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Upturn AI Summary - About
Vera Bradley Inc(VRA)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for VRA
10/08/2026: VRA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Vera Bradley Inc is a long-standing lifestyle brand known for its signature patterned bags and accessories. The company is currently focused on a turnaround strategy aimed at improving margins and refreshing its brand appeal to attract younger customers. Its primary growth opportunity lies in leveraging its digital presence and the Pura Vida brand to diversify its product base. However, the company faces significant risks from intense retail competition, shifting consumer fashion trends, and general economic volatility impacting discretionary spending. VRA may suit investors interested in retail stabilization plays, though it remains a higher-risk choice due to its sensitivity to changing consumer preferences and the ongoing need for operational execution.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company is in a turnaround/stabilization phase rather than rapid expansion. |
| Momentum investor | Weak fit | The stock has not consistently demonstrated strong upward momentum signals recently. |
| Value investor | Mixed fit | The stock may appear attractively priced, but the company's long-term earnings growth remains to be proven. |
| Dividend investor | Weak fit | Vera Bradley does not currently offer a dividend. |
| Low-risk investor | Weak fit | Consumer retail stocks often exhibit high volatility based on macroeconomic cycles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to swings in retail demand and earnings reports. |
| Valuation risk | Medium | Investors must assess if the current price accounts for stagnant growth. |
| Competition risk (Retail Accessories) | High | Mass-market and designer brands exert constant pressure on pricing and style. |
| Business quality | Medium | While the brand has longevity, recent profitability has been inconsistent. |
| Dividend income | Low / none | Income-focused investors will not find yield here. |
| Execution risk | Medium / high | The successful execution of brand renewal strategies is critical to future success. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -78.64% | Avg. Invested days 20 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/08/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 145.74M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) 769.8K shares | Beta 1.5 | 52 Weeks Range 1.39 - 5.32 | Updated Date 10/08/2026 |
52 Weeks Range 1.39 - 5.32 | Updated Date 10/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.36 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Vera Bradley Direct | Sales from full-line stores, factory outlet stores, and the company's e-commerce website. | This is the primary way the company reaches customers directly and captures higher margins. |
| Vera Bradley Indirect | Wholesale distribution to specialty retailers, department stores, and third-party e-commerce sites. | This provides reach but often at the cost of lower margins compared to direct sales. |
| Pura Vida | Sales of jewelry and accessories, primarily through digital channels. | This is a smaller, high-growth-potential segment that diversifies the product mix. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-09-15 | When Before Market | Estimate -0.08 | Actual 0.11 |
Profitability
Profit Margin -3.66% | Operating Margin (TTM) 5.9% |
Management Effectiveness
Return on Assets (TTM) -2.14% | Return on Equity (TTM) -7.36% |
Valuation
Trailing PE - | Forward PE 41.32 | Enterprise Value 152.33M | Price to Sales(TTM) 0.53 |
Enterprise Value 152.33M | Price to Sales(TTM) 0.53 | ||
Enterprise Value to Revenue 0.56 | Enterprise Value to EBITDA 8.87 | Shares Outstanding 28.69M | Shares Floating 18.89M |
Shares Outstanding 28.69M | Shares Floating 18.89M | ||
Percent Insiders 29.97 | Percent Institutions 37.83 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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