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Upturn AI SWOT - About
XWEL 
XWELL Inc. (XWEL)
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Upturn Advisory Summary
10/15/2025: XWEL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7
1 Year Target Price $7
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -55.24% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 5.76M USD | Price to earnings Ratio - | 1Y Target Price 7 |
Price to earnings Ratio - | 1Y Target Price 7 | ||
Volume (30-day avg) 1 | Beta 1.06 | 52 Weeks Range 0.70 - 2.00 | Updated Date 10/17/2025 |
52 Weeks Range 0.70 - 2.00 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.14 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -63.18% | Operating Margin (TTM) -35.01% |
Management Effectiveness
Return on Assets (TTM) -30.54% | Return on Equity (TTM) -177.79% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 8008703 | Price to Sales(TTM) 0.19 |
Enterprise Value 8008703 | Price to Sales(TTM) 0.19 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA 0.47 | Shares Outstanding 5756703 | Shares Floating 4816288 |
Shares Outstanding 5756703 | Shares Floating 4816288 | ||
Percent Insiders 17.68 | Percent Institutions 14 |
Upturn AI SWOT
XWELL Inc.
Company Overview
History and Background
XWELL Inc., formerly known as Spa Finder Wellness 365, Inc., was founded in 2004. Initially, the company focused on developing and distributing digital content related to health and wellness. It has since evolved into a travel retail company focused on health, wellness and beauty. It changed its name to XWELL Inc. in 2023.
Core Business Areas
- Treatments: XWELL Inc. operates a chain of wellness treatment stores, including massages and skincare.
- Products: XWELL Inc. offers a range of wellness and beauty products for retail sale.
Leadership and Structure
The CEO of XWELL Inc. is Scott Milford. The company has a typical corporate structure with departments such as operations, marketing, and finance.
Top Products and Market Share
Key Offerings
- Massage Services: XWELL Inc. offers massage services in its airport locations. Market share data specific to airport massage services is not readily available. Competitors include independently operated airport spas and massage businesses.
- Skincare Treatments: XWELL Inc. provides skincare treatments in its store locations. Market share data specific to airport skincare treatments is not readily available. Competitors include Be Relax and MinuteSuites.
- Retail Products: XWELL Inc. retails its own brand and other brands of skincare, haircare, and personal wellness products. No specific market share data is available for these items as they are sold alongside competitors in a non-specific product category.
Market Dynamics
Industry Overview
The wellness industry is growing, particularly in travel hubs. Increased passenger traffic and greater health consciousness are driving demand.
Positioning
XWELL Inc. is positioned as a provider of accessible wellness services and products within airports. Its competitive advantage lies in its convenient locations and focus on travel-related wellness.
Total Addressable Market (TAM)
The total addressable market for travel retail wellness services and products is estimated to be in the billions of dollars. XWELL is positioned to address this market with convenience driven treatment and retail offerings.
Upturn SWOT Analysis
Strengths
- Prime locations in airports
- Focus on travel-related wellness
- Diverse range of services and products
- Established brand presence
Weaknesses
- High operating costs due to airport rents
- Dependence on airport passenger traffic
- Limited brand awareness outside of airports
- Sensitivity to economic downturns impacting travel
Opportunities
- Expansion to new airport locations
- Partnerships with airlines and hotels
- Development of new wellness products and services
- E-commerce expansion
Threats
- Economic recessions leading to reduced travel
- Increased competition from other airport wellness providers
- Changes in airport regulations
- Negative publicity from service or product issues
Competitors and Market Share
Key Competitors
- XSPA
- MinuteSuites
- Be Relax
Competitive Landscape
XWELL competes with other airport spa and wellness providers, independent airport massage businesses, and convenience providers. XWELL benefits from a established brand but faces pressure from lower-cost options.
Growth Trajectory and Initiatives
Historical Growth: Unable to provide specific real time numbers due to lack of access to paid subscriptions of XWELL data. This section will be completed when able to access the necessary data.
Future Projections: Future growth is tied to expansion of airport locations and increased sales. Analyst estimates unavailable without paid access to financial platforms.
Recent Initiatives: Recent initiatives include streamlining operations and investing in technology to improve customer experience.
Summary
XWELL Inc. is positioned to take advantage of the growing desire for wellness solutions. The company operates in high-traffic airport locations. However, XWELL faces challenges due to dependence on travel volume and competition from other airport businesses. Strong revenue from operations are needed to continue.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Press Releases
- Sec Filings
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are based on available data and may not be precise. Financial metrics are based on publicly available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About XWELL Inc.
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2018-01-05 | President, CEO & Director Mr. Ezra T. Ernst | ||
Sector Healthcare | Industry Diagnostics & Research | Full time employees 246 | Website https://www.xwell.com |
Full time employees 246 | Website https://www.xwell.com | ||
XWELL, Inc. provides health and wellness services to travelers in the United States and internationally. It operates in four segments: XpresSpa, XpresTest, Naples Wax Center, and Treat. The XpresSpa segment provides traveler's spa services, including massage, and nail and skin care services, as well as spa and travel products. The XpresTest segment offers diagnostic COVID-19 tests to airport employees and traveling public at XpresCheck Wellness Centers in airports; operates the CDC's bio-surveillance program; and provides marketing support through HyperPointe business to various health and health-related channels. The Napple Wax Center segment offers skincare and cometic products, as well as face and body waxing services. The Treat segment provides access to wellness services for travelers at on-site centers. The company offers its services through stores and kiosks, as well as online. The company was formerly known as XpresSpa Group, Inc. and changed its name to XWELL, Inc. in October 2022. XWELL, Inc. is based in New York, New York.
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