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Xcel Brands Inc (XELB)



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Upturn Advisory Summary
10/14/2025: XELB (3-star) is a STRONG-BUY. BUY since 15 days. Simulated Profits (37.04%). Updated daily EoD!
1 Year Target Price $5
1 Year Target Price $5
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 69.56% | Avg. Invested days 36 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 10.57M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) 1 | Beta 0.91 | 52 Weeks Range 0.95 - 8.49 | Updated Date 10/14/2025 |
52 Weeks Range 0.95 - 8.49 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -10.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -111.58% |
Management Effectiveness
Return on Assets (TTM) -9.17% | Return on Equity (TTM) -69.59% |
Valuation
Trailing PE - | Forward PE 7.16 | Enterprise Value 25683882 | Price to Sales(TTM) 1.83 |
Enterprise Value 25683882 | Price to Sales(TTM) 1.83 | ||
Enterprise Value to Revenue 4.45 | Enterprise Value to EBITDA 3.56 | Shares Outstanding 4762360 | Shares Floating 3392658 |
Shares Outstanding 4762360 | Shares Floating 3392658 | ||
Percent Insiders 32.68 | Percent Institutions 14.68 |
Upturn AI SWOT
Xcel Brands Inc

Company Overview
History and Background
Xcel Brands, Inc. (XELB) acquires, designs, licenses, and markets consumer brands. Founded in 2011, Xcel focuses on the 'live selling' and retail channels. Milestones include brand acquisitions and partnerships to expand its portfolio and distribution.
Core Business Areas
- Brand Management: Acquisition, licensing, design, and marketing of consumer brands across various categories like apparel, footwear, and home goods.
- Live Selling: Leveraging platforms like QVC and HSN to drive sales through interactive broadcasts and direct-to-consumer channels.
- Retail Partnerships: Collaborating with major retailers to distribute and market its brands through established brick-and-mortar and online channels.
Leadership and Structure
Robert W. D'Loren is the Chairman and CEO. The company operates with a functional organizational structure, with departments focused on brand management, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Competitors: Diane von Furstenberg,Michael Kors,Ralph Lauren
- Halston: A women's fashion brand encompassing apparel, accessories, and footwear. Market share data is difficult to quantify precisely, but it competes with brands like Diane von Furstenberg, Michael Kors and Ralph Lauren in the contemporary fashion market.
- Halston Revenue: Halston's market revenue contributes to Xcel Brand's bottom line, but is unavailable on a per-brand basis. Market share data is difficult to quantify precisely, but it competes with brands like Diane von Furstenberg, Michael Kors and Ralph Lauren in the contemporary fashion market.
- Competitors: David Yurman,Tiffany & Co.,Pandora
- Judith Ripka: A jewelry brand known for its distinctive designs and high-quality materials. Competitors include David Yurman, Tiffany & Co., and Pandora.
- Judith Ripka Revenue: Judith Ripka revenue contributes to Xcel Brand's bottom line, but is unavailable on a per-brand basis. Competitors include David Yurman, Tiffany & Co., and Pandora.
- Competitors: Tommy Hilfiger,Calvin Klein
- Isaac Mizrahi: A lifestyle brand featuring apparel, accessories, and home goods. Competitors include Tommy Hilfiger and Calvin Klein.
- Isaac Mizrahi Revenue: Isaac Mizrahi revenue contributes to Xcel Brand's bottom line, but is unavailable on a per-brand basis. Competitors include Tommy Hilfiger and Calvin Klein.
Market Dynamics
Industry Overview
The fashion and retail industry is highly competitive and subject to changing consumer preferences, economic conditions, and technological advancements. The industry is moving to online marketplaces and live selling.
Positioning
Xcel Brands focuses on acquiring and revitalizing brands, leveraging its expertise in live selling and retail partnerships to drive growth. Its competitive advantage lies in its brand management capabilities and distribution channels.
Total Addressable Market (TAM)
The global apparel market is estimated to be in the trillions of dollars. Xcel Brands targets specific segments within this market, focusing on revitalizing brands with existing recognition. Their TAM is smaller than the total apparel market, determined by the segment those brands cover. Quantification of this is difficult without proprietary sales figures.
Upturn SWOT Analysis
Strengths
- Experienced management team
- Strong brand portfolio
- Established retail partnerships
- Expertise in live selling
Weaknesses
- High debt levels
- Reliance on key retail partners
- Susceptibility to fashion trends
- Small market capitalization
Opportunities
- Expanding into new product categories
- Acquiring additional brands
- Growing international presence
- Leveraging e-commerce and digital marketing
Threats
- Changing consumer preferences
- Increased competition
- Economic downturns
- Disruptions in the retail industry
Competitors and Market Share
Key Competitors
- PVH
- OXM
- VFC
- GIII
Competitive Landscape
Xcel Brands faces intense competition from larger, more established companies with greater financial resources. Its advantage lies in its niche focus on acquiring and revitalizing brands, and its expertise in live selling. Its disadvantages are its size and limited financial resources.
Major Acquisitions
Halston
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of Halston expanded Xcel Brands' portfolio into women's fashion.
Growth Trajectory and Initiatives
Historical Growth: Xcel Brands' historical growth has been driven by brand acquisitions and partnerships. Growth has been volatile due to changing consumer trends and retail industry dynamics.
Future Projections: Future growth projections are difficult to provide without analyst consensus data. Projections depend on the success of new brand acquisitions, partnerships, and expansion into new markets.
Recent Initiatives: Recent initiatives include focusing on digital marketing, expanding into new product categories, and streamlining operations.
Summary
Xcel Brands is a small company with a niche focus on acquiring and revitalizing brands. Its live-selling expertise provides an advantage, but high debt and reliance on retail partners present challenges. Future growth hinges on successful brand management and strategic initiatives in the evolving retail landscape. While they own recognizable brands, they do not have a sizable market share, and need to look out for cashflow as consumer preferences rapidly change.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research
- Yahoo Finance
Disclaimers:
This analysis is based on available information and is for informational purposes only. It is not financial advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Xcel Brands Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2001-05-07 | Chairman, President & CEO Mr. Robert W. D'Loren CPA | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 21 | Website https://www.xcelbrands.com |
Full time employees 21 | Website https://www.xcelbrands.com |
Xcel Brands, Inc., together with its subsidiaries, operates as a media and consumer products company in the United States. The company engages in designing, licensing, marketing, live streaming, and social commerce sales of apparel, footwear, accessories, jewellery, home goods, and other consumer products. Its brand portfolio includes Halston, Judith Ripka, C Wonder, TowerHill by Christie Brinkley, LB70 by Lloyd Boston, Longaberger, and Isaac Mizrahi brands, as well as TWRHLL, Trust Respect Love, and Gemma Stafford brands. The company promotes and sells its products through interactive television, digital live-stream shopping, social commerce, traditional brick-and-mortar retailers, and e-commerce channels. Xcel Brands, Inc. was founded in 2011 and is based in New York, New York.

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