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Upturn AI SWOT - About
Victoria\'s Secret & Co (VSCO)
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Upturn Advisory Summary
06/30/2025: VSCO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $22.09
1 Year Target Price $22.09
| 1 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 22.39% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.54B USD | Price to earnings Ratio 9.29 | 1Y Target Price 22.09 |
Price to earnings Ratio 9.29 | 1Y Target Price 22.09 | ||
Volume (30-day avg) 11 | Beta 2.35 | 52 Weeks Range 13.76 - 48.73 | Updated Date 06/30/2025 |
52 Weeks Range 13.76 - 48.73 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date 2025-06-03 | When Before Market | Estimate 0.04 | Actual 0.09 |
Profitability
Profit Margin 2.68% | Operating Margin (TTM) 1.92% |
Management Effectiveness
Return on Assets (TTM) 4.46% | Return on Equity (TTM) 31.31% |
Valuation
Trailing PE 9.29 | Forward PE 9.64 | Enterprise Value 4228750377 | Price to Sales(TTM) 0.25 |
Enterprise Value 4228750377 | Price to Sales(TTM) 0.25 | ||
Enterprise Value to Revenue 0.68 | Enterprise Value to EBITDA 7.58 | Shares Outstanding 79852496 | Shares Floating 68297847 |
Shares Outstanding 79852496 | Shares Floating 68297847 | ||
Percent Insiders 14.25 | Percent Institutions 92.34 |
Analyst Ratings
Rating 4 | Target Price 22.09 | Buy 2 | Strong Buy 1 |
Buy 2 | Strong Buy 1 | ||
Hold 5 | Sell 2 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Victoria's Secret & Co
Company Overview
History and Background
Victoria's Secret & Co. was founded in 1977 by Roy Raymond. Originally conceived as a store where men could comfortably purchase lingerie, it later evolved under Leslie Wexner into a dominant force in the lingerie market, known for its fashion shows and supermodel branding. In 2021, L Brands (now Bath & Body Works Inc.) spun off Victoria's Secret into a separate publicly traded company.
Core Business Areas
- Victoria's Secret: Sells lingerie, sleepwear, loungewear, beauty products, and swimwear. This is the core brand and segment.
- PINK: Targets younger women with a focus on casual apparel, loungewear, and accessories, promoting a more youthful and inclusive brand image.
Leadership and Structure
The CEO of Victoria's Secret & Co. is Gina R. Schoeler. The company operates with a structure common to large retail corporations, including departments for merchandising, marketing, finance, operations, and technology. The board of directors oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- Lingerie: Victoria's Secret is renowned for its lingerie, including bras, panties, and sleepwear. They have a significant market share in the bra category. Competitors include Aerie (American Eagle Outfitters) (AEO), ThirdLove, and Savage X Fenty.
- Beauty Products: Sells perfumes, body lotions, and other beauty items. Competitors include Bath & Body Works (BBWI), Sephora, and Ulta Beauty (ULTA).
- PINK Apparel: Apparel aimed towards teens and young adults. Competitors include Aerie (American Eagle Outfitters) (AEO) and other teen focused brands.
Market Dynamics
Industry Overview
The intimate apparel industry is competitive and subject to changing consumer preferences, including a growing demand for inclusivity, comfort, and sustainability. There's also increasing competition from online retailers and direct-to-consumer brands.
Positioning
Victoria's Secret & Co. is positioned as a leading player in the lingerie and beauty market, but it's working to evolve its brand image to be more inclusive and relevant to modern consumers. They are trying to regain market share after a period of declining sales.
Total Addressable Market (TAM)
The global lingerie market is estimated to be over $40 billion. Victoria's Secret & Co. aims to capture a significant portion of this market through product innovation, brand repositioning, and enhanced customer experience.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Established Infrastructure
- Loyalty Program
- Strong Supply Chain
- Beauty Product Line
Weaknesses
- Past Controversies
- Brand Image Needs Updating
- Over-Reliance on Promotions
- High Operating Costs
- Slower Digital Adoption
Opportunities
- International Expansion
- Inclusivity and Body Positivity Initiatives
- E-commerce Growth
- Strategic Partnerships
- Product Innovation and Sustainable Materials
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturns
- Supply Chain Disruptions
- Negative Publicity
Competitors and Market Share
Key Competitors
- AEO
- PVH
- LB
- ULTA
- BBWI
Competitive Landscape
Victoria's Secret & Co. has a strong brand presence but faces increasing competition from brands with more inclusive messaging and diverse product offerings. Their advantage lies in their established infrastructure and brand recognition, while their disadvantage is the need to overcome past controversies and update their brand image.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been variable, with periods of significant growth followed by declines due to changing consumer preferences and brand challenges.
Future Projections: Future growth is projected to be moderate, dependent on the success of their brand repositioning and digital transformation efforts. Analyst estimates vary based on these factors.
Recent Initiatives: Recent initiatives include rebranding efforts focused on inclusivity and body positivity, enhancing the online shopping experience, and expanding into new product categories and international markets.
Summary
Victoria's Secret & Co. is navigating a challenging retail landscape. While the company benefits from strong brand recognition, it's under pressure to modernize its brand image and enhance its digital presence. The company is facing strong competition and changing consumer preferences which it is working to address. The company's success hinges on its ability to execute its rebranding strategy and adapt to market trends.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Market Research Reports
- Financial News Outlets
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions are constantly changing, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Victoria's Secret & Co
Exchange NYSE | Headquaters Reynoldsburg, OH, United States | ||
IPO Launch date 2021-07-21 | CEO & Director Ms. Hillary Super | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 30000 | |
Full time employees 30000 | |||
Victoria's Secret & Co. operates as a specialty retailer of women's intimate, and other apparel and beauty products worldwide. It offers bras, panties, lingerie, casual sleepwear, apparel, sport, and swim products, as well as prestige fragrances and body care products; and loungewear, activewear, and accessories and beauty products under the Victoria's Secret, PINK, and Adore Me brands. The company provides its products through its retail stores; websites, such as VictoriasSecret.com, PINK.com, AdoreMe.com, and DailyLook.com; and other digital channels. The company also operates stores under the franchise, license, and wholesale arrangements. Victoria's Secret & Co. was incorporated in 2021 and is based in Reynoldsburg, Ohio.
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