera Bradley is positioned as a lifestyle brand targeting women with colorful, functional, and fashionable products. Its competitive advantage lies in its brand recognition and unique designs. Pura Vida is positioned in a more casual and accessible jewelry market.
Total Addressable Market (TAM)
The global handbag and accessories market is estimated to be over $150 billion. Vera Bradley is positioned to capture a segment of this market by focusing on its niche and unique brand identity, but also diversifying its products.
Upturn SWOT Analysis
Strengths
- Strong brand recognition, particularly in the US.
- Loyal customer base.
- Unique designs and colorful patterns.
- E-commerce presence.
Weaknesses
- Dependence on a specific aesthetic, which may limit appeal to some customers.
- Susceptibility to changing fashion trends.
- Relatively high price point compared to some competitors.
- Inconsistent profitability.
Opportunities
- Expansion into new product categories.
- International market growth.
- Strategic partnerships and collaborations.
- Increased focus on digital marketing and e-commerce.
Threats
- Intense competition from other accessories and apparel brands.
- Changing consumer preferences and fashion trends.
- Economic downturns affecting consumer spending.
- Supply chain disruptions and increased costs.
Competitors and Market Share
Key Competitors
- Coach (TPR)
- Michael Kors (CPRI)
- Tapestry (TPR)
- Lululemon (LULU)
Competitive Landscape
Vera Bradley faces competition from larger, more established brands. Its strengths include its unique designs and loyal customer base. Weaknesses include brand narrow appeal and less global presence.
Major Acquisitions
Pura Vida Bracelets
- Year: 2019
- Acquisition Price (USD millions): 130
- Strategic Rationale: Diversify revenue streams and appeal to a younger demographic.
Growth Trajectory and Initiatives
Historical Growth: Past growth has been variable, influenced by consumer preferences and market conditions.
Future Projections: Future growth estimates should be derived from analyst estimates or official guidance from Vera Bradley.
Recent Initiatives: Recent initiatives should be extracted from the company's news releases and investor presentations. Examples include digital enhancements, store optimization and product expansion.
Summary
Vera Bradley has a solid brand recognition but struggles with fluctuating profitability and keeping up with market trends. Their unique designs and Pura Vida aquisition supports their loyal fanbase. The company must diversify and expand its offerings while being vigilant against competition and shifts in consumer preference. Overcoming financial weaknesses and effectively capitalizing on opportunities will be critical for sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Industry Research Reports
- Vera Bradley Investor Relations
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Financial figures should be independently verified.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vera Bradley Inc
Exchange NASDAQ | Headquaters Roanoke, IN, United States | ||
IPO Launch date 2010-10-21 | President, CEO & Director Ms. Jacqueline M. Ardrey | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 1725 | Website https://verabradley.com |
Full time employees 1725 | Website https://verabradley.com | ||
Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women's handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates in three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, various technology accessories, and hair accessories, as well as bracelets, rings, necklaces, tees, and hoodies under the Pura Vida brand. It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, footwear, outerwear, socks, and tops under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and through licensing agreements. It sells its Pura Vida branded products through wholesale retailers and department stores; and its Pura Vida website, www.puravidabracelets.com. Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana.
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