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Upturn AI SWOT - About
WH 
Wyndham Hotels & Resorts Inc (WH)
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Upturn Advisory Summary
10/13/2025: WH (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $104.97
1 Year Target Price $104.97
| 9 | Strong Buy |
| 5 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 18.99% | Avg. Invested days 66 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.88B USD | Price to earnings Ratio 18.13 | 1Y Target Price 104.97 |
Price to earnings Ratio 18.13 | 1Y Target Price 104.97 | ||
Volume (30-day avg) 15 | Beta 0.93 | 52 Weeks Range 75.65 - 111.46 | Updated Date 10/13/2025 |
52 Weeks Range 75.65 - 111.46 | Updated Date 10/13/2025 | ||
Dividends yield (FY) 2.08% | Basic EPS (TTM) 4.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 23.2% | Operating Margin (TTM) 41.31% |
Management Effectiveness
Return on Assets (TTM) 8.63% | Return on Equity (TTM) 56.33% |
Valuation
Trailing PE 18.13 | Forward PE 15.27 | Enterprise Value 8727127256 | Price to Sales(TTM) 4.06 |
Enterprise Value 8727127256 | Price to Sales(TTM) 4.06 | ||
Enterprise Value to Revenue 6.02 | Enterprise Value to EBITDA 13.81 | Shares Outstanding 76356247 | Shares Floating 75216248 |
Shares Outstanding 76356247 | Shares Floating 75216248 | ||
Percent Insiders 2.27 | Percent Institutions 108.33 |
Upturn AI SWOT
Wyndham Hotels & Resorts Inc
Company Overview
History and Background
Wyndham Hotels & Resorts, Inc. (WH) was founded in 2018 as a spin-off from Wyndham Worldwide. Wyndham Worldwide itself had a long history in hospitality and vacation ownership. The spin-off allowed Wyndham Hotels & Resorts to focus solely on its hotel franchising and management business. Major milestones include the successful separation from Wyndham Worldwide and continued expansion through strategic acquisitions and organic growth.
Core Business Areas
- Hotel Franchising: Wyndham franchises its brands to independent hotel owners. This includes licensing the brand name, providing access to its reservation system, and offering marketing and operational support.
- Hotel Management: Wyndham manages hotels on behalf of property owners. This includes overseeing day-to-day operations, hiring staff, and implementing sales and marketing strategies.
Leadership and Structure
The CEO of Wyndham Hotels & Resorts is Geoffrey A. Ballotti. The organizational structure includes various departments such as operations, marketing, finance, and development, each led by senior executives.
Top Products and Market Share
Key Offerings
- Wyndham Rewards: Wyndham Rewards is the company's loyalty program, boasting millions of members. This drives repeat business and brand loyalty. Competitors include Marriott Bonvoy, Hilton Honors, and IHG One Rewards. It accounts for a significant portion of direct bookings.
- Hotel Franchising: Wyndham franchises a wide range of hotel brands, from economy to upscale, including Super 8, Days Inn, Ramada, Wyndham Grand, and others. This allows for a diversified revenue stream. Competitors include Marriott, Hilton, IHG, and Choice Hotels.
Market Dynamics
Industry Overview
The hotel industry is currently experiencing a rebound in demand after the COVID-19 pandemic, with leisure travel leading the recovery. However, challenges remain, including rising operating costs, labor shortages, and economic uncertainty.
Positioning
Wyndham Hotels & Resorts is one of the world's largest hotel franchising companies, with a significant presence in the economy and midscale segments. Its competitive advantages include its large scale, diverse brand portfolio, and strong loyalty program.
Total Addressable Market (TAM)
The global hotel market is estimated to be worth hundreds of billions of dollars. Wyndham is positioned well to capture a significant portion through its global presence and diverse brand offerings.
Upturn SWOT Analysis
Strengths
- Large global footprint
- Diverse brand portfolio
- Strong loyalty program (Wyndham Rewards)
- Franchise model provides stable revenue stream
- Experienced management team
Weaknesses
- Dependence on franchisee performance
- Exposure to economic cycles
- Brand perception in certain segments
- Debt levels
Opportunities
- Expansion into new markets (especially international)
- Acquisition of complementary brands
- Growth in the extended-stay segment
- Increased focus on technology and innovation
- Capitalizing on the rise of bleisure (business + leisure) travel
Threats
- Economic downturns
- Increased competition from online travel agencies (OTAs)
- Rising operating costs (labor, energy)
- Changes in consumer travel preferences
- Geopolitical instability
Competitors and Market Share
Key Competitors
- MAR
- HLT
- IHG
- CHOICE
Competitive Landscape
Wyndham competes with other major hotel franchisors and management companies. Wyndham's strength lies in its large scale and diversified brand portfolio. However, it faces challenges from competitors with stronger brand recognition or a greater focus on luxury segments.
Major Acquisitions
La Quinta Holdings' franchise and management business
- Year: 2018
- Acquisition Price (USD millions): 1950
- Strategic Rationale: Expanded Wyndham's midscale presence and added a well-known brand to its portfolio.
Growth Trajectory and Initiatives
Historical Growth: Wyndham has experienced steady growth in revenue and earnings over the past few years, fueled by organic expansion and strategic acquisitions.
Future Projections: Analysts expect Wyndham to continue to grow its revenue and earnings in the coming years, driven by increased demand for travel and expansion of its brand portfolio.
Recent Initiatives: Recent initiatives include the acquisition of new hotel brands, expansion into new geographic markets, and the launch of new technology platforms.
Summary
Wyndham Hotels & Resorts is a large franchise with a diversified hotel brand portfolio that is doing well in the mid-market and economy segments. The Wyndham Rewards program drives repeat bookings. It should be aware of economic downturns and high competition. The large debt is concerning, and competition with high-end players is a threat.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wyndham Hotels & Resorts Inc
Exchange NYSE | Headquaters Parsippany, NJ, United States | ||
IPO Launch date 2018-05-21 | President, CEO & Director Mr. Geoffrey A. Ballotti | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 2200 | Website https://www.wyndhamhotels.com |
Full time employees 2200 | Website https://www.wyndhamhotels.com | ||
Wyndham Hotels & Resorts, Inc. operates as a hotel franchisor in the United States and internationally. The company licenses its lodging brands; and provides related services to third-party hotel owners and others, as well as full-service international managed business services. It is also involved in the guest loyalty program business. The company's hotel brand portfolios include Super 8, Days Inn, Travelodge, Microtel, Howard Johnson, La Quinta, Ramada, Baymont, AmericInn, Wingate, Wyndham Alltra, Wyndham Garden, Ramada Encore, Hawthorn, Trademark Collection, TRYP, Wyndham, Wyndham Grand, WaterWalk, Echo Suites, Dazzler, Registry Collection, Esplendor, Dolce, and Vienna House. Wyndham Hotels & Resorts, Inc. was incorporated in 2017 and is headquartered in Parsippany, New Jersey.
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