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Block, Inc (XYZ)

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Upturn Advisory Summary
12/18/2025: XYZ (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $83.95
1 Year Target Price $83.95
| 25 | Strong Buy |
| 10 | Buy |
| 12 | Hold |
| 0 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 40.66% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 39.82B USD | Price to earnings Ratio 13.14 | 1Y Target Price 83.95 |
Price to earnings Ratio 13.14 | 1Y Target Price 83.95 | ||
Volume (30-day avg) 49 | Beta 2.66 | 52 Weeks Range 44.27 - 94.25 | Updated Date 12/20/2025 |
52 Weeks Range 44.27 - 94.25 | Updated Date 12/20/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.97 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.08% | Operating Margin (TTM) 6.87% |
Management Effectiveness
Return on Assets (TTM) 2.26% | Return on Equity (TTM) 14.69% |
Valuation
Trailing PE 13.14 | Forward PE 19.57 | Enterprise Value 34211574450 | Price to Sales(TTM) 1.66 |
Enterprise Value 34211574450 | Price to Sales(TTM) 1.66 | ||
Enterprise Value to Revenue 1.43 | Enterprise Value to EBITDA 12.81 | Shares Outstanding 547667000 | Shares Floating 541593585 |
Shares Outstanding 547667000 | Shares Floating 541593585 | ||
Percent Insiders 1.24 | Percent Institutions 82.52 |
Upturn AI SWOT
Block, Inc

Company Overview
History and Background
Block, Inc., formerly Square, Inc., was founded in 2009 by Jack Dorsey and Jim McKelvey. Its initial focus was on providing a simple mobile credit card reader for small businesses. Key milestones include the IPO in 2015, the rebranding to Block, Inc. in December 2021 to encompass its broader ecosystem, and significant acquisitions like Credit Karma (though later divested) and Afterpay. The company has evolved from a payment processor to a diversified financial technology company.
Core Business Areas
- Square: The Square ecosystem provides sellers with a suite of tools for commerce and financial services, including point-of-sale systems, online stores, payroll, and business loans.
- Cash App: Cash App is a peer-to-peer payment application that allows users to send and receive money, invest in stocks and Bitcoin, and use a debit card.
- Tidal: Tidal is a music and entertainment streaming service focused on high-fidelity audio and artist-centric experiences.
- Bitcoin Management: Block, Inc. holds a significant amount of Bitcoin on its balance sheet and is involved in various initiatives related to Bitcoin, including mining and developer support.
Leadership and Structure
Block, Inc. is led by CEO Jack Dorsey. The company is structured around its distinct business segments, including Square, Cash App, and Tidal, each with its own leadership and operational focus. This decentralized structure aims to foster innovation and agility within each product area.
Top Products and Market Share
Key Offerings
- Square Point of Sale (POS): A comprehensive point-of-sale system for businesses to accept payments, manage inventory, and track sales. Competitors include Shopify POS, Clover, and Lightspeed. While specific market share data is not publicly broken down for the POS segment alone, Square is a major player in the small business POS market.
- Cash App: A leading peer-to-peer payment app with a significant user base in the US. It competes directly with PayPal's Venmo, Zelle, and other digital wallets. As of Q4 2023, Cash App reported 57.3 million monthly transacting active users. Revenue from Cash App was $9.57 billion in 2023, largely driven by Bitcoin and other services.
- Afterpay: A 'buy now, pay later' (BNPL) service. Competitors include Affirm, Klarna, and PayPal Credit. Afterpay is a significant contributor to Block's revenue, with gross merchandise volume reaching $20.9 billion in 2023.
Market Dynamics
Industry Overview
Block, Inc. operates within the rapidly evolving financial technology (fintech) industry, which encompasses digital payments, peer-to-peer transactions, merchant services, and buy now, pay later services. The industry is characterized by intense competition, rapid technological advancements, and increasing regulatory scrutiny.
Positioning
Block, Inc. positions itself as a comprehensive financial ecosystem provider, catering to both individuals and small to medium-sized businesses. Its competitive advantages lie in its integrated product suite, strong brand recognition (especially for Square and Cash App), and its focus on underserved markets. The acquisition of Afterpay significantly strengthened its position in the BNPL space.
Total Addressable Market (TAM)
The TAM for digital payments, merchant services, and BNPL is vast and growing, estimated to be in the trillions of dollars globally. Block, Inc. is well-positioned to capture a significant portion of this market, particularly within its core segments of small business solutions and consumer digital payments. Its diversified offerings allow it to address multiple facets of the financial needs of its user base.
Upturn SWOT Analysis
Strengths
- Strong brand recognition for Square and Cash App
- Integrated ecosystem of financial services for sellers and consumers
- Significant user base for Cash App
- Innovative product development
- Strategic acquisitions (e.g., Afterpay)
Weaknesses
- Dependence on regulatory changes
- Intense competition in all business segments
- Profitability can be volatile due to Bitcoin holdings and growth investments
- Customer acquisition costs can be high
Opportunities
- Expansion of BNPL services globally
- Growth in international markets
- Further integration of Bitcoin into its ecosystem
- Development of new financial products and services
- Leveraging data analytics for personalized offerings
Threats
- Increasing competition from traditional banks and large tech companies
- Changes in payment processing fees and regulations
- Economic downturns affecting consumer spending and business investment
- Cybersecurity risks and data breaches
- Volatility of cryptocurrency markets (for Bitcoin-related revenue)
Competitors and Market Share
Key Competitors
- PayPal Holdings, Inc. (PYPL)
- Shopify Inc. (SHOP)
- Adyen N.V. (ADYEN.AS)
- Fiserv, Inc. (FI)
- Intuit Inc. (INTU)
Competitive Landscape
Block, Inc. faces intense competition from established payment processors, e-commerce platforms, and digital wallet providers. Its key advantage lies in its integrated ecosystem and its focus on small businesses and the underbanked. However, competitors like PayPal and Shopify have significant market share and resources, posing a constant challenge.
Major Acquisitions
Afterpay
- Year: 2022
- Acquisition Price (USD millions): 29000
- Strategic Rationale: To significantly expand Block's global reach in the rapidly growing buy now, pay later (BNPL) market and integrate it into its Square and Cash App ecosystems.
Tidal
- Year: 2021
- Acquisition Price (USD millions): 300
- Strategic Rationale: To diversify Block's offerings into the music and entertainment streaming space, aiming to create new revenue streams and user engagement opportunities.
Growth Trajectory and Initiatives
Historical Growth: Block, Inc. has demonstrated strong historical growth, particularly in its Square and Cash App segments, driven by the increasing adoption of digital payments and fintech services. The acquisition of Afterpay in 2021 significantly expanded its global footprint and revenue streams.
Future Projections: Analyst projections for Block, Inc. generally indicate continued revenue growth, driven by the expansion of its Square seller ecosystem, the increasing user base and services on Cash App, and the continued adoption of BNPL. Future growth is also expected to be fueled by innovation in new product offerings and international expansion.
Recent Initiatives: Recent initiatives include efforts to enhance the Cash App ecosystem with new features, expanding Square's offerings to larger businesses, and exploring further integration of Bitcoin into its products. The company is also focused on improving the profitability of its acquired businesses like Afterpay.
Summary
Block, Inc. is a strong fintech player with a diversified ecosystem serving both consumers and businesses. Its Square and Cash App segments continue to show robust growth, while the Afterpay acquisition has expanded its BNPL market share. The company's main challenges include intense competition, regulatory headwinds, and the volatility associated with its Bitcoin holdings. Continued innovation and strategic partnerships will be crucial for sustained long-term success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Block, Inc. Investor Relations (Annual Reports, Quarterly Earnings)
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg, Reuters)
- Industry Analysis Reports
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data is an estimation based on available public information and may not be exhaustive or perfectly precise. Financial metrics are based on reported figures and are subject to change. Investing in the stock market involves risks, and investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Block, Inc
Exchange NYSE | Headquaters Oakland, CA, United States | ||
IPO Launch date 2015-11-19 | CEO - | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 12000 | Website https://www.block.xyz |
Full time employees 12000 | Website https://www.block.xyz | ||
Block, Inc., together with its subsidiaries, builds ecosystems focused on commerce and financial products and services in the United States and internationally. It operates through two segments: Square and Cash App. The Square segment offers commerce products for restaurants, appointments, retail, point of sale, online, online checkout, and invoices, as well as virtual terminals, risk and order managers, and payment and commerce application programming interfaces; managed payment services; software solutions; hardware products, such as registers, terminals, stands, and readers for contactless and chips; banking services consisting of lending, instant transfer, and checking and savings accounts; and full-service setup and support services. This segment also provides loyalty, marketing, team management, and payroll services; and gift cards. It also offers Square Handheld, a portable point-of sale device for transaction purposes. The Cash App segment offers financial tools, including peer-to-peer payments, bitcoin, and stock investment brokerage; Cash App Card, a debit card; direct deposit, cash boost, and tax preparation services; and Afterpay, a buy now, pay later platform. In addition, the company operates TIDAL, a platform for musicians and fans; TBD, an open developer platform focused on making the decentralized financial world accessible; Bitkey, a self-custody bitcoin wallet; and proto. The company was formerly known as Square, Inc. and changed its name to Block, Inc. in December 2021. Block, Inc. was incorporated in 2009 and is based in Oakland, California.

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