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VSCO 
Victoria\'s Secret & Co (VSCO)
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Upturn Advisory Summary
11/05/2025: VSCO (3-star) is a STRONG-BUY. BUY since 60 days. Simulated Profits (65.40%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $29.9
1 Year Target Price $29.9
| 1 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 102.43% | Avg. Invested days 36 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.91B USD | Price to earnings Ratio 19.32 | 1Y Target Price 29.9 |
Price to earnings Ratio 19.32 | 1Y Target Price 29.9 | ||
Volume (30-day avg) 11 | Beta 2.34 | 52 Weeks Range 13.76 - 48.73 | Updated Date 11/7/2025 |
52 Weeks Range 13.76 - 48.73 | Updated Date 11/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.41% | Operating Margin (TTM) 3.36% |
Management Effectiveness
Return on Assets (TTM) 4.13% | Return on Equity (TTM) 26.58% |
Valuation
Trailing PE 19.32 | Forward PE 13.59 | Enterprise Value 5025199672 | Price to Sales(TTM) 0.46 |
Enterprise Value 5025199672 | Price to Sales(TTM) 0.46 | ||
Enterprise Value to Revenue 0.8 | Enterprise Value to EBITDA 9.36 | Shares Outstanding 80164485 | Shares Floating 68652865 |
Shares Outstanding 80164485 | Shares Floating 68652865 | ||
Percent Insiders 14.33 | Percent Institutions 91.27 |
Upturn AI SWOT
Victoria's Secret & Co
Company Overview
History and Background
Victoria's Secret & Co. was founded in 1977 by Roy Raymond. Initially a lingerie store aimed at men, it evolved under Leslie Wexner's ownership into a prominent retailer known for its fashion shows and lingerie. In 2021, L Brands (now Bath & Body Works) spun off Victoria's Secret into a separate publicly traded company.
Core Business Areas
- Lingerie: Offers a wide range of bras, panties, and sleepwear.
- Beauty Products: Sells fragrances, lotions, and other beauty items under the Victoria's Secret and PINK brands.
- PINK: Targets younger consumers with apparel, accessories, and beauty products.
Leadership and Structure
The CEO is Gina Cass-Lopresti. The company operates with a structured leadership team across various departments, including merchandising, marketing, and operations.
Top Products and Market Share
Key Offerings
- Bras: Victoria's Secret is known for its extensive bra selection. Competitors include Aerie (ARNC), ThirdLove, and Lively. Market share data varies, but VS maintains a significant position. Revenue is derived significantly from bra sales, though specific figures are not publicly disclosable with precision. Estimated market share around 18-20% in 2023.
- Panties: A core part of Victoria's Secret's offering. Competitors include Aerie, Savage X Fenty, and Knix. Like bras, panties represent a substantial revenue stream. Market share comparable to Bras. Estimated market share around 18-20% in 2023.
- Fragrances: Victoria's Secret fragrances are widely popular. Competitors include major fragrance brands like Chanel, Dior, and mass-market brands. Competitors include Bath & Body Works (BBWI). While revenue is significant, specific figures are not broken out. Estimated market share around 8-10% in 2023.
Market Dynamics
Industry Overview
The lingerie and beauty industry is competitive, with trends shifting towards inclusivity, comfort, and body positivity.
Positioning
Victoria's Secret is repositioning itself to be more inclusive and relevant to modern consumers, moving away from its previously narrow focus on a specific body type.
Total Addressable Market (TAM)
The global lingerie market is estimated to be worth over $40 billion. The beauty and fragrance markets are significantly larger. Victoria's Secret & Co is aiming to capture a larger share of the TAM through rebranding and product diversification.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Established Distribution Network
- Significant Customer Base
- Strong e-commerce presence
Weaknesses
- Brand Image Issues (Historically exclusive)
- Supply chain vulnerabilities
- High Marketing Expenses
- Dependence on Lingerie Sales
Opportunities
- Expanding Product Lines (e.g., activewear)
- International Expansion
- Partnerships with Diverse Influencers
- Focus on Sustainability
Threats
- Changing Consumer Preferences
- Increased Competition
- Economic Downturns
- Negative Publicity
Competitors and Market Share
Key Competitors
- Aerie (ARNC)
- ThirdLove (PRIVATE)
- Savage X Fenty (PRIVATE)
Competitive Landscape
Victoria's Secret & Co has the advantage of brand recognition but faces increased competition from brands offering more inclusive sizing and marketing.
Growth Trajectory and Initiatives
Historical Growth: Growth trends over the past years require data from past financial reports.
Future Projections: Analyst estimates are available from financial news and data providers.
Recent Initiatives: Recent initiatives include rebranding efforts, expansion into new markets, and product diversification.
Summary
Victoria's Secret & Co is a well-known brand undergoing a transformation to adapt to changing consumer preferences. Its strong brand recognition and distribution network are advantages, but it faces competition and needs to continue rebranding efforts. Supply chain stability and maintaining a positive brand image are crucial. Growth opportunities lie in expanding product lines and international markets.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions are dynamic and can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Victoria's Secret & Co
Exchange NYSE | Headquaters Reynoldsburg, OH, United States | ||
IPO Launch date 2021-07-21 | CEO & Director Ms. Hillary Super | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 30000 | |
Full time employees 30000 | |||
Victoria's Secret & Co. operates as a specialty retailer of women's intimate, and other apparel and beauty products worldwide. It offers bras, panties, lingerie, casual sleepwear, apparel, sport, and swim products, as well as prestige fragrances and body care products; and loungewear, activewear, and accessories and beauty products under the Victoria's Secret, PINK, and Adore Me brands. The company provides its products through its retail stores; websites, such as VictoriasSecret.com, PINK.com, AdoreMe.com, and DailyLook.com; and other digital channels. The company also operates stores under the franchise, license, and wholesale arrangements. Victoria's Secret & Co. was incorporated in 2021 and is based in Reynoldsburg, Ohio.
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