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Victoria\'s Secret & Co (VSCO)

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Upturn Advisory Summary
12/05/2025: VSCO (3-star) is a STRONG-BUY. BUY since 81 days. Simulated Profits (116.75%). Updated daily EoD!
1 Year Target Price $41.44
1 Year Target Price $41.44
| 1 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 165.28% | Avg. Invested days 39 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.93B USD | Price to earnings Ratio 26.09 | 1Y Target Price 41.44 |
Price to earnings Ratio 26.09 | 1Y Target Price 41.44 | ||
Volume (30-day avg) 11 | Beta 2.32 | 52 Weeks Range 13.76 - 50.22 | Updated Date 12/6/2025 |
52 Weeks Range 13.76 - 50.22 | Updated Date 12/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date 2025-12-05 | When Before Market | Estimate -0.62 | Actual -0.27 |
Profitability
Profit Margin 2.41% | Operating Margin (TTM) 3.36% |
Management Effectiveness
Return on Assets (TTM) 4.13% | Return on Equity (TTM) 26.58% |
Valuation
Trailing PE 26.09 | Forward PE 16.05 | Enterprise Value 6093792257 | Price to Sales(TTM) 0.63 |
Enterprise Value 6093792257 | Price to Sales(TTM) 0.63 | ||
Enterprise Value to Revenue 0.97 | Enterprise Value to EBITDA 11.35 | Shares Outstanding 80164485 | Shares Floating 68537428 |
Shares Outstanding 80164485 | Shares Floating 68537428 | ||
Percent Insiders 14.33 | Percent Institutions 90.05 |
Upturn AI SWOT
Victoria's Secret & Co

Company Overview
History and Background
Founded in 1977 by Roy Raymond, Victoria's Secret & Co. initially aimed to create a comfortable lingerie shopping experience for men. It evolved to become a dominant brand in women's lingerie and beauty products, experiencing significant growth and cultural influence. In 2021, L Brands (now Bath & Body Works, Inc.) spun off Victoria's Secret & Co. as an independent, publicly traded company (VSCO).
Core Business Areas
- Lingerie: Designs, manufactures, and markets a wide range of lingerie including bras, panties, and sleepwear.
- Beauty: Offers fragrances, lotions, body care products, and cosmetics.
- Apparel: Sells apparel items such as activewear, loungewear, and swimwear.
Leadership and Structure
The current CEO of Victoria's Secret & Co. is Gina Bahadori. The company operates under a corporate structure with various departments focusing on product development, marketing, retail operations, and e-commerce.
Top Products and Market Share
Key Offerings
- Bras: Victoria's Secret is known for its extensive bra collection, catering to various sizes and styles. Market share is a significant portion of the overall bra market, estimated around 10-15%. Competitors include Aerie (ARW), ThirdLove, and Lively.
- Fragrances: Fragrances and body care products are a key part of its beauty line, contributing significantly to revenue. Competitors include Bath & Body Works (BBWI), L'Oreal (OR.PA), and Estee Lauder (EL).
- Panties: Panties contribute substantially to revenue with various styles and promotions. Competitors include Aerie (ARW), CUUP and SKIMS (Private).
Market Dynamics
Industry Overview
The lingerie and beauty industry is competitive, with evolving consumer preferences and increasing demand for inclusivity and comfort. The market is also experiencing a shift towards online retail.
Positioning
Victoria's Secret is repositioning itself to be more inclusive and diverse, aiming to regain market share lost to competitors that have embraced these values. Its competitive advantage lies in its brand recognition and established infrastructure.
Total Addressable Market (TAM)
The global lingerie market is estimated to be around $48 billion, and the beauty market is much larger. Victoria's Secret is positioned to capture a share of this market by focusing on its core products and brand transformation.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Retail Network
- Established Supply Chain
- Loyalty Program
Weaknesses
- Brand Image Issues (Historically associated with unrealistic beauty standards)
- Supply Chain Vulnerabilities
- High Reliance on Promotions
- Inconsistent Product Quality
Opportunities
- Expansion into New Markets
- Increased Focus on Inclusivity and Diversity
- Growth of E-commerce
- Partnerships and Collaborations
Threats
- Increased Competition
- Changing Consumer Preferences
- Economic Downturn
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- Aerie (ARW)
- Hanesbrands (HBI)
- ThirdLove (Private)
Competitive Landscape
Victoria's Secret is attempting to adapt to evolving consumer preferences. Aerie and ThirdLove have positioned themselves as more inclusive and comfortable brands, posing a significant challenge.
Growth Trajectory and Initiatives
Historical Growth: Historical growth needs to be evaluated based on financial data prior to and after the spin-off in 2021.
Future Projections: Future projections are dependent on analyst estimates, which vary. Information should be gathered from financial news sources.
Recent Initiatives: Recent initiatives include rebranding efforts to promote inclusivity, expanding online presence, and focusing on product innovation.
Summary
Victoria's Secret & Co. is navigating a challenging period of brand transformation. While its brand recognition remains strong, the company faces increasing competition and changing consumer preferences. Key initiatives include rebranding efforts and focusing on e-commerce growth, but long-term success depends on successfully addressing past brand image issues and executing its inclusivity strategy.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly. Financial data needs to be verified using official sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Victoria's Secret & Co
Exchange NYSE | Headquaters Reynoldsburg, OH, United States | ||
IPO Launch date 2021-07-21 | CEO & Director Ms. Hillary Super | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 30000 | |
Full time employees 30000 | |||
Victoria's Secret & Co. operates as a specialty retailer of women's intimate, and other apparel and beauty products worldwide. It offers bras, panties, lingerie, casual sleepwear, apparel, sport, and swim products, as well as prestige fragrances and body care products; and loungewear, activewear, and accessories and beauty products under the Victoria's Secret, PINK, and Adore Me brands. The company provides its products through its retail stores; websites, such as VictoriasSecret.com, PINK.com, AdoreMe.com, and DailyLook.com; and other digital channels. The company also operates stores under the franchise, license, and wholesale arrangements. Victoria's Secret & Co. was incorporated in 2021 and is based in Reynoldsburg, Ohio.

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