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Upturn AI SWOT - About
Victoria\'s Secret & Co (VSCO)
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Upturn Advisory Summary
08/14/2025: VSCO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $21.6
1 Year Target Price $21.6
| 1 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 21.26% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.79B USD | Price to earnings Ratio 10.78 | 1Y Target Price 21.6 |
Price to earnings Ratio 10.78 | 1Y Target Price 21.6 | ||
Volume (30-day avg) 11 | Beta 2.26 | 52 Weeks Range 13.76 - 48.73 | Updated Date 08/15/2025 |
52 Weeks Range 13.76 - 48.73 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.68% | Operating Margin (TTM) 1.92% |
Management Effectiveness
Return on Assets (TTM) 4.46% | Return on Equity (TTM) 31.31% |
Valuation
Trailing PE 10.78 | Forward PE 11.2 | Enterprise Value 4476293139 | Price to Sales(TTM) 0.29 |
Enterprise Value 4476293139 | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 0.72 | Enterprise Value to EBITDA 8.02 | Shares Outstanding 79852496 | Shares Floating 68297847 |
Shares Outstanding 79852496 | Shares Floating 68297847 | ||
Percent Insiders 14.25 | Percent Institutions 96.21 |
Upturn AI SWOT
Victoria's Secret & Co
Company Overview
History and Background
Victoria's Secret & Co. was founded in 1977 by Roy Raymond. Initially a catalog and retail brand focusing on lingerie, it grew to become a dominant force in the industry. It was spun off from L Brands (formerly Limited Brands) in 2021.
Core Business Areas
- Victoria's Secret Lingerie: Offers a wide range of lingerie, including bras, panties, sleepwear, and loungewear.
- Victoria's Secret Beauty: Sells fragrances, body care products, and accessories.
- PINK: Targets younger consumers with a focus on comfortable and trendy apparel and accessories.
Leadership and Structure
The CEO is Gina Schoof. The company operates with a divisional structure focusing on lingerie, beauty, and PINK, supported by functional departments such as marketing, finance, and supply chain.
Top Products and Market Share
Key Offerings
- Bras: Victoria's Secret offers a wide variety of bras. Market share estimates vary, but VS remains a significant player. Competitors include Aerie, ThirdLove, and Soma.
- Panties: Panties are a core product. VS faces competition from brands focused on comfort and inclusivity. Competitors: Aerie, SKIMS, Knix.
- Fragrances: Victoria's Secret Beauty offers a range of perfumes and body sprays. Competitors include Bath & Body Works (BBWI) and designer fragrance brands.
Market Dynamics
Industry Overview
The lingerie and beauty industries are competitive, with shifting consumer preferences toward comfort, inclusivity, and sustainability. Online retail and direct-to-consumer brands are gaining market share.
Positioning
Victoria's Secret & Co. is repositioning itself to be more inclusive and relevant to modern consumers, focusing on body positivity and diverse representation. They're competing with established brands like Soma and newer entrants like Aerie and SKIMS.
Total Addressable Market (TAM)
The global lingerie market is estimated at around $40 billion to $50 billion. The global beauty and personal care market is significantly larger, estimated in the hundreds of billions. VSCO is positioned to capture a portion of both markets, striving to increase market share through brand repositioning.
Upturn SWOT Analysis
Strengths
- Brand recognition
- Extensive retail footprint
- Established supply chain
- Loyalty program
- Significant brand equity
Weaknesses
- Brand image issues (historical focus on narrow beauty standards)
- Dependence on brick-and-mortar stores
- Slower adaptation to online trends compared to competitors
- High operating costs
Opportunities
- Expanding online presence
- Developing more inclusive product lines
- Entering new international markets
- Strengthening sustainability initiatives
- Leveraging data analytics for personalized marketing
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Economic downturn
- Supply chain disruptions
- Negative publicity affecting brand reputation
Competitors and Market Share
Key Competitors
- AEO (Aerie)
- BBWI (Bath & Body Works)
- PVH (Calvin Klein)
- TGT (Target)
Competitive Landscape
Victoria's Secret & Co. faces intense competition from online retailers and established brands. Its advantages include brand recognition and an extensive retail footprint. Disadvantages include brand image challenges and a slower adaptation to online trends compared to some competitors.
Growth Trajectory and Initiatives
Historical Growth: The company's historical growth has been affected by changing consumer tastes and brand image challenges.
Future Projections: Future growth projections depend on the success of the company's turnaround strategy and its ability to adapt to evolving market dynamics. Analyst estimates can vary.
Recent Initiatives: Recent initiatives include brand repositioning campaigns, expansion of online channels, and efforts to improve sustainability.
Summary
Victoria's Secret & Co. is a brand in transition, undergoing a significant repositioning to appeal to modern consumers. While brand recognition is a strength, the company faces challenges adapting to a changing market landscape. The success of its transformation hinges on its ability to build a more inclusive brand image and capitalize on digital growth opportunities. Investors should closely monitor the financial results and performance metrics of Victoria's Secret & Co. in comparison to its competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Research
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Victoria's Secret & Co
Exchange NYSE | Headquaters Reynoldsburg, OH, United States | ||
IPO Launch date 2021-07-21 | CEO & Director Ms. Hillary Super | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 30000 | |
Full time employees 30000 | |||
Victoria's Secret & Co. operates as a specialty retailer of women's intimate, and other apparel and beauty products worldwide. It offers bras, panties, lingerie, casual sleepwear, apparel, sport, and swim products, as well as prestige fragrances and body care products; and loungewear, activewear, and accessories and beauty products under the Victoria's Secret, PINK, and Adore Me brands. The company provides its products through its retail stores; websites, such as VictoriasSecret.com, PINK.com, AdoreMe.com, and DailyLook.com; and other digital channels. The company also operates stores under the franchise, license, and wholesale arrangements. Victoria's Secret & Co. was incorporated in 2021 and is based in Reynoldsburg, Ohio.
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