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Upturn AI SWOT - About
WH 
Wyndham Hotels & Resorts Inc (WH)
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Upturn Advisory Summary
08/14/2025: WH (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $104.97
1 Year Target Price $104.97
| 9 | Strong Buy |
| 5 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 18.98% | Avg. Invested days 66 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.71B USD | Price to earnings Ratio 20.68 | 1Y Target Price 104.97 |
Price to earnings Ratio 20.68 | 1Y Target Price 104.97 | ||
Volume (30-day avg) 15 | Beta 1 | 52 Weeks Range 73.73 - 111.99 | Updated Date 08/15/2025 |
52 Weeks Range 73.73 - 111.99 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 1.78% | Basic EPS (TTM) 4.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-22 | When Before Market | Estimate 1.17 | Actual 1.33 |
Profitability
Profit Margin 23.2% | Operating Margin (TTM) 41.31% |
Management Effectiveness
Return on Assets (TTM) 8.63% | Return on Equity (TTM) 56.33% |
Valuation
Trailing PE 20.68 | Forward PE 18.98 | Enterprise Value 9239477673 | Price to Sales(TTM) 4.64 |
Enterprise Value 9239477673 | Price to Sales(TTM) 4.64 | ||
Enterprise Value to Revenue 6.37 | Enterprise Value to EBITDA 14.62 | Shares Outstanding 76356200 | Shares Floating 75229229 |
Shares Outstanding 76356200 | Shares Floating 75229229 | ||
Percent Insiders 2.24 | Percent Institutions 100.87 |
Upturn AI SWOT
Wyndham Hotels & Resorts Inc
Company Overview
History and Background
Wyndham Hotels & Resorts, Inc. was founded in 2018 as a spin-off from Wyndham Worldwide. It is one of the world's largest hotel franchising companies. Wyndham Worldwide's origins can be traced back to Hospitality Franchise Systems (HFS), founded in 1990. Significant milestones include the acquisition of various hotel brands and the eventual separation to focus solely on the hotel franchising business.
Core Business Areas
- Hotel Franchising: Wyndham franchises its hotel brands to independent hotel owners and operators. They earn revenue through franchise fees.
Leadership and Structure
The leadership team is headed by Geoffrey A. Ballotti as President and Chief Executive Officer. The organizational structure is typical of a publicly traded company, with a board of directors and various executive leadership positions overseeing different aspects of the business.
Top Products and Market Share
Key Offerings
- Hotel Franchising: Wyndham's core offering is its hotel franchise system, encompassing a wide range of brands from economy to upper-midscale. Competitors include Marriott (MAR), Hilton (HLT), InterContinental Hotels Group (IHG), and Choice Hotels (CHH).
Market Dynamics
Industry Overview
The hotel industry is currently recovering from the impact of the COVID-19 pandemic. Demand is increasing, especially for leisure travel. However, the industry faces challenges such as rising operating costs and labor shortages.
Positioning
Wyndham is positioned as a leading hotel franchisor with a focus on the economy and midscale segments. Its competitive advantages include a large and diverse portfolio of brands, a global presence, and a strong loyalty program. In 2023, Wyndham had the most number of hotels across the world at 8,978 properties.
Total Addressable Market (TAM)
The global hotel market is estimated to be several hundred billion dollars. Wyndham, with its global franchising model, targets a significant portion of this TAM by catering to diverse traveler needs across different segments.
Upturn SWOT Analysis
Strengths
- Large and diverse portfolio of brands
- Global presence
- Strong loyalty program (Wyndham Rewards)
- Asset-light business model
- Focus on economy and midscale segments
Weaknesses
- Reliance on franchisees
- Exposure to economic cycles
- Limited presence in the luxury segment
- Competition from online travel agencies (OTAs)
Opportunities
- Expansion into new markets
- Growth in the economy and midscale segments
- Strategic acquisitions
- Enhanced loyalty program offerings
- Increased focus on technology and digital marketing
Threats
- Economic downturn
- Increased competition
- Changes in consumer preferences
- Impact of online travel agencies (OTAs)
- Geopolitical instability
Competitors and Market Share
Key Competitors
- MAR
- HLT
- IHG
- CHH
Competitive Landscape
Wyndham's competitive advantages include its focus on the economy and midscale segments, its large and diverse portfolio of brands, and its strong loyalty program. Disadvantages include its reliance on franchisees and its limited presence in the luxury segment.
Growth Trajectory and Initiatives
Historical Growth: Wyndham's historical growth has been driven by organic growth, acquisitions, and expansion into new markets.
Future Projections: Future growth is projected to be driven by continued expansion, strategic initiatives, and a recovery in the travel industry. Analyst estimates would provide specific growth projections.
Recent Initiatives: Recent initiatives include investments in technology, expansion of the Wyndham Rewards program, and strategic partnerships.
Summary
Wyndham Hotels & Resorts is a large hotel franchising company with a strong presence in the economy and midscale segments. Its asset-light business model and global reach are key strengths. However, its reliance on franchisees and exposure to economic cycles are weaknesses. Overall, Wyndham is positioned for continued growth in the recovering travel market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is based on available data and represents an opinion. It should not be considered financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wyndham Hotels & Resorts Inc
Exchange NYSE | Headquaters Parsippany, NJ, United States | ||
IPO Launch date 2018-05-21 | President, CEO & Director Mr. Geoffrey A. Ballotti | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 2200 | Website https://www.wyndhamhotels.com |
Full time employees 2200 | Website https://www.wyndhamhotels.com | ||
Wyndham Hotels & Resorts, Inc. operates as a hotel franchisor in the United States and internationally. The company licenses its lodging brands; and provides related services to third-party hotel owners and others, as well as full-service international managed business services. It is also involved in the guest loyalty program business. The company's hotel brand portfolios include Super 8, Days Inn, Travelodge, Microtel, Howard Johnson, La Quinta, Ramada, Baymont, AmericInn, Wingate, Wyndham Alltra, Wyndham Garden, Ramada Encore, Hawthorn, Trademark Collection, TRYP, Wyndham, Wyndham Grand, WaterWalk, Echo Suites, Dazzler, Registry Collection, Esplendor, Dolce, and Vienna House. Wyndham Hotels & Resorts, Inc. was incorporated in 2017 and is headquartered in Parsippany, New Jersey.
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