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XWELL Inc. (XWEL)



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Upturn Advisory Summary
08/14/2025: XWEL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $7
1 Year Target Price $7
0 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -51.61% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 6.31M USD | Price to earnings Ratio - | 1Y Target Price 7 |
Price to earnings Ratio - | 1Y Target Price 7 | ||
Volume (30-day avg) 1 | Beta 0.9 | 52 Weeks Range 0.70 - 2.09 | Updated Date 08/15/2025 |
52 Weeks Range 0.70 - 2.09 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -59.2% | Operating Margin (TTM) -44.97% |
Management Effectiveness
Return on Assets (TTM) -27.15% | Return on Equity (TTM) -168.72% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 5936124 | Price to Sales(TTM) 0.2 |
Enterprise Value 5936124 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 0.18 | Enterprise Value to EBITDA 0.47 | Shares Outstanding 5261020 | Shares Floating 3928880 |
Shares Outstanding 5261020 | Shares Floating 3928880 | ||
Percent Insiders 17.68 | Percent Institutions 14.11 |
Upturn AI SWOT
XWELL Inc.
Company Overview
History and Background
XWELL Inc., formerly known as SpaFinder Wellness, Inc., rebranded to XWELL in 2022 and became publicly traded via SPAC merger. The company focuses on providing health and wellness solutions in airport environments.
Core Business Areas
- XpresSpa: Offers spa services such as massages, manicures, and pedicures in airport locations.
- Treat: Retail marketplace offering travel wellness products.
- XpresCheck: COVID-19 testing and other health services.
Leadership and Structure
Scott Milford serves as the CEO. The company operates with a functional organizational structure across its business units.
Top Products and Market Share
Key Offerings
- XpresSpa Services: Provides spa and wellness treatments at airport locations. While precise market share data is unavailable, XWELL competes with other airport spa services. Competitors include Be Relax and airport-operated spa services.
- XpresCheck: Offers health and wellness services including COVID-19 testing (previously more significant, now reduced focus) and related products. Competitors include drug stores, urgent care centers, and now, other health clinics at airports.
- Treat: Retail marketplace for wellness products. Competitors include airport retail stores and online wellness retailers.
Market Dynamics
Industry Overview
The airport health and wellness market is growing, driven by increased traveler demand for convenience and stress relief, but has been fluctuating due to the economy. There is demand for high quality products, cleanliness, and convenience.
Positioning
XWELL positions itself as a provider of accessible health and wellness services to travelers, aiming to capture a significant share of the airport wellness market.
Total Addressable Market (TAM)
The estimated TAM for airport health and wellness services is several billion dollars globally. XWELL is positioned to capture a portion of this market through its various service offerings.
Upturn SWOT Analysis
Strengths
- Established presence in major airports
- Diverse service offerings (spa, retail, health)
- Brand recognition (particularly XpresSpa)
- Leveraged existing infrastructure for XpresCheck rollout
Weaknesses
- Reliance on airport traffic volume
- High operating costs associated with airport locations
- Potential fluctuations in demand due to seasonality
- Dependence on XpresCheck revenues which have decreased
Opportunities
- Expansion into new airport locations
- Partnerships with airlines and travel agencies
- Introduction of new wellness services and products
- Capitalize on increased health awareness post-pandemic
Threats
- Economic downturn impacting travel
- Competition from other airport wellness providers
- Changes in travel regulations and restrictions
- Decreased revenue from testing
Competitors and Market Share
Key Competitors
- Be Relax
- Minute Suites
- Airport Retail Groups
Competitive Landscape
XWELL competes with other spa service providers, retail outlets, and health service providers in airport locations. It holds an advantage in some markets due to brand recognition but faces strong competition.
Major Acquisitions
GateKeeper Health
- Year: 2022
- Acquisition Price (USD millions): 0.6
- Strategic Rationale: Acquisition of AI driven technology and testing platform intended to improve customer experiences.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is tied to the expansion of XpresSpa and the surge in demand for COVID-19 testing.
Future Projections: Future growth projections are based on expansion plans and the development of new service offerings.
Recent Initiatives: Recent initiatives include optimizing spa operations and pursuing growth of the Treat retail program.
Summary
XWELL Inc. is navigating a dynamic market with the growth of its XpresSpa and Treat programs. The company is looking to optimize spa operations and expand into new airport locations. Decreasing COVID related testing revenues is a significant risk for XWELL. Overall, the company's success will depend on its ability to execute its growth strategy and adapt to changing travel trends.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market Research Reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. The data is based on publicly available information and may not be completely accurate or up-to-date.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About XWELL Inc.
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2018-01-05 | CEO - | ||
Sector Healthcare | Industry Diagnostics & Research | Full time employees 246 | Website https://www.xwell.com |
Full time employees 246 | Website https://www.xwell.com |
XWELL, Inc. provides health and wellness services to travelers in the United States and internationally. It operates in four segments: XpresSpa, XpresTest, Naples Wax Center, and Treat. The XpresSpa segment provides traveler's spa services, including massage, and nail and skin care services, as well as spa and travel products. The XpresTest segment offers diagnostic COVID-19 tests to airport employees and traveling public at XpresCheck Wellness Centers in airports; operates the CDC's bio-surveillance program; and provides marketing support through HyperPointe business to various health and health-related channels. The Napple Wax Center segment offers skincare and cometic products, as well as face and body waxing services. The Treat segment provides access to wellness services for travelers at on-site centers. The company offers its services through stores and kiosks, as well as online. The company was formerly known as XpresSpa Group, Inc. and changed its name to XWELL, Inc. in October 2022. XWELL, Inc. is based in New York, New York.

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