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Upturn AI SWOT - About
WKSP 
Worksport Ltd (WKSP)
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Upturn Advisory Summary
10/15/2025: WKSP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $9.25
1 Year Target Price $9.25
| 1 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -64% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 20.92M USD | Price to earnings Ratio - | 1Y Target Price 9.25 |
Price to earnings Ratio - | 1Y Target Price 9.25 | ||
Volume (30-day avg) 3 | Beta 0.55 | 52 Weeks Range 2.44 - 12.00 | Updated Date 10/18/2025 |
52 Weeks Range 2.44 - 12.00 | Updated Date 10/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -7.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -134.17% | Operating Margin (TTM) -88.18% |
Management Effectiveness
Return on Assets (TTM) -38.94% | Return on Equity (TTM) -91.22% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 24412870 | Price to Sales(TTM) 1.69 |
Enterprise Value 24412870 | Price to Sales(TTM) 1.69 | ||
Enterprise Value to Revenue 1.97 | Enterprise Value to EBITDA -1.58 | Shares Outstanding 6642038 | Shares Floating 6314918 |
Shares Outstanding 6642038 | Shares Floating 6314918 | ||
Percent Insiders 4.92 | Percent Institutions 6 |
Upturn AI SWOT
Worksport Ltd
Company Overview
History and Background
Worksport Ltd. was founded in 2011. It initially focused on tonneau covers and has since expanded into renewable energy solutions for the automotive industry.
Core Business Areas
- Truck Bed Covers: Designs, manufactures, and markets truck bed covers, including traditional and electric options.
- Solar Integration: Focuses on developing solar-powered solutions, like the TerraVis solar truck bed cover system and the COR energy storage system.
Leadership and Structure
The leadership team includes Steven Rossi (CEO) and several other executives overseeing operations, marketing, and product development. The organizational structure is typical of a small publicly traded company with departments focused on specific product lines and functions.
Top Products and Market Share
Key Offerings
- Tonneau Covers: Worksport's traditional and electric tonneau covers offer weather protection and security for truck beds. Market share data is difficult to obtain precisely for Worksport specifically; it is a smaller player in a market dominated by established brands. Competitors include Extang, BAK Industries, and Retrax.
- TerraVis: A solar-powered tonneau cover system designed to capture solar energy and store it in a battery system, aimed at reducing vehicle fuel consumption. Market share is nascent, but it targets the growing market for electric and hybrid trucks and off-grid power solutions. Competitors include other companies with solar and battery solutions, and emerging aftermarket EV modification companies.
- COR: An independent battery system for renewable energy and residential use. Worksport Ltd. competes with LG Chem, Tesla, and many other well established residential battery providers.
Market Dynamics
Industry Overview
The automotive aftermarket is experiencing growth, with increasing demand for customization, convenience, and electric vehicle solutions. The solar energy sector is also rapidly expanding due to environmental concerns and advancements in technology.
Positioning
Worksport Ltd. aims to differentiate itself through innovative solar-powered solutions and electric truck bed covers. Its competitive advantage lies in its focus on integrating solar technology into automotive products.
Total Addressable Market (TAM)
The total addressable market for tonneau covers and automotive solar solutions is estimated to be in the billions of dollars. Worksport Ltd. is positioned to capture a share of this market by focusing on niche segments like solar-integrated solutions and electric vehicles.
Upturn SWOT Analysis
Strengths
- Innovative product development (TerraVis, COR)
- Focus on renewable energy and sustainability
- Early mover advantage in solar truck bed covers
Weaknesses
- Limited brand recognition compared to established competitors
- Relatively small scale of operations
- Dependence on successful product launches
Opportunities
- Growing demand for electric and hybrid vehicles
- Increasing adoption of solar energy solutions
- Potential partnerships with major automotive manufacturers
Threats
- Competition from larger, more established companies
- Fluctuations in raw material prices
- Changes in government regulations and incentives for solar energy
Competitors and Market Share
Key Competitors
- ARNT
- LCID
- TSLA
- BLDP
Competitive Landscape
Worksport faces competition from established automotive aftermarket companies and emerging EV technology companies. Their advantage is their innovative product line, but they need to scale production and increase brand awareness to compete effectively.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been tied to new product releases and market interest in their innovations.
Future Projections: Future growth is dependent on successful commercialization of TerraVis and COR products.
Recent Initiatives: Recent initiatives include securing partnerships and expanding distribution channels for TerraVis and COR.
Summary
Worksport Ltd. is an innovative company focused on solar-powered automotive solutions. They have a unique product line in the emerging electric vehicle market. However, they are a small company facing stiff competition from established players and need to successfully commercialize their products to achieve sustainable growth. Its speculative nature makes it high-risk, high-reward.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Third-party Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and financial metrics are subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Worksport Ltd
Exchange NASDAQ | Headquaters West Seneca, NY, United States | ||
IPO Launch date 2003-07-15 | Founder, Chairman, President, CEO & Secretary Mr. Steven F. Rossi | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 80 | Website https://www.worksport.com |
Full time employees 80 | Website https://www.worksport.com | ||
Worksport Ltd., together with its subsidiary, designs and distributes truck tonneau covers in Canada and the United States. The company offers soft tonneau covers, such as vinyl wrapped tri- and quad-fold tonneau covers; and hard tonneau covers, including tri- and quad-fold aluminum covers. It also offers energy products, such as Worksport SOLIS, a tonneau cover with integrated solar panels; and Worksport COR energy storage system, a modular, portable power station. It serves its products to automotive accessories, consumer electronics, and residential and commercial HVAC system markets. The company is based in West Seneca, New York.
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